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INTERACTIVE & OUTDOOR
Gaudi Christmas decorations Inspired by Antonio Gaudi,OgilvyOne, Hong Kong created the World's first AR Christmas display, seamlessly blending facebook, user generated content, mobile AR and offline locations it was also the first campaign to let users create and interact with their own AR objects.VIEW INTERACTIVE DETAILS Play the game with Carlsberg Alongside a poster campaign, the Number One imported premium beer in Singapore, Carlsberg will place 4 interactive screens at selected high traffic locations. The interactive screens, a first for the bus shelter media in Singapore, are part of a collaborative effort between Carlsberg, OMD,Singapore , Euro RSCG and Clear Channel. As part of Clear Channel's Create portfolio, the interactive screen is executed through placing a touch screen within a 6-sheets panel, before encasing the entire panel to drive branding and awareness.VIEW OUTDOOR Indoor execution 58 countries around the world still apply the death penalty Many people think they don't have power to change things.How can we make people aware that they can make a difference ? Take a stand against death penalty.Outdoor installation by Marcel, Paris VIEW OUTDOOR Get a lift and a laugh An elevator is turned into an amusement ride full of unexpected features thanks to Ogilvy & Mather Brasil.VIEW OUTDOOR Trying to make eye contact On behalf of Autism Speaks and The Ad Council, BBDO created a unique 3-D interactive installation, that brought to life the early indicators of autism. The installation featured a video of a little girl who exhibited key indicators of autism. Observers were able to directly affect her reactions through their own movements, as captured by a 3D camera. Once they stepped in front of the screen, it became clear from the girl's body language that she was not open to interaction as she averted her gaze. Additional signage informed the viewer that not making eye contact can be a sign of autism. The installation was unveiled at the beginning of April on board the Intrepid, and made subsequent appearances at special events throughout the month.VIEW OUTDOOR Petfood by phone GranataPet is one of the innovative leaders of high premium petfood in Germany. All food is based on pomegranate and is very healthy for cats and dogs. Agenta Werbeagentur, Berlin needed create awareness for the GranataPet dog food with a slim budget! VIEW OUTDOOR Can you beat the Russian mafia? For the Relaunch of 13TH STREET Universal on March 14th 2011- the channel for Thrill & Crime - Jung von Matt/Spree developed an integrated campaign. In the centre is an interactive live event in which the audiences literally become witnesses: "The Witness - The first movie in the outernet." VIEW THE SPOT Selling bananas on the spot Ogilvy Auckland's objective was to get shoppers to consider purchasing All Good Fair-trade bananas while at the supermarket. To do this, we used a new audio-spotlight device to interact with them like never before. Unlike a regular speaker, the audio-spotlight emits a narrow high frequency beam of sound, which can only be heard by one person at a time, making it the perfect tool for communicating our intimate message.VIEW OUTDOOR Call and watch her crash Romanian Traffic Police The Fake Accident Interactive Ambient AD created Mercury360/ BucharestVIEW OUTDOOR Sensodyne gets the credit Canada's largest sponsored 3d mapping wall projection. To avoid noise pollution people could dial in on their cell phones and listen to the soundtrack in this Grey Toronto created installation VIEW OUTDOOR See the world through their eyes Using stereographic technology DDB New Zealand turned mall eyelites into video view masters to demonstrate how the Travel Channel lets you see the world through someone else's eyes.VIEW THE CONCEPT A touch of Canada The storescapes created by DDB, Vancouver harness the power of Twitter and bring to the street what is being said and uploaded about Canada. This conversation is powered by real people and is happening in real time. In appearance, the art direction evokes an online cloud. Images and tweets of Canada appear across the vinyl and this is mimicked on the digital part of the screen, which is interactive. The consumer who engages the screen can touch images and read the associated tweet. VIEW OUTDOOR Gentlemen, start your phones McCann Bangkok created this billboard to obtain phone numbers from young drivers to enable us to market the latest Chevrolet. VIEW OUTDOOR Vending a helping hand During the month of February, users of the subway in Sao Paulo can help Abrinq Foundation take the children of the streets through the book vending machines located in five subway stations. The "vending machine of good" created by Giovanni+Draftfcb in partnership with the 24X7 Cultural. VIEW THE OUTDOOR « First « Previous Next » Last » 2 of 2 |
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