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TV & OUTDOOR
Kit Kat : Phone Break In a world glued to smartphones, KitKatâs iconic 'Have a Break' message has never been more relevant. Enter KitKat Phone Breakâa playful campaign that highlights just how much time we spend staring at our screens. The work cleverly uses the iconic tagline - without actually showing it - by portraying screentime behaviour instantly recognisable for most of us. Urging us to put down our phone and pick up a KitKat instead.VIEW THE SPOT VIEW 3 OUTDOORS Soar: Face Not Recognised The success of Netflixâs Adolescence panicked parents across the world. It exposed a growing fear: how do you protect and support your teenager in a world flooded with social media, misogyny, and gender-based violence? Families everywhere were left asking the same thing - what do I do if my child feels unrecognisable?VIEW THE AD VIEW OUTDOOR Coca Cola : Classic Coca-Cola has announced the launch of âClassic,â a captivating new campaign that celebrates the brandâs surprising and enduring presence in some of the worldâs most beloved books. Thousands of books by some of the most acclaimed authors in literary history, including Nobel and Pulitzer Prize winners, have subtly yet significantly incorporated Coca-Cola into their narratives. VIEW THE SPOT VIEW OUTDOOR Queen: Queen Toppings Queen is an Australian brand that has been around for over 100 years. They create high quality baking products and toppings. The problem is that although people buy their products, no one knows that they are Queen products. Our Dash of Majesty campaign is all about adding a touch of royal-ness to an everyday Aussie moment, taking you out of the mundane with a little bit of fun absurdity. And connecting the brand Queen to their products in a very royal way.VIEW THE 2 SPOTS VIEW 3 OUTDOORS B&Q: Prices Nailed B&Q and Leo Burnett are unveiling âPrices Nailedâ, a new integrated campaign that aims to spotlight the brandâs dedication to offering consistently low prices across a broad range of DIY essentials. Aimed at DIY enthusiasts looking to upgrade their homes this Spring, 'Prices Nailedâ showcases how holding prices gives more certainty and helps customers take on DIY projects both big and small. Spanning multiple platforms including TV, VOD, Social, OOH, Print, Digital and In-store, the campaign will run throughout the Spring and Summer. At the heart of the campaign are two 40-second films directed by Scott Lyon. The creative approach blends high-impact macro shots of sanding, painting, and plantingâelevating everyday DIY tasks to an immersive, cinematic experience. VIEW THE SPOT Refuge: Make The World A Refuge Domestic abuse charity Refuge is following up on its Make the World a Refuge campaign with a sea of red flags at Londonâs Outernet. The installation will feature quotes from domestic abuse survivors to highlight the often unseen, unrecognised and unreported forms of harm and control that women face. Created by London-based agency AMV BBDO, who partnered with Pixel Artworks and Collective Studios, the campaign will run at the Outernet immersive space in Charing Cross Road for the whole of March 8thVIEW THE SPOT VIEW THE 5 ADS Breast Cancer Canada: The Waiting Chair ONE23WEST has launched a new campaign for Breast Cancer Canada to raise awareness about the importance of early detection of breast cancer. The campaign encourages women aged 40 and older to take advantage of Ontario's new self-referral mammogram policy, emphasising that breast cancer won't wait, and neither should you. At the heart of The Waiting Chair is a visceral depiction of breast cancerâs silent but aggressive nature. VIEW THE SPOT VIEW OUTDOOR Coates Hire: Why Don't You Just Coates It ABEL launched a new integrated brand campaign for Coates to coincide with its milestone 140-year anniversary.The brand campaign âWhy donât you just Coates it?â will run across film, radio, OOH, social and digital channels. It blends a catchy jingle with a motley crew of witty, irreverent machinery and equipment. Positioning Coates as a dedicated partner that supports its customers at every stage of their project. VIEW THE SPOT VIEW 3 OUTDOORS BIC: EasyRinse: Smoother Faster Cleaner We worked with BIC to launch their new EasyRinse razor, featuring advanced anti-clog technology for a faster, smoother and cleaner shave. Using an impactful âBeforeâ and âAfterâ key visual, we demonstrated how the Easy Rinse effortlessly glides through hair without clogging, offering a clean, smooth shave with ease. This clear contrast helped emphasize the productâs performance andconvenience. VIEW THE SPOT VIEW 5 OUTDOORS Coopers: I Of ! Coopers brewery has always been original, or Forever Original as they like to say. But we live in a world where the juggernauts are buying up all the beer brands and homogenizing the whole industry. As Australiaâs oldest independent brewer, it was time to double down on originality and show the world what makes us, us. VIEW THE SPOT VIEW 2 OUTDOORS Classic FM: You May Not Know The Name Global, the Media & Entertainment group, has created and launched a new marketing campaign to promote the UKâs most popular classical music station, Classic FM. The campaign, âYou May Not Know The Name, But You Will Know The Music,â has been produced in-house at Global and it showcases how ingrained classical music is in popular culture. From marking the start of a UEFA Champions League football match (inspired by Handelâs anthem, Zadok the Priest), to a dramatic boardroom firing on The Apprentice (Prokofievâs Dance of the Knights), classical music is everywhere in everyday life. So much is often instantly familiar, soundtracking numerous iconic TV and movie moments, huge sporting events, and many famous advertising campaigns too. VIEW THE SPOT VIEW OUTDOOR Stranglove Beverage Co Salted Grapefruit Mixer Playing into StrangeLoveâs unfiltered POV on the world, this campaign via Today The Brave challenges its audiences to consider if drinking their drinks will make their lives better? Probably not, but they do taste delicious. VIEW THE 3 SPOTS VIEW 7 OUTDOORS Carlsberg: Christmas Easter Beer In Sweden, where households account for the largest share of food waste, the issue becomes even more apparent during the holidays. The Swedish beer brand Eriksberg sheds light on the problem of holiday beer waste by transforming leftover Christmas beer into Easter beer â with double labels. VIEW THE SPOT VIEW 2 OUTDOORS Drumstick Classic: Sand Australia loves a 'classic'. Turning down the volume to find a car park? Classic. Getting a '2025 Premiers' tattoo in March? Classic. Watching someone from Sydney try a hook turn? Classic. A delicious Drummie on a hot summer's day? Also, Classic. Since 1963, Drumstick has been a classic part of Australiana, still to this day holding the title as our 'no.1 cone'. And to embrace the fact, Drumstick has kicked off 2025 with a new brand platform. Classic.VIEW THE SPOT VIEW 6 OUTDOORS DiDi: Silly Season Summer is the best time of year for going out, which unfortunately makes it the worst time of year for accidents caused by those driving under the influence of drugs and alcohol. So we came up with the only sensible solution for the silly season, DiDi Tow, launched with probably the first intoxicated âdrivingâ film with a happy outcome.VIEW THE SPOT VIEW THE 7 OUTDOORS This: This Changes Everything THIS, the UK's fastest-growing top 10 plant-based food brand, is bringing its trademark humour to TV screens during Veganuary with the debut advertising campaign from its new creative agency, St Luke's. Shot in a mockumentary style complete with hand-held camera work on 35mm film, it stars a glamorous and very upbeat estate agent who exclaims that she 'loved being at the top of real estate'. She then reveals how after just one taste of the juicy, award-winning THIS Isn't Pork Sausages, things changed. If meat-free sausages can taste this good, she reasons, then absolutely anything is possible. And with a flash, our estate agent has decided to become a wingsuit flyer with somewhat unfortunate consequences.VIEW THE SPOT VIEW 2 OUTDOORS McDonalds: Squid Game Dare To Play We launched an epic collaboration between Netflix and McDonaldâs with the Squid Game Meal Dalgona Candy Challenge, a true world-first inviting players to tackle one of four different candy shapes from the showâs iconic scene â only this time the greatest challenge is the Golden Arches M.This fully integrated experience campaign features custom packaging, an immersive mobile game, train station dominations, restaurant takeovers, activations and a Korean version of the Launch Film voiced by none other than Jeon Young-Soo (ì ìì) â the official Game Instructor from the Squid Game series. VIEW THE 2 SPOTS VIEW 3 OUTDOORS Anglicare WA : Christmas Tree To raise desperately needed funds for Anglicare WA's child counselling service (Young Hearts); we wanted to highlight the huge difference in how Christmas is experienced by children and families who are victims of domestic violence. Young Hearts is a unique service, tailored specifically to the needs of children and young people who have experienced or witnessed family and domestic violence.https://donate.anglicarewa.org.au/VIEW THE SPOT VIEW 3 OUTDOORS Decathlon: Make Time For Sports This Black Friday, Decathlon is launching a brand act that goes against the grain: empowering Canadians to skip the sales and instead â âMake Time for Sportsâ â by inviting the brand to their calendar booking for the opportunity to be gifted sports gear. The Friday after American Thanksgiving is the biggest retail moment of the year â but âadd to cartâ can have a dark side. In fact, 88% of Black Friday shoppers have previously overspent (TechReport, 2024). That overspending can induce financial and mental stress as well as negative feelings like anxiety and regret.VIEW THE SPOT VIEW 2 OUTDOORS Telstra: Together is for Christmas Telstra has launched the next chapter of the its new platform 'Wherever we go' via Bear Meets Eagle On Fire and 61, that focuses on the real magic of Christmas - spending time with those most important to us.VIEW THE SPOT VIEW OUTDOOR RAA:Better To Be A Member RAA is big. More than 800,000 South Australian members, big. But members didnât care about that. Members couldnât see the benefits of being part of SAâs largest member-centric organisation. Enter Trev. An ugly, kind-of-cute-but-also-scary, bee. And people loved him (and hated him). Either way, SA talked about it. Trev was designed to fix RAAâs attribution problem in advertising. In six months, heâs achieved the stats RAA hoped to achieve in 18 months. Thereâs simply no way people can unsee this very distinctive bee. VIEW THE SPOT VIEW OUTDOOR Ontario Cannabis Store : Buzzkill Activation To celebrate the sixth anniversary of cannabis legalization in Canada, the Ontario Cannabis Store (OCS) and Alcohol and Gaming Commission of Ontario (AGCO) are unveiling "Buzzkill," a pop-up experience that mimics an illegal dispensary. Instead of selling cannabis, âBuzzkillâ delivers critical consumer education through a first-of-its-kind awareness campaign for the public cannabis sector. VIEW THE SPOT VIEW OUTDOOR Life 360: Family Proof Your Family Life360 and Tile empower families to stay connected to the people and things that matter most, making everyday family life easier, safer, and more secure. Families are complicated. While they love and protect each other, they can also drive each other crazy. In a new campaign, âFamily-Proof Your Family,âVIEW THE 3 SPOTS VIEW 5 OUTDOORS Les Mills: New Zealand Be Imperfect. Run Research revealed that for many Kiwis, fear of judgment is a significant barrier to going to the gymâeven if that judgment isnât as real as we think it is. Les Mills New Zealand's new brand platform 'Be Imperfect' addresses this anxiety head onVIEW THE 4 SPOTS VIEW 6 OUTDOORS Breast Cancer Foundation NZ: Normal For Me Breasts that play loud music with a built-in wind machine. Breasts that put on a laser show when exposed. Or pop corn. âNormal for meâ is different for everyone â and an important message addressed in the latest breast cancer awareness campaign live this week via Ogilvy. Developed for the Breast Cancer Foundation New Zealand (BCFNZ) and directed by Revolverâs Fiona McGee, the new campaign shows the importance of every woman knowing whatâs normal for them â no matter how unusual or fantastical it might seem. VIEW THE 3 SPOTS VIEW 3 OUTDOORS Old Spice: Big Man Ting Old Spice is shaking up the UK deodorant market with a bold new campaign that helps young men stand out and âsmell their age'. Itâs breaking into the Grime scene â collaborating with iconic artist, Chip, to give British men the independence they deserve â and a scent to match. Entitled Big Man Ting, VIEW THE SPOT VIEW 3 OUTDOORS Sub Zero: Thanks For Zero Our challenge was to sell a âgood timeâ to Gen Z, in a time where many Gen Z feel like they arenât having a âgood timeâ thanks to the choices made by previous generations. There were two key truths that led the work: 1. Gen Z gets especially frustrated when people â and brands â pretend everything is all roses. They reject âbusiness as usualâ in unusual times. 2. Despite the short straws theyâve been dealt, they remain defiant and optimistic.So we threw them a house party at a mansion that embodied intergenerational wealth - a cathartic dance party shot in a social media first style, held on the hallowed ground of wealthy boomers. VIEW THE SPOT VIEW 5 OUTDOORS WA Dept. Of Premier & Cabinet: It Doesn't Have to Be Physical A new WA Government campaign reframes the way West Australians look at family and domestic violence and educates on the subtle but insidious nature of coercive control. VIEW THE SPOT VIEW OUTDOOR XXXX: Ultra Zero Carbs Beer has always been at the heart of social gatherings, connecting people across generations. However, if youâre after a low carb alternative, that doesnât mean it canât be great tasting beer. XXXX Ultra Zero Carb* is delicious, zero carbs* and 100% beer.VIEW THE SPOT VIEW OUTDOOR Repak: Most Sorted Repak, Ireland's leading environmental non-profit organisation is rallying Irish businesses and members of the public to change their behaviour around recycling, with a new campaign from Award-winning Irish creative agency The Brill Building.Repak works with 3,500 member businesses with a remit to help Ireland achieve its EU recycling targets. Repak collaborated with creative agency The Brill Building on 'The Most Sorted' campaign, an ambitious new campaign designed to change the way Ireland recycles packaging.VIEW THE SPOT VIEW 2 OUTDOORS Garbergs: Say It Like A Fisherman In 2024 Fishermanâs Friend launched a new Nordic concept, 'The Strong Original'. The brand symbol, the fisherman, has returned dressed in the brand's characteristic colors and appears in new and unexpected contexts.The campaign 'Say it like a fisherman' is an on-pack campaign where Fishermanâs Friend's fisherman helps to express what you want to say to your boss, friend, partner, local politician, or whoever you want to send a strong message to, straight from the salty waves of the North Sea.VIEW THE SPOT VIEW 2 OUTDOORS Sapporo: Win This Fish One of Japan's most iconic delicacies has paired itself with another â premium grade tuna â in a promotion thatâs as legendary as the beer that inspired it.Australians are now able to enter the Sapporo promotion to win a giant yellowfin tuna and an all expenses paid trip to Tokyo for two to eat it. The winners will have a chance to bid on their own fish at Toyosu Fish Market auction, then have it prepared for them at a local sushi restaurant.VIEW THE SPOT VIEW OUTDOOR Soles4Souls: Doors Of Opportunity Non-profit Soles4Souls asks North Americans to walk in its recipientsâ shoesThe national awareness campaign from FUSE Create shows how a simple pair of shoes can open the door to opportunity, hope, education, and a futureAs anyone who has ever walked into a room wearing a cool pair of kicks can attest, a good pair of shoes can help a person feel not only comfortable, but confident and ready to take on the world. VIEW THE SPOT VIEW OUTDOOR Paris Olympics: From The Streets Of Paris For centuries we've been obsessed with the streets of Paris, which feature in some of the worldâs most famous artworks. This campaign reimagines Paris and the Olympics in a 19th century impressionist style, using generative AI to incorporate modern athletes into Olympic events hosted at some of the most iconic Parisian landmarks. VIEW THE SPOT VIEW 3 OUTDOORS WA Health: Don't Assume You're Immune The WA Department of the Premier and Cabinet and Department of Health have kickstarted a new effort to tackle vaccine misinformation, through a public awareness campaign created by 303MullenLowe, Mediahub and Carat WA. VIEW THE SPOT VIEW OUTDOOR Sophies Legacy: Lost Veterinarians are four times more likely to die by suicide than the average person. Sophie Putland was one of them. Sophieâs Legacy â founded by her parents, Garry and Kate Putland â is committed to addressing the mental health crisis that affects the vet profession across Australia. VIEW THE SPOT VIEW OUTDOOR AAMI: Lucky You're With AAMI When young athletesâ aspirations exceed their skill, it creates a unique challenge for Australian households. Showing how AAMI helps easily put things right, is the focus of a new campaign developed by Ogilvy.VIEW THE SPOT VIEW OUTDOOR HBO House Of The Dragon: Protect The Flock HBOâs House of the Dragon has returned to New Zealand, bringing with it the civil war between the two great families. And when a nation is founded on sheep and the war is between dragons, the stakes are much higher. To get ready for the premiere, DDB New Zealand and NEON put a truly kiwi twist on the show and created Baatlewear â armour protecting New Zealand sheep from becoming dragon food. VIEW THE SPOT VIEW OUTDOOR Adelaide Economic Development: See For Yourself Adelaide has a long-standing reputation for being bland, boring and sleepy. But this is far from the truth. So rather than hiding from these stereotypes, we decided to tackle them head on. With a provocative campaign designed to challenge these perceptions, weâre promoting Adelaide as a vibey destination for young people to eat, play, shop and party. Hell, we even wrote a song about it!VIEW THE SPOT Saje: Natural Wellness May Take The Edge Off Saje Natural Wellness and One Twenty Three West have collaborated to refresh the brand and launch an eye-catching campaign built on real, proven natural remedies.VIEW THE 3 SPOTS VIEW 2 OUTDOORS |
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