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Mini: Nimic

 TV & OUTDOOR   UK    August 14, 2019 21:18 (Edited: August 15, 2019 07:18)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Aug/tn_108175_1565754809_Yorgos Lanthimos.jpg&width=200A professional cellist has an encounter with a stranger on the subway which has unexpected and far-reaching ramifications on his life. The trailer and poster created by Droga5 London for Mini.

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Washington County Convention and Tourism Office: Greater Zion

 TV & OUTDOOR   USA    August 07, 2019 11:38 (Edited: August 07, 2019 21:38)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Aug/tn_107991_1565109538_Greater Zion 1.jpg&width=200Cactus, an independent strategic creative agency specializing in health and recreation brands, has launched a campaign for Utah's Washington County Convention and Tourism Office. The agency won the business in November after a competitive pitch. The new brand renames the State of Utah's Washington County as Greater Zion, with the aim to unify and celebrate the area's diverse tourism offerings, spread visitation throughout the region and entice visitors to stay longer.

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Yellawood: Lumberyard

 TV & OUTDOOR   USA    August 05, 2019 06:18
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0d0f9_0003.png&width=200In a suite of three episodic TV :30s, plus OOH and POS support, Great Southern Wood Preserving, Inc., Abbeville, Ala., introduces the world's greatest fans of YellaWood pressure treated pine, a scheming team of beavers.
The campaign will run on TV including TBS, TNT, truTV, CBS (March Madness coverage), as well as HGTV and DIY cable networks, in 28 mostly Southeastern, also Mid-Atlantic and Midwest states.

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Paddy Power: Tiger's Arrived

 TV & OUTDOOR   SPAIN    July 19, 2019 15:58 (Edited: July 20, 2019 01:58)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Jul/tn_106462_1563520482_tigers arrived.jpg&width=200Tiger is back in Northern Ireland putting his skills to the test at port rush in this tongue in cheek campaign via Officer&Gentleman, Madrid for Paddy Power.

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TAFE Gippsland: You, Transformed

 TV & OUTDOOR   AUSTRALIA    May 27, 2019 23:01 (Edited: May 28, 2019 09:01)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/9b12e_0000.png&width=200Launch campaign created by The Fuel Agency, for Federation Training's rebrand to TAFE Gippsland.


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hello®: Farm to Mouth

 TV & OUTDOOR   USA    May 22, 2019 20:57 (Edited: May 23, 2019 06:57)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/May/tn_104928_1558473455_Farm to Mouth.jpg&width=200Move over, Uber, and tell Grubhub the news: The latest thing in delivery involves on-demand mobile brush, rinse and floss stations. Advertising agency Humanaut is introducing their first campaign for hello, one of the fastest-growing oral care brands in the US, by launching a new mobile mouth-care service called Spyt (pronounced spit).

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Enfamil: Most Important Person in the World, 3

 TV & OUTDOOR   USA    May 07, 2019 20:13 (Edited: May 08, 2019 06:13)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/58a53_0002.png&width=200Enfamil, the #1 infant formula brand recommended by pediatricians, is proud to announce the launch of its new platform called Fuel the Wonder, communicating their long-standing commitment to helping every baby around the world grow, develop, and learn, and ultimately, to help create a bright future for us all. Agency: McCann Health, New York.

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Three Business: World's Most Connected Island

 TV & OUTDOOR   IRELAND    May 01, 2019 13:57 (Edited: May 01, 2019 23:57)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/373ef_0002.png&width=200Arranmore, a remote island off the coast of Donegal, which has been decimated by more than 150 years of emigration is to be given a 21st century lease of life. The Arranmore community of 469 people - sees connectivity as a lifeline to reinvigorate their economy, culture and unique way of life. Until now, the lack of connectivity has restricted the ability to establish or develop businesses on the island and made working remotely from the island almost impossible. Agency: Boys&Girls, Dublin


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Gay Lea Toasted Marshmallow Whipped Cream: Campfire Dream

 TV & OUTDOOR   CANADA    May 01, 2019 12:10 (Edited: May 01, 2019 22:10)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/May/tn_104028_1556661432_TM_OOHLoRes.jpg&width=200Agency59 have created this ad for Gay Lea Foods

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Schweppes: Schweppervescence

 TV & OUTDOOR   AUSTRALIA    February 28, 2019 14:46 (Edited: March 01, 2019 01:46)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/e9931_0002.png&width=200Asahi Lifestyle Beverages has refreshed the Schweppes master-brand portfolio with Schweppervescence - a campaign via TBWA Melbourne, linked to the brand's roots, showing the enchanting movement of the Schweppes bubbles the moment the bottle is opened. TBWA Melbourne worked with director JH Beetge, Goodoil Films and Alt.vfx to bring the story to life through AV, which takes the viewer on a magical journey.

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Derry Girls: Derry Girls Mural Painting Time-Lapse

 TV & OUTDOOR   UK    February 26, 2019 21:54 (Edited: February 27, 2019 08:54)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/5e664_0000.png&width=200Channel 4 has today launched its full marketing campaign for the new series of hit comedy, Derry Girls, produced by 4Creative for Channel 4 Marketing. Inspired by the tradition of murals in Derry, the campaign features at its heart posters of a celebratory mural of the cast commissioned by Channel 4 and created by Derry not-for-profit social enterprise group, UV Arts.


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Transperth: Take a Break From Driving

 TV & OUTDOOR   AUSTRALIA    February 08, 2019 22:41
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5a9c2.png&width=200Sometimes driving is a little bit 'sh!t', so try the bus instead. A novel approach to promoting the use of public transport, this campaign acknowledges that while cars have their merit, sometimes trains and buses are the better choice.
Agency: Gatecrasher Advertising

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TD Bank: Password

 TV & OUTDOOR   USA    January 17, 2019 20:19 (Edited: January 18, 2019 07:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/bd5b1_0000.png&width=200TD Bank teamed up with TBWAChiatDay, New York to develop the new brand positioning ‘Unexpectedly Human,’ which sets out to defy consumers expectations of what a bank can be. The new campaign champions everyday human insights, and aims to contrast the stuffy, apathetic attitude you'd expect to find at your average bank.


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Verdera Voice Lighted Mirror with Voice Control: Mirror Mirror

 TV & OUTDOOR   USA    January 17, 2019 20:14 (Edited: January 18, 2019 07:14)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/4b993_0002.png&width=200To promote the launch of the much-anticipated Verdera Voice Lighted Mirror with built-in Voice Control, Kohler tapped RSA Films’ award-winning filmmaker and visual effects artist, Robert Stromberg (Maleficent), to direct the spellbinding centrepiece TV commercial for its new 'Mirror, Mirror' TV, print and out of home campaign. The 'Mirror, Mirror' commercial features a modern-day 'evil' queen using Kohler’s first mirror-of-its-kind in the market to transform from a villainous character into the best version of herself.

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Daiya: Talking Box shelf

 TV & OUTDOOR   USA    October 03, 2018 21:01 (Edited: October 04, 2018 07:01)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2018/Oct/tn_97589_TDADaiyaBoxAngledlLg.jpg&width=200Daiya Foods is the category sales leader in non-dairy "comfort foods," from cheezes to cheezecake, pizza to frozen desserts. Campaign is intended to appeal to all lovers of comfort foods, not just the dairy-adverse. Video runs on Hulu, Pinterest, Instagram and Facebook, custom targeted to those in need of comfort, such as, for example, fans of losing sports teams or recent empty-nesters and -nestees. Also, in supermarket aisles, motion-sensitive Daiya Cheezy Mac shelf-talkers (literally) spout lines like the video's "You look amazing today," and "I'm your friend with benefits" (seven love lines in all). Additionally, 500 actual Daiya Cheezy Mac packages, fitted with button-activated speakers, will be given away promotionally. Agency: TDA_Boulder


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Amnesty International: Come Win With Us

 TV & OUTDOOR   FRANCE    October 02, 2018 18:46 (Edited: October 03, 2018 04:46)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2018/Oct/tn_97530_AMNESTY PRINTS ENG RVB2.jpg&width=200From the beginning, Amnesty International is made of people of all backgrounds and ages, gathered to raise their voices and fight for the respect of human rights. The NGO operates without any financial support from governments or companies, which gives it full independence and great legitimacy. Citizens and volunteers are the true driving force of the movement. To remain a powerful movement, Amnesty International France has to recruit as many people as possible to join the fight including a new generation that does not engage in NGO activism. Recruiting is the real challenge in today’s times of overexposure to charity advertising, compassion fatigue and a radical transformation of political action. DDB Paris was tasked with reigniting the activism in the heart of Amnesty International.
Working side by side with Amnesty International, DDB Paris completely reinvented the brand platform, revisiting Amnesty International’s identity and history to resonate with new audiences and new forms of activism.


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Renault: The Selection

 TV & OUTDOOR   FRANCE    September 27, 2018 08:46 (Edited: September 27, 2018 18:46)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f97cd_0001.png&width=200Le Pac roster directors AB/CD/CD release a new film for Renault. The new depicts a young girl putting some toy cars through their paces on an obstacle strewn racetrack set to the track Heavy Young Heathers by Joey Lawrence of Arabia. This charming film shot mainly form the childs POV sees the toy cars discarded as is called off to something else. The film was created by We are Social and the directors are repped by Forever in the UK/Agent Elson in the UK. Later her father finds one of the cars under her bed and gives it to her delighted younger brother who immediately runs off to excitedly play with it showing that second hand cars give great pleasure.

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Uber: See You Soon

 TV & OUTDOOR   AUSTRALIA    September 26, 2018 13:40
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe159b_0002.png&width=200Whether you're running late to meet friends, rushing home to see the kids, or just heading home after a long day at work, there are moments when every minute counts. With more than 60,000 driver-partners on the road and an average wait time of under four minutes across Australia, you can rely on a ride when you need it most. This is the focus of Uber's latest brand campaign with Special Group, 'See You Soon', and how it provides certainty to 3.8 million riders across Australia, who rely on the ride sharing platform every day.

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Victoria Racing Club: The World Can Wait

 TV & OUTDOOR    September 25, 2018 09:19
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5f8c1_0003.png&width=200The Victoria Racing Club (VRC) has brought to life the wild and wonderful heart of the Melbourne Cup Carnival in a superbly nostalgic and theatrical campaign developed by McCann Melbourne and produced by \Thirteen & Co.

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Sunergise / Sunbites: Grow Good

 TV & OUTDOOR   NEW ZEALAND    August 25, 2018 10:34 (Edited: August 25, 2018 20:34)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/840f6_0000.png&width=200New Zealand solar energy provider Sunergise has installed a solar PV system at Assembly Limited in Auckland to power the creation of an idea by Colenso BBDO for the PepsiCo Sunbites brand. The launch was spearheaded with the solar powered film, which is airing on TV in the UK. The concept and animation was created on computers powered by solar energy. The 15.6 kW system at Assembly, comprising of 60 solar panels was installed especially for the campaign, conceived by a creative team at Colenso BBDO's Auckland, which is also powered by a 56 kW Sunergise solar PV system.

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Vegemite: Abbreviatin

 TV & OUTDOOR   AUSTRALIA    August 01, 2018 17:29 (Edited: August 02, 2018 03:29)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2018/Aug/tn_96201_Vegemite_PR_Abbreviatin.jpg&width=200What do Pauline Hanson, The Big Prawn and Rebel Wilson have in common? Well - more than just being Australian. They all give you a taste of what Australianism really is; a little weird, a whole lot wonderful, and ultimately truly unique...much like the iconic and unmistakable taste of Vegemite. Vegemite has become a symbol of our national identity and in a new campaign, celebrates Australia's diversity and unity through a mega-mix of iconic faces and moments. It playfully highlights all the weird and wonderful moments that have defined Australia through history. Agency: Thinkerbell

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National Tequila Day: George Washington National Tequila Day

 TV & OUTDOOR   USA    July 26, 2018 20:42 (Edited: July 27, 2018 06:42)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2018/Jul/tn_96023_George Washington National Tequila Day2.jpg&width=200Jose Cuervo is wishing America a Happy National Tequila Day, from the founding father of tequila. Agency: Crispin Porter Bogusky USA.

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Metropolitan Water District of Southern California: Launch TV

 TV & OUTDOOR   USA    July 20, 2018 13:12
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4bca3_0003.png&width=200Quigley-Simpson, Los Angeles have created this campaign for the Metropolitan Water District of Southern California.

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Dublin City Council: Don't be Dick

 TV & OUTDOOR   IRELAND    June 27, 2018 20:29 (Edited: June 28, 2018 06:29)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2018/Jun/tn_95497_dcc_dick_landscape_pr.jpg&width=200Introducing ‘Dick’, the person we’re all guilty of occasionally being. The ‘Don’t be Dick’ campaign created by JWT Folk, addressed the unthinking behaviour of grabbing a takeaway coffee in a humorous, straight-talking way that jolted people into taking notice, suggesting instead that they ‘Choose to Re-use.’ Disposable coffee cups are not really ‘disposable’. They aren’t recycled here in Ireland and are a huge waste generator, with 200 million thrown away each year. Dublin City Council wanted to educate people on this little-known fact, start the conversation around the environmental impact and drive behaviour change by encouraging everyone to switch to a re-usable cup.

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Outer Banks: BOX

 TV & OUTDOOR   USA    April 07, 2018 10:52 (Edited: April 07, 2018 20:52)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f2911_0000.png&width=200This simple, voiceless campaign is titled "BOX OBX.OBX" is the Outer Banks' signature oval destination sticker, as well as the first three characters on all Outer Banks license plates. "BOX," of course, is what you might be in if you commute on smoggy 8-lane thruways or taxi through grid-locked city streets, if your eyes stay glued to a data-entry screen or you work late nights in a featureless complex. This campaign from BooneOakley is like a traditional product demo

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Interac Association: The Musician

 TV & OUTDOOR   CANADA    November 23, 2017 15:12 (Edited: November 24, 2017 02:12)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f08e2_0000.png&width=200With the holiday season upon us, retailers are gearing up for the busiest spending activity of the year. In an effort to ease the payment process during this key spending season, Interac has launched a multi-media campaign via Zulu Alpha Kilo, Toronto, that focuses its messaging on new technology-based payment solutions. The video and in-cinema portion of the campaign demonstrates the shift in payment behavior by introducing a local musician who notices that the people in the community are paying for their items using Interac Debit on card, mobile or watch.

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Nike: Shanghai Fast

 TV & OUTDOOR   CHINA    November 09, 2017 16:35 (Edited: November 10, 2017 03:35)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2017/Nov/tn_90633_Shanghai Fast.jpeg&width=200The Shanghai marathon is one of the most important in China, and every year runners join from all over the world. So this year Nike will celebrate the speed of the city and the people in it with a brand new campaign via Wieden Kennedy, 'SHANGHAI FAST.' Nike challenged athletes before the upcoming Shanghai Marathon, provoking them to live up to it's speed and be 'SHANGHAI FAST.' The campaign kicked off with a city-wide take over, activating a variety of traditional and non-traditional OOH, interactive neon installations along popular running routes, social content, as well as in-store videos and graphics for the retail experience.

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Canadian Down Syndrome Society: Why Sorry Is A Bad Word

 TV & OUTDOOR   CANADA    November 07, 2017 13:21 (Edited: November 08, 2017 00:21)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/eac6f_0000.png&width=200When a baby is born parents are usually showered with oohs, aahs and congratulations. The last thing most people would say to a new parent is 'sorry.' Yet this is exactly what many parents with a newborn with Down syndrome hear from friends, family and even their doctors. Already heartbroken, 'sorry' offers more heartbreak. So what should well-wishers say? Literally, the only bad word is the 'S' word. This is the point the Canadian Down Syndrome Society (CDSS) is making in its new campaign via FCB Canada, 'Anything But Sorry.' Launching to coincide with Canadian Down Syndrome Week, November 1-7, the campaign aims to educate and inform people on how to react appropriately when a child is born with Down syndrome.

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Melbourne: A Twist At Every Turn

 TV & OUTDOOR   AUSTRALIA    October 30, 2017 17:34 (Edited: October 31, 2017 04:34)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2017/Oct/tn_90366_MELB_ATAET_OOH.jpg&width=200'A Twist at every Turn' showcases how Melbourne can change in the blink of an eye and the interconnected nature of the best Melbourne has to offer from the culinary and the curious to sporting and inspiring. This in turn creates the excitement and intensity and at times, the challenges, that is so defining of Melbourne. Agency: Clemenger BBDO, Melbourne

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Birds Eye Deli: Masters of Prep

 TV & OUTDOOR   AUSTRALIA    August 23, 2017 10:43 (Edited: August 23, 2017 20:43)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/de594.png&width=200The 'We prep. You cook' campaign introduces a new brand platform for the premium Birds Eye Deli chip range, showcasing the key steps of mastering the perfect chip. From potato beautifiers to a topiarist, an eccentric chip cutter and a mountaineer reminiscent of Edmund Hilary, each display their unique skill set as they craft the ultimate chip for your dinner. Agency: J. Walter Thompson, Melbourne.

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Fruit Of The Loom: Breathable Underwear

 TV & OUTDOOR   USA    July 25, 2017 09:19 (Edited: July 25, 2017 19:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/b67b8_0000.png&width=200Crispin Porter Bogusky, Boulder has created this campaign for Fruit of the Loom.

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Arena: The Real Housewives of Sydney - Kevlar Couture

 TV & OUTDOOR   AUSTRALIA    May 18, 2017 08:42 (Edited: May 18, 2017 18:42)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/d9dce_0002.png&width=200To promote the fireworks, walk-outs and catfights of The Real Housewives of Sydney reunion special, Foxtel channel Arena and Clemenger BBDO Sydney developed Kevlar Couture - a range of backstab proof fashion for The Real Housewives of Sydney.

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Hyundai i30: Never Rest

 TV & OUTDOOR   AUSTRALIA    May 01, 2017 10:43
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F904e5_0003.png&width=200The winning history of the previous i30 led to a powerful narrative for the next. Not content with merely evolving, Hyundai chose to totally reinvent the car and Innocean created an idea to match. The commercial sees the previous i30 plummet to earth accompanied by an elegant and restrained soundtrack. It pays homage to the previous award-winning model, before the car smashes into the ground. Out of the mesmerisingly beautiful dust cloud emerges the new totally reinvented i30. A voice over says, "What do you do after you've won Australia's Best Car's Award 6 times? You start again." A super reads: Reinvented i30. Never Rest.

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Interact Flash: Life In Beeps

 TV & OUTDOOR   CANADA    April 13, 2017 06:25 (Edited: April 13, 2017 16:25)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/35c03_0003.png&width=200Zulu Alpha Kilo, Toronto campaign for Interac

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Seamless: Melting Pot

 TV & OUTDOOR   USA    April 06, 2017 09:42 (Edited: April 06, 2017 19:42)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/920f6.png&width=200New York. 8 million people from around the globe bringing together their language, culture, and food to create an amazing city, and lines, unlike any other. That’s why there’s Seamless. Your favorite food, delivered.Agency : BBH NY

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Barfoot & Thompson: World Masters Games

 TV & OUTDOOR   NEW ZEALAND    March 05, 2017 07:53 (Edited: March 05, 2017 18:53)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/e121b.png&width=200As presenting sponsor of the 2017 World Masters Games, Barfoot & Thompson wished to celebrate the event coming to Auckland. The cityscape has been loyally re-imagined by Big using balls, bats, helmets, bows and other equipment from every one of the 28 sports featured.

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Bundaberg Rum: Unmistakably Ours

 TV & OUTDOOR   AUSTRALIA    March 03, 2017 11:18
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7edb6_0004.png&width=200Diageo Australia has launched a major new brand campaign for Bundaberg Rum, the biggest for a decade with a media value of $20 million over the next 18 months. The campaign, created and executed in partnership with Leo Burnett Sydney will be activated across multiple channels including TV, out of home, digital and in-store. The campaign launches with a new 90" television commercial (TVC) whiched aired during the launch of the 2017 NRL Season and the brands second year of NRL sponsorship. Entitled 'Unmistakably Ours', the campaign celebrates everything that makes Australia unique, from our wildlife to our food, our love of sport to our city and beach culture, our diversity to our enduring values. The campaign aims to unite Australians by reinvigorating love and pride for the Australian spirit - both for the iconic Bundaberg Rum but also for the values which make us who we are. Filmed entirely in Australia, including at the home of Bundy Rum in Queensland, the 90" TV spot opens with actor Gyton Grantley reminding us about the importance of Australia's enduring values: always being there for your mates; remaining optimistic in the face of adversity; and having a crack even when the odds are stacked against you.

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Dairy Farmers Of Canada: Ice Hockey

 TV & OUTDOOR   CANADA    February 14, 2017 14:02 (Edited: February 15, 2017 01:02)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/b30f3_0000.png&width=200Brief & Creative: Milk sales in Canada have been in steady decline. What we learned through research is that consumers know all there is to know about milk and if we wanted to impact the decline immediately we needed to craft a story that was fun and gave them permission to drink it more often. This also meant we needed to target the consumers most likely to drink more milk: men. So, to encourage even more milk consumption we relaunched milk as an adult beverage much like one of their favourite adult beverages: beer.

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Dairy Farmers of Canada: The Dinner Party

 TV & OUTDOOR   CANADA    January 17, 2017 15:06 (Edited: January 18, 2017 02:06)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/59400_0000.png&width=200"Everyone knows spilled milk isn't worth crying over, but it's a whole different story if that milk happens to be Canadian," says Paul Wallace, executive creative director, DDB Canada Toronto. "In this campaign, we communicate the high quality of Canadian milk by showing different characters crying over spilled dairy products because losing even a single drop of ice cream made with quality Canadian milk is a real tragedy."

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P&N Bank: Pay&Save

 TV & OUTDOOR   AUSTRALIA    December 09, 2016 08:45 (Edited: December 09, 2016 19:45)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2016/Dec/tn_83577_Outdoor_Billboard2.jpg&width=200303 MullenLowe has been working with P&N Bank to launch a transaction tool called Pay&Save, which makes it possible to pay and save money at the same time - it's the digital equivalent of tossing your loose coins in a change jar. Pay&Save is a handy tool that proves saving can be easy (even a little fun) and we wanted our campaign to reflect this. In a really simple, striking way, it shows how the spare change left over from the little things we buy can flow towards bigger things we might be saving for, whether that's a weekend away, designer sunglasses or a new pair of shoes.

The Pay&Save campaign is rolling out across TV/catch-up, radio, outdoor and digital channels.

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