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TV & OUTDOOR

AAMI: Lucky You're With AAMI

 TV & OUTDOOR   AUSTRALIA    March 18, 2024 09:55 (Edited: March 18, 2024 20:55)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/c841e_0002.png&width=200Leading Australian insurance provider AAMI has unveiled a new, far-reaching and long-term brand platform via Ogilvy, reinforcing why it's Lucky you're with AAMI.

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Think Road Safety: Stoned

 TV & OUTDOOR   AUSTRALIA    March 09, 2024 11:00 (Edited: March 09, 2024 22:00)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/83b90_0000.png&width=200Research shows that drug drivers falsely believe they are not impaired. It further identifies the main reasons for behavioural change would be to confront the consequences of impaired driving and the unnerving paranoia caused by the fear of being caught by police. These spots highlight the different experiences weed and meth drivers have. We want the viewer to recognise themselves and see the ad as a mirror, leading to a change in behaviour and avoid a drastic hit of reality.

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DFO: Those In The Know DFO

 TV & OUTDOOR   AUSTRALIA    March 08, 2024 07:08 (Edited: March 08, 2024 18:08)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/fe4ef_0002.png&width=200In response to the growing demand for face-to-face discounted retail, DFO, Vicinity Centres' premium outlet shopping centres, has launched a new brand platform 'Those In The Know, DFO' in collaboration with TABOO.

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Anzen Health: We Are Those People

 TV & OUTDOOR   GERMANY    March 07, 2024 07:59 (Edited: March 07, 2024 18:59)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/5e2fc_0000.png&width=200Serviceplan Innovation collaborated with Mediaplus and Munich-based Design studio Kimeraand design company Raw Materials on the 855-HOW-TO-QUIT-(OPIODS) initiative. Partners in the initiative are healthcare consultancy Anzen Health, and non-profit organizations We Are Those People and PAIN. At the heart of the project is a helpline that uses the imprint codes on opioid pills as phone extensions, to connect those who struggle with addiction with those who managed to quit that very pill.

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Gas Leaks Project: Hot & Toxic

 TV & OUTDOOR   CANADA    March 07, 2024 07:39 (Edited: March 07, 2024 18:39)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/5568a_0000.png&width=200Today the Gas Leaks Project, a nonprofit dedicated to exposing the truth about the dangers of methane and the fossil fuel industry's disinformation campaign, launched 'Hot and Toxic,' a national campaign capitalising on the toxic tropes of reality television to inform and empower consumers of the health and environmental risks

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Lays: Chip Cam

 TV & OUTDOOR   USA    February 24, 2024 10:31 (Edited: February 24, 2024 21:31)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/6de50_0000.png&width=200Go behind the scenes of No Lay's, No Game with Beckham and Henry as they discuss the filming of the "Chip Cam" stunt at San Siro.

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McDonalds: Red Hot The Hottest Drop

 TV & OUTDOOR   UK    February 02, 2024 09:02 (Edited: February 02, 2024 20:02)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/edf2b_0000.png&width=200McDonald's and Frank's RedHot have joined forces to create the ultimate chicken burger. To mark the collaboration, Leo Burnett, in partnership with Red Consultancy, have created 'the hottest drop', giving spice loving chicken fans a chance to get their hands on this limited-edition burger first through exclusive early-access tasting boxes. The integrated campaign, launching today, teases a passcode to the drop site across social executions, fly-poster inspired OOH and in-restaurant radio.

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Jordan: Beyond

 TV & OUTDOOR   UK    January 25, 2024 11:16 (Edited: January 25, 2024 22:16)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/bf865_0000.png&width=200In partnership with Uncommon Creative Studio, Jordan launched a new brand platform Beyond at the beginning of 2023, making the Jumpman a universal symbol of self-belief, inspiring youth to go Beyond. Beyond provided an open invitation to sore Beyond fear, Beyond doubt, Beyond those who've come before. The platform was launched during the 2023 NBA All-Star Week in a viral film seen through the eyes of an aspiring female baller - Kamaya Jones.

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ABC iview: Always free. Always Entertaining.

 TV & OUTDOOR   AUSTRALIA    January 16, 2024 13:03 (Edited: January 17, 2024 00:03)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/446d7.png&width=200With streaming subscription prices increasing and cost of living at an all-time high, millions of people are being forced to choose which streaming service to cancel. Netflix or Prime? Disney or Apple TV? As a completely free streaming service, with world-class drama, comedy, sport, news, kids shows and more, ABC iview has created a campaign to show it's one streamer Aussies never need to cancel. Agency: Howatson and Company

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Gatorade: Water Wasn't Made For This

 TV & OUTDOOR   AUSTRALIA    January 09, 2024 06:35 (Edited: January 09, 2024 17:35)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/3d197.png&width=200Gatorade redefines its No Sugar range with new brand positioning, 'Water Wasn't Made for This'. A powerful reminder that today's intense workouts demand more than just water specifically, Gatorade's scientifically crafted electrolytes, sodium, and potassium.

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University Of South Australia: Unstoppable

 TV & OUTDOOR   AUSTRALIA    December 14, 2023 08:04 (Edited: December 14, 2023 19:04)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2023/Dec/tn_155471_1702449981_USA102637 CMK Main Intake Campaing Outdoor Ooh Kent Town site 1224x324px_V5_FA.jpg&width=200The integrated brand campaign for the university puts industry-designed degrees at the students' fingertips in a fully responsive and customisable metaverse.

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NRMA Insurance: Hailstorm

 TV & OUTDOOR   AUSTRALIA / NEW ZEALAND    December 09, 2023 10:00 (Edited: December 09, 2023 21:00)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/3f982_0003.png&width=200Hailstorm, tells the story of a little car who seeks shelter from an incoming storm all on its own, ultimately avoiding any damage.


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Burger King: Hijacking Christmas

 TV & OUTDOOR   UK    November 29, 2023 19:09 (Edited: November 30, 2023 06:09)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/80c6d_0000.png&width=200Burger King UK aims to cut through the busiest time of year by subverting two of the biggest festive traditions, in its latest campaign 'Hijacking Christmas' from BBH. Leaving the magical moments to other brands, Burger King's 'hijack' takes on two of the biggest icons of the season: Santa Claus and the Christmas #1.

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Philadelphia Cream Cheese: Philly Haters

 TV & OUTDOOR   CANADA    November 19, 2023 07:27 (Edited: November 19, 2023 18:27)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2023/Nov/tn_154684_1700244797_PhillyHaters_OOH_042.jpg&width=200It’s no secret that Philadelphia's football team is one of the most hated sports franchises and nobody hates them more than the fans of their rivals: New York, Dallas and Washington. This football season, Philadelphia cream cheese is proving that even Philly's biggest haters show a profound love for America's favorite cream cheese. To celebrate how each rival city is overcoming their hatred for Philly because of their love for Philadelphia cream cheese, the brand and creative partner Rethink have launched a campaign that shows love for the Philadelphia brand, but definitely not the team.

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Uber Carshare: Second Car

 TV & OUTDOOR   AUSTRALIA    November 14, 2023 17:25 (Edited: November 15, 2023 04:25)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/30f87_0001.png&width=200Australia's second car is an Uber Carshare

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Belong: More Of The Good Stuff

 TV & OUTDOOR   AUSTRALIA    November 01, 2023 22:31 (Edited: November 02, 2023 09:31)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/550d8.png&width=200In this joyful and whimsical film, we journey to the depths of the ocean floor to meet a lonesome eel who falls in love with an underwater internet cable only to accidentally unleash the magic of the internet onto the seabed and its creatures. All to celebrate how Aussie telco, Belong, gives you more of the good stuff for less of the cost. Agency: Howatson+Company

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Girl Vs Cancer: Smash The Stigma

 TV & OUTDOOR   UK    October 24, 2023 17:54 (Edited: October 25, 2023 04:54)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/434a4_0000.png&width=200GIRLvsCANCER has partnered with BBH to launch a boundary breaking campaign addressing a major (but rarely discussed) survivorship issue of people living with and beyond cancer. Sex. Half of the population will develop some form of cancer over their lifetime. Of women that get cancer, less than a third are given any information about how a diagnosis or the side effects of treatments, both physical and mental, will affect their sex life.

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Nationwide Building Society: A Good Way To Bank

 TV & OUTDOOR   UK    October 13, 2023 11:20 (Edited: October 13, 2023 22:20)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/056de_0004.png&width=200Nationwide Building Society has embarked on its biggest rebrand in 36 years, led by its creative agency New Commercial Arts. The rebrand has been devised to modernise the building society and push the fact it is member-owned. The visual identity a modern take on Nationwide's heritage includes a fresh logo, typeface and colour palette, which Nationwide will roll out across bank cards, branches, communication and marketing materials, and social channels.


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F&F: Makes Fashion Sense

 TV & OUTDOOR   UK    September 13, 2023 15:45 (Edited: September 14, 2023 01:45)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2023/Sep/tn_152309_1694508958_FF1.jpg&width=200F&F's fashion flair is front and centre in its latest TV campaign, thanks to a refreshed brand positioning and creative platform developed by BBH.

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Telstra: This Is Footy Country

 TV & OUTDOOR   AUSTRALIA    September 12, 2023 10:48 (Edited: September 12, 2023 20:48)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2023/Sep/tn_152289_1694478674_TEL02709_Alliance_Line Paint_1248x320 FA.jpg&width=200"Footy lives in the country. It's where the sport is purest, the players are toughest, and entire towns are built around the field. Telstra, Australia's best regional network and a 20-year sponsor of the NRL and AFL, is using its platform to celebrate country footy. The new campaign, This is Footy Country, is launching during the footy finals with an epic film directed by Mark Molloy. In it, the team gets stranded before the game, and the club president must pull together a crew of last-minute replacements. Alongside the film is a photography series, shot by Corey White, capturing the spirit of Footy Country - with real players and real teams in real country towns. "
Agency: The Monkeys

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Capita For the British Army: you Belong Here

 TV & OUTDOOR   UK    September 06, 2023 18:07 (Edited: September 07, 2023 04:07)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/58c1c_0000.png&width=200Capita and Accenture Song have today unveiled the latest recruitment campaign for the British Army. Taglined 'You Belong Here,' the cross-platform campaign aims to challenge the misconceptions among the 59% of young people who do not believe they would fit in, in the British Army. Supporting the 2023 recruitment of 16 to 34-year-olds across regulars, reserves and officers, the new campaign speaks directly to young people by showing that there is a place for them in the British Army,

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KFC: Sorry, Utensils, It’s Finger Lickin’ Good

 TV & OUTDOOR   CANADA    August 24, 2023 14:29
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F041d2_0000.png&width=200Since 1952, KFC has long reigned as the indulgent favourite amongst chicken lovers worldwide. From their crispy, mouth-watering fried chicken to their newest sensation, Seasoned Fries, the iconic brand's Finger Lickin' good food has remained a hit with everyone. Everyone, that is, except the utensils left behind. So, the unapologetically bold KFC Canada, is issuing a rare, heartfelt apology with a new brand campaign, created by Courage, that says, quite simply, "Sorry, Utensils, It's Finger Lickin' Good."

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Change The Ref : The New Life Vest

 TV & OUTDOOR   USA    August 16, 2023 16:52 (Edited: August 17, 2023 02:52)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/d98e5_0000.png&width=200Change The Ref has launched their latest PSA campaign, this time urging people to wear 'The New Life Vest' when in public.
Agency: Preston Spire.

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TheFork: You're All Set

 TV & OUTDOOR   UK    July 12, 2023 10:17 (Edited: July 12, 2023 20:17)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/95a33_0000.png&width=200In its new campaign for TheFork, Droga5 extols the benefits of the online restaurant booking service, with a clear message to diners: You don't have to use TheFork when eating out, you'll just enjoy yourself more if you do.

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Burger King: Master Michel Sarran

 TV & OUTDOOR   FRANCE    June 29, 2023 10:37 (Edited: June 29, 2023 20:37)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f9a8e_0000.png&width=200The quest for the perfect table is over. From 13 June to 31 July at BURGER KING, taste the Master Burgers imagined by Chef Michel Sarran himself. These exceptional burgers will have people drooling all over, and will find fame via a 360 campaign signed Buzzman. In collaboration with Michelin-starred French chef Michel Sarran, "Les Masters du Chef" will be available from 13 June in all BURGER KING restaurants.

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Chorus: New Zealand Runs On Fibre

 TV & OUTDOOR   NEW ZEALAND    June 22, 2023 09:22 (Edited: June 22, 2023 19:22)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/014e5_0003.png&width=200Saatchi & Saatchi New Zealand has collaborated again with Chorus, creating a multi-channel campaign as it launches its new brand fibre platform, 'New Zealand runs on fibre.' Three years ago, Chorus introduced Carl, a somewhat hapless character who was suffering from 'badnet'. Fortunately, an intervention by concerned neighbours saw Carl rescued with the help of Chorus and a fibre connection.In its latest campaign, Saatchi & Saatchi revisit Carl three years later.

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McDonald's AiM Lovin It

 TV & OUTDOOR   BRAZIL    June 13, 2023 21:18 (Edited: June 14, 2023 07:18)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/5f0d8_0003.png&width=200The combination of two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun, makes Big Mac the best-selling sandwich of McDonald's in Brazil, and the most iconic in the world. To show this preference in global scale, the brand asked the "opinion" of one of the most popular artificial intelligence tools today: ChatGPT.

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Bird Paradise: Take Off To Paradise

 TV & OUTDOOR   SINGAPORE    May 29, 2023 15:22 (Edited: May 30, 2023 01:22)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/c17a1_0004.png&width=200Bird Paradise welcomed its first nature and wildlife enthusiasts through its doors on 8 May 2023. Spanning 17 hectares, the new Bird Paradise is located within the integrated nature and wildlife destination of the Mandai Wildlife Reserve in northern Singapore, which is also home to the Night Safari, River Wonders and Singapore Zoo. Together with this opening comes a new creative campaign for Bird Paradise entitled 'Take Off To Paradise' created by Mandai Wildlife Group in partnership with its lead creative agency, The Secret Little Agency. The film evokes awe and wonder at the diverse species of birds that are nesting and taking flight in immersive habitats and walk-through aviaries.

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Pacific Blue: Not 'someday'. Today.

 TV & OUTDOOR    May 22, 2023 12:36 (Edited: May 22, 2023 22:36)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8dc40.png&width=200Australians are tired of waiting for climate action. We're tired of energy companies making distant pledges for '2050'. We're tired of waiting for change to happen 'someday'. But what if we didn't have to wait? What if the future of energy was here today? Welcome to Pacific Blue. Generating 100% Clean Energy. Now.

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Simply Be: Serious About Shape

 TV & OUTDOOR   UK    May 04, 2023 21:22 (Edited: May 05, 2023 07:22)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2023/May/tn_147047_1683165074_SimplyBe-ShoreditchCanvas-Insitu.jpg&width=200Inclusive fashion brand Simply Be is calling time on clothes which make women feel like their bodies are "wrong" and instead focusing on the real enemy bad fit with its new brand platform "Serious About Shape", developed by creative collective House 337. That message is at the heart of a new film breaking on Monday 1 May, also created by House 337, which shows how Simply Be is the style ally for every woman and every kind of body, no matter her shape or size.

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Budget Direct: Bath Bubble Trouble

 TV & OUTDOOR   AUSTRALIA    May 02, 2023 09:43 (Edited: May 02, 2023 19:43)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/47a48_0004.png&width=200With Mother's Day just around the corner, a new spot for Budget Direct by 303 MullenLowe dramatises the potential peril mums across Australia face around this time of year.

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Lux: Change The Angle

 TV & OUTDOOR   SINGAPORE    April 18, 2023 11:59 (Edited: April 18, 2023 21:59)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/8b855_0000.png&width=200While the growing global popularity of professional and amateur female sports is something to celebrate, much of the media coverage of women athletes in competition still misses the mark, quite literally focusing too often on female anatomy rather than sporting achievements, through invasive angles and excessive close up shots which can potentially devalue the empowerment that sports bring to participants. As a beauty brand that aims to support women against everyday sexism, Unilever's beauty brand LUX wants to raise awareness of the issue and start a conversation with both broadcasters and audiences to encourage them to 'Change The Angle' Working closely with Wunderman Thompson Singapore, LUX teamed up with Volleyball SA (South Africa) and sports broadcaster SABC on a bold new initiative in which they hacked a live tournament by highlighting potentially sexist camera angles

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The Chrysalis Initiative: Inequality You Can't Ignore

 TV & OUTDOOR   USA    April 14, 2023 13:13 (Edited: April 14, 2023 23:13)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f2e05_0002.png&width=200In the US, Black women are 42% more likely to die from breast cancer than white women even when income and access to care are the same. In a systemically biased healthcare system, Black women are often dismissed and treated with prejudices that keep them from receiving an equitable standard of care. The Chrysalis Initiative is a non-profit that exists to disrupt disparities in breast cancer care. After partnering with marketing agency EVERSANA INTOUCH last year to launch "Erase the Line" the award-winning campaign that included the first-ever app created specifically for women of colour facing bias and racism in breast cancer care

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smol: No Plastic. Fantastic.

 TV & OUTDOOR   UK    April 06, 2023 13:25 (Edited: April 06, 2023 23:25)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2023/Apr/tn_146354_1680708917_SMOL NPF Products - 48s v5_DIGI_V6.jpg&width=200Households across the UK create over 70 million plastic packs of laundry waste a year, most of which ends up in landfill. To dramatise this shocking truth, Mother London created a film with an equally shocking visual: a vomiting washing machine, which throws up all the laundry plastic which we have consumed as a nation. The twisted metaphor aims to entertain people whilst drawing their attention to this often-ignored problem, and offering them an easy, simple solution to help.

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eToro: Don't Get Clipped

 TV & OUTDOOR   AUSTRALIA    March 28, 2023 22:05 (Edited: March 29, 2023 09:05)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/8d1eb_0000.png&width=200Hate getting clipped? Aussies hate it too, especially when it's by commissions.Hate getting clipped? Aussies hate it too, especially when it's by commissions.
So, we've created a media stunt and used the media as our message by CLIPPING EVERY SINGLE AD. the campaign promoted the fact that eToro is the only investing platform in Australia to offer 0% commission on stocks.The campaign is featuring the Wallabies, Australia's national rugby team.

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Macpac: This Is A Bit Precarious

 TV & OUTDOOR   AUSTRALIA    March 22, 2023 11:42 (Edited: March 22, 2023 22:42)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/79c18.png&width=200The campaign showcases Macpac's high-quality and dependable gear by dangling a trio of unfazed hikers from the edge of a cliff.Says Maria Glass, acting general manager of marketing, Macpac: "Macpac gear is designed and tested by some of New Zealand's best alpinists in some of the world's toughest environments, so it's great to demonstrate this in such a distinctive and memorable way."

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Guinness 0.0: Make it a St Patrick’s Day to Remember

 TV & OUTDOOR   UK    March 12, 2023 11:45 (Edited: March 12, 2023 22:45)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2023/Mar/tn_145548_1678414063_OSullivans.jpg&width=200As anticipation builds for St. Patrick's Day and celebrations kick off across Ireland, Guinness 0.0 has launched its biggest ever responsible drinking campaign, to encourage people to 'Make it a St. Patrick's Day to Remember'. Created with AMV BBDO, the campaign has been developed to communicate a message of moderation, and to encourage consumers to try the non-alcoholic beer, with 50,000 free pints of Guinness 0.0 being made available across the island of Ireland over the course of St. Patrick's weekend.

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Rémy Martin: VSOP Mixtape Vol. 3 Limited Edition

 TV & OUTDOOR   USA    March 12, 2023 11:43 (Edited: March 12, 2023 22:43)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2023/Mar/tn_145545_1678413533_VSOP Mixtape Volume Situ 2.jpg&width=200To celebrate the 50th Anniversary of hip-hop and the final installment of the brand's three-party trilogy, Remy Martin has teamed up with storied icons and legendary mixtape DJs to unveil the VSOP Mixtape Volume 3 Limited Edition, a rare collectible that is introduced alongside an innovative A.R. technology.
Agency: Fred & Farid, New York

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Tetley: Spill the Tea

 TV & OUTDOOR   AUSTRALIA    March 02, 2023 13:26 (Edited: March 03, 2023 00:26)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/927ec.png&width=200Representing a seismic shift to its branding, iconic global tea brand Tetley has launched a category-breaking new campaign aimed at repositioning tea among a new generation of consumers, developed by 303 MullenLowe.
Agency: 303 MullenLowe



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Working With Cancer: Monday

 TV & OUTDOOR   BELGIUM & FRANCE    February 01, 2023 16:55 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/e3b39_0000.png&width=200Working with Cancer, the cross-industry coalition formed by Publicis Groupe to erase the stigma and insecurity of cancer at work, is launching a global 'wake-up call' urging everyone to play their part in supporting colleagues with cancer. After being diagnosed and treated for cancer last year, Arthur Sadoun CEO of Publicis Groupe launched Working with Cancer at the World Economic Forum in Davos on 17th January. Today the program is an alliance of major international companies united by a pledge to create an open, supportive and recovery-forward culture for cancer sufferers.

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