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TV & OUTDOOR
Schweppes: Schweppervescence Asahi Lifestyle Beverages has refreshed the Schweppes master-brand portfolio with Schweppervescence - a campaign via TBWA Melbourne, linked to the brand's roots, showing the enchanting movement of the Schweppes bubbles the moment the bottle is opened. TBWA Melbourne worked with director JH Beetge, Goodoil Films and Alt.vfx to bring the story to life through AV, which takes the viewer on a magical journey.VIEW THE SPOT VIEW THE LEMONADE AD VIEW THE GINGER ALE AD Derry Girls: Derry Girls Mural Painting Time-Lapse Channel 4 has today launched its full marketing campaign for the new series of hit comedy, Derry Girls, produced by 4Creative for Channel 4 Marketing. Inspired by the tradition of murals in Derry, the campaign features at its heart posters of a celebratory mural of the cast commissioned by Channel 4 and created by Derry not-for-profit social enterprise group, UV Arts. VIEW OUTDOOR VIEW THE TRAILER SPOT Transperth: Take a Break From Driving Sometimes driving is a little bit 'sh!t', so try the bus instead. A novel approach to promoting the use of public transport, this campaign acknowledges that while cars have their merit, sometimes trains and buses are the better choice.Agency: Gatecrasher Advertising VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW OUTDOOR TD Bank: Password TD Bank teamed up with TBWAChiatDay, New York to develop the new brand positioning âUnexpectedly Human,â which sets out to defy consumers expectations of what a bank can be. The new campaign champions everyday human insights, and aims to contrast the stuffy, apathetic attitude you'd expect to find at your average bank. VIEW THE PASSWORD SPOT VIEW THE DANCER SPOT VIEW THE EXTRA TIME SPOT VIEW PAST 5PM OUTDOOR VIEW DEBIT CARD OUTDOOR VIEW BANKING OUTDOOR Verdera Voice Lighted Mirror with Voice Control: Mirror Mirror To promote the launch of the much-anticipated Verdera Voice Lighted Mirror with built-in Voice Control, Kohler tapped RSA Filmsâ award-winning filmmaker and visual effects artist, Robert Stromberg (Maleficent), to direct the spellbinding centrepiece TV commercial for its new 'Mirror, Mirror' TV, print and out of home campaign. The 'Mirror, Mirror' commercial features a modern-day 'evil' queen using Kohlerâs first mirror-of-its-kind in the market to transform from a villainous character into the best version of herself. VIEW THE SPOT VIEW OUTDOOR Daiya: Talking Box shelf Daiya Foods is the category sales leader in non-dairy "comfort foods," from cheezes to cheezecake, pizza to frozen desserts. Campaign is intended to appeal to all lovers of comfort foods, not just the dairy-adverse. Video runs on Hulu, Pinterest, Instagram and Facebook, custom targeted to those in need of comfort, such as, for example, fans of losing sports teams or recent empty-nesters and -nestees. Also, in supermarket aisles, motion-sensitive Daiya Cheezy Mac shelf-talkers (literally) spout lines like the video's "You look amazing today," and "I'm your friend with benefits" (seven love lines in all). Additionally, 500 actual Daiya Cheezy Mac packages, fitted with button-activated speakers, will be given away promotionally. Agency: TDA_BoulderVIEW THE WEB FILM VIEW OUTDOOR Amnesty International: Come Win With Us From the beginning, Amnesty International is made of people of all backgrounds and ages, gathered to raise their voices and fight for the respect of human rights. The NGO operates without any financial support from governments or companies, which gives it full independence and great legitimacy. Citizens and volunteers are the true driving force of the movement. To remain a powerful movement, Amnesty International France has to recruit as many people as possible to join the fight including a new generation that does not engage in NGO activism. Recruiting is the real challenge in todayâs times of overexposure to charity advertising, compassion fatigue and a radical transformation of political action. DDB Paris was tasked with reigniting the activism in the heart of Amnesty International. Working side by side with Amnesty International, DDB Paris completely reinvented the brand platform, revisiting Amnesty Internationalâs identity and history to resonate with new audiences and new forms of activism. VIEW THE SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR Renault: The Selection Le Pac roster directors AB/CD/CD release a new film for Renault. The new depicts a young girl putting some toy cars through their paces on an obstacle strewn racetrack set to the track Heavy Young Heathers by Joey Lawrence of Arabia. This charming film shot mainly form the childs POV sees the toy cars discarded as is called off to something else. The film was created by We are Social and the directors are repped by Forever in the UK/Agent Elson in the UK. Later her father finds one of the cars under her bed and gives it to her delighted younger brother who immediately runs off to excitedly play with it showing that second hand cars give great pleasure.VIEW THE SPOT VIEW OUTDOOR Uber: See You Soon Whether you're running late to meet friends, rushing home to see the kids, or just heading home after a long day at work, there are moments when every minute counts. With more than 60,000 driver-partners on the road and an average wait time of under four minutes across Australia, you can rely on a ride when you need it most. This is the focus of Uber's latest brand campaign with Special Group, 'See You Soon', and how it provides certainty to 3.8 million riders across Australia, who rely on the ride sharing platform every day.VIEW THE 60 SEC SPOT VIEW THE 30 SEC SPOT VIEW THE HUG AD VIEW THE AIRPORT AD VIEW THE PARTY AD VIEW THE 2 MIN AD Victoria Racing Club: The World Can Wait
TV & OUTDOOR
September 25, 2018 09:19  The Victoria Racing Club (VRC) has brought to life the wild and wonderful heart of the Melbourne Cup Carnival in a superbly nostalgic and theatrical campaign developed by McCann Melbourne and produced by \Thirteen & Co.VIEW THE SPOT VIEW THE LAUGHING AD VIEW THE BLONDE AD VIEW THE CAR AD VIEW THE COUPLE AD VIEW THE WALKING AD VIEW THE HAT AD VIEW THE FRIENDS AD VIEW THE SHOPS AD Sunergise / Sunbites: Grow Good New Zealand solar energy provider Sunergise has installed a solar PV system at Assembly Limited in Auckland to power the creation of an idea by Colenso BBDO for the PepsiCo Sunbites brand. The launch was spearheaded with the solar powered film, which is airing on TV in the UK. The concept and animation was created on computers powered by solar energy. The 15.6 kW system at Assembly, comprising of 60 solar panels was installed especially for the campaign, conceived by a creative team at Colenso BBDO's Auckland, which is also powered by a 56 kW Sunergise solar PV system.VIEW THE SPOT Vegemite: Abbreviatin What do Pauline Hanson, The Big Prawn and Rebel Wilson have in common? Well - more than just being Australian. They all give you a taste of what Australianism really is; a little weird, a whole lot wonderful, and ultimately truly unique...much like the iconic and unmistakable taste of Vegemite. Vegemite has become a symbol of our national identity and in a new campaign, celebrates Australia's diversity and unity through a mega-mix of iconic faces and moments. It playfully highlights all the weird and wonderful moments that have defined Australia through history. Agency: ThinkerbellVIEW THE TV SPOT VIEW ABBREVIATIN OUTDOOR VIEW HOLIDAY OUTDOOR VIEW SHARK OUTDOOR National Tequila Day: George Washington National Tequila Day Jose Cuervo is wishing America a Happy National Tequila Day, from the founding father of tequila. Agency: Crispin Porter Bogusky USA.VIEW THE TV SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR Metropolitan Water District of Southern California: Launch TV Quigley-Simpson, Los Angeles have created this campaign for the Metropolitan Water District of Southern California.VIEW THE TV SPOT VIEW REBATE OUTDOOR VIEW LANDSCAPE OUTDOOR VIEW SHELTER OUTDOOR Dublin City Council: Don't be Dick Introducing âDickâ, the person weâre all guilty of occasionally being. The âDonât be Dickâ campaign created by JWT Folk, addressed the unthinking behaviour of grabbing a takeaway coffee in a humorous, straight-talking way that jolted people into taking notice, suggesting instead that they âChoose to Re-use.â Disposable coffee cups are not really âdisposableâ. They arenât recycled here in Ireland and are a huge waste generator, with 200 million thrown away each year. Dublin City Council wanted to educate people on this little-known fact, start the conversation around the environmental impact and drive behaviour change by encouraging everyone to switch to a re-usable cup.VIEW THE TV SPOT VIEW OUTDOOR Outer Banks: BOX This simple, voiceless campaign is titled "BOX OBX.OBX" is the Outer Banks' signature oval destination sticker, as well as the first three characters on all Outer Banks license plates. "BOX," of course, is what you might be in if you commute on smoggy 8-lane thruways or taxi through grid-locked city streets, if your eyes stay glued to a data-entry screen or you work late nights in a featureless complex. This campaign from BooneOakley is like a traditional product demo VIEW THE EYES SPOT VIEW THE COMPLEX SPOT VIEW THE COMMUTE SPOT VIEW STRAPHANGERS OUTDOOR VIEW SCHEDULE OUTDOOR VIEW CUBICLE OUTDOOR Interac Association: The Musician With the holiday season upon us, retailers are gearing up for the busiest spending activity of the year. In an effort to ease the payment process during this key spending season, Interac has launched a multi-media campaign via Zulu Alpha Kilo, Toronto, that focuses its messaging on new technology-based payment solutions. The video and in-cinema portion of the campaign demonstrates the shift in payment behavior by introducing a local musician who notices that the people in the community are paying for their items using Interac Debit on card, mobile or watch. VIEW THE SPOT VIEW TEDDY BEAR OUTDOOR VIEW SKATES OUTDOOR VIEW HEADPHONE OUTDOOR VIEW CONTROL OUTDOOR Nike: Shanghai Fast The Shanghai marathon is one of the most important in China, and every year runners join from all over the world. So this year Nike will celebrate the speed of the city and the people in it with a brand new campaign via Wieden Kennedy, 'SHANGHAI FAST.' Nike challenged athletes before the upcoming Shanghai Marathon, provoking them to live up to it's speed and be 'SHANGHAI FAST.' The campaign kicked off with a city-wide take over, activating a variety of traditional and non-traditional OOH, interactive neon installations along popular running routes, social content, as well as in-store videos and graphics for the retail experience.VIEW THE 1ST SPOT VIEW THE 2ND SPOT VIEW 1ST OUTDOOR VIEW 2ND OUTDOOR VIEW 3RD OUTDOOR VIEW 4TH OUTDOOR VIEW 5TH OUTDOOR Canadian Down Syndrome Society: Why Sorry Is A Bad Word When a baby is born parents are usually showered with oohs, aahs and congratulations. The last thing most people would say to a new parent is 'sorry.' Yet this is exactly what many parents with a newborn with Down syndrome hear from friends, family and even their doctors. Already heartbroken, 'sorry' offers more heartbreak. So what should well-wishers say? Literally, the only bad word is the 'S' word. This is the point the Canadian Down Syndrome Society (CDSS) is making in its new campaign via FCB Canada, 'Anything But Sorry.' Launching to coincide with Canadian Down Syndrome Week, November 1-7, the campaign aims to educate and inform people on how to react appropriately when a child is born with Down syndrome.VIEW THE TV SPOT VIEW AMBIENT OUTDOOR Melbourne: A Twist At Every Turn 'A Twist at every Turn' showcases how Melbourne can change in the blink of an eye and the interconnected nature of the best Melbourne has to offer from the culinary and the curious to sporting and inspiring. This in turn creates the excitement and intensity and at times, the challenges, that is so defining of Melbourne. Agency: Clemenger BBDO, MelbourneVIEW THE TV SPOT VIEW 1ST OUTDOOR VIEW 2ND OUTDOOR VIEW 3RD OUTDOOR VIEW 4TH OUTDOOR Birds Eye Deli: Masters of Prep The 'We prep. You cook' campaign introduces a new brand platform for the premium Birds Eye Deli chip range, showcasing the key steps of mastering the perfect chip. From potato beautifiers to a topiarist, an eccentric chip cutter and a mountaineer reminiscent of Edmund Hilary, each display their unique skill set as they craft the ultimate chip for your dinner. Agency: J. Walter Thompson, Melbourne.VIEW THE SPOT VIEW OUTDOOR Fruit Of The Loom: Breathable Underwear Crispin Porter Bogusky, Boulder has created this campaign for Fruit of the Loom.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW OUTDOOR Arena: The Real Housewives of Sydney - Kevlar Couture To promote the fireworks, walk-outs and catfights of The Real Housewives of Sydney reunion special, Foxtel channel Arena and Clemenger BBDO Sydney developed Kevlar Couture - a range of backstab proof fashion for The Real Housewives of Sydney.VIEW THE KEVLAR COUTURE SPOT VIEW TEST 1 - SAMAURAI SILVERWARE SPOT VIEW TEST 2 - HIGH CALIBRE CORK SPOT VIEW TEST 3 - SEMI AUTOMATIC STILETTO SPOT VIEW OUTDOOR Hyundai i30: Never Rest The winning history of the previous i30 led to a powerful narrative for the next. Not content with merely evolving, Hyundai chose to totally reinvent the car and Innocean created an idea to match. The commercial sees the previous i30 plummet to earth accompanied by an elegant and restrained soundtrack. It pays homage to the previous award-winning model, before the car smashes into the ground. Out of the mesmerisingly beautiful dust cloud emerges the new totally reinvented i30. A voice over says, "What do you do after you've won Australia's Best Car's Award 6 times? You start again." A super reads: Reinvented i30. Never Rest. VIEW THE SPOT VIEW OUTDOOR Interact Flash: Life In BeepsSeamless: Melting Pot New York. 8 million people from around the globe bringing together their language, culture, and food to create an amazing city, and lines, unlike any other. Thatâs why thereâs Seamless. Your favorite food, delivered.Agency : BBH NYVIEW THE SPOT VIEW OUTDOOR Barfoot & Thompson: World Masters Games As presenting sponsor of the 2017 World Masters Games, Barfoot & Thompson wished to celebrate the event coming to Auckland. The cityscape has been loyally re-imagined by Big using balls, bats, helmets, bows and other equipment from every one of the 28 sports featured.VIEW THE SPOT VIEW OUTDOOR Bundaberg Rum: Unmistakably Ours Diageo Australia has launched a major new brand campaign for Bundaberg Rum, the biggest for a decade with a media value of $20 million over the next 18 months. The campaign, created and executed in partnership with Leo Burnett Sydney will be activated across multiple channels including TV, out of home, digital and in-store. The campaign launches with a new 90" television commercial (TVC) whiched aired during the launch of the 2017 NRL Season and the brands second year of NRL sponsorship. Entitled 'Unmistakably Ours', the campaign celebrates everything that makes Australia unique, from our wildlife to our food, our love of sport to our city and beach culture, our diversity to our enduring values. The campaign aims to unite Australians by reinvigorating love and pride for the Australian spirit - both for the iconic Bundaberg Rum but also for the values which make us who we are. Filmed entirely in Australia, including at the home of Bundy Rum in Queensland, the 90" TV spot opens with actor Gyton Grantley reminding us about the importance of Australia's enduring values: always being there for your mates; remaining optimistic in the face of adversity; and having a crack even when the odds are stacked against you.VIEW THE SPOT VIEW THE FROG AD VIEW THE SPIDER AD Dairy Farmers Of Canada: Ice Hockey Brief & Creative: Milk sales in Canada have been in steady decline. What we learned through research is that consumers know all there is to know about milk and if we wanted to impact the decline immediately we needed to craft a story that was fun and gave them permission to drink it more often. This also meant we needed to target the consumers most likely to drink more milk: men. So, to encourage even more milk consumption we relaunched milk as an adult beverage much like one of their favourite adult beverages: beer. VIEW THE ICE HOCKEY SPOT VIEW THE GLASS SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR Dairy Farmers of Canada: The Dinner Party "Everyone knows spilled milk isn't worth crying over, but it's a whole different story if that milk happens to be Canadian," says Paul Wallace, executive creative director, DDB Canada Toronto. "In this campaign, we communicate the high quality of Canadian milk by showing different characters crying over spilled dairy products because losing even a single drop of ice cream made with quality Canadian milk is a real tragedy."VIEW THE SPOT VIEW ICE CREAM OUTDOOR VIEW CHEESE OUTDOOR VIEW MILK OUTDOOR VIEW YOGURT OUTDOOR P&N Bank: Pay&Save 303 MullenLowe has been working with P&N Bank to launch a transaction tool called Pay&Save, which makes it possible to pay and save money at the same time - it's the digital equivalent of tossing your loose coins in a change jar. Pay&Save is a handy tool that proves saving can be easy (even a little fun) and we wanted our campaign to reflect this. In a really simple, striking way, it shows how the spare change left over from the little things we buy can flow towards bigger things we might be saving for, whether that's a weekend away, designer sunglasses or a new pair of shoes.The Pay&Save campaign is rolling out across TV/catch-up, radio, outdoor and digital channels. VIEW THE TV SPOT VIEW BIKE OUTDOOR VIEW SURFBOARD OUTDOOR Cancer Institute NSW: Sun Smart Messages Your time in the sun is a campaign developed by Cancer Institute NSW and Soap Creative. Australia has the highest rate of skin cancer in the world, and it's the most common cancer affecting young Australians. The campaign aims to reach young people, to raise awareness of the potentially deadly health consequences of overexposure to ultraviolet radiation (UV). It also aims to change behaviour, by persuading young people to protect themselves by appropriately wearing protective clothing, applying sunscreen and seeking shade. 'Your time in the sunâ refers to the idyllic time in your life when you are young, ambitious, meeting new people, experiencing new things, and enjoying life to the full.VIEW THE YOUR TIME IN THE SUN SPOT VIEW SLOP OUTDOOR VIEW SLIDE OUTDOOR Metamucil: Shit Campaign Metamucil is a remedy against constipation. An issue more people suffer from than you would expect. They just feel uncomfortable to talk about it. Agency: Havas Boondoggle, AmsterdamVIEW THE SPOT VIEW UPSIDE DOWN OUTDOOR VIEW BICYCLE OUTDOOR VIEW FIT OUTDOOR Iarnrod Eireann: Go See The Folks Publicis Dublin created a standout campaign targetting students for Iarnrod Eireann, Ireland's national rail network. The campaign includes short content films, outdoor formats and digital display with everything shot in one day and all post production handled in-house.VIEW THE DUCT TAPE SPOT VIEW THE POOL SPOT VIEW THE PASSION SPOT VIEW DUCT TAPE OUTDOOR VIEW THE POOL OUTDOOR VIEW THE PASSION OUTDOOR Samsung Notebook9: Metal Race In a bid to emphasize the importance of durability on top of lightness which has been the key trend of the laptop market in recent years Samsung Electronics planned the "Metal Race" campaign for the Samsung Notebook9 Metal. Chill Worldwide's Creative Technology Lab built a RC Car attached with laptop and embedded with sensors and modules that track the amount of impulse and connected to a remote controller..VIEW THE SPOT VIEW OUTDOOR VIEW THE MAKING OF Vision Super: There's a lot to love Launch campaign for Vision Super's new low cost, sustainable mix super offer. Agency: The Fuel AgencyVIEW THE LOVE LOWER FEES SPOT VIEW THE SET UP IN SECONDS SPOT VIEW THE LOVE TO RETIRE HAPPY AD VIEW THE LOVE LOWER FEES AD San Francisco Department Of the Environment: Not Enough Campaign aims to convince San Franciscans to compost their garbage, an unpleasant necessity in a city that has run out of landfill. Rather than tell people the "have to" compost, the idea is to make composting a part of the foodie lifestyle, popular among San Francisco millennials.VIEW THE SPOT VIEW BIN OUTDOOR VIEW LAND FILL OUTDOOR VIEW INSTAGRAM OUTDOOR Europcar: The Carousel of Dreams To promote Europcar's new international communication strategy and the ultra-customization of its offers, Paris agency Rosapark created a film and outdoor campaign to leverage the brand slogan "Moving Your Way". The slogan has been rephrased to include first names - a fresh and immersive way to highlight the brand's ability to provide personalized offers and services, such as ToMyDoor (vehicles delivered to the customer's home or office) or Selection (luxury cars). The names themselves have been hand-written to further emphasize the international rental agency's dedication to its customers' ever-evolving needs.VIEW THE SPOT Motor Accident Commission: Not a Good Look The simple act of looking down at a mobile phone has become a strong mnemonic for tuning out. For onlookers it's a very obvious behaviour. This campaign highlights that when you look down at your mobile phone while driving it makes you more vulnerable to a variety of negative consequences, including being judged by others or being caught by the police. Agency: Cummins&Partners South Australia.VIEW THE NOT A GOOD LOOK SPOT VIEW THE ALL SEEING EYE SPOT VIEW THE FINE/FINED AD VIEW THE GOOD/GRIEF AD Lucozade Energy: Find Your Flow This summer, creative agency Grey London is shaking up the soft drinks industry with the mission of reshaping people's perceptions of Lucozade Energy. Encouraging consumers to drink Lucozade Energy in situations beyond hangovers and illness, Grey created a new brand positioning and strapline for the soft drink; Find Your Flow VIEW THE SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR |
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Zulu Alpha Kilo, Toronto campaign for Interac