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TV & OUTDOOR
TENA Men: Wear it with Confidence In partnership with the Prostate Cancer Foundation of Australia (PCFA), the campaign features Ian, Ross and Steve, 3 survivors of prostate cancer wearing the new underwear, beautifully photographed and filmed, the men share their stories of dealing with prostate cancer, their experience of facing incontinence, and the relief of having discreet, leak-absorbing underwear they can wear with confidence. The integrated campaign runs through PR, digital, social and in-store. Agency: Dig Agency.VIEW THE SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR ThreeNOW: ThreeNOW ThreeNOW is a New Zealand streaming service wanting to establish itself as THE destination for entertainment - all free, all the things you want, all together in one place. So True created a brand personality to match the content. A new spokesperson so engrossed in the shows that she becomes part of them, and outdoor messaging that addressed pain points in the increasingly complicated streaming landscape.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR The Woolmark Company: Wear Wool, Not Fossil Fuel The Woolmark Company's environmentally focused new global brand campaign 'Wear Wool, Not Fossil Fuel' aims to educate consumers about the hidden impact of synthetic fabrics on the environment and how choosing natural fibres such as wool can be a solution to reducing fashion's impact. Featuring a series of powerful visual messages that highlights the link between synthetic fabric and the crude oil used in its manufacture and the inherent eco-benefits of merino wool, the work is tailored to film and OOH, with initial media scheduled in the US, UK, France and Australia for September. The campaign has been written and produced in creative collaboration between Park Village, 20something and Studio Birthplace (consisting of directors Sil Van Der Woerd & Jorik Dozy), who's award winning portfolio includes their recent Cannes Lions & D&AD winning work Wasteminster: A Downing Street Disaster for Greenpeace UK. VIEW THE TV SPOT VIEW OUTDOOR TikTok: Now You Know The 'Now you know' campaign, entirely filmed and produced locally, is a celebration of the entertaining, enriching and diverse content available on TikTok, aiming to position the social app as a trusted entertainment platform for Australians of all ages. Agency: We Are Social VIEW THE 30 SECOND SPOT VIEW THE 15 SECOND SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR Cheestrings: Lunch Trade The stunt, created for Cheestrings by Toronto agency Broken Heart Love Affair, has so far resulted in over 1,000 serious (and not so serious) offers, and 213M (and counting) earned media impressions. Last Tuesday (Aug 2) a giant billboard selling a single Cheestring went up at Toronto's Yonge-Dundas Square. Yeah, a Cheestring.VIEW THE TV SPOT VIEW OUTDOOR Philo: Channel Comfort Philo, the San Francisco-based streaming platform created to build a better TV experience, has launched ''Channel Comfort,'' its largest brand campaign to date. The national campaign is out now and running through September with placements across cable TV, YouTube, and pre-roll. An OOH/Print campaign launches in September, with OOH blitzes in Memphis and Chicago.Agency: Red Antler VIEW THE FIRST TV SPOT VIEW THE SECOND TV SPOT VIEW THE THIRD TV SPOT VIEW THE FOURTH TV SPOT VIEW THE FIFTH TV SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR Huggies Baby Academy for Pups pop-up: Intro to Baby Sounds Last week, Droga5 partnered with Kimberly-Clark's Huggies brand to launch its 101 Dalmatians partnership with Baby Academy for Pups, a first-of-its-kind, interactive pop-up experience for dogs. Located on Flatiron Plaza (in Madison Sq Park), the Huggies Baby Academy for Pups pop-up is designed to introduce pup to all things baby. It features interactive and sensory experiences that help introduce pup to the sights, sounds and (many) new items that enter their world upon baby's arrival. Actress and mom to twins Jamie Chung was among many influencers and consumers to come and celebrate the furever friendship between babies and their four-legged siblings in the pop-up activation.VIEW THE TV SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR Government Of South Australia: See Me For Me Disability shouldn't define who a person is as it is just one of many facets that make up a complex and unique individual. The Department of Human Services challenged us to shift the narrative about what it truly means to live with disability. So we took a humorous approach using emotional first-hand accounts from people living with disability, but with a twist.With this surprising and memorable misdirection, we remind the public to see everyone for the unique, multi-faceted people they are.VIEW THE SPOT VIEW OUTDOOR Prostate Cancer UK: Ode to Dads.jpg&width=200 "https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2022/Jun/tn_136812_1654824580_4sheet mock-up (border).jpg&width=200") Quirky habits, bad jokes and even worse dancing feature in a new campaign for Prostate Cancer UK, created by BBH as a love letter to dads in the run up to Father's Day on June 19, and a reminder of everything we'd miss about them if they weren't around. In BBH's two-minute hero film, 'Ode to Dads', candid video and photography show real fathers getting up to typical dad behaviour, set to a version of ''She's the One'', originally by World Party and famously covered by Robbie Williams.VIEW THE TV SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR Little Creatures: All Creatures Welcome Australia's oldest craft beer has become its most modern. The beer has been relaunched with a mission to become the most inclusive beer in Australia with a huge presence at Sydney Mardi Gras and a 30-second commercial thatâs a psychedelic declaration of its aim.Agency: 72andSunny ANZ VIEW THE TV SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR Zahra Foundation: Not-A-Lottery Donation Campaign This is a ''lottery'' with a difference. Subverting the traditional home lottery, the Zahra Foundation's Not-a-Lottery highlights the position many people escaping domestic violence find themselves in - alone with no home, no cash, no car. The TVC spot hooks with the promise of prizes, before flipping the script to deliver a powerful message - donate to the Zahra Foundation, and help people escaping domestic violence access life-changing skills and financial independence programs.Agency: Showpony VIEW THE SPOT VIEW OUTDOOR Fantastic Furniture: 'Aussie Made' This campaign, created by Infinity Squared, celebrates Fantastic Furniture's Australian-made story, showing how buying Aussie-made furniture feels as comfortable as their couches. Fantastic Furniture was born in Sydney's west with a belief in giving all Australian's the opportunity to purchase affordable and stylish furniture at a 'Fantastic' price. The campaign is the next extension of the 'When it feels like home, you feel like you' platform, connecting the special role Fantastic Furniture plays in making homes more comfortable with the Australian manufacturing credentials of the brand. The campaign features Fantastic Furniture's Australian made sofas and mattresses and will be rolling out across television, OOH, radio, digital and social channels.VIEW THE TV SPOT VIEW OUTDOOR Mother's Milk: Donate Glass Bottle The first breast milk donation bottle developed by specialists that avoids waste due to contamination.1 ml of breast milk can save a premature baby's life for up to 1 day. Did you know that up to 30% of breast milk donations are discarded due to contamination? This is mainly due to the use of inappropriate packaging. With that in mind, Dr. Andrea Fernandes (Coordinator of the Human Milk Bank Reference Center of the Metropolitan Region of Sao Paulo), Dr. Cinthia Calsinski (International Lactation Consultant), Dr. Moises Chencinski (Pediatrician) and blow glass designer Elvira Schuartz jointly designed and produced a package that combines science and practicality for collecting and donating breast milk. Agency: McCann Health, Sao Paulo VIEW THE SPOT VIEW BOARD OUTDOOR VIEW SUPPORT BOARD OUTDOOR VIEW PHOTO BOARD OUTDOOR Surfrider Foundation Europe: Plastic Blood The startling discovery that plastic waste contaminates our blood and not only the planet is at the heart of a dramatic new European print and digital campaign called Plastic Blood, launched for World Health Day today. Created by leading ad agency Babel for the oceans preservation charity Surfrider Foundation Europe, the campaign is a response to fresh research revealing that tiny plastic particles have been discovered in human blood for the first time. VIEW THE SPOT VIEW OUTDOOR Vestiaire Collective: Long Live Fashion Fashion B Corp, Vestiaire Collective and Droga5 London have launched a new brand campaign to re-introduce their pre-loved fashion marketplace, with a runway show modeled by a collective of fashionable puppets made entirely from pre-loved clothes. The campaign and its collective of stylish sewn stars sets out Vestiaire Collective's new brand philosophy with the positive rallying cry "Long Live Fashion", expressing the brand's love of fashion and desire to make it live forever. The pre-loved campaign created by Droga5 London, features TV and online films set at a hotly-anticipated fashion show featuring the collective, where we meet models Miss Classique, Rich, Lady Green, Drops and Hunter. VIEW THE TV SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR Australian Government: Stop it at the Start The Australian Government launches the fourth phase of its domestic violence prevention campaign, Stop it at the Start, encouraging influencers of young people to help bring up respect. Created by BMF in collaboration with the Department of Social Services', the national campaign highlights the importance of having regular proactive conversations about respect to nurture a culture that prevents disrespect manifesting into violence later on.VIEW THE JACK & AVA TV SPOT VIEW THE AVA TV SPOT VIEW THE JACK TV SPOT VIEW CAR OUTDOOR VIEW BASKETBALL OUTDOOR VIEW COUCH OUTDOOR DB Export: The Beer For Here Next week iconic Kiwi beer brand, Export, will unveil a brilliant new creative platform named the 'The Beer for Here', which brings to life the notion that New Zealand is the 'Greatest Beer Garden in the World'. The new campaign will be seen across the country from March 6th, and kicks off with a 60 second TVC which follows the journey of a relatable Kiwi bloke getting a round, and taking it out to his mates in the beer garden. An exaggerated journey from the bar to the table proudly showcases spectacular Kiwi landscapes from the sunny north beaches to southern hills, valleys, rivers and mountains.Agency: Saatchi & Saatchi, New Zealand VIEW THE TV SPOT VIEW CONDITIONS OUTDOOR VIEW TEMPERATURE OUTDOOR South Western Railway: Spread Your Wings St Luke's is introducing a new creative positioning, along with two avian brand ambassadors, in its debut work for South Western Railway. 'Spread your wings', is designed to remind people of all the things they've been missing out on during the various phases of lockdown and to encourage them to get back out there and explore everything that's on offer using the South Western Railway network. The new characters, who sparked an unlikely friendship on a South Western Railway commuter train a few years back, act as ambassadors for the region: Sandy the West Country Seagull representing the very best of the coast and Wes the loveable pigeon from Peckham, showcasing the very best bits of London. VIEW THE SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR Suncorp Bank: Banking You Can Feel Good About It's easy to feel overwhelmed and helpless in the face of a daily onslaught of environmental doom and gloom stories. The good news is that there are choices you can make that have the potential to make a big difference, and one of those is where you put your money. When you choose Suncorp, you're choosing a bank that's firmly committed to a more sustainable future - that's Banking you Can Feel Good About. Agency: The HallwayVIEW THE SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR AAMI: Bargain Regret In life, we've all experienced bargain regret. When it comes to the important stuff, like insurance, don't risk it. The latest AAMI campaign via Ogilvy Australia, Melbourne, taps into the universal insight of the tantalising lure of a bargain, only to reveal that going too cheap may end up costing you more in the long run. From popcorn exploding vacuums, rogue smoking Stairmasters to deteriorating billboards, the campaign comically showcases the repercussions of going for the cheapest option. VIEW THE SPOT VIEW OUTDOOR SunSmart: 2 Sides of the Sun This campaign leverages the insight that the sun has a positive and nurturing side when the UV is below 3, but when it's 3 or above, its damaging and destructive side takes over.Agency: Gatecrasher Advertising, Perth VIEW THE TV SPOT VIEW OUTDOOR SATS: Happy New Habit Anorak Oslo has released this 'Happy New Habit' campaign for SATS.VIEW THE TV SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR 7-Eleven: Sweet Lovin’: Brownie Fika - a somewhat more relaxed and spontaneous version of the brits afternoon tea - is as Swedish as ABBA. It's a daily tradition where you gather with your friends to enjoy pastries and coffee. To say that swedes simply like their fika is an understatement. They love it. In this campaign, 7-Eleven Sweden depicts their customers' passion for pastries by showing passionate sweet-toothed swedes giving their fika some sweet lovin'.Agency: Akestam Hols NoA VIEW THE BROWNIE SPOT VIEW THE MUFFINS SPOT VIEW BROWNIE OUTDOOR VIEW MUFFINS OUTDOOR sweetgreen: Future of Food To bring excitement to the masses around its public launch, sweetgreen's latest campaign will call on the nation to "rewrite the future of food," furthering their mission to inspire the next generation of healthy eaters and reimagine fast food. The campaign showcases sweetgreenâs unique supply chain story that comes to life visually by juxtaposing images of farmers and ingredients with sweetgreen's dishes. From day one, sweetgreen has worked with farmers to source its ingredients as sustainably and locally as possible, and make fresh, real food from scratch every day. The campaign will appear in NYC across static billboards, as well as Chicago and Washington, DC. Concept and imagery for the new campaign was helmed by sweetgreen's fully operational in-house creative agency.VIEW THE SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR RumChata: Book Clubbers Preacher has released this 'Book Clubbers' campaign for RumChata.VIEW THE BOOK CLUBBERS SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR ALDI Australia: You Can't Overcook Christmas 2021 has been a tough year, again. Australians have been separated from families, again. In lockdowns, again. Waiting for the "new normal", again. Turns out, 2021 wasnât what we all wished for. But we are back, coming out from hibernation, just in time for Christmas. ALDI wants Aussies to have the Christmas they deserve. A completely overcooked Christmas. From birds inside birds, to ridiculously low-priced French Champagne and award-winning hams, ALDI is proving that you simply can't overcook Christmas this year.Agency: BMF, Australia VIEW THE SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR Up Express: Keep Your Trip On Track The Union Pearson (UP) Express is an airport rail link that connects Canada's largest airport, Toronto Pearson, to downtown Toronto. Launched in 2015, the UP has become an integral part of Toronto's infrastructure by providing a comfortable, stress-free, and safe ride to and from the airport. Now that the world is opening up again - UP ridership is up 122% from August 2020 to August 2021,VIEW THE SPOT VIEW OUTDOOR Chefs In Schools: Do You Give A Sausage Culinary stars and food campaigners including Prue Leith and Tom Kerridge are backing a campaign to highlight the importance of quality school meals, as part of the UK-wide Chefs in Schools initiative. Chefs in Schools partnered with BBH London to develop a platform idea and new brand world which speaks to the organisationâs key audiences of parents, teachers and politicians. VIEW THE SPOT VIEW OUTDOOR Department of Health: First Things First First Things First", created by BMF, encourages all eligible Australians to get vaccinated. The national vaccination campaign brings to life the unbridled joy of the simple freedoms we've all missed, as if it were the first time you'd ever experienced them. The key to unlocking these moments is getting vaccinated. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW GIG OUTDOOR VIEW TRIP OUTDOOR VIEW CHOP OUTDOOR VIEW TROUBLE OUTDOOR Collarts:Only A Dream Until It's Not Collarts has their finger on the pulse of the evolving creative landscape, readying students for sustainable creative careers. For their 2021 campaign, we concepted, produced and shot a suite of dreamworlds and realities. Rolled out across out of home, transit, digital display and social channels, each execution turns dreams into realities; a tangible reminder that âitâs only a dream, 'til its not'VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT Country Racing Victoria: Why They Do It A campaign about survival through the recent adversity felt in Country Victoria, Australia. The creative channels the beauty, fun and diversity that is unique to country racing, while different groups of racegoers give voice to "Why they do it". A full length piece of music was written, produced and released.Agency: Balance VIEW THE TV SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR Volkswagen: Hello Confidence Whether it be parallel parking, merging on a four-lane highway, a giant roundabout, or distracted pedestrians, research showed that 79 percent of all road users had some kind of driving anxiety. So, to launch the Volkswagen Tiguan and its range of new safety features DDB created a suite of tongue-in-cheek horror film posters, dramatising the fears and how the Tiguanâs tech can solve for them. Helping us say 'goodbye' road fears and 'hello confidence' VIEW THE TV SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR Action Against Hunger: Hear The Sound An awareness film about the effects climate change has on our food system and the rise in global hunger. The film accompanied an activation in Paris on May 27th where the NGO broadcast a roaring noise made up of the sounds of global warming, from earthquakes to glaciers breaking apart, into the streets of Paris to raise awareness about growing starvation. VIEW THE SPOT VIEW THE OUTDOOR SPOT The Sydney Morning Herald & The Age: Minds Wide Open BMF launches a new brand platform for The Sydney Morning Herald & The Age. "Minds Wide Open" champions the benefits of Australians tuning into different perspectives, offering balanced news in a category of bias. VIEW THE SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR NZ AIDS Foundation: Sweat With Pride Itâs a sad fact that in 2021, New Zealandâs LGBTQIA communities have worse health outcomes than their peers in several different areas including mental health and HIV transmission. So, to mark International Pride month in June, the New Zealand AIDS Foundation (NZAF) is challenging people to 'Sweat with Pride' by exercising for at least 21 minutes a day to get active and raise money to support the Rainbow community. VIEW THE TILDA SWEATPOURS SPOT VIEW THE CARMEN COLLECTED SPOT VIEW THE JIM LOCKER SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR Uber: Your Uber Awaits 'Your Uber Awaits' in Mother London's latest campaign for Uber, with the backing track "New York Groove," by Ace Frehley. The campaign is accompanied by four outdoor billboards. VIEW THE SPOT VIEW FACE OUTDOOR VIEW PLAN OUTDOOR VIEW STAYING OUTDOOR Think Road Safety: Selfish Prick When someone chooses to drink and drive, they make a conscious selfish decision that may impact many people around them. This campaign for South Australian Police contrasts the real and possible consequences of drink driving with frequently used excuses by drink drivers. This is a campaign about self reflection and the empowerment to make the right decision. VIEW THE SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR KFC: Your Chicken Could Never Blissful faces when enjoying that first bite. Marriage proposals around a Bargain Bucket. Getting inked with a Colonel Sanders tattoo. It's undeniable nothing else hits quite the same spot as KFC. Many have tried, some have come close, but ultimately thereâs nothing quite like those 11 herbs and spices. There just isnât. The irresistible taste of KFC's Original Recipe makes its fans do some pretty crazy things and no other fried chicken pretenders can inspire this level of fandom. Which is why, today, KFC is launching a brand-new campaign with Mother, titled 'Your Chicken Could Never' which showcases the unbridled passion the Colonel inspires amongst people up and down the land.VIEW THE SPOT VIEW OUTDOOR Pennington Biomedical: Meet Ezra "Welcome to Obecity, USA" is a multi-channel public health advocacy campaign designed to tackle the nationâs growing obesity epidemic head-on. The public service campaign spanning emotion-packed PSA's, radio, digital media and OOH informs and engages the public to help Pennington in its mission to eradicate the obesity epidemic in America by 2040.VIEW THE SPOT VIEW THE OUTDOOR Sheba Google: Channel That Grows With consumers looking to brands to take an active role in environmental conservation, we are launching through the SHEBA brand, a purpose-led initiative to create hope for the worldâs coral reefs and drive action, known as Sheba Hope Grows. The campaign illustrates our commitment to do more as a brand to protect the planet for future generations. Scientists estimate that if the world does nothing, 90% of the worldâs tropical reefs will be gone by 2043, impacting nearly 500 million people who depend on them. The effort to solve this requires global cooperation on a massive scaleVIEW THE SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR |
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