TV & OUTDOOR
Sunergise / Sunbites: Grow Good
New Zealand solar energy provider Sunergise has installed a solar PV system at Assembly Limited in Auckland to power the creation of an idea by Colenso BBDO for the PepsiCo Sunbites brand. The launch was spearheaded with the solar powered film, which is airing on TV in the UK. The concept and animation was created on computers powered by solar energy. The 15.6 kW system at Assembly, comprising of 60 solar panels was installed especially for the campaign, conceived by a creative team at Colenso BBDO's Auckland, which is also powered by a 56 kW Sunergise solar PV system.VIEW THE SPOT
Vegemite: Abbreviatin
What do Pauline Hanson, The Big Prawn and Rebel Wilson have in common? Well - more than just being Australian. They all give you a taste of what Australianism really is; a little weird, a whole lot wonderful, and ultimately truly unique...much like the iconic and unmistakable taste of Vegemite. Vegemite has become a symbol of our national identity and in a new campaign, celebrates Australia's diversity and unity through a mega-mix of iconic faces and moments. It playfully highlights all the weird and wonderful moments that have defined Australia through history. Agency: ThinkerbellVIEW THE TV SPOT
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National Tequila Day: George Washington National Tequila Day
Jose Cuervo is wishing America a Happy National Tequila Day, from the founding father of tequila. Agency: Crispin Porter Bogusky USA.VIEW THE TV SPOT
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Metropolitan Water District of Southern California: Launch TV
Quigley-Simpson, Los Angeles have created this campaign for the Metropolitan Water District of Southern California.VIEW THE TV SPOT
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Dublin City Council: Don't be Dick
Introducing âDickâ, the person weâre all guilty of occasionally being. The âDonât be Dickâ campaign created by JWT Folk, addressed the unthinking behaviour of grabbing a takeaway coffee in a humorous, straight-talking way that jolted people into taking notice, suggesting instead that they âChoose to Re-use.â Disposable coffee cups are not really âdisposableâ. They arenât recycled here in Ireland and are a huge waste generator, with 200 million thrown away each year. Dublin City Council wanted to educate people on this little-known fact, start the conversation around the environmental impact and drive behaviour change by encouraging everyone to switch to a re-usable cup.VIEW THE TV SPOT
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Outer Banks: BOX
This simple, voiceless campaign is titled "BOX OBX.OBX" is the Outer Banks' signature oval destination sticker, as well as the first three characters on all Outer Banks license plates. "BOX," of course, is what you might be in if you commute on smoggy 8-lane thruways or taxi through grid-locked city streets, if your eyes stay glued to a data-entry screen or you work late nights in a featureless complex. This campaign from BooneOakley is like a traditional product demo VIEW THE EYES SPOT
VIEW THE COMPLEX SPOT
VIEW THE COMMUTE SPOT
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Interac Association: The Musician
With the holiday season upon us, retailers are gearing up for the busiest spending activity of the year. In an effort to ease the payment process during this key spending season, Interac has launched a multi-media campaign via Zulu Alpha Kilo, Toronto, that focuses its messaging on new technology-based payment solutions. The video and in-cinema portion of the campaign demonstrates the shift in payment behavior by introducing a local musician who notices that the people in the community are paying for their items using Interac Debit on card, mobile or watch. VIEW THE SPOT
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Nike: Shanghai Fast
The Shanghai marathon is one of the most important in China, and every year runners join from all over the world. So this year Nike will celebrate the speed of the city and the people in it with a brand new campaign via Wieden Kennedy, 'SHANGHAI FAST.' Nike challenged athletes before the upcoming Shanghai Marathon, provoking them to live up to it's speed and be 'SHANGHAI FAST.' The campaign kicked off with a city-wide take over, activating a variety of traditional and non-traditional OOH, interactive neon installations along popular running routes, social content, as well as in-store videos and graphics for the retail experience.VIEW THE 1ST SPOT
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Canadian Down Syndrome Society: Why Sorry Is A Bad Word
When a baby is born parents are usually showered with oohs, aahs and congratulations. The last thing most people would say to a new parent is 'sorry.' Yet this is exactly what many parents with a newborn with Down syndrome hear from friends, family and even their doctors. Already heartbroken, 'sorry' offers more heartbreak. So what should well-wishers say? Literally, the only bad word is the 'S' word. This is the point the Canadian Down Syndrome Society (CDSS) is making in its new campaign via FCB Canada, 'Anything But Sorry.' Launching to coincide with Canadian Down Syndrome Week, November 1-7, the campaign aims to educate and inform people on how to react appropriately when a child is born with Down syndrome.VIEW THE TV SPOT
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Melbourne: A Twist At Every Turn
'A Twist at every Turn' showcases how Melbourne can change in the blink of an eye and the interconnected nature of the best Melbourne has to offer from the culinary and the curious to sporting and inspiring. This in turn creates the excitement and intensity and at times, the challenges, that is so defining of Melbourne. Agency: Clemenger BBDO, MelbourneVIEW THE TV SPOT
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Birds Eye Deli: Masters of Prep
The 'We prep. You cook' campaign introduces a new brand platform for the premium Birds Eye Deli chip range, showcasing the key steps of mastering the perfect chip. From potato beautifiers to a topiarist, an eccentric chip cutter and a mountaineer reminiscent of Edmund Hilary, each display their unique skill set as they craft the ultimate chip for your dinner. Agency: J. Walter Thompson, Melbourne.VIEW THE SPOT
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Fruit Of The Loom: Breathable Underwear
Crispin Porter Bogusky, Boulder has created this campaign for Fruit of the Loom.VIEW THE FIRST SPOT
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Arena: The Real Housewives of Sydney - Kevlar Couture
To promote the fireworks, walk-outs and catfights of The Real Housewives of Sydney reunion special, Foxtel channel Arena and Clemenger BBDO Sydney developed Kevlar Couture - a range of backstab proof fashion for The Real Housewives of Sydney.VIEW THE KEVLAR COUTURE SPOT
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VIEW TEST 2 - HIGH CALIBRE CORK SPOT
VIEW TEST 3 - SEMI AUTOMATIC STILETTO SPOT
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Hyundai i30: Never Rest
The winning history of the previous i30 led to a powerful narrative for the next. Not content with merely evolving, Hyundai chose to totally reinvent the car and Innocean created an idea to match. The commercial sees the previous i30 plummet to earth accompanied by an elegant and restrained soundtrack. It pays homage to the previous award-winning model, before the car smashes into the ground. Out of the mesmerisingly beautiful dust cloud emerges the new totally reinvented i30. A voice over says, "What do you do after you've won Australia's Best Car's Award 6 times? You start again." A super reads: Reinvented i30. Never Rest. VIEW THE SPOT
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Interact Flash: Life In Beeps
Zulu Alpha Kilo, Toronto campaign for Interac Seamless: Melting Pot
New York. 8 million people from around the globe bringing together their language, culture, and food to create an amazing city, and lines, unlike any other. Thatâs why thereâs Seamless. Your favorite food, delivered.Agency : BBH NYVIEW THE SPOT
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Barfoot & Thompson: World Masters Games
As presenting sponsor of the 2017 World Masters Games, Barfoot & Thompson wished to celebrate the event coming to Auckland. The cityscape has been loyally re-imagined by Big using balls, bats, helmets, bows and other equipment from every one of the 28 sports featured.VIEW THE SPOT
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Bundaberg Rum: Unmistakably Ours
Diageo Australia has launched a major new brand campaign for Bundaberg Rum, the biggest for a decade with a media value of $20 million over the next 18 months. The campaign, created and executed in partnership with Leo Burnett Sydney will be activated across multiple channels including TV, out of home, digital and in-store. The campaign launches with a new 90" television commercial (TVC) whiched aired during the launch of the 2017 NRL Season and the brands second year of NRL sponsorship. Entitled 'Unmistakably Ours', the campaign celebrates everything that makes Australia unique, from our wildlife to our food, our love of sport to our city and beach culture, our diversity to our enduring values. The campaign aims to unite Australians by reinvigorating love and pride for the Australian spirit - both for the iconic Bundaberg Rum but also for the values which make us who we are. Filmed entirely in Australia, including at the home of Bundy Rum in Queensland, the 90" TV spot opens with actor Gyton Grantley reminding us about the importance of Australia's enduring values: always being there for your mates; remaining optimistic in the face of adversity; and having a crack even when the odds are stacked against you.VIEW THE SPOT
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Dairy Farmers Of Canada: Ice Hockey
Brief & Creative: Milk sales in Canada have been in steady decline. What we learned through research is that consumers know all there is to know about milk and if we wanted to impact the decline immediately we needed to craft a story that was fun and gave them permission to drink it more often. This also meant we needed to target the consumers most likely to drink more milk: men. So, to encourage even more milk consumption we relaunched milk as an adult beverage much like one of their favourite adult beverages: beer. VIEW THE ICE HOCKEY SPOT
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Dairy Farmers of Canada: The Dinner Party
"Everyone knows spilled milk isn't worth crying over, but it's a whole different story if that milk happens to be Canadian," says Paul Wallace, executive creative director, DDB Canada Toronto. "In this campaign, we communicate the high quality of Canadian milk by showing different characters crying over spilled dairy products because losing even a single drop of ice cream made with quality Canadian milk is a real tragedy."VIEW THE SPOT
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P&N Bank: Pay&Save
303 MullenLowe has been working with P&N Bank to launch a transaction tool called Pay&Save, which makes it possible to pay and save money at the same time - it's the digital equivalent of tossing your loose coins in a change jar. Pay&Save is a handy tool that proves saving can be easy (even a little fun) and we wanted our campaign to reflect this. In a really simple, striking way, it shows how the spare change left over from the little things we buy can flow towards bigger things we might be saving for, whether that's a weekend away, designer sunglasses or a new pair of shoes.The Pay&Save campaign is rolling out across TV/catch-up, radio, outdoor and digital channels.
VIEW THE TV SPOT
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Cancer Institute NSW: Sun Smart Messages
Your time in the sun is a campaign developed by Cancer Institute NSW and Soap Creative. Australia has the highest rate of skin cancer in the world, and it's the most common cancer affecting young Australians. The campaign aims to reach young people, to raise awareness of the potentially deadly health consequences of overexposure to ultraviolet radiation (UV). It also aims to change behaviour, by persuading young people to protect themselves by appropriately wearing protective clothing, applying sunscreen and seeking shade. 'Your time in the sunâ refers to the idyllic time in your life when you are young, ambitious, meeting new people, experiencing new things, and enjoying life to the full.VIEW THE YOUR TIME IN THE SUN SPOT
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Metamucil: Shit Campaign
Metamucil is a remedy against constipation. An issue more people suffer from than you would expect. They just feel uncomfortable to talk about it. Agency: Havas Boondoggle, AmsterdamVIEW THE SPOT
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Iarnrod Eireann: Go See The Folks
Publicis Dublin created a standout campaign targetting students for Iarnrod Eireann, Ireland's national rail network. The campaign includes short content films, outdoor formats and digital display with everything shot in one day and all post production handled in-house.VIEW THE DUCT TAPE SPOT
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Samsung Notebook9: Metal Race
In a bid to emphasize the importance of durability on top of lightness which has been the key trend of the laptop market in recent years Samsung Electronics planned the "Metal Race" campaign for the Samsung Notebook9 Metal. Chill Worldwide's Creative Technology Lab built a RC Car attached with laptop and embedded with sensors and modules that track the amount of impulse and connected to a remote controller..VIEW THE SPOT
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Vision Super: There's a lot to love
Launch campaign for Vision Super's new low cost, sustainable mix super offer. Agency: The Fuel AgencyVIEW THE LOVE LOWER FEES SPOT
VIEW THE SET UP IN SECONDS SPOT
VIEW THE LOVE TO RETIRE HAPPY AD
VIEW THE LOVE LOWER FEES AD
San Francisco Department Of the Environment: Not Enough
Campaign aims to convince San Franciscans to compost their garbage, an unpleasant necessity in a city that has run out of landfill. Rather than tell people the "have to" compost, the idea is to make composting a part of the foodie lifestyle, popular among San Francisco millennials.VIEW THE SPOT
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Europcar: The Carousel of Dreams
To promote Europcar's new international communication strategy and the ultra-customization of its offers, Paris agency Rosapark created a film and outdoor campaign to leverage the brand slogan "Moving Your Way". The slogan has been rephrased to include first names - a fresh and immersive way to highlight the brand's ability to provide personalized offers and services, such as ToMyDoor (vehicles delivered to the customer's home or office) or Selection (luxury cars). The names themselves have been hand-written to further emphasize the international rental agency's dedication to its customers' ever-evolving needs.VIEW THE SPOT
Motor Accident Commission: Not a Good Look
The simple act of looking down at a mobile phone has become a strong mnemonic for tuning out. For onlookers it's a very obvious behaviour. This campaign highlights that when you look down at your mobile phone while driving it makes you more vulnerable to a variety of negative consequences, including being judged by others or being caught by the police. Agency: Cummins&Partners South Australia.VIEW THE NOT A GOOD LOOK SPOT
VIEW THE ALL SEEING EYE SPOT
VIEW THE FINE/FINED AD
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Lucozade Energy: Find Your Flow
This summer, creative agency Grey London is shaking up the soft drinks industry with the mission of reshaping people's perceptions of Lucozade Energy. Encouraging consumers to drink Lucozade Energy in situations beyond hangovers and illness, Grey created a new brand positioning and strapline for the soft drink; Find Your Flow VIEW THE SPOT
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Hospital Beneficencia Portuguesa: Big Melting Process
Life is a big melting process. It starts the first second after you are born and it just stops when you die. That's the thought behind this idea.Agency: DM9DDB, Sao Paulo VIEW THE SPOT
Michael Hill: We're For Love
Michael Hill International will launch its new look 'We're for Love' brand platform this Sunday 1st February in Australia, New Zealand, Canada and the United States when it will air two new commercials during the Super Bowl XLIX.VIEW THE WE'RE FOR LOVE SPOT
VIEW THE WHAT WOULD YOU DO FOR LOVE? SPOT
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Haven: Mr Nice Guy
Lowe Campbell Ewald has released the "Mr Nice Guy" public-service campaign for Haven, a nonprofit organisation in Michigan that assists victims of rape and domestic violence. It pushes a "Live without fear" message via TV and outdoor.VIEW THE SPOT
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Caltex Australia: With you all the way
Caltex Australia has launched its biggest brand-focused work in more than a decade with a campaign from Leo Burnett Sydney that honours the many ways Australia's leading fuel supplier keeps the country - and the economy - on the go every day.The "With you all the way" campaign uses a gradually building soundscape that captures the myriad ways Caltex fuel enables Australians to go about their daily lives.
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Hell Pizza: We Have Your Kangaroos
After Hell Pizza's Rabbit Billboard sent the Internet into a tailspin, BC&F Aucland were asked to follow it up with the next offering in Hell PIzza's 'Wild' range Kangaroo. Via a billboard in Sydney and an amateur hostage video, Hell Pizza has held Australia to ransom with a list of unreasonable demands. Creative Managing Partner Daniel Barnes assured us no real kangaroos were harmed in the making of the video, but there's still time.VIEW THE SPOT
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Greener Scotland: Dirty Little Secrets
A different take on the subject of littering thatâs likely to raise a few eyebrows and get people talking. In turn, we're hoping the campaign will significantly reduce littering across Scotland particularly targeting 16-24 year olds. The campaign from Leith Edinburgh is running across online, cinema, TV, outdoor and social media channels, and was release on 12th June.VIEW THE BOY SPOT
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McDonalds: Pictograms
The summer of 2013 was marked by an unheard of McDonald's campaign, putting the spotlight on its famous Big 6: the Big Mac, the Cheeseburger, the Fries, the Sundae, the Chicken Nuggets and the Filet-o-Fish. 6 products that symbolize the brand, celebrated extremely close-up, without a single logo or word. The audacious campaign from TBWA, Paris was very strongly recognized by the public (2nd favorite French campaign by Ipsos, with a record allocation of 90%) and its success was immense and accelerated, just as expected.
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McDonald's Mocha
McDonald's UK today launches a campaign to promote Mocha, a new speciality coffee and the latest addition to its McCafe premium beverage and sweet snacking range. The TV commercial, created by Leo Burnett London, introduces the viewer to a variety of people experiencing those moments in everyday life when they just need a coffeeVIEW THE SPOT
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The Hindu: Behave
The Hinduâs new campaign boldly poses these questions to the leaders of the country and urges them to behave, for the youth are watching. And more importantly, voting. This is the next phase of Ogilvy & Mather Mumbai's The Hinduâs "Behave" campaign, which earlier drew attention to politiciansâ bad behaviour. This time, it goes a step further, by not just admonishing bad behaviour but reminding politicians that the power to re-elect them undoubtedly lies in the hands of the youth.VIEW THE SPOT
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Wrigley's 5 Gum: Accuracy
Wrigleyâs 5 Focus Gum delivers a new campaign via Energy BBDO, with post by The Mill and Whitehouse Post Editor Nikki Vapensky.VIEW THE SPOT
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