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TV & OUTDOOR
F&F: Makes Fashion Sense F&F's fashion flair is front and centre in its latest TV campaign, thanks to a refreshed brand positioning and creative platform developed by BBH.VIEW THE TV SPOT VIEW WRAP COAT OUTDOOR VIEW STAPLE KNIT OUTDOOR VIEW SOFT BODYCON OUTDOOR Telstra: This Is Footy Country "Footy lives in the country. It's where the sport is purest, the players are toughest, and entire towns are built around the field. Telstra, Australia's best regional network and a 20-year sponsor of the NRL and AFL, is using its platform to celebrate country footy. The new campaign, This is Footy Country, is launching during the footy finals with an epic film directed by Mark Molloy. In it, the team gets stranded before the game, and the club president must pull together a crew of last-minute replacements. Alongside the film is a photography series, shot by Corey White, capturing the spirit of Footy Country - with real players and real teams in real country towns. "Agency: The Monkeys VIEW THE TV SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR VIEW SIXTH OUTDOOR VIEW SEVENTH OUTDOOR Capita For the British Army: you Belong Here Capita and Accenture Song have today unveiled the latest recruitment campaign for the British Army. Taglined 'You Belong Here,' the cross-platform campaign aims to challenge the misconceptions among the 59% of young people who do not believe they would fit in, in the British Army. Supporting the 2023 recruitment of 16 to 34-year-olds across regulars, reserves and officers, the new campaign speaks directly to young people by showing that there is a place for them in the British Army,VIEW THE SPOT VIEW OUTDOOR KFC: Sorry, Utensils, It’s Finger Lickin’ Good Since 1952, KFC has long reigned as the indulgent favourite amongst chicken lovers worldwide. From their crispy, mouth-watering fried chicken to their newest sensation, Seasoned Fries, the iconic brand's Finger Lickin' good food has remained a hit with everyone. Everyone, that is, except the utensils left behind. So, the unapologetically bold KFC Canada, is issuing a rare, heartfelt apology with a new brand campaign, created by Courage, that says, quite simply, "Sorry, Utensils, It's Finger Lickin' Good." VIEW THE SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR Change The Ref : The New Life Vest Change The Ref has launched their latest PSA campaign, this time urging people to wear 'The New Life Vest' when in public. Agency: Preston Spire. VIEW THE SPOT VIEW OUTDOOR TheFork: You're All Set In its new campaign for TheFork, Droga5 extols the benefits of the online restaurant booking service, with a clear message to diners: You don't have to use TheFork when eating out, you'll just enjoy yourself more if you do.VIEW THE SPOT VIEW 2 OUTDOORS Burger King: Master Michel Sarran The quest for the perfect table is over. From 13 June to 31 July at BURGER KING, taste the Master Burgers imagined by Chef Michel Sarran himself. These exceptional burgers will have people drooling all over, and will find fame via a 360 campaign signed Buzzman. In collaboration with Michelin-starred French chef Michel Sarran, "Les Masters du Chef" will be available from 13 June in all BURGER KING restaurants. VIEW THE SPOT VIEW 1 OUTDOOR VIEW 2 OUTDOOR Chorus: New Zealand Runs On Fibre Saatchi & Saatchi New Zealand has collaborated again with Chorus, creating a multi-channel campaign as it launches its new brand fibre platform, 'New Zealand runs on fibre.' Three years ago, Chorus introduced Carl, a somewhat hapless character who was suffering from 'badnet'. Fortunately, an intervention by concerned neighbours saw Carl rescued with the help of Chorus and a fibre connection.In its latest campaign, Saatchi & Saatchi revisit Carl three years later. VIEW THE SPOT McDonald's AiM Lovin It The combination of two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun, makes Big Mac the best-selling sandwich of McDonald's in Brazil, and the most iconic in the world. To show this preference in global scale, the brand asked the "opinion" of one of the most popular artificial intelligence tools today: ChatGPT. VIEW THE SPOT VIEW OUTDOOR Bird Paradise: Take Off To Paradise Bird Paradise welcomed its first nature and wildlife enthusiasts through its doors on 8 May 2023. Spanning 17 hectares, the new Bird Paradise is located within the integrated nature and wildlife destination of the Mandai Wildlife Reserve in northern Singapore, which is also home to the Night Safari, River Wonders and Singapore Zoo. Together with this opening comes a new creative campaign for Bird Paradise entitled 'Take Off To Paradise' created by Mandai Wildlife Group in partnership with its lead creative agency, The Secret Little Agency. The film evokes awe and wonder at the diverse species of birds that are nesting and taking flight in immersive habitats and walk-through aviaries.VIEW THE SPOT VIEW 1 OUTDOOR VIEW 2 OUTDOOR VIEW 3 OUTDOOR Pacific Blue: Not 'someday'. Today.
TV & OUTDOOR
May 22, 2023 12:36 (Edited: May 22, 2023 22:36)
 Australians are tired of waiting for climate action. We're tired of energy companies making distant pledges for '2050'. We're tired of waiting for change to happen 'someday'. But what if we didn't have to wait? What if the future of energy was here today? Welcome to Pacific Blue. Generating 100% Clean Energy. Now.VIEW THE SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Simply Be: Serious About Shape Inclusive fashion brand Simply Be is calling time on clothes which make women feel like their bodies are "wrong" and instead focusing on the real enemy bad fit with its new brand platform "Serious About Shape", developed by creative collective House 337. That message is at the heart of a new film breaking on Monday 1 May, also created by House 337, which shows how Simply Be is the style ally for every woman and every kind of body, no matter her shape or size. VIEW THE SPOT VIEW 1 OUTDOOR VIEW 2 OUTDOOR VIEW 3 OUTDOOR VIEW 4 OUTDOOR VIEW BOOTS OUTDOOR VIEW DENIM OUTDOOR VIEW DRESS OUTDOOR Budget Direct: Bath Bubble Trouble With Mother's Day just around the corner, a new spot for Budget Direct by 303 MullenLowe dramatises the potential peril mums across Australia face around this time of year.VIEW THE SPOT VIEW OUTDOOR Lux: Change The Angle While the growing global popularity of professional and amateur female sports is something to celebrate, much of the media coverage of women athletes in competition still misses the mark, quite literally focusing too often on female anatomy rather than sporting achievements, through invasive angles and excessive close up shots which can potentially devalue the empowerment that sports bring to participants. As a beauty brand that aims to support women against everyday sexism, Unilever's beauty brand LUX wants to raise awareness of the issue and start a conversation with both broadcasters and audiences to encourage them to 'Change The Angle' Working closely with Wunderman Thompson Singapore, LUX teamed up with Volleyball SA (South Africa) and sports broadcaster SABC on a bold new initiative in which they hacked a live tournament by highlighting potentially sexist camera angles VIEW THE SPOT VIEW OUTDOOR VIEW OUTDOOR The Chrysalis Initiative: Inequality You Can't Ignore In the US, Black women are 42% more likely to die from breast cancer than white women even when income and access to care are the same. In a systemically biased healthcare system, Black women are often dismissed and treated with prejudices that keep them from receiving an equitable standard of care. The Chrysalis Initiative is a non-profit that exists to disrupt disparities in breast cancer care. After partnering with marketing agency EVERSANA INTOUCH last year to launch "Erase the Line" the award-winning campaign that included the first-ever app created specifically for women of colour facing bias and racism in breast cancer care VIEW THE SPOT VIEW GLORIA OUTDOOR VIEW ROBERTA OUTDOOR VIEW CHANEL OUTDOOR smol: No Plastic. Fantastic. Households across the UK create over 70 million plastic packs of laundry waste a year, most of which ends up in landfill. To dramatise this shocking truth, Mother London created a film with an equally shocking visual: a vomiting washing machine, which throws up all the laundry plastic which we have consumed as a nation. The twisted metaphor aims to entertain people whilst drawing their attention to this often-ignored problem, and offering them an easy, simple solution to help.VIEW THE TV SPOT VIEW PLASTIC OUTDOOR VIEW BUNNY OUTDOOR VIEW BUBBLE OUTDOOR eToro: Don't Get Clipped Hate getting clipped? Aussies hate it too, especially when it's by commissions.Hate getting clipped? Aussies hate it too, especially when it's by commissions.So, we've created a media stunt and used the media as our message by CLIPPING EVERY SINGLE AD. the campaign promoted the fact that eToro is the only investing platform in Australia to offer 0% commission on stocks.The campaign is featuring the Wallabies, Australia's national rugby team. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW THE FOURTH SPOT VIEW 1 OUTDOOR VIEW 2 OUTDOOR VIEW 3 OUTDOOR Macpac: This Is A Bit Precarious The campaign showcases Macpac's high-quality and dependable gear by dangling a trio of unfazed hikers from the edge of a cliff.Says Maria Glass, acting general manager of marketing, Macpac: "Macpac gear is designed and tested by some of New Zealand's best alpinists in some of the world's toughest environments, so it's great to demonstrate this in such a distinctive and memorable way."VIEW THE SPOT VIEW OUTDOOR Guinness 0.0: Make it a St Patrick’s Day to Remember As anticipation builds for St. Patrick's Day and celebrations kick off across Ireland, Guinness 0.0 has launched its biggest ever responsible drinking campaign, to encourage people to 'Make it a St. Patrick's Day to Remember'. Created with AMV BBDO, the campaign has been developed to communicate a message of moderation, and to encourage consumers to try the non-alcoholic beer, with 50,000 free pints of Guinness 0.0 being made available across the island of Ireland over the course of St. Patrick's weekend. VIEW THE TV SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR Rémy Martin: VSOP Mixtape Vol. 3 Limited Edition To celebrate the 50th Anniversary of hip-hop and the final installment of the brand's three-party trilogy, Remy Martin has teamed up with storied icons and legendary mixtape DJs to unveil the VSOP Mixtape Volume 3 Limited Edition, a rare collectible that is introduced alongside an innovative A.R. technology. Agency: Fred & Farid, New York VIEW THE TV SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR Tetley: Spill the Tea Representing a seismic shift to its branding, iconic global tea brand Tetley has launched a category-breaking new campaign aimed at repositioning tea among a new generation of consumers, developed by 303 MullenLowe.Agency: 303 MullenLowe VIEW THE TV SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR Working With Cancer: Monday Working with Cancer, the cross-industry coalition formed by Publicis Groupe to erase the stigma and insecurity of cancer at work, is launching a global 'wake-up call' urging everyone to play their part in supporting colleagues with cancer. After being diagnosed and treated for cancer last year, Arthur Sadoun CEO of Publicis Groupe launched Working with Cancer at the World Economic Forum in Davos on 17th January. Today the program is an alliance of major international companies united by a pledge to create an open, supportive and recovery-forward culture for cancer sufferers. VIEW THE SPOT VIEW HALF WOMAN 1 OUTDOOR VIEW HALF WOMAN 2 OUTDOOR VIEW MAN OUTDOOR Tourism Fiji: Where Happiness Come Naturally "Fiji. Where happiness comes naturally." Global rebrand and integrated campaign launch for Tourism Fiji. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR Teta&Teta: If You Don't Cry You Don't Get It According to a recent study on social tolerance of breastfeeding in public spaces, one in two women in Spain have had to hide when breastfeeding in public. In addition, 63.5% of women have felt judged when breastfeeding in a public space. Teta&Teta, a non-profit brand, wants to change that. With their latest campaign, Teta&Teta, is aiming to normalise breastfeeding and safeguard breastfeeding women, a right which is protected by the WHO and UNICEF. At a recent launch event, in addition to sharing the results of the study, mothers gave testimonials about their lived experiences of breastfeeding in public. VIEW THE SPOT VIEW OUTDOOR Budget Direct: Blown Away An over-zealous homeowner, armed with a surprisingly powerful leaf blower, turns a quiet Australian suburb into a tornado zone. Prompting longstanding Budget Direct characters Sarge, Jacs and four-legged sidekick Chief, to once again come to the rescue. Agency: 303 MullenLowe, SydneyVIEW THE SPOT VIEW OUTDOOR Hunt And Brew: Always Hunting Hunt and Brew crafts RTD coffee to the highest quality. Working with Jeff Low, some nostalgic footage, and a rather unreliable narrator with an agenda to sell coffee, 'Always Hunting' recognises that actually, weâre all just trying to find the best coffee in our local area. The result is a campaign as unique as the product itself.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW THE FOURTH SPOT VIEW OUTDOOR United Cup: See the Game 'See the Game' is a new campaign for the United Cup - a world-first mixed tennis tournament brought together by Tennis Australia, with ATP and WTA. The campaign encourages fans to see past genders. The campaign saw players removed, allowing us to witness a game of tennis without the bias of men, women or stars.VIEW THE SPOT VIEW OUTDOOR Amnesty International Canada: Write For Rights Every year for the past 10 years now, Cossette and Amnesty International have promoted the Write for Rights letter-writing campaign. This global initiative to defend human rights around the world continues to bear fruit, having helped free dozens of people who were unjustly imprisoned.VIEW THE SPOT VIEW OUTDOOR VOSKER: There, Like You're There An awareness campaign featuring an unusual scene: a beach towel-wearing man sitting on rooftops, tree branches and even the billboard itself, followed by a shot of a VOSKER camera and the line "There, like you're there." The creative expresses the ultimate benefit of an off-grid camera in an intriguing way.VIEW OUTDOOR VIEW THE SPOT Duolingo: Museum Of Wonky English Learning a foreign language is not easy, which is why Duolingo has always celebrated its learners' mistakes as valuable stepping stones to acquiring knowledge. In an effort to create brand awareness, UltraSuperNew Tokyo and the language learning app have launched the 'Museum of Wonky English' (MOWE), the first institution in Japan to shed light on the art of mistranslations. VIEW THE SPOT VIEW 1 OUTDOOR VIEW 2 OUTDOOR VIEW 3 OUTDOOR VIEW 4 OUTDOOR VIEW 5 OUTDOOR VIEW 6 OUTDOOR Cancer Institute NSW: If You Could See UV The normally invisible yet very real threat of UV radiation - and the danger it poses to young Australians is the focus of a powerful new Cancer Institute NSW campaign, created and executed by 303 MullenLowe Sydney.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW OUTDOOR Sova: Sleepexpert SOVA is the number one marketplace for quality beds in Sweden. In multiple short YouTube films they promoted visiting their stores instead of ordering online. The reason being that even a great quality bed might not be the best bed for you. With SOVA, you get the expertise to find the best bed suited to your needs. VIEW THE SPOT VIEW OUTDOOR Rise365: Girls Rise Up Rise365, a community interest company aimed at supporting young people, has partnered with VaynerMedia EMEA to raise awareness of the ongoing adultification and over-sexualisation of young black girls. Following the case of Child Q, an unlawful and inhumane strip-search of a young black child in Hackney, Rise365 briefed agencies to create a campaign highlighting the issues around this in modern-day society. VaynerMedia created an integrated campaign consisting of social media content, a short-film and OOH work supported by Clear Channel, who have donated free advertising space across locations in East London. It features thought-provoking imagery of young black girls carrying protest signs, sharing their aspirations and asking to be seen, loved and cared for. The message 'Child Q is a child' aims to show that young black girls need to receive the protection and nurturing that every child deserves. VIEW THE SPOT VIEW OUTDOOR Cadbury : Secret Santa Postal Services The nations favourite chocolate brand, Cadbury, launches its iconic 'Secret Santa Postal Service' The hotly anticipated festive activation will pop up in digital and static posters across the country for six weeks until Christmas Eve. On a mission to unite the nation around a simple gesture that echoes the true spirit of Christmas, Cadbury will be inspiring people to send a free chocolate bar, in secret, to someone special. At the heart of the integrated campaign, developed in partnership with agency of record, VCCP London and production partners Bernadette and Girl&Bear, lies hundreds of digital 6-sheet, static and flyposters that will be popping up across the UK VIEW THE SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR Paspaley Pearls : Wild Continuing their ongoing creative partnership, PASPALEY and 72andSunny ANZ return with a striking launch for Paspaley's new Wild collection. Featuring enigmatic Australian-American actor Leila George, this launch celebrates the brand's connection to the raw natural landscapes of the Kimberley the birthplace of Paspaley pearls.Helmed by award-winning director and artist Adam Kiers from Playground Films, the additional collaborators on the project include acclaimed Tongan-Australian choreographer Sela Vai, double Grammy nominated Nigerian artist Niniola, mixed by Italian /Ghanian DJ producer GuiltyBeatz, with photography by Australian Jake Terrey.VIEW THE SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR Ikea Australia: The Uncreaking What's scarier than hearing a creeeeeak in the dead of night? Someone realising it's coming from a chair, then chucking it out to get a new one. Creaky furniture is nothing frightening, it just needs a retightening. So on Halloween, the spookiest day of the year, IKEA launched PSAs disguised as horror films.VIEW THE CHAIR SPOT VIEW THE BED SPOT VIEW THE WARDROBE SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR NRMA Insurance: Duel + Runaway 'Duel' - a playful tussle between fire and water, imagines a world where a rural paddock extinguishes flames before they can catch hold to threaten a small, rural home.VIEW THE DUEL SPOT VIEW THE RUNAWAT SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR KfC: It's Freaky Finger Lickin Good To celebrate Halloween, KFC Canada is making a bid for the top spot on one of the biggest food-ordering nights of the year, officially changing its tagline to 'Freaky Finger Lickin' Good' until October 31. Bold, spooky-inspired creative and owned assets show this seasonâs most infamous figures witches, mummies and vampires helping themselves to KFC's crispy, juicy, 100% Canadian, hand breaded Original Recipe chicken.VIEW THE SPOT VIEW 1 OUTDOOR VIEW 2 OUTDOOR VIEW 3 OUTDOOR STAMMA: It's How We Talk STAMMA, the British Stammering Association, marks International Stammering Awareness Day on October 22nd with the launch of a new campaign highlighting the many misconceptions those with a stammer experience. Through a stop motion film and a series of out-of-home executions, It's How We Talk beautifully captures people with a stammer mid-sentence, VIEW THE SPOT VIEW OUTDOOR Drugs For Plants: The Living Room There's a new "drug" on the market that might just be the key to greener thumbs and happier plants. Drugs for Plants is a seaweed-based fertilizer for houseplants of all types. Created by Major, a NYC-based creative agency, the nutrient-rich and water-soluble seaweed powder is easily absorbed by plants, improves soil health and plant resilience, and is safe and non-toxic. Just a little dash in a cup of water every two weeks is all that is needed to keep plants healthy and alive.Major co-founders/creative directors Andrew Fatato and Dave Haller came up with the idea for Drugs for Plants during the Covid-19 lockdown. "The number of plants living, and dying, in our apartments went through the roof during the pandemic," said Fatato. "My apartment was the scene of a horticultural massacre. Dave had a much greener thumb. But both of us had to quickly become minor plant experts to keep our plants alive."VIEW THE LIVING ROOM SPOT VIEW THE DINING ROOM SPOT VIEW THE KITCHEN SPOT VIEW OUTDOOR |
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