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TV & OUTDOOR
Macpac: This Is A Bit Precarious The campaign showcases Macpac's high-quality and dependable gear by dangling a trio of unfazed hikers from the edge of a cliff.Says Maria Glass, acting general manager of marketing, Macpac: "Macpac gear is designed and tested by some of New Zealand's best alpinists in some of the world's toughest environments, so it's great to demonstrate this in such a distinctive and memorable way."VIEW THE SPOT VIEW OUTDOOR Guinness 0.0: Make it a St Patrick’s Day to Remember As anticipation builds for St. Patrick's Day and celebrations kick off across Ireland, Guinness 0.0 has launched its biggest ever responsible drinking campaign, to encourage people to 'Make it a St. Patrick's Day to Remember'. Created with AMV BBDO, the campaign has been developed to communicate a message of moderation, and to encourage consumers to try the non-alcoholic beer, with 50,000 free pints of Guinness 0.0 being made available across the island of Ireland over the course of St. Patrick's weekend. VIEW THE TV SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR Rémy Martin: VSOP Mixtape Vol. 3 Limited Edition To celebrate the 50th Anniversary of hip-hop and the final installment of the brand's three-party trilogy, Remy Martin has teamed up with storied icons and legendary mixtape DJs to unveil the VSOP Mixtape Volume 3 Limited Edition, a rare collectible that is introduced alongside an innovative A.R. technology. Agency: Fred & Farid, New York VIEW THE TV SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR Tetley: Spill the Tea Representing a seismic shift to its branding, iconic global tea brand Tetley has launched a category-breaking new campaign aimed at repositioning tea among a new generation of consumers, developed by 303 MullenLowe.Agency: 303 MullenLowe VIEW THE TV SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR Working With Cancer: Monday Working with Cancer, the cross-industry coalition formed by Publicis Groupe to erase the stigma and insecurity of cancer at work, is launching a global 'wake-up call' urging everyone to play their part in supporting colleagues with cancer. After being diagnosed and treated for cancer last year, Arthur Sadoun CEO of Publicis Groupe launched Working with Cancer at the World Economic Forum in Davos on 17th January. Today the program is an alliance of major international companies united by a pledge to create an open, supportive and recovery-forward culture for cancer sufferers. VIEW THE SPOT VIEW HALF WOMAN 1 OUTDOOR VIEW HALF WOMAN 2 OUTDOOR VIEW MAN OUTDOOR Tourism Fiji: Where Happiness Come Naturally "Fiji. Where happiness comes naturally." Global rebrand and integrated campaign launch for Tourism Fiji. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR Teta&Teta: If You Don't Cry You Don't Get It According to a recent study on social tolerance of breastfeeding in public spaces, one in two women in Spain have had to hide when breastfeeding in public. In addition, 63.5% of women have felt judged when breastfeeding in a public space. Teta&Teta, a non-profit brand, wants to change that. With their latest campaign, Teta&Teta, is aiming to normalise breastfeeding and safeguard breastfeeding women, a right which is protected by the WHO and UNICEF. At a recent launch event, in addition to sharing the results of the study, mothers gave testimonials about their lived experiences of breastfeeding in public. VIEW THE SPOT VIEW OUTDOOR Budget Direct: Blown Away An over-zealous homeowner, armed with a surprisingly powerful leaf blower, turns a quiet Australian suburb into a tornado zone. Prompting longstanding Budget Direct characters Sarge, Jacs and four-legged sidekick Chief, to once again come to the rescue. Agency: 303 MullenLowe, SydneyVIEW THE SPOT VIEW OUTDOOR Hunt And Brew: Always Hunting Hunt and Brew crafts RTD coffee to the highest quality. Working with Jeff Low, some nostalgic footage, and a rather unreliable narrator with an agenda to sell coffee, 'Always Hunting' recognises that actually, weâre all just trying to find the best coffee in our local area. The result is a campaign as unique as the product itself.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW THE FOURTH SPOT VIEW OUTDOOR United Cup: See the Game 'See the Game' is a new campaign for the United Cup - a world-first mixed tennis tournament brought together by Tennis Australia, with ATP and WTA. The campaign encourages fans to see past genders. The campaign saw players removed, allowing us to witness a game of tennis without the bias of men, women or stars.VIEW THE SPOT VIEW OUTDOOR Amnesty International Canada: Write For Rights Every year for the past 10 years now, Cossette and Amnesty International have promoted the Write for Rights letter-writing campaign. This global initiative to defend human rights around the world continues to bear fruit, having helped free dozens of people who were unjustly imprisoned.VIEW THE SPOT VIEW OUTDOOR VOSKER: There, Like You're There An awareness campaign featuring an unusual scene: a beach towel-wearing man sitting on rooftops, tree branches and even the billboard itself, followed by a shot of a VOSKER camera and the line "There, like you're there." The creative expresses the ultimate benefit of an off-grid camera in an intriguing way.VIEW OUTDOOR VIEW THE SPOT Duolingo: Museum Of Wonky English Learning a foreign language is not easy, which is why Duolingo has always celebrated its learners' mistakes as valuable stepping stones to acquiring knowledge. In an effort to create brand awareness, UltraSuperNew Tokyo and the language learning app have launched the 'Museum of Wonky English' (MOWE), the first institution in Japan to shed light on the art of mistranslations. VIEW THE SPOT VIEW 1 OUTDOOR VIEW 2 OUTDOOR VIEW 3 OUTDOOR VIEW 4 OUTDOOR VIEW 5 OUTDOOR VIEW 6 OUTDOOR Cancer Institute NSW: If You Could See UV The normally invisible yet very real threat of UV radiation - and the danger it poses to young Australians is the focus of a powerful new Cancer Institute NSW campaign, created and executed by 303 MullenLowe Sydney.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW OUTDOOR Sova: Sleepexpert SOVA is the number one marketplace for quality beds in Sweden. In multiple short YouTube films they promoted visiting their stores instead of ordering online. The reason being that even a great quality bed might not be the best bed for you. With SOVA, you get the expertise to find the best bed suited to your needs. VIEW THE SPOT VIEW OUTDOOR Rise365: Girls Rise Up Rise365, a community interest company aimed at supporting young people, has partnered with VaynerMedia EMEA to raise awareness of the ongoing adultification and over-sexualisation of young black girls. Following the case of Child Q, an unlawful and inhumane strip-search of a young black child in Hackney, Rise365 briefed agencies to create a campaign highlighting the issues around this in modern-day society. VaynerMedia created an integrated campaign consisting of social media content, a short-film and OOH work supported by Clear Channel, who have donated free advertising space across locations in East London. It features thought-provoking imagery of young black girls carrying protest signs, sharing their aspirations and asking to be seen, loved and cared for. The message 'Child Q is a child' aims to show that young black girls need to receive the protection and nurturing that every child deserves. VIEW THE SPOT VIEW OUTDOOR Cadbury : Secret Santa Postal Services The nations favourite chocolate brand, Cadbury, launches its iconic 'Secret Santa Postal Service' The hotly anticipated festive activation will pop up in digital and static posters across the country for six weeks until Christmas Eve. On a mission to unite the nation around a simple gesture that echoes the true spirit of Christmas, Cadbury will be inspiring people to send a free chocolate bar, in secret, to someone special. At the heart of the integrated campaign, developed in partnership with agency of record, VCCP London and production partners Bernadette and Girl&Bear, lies hundreds of digital 6-sheet, static and flyposters that will be popping up across the UK VIEW THE SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR Paspaley Pearls : Wild Continuing their ongoing creative partnership, PASPALEY and 72andSunny ANZ return with a striking launch for Paspaley's new Wild collection. Featuring enigmatic Australian-American actor Leila George, this launch celebrates the brand's connection to the raw natural landscapes of the Kimberley the birthplace of Paspaley pearls.Helmed by award-winning director and artist Adam Kiers from Playground Films, the additional collaborators on the project include acclaimed Tongan-Australian choreographer Sela Vai, double Grammy nominated Nigerian artist Niniola, mixed by Italian /Ghanian DJ producer GuiltyBeatz, with photography by Australian Jake Terrey.VIEW THE SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR Ikea Australia: The Uncreaking What's scarier than hearing a creeeeeak in the dead of night? Someone realising it's coming from a chair, then chucking it out to get a new one. Creaky furniture is nothing frightening, it just needs a retightening. So on Halloween, the spookiest day of the year, IKEA launched PSAs disguised as horror films.VIEW THE CHAIR SPOT VIEW THE BED SPOT VIEW THE WARDROBE SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR NRMA Insurance: Duel + Runaway 'Duel' - a playful tussle between fire and water, imagines a world where a rural paddock extinguishes flames before they can catch hold to threaten a small, rural home.VIEW THE DUEL SPOT VIEW THE RUNAWAT SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR KfC: It's Freaky Finger Lickin Good To celebrate Halloween, KFC Canada is making a bid for the top spot on one of the biggest food-ordering nights of the year, officially changing its tagline to 'Freaky Finger Lickin' Good' until October 31. Bold, spooky-inspired creative and owned assets show this seasonâs most infamous figures witches, mummies and vampires helping themselves to KFC's crispy, juicy, 100% Canadian, hand breaded Original Recipe chicken.VIEW THE SPOT VIEW 1 OUTDOOR VIEW 2 OUTDOOR VIEW 3 OUTDOOR STAMMA: It's How We Talk STAMMA, the British Stammering Association, marks International Stammering Awareness Day on October 22nd with the launch of a new campaign highlighting the many misconceptions those with a stammer experience. Through a stop motion film and a series of out-of-home executions, It's How We Talk beautifully captures people with a stammer mid-sentence, VIEW THE SPOT VIEW OUTDOOR Drugs For Plants: The Living Room There's a new "drug" on the market that might just be the key to greener thumbs and happier plants. Drugs for Plants is a seaweed-based fertilizer for houseplants of all types. Created by Major, a NYC-based creative agency, the nutrient-rich and water-soluble seaweed powder is easily absorbed by plants, improves soil health and plant resilience, and is safe and non-toxic. Just a little dash in a cup of water every two weeks is all that is needed to keep plants healthy and alive.Major co-founders/creative directors Andrew Fatato and Dave Haller came up with the idea for Drugs for Plants during the Covid-19 lockdown. "The number of plants living, and dying, in our apartments went through the roof during the pandemic," said Fatato. "My apartment was the scene of a horticultural massacre. Dave had a much greener thumb. But both of us had to quickly become minor plant experts to keep our plants alive."VIEW THE LIVING ROOM SPOT VIEW THE DINING ROOM SPOT VIEW THE KITCHEN SPOT VIEW OUTDOOR Asda Breast Cancer Now: The Real Self Checkout This Breast Cancer Awareness Month, Asda, Breast Cancer Now and CoppaFeel! are encouraging shoppers to make checking their boobs, pecs and chests as normal as their weekly shop, in a new marketing and awareness campaign from creative agency Havas London. The Real Self-Checkout part of Asda's long-running charity partnership Tickled Pink, now in its 26th year highlights the fact that regularly checking your chest and being aware of the signs and symptoms of breast cancer, could help save your life. It turns ubiquitous supermarkets self-checkouts into real ones,VIEW THE SPOT VIEW OUTDOOR VIEW OUTDOOR TENA Men: Wear it with Confidence In partnership with the Prostate Cancer Foundation of Australia (PCFA), the campaign features Ian, Ross and Steve, 3 survivors of prostate cancer wearing the new underwear, beautifully photographed and filmed, the men share their stories of dealing with prostate cancer, their experience of facing incontinence, and the relief of having discreet, leak-absorbing underwear they can wear with confidence. The integrated campaign runs through PR, digital, social and in-store. Agency: Dig Agency.VIEW THE SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR ThreeNOW: ThreeNOW ThreeNOW is a New Zealand streaming service wanting to establish itself as THE destination for entertainment - all free, all the things you want, all together in one place. So True created a brand personality to match the content. A new spokesperson so engrossed in the shows that she becomes part of them, and outdoor messaging that addressed pain points in the increasingly complicated streaming landscape.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR The Woolmark Company: Wear Wool, Not Fossil Fuel The Woolmark Company's environmentally focused new global brand campaign 'Wear Wool, Not Fossil Fuel' aims to educate consumers about the hidden impact of synthetic fabrics on the environment and how choosing natural fibres such as wool can be a solution to reducing fashion's impact. Featuring a series of powerful visual messages that highlights the link between synthetic fabric and the crude oil used in its manufacture and the inherent eco-benefits of merino wool, the work is tailored to film and OOH, with initial media scheduled in the US, UK, France and Australia for September. The campaign has been written and produced in creative collaboration between Park Village, 20something and Studio Birthplace (consisting of directors Sil Van Der Woerd & Jorik Dozy), who's award winning portfolio includes their recent Cannes Lions & D&AD winning work Wasteminster: A Downing Street Disaster for Greenpeace UK. VIEW THE TV SPOT VIEW OUTDOOR TikTok: Now You Know The 'Now you know' campaign, entirely filmed and produced locally, is a celebration of the entertaining, enriching and diverse content available on TikTok, aiming to position the social app as a trusted entertainment platform for Australians of all ages. Agency: We Are Social VIEW THE 30 SECOND SPOT VIEW THE 15 SECOND SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR Cheestrings: Lunch Trade The stunt, created for Cheestrings by Toronto agency Broken Heart Love Affair, has so far resulted in over 1,000 serious (and not so serious) offers, and 213M (and counting) earned media impressions. Last Tuesday (Aug 2) a giant billboard selling a single Cheestring went up at Toronto's Yonge-Dundas Square. Yeah, a Cheestring.VIEW THE TV SPOT VIEW OUTDOOR Philo: Channel Comfort Philo, the San Francisco-based streaming platform created to build a better TV experience, has launched ''Channel Comfort,'' its largest brand campaign to date. The national campaign is out now and running through September with placements across cable TV, YouTube, and pre-roll. An OOH/Print campaign launches in September, with OOH blitzes in Memphis and Chicago.Agency: Red Antler VIEW THE FIRST TV SPOT VIEW THE SECOND TV SPOT VIEW THE THIRD TV SPOT VIEW THE FOURTH TV SPOT VIEW THE FIFTH TV SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR Huggies Baby Academy for Pups pop-up: Intro to Baby Sounds Last week, Droga5 partnered with Kimberly-Clark's Huggies brand to launch its 101 Dalmatians partnership with Baby Academy for Pups, a first-of-its-kind, interactive pop-up experience for dogs. Located on Flatiron Plaza (in Madison Sq Park), the Huggies Baby Academy for Pups pop-up is designed to introduce pup to all things baby. It features interactive and sensory experiences that help introduce pup to the sights, sounds and (many) new items that enter their world upon baby's arrival. Actress and mom to twins Jamie Chung was among many influencers and consumers to come and celebrate the furever friendship between babies and their four-legged siblings in the pop-up activation.VIEW THE TV SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR Government Of South Australia: See Me For Me Disability shouldn't define who a person is as it is just one of many facets that make up a complex and unique individual. The Department of Human Services challenged us to shift the narrative about what it truly means to live with disability. So we took a humorous approach using emotional first-hand accounts from people living with disability, but with a twist.With this surprising and memorable misdirection, we remind the public to see everyone for the unique, multi-faceted people they are.VIEW THE SPOT VIEW OUTDOOR Prostate Cancer UK: Ode to Dads.jpg&width=200 "https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2022/Jun/tn_136812_1654824580_4sheet mock-up (border).jpg&width=200") Quirky habits, bad jokes and even worse dancing feature in a new campaign for Prostate Cancer UK, created by BBH as a love letter to dads in the run up to Father's Day on June 19, and a reminder of everything we'd miss about them if they weren't around. In BBH's two-minute hero film, 'Ode to Dads', candid video and photography show real fathers getting up to typical dad behaviour, set to a version of ''She's the One'', originally by World Party and famously covered by Robbie Williams.VIEW THE TV SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR Little Creatures: All Creatures Welcome Australia's oldest craft beer has become its most modern. The beer has been relaunched with a mission to become the most inclusive beer in Australia with a huge presence at Sydney Mardi Gras and a 30-second commercial thatâs a psychedelic declaration of its aim.Agency: 72andSunny ANZ VIEW THE TV SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR Zahra Foundation: Not-A-Lottery Donation Campaign This is a ''lottery'' with a difference. Subverting the traditional home lottery, the Zahra Foundation's Not-a-Lottery highlights the position many people escaping domestic violence find themselves in - alone with no home, no cash, no car. The TVC spot hooks with the promise of prizes, before flipping the script to deliver a powerful message - donate to the Zahra Foundation, and help people escaping domestic violence access life-changing skills and financial independence programs.Agency: Showpony VIEW THE SPOT VIEW OUTDOOR Fantastic Furniture: 'Aussie Made' This campaign, created by Infinity Squared, celebrates Fantastic Furniture's Australian-made story, showing how buying Aussie-made furniture feels as comfortable as their couches. Fantastic Furniture was born in Sydney's west with a belief in giving all Australian's the opportunity to purchase affordable and stylish furniture at a 'Fantastic' price. The campaign is the next extension of the 'When it feels like home, you feel like you' platform, connecting the special role Fantastic Furniture plays in making homes more comfortable with the Australian manufacturing credentials of the brand. The campaign features Fantastic Furniture's Australian made sofas and mattresses and will be rolling out across television, OOH, radio, digital and social channels.VIEW THE TV SPOT VIEW OUTDOOR Mother's Milk: Donate Glass Bottle The first breast milk donation bottle developed by specialists that avoids waste due to contamination.1 ml of breast milk can save a premature baby's life for up to 1 day. Did you know that up to 30% of breast milk donations are discarded due to contamination? This is mainly due to the use of inappropriate packaging. With that in mind, Dr. Andrea Fernandes (Coordinator of the Human Milk Bank Reference Center of the Metropolitan Region of Sao Paulo), Dr. Cinthia Calsinski (International Lactation Consultant), Dr. Moises Chencinski (Pediatrician) and blow glass designer Elvira Schuartz jointly designed and produced a package that combines science and practicality for collecting and donating breast milk. Agency: McCann Health, Sao Paulo VIEW THE SPOT VIEW BOARD OUTDOOR VIEW SUPPORT BOARD OUTDOOR VIEW PHOTO BOARD OUTDOOR Surfrider Foundation Europe: Plastic Blood The startling discovery that plastic waste contaminates our blood and not only the planet is at the heart of a dramatic new European print and digital campaign called Plastic Blood, launched for World Health Day today. Created by leading ad agency Babel for the oceans preservation charity Surfrider Foundation Europe, the campaign is a response to fresh research revealing that tiny plastic particles have been discovered in human blood for the first time. VIEW THE SPOT VIEW OUTDOOR Vestiaire Collective: Long Live Fashion Fashion B Corp, Vestiaire Collective and Droga5 London have launched a new brand campaign to re-introduce their pre-loved fashion marketplace, with a runway show modeled by a collective of fashionable puppets made entirely from pre-loved clothes. The campaign and its collective of stylish sewn stars sets out Vestiaire Collective's new brand philosophy with the positive rallying cry "Long Live Fashion", expressing the brand's love of fashion and desire to make it live forever. The pre-loved campaign created by Droga5 London, features TV and online films set at a hotly-anticipated fashion show featuring the collective, where we meet models Miss Classique, Rich, Lady Green, Drops and Hunter. VIEW THE TV SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR Australian Government: Stop it at the Start The Australian Government launches the fourth phase of its domestic violence prevention campaign, Stop it at the Start, encouraging influencers of young people to help bring up respect. Created by BMF in collaboration with the Department of Social Services', the national campaign highlights the importance of having regular proactive conversations about respect to nurture a culture that prevents disrespect manifesting into violence later on.VIEW THE JACK & AVA TV SPOT VIEW THE AVA TV SPOT VIEW THE JACK TV SPOT VIEW CAR OUTDOOR VIEW BASKETBALL OUTDOOR VIEW COUCH OUTDOOR « First « Previous Next » Last » 2 of 6 |
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