TVConAgra: Not Just The Movies Anymore
To win glory on the world's biggest stage, the world's greatest footballers must be willing to Risk Everything. The latest Nike football campaign, via Wieden Kennedy Portland, features Cristiano Ronaldo, Wayne Rooney and Neymar as they prepare for The World Cup.
VIEW THE SPOT
In a country of a billion, A young cricketer in India never looks at a lack of space as a problem. He looks at it as an opportunity. An opportunity to hit the ground harder, to run faster, to jump higher and stand taller. He looks at the lack of space, and makes more room for his cricketing dreams. He stares down at his 22 yards and makes every yard count. Nike feature 1440 such young cricketers with 2,25,000 crowd sourced moments from thousands of grounds across India. Every frame of the film depicts that one moment, where the cricket crazy youth of India has just one goal, to make every yard count. Agency: JWT India
VIEW THE SPOT
Deutsch LA gather Ronald McDonald's from all over the US try out Taco Bell's breakfast menu.
VIEW THE SPOT ONG: The Bitter Taste of Inspirit Cocoa
The campaign is called "What is sweet here is bitter for these children." and was developed by the NGO Inspirit. The purpose of the campaign is to collect funds for the construction of 5 schools for children victim of child labor on the cocoa fields of the Ivory Coast. The Portuguese advertising agency BAR created a false hot chocolate brand and asked consumers of the Oeiras Parque shopping, on the outskirts of Lisbon, to try it.
VIEW THE SPOT
There is no existing course that could adequately demonstrate the WRX's instantaneous reaction time, high-speed cornering and remarkable handling so we created our own,' says Rob Sturch, associate creative director, DDB Canada.
VIEW THE SPOT
This is Mentos' first TV work in the U.S. from McKinney, Durham for their candy-shelled gum. Set at a real medieval castle, the spot celebrates the gums long-lasting freshness through a new kind of hero.
VIEW THE SPOT
Every 30 minutes in Britain a child loses a parent. This Liz Murphy directed and Green Cave People created spot for bereavement charity Grief Encounter shows the huge effect the loss of a loved one can have on a young boy.
VIEW THE SPOT
Not only does the new Ladbrokes Card allow you to collect your dosh in a dash, but you also get the best of 3 totes, or starting price. Very nice.Agency : The Really Quite Good Ideas Company, Brisbane
VIEW THE SPOT
Wieden Kennedy London tells the tale of a young biscuit boy named Barry goes for a dip in a lake of Cravendale milk. Despite being warned by his Mum not to swim for too long, he loses himself in the milky bliss of the lake. On emerging he is horrified as his soggy biscuit head falls apart. After wandering blindly home, Barryâs parents bake him a new head and give him a glass of milk; much safer for an errant young biscuit.
VIEW THE SPOT Metro Trains: April Fools Ways To Die
Metro Trains has released an April Fool's Day web film via McCann, Melbourne. Do not set your dad on fire is the message.
VIEW THE SPOT
Canadian Club has announced the launch of their new campaign, continuing to position themselves as a refreshing alternative to beer, "like a snowball in the face from a sexy person". Agency: The Works
VIEW THE SPOT
PARKnSHOP brings to life its value through its legendary icon Mrs. Wong with a new TV commercial via DDB Hong Kong reinforcing PARKnSHOP's 100% dedication. The idea of Mrs. Wong's Academy highlights the iconic character of Mrs. Wong - her high standards, stringent processes and values, which also symbolize the values of PARKnSHOP. PARKnSHOP staff are educated and trained at the academy so to continue Mrs. Wong's legacy - that is to provide the best quality at the best value to PARKnSHOP customers. In this TVC, our lecturer teaches the class that the best way to see the real deal in people is by looking into their eyes. The theory is put to test. A handsome charmer walks in front of a group of busy female customers, and yet the women donât even bat an eyelid. However, when an the icon of "price watch" is presented over the eyes; the women get excited in delight, communicating what great value "price watch" brings.
VIEW THE SPOT WeChat: Crazy about WeChat
Models beware. Fashion-minded Gilt customers are on the hunt for your designer duds, and they'll leave you standing in your skivvies. The new campaign from Berlin Cameron United depicts a playful game of chase in which Gilt members chase down models throughout a city for their high-end fashion looks.
VIEW THE SPOT
Innovation can be a scary thing for golfers. They tend to find something that works and stick with it. But rejecting better equipment simply because itâs new is dumb. We'd still be hitting wooden balls with crooked sticks on theshores of Scotland. So instead of trying to explain the superiority Wieden Kennedy Portland took this approach.
VIEW THE FIRST SPOT VIEW THE SECOND SPOT
The magic that happens at family dinners all over Ireland is captured by Birds Eye in this new Television commercial from Havas Dublin for Birds Eye Fish Fingers and Peas 'Family Banter'. A fully integrated campaign brings great food and family conversation to life via the Birds Eye brand on TV and through digital platforms where viewers can search for Birds Eye meal ideas.
VIEW THE SPOT HDFC Debt Fund for Cancer Cure: Dear dad
Cancer treatment in India is beyond the financial reach of most common people. While HDFC Mutual Funds doesn't know much about cancer they do know money. The solution seemed obvious, leverage HDFC Mutual Fund's investment expertise to raise money for this cause. Thus was born the HDFC Debt Fund for Cancer Cure Fund, a capital protected, closed ended debt fund that let's investors pledge either half, or all, of their returns towards funding the treatment of underprivileged cancer patients through the Indian Cancer Society.
But the question remained, how do you get savvy investors emotionally invested in the issue so that their money follows? Publicis India found the answer in a tragic truth. Far too many people in India commit suicide by cancer. It's not that they wish to, but when you have little money you have just two choices. Do you bet your family's savings on your treatment, which may or may not work? Or, do you leave it for what it was intended, securing the future of your family? Nobody should have to face this cruel choice. This film ran in theatres that are in rich neighbourhoods of major cities. VIEW THE SPOT
Customers will go to Homepro mainly for 2 reasons - Building a new house or Fixing it. So in order to increase traffic to the store, BBDO/Proximity Thailand created the idea "Take care home daily" to trigger consumers to take care of their house everyday with the wide varieties of products that Homepro offers. The story portrays a slice of Thai family life and how the idea "Take care of their home daily" can effect their life.
VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT
Production company Eeksaurus and JWT Kolkata teams up to celebrate India's freedom from polio in this new ad campaign for Rotary International.
VIEW THE SPOT Scottish Government - Second-hand smoke: Bedtime
If you smoke indoors you create second-hand smoke. For hours afterwards the invisible toxins move from room to room. And because children breathe faster than adults, they breathe more of those toxins. Even if you smoke with a window open, in another part of the house, it's not enough to protect your children from the damage. So, we're not telling people to stop smoking but if they are going to smoke to take it right outside.
VIEW THE SPOT
Phone companies devote a lot of marketing to tell their customers what the next big thing is. But HTC doesnât make its phones for everyone, just those who demand more. Agency: Deutsch LA.
VIEW THE BLAH BLAH SPOT VIEW THE WAIT SPOT
Grey London has unveiled its first work since being appointed to the Vodafone UK roster. The campaign highlights the dependability of Vodafone's network and centres around its support of the emergency services in the UK.
VIEW THE SPOT The Big Egg Hunt: Chook
Republik launches NZ's inaugural Big Egg Hunt with a humorous demonstration of how the big eggs arrived.
VIEW THE SPOT Johnson & Johnson: The Grandparents Frame
Johnson & Johnson gave away the Grandparents Frame, a digital picture frame that is connected to the Grandparents Frame app. The app enables parents to instantly send pictures of special moments of the grandchildren to the grandparentsâ home. It allows the grandparents to witness these moments of their loved ones and connects three generations. .Agency Impact BBDO Dubai
VIEW THE SPOT
A new TV spot from iris Worldwide to support the launch of The Weather Channel's new Radius app, developed in collaboration with 'earth artist' Andres Amador.
VIEW THE SPOT
A print campaign from Artplan Sao Paulo to remind people the importance of reading. The ads give alternative ends to classical stories in order to show how much one can loose by interrupting his story.
VIEW THE CINDERELLA AD VIEW THE GEPETO AD VIEW THE EXCALIBUR AD Berkshire Hathaway HomeService: Good to Know
courtesy of Arrow and Karsh Hagan: "New thinking. New materials. New standards. New everything. But what happens once it all becomes obsolete? At Arrow, we believe it's time to turn another page. Even long after the technology's story is closed."
VIEW THE SPOT
Johnson and Johnson's OTC worming brand, Combantrin, takes a light approach to an itchy situation. The spot, created by JWT Sydney and directed by Jesse James McElroy, aims to keep Australia's favourite Threadworm treatment top of mind for mums in the upcoming back to school period.
VIEW THE SPOT
TBWAMoscow, The Russian Chess Federation, with the support of Anatoly Karpov and the Federal Penitentiary Service of Ryazan have come out in support of prisoners already on the road to rehabilitation and hosted a chess tournament between several prisons. The finalists have been given a chance for early release.
VIEW THE WINDOW SPOT VIEW THE BREAD SPOT
Professor Stephen Hawking is featured in the latest TV ad by Save the Children giving his voice to the children of Syria. The ad, via Adam&EveDDB London tackles the worst humanitarian crisis of our generation. The film launched just ahead of the third anniversary of the start of the conflict.
VIEW THE SPOT SKY Next: Putting Athletes in the Picture
SKY NEXT is working with talented young Kiwi athletes assisting them financially and holistically to give them the chance to be the best they can. A selection of these real athletes from the programme were filmed via DDB New Zealand with their identities protected, as they train towards potential success. You don't know these athletes yet, but they are determined to have their chance at being next with SKY NEXT behind them all the way.
VIEW THE SPOT
It is possible that by 2030 water shortage affects almost half of the world population. Given this reality, Colgate, in addition to the efforts of the United Nations, leads a global water saving message. By Y&R Lima.
VIEW THE SPOT
The "Let's Save Retirement" campaign aims to encourage Australians to actively engage in preserving their retirement before it's too late. Agency: Clemenger BBDO, Melbourne.
VIEW THE SPOT Bavaria Beer: Pretty Relaxed
Rumor has it Elvis is still enjoying a pretty relaxed life, together with many other supposedly deceased celebs. Agency: Selmore Amsterdam
VIEW THE SPOT
In the latest installment of the Gecko Journey Campaign from The Martin Agency we find the Gecko sailing around Baltimore. In a tiny motorized boat.
VIEW THE BOAT SPOT VIEW THE BAD NEWS SPOT
Tom King directs the latest SellSell campaign for Racing Post's 'Stop Headless Betting'When SellSell approached G&E to make something unique and fun with the underlying message to 'Bet with your Head'.
VIEW THE SPOT
Manulife Hong Kong has launched the latest chapter in its multi-channel, consumer-oriented advertising campaign today, focusing on the need for retirement planning as many Hongkongers have responsibilities towards their spouse even in retirement. The latest campaign via DDB Group Hong Kong is an extension of the Company's "Retirement Solutions" campaign launched last year, which highlights the cost associated with retirement and the need to plan early for a comfortable retirement.
VIEW THE SPOUSE SPOT VIEW THE HEALTH SPOT VIEW THE MORTGAGE SPOT « First « Previous Next » Last » 399 of 640 |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feedVisit Campaign Brief for Australian creativeadvertising news |