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Prime Video: Fallout

 EXPERIENTAL   AUSTRALIA    June 19, 2024 06:49 canine companion, aka CX404, is an essential character to the Fallout story - meaning dog owners had the potential to become the show's biggest advocates. In partnership with Prime Video we created packs for social media influencer's furry companions that would get tails and tongues wagging.


Xtrim: The Ultimate Coach

 EXPERIENTAL   Ecuador    May 08, 2024 10:38 20 years, Club Sport Emelec found itself in the relegation zone of the Ecuadorian football championship. Simultaneously, Emelec's EA Sports team thrived, securing victory in the E-Liga Pro and earning a spot in the E-Libertadores. Xtrim, a proud sponsor of Emelec and an internet service provider connecting Ecuadorians to opportunities, wanted to show how effective Emelec's EA Sports team could be on the real football field. To do this, they brought in Sebastian Esparza, a top player from E-Ligapro, to join Emelec's coaching staff.


Spider-Man: Influencers: Across the Spider-Verse

 EXPERIENTAL   MEXICO    April 10, 2024 11:11 this universe, we have no superheroes but we have influencers who will do anything for likes and views, even travel to unimaginable places. So, for the release of Spider-Man: Across The Spider-Verse, we took the most popular Spidey-Influencers in Mexico to the most unknown place of all: the multiverse.


Maybelline New York: Under The Avatar

 EXPERIENTAL   USA    April 06, 2024 14:37 (Edited: April 07, 2024 01:37) in 2 female gamers face abuse online. Yet, 71% of male gamers who witness abuse ignore it. It’s called the bystander effect.


Bornholms Kildevand:Unboxed Resumes

 EXPERIENTAL   DENMARK    April 04, 2024 07:03 Denmark a novel approach to restocking


Hear Life

 EXPERIENTAL   TAIWAN    March 19, 2024 04:53 Taiwan uses AI to make the rescue of every life without hindrance.
Air pollution. Noise pollution. And hot weather. In Taiwan, it’s little wonder every driver keeps their windows shut. At the same time, as the trend of vehicle industry, quieter cabin, better stereo system will be adopted in every car, a serious problem arises…


Johnnie Walker: The Debutante Ball

 EXPERIENTAL   AUSTRALIA    March 14, 2024 09:20 Walker is continuing to take bold steps towards progressing equality with its latest campaign in partnership with Sydney Gay and Lesbian Mardi Gras, Leo Burnett Australia and Herd MSL. With a mission to celebrate inclusivity and empower individuals to embrace their first Mardi Gras experience, Johnnie Walker proudly hosted the Debutante Ball for first-timers. Recognising the diverse and nuanced reasons why some have yet to attend Mardi Gras, the campaign sought to provide a supportive and welcoming environment that celebrated the individuality and diversity of the LGBTQIA+ community.


The Danish School Of Advertising : Creativity Safeguard

 EXPERIENTAL   DENMARK    March 13, 2024 10:59 remind creative directors in the danish advertising industry, who delivers the young talent to the industry, we created the biggest first world problem solver we could think off. Having an ad school is not only about getting young ones to apply and teach them it's also about making sure they can get a job when they’re finished.


Expedia: Destination Canada

 EXPERIENTAL   CANADA    December 15, 2023 07:11 people are considering where to visit for their next trip, they don't think of Canada. Which is a shame because Canada has some of the world's greatest national parks, restaurants, nightlife, sports teams, wellness retreats, and ski resorts.


Tiger Beer: Summer Puffer

 EXPERIENTAL   SINGAPORE    November 09, 2023 03:52 world's first puffer jacket for the tropics, with a beer-powered cooling system.
Agency: BBH Singapore, LePub APAC


Halloween at Liseberg: The Peak Fear Experiment

 EXPERIENTAL   SWEDEN    November 06, 2023 12:21 fear be good for you? The Peak Fear Experiment was an event and collaboration between Liseberg Amusement Park and the Recreational Fear Lab at Aarhus University, which took place on October 11, 2023. The purpose was to explore the limits of recreational horror and find the sweet spot between fear and fun. Out of 1,640 applications from 22 countries, two participants were chosen.
Agency: Welcom


Spotify: Songs Without Noise

 EXPERIENTAL   COLOMBIA    November 02, 2023 15:25 having to listen to an annoying noise in the middle of your meetings, in the morning, at night and that this buzzing has no solution.There is and it is called tinnitus, a disease that causes this buzz in 3% of the world population. Constant exposure to high volume sound can generate it.


The Ottawa Hospital: The Opportunity Calls Hotline

 EXPERIENTAL   CANADA    October 05, 2023 02:09 nurses who want to quit love nursing- just not their jobs.
So the Ottawa hospital created The Opportunity Calls hotline for nurses to talk through their options and find a way to make nursing work for them again. The campaign launched with an open letter to nurses posted outside hospitals in Ontario.
Agency: Berners Bowie Lee


Ensure: The Sock Tech

 EXPERIENTAL   THAILAND    September 12, 2023 09:44 a world captivated by the allure of high-tech innovations, we invite you to take a journey into the realm of the low-tech marvel. This is a story of how the simplest of solutions can yield the most profound results. In Thailand, we faced a challenge - the misconception surrounding the importance of muscle among the elderly population.
Agency: Brilliant & Million


WellingtonNZ: Escape To Wellington

 EXPERIENTAL   NEW ZEALAND    August 14, 2023 14:05 dreamt of being able to hit the escape button and be transported to a new life? Well, WellingtonNZ is almost making this a reality with a campaign designed to entice Americans to consider a move to New Zealand. The international campaign, 'Escape To Wellington' has resulted in almost 1000 people submitting registrations of interest following the installation of a giant Escape computer key in the heart of New York City.


NESTLÉ: Taste The A.I

 EXPERIENTAL   COLOMBIA    May 19, 2023 11:06 La Lechera, decided to celebrate its 100th anniversary in Colombia creating never before seen recipes with never before mixed ingredients. 10 recipes that represented each of the last ten decades and among than ingredients, we included a historical fact, an iconic flavor, an artistic trend and condensed milk. Agency: Publicis Colombia


A.L.M.A. / Racing Club: The Name Confusion

 EXPERIENTAL   USA    May 16, 2023 11:29 people is one of the main symptoms of Alzheimer's disease. That's why, during the Argentine Professional Soccer League's 11th game day, the Fight Against Alzheimer's Association (A.L.M.A.) and Racing Club joined in a collaborative effort in which each of the Club's 11 players went onto the field with another teammate's last name printed on the back of their jersey. But the confusion started ahead of the game on the Club's social media, and people kept talking about it well after the game. Agency: Republica Havas, Miami


KFC: ReStore

 EXPERIENTAL   CHINA    May 09, 2023 07:58 is the new going out, the metaverse the new shopping mall. As consumers spend more time and money in virtual spaces, how can bricks and mortar compete? Welcome to the KFC Re:Store, unlocking a fully shopable experience at the intersection of craft, innovation and commerce. A reimagining of KFC's retail footprint for one of the world’s largest economies.


UBBO: KidZania Pay Gap

 EXPERIENTAL   PORTUGAL    March 14, 2023 08:57 Portugal, women earn on average 13,3% less than men. To show this reality and raise awareness to the problem, we took it to a place where it never happened: KidZania, a famous fun interactive city where children role play adult life, working jobs and earning exactly the same for their hard work. This campaign was created by UBBO, the shopping center that currently hosts the only KidZania in Portugal.


Penguin Random House: Name Changer

 EXPERIENTAL   PORTUGAL    March 09, 2023 10:14 ever heard of William Arden, Jane Leigh or Oscar Elgee, but they are, in fact, some of the world's most famous authors. They are also part of a Penguin Random House limited edition that BAR Ogilvy created to celebrate International Women's Day on March 8th.


Wellington City Mission: The Silent Night

 EXPERIENTAL   NEW ZEALAND    March 02, 2023 11:18 Wellington City Mission strives to ensure that those doing it tough can still enjoy Christmas through various dignity-enhancing initiatives. The aftermath of Covid and a cost-of-living crisis meant they were anticipating a four-fold increase in demand for its services, so a unique approach to fundraising was needed to meet this.
Agency: Special


Stockbit: Stocks Street Vendor

 EXPERIENTAL   INDONESIA    February 11, 2023 10:16 (Edited: February 17, 2023 04:19) shop that educates people about stocks through everyday products. Indonesia is a country with a high level of consumption, but not even 1% of the population understand that they can be the stocks owner of their everyday products. With Stocks Street Vendor, we turn the intangible form of stocks into actual everyday products. This way, they can get educated and invest in products that are familiar to them.
Agency: FTW, Jakarta



 EXPERIENTAL   INDONESIA    February 11, 2023 10:15 (Edited: February 17, 2023 04:19) believe you should feel safe and comfortable in expressing yourself and connect with what you love, and creating your own support system. Conducting a publicity stunt by creating a buzz about the leak of private conversation from a well-known celebrity; Iqbaal Ramadan.
Agency: Narrada Communications


Audi: Scrap Girl Cars

 EXPERIENTAL   NEW ZEALAND    January 19, 2023 11:20 (Edited: February 17, 2023 04:19) are girls playing with pink fantasy toy cars they’ll never actually drive? Audi wanted to challenge the 'girl' car stereotype, so they parked a custom pink $270,000 Audi RS e-tron GT at a busy mall and invited Kiwis to scribble their support for scrapping girl cars all over it. Over 11,000 people visited the activation, transforming the car from a stereotype to a statement. Agency: FCB New Zealand


Campbell Company of Canada : Megaverse

 EXPERIENTAL   CANADA    October 29, 2022 08:42 (Edited: February 17, 2023 04:19) turns megabytes into Mega Bites in the metaverse. Building on its quirky 'Mega Bites not Megabytes' campaign, Goldfish is inviting consumers to mine for Goldfish megabytes in the metaverse and get a coupon for a free bag of new Goldfish Mega Bites to try in real life.
Agency: Zulu Alpha Kilo


Netflix: Barbershop

 EXPERIENTAL   AUSTRALIA    September 07, 2022 07:41 (Edited: February 17, 2023 04:19) Gray Man sees 'good guy' Sierra Six (Ryan Gosling) face off with 'bad guy' Lloyd Hansen (Chris Evans) in a non-stop battle of strength, intelligence, wit, and most importantly, killer facial hair. So, to promote Netflix's latest spy thriller we pitted good and bad against one another by opening Good Guy Goatees and Bad Bro Mo Barber Shops. Two film-themed barber stores, placed side-by-side, each only offering one look each. The rugged stubble of Sierra Six (Ryan Gosling) or the trash stache of Lloyd Hannsen (Chris Evans).
Agency: Special


Localiza: Car Match

 EXPERIENTAL   BRAZIL    August 04, 2022 11:00 (Edited: February 17, 2023 04:19) you ever thought your soulmate could be a car? We did. Localiza Rent a Car took over a dating app with sexy and humorous car profiles, so people could spend their Valentine's with someone - be it a person or a vehicle.
Agency: Maloca73


Farmacias 911: Ancestral Translation

 EXPERIENTAL   Ecuador    June 21, 2022 08:03 (Edited: February 17, 2023 04:19) has more than 2 million Quichua speakers that die from common diseases every year. They rely on ancestral medicine because is the only medicine they understand due to a law that prohibits modern healthcare-related products from being in a language other than Spanish. That's why Farmacias 911 introduces: Ancestral Translation. An instant image-based translation for Quichua speakers in the packaging of our generic drugs. We paired the plants they use with the medicines that have the same but improved effect and printed them in our packaging for them to understand without breaking the law.
Agency: Paradais DDB


Center for Valorization of Vitality: CVV_PLAYERS

 EXPERIENTAL   BRAZIL    June 21, 2022 08:00 (Edited: February 17, 2023 04:19) 2022, World Health Organization (WHO) officially considered the vice in games as a mental illness. In South America, the situation is startling already. Children, young ones, and even adults stay uninterrupted hours in front of the computer or, in extreme situations, for days. This causes a deficit in their personal and professional lives like emotional damage, demotivation at work, and social phobias.
Agency: Faculdade Satc


Stranger Things: The Upside Down Under

 EXPERIENTAL   AUSTRALIA    June 16, 2022 09:51 (Edited: February 17, 2023 04:19) celebrate the release of Stranger Things Season 4 on Netflix in Australia, we got fans and locals excited by tearing open a massive 25m x 21m rift to the Upside Down on the sands of world-renowned Bondi Beach. To add to the drama of the event, we brought in containment officers in yellow hazmat suits to conduct experiments on the rift, which creepy sounds from the show while they poked, prodded, and tested it. With help from actual Bondi Rescue lifeguards, the large crowd of beach-goers were able to sneak up to the rift for a cheeky look & photo opportunity. Agency: Akcelo


Metlife: Switch Off

 EXPERIENTAL   UNITED ARAB EMIRATES    June 14, 2022 07:52 (Edited: February 17, 2023 04:19) the mental health awareness month, MetLife & and us launched a new wellness website focused on helping people ''switch off.'' The partnership tackles a growing issue, internet addiction and its harmful effects through a simple website.
''Switch Off'' provides users with an array of beautifully designed meditation-style videos and wellness content to boost psychological awareness and mental wellbeing. However, the content is only revealed after users have disabled their WiFi and data, completely shutting themselves off from emails, pop-ups, notifications, and distractions.


Alzheimer Portugal: The Unknown Pictures

 EXPERIENTAL   PORTUGAL    June 03, 2022 11:08 (Edited: February 17, 2023 04:19) number of people with dementia in Portugal will double by 2050, and experts say Alzheimer's will be the epidemic of the 21st century. But most people are not expecting this to happen to them. To raise awareness about Alzheimer's, we provoked the same confusion that this disease usually causes, by altering people's personal photographs.
Agency: BAR Ogilvy


Furphy: What The Truck

 EXPERIENTAL   AUSTRALIA    May 18, 2022 12:40 (Edited: February 17, 2023 04:19), an Aussie beer brand that also means an unbelievable tall-tale, wanted to launch their new Crisp Lager. But to stand out in a saturated market, they themselves needed to do something truly unbelievable. Furphy created a real-life tall-tale of their own by installing a 7.8 tonne beer-truck wedged between two skyscrapers in Sydney's CBD.


Pér Scremini Foundation: Match Against Cancer

 EXPERIENTAL   URUGUAY    May 05, 2022 09:37 (Edited: February 17, 2023 04:19) February 15th, International Day Against Childhood Cancer, the Perez Scremini Foundation invited 176 FIFA 22 players, from professional esports teams, who were competing on the Copa Elite, to shave their avatars head, go out on the field and play a Match against Cancer. The games were streamed on Twitch. The message reached several macro influencers and public figures from the sport and esport world, who shared the content and drew attention to specialized and mass media from the entire region. All of this, without any kind of paid media.
Agency: From


State Street Global Advisors: Liquidity Maze

 EXPERIENTAL   USA    April 14, 2022 09:14 (Edited: February 17, 2023 04:19) key frames_0000_1.jpg&width=200Whatever you get into, make sure you can get out. That's the challenge State Street Global Advisors is putting to financial advisors, who are in constant search for liquidity in a volatile, competitive market. It's also the idea behind the Liquidity Maze, an immersive, panoramically engaging VR experience the company and its highly liquid DIA fund are launching at Exchange: An ETF Experience, the industry's first big conference in two years, on April 11-14 in Miami.
Agency: McCann, New York


Furphy: The Un-Buddy-believable Boot

 EXPERIENTAL   AUSTRALIA    April 08, 2022 09:57 (Edited: February 17, 2023 04:19), an Aussie beer brand that also means a downright unbelievable story, wanted to celebrate one of the most unbelievable moments in Australian Football League's history - Lance 'Buddy' Franklin, Sydney Swans star forward, kicking his 1000th goal. To mark his massive feat, Furphy commissioned the Un-Buddy-believable Glass Boot, a commemorative glass forged from the very shoe he wore for the big kick. This limited-edition glass boot was made available to the luckiest (and thirstiest) fans, complete with it's own bespoke shoe-box and complimentary bottle of Furphy to top up the glass.
Agency: Thinkerbell


Hi-Precision Diagnostic Center: The Blotto

 EXPERIENTAL   PHILIPPINES    March 29, 2022 09:32 (Edited: February 17, 2023 04:19) Blotto--the world's first blood-test lotto.
Agency: GIGIL


Netflix: Red Notice Shop

 EXPERIENTAL   INDIA    March 01, 2022 10:35 (Edited: February 17, 2023 04:19) promote Red Notice, Netflix's blockbuster heist film, we built a shop, where everything was free, if you could steal it. Inside the shop, we displayed cool collectibles like tech delights, movie merchandise, and three precious Faberge eggs with exclusive rewards. To get to them, fans had to defeat slick security measures usually featured in heist films like lasers, sensors, CCTV cameras, alarms and a team of burly security guards. The result? Across 36 hours, over 100K participants channeled their inner thieves, and stole items worth INR 5.5 million, making it Netflix's most participated on-ground event globally.
Agency: DDB Mudra Group



 EXPERIENTAL   CHINA    February 18, 2022 09:48 (Edited: February 17, 2023 04:19) have created this ad for BMW


Aurora: A Touch Of The Divine

 EXPERIENTAL   UK    February 08, 2022 20:38 (Edited: February 17, 2023 04:19) pandemic resulted in a lack of touring for music artists, but the music industry found a solution, experiencing a rise in conceptual live videos. Streamed and presented as an experience, these live videos can recreate the feelings that fans might experience while viewing a music video or live gig, without ever having to leave the house. Although touring is now starting to return, these live experiences are continuing to gain popularity. Bullion Productions worked with artist Aurora and a creative team at Mercury to produce and present an impressive six track performance that was recorded live, to mark the release of Aurora's new album 'The Gods We Can Touch'.

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