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Campbell Company of Canada : Megaverse

 EXPERIENTAL   CANADA    October 29, 2022 09:42 turns megabytes into Mega Bites in the metaverse. Building on its quirky 'Mega Bites not Megabytes' campaign, Goldfish is inviting consumers to mine for Goldfish megabytes in the metaverse and get a coupon for a free bag of new Goldfish Mega Bites to try in real life.
Agency: Zulu Alpha Kilo


Netflix: Barbershop

 EXPERIENTAL   AUSTRALIA    September 07, 2022 08:41 Gray Man sees 'good guy' Sierra Six (Ryan Gosling) face off with 'bad guy' Lloyd Hansen (Chris Evans) in a non-stop battle of strength, intelligence, wit, and most importantly, killer facial hair. So, to promote Netflix's latest spy thriller we pitted good and bad against one another by opening Good Guy Goatees and Bad Bro Mo Barber Shops. Two film-themed barber stores, placed side-by-side, each only offering one look each. The rugged stubble of Sierra Six (Ryan Gosling) or the trash stache of Lloyd Hannsen (Chris Evans).
Agency: Special


Localiza: Car Match

 EXPERIENTAL   BRAZIL    August 04, 2022 12:00 you ever thought your soulmate could be a car? We did. Localiza Rent a Car took over a dating app with sexy and humorous car profiles, so people could spend their Valentine's with someone - be it a person or a vehicle.
Agency: Maloca73


Farmacias 911: Ancestral Translation

 EXPERIENTAL   Ecuador    June 21, 2022 09:03 has more than 2 million Quichua speakers that die from common diseases every year. They rely on ancestral medicine because is the only medicine they understand due to a law that prohibits modern healthcare-related products from being in a language other than Spanish. That's why Farmacias 911 introduces: Ancestral Translation. An instant image-based translation for Quichua speakers in the packaging of our generic drugs. We paired the plants they use with the medicines that have the same but improved effect and printed them in our packaging for them to understand without breaking the law.
Agency: Paradais DDB


Center for Valorization of Vitality: CVV_PLAYERS

 EXPERIENTAL   BRAZIL    June 21, 2022 09:00 2022, World Health Organization (WHO) officially considered the vice in games as a mental illness. In South America, the situation is startling already. Children, young ones, and even adults stay uninterrupted hours in front of the computer or, in extreme situations, for days. This causes a deficit in their personal and professional lives like emotional damage, demotivation at work, and social phobias.
Agency: Faculdade Satc


Stranger Things: The Upside Down Under

 EXPERIENTAL   AUSTRALIA    June 16, 2022 10:51 celebrate the release of Stranger Things Season 4 on Netflix in Australia, we got fans and locals excited by tearing open a massive 25m x 21m rift to the Upside Down on the sands of world-renowned Bondi Beach. To add to the drama of the event, we brought in containment officers in yellow hazmat suits to conduct experiments on the rift, which creepy sounds from the show while they poked, prodded, and tested it. With help from actual Bondi Rescue lifeguards, the large crowd of beach-goers were able to sneak up to the rift for a cheeky look & photo opportunity. Agency: Akcelo


Metlife: Switch Off

 EXPERIENTAL   UNITED ARAB EMIRATES    June 14, 2022 08:52 (Edited: June 14, 2022 18:52) the mental health awareness month, MetLife & and us launched a new wellness website focused on helping people ''switch off.'' The partnership tackles a growing issue, internet addiction and its harmful effects through a simple website.
''Switch Off'' provides users with an array of beautifully designed meditation-style videos and wellness content to boost psychological awareness and mental wellbeing. However, the content is only revealed after users have disabled their WiFi and data, completely shutting themselves off from emails, pop-ups, notifications, and distractions.


Alzheimer Portugal: The Unknown Pictures

 EXPERIENTAL   PORTUGAL    June 03, 2022 12:08 number of people with dementia in Portugal will double by 2050, and experts say Alzheimer's will be the epidemic of the 21st century. But most people are not expecting this to happen to them. To raise awareness about Alzheimer's, we provoked the same confusion that this disease usually causes, by altering people's personal photographs.
Agency: BAR Ogilvy


Furphy: What The Truck

 EXPERIENTAL   AUSTRALIA    May 18, 2022 13:40, an Aussie beer brand that also means an unbelievable tall-tale, wanted to launch their new Crisp Lager. But to stand out in a saturated market, they themselves needed to do something truly unbelievable. Furphy created a real-life tall-tale of their own by installing a 7.8 tonne beer-truck wedged between two skyscrapers in Sydney's CBD.


Pér Scremini Foundation: Match Against Cancer

 EXPERIENTAL   URUGUAY    May 05, 2022 10:37 February 15th, International Day Against Childhood Cancer, the Perez Scremini Foundation invited 176 FIFA 22 players, from professional esports teams, who were competing on the Copa Elite, to shave their avatars head, go out on the field and play a Match against Cancer. The games were streamed on Twitch. The message reached several macro influencers and public figures from the sport and esport world, who shared the content and drew attention to specialized and mass media from the entire region. All of this, without any kind of paid media.
Agency: From


State Street Global Advisors: Liquidity Maze

 EXPERIENTAL   USA    April 14, 2022 10:14 (Edited: April 14, 2022 20:14) key frames_0000_1.jpg&width=200Whatever you get into, make sure you can get out. That's the challenge State Street Global Advisors is putting to financial advisors, who are in constant search for liquidity in a volatile, competitive market. It's also the idea behind the Liquidity Maze, an immersive, panoramically engaging VR experience the company and its highly liquid DIA fund are launching at Exchange: An ETF Experience, the industry's first big conference in two years, on April 11-14 in Miami.
Agency: McCann, New York


Furphy: The Un-Buddy-believable Boot

 EXPERIENTAL   AUSTRALIA    April 08, 2022 10:57, an Aussie beer brand that also means a downright unbelievable story, wanted to celebrate one of the most unbelievable moments in Australian Football League's history - Lance 'Buddy' Franklin, Sydney Swans star forward, kicking his 1000th goal. To mark his massive feat, Furphy commissioned the Un-Buddy-believable Glass Boot, a commemorative glass forged from the very shoe he wore for the big kick. This limited-edition glass boot was made available to the luckiest (and thirstiest) fans, complete with it's own bespoke shoe-box and complimentary bottle of Furphy to top up the glass.
Agency: Thinkerbell


Hi-Precision Diagnostic Center: The Blotto

 EXPERIENTAL   PHILIPPINES    March 29, 2022 10:32 Blotto--the world's first blood-test lotto.
Agency: GIGIL


Netflix: Red Notice Shop

 EXPERIENTAL   INDIA    March 01, 2022 11:35 promote Red Notice, Netflix's blockbuster heist film, we built a shop, where everything was free, if you could steal it. Inside the shop, we displayed cool collectibles like tech delights, movie merchandise, and three precious Faberge eggs with exclusive rewards. To get to them, fans had to defeat slick security measures usually featured in heist films like lasers, sensors, CCTV cameras, alarms and a team of burly security guards. The result? Across 36 hours, over 100K participants channeled their inner thieves, and stole items worth INR 5.5 million, making it Netflix's most participated on-ground event globally.
Agency: DDB Mudra Group



 EXPERIENTAL   CHINA    February 18, 2022 10:48 have created this ad for BMW


Aurora: A Touch Of The Divine

 EXPERIENTAL   UK    February 08, 2022 21:38 pandemic resulted in a lack of touring for music artists, but the music industry found a solution, experiencing a rise in conceptual live videos. Streamed and presented as an experience, these live videos can recreate the feelings that fans might experience while viewing a music video or live gig, without ever having to leave the house. Although touring is now starting to return, these live experiences are continuing to gain popularity. Bullion Productions worked with artist Aurora and a creative team at Mercury to produce and present an impressive six track performance that was recorded live, to mark the release of Aurora's new album 'The Gods We Can Touch'.


Visible: Shatter the Family Drama

 EXPERIENTAL   USA    December 24, 2021 08:07 (Edited: December 24, 2021 19:07) the Family Drama_Venue.jpg&width=200An in-person smash room event, aptly-titled Visible Presents: Shatter the Family Drama, at 29 W 23rd St. New York, NY 10010 on December 17-18, 2021. Attendees walked through a "home for the holidays" themed living room and took out their holiday-related family frustrations by smashing everything in sight.


McDonald´s: Happy Pay

 EXPERIENTAL   COLOMBIA    December 21, 2021 10:12 Cola and Geometry Colombia announced the opening of their flagship store in Parque de la 93, activating a campaign for McDonald's and Coca Cola called Happy Pay. For the first time Colombians could turn their smile into a means of payment.


Pfizer: Healthycopters

 EXPERIENTAL   CHINA    November 15, 2021 19:55 (Edited: November 16, 2021 06:55) shows have recently become a cliche. Every major city and event has mounted one. But what made this drone show by Pfizer and F5 Shanghai one to remember was the creative use of drone technology to spread healthcare to China's hard to reach mountainous region. Pfizer's innovative thinking, expert use of technology, groundbreaking science, and how these can provide biopharmaceutical innovations and experiences to people everywhere were highlighted when they were able to reach people in Baimiao village, a remote mountain-top community in Sichuan that has limited health knowledge.
Agency: F5, Shanghai


Ownever : The 136 years Warranty Handbag

 EXPERIENTAL   PORTUGAL    November 05, 2021 22:37 bring awareness to the equal pay cause, we created Ownever 2157, the first handbag with a 136 years warranty - the time necessary (according to the World Economic Forum) to achieve gender equality.
Agency: Coming Soon


Untouched By Light

 EXPERIENTAL   SLOVENIA    May 19, 2021 22:51 by Light the world's first sparkling wine made, sold and tasted in complete darknessResearch shows that the exposure of wine to daylight or artificial lighting results in light-struck aromas Radgonske Gorice winery and Bruketa&Zinic&Grey agency have created a new sparkling wine brand called Untouched by Light. This sparkling wine's motto is that best things happen in the dark.


La hija del Pollero: Pica Pollo for Democracy

 EXPERIENTAL   DOMINICAN REPUBLIC    May 10, 2021 15:27 Dominican Republic is known for its beaches, its music and its people. But there is another side of Dominican Republic unknown to the world that lives in isolation from the glamor of resorts, receiving little to no help because of corrupt politicians who come to power by buying votes in exchange for Fried Chicken (pica pollo), you heard that right, they buy votes with Fried Chicken. What could a local restaurant possibly do to change this? We decided to fight fire with fire: if a Fried Chicken can buy a vote, it can also make Dominicans vote consciously.


Vegemite: Vegeknife

 EXPERIENTAL   AUSTRALIA    December 19, 2020 16:13 surveys found that butter is making its way into 58 percent of Australians’ Vegemite jars. So, we created the Vegeknife…one end for butter, one end for Vegemite. It's the best thing since sliced bread! People could WIN their very own Vegeknife by sharing a picture of them using Vegemite on Instagram.


HBO Max: The Fight Attendant

 EXPERIENTAL   USA    November 20, 2020 16:54 of North America has launched 'The Flight Attendant Experience' for HBO Max's new series starring Kaley Cuoco.


Call Of Duty :Viking Helmet

 EXPERIENTAL   SWEDEN    November 12, 2020 07:50 (Edited: November 12, 2020 18:50)älm-Eng.jpg&width=200During the Cold War, a Soviet invasion of the Nordic countries 
was never far away. Most young people of today are not well-informed of what the Cold War meant to the Nordics and what was at stake. These memes will lay the foundation for what the Cold War was a conflict between the West and the East and what the upcoming launch of Call of Duty: Black Ops Cold War 2020 will bring.


Hanbel: Virus Vs. Virus

 EXPERIENTAL   BOLIVIA    August 18, 2020 17:28 BBDO have created this campaign for Hanbel


PEPSI CO: Eat This Playlist

 EXPERIENTAL   UKRAINE    August 05, 2020 13:07 summer Spotify finally launched in Ukraine. We welcomed it with delicious playlists from Pepsi. You could get a recipe of traditional Ukrainian cuisine by reading each track-by-track listing. This approach combined Pepsi's music background and their strategy of getting the food territory. Series of posters include musical dumplings, galushki, and famous Kyiv cutlet so while quarantine has made it difficult to taste Ukrainian cuisine, you can still listen to it.
Agency: Twiga Digital, Ukraine


The “Masterskaya” Theater: Tragedy in Comments

 EXPERIENTAL   RUSSIA    July 23, 2020 22:32 to quarantine, all theaters in Russia were forced to close and cancel all their plays and premieres. Actors and spectators ended up locked at home.
Instead of canceling the play, the "Masterskaya" theater decided to play it, no matter what. For this purpose, we created a special account in Instagram, and published the poster for the canceled premiere there. And then the actors and characters of the play started a conversation right in the comments under the poster. They all posted the lines of their characters in turns. And as a result, we played the entire Shakespeare's play, so that everyone could read it by simply scrolling the comments on Instagram.
Agency: Jekyll&Hyde


Apple: A Climate Change Promise From Apple

 EXPERIENTAL   USA    July 23, 2020 16:59 (Edited: July 24, 2020 02:59) is carbon neutral. But that's not enough. Apple reached that goal in April 2020, and we're certainly proud that our facilities, corporate emissions, and corporate travel don't contribute carbon to the planet. We use 100 percent renewable electricity, and we've invested in the restoration of forests, wetlands, and grasslands to remove carbon naturally. However, all of this is just a starting point. We have an entirely different goal in mind. It's kind of an audacious plan. By 2030 our whole carbon footprint - from manufacturing to transportation to end-of-life material recovery - will be nonexistent.


Parkinson’s NSW: No Escape Room

 EXPERIENTAL   AUSTRALIA    July 13, 2020 21:33 (Edited: July 14, 2020 07:33) five Australians under 40 diagnosed with Parkinson's every day , Parkinson's NSW has launched the first-ever 'No Escape Room' to simulate what life is like for people living with the disease. The one-of-a-kind experience, created by Wunderman Thompson Australia and Airbag, started with a callout via Facebook to Australia's biggest escape room enthusiasts, with the opportunity to be the first people to trial a new escape room. What the participants didn't know was that they were taking part in an experiment to dramatise the everyday challenges of people living with Parkinson's.


Medpeople: The Soap Ad

 EXPERIENTAL   SWEDEN    June 26, 2020 22:16 Bureau Stockholm and Medpeople teamed up to change how people wash their hands. Introducing 'The Soap Ad' an print ad made on soap paper which showed you how to was your hands properly that you could also wash your hands with.


Drowning Prevention Week: Be A Lifesaver

 EXPERIENTAL   IRELAND    June 17, 2020 12:12 launch Drowning Prevention Week, a joint initiative of Swim Ireland and the Royal Life Saving Society. A campaign that takes on greater significance this summer, as more people than ever are visiting Irish beaches due to the fact that Covid-19 has caused the closure of supervised swimming pools and has restricted international travel. The 60-second ad, created by Boys+Girls, Dublin, takes a simple phrase that all Irish parents are used to hearing on a daily basis, and imbues it with new meaning.


The International Tiger Project: The Empathy Experiment

 EXPERIENTAL   AUSTRALIA    April 29, 2020 12:32 (Edited: April 29, 2020 22:32) International Tiger Project and Leo Burnett Sydney have launched The Empathy Experiment to drive awareness of the critical status of one of the world’s most revered animals. Although the number of tigers has been dwindling across the globe, the cause has slipped from public view as people find it increasingly difficult to connect with the tiger’s plight. Drawing on the insight that people donate more when they feel empathy towards a cause led to the creation of the film at the centre of the campaign. It asks both its stars and its viewers to put themselves in the position of the tigers. To achieve this, International Tiger Project and Leo Burnett employed an unorthodox technique; an approach they knew would divide opinion but also spark debate – hypnosis. Working with a street casting company and Australia's leading hypnotist, Peter Powers, they placed volunteers into a hypnotic state and led them to believe they were a family of tigers. The playful nature of the experiment soon takes a twist, as the family believe they're being hunted, culminating in the mother tiger being caught in a trap, leaving her young cubs alone to fend for themselves. Whether you believe the distress and empathy you witness the volunteer mother tiger exhibit, completely depends on your view of whether you believe in hypnosis or not. Either way, this purposefully provocative campaign aims to get people talking.


Mumbai Police: #MainBhiMumbaiPolice

 EXPERIENTAL   INDIA    April 07, 2020 17:28 distancing and staying home are the need of the hour and it's highly impressive how most citizens abide by the government’s advisory to fight Covid-19. For the city that never sleeps, Mumbai Police have been doing exceptionally great work towards ensuring the safety of every citizen. However, in a city that houses close to two million people, it can get daunting to physically ensure every citizen stays put inside their homes. To strengthen its fight against Covid-19, Mumbai Police - along with Lowe Lintas and Mogae Media - got Mumbaikars to shoulder this huge responsibility with the force.


Soho Lockdown

 EXPERIENTAL   UK    April 06, 2020 19:24 (Edited: April 07, 2020 05:24) Lockdown shows the once busy streets empty, reflecting the reality of the world being hit with the coronavirus pandemic. It was shot by Pablo Behrens, director of the film 'Adrift in Soho' on March 24th at 5pm the day after the Covid-19 lockdown of London was imposed. "When I heard of the lockdown I took the opportunity to do some exercise complying with the lockdown rules but I also attached my GoPro camera to the handlebar and let it run. It was an eerie experience".


Not on the High Street: #theresmoretomum

 EXPERIENTAL   UK    March 24, 2020 21:39 campaign reminds us that #theresmoretomum. The light-hearted hero film, highlights the beautiful bond between mother and 'child', as they reveal how well they know each other. Sharing comical memories and 'challenging' questions, they laugh their way through the questions and we can't help but laugh along with them. A second film goes deeper into each Mother's journey, as they discuss challenging times in their life. Something that feels particularly poignant at the moment.
Agency: Little Hawk, UK


Naked Heart Foundation: Born Inclusive

 EXPERIENTAL   RUSSIA    March 23, 2020 21:10, Russia has launched this #BornInclusive campaign for the Naked Heart Foundation.


Self Promotion: #IStayHomeFor

 EXPERIENTAL   USA    March 23, 2020 21:07 launches #IStayHomeFor, asking people to post an image or video to their social channels of themselves at home holding up the name of a person they want to keep safe. And they reached out to the actor Kevin Bacon - the man famous for being "six degrees of separation" from everyone in America - for the launch and promote sheltering in place. Join in an tell the world who you are staying home for on your social channels and tag six friends to participate!


Nescafé: The Message

 EXPERIENTAL   ITALY    March 20, 2020 21:46 life, it's impossible to achieve a goal without the support of our closest people every day. But do these people really know how much they count for us? A cup of Nescafe is the best way to tell them, making a moment more intense. To show them, we've realized The Message, during an international ice-skating competition.
Agency: Publicis Milan


Ikea: Ikea Heart Scanner

 EXPERIENTAL   BELGIUM    March 18, 2020 22:09 Social Lab have created these ads for Ikea

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