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Sony Pictures Animation: Vampire Sunscreen-Hotel Transylvania 3

 EXPERIENTAL   IRELAND    August 04, 2018 07:11 (Edited: August 04, 2018 17:11) Dublin_Sunscreen-1.jpg&width=200To promote the release of Hotel Transylvania 3: A Monster Vacation we created our own brand of Vampire Sunscreen SPF 5000 (Holy Water Resistant). We handed out bottles, containing real children’s sunscreen (SPF50), to families at beaches and parks around our city and used custom printed bottles as invitations to the film premiere. Agency: BBDO, Dublin


Baneasa Shopping City: Lego Ethnics

 EXPERIENTAL   ROMANIA    May 29, 2018 19:05, Bucharest have created this spot for Baneasa Shopping City and Lego


Smile Asia: The Cleft Collection

 EXPERIENTAL   SINGAPORE    May 22, 2018 19:07 Cleft Collection has been deliberately designed to make eating a challenge. The idea behind it is to allow you to experience the struggles children with cleft lip and palate face at every meal. The Cleft Collection was first unveiled at a dinner event at the Ritz-Carlton Singapore, where unknowing guests were made to eat a four-course dinner with the collection, experiencing a small taste of the frustration children with the condition have to deal with at every meal. Agency: McCann Health, Singapore


Clin Kids: Stories to Inhale

 EXPERIENTAL   BRASIL    May 18, 2018 21:51 half of the Brazilian population suffers from respiratory problems. With the arrival of autumn and the dry season, the air tends to get drier. Those who suffer most from this are the children, who needs inhale therapy. But who said they want it? It was thinking in this situation that NBS created the project "Stories to Inhale" for the pediatric clinic Clin Kids. The goal is to turn the drama of inhalation into fun.


Chile Travel: Wheel The World

 EXPERIENTAL   CHILE    May 16, 2018 20:38 2 years in a row, Chile has been recognized as the World's Leading Adventure Tourism Destination by World Travel Awards, that added to being nominated on having "World's driest desert" and "World's hardest treks" on several online rankings, have created an image of Chile as a tough country to enjoy.
To change our reputation, we addressed a social issue never discussed before on Chile to earn media attention on a global scale: We made history creating the first inclusive trekking route in Patagonia to take for the first time a disabled person to Torres del Paine base camp. An experience that was expanded to two new inclusive routes: Easter Island and Cochamo. The 3 documentaries that were shot after the expeditions showing the mind-blowing experiences and the first-time reactions of disabled people visiting Chile, inspired media and foreign travelers to consider Chile as a must visit country.
Agency: Raya, Santiago


Louis Bonduelle Foundation: Tasty Colors

 EXPERIENTAL   ROMANIA    April 24, 2018 19:21 served hot! Tasty Colors, the first painting set made entirely out of vegetables, is finally here! The first step into a kindergarten program aiming at making kids friends with veggies through play meant months of research, formula tests and a multidisciplinary team of chemists, producers and designers, all for a yummy reason to turn lunchtime into playtime. 100% Bonduelle vegetables, 110% teamwork. FCB for Louis Bonduelle Foundation. Enjoy!


Croatia Osiguranje: The Tunnel

 EXPERIENTAL   CROATIA    April 18, 2018 22:26 agencies Bruketa&Zinic&Grey, Brigada and "Millenium promocija" not only created an exhibition showing 133 years of national and Croatia Insurance’s history intertwined, but also left gaps in-between and invited "ordinary" people to fill them with their personal stories. Why? To showcase that Croatia Insurance Company can survive everything and still come through for its clients.
For the first time, history had a place for everybody and it turned out to be the most visited exhibition of the year in Croatia. More than 103.000 people came to see the exhibition in person and 5.370 displayed their stories. Croatia Insurance ended up being the leading insurance company in Croatia in all market segments.


BMW: The First Fully Sustainable Car Catalog

 EXPERIENTAL   ISRAEL    March 18, 2018 09:06 Presents: The world's first fully sustainable car catalog.
This catalog, manufactured completely out of sustainable materials, Expresses BMW's future mobility vision an electric driving experience


Mercedes-Benz: Stadium Halo Board

 EXPERIENTAL   USA    March 03, 2018 07:45 developed the creative and production approach for the 360-degree experiential content for the new, state-of-the-art Mercedes-Benz Stadium halo screen. This content is showcased on the stadium's HD Video Halo Board, which is the largest video board in the world. The board itself is 58 feet tall and 1,075 feet in circumference, totaling approximately 63,000 sq feet, with 20K resolution. In the end, the final delivered master was a 20K x 1080 clip which would be viewed on the seamless 11 HD screens, seamlessly encircling the crowd at the Stadium. We were incredibly honored to be a part of this wonderful project alongside our agency and client partners. Agency: Merkley Partners


Westpac: Rescue Rashie

 EXPERIENTAL   AUSTRALIA    February 20, 2018 12:24 STUDY: In Australia, drowning is the leading cause of accidental death for children. CPR can save a child's life but CPR instructions are often out of sight, out of date and out of reach. Rescue Rashie turns children's rash vests into CPR signs. To ensure it's fashionable and wearable for kids, a one-of-a kind-design conceals the instructions, then reveals them in an emergency via a quick-release zip. Rash vests are essential in Australia. Parents put their kids in them to protect them from the sun. Now Rescue Rashie can help protect them from drowning too. Agency: Saatchi & Saatchi, Sydney.


Flair Magazine: Marry the Cover Girl

 EXPERIENTAL   BELGIUM    February 14, 2018 13:17 Guilaume have created this spot for Flair Magazine


Atelca: The Good V1rus

 EXPERIENTAL   SPAIN    February 13, 2018 16:14 Specific Language Impairment is a great unknown even among the professionals who must diagnose it. ATELCA's request was to get to an idea that changed this situation. CONTRAPUNTO BBDO, Barcelona, spread an Internet virus to university faculties of medicine, teaching, speech therapy and psychology that made students feel as kids with SLI. The virus changed their keyboard's behaviour. A way to make sure they remembered SLI. Once they had already experienced, the virus uninstalled itself automatically. Universities spread our virus through our Trojan horse 'ExamAlert'. When the students downloaded it, the virus self-installed and changed their keyboard to make them experience how a kid with SLI feels.


Old Blood Gin: Write Our Label

 EXPERIENTAL   CANADA    January 25, 2018 15:29 than pay money for a fancy bottle design, Old Blood Gin via Cheil, Canada created a blank ceramic bottle and asked bartenders to draw the label. Drinkers were also asked to redraw the label when they ordered a drink. It's all part of the launch campaign. 40% Alcohol. 61% Ingenuity.


Bath & Body Works: The Blind Exhibition

 EXPERIENTAL   PANAMA    November 29, 2017 07:30 year white cane day is celebrated around the world in the month of October. This date goes unnoticed in Panama as well as in many other countries in Latin America, that's why this year Bath & Body Works Panama with the support from the Patronato Luz del Ciego (Light for the Blind Patronage) and the Instituto Nacional de Cultura (National Institute for Culture) have created #TheBlindExhibition, an art exhibit dedicated for the visually impaired as part of the celebration and to further equal rights and support art. Each work of art had its description in Braille as well as printed in English in Spanish in order to continue in the spirit of inclusion. In this manner, every visitor could feel and see the works of art with their soul.


Times of India: #NoConditionsApply

 EXPERIENTAL   INDIA    November 14, 2017 10:51 (Edited: November 14, 2017 21:51) Ulka India's #NoConditionsApply campaign for Times of India aims to change the 400-year-old Bengali Hindu ritual of Shindoor Khela from one of division to one of inclusion. During this custom, married women come together to celebrate their marital status, while others - namely single women, divorcees and widows, as well as the gay and transgender community – are forced to look on, uninvited. #NoConditionsApply creates a newly inclusive Shindoor Khela: narrated by various unmarried women from the community, the film presents the point-of-view of these onlookers, and gives them a voice for change. This new celebration embraces all women, regardless of background or social identity, to transform the long-held tradition of division into a tradition of sisterhood.


Ikea: Truview

 EXPERIENTAL   SWEDEN    November 11, 2017 12:39 the concept Where Life Happens Ikea show that they understand and gets inpired by peoples everyday life. In real life as well as in the digital world. In the Perceptive banner ad campaign they acknowledged that you most of the time click on banners by mistake. Truview ads are for the same reason annoying. People are seldom on youtube to watch them. They run for a minimum of 5 seconds before you can skip them. When most brands put their regular TV ads on youtube and pray for people to stay IKEA turns it the other way around. The actors in these customized ads are so aware that the content is boring and private that they beg you to skip them. Agency: Akestam Holst


South African National Blood Services: The Blood Stock Ticker

 EXPERIENTAL   SOUTH AFRICA    October 25, 2017 18:04 (Edited: October 26, 2017 05:04) bank stocks are always running low. Business people don't and can't take time out of their busy schedules to visit their nearest blood bank and thus we are constantly doing blood drives at small businesses and places of work. One of the problems we faced is that major corporates very seldomly allowed us to do blood drives at their companies due to red tape. So DDB, South Africa, decided to utilize the channels that these high profile decision makers watch everyday. The blood stock ticker. A new way of reaching the people we thought we couldn't reach.


Tele2: Power Nap

 EXPERIENTAL   SWEDEN    October 11, 2017 10:08 (Edited: October 11, 2017 21:08) NAP. The app that lets you stay online in your sleep. One of Sweden's largest Tele operators, Tele2, is launching via Akestam Holst, an unlimited surf-subscription. And to communicate the fact that you can now surf day and night, they developed an app that makes it possible to surf even in your sleep: Power Nap. Simply enter your favourite sites, set the time to surf and let Power Nap keep you online around the clock. How? By reading the sites in a hypnotic voice the app takes you through everything from real-estate listings to your daily news. Because why miss out when you can be online 24/7, right?


IM – Swedish Development Partner: The Humanium Metal Initiativ

 EXPERIENTAL   SWEDEN    October 11, 2017 10:00 (Edited: October 11, 2017 21:00) Humanium main.jpg&width=200There are hundreds of millions of illegal firearms in the world. As a result, someone is shot every minute. Armed violence is a global epidemic that hits developing countries especially hard. To tackle this problem, Swedish NGO IM has launched, via Great Works/Akestam Holst NOA, Humanium metal, a new material made of recycled metal from gun destruction programs. The metal is melted and molded into units, which are then made available for commercial production.


Grolsch: Awake Your Curiosity Experiment

 EXPERIENTAL   USA    September 02, 2017 17:22 (Edited: September 03, 2017 03:22)'s a world of multitasking and efficiency and we're delighted to be connected 24/7 and load our time with as many activities as possible.
But is it possible that we forgot the one and most important connection of all?
Awake is the kind of festival that wants to disconnect people from multitasking and let them reconnect with themselves through cultural activities, such as forest library, cinema under the bridge, of course, live concerts, arts and many others.
As the official sponsor of Awake festival, Grolsch wants to illustrate how important it is to press pause from time to time and, ultimately, reconnect with ourselves. Agency: Kubis Interactive


Volkswagen: The Blind Photographer and the new Arteon

 EXPERIENTAL   GERMANY    August 04, 2017 13:46 & Partner Germany asked Pete Eckert, a photographer from the U.S. to shot the new VW Arteon model. Eckart is blind (but says: "I'm a visual person. I just can't see."). Eckart uses an analogue camera, different flash lights and his colour palette to shoot. Eckart first got to know the Arteon through feel - he traced the lines of the car with his hands until he captured the car in his mind.


Islamic Republic of Afghanistan: The Immunity Charm

 EXPERIENTAL   INDIA    June 09, 2017 08:00 Areas, illiteracy and traditional biases against vaccines mean Afghanistan has a vaccination completion rate of just 50%. Doctors face a lack of immunization history as parents do not maintain vaccination charts. To counter these traditional biases, we turned to another Afghan tradition. A bracelet, tied on infants to ward off evil forces, now also protects them from disease. The Immunity Charm comprises coloured beads, with each bead being code for a specific vaccine. On every vaccine, doctors add the corresponding bead to the bracelet. The Immunity Charm has helped doctors create real enthusiasm in Afghanistan about maintaining immunization history. Agency: McCann Health India.


Soy Autista: In Tune With Autism

 EXPERIENTAL   PERU    April 29, 2017 16:19 most popular rock bands in Peru reinterpreted their music hit according for people with Autism.Listen the playlist of Blue Hits here:


Air New Zealand: Honolullabys

 EXPERIENTAL   NEW ZEALAND    March 21, 2017 08:50's the greatest luxury for passengers on a long haul flight? Sleep. We capitalized on this to launch Air New Zealand's new Dreamliner overnight flights to Honolulu by creating a totally new inflight offering - sleep tracks. Agency: FCB New Zealand.


20th Century Fox: Assassin's Creed VR Experience

 EXPERIENTAL   ARGENTINA    January 04, 2017 07:19 (Edited: January 04, 2017 18:19) interactive stand with a DNA Sequencer was an exclusive development produced by 5SEIS. We also implemented The Assassin's Creed VR Experience. A large-scale collaboration between AMD, Alienware, Practical Magic, 20th Century Fox, New Regency, and Ubisoft. More than 2,000 fans had experiences and more than 70.000 people met the interactive stand.


Ishii Clinic: No Salt Restaurant

 EXPERIENTAL   JAPAN    September 01, 2016 07:47 intake of salt is a global problem. At the Ishii Clinic, there are many patients suffering from hypertension, cerebral strokes, cardiac infarctions and other diseases, that are complications caused by the excessive intake of salt. And these patients become unable to eat flavourful meals using salts. Dr. Ishii aimed to realize a balance of the "Health of Patients" and "Delicious Meals with Salt Flavour". Agency: JWT Tokyo.


Batelco: The Smart Buses

 EXPERIENTAL   UNITED ARAB EMIRATES    August 11, 2016 11:11 buses are supposed to be joyful and safe rides for children. Every day thousands of children in Bahrain travel on buses to schools and back. But unfortunately, in many cases, school buses in the country have turned into carriers of tragic news. The situation has become a legitimate problem in the country. And it has even led to Bahrain's Prime Minister demanding that safety standards in all school buses need to be enhanced. Batelco, Bahrain's leading telecommunications brand and an innovative digital solutions provider, wanted to take on the responsibility to keep children safe in buses. And created The Smart Buses - a cutting edge IoT (Internet of Things) connected vehicle solution - making school buses safe environments for children. This smart vehicle solution marks a new era in the transportation sector, as it helps address security challenges like safety, mobility, monitoring and the weather (which is hot in a country like Bahrain for most months of the year). Agency: Fp7/BAH & FP7/DXB.


American Craft Beer Week: The Biggest Small Beer Ever Made

 EXPERIENTAL   USA    August 11, 2016 11:05 story deeply rooted in the truly American ideals that so aptly describe the craft beer movement. We leveraged the social followings of our breweries to make the announcement in the week leading up to American Craft Beer Week, when we launched the beer. In addition, we created a unique can design that featured the names of all 4,490 breweries involved and used the can as a lasting symbol of unity and a reminder of what's truly American. Agency: Victors & Spoils.


Lennox: Degrees of Perfect

 EXPERIENTAL   USA    June 28, 2016 06:42 (Edited: June 28, 2016 16:42) becomes the medium in this innovative art engineering exhibit for Lennox, a leading manufacturer of residential cooling, heating and indoor air quality products.

Titled "Degrees of Perfect," this first-of-its-kind exhibit features five unique murals, painted by five well-known street artists: Bacon, Dodo Ose, 123Klan, Slick and Zek One. The artists used thermochromic paint, designed to react to changing temperatures. When heated air from Lennox systems is applied to the murals, the thermochromic paint layer becomes colorless, revealing the base coat underneath, which provides a second layer for the artists to express themselves in a two-part visual story. When introduced to cool temperature, the color returns.

The concept was created by lead creative consultant GSD&M and was curated and produced by A'shop Crew, an artist-run production company based out of Montreal, Canada, that is recognized as one of North America's leading muralist teams.


Gatorade: Dunk

 EXPERIENTAL   USA    May 29, 2016 16:28 the past 30 years, Gatorade has crowned the champions of the Super Bowl with the iconic dunk at the end of the game. Although it is seen by millions of broadcast viewers, it's only been experienced by a select few individuals since its inception. So how could the brand allow its fans on social media to take part in the celebration? This year, VML not only wanted to let every fan see the dunk, but experience it for themselves. So we created an interactive augmented reality experience that leveraged the new "lens" functionality of Snapchat to allow fans to create a user-generated video of themselves getting virtually dunked.


Entel Teleton: Share A Contact Change A Life

 EXPERIENTAL   PERU    May 20, 2016 09:35, Peru produced this work for Entel Telethon


Broken Compass: Fly to any picture

 EXPERIENTAL   INDIA    May 12, 2016 07:29 (Edited: May 12, 2016 17:29) is a Chrome extension that helps you fly to any picture on Flickr and Instagram. The world's full of amazing places. But most people only travel to popular tourist destinations. It's because the current interface for travel bookings encourages this behaviour by only searching flights to a user's pre-decided destination. And by changing the interface, tripstr aims to change this behaviour. It asks you for your travel dates and city of departure, just once after you install it. And after that, turns any geotagged image on Flickr and Instagram into a potential flight search. Agency: DDB Mudra Mumbai.


Gesicht Zeigen: My Struggle

 EXPERIENTAL   GERMANY    April 15, 2016 13:39 this year, the copyright protection of Hitler's inflammatory publication "Mein Kampf" ("My struggle") expired, meaning the book can now be published again. A perfect storm given the racist rants and demonstrations executed by extreme right-wingers in many countries today. Seeking to oppose pressure on society from the right-wing and the republication of Hitler's inflammatory pamphlet, Ogilvy & Mather Berlin on behalf of non-profit Gesicht Zeigen!, an association encouraging people to stand against racism in Germany, published a competitive tome, "Mein Kampf - gene Rechts" (against right-wing extremism and racism) in which 11 strong individuals who have had to deal with xenophobia and intolerance (like concentration camp survivor Mosche Dagan, once refugee child/now MTV host Wana Limar and Irmela Mensah-Schramm, the grandmother who removes Nazi graffiti) speak up against racism. With the first printing of 11,000 books nearly sold out in bookstores in Germany and on Amazon where it is a top 15 best seller "Mein Kampf - against racism" has gained a lot of traction and attention. An English version is pending. The book was showcased at the prestigious Leipzig book fair as one of the most influential & controversial books and has provoked much discussion in social media, on news shows and late night TV.


Joy of Life: First Photo Last Photo

 EXPERIENTAL   HONG KONG    April 13, 2016 08:57 stagering 100 million unborn girls are killed right after sonograms are taken. The sonogram, intended to monitor the health of the unborn child becomes her death sentence. Their first photo becomes their last photo. Grey Hong Kong + Shanghai came together to highlight this statistic.


Sumo: Shell We Move

 EXPERIENTAL   JAPAN    April 06, 2016 19:27 (Edited: April 07, 2016 05:27) is the biggest real estate information agent in Japan. In this campaign Suumo via HAKUHODO Kettle Tokyo challenged an unusual customer - The hermit crab. Hermit crabs professionally seek out better houses throughout their entire lives. Suumo set out to design them the perfect house.


Tempo: The Dream Marriage Proposal

 EXPERIENTAL   ITALY    April 06, 2016 11:43 handkerchief have been always associated with unpleasant situations. But hankies are made for happy moments too. Agency: BBDO Italy.


McDonald's: Breakfast At Sea

 EXPERIENTAL   PHILIPPINES    April 06, 2016 11:17 Philippines is an island of over 7,100 islands. It's not surprising then that a lot of Filipinos earn a living by fishing. Fishermen head out to sea as early as 2AM and spend hours on their boats waiting for their catch, sometimes foregoing the day's most important meal - breakfast. One early morning in March this year, McDonald's Philippines set out to delight fishermen in the middle of the sea. A specially designed McDonald's boat braved the darkness and the waters as it went to them with free breakfast of warm McMuffins and hot coffee. The unique act was captured on film and posted online where it elicited thousands of positive reactions and shares. The activation by Leo Burnett Manila was part of the 4th National Breakfast Day celebration in the country where McDonald's gave away over 400,000 McMuffins in its stores. And for people, like the fishermen in the film, who couldn't go to the stores because of their early morning work, McDonald's gave away another 40,000 McMuffin breakfast sandwiches during the month. Early risers like farmers, school teachers, security guards and street sweepers all over the Philippines enjoyed the treat.


Pepsi: Music Underground

 EXPERIENTAL   ARGENTINA    April 03, 2016 15:31 (Edited: April 04, 2016 01:31) music territory is one of the fundamental pillars of Pepsi. To break the mold of the typical music festival and to make Pepsi Music more attractive we created The Pepsi Music Underground: The first festival below the city. We used the H line subway in Buenos Aires, where the entrances, platforms, tracks, and stations acted as supporting scenery as well as publicity for the event.To make each guest feel special, and encourage them to share in social media what was happening, BBDO Argentina created a special event in a totally different place while offering only 1000 tickets. The Pepsi music underground took place in four stations of line H in Buenos Aires on Saturday at midnight, when the subways were not running for the public but used exclusively for just our purposes.


Boko Halal: Bring Back Our Girls

 EXPERIENTAL   NIGERIA    January 08, 2016 09:38 Rationale: After over 600 days in captivity in an election year, to further highlight the plight of the missing Chibok girls, we had to occupy bills!


Samsung Nordic: Fine Watching

 EXPERIENTAL   SWEDEN    December 19, 2015 22:47 introduces Fine Watching and aims to elevate the TV dinner in collaboration with DDB Stockholm.Most people eat their dinner in front of the TV at some point, often while watching an episode of their favourite show. In order to keep pace with the ability of Samsung's latest-generation SUHD TV that takes viewing to a new level

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