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EXPERIENTAL
March For Our Lives: Generation Lockdown March For Our Lives has released a new video public service announcement titled 'Generation Lockdown.' Following the 20 year anniversary of the Columbine High School Shooting, the video offers a stark reminder of the dangerous environment today's students face in schools across the country. The PSA features a young girl instructing adults on how they would survive an active shooter event. The PSA offers a moving look at what students deal with and how schools have had to respond to the very real threat of gun violence. It is estimated that 95% of school kids - some as young as five - are now trained on what to do during an active shooter situation because they have to be prepared for it at any minute, in any community. The PSA ends with a call for viewers to support federal legislation to put universal background checks in place for the purchase of firearms. This PSA follows the recent April 15th launch of a two-week Times Square ad campaign centered on gun violence prevention. March For Our Lives' Times Square billboard ads are estimated to reach 5.5 million people as the organization seeks to garner support for legislation to pass background checks, extreme-risk protection orders (ERPO's), safe-storage laws, and other life-saving measures. In 2017, nearly 40,000 people were killed due to gun violence.VIEW THE CONCEPT Roladin: Esther Hearts Roladin, the leading chain of high quality bakeries in Israel presents: After more than 200 years a new Holiday Sweet-Delight is born: Esther Hearts - Represents the biblical Queen Esther's inspiring story of female heroism with a message of feminine empowerment. Agency: M&C Saatchi, Tel AvivVIEW FIRST OUTDOOR VIEW SECOND OUTDOOR Foxtel: Grave of Thrones In the words of Cersei Lannister, "when you play the Game of Thrones, you win, or you die", and over the course of seven seasons, fans have watched the deaths of some of their most loved, and loathed characters. So, to launch the final season of Game of Thrones on Foxtel, DDB Sydney created 'Grave of Thrones: The Final Resting Place', a sprawling 2000 square metre cemetery. Layered in reference to how characters lived and died the activation makes for an emotional, immersive experience for fans - the graves helping turn fictional characters into something much more real than they were on screen. Fans are being asked to 'come and pay their respects' at the activation which is open to the public in Sydney. As of writing, thousands have attended. VIEW THE CONCEPT An Post: Address Point An Post (the Irish national postal service) and JWT Folk have today announced details of Address Point - a ground-breaking new postal address and letter collection service to help people who are homeless or living in temporary accommodation to avail of vital services. Working closely with homeless charities and service providers, the new nationwide facility uses an online tool to instantly generate an individual's personal address, with mail collection points at local post offices.VIEW OUTDOOR Sea Shepherd: Sound of Sea The first person to hear it during one of his dives was French free diver Guillaume Nery, the secret player behind this whole operation who posted a video of the sound on his various accounts, Wednesday, April 3rd. Thousands sea lovers and influencers shared this strange sound, extending its impact on social networks, immediately raising many questions. What is this sound? Where does it come from? What does it mean? The sound was emitted from a strange spherical beacon sunk in the depths of the ocean off La Rochelle, where the Sam Simon is currently on a mission combating fishing vessels which catch dolphins in their nets. This beacon was specially designed for an operation led by Sea Shepherd France and the TBWAPARIS advertising agency.VIEW OUTDOOR Peace Collective: #UnravelHate Clothing brand Peace Collective unraveled the MAGA hat letter-by-letter and stitch-by-stitch. The thread of the MAGA hat created a new symbol â a red toque with white lettering that reads, "Welcome to Canada." In an online video, five different Canadians tell their unique stories about how they immigrated to the country and react to both the MAGA hat and the newly created toque. Among the participants are Aorwa, a Syrian refugee who fled the Syrian Civil War; Cori, an LGBT American who now resides in Canada; and Victor, an immigrant from Uganda.VIEW THE CONCEPT Jameson: St. Patrick's Day Jameson created the ultimate St. Patrick's Day party this year at the co-ordinates of the year that Jameson began 17" 80". The group of mates travelled across the world to Svalbard (650 miles from the North Pole) and battled -45 degree conditions to hold their celebration. Agency: The Public HouseVIEW OUTDOOR Museum of Memory and Human Rights: The Memory Dial In Chile, the 11th of September of 2018 was the date in which we commemorated 45 years since the military coup. The Museum of Memory and Human Rights, at the time, was being questioned by right wing parties, saying that it was founded to portray a false version of history, as things happened differently, without violence, or didn't even happen. To shed some light over what happened the 11th of September of 1973 to those youngsters who were not here to live it, we recovered, edited and organized in chronological order more than 550 audio files from different radios that transmitted what was happening in that fatal day. Compiling all this material in a minute by minute timeline to relive through audio the chilean coup d'état (the first day of a 17 years dictatorship), just how it happened. All this material was broadcasted during the 11th of September, 2018, on one of the AM radio stations that were shut down by Pinochet in 1973, starting the transmission at 8am to match the minute by minute of which was happening back then.VIEW THE CONCEPT Club Independiente Santa Fe: #FansWithoutBorders According to a report by the Colombian newspaper El Tiempo, 1,046,708 Venezuelans have entered Colombia since 2014. This is due to the social and humanitarian crisis that has been going on for some years in Venezuela and, of course, to its geographical proximity to Colombia. For a couple of months now the club Independiente Santa Fe and MullenLowe SSP3 agency have been working on different communication projects. The agency and the team wanted to do their part, knowing the reality that is being lived in the national territory with the migrations from the neighboring country, and the situation of the thousands of Venezuelans who have been forced to move to Colombia. VIEW OUTDOOR Canon: ABC ColorBlind Book Canon, a reference in equipment using the latest technology in cameras and printers, launches an initiative to help parents and teachers detect symptoms of color blindness in children. The "ABC ColorBlind Book " printed by the Canon Mega Tank will help identify the problem earlier in a different, objective and lighter way. Based on the Ishihara Test, a color perception test created in 1917, three agency art directors have redesigned their present-day form with new, more fun images associated with the alphabet. Agency: Dentsu, Brasil VIEW OUTDOOR Netflorist: NetFlorist Busts Drought A campaign created by FCB Cape Town and Hellocomputer for NetFlorist, South Africa's largest online florist and gifting company, came to the business's rescue when sales dried up in 2018. According to managing director, Ryan Bacher, the old adage 'Nothing says I love you quite like flowers' just didnât hold water when it came to sending them during Cape Town's worst drought in 100 years. VIEW OUTDOOR Las Rosas Foundation: The 88 Year Old Anchor While great part of society connects elderly with the idea of decline and disgrace, Las Rosas Foundation performed an action with Chilevision, one of the main TV channel in Chile, to bring back Javier Miranda, the iconic and legendary Chilean anchor to the prime News show. On the National Day of the elderly, in a touching transmission of the most important news, the famous anchor demonstrated that the elderly could remain active contributing to the life and economy of the society.Agency: McCann, Santiago VIEW OUTDOOR Screen Help: Check Out Suite Swedish insurance brand Lansforsakringar and its agency, Stendahls, recently introduced a special lamp that glows red when you've had too much screen time. Now, it has extended the idea into leisure with a hotel suite that you pay more for if you keep going online. skarmhjalpen.se/checkoutsuite-en/ VIEW OUTDOOR Sweden's Paralympic Committee / Toyota: The VR Para Experience How can a football player score - without being able to see the goal? In collaboration with eye specialist Sabina Andersson Geimer, Toyota Sweden and the Swedish Paralympic Committee have developed the world's first Virtual Reality football game, which simulates different visual impairments. The aim of the VR-experience is to spread knowledge about visual impairments, and spark engagement for para-sports. In the game, which is the first of its kind, the player aims and shoots at a real football goal, while the experience of having visual impairment is simulated through a Virtual Reality experience. Agency: The&Partnership Nordics VIEW OUTDOOR IBM: Watson the superfan: How AI is Changing the Game IBM has been the official technology partner of the US Open since 1990, providing scores, stats and insight to tennis fans across the world. In 2018, we wanted to raise awareness for how integral the brand's technology is to tournament operations and for enhancing fan enjoyment of the game â and ultimately, how the same technology is being used to change the world.Agency: GPJ VIEW OUTDOOR Darling Park: Immersive Elevator Experience Leading brand activation agency Traffik has created a series of multi-sensory experiences in the newly-refurbished Darling Park precinct, giving visitors the unique opportunity to enjoy iconic Australian natural wonders they may never get the chance to visit in real life. Users travelling up the elevators can look out to stunning views of scenic locations including islands, rainforests, deserts, beaches, mountains and sea cliffs.VIEW OUTDOOR Samsung Fire & Marine Insurance: Firevase More than 10,000 residential fires occur in Korea every year but, despite the knowledge that having a fire extinguisher at home is like having a fire truck arrive immediately at a fire's early stages, as well as a recently passed law requiring all homes to have a fire extinguisher, a study showed that 58 percent of households still did not have one in 2017. The study also revealed that people who did have fire extinguishers at home stored them in hard to reach places or forgot about them entirely. Cheil Worldwide Korea turned its creativity to the problem, designing a product called "Firevase" which ingeniously disguises an extinguisher as a beautiful vase of flowers that looks great placed anywhere in the house. Firevase is also easier and safer to use than regular powder-type fire extinguishers. Users can put out a residential fire simply by throwing the vase into the fire. The exterior is made of up two layers and holds a non-irritating extinguishing agent made from rigid PVC for safety. The Firevase is designed to explode when it contacts the fire, releasing potassium carbonate to start a rapid cooling reaction that suppresses oxygen and smolders the fire. Beginning on September 1st, Samsung distributed 100,000 Firevases to customers, including to those who lived in areas designated by the Korean Government as "fire-prone," such as traditional Korean villages.VIEW THE CONCEPT Tesco Lotus Supermarket: Cart WheelchairSamsung: Calories Marathon Samsung is the official sponsor of the Tel Aviv Marathon* - Israel's biggest sports event of the year. It has been for a number of years and true to a tradition started in 2017 with the "Samsung Gaming Marathon", it has decided to use that occasion to do good. So this year it is launching the "Samsung Calories Marathon": A marathon where the more calories you burn, the more food products Samsung donates on your behalf to the needy. Agency: Leo Burnett, Tel Aviv VIEW THE SPOT UN Organization for Migration: Light It Up There are a lot of children who are begging in Ukraine. At least 174 of them did it against their will. They were manipulated by traffickers who hide in the shadows. Together with the UN Migration Agency, we invited people to light it up. Angry, Ukraine created an interactive installation. And exhibited it for three days during the Kyiv Lights Festival. A big black cube with one little peephole. VIEW OUTDOOR O.N.E (The Organisation of National Ex-Service Personnel): Sleep Across the world, no single symbol represents a country more than its flag. And, in many countries, no group of people represents that flag with more pride or passion than its military. Ireland is no different. But despite decades of distinguished service as UN Peacekeepers around the world and at home during The Troubles, public awareness of the plight of veterans is almost non-existent, leaving many destitute and in desperate need of help. O.N.E. (The Organisation of National Ex-Service Personnel/Oglaigh Naisiunta na hEireann) aims to raise public awareness and aid for the homeless Irish Defence Forces veterans it provides emergency accommodation for.Agency: Rothco, Dublin VIEW OUTDOOR Iliadin: The Truest CEO Italy is a country with a truth problem: populism, corruption, false promises. Even phone providers are seen as liars. So, if you are a new phone operator -claiming to be 100% truthful with no hidden costs or other bad surprises- how can you prove it to Italians? With a brave idea. That's why we got to Benedetto Levi, the real CEO of iliad, and connected him to a real Polygraph, making him answer real customers' questions. All live on Facebook. The result? 2 millions sim cards sold. And Italians finally have someone to trust. Agency: DDB Group, ItalyVIEW OUTDOOR MSD: The Art of Besting Cancer Treating cancer, oncologists often deal with professional loneliness, loss and grief - but their POV is seldom noticed. In order to empower the medical caregivers - we turned their work into art. Literally.The Art of Besting Cancer is the first art exhibition made of authentic clinical materials, that were twisted into 4 exhibits, each represents a step in the journey of cancer treatment. This way, we highlighted the oncologists as true artists - who save lives, creatively. Agency: Hooligans VIEW OUTDOOR Bowers & Wilkins: Sound SPA Research shows that holiday music can actually increase stress. According to Markus Bergkvist, Music Supervisor, Joel Danell, Composer and Tore Theorell, Professor in stress research, music can also be used to help people relax and calm down if composed in the right way. What's more, we believe at Bowers & Wilkins that high quality sound makes a difference, enhancing the effect of any music.Agency: Stendahls VIEW OUTDOOR Göteborg Film Festival: The World's Most Claustrophobic Cinema Goteborg Film Festival, the biggest in Scandinavia, is promoting the Nordic premiere of the sci-fi adaption Aniara in which humanity is forced to escape from the Earth via spaceship, by allowing a few visitors to sign up for the "World's Most Claustrophobic" Cinema. They will watch the film trapped alone in a sarcophagus and isolated from the outside world. Agency: StendahlsVIEW OUTDOOR Children's Cancer Center: Future Reina Future Reina is a campaign that tells the story of 8-year old cancer patient Reina. Using Artificial Intelligence, we were able to give a glimpse into Reinaâs bright future; through your support, we can make sure she lives to see it. Agency: Republique VIEW OUTDOOR Head & Shoulders: Funny Things Off the Top of My Head Since looks and image are everything in the Arab world and nobody talks about dandruff, we made everyone laugh at it with our original dandruff jokes.FUNNY THINGS OFF THE TOP OF MY HEAD is a live comedy show starring five Middle East's biggest stand-up comedians such as Ali Al Sayed (UAE), Nemr Abou Nassar (Lebanon), Bader Saleh (KSA), Ahmad Al Shammari (Kuwait) and Khalid Mansour (Egypt) all of whom have been featured in Comedy Central Arabia, Showtime, Esquire, Gulf News and Rolling Stone Middle East. Agency: Saatchi & Saatchi VIEW OUTDOOR Note9: The Gallery of Note A new generation has risen and is disrupting the traditional ways of working. They don't keep to any clock. Work and play have become the same when striving to break new ground. And, because they are always-on, they need technology thatâs powerful enough to keep up with them. The all-powerful Samsung Galaxy Note9 is the perfect tool for those who demand more out of life. Agency: Cheil, Australia VIEW OUTDOOR Spotify: PVNCHLNRS At the end of 2018, Spotify and agency YARD teamed up for an innovative and playful outdoor campaign designed to appeal to listeners of Franceâs hottest playlist PVNCHLNRS. Since streaming has taken over the music industry, rap has dominated the scene in France, and its influence on culture as a whole has been undeniable. The campaign from Spotify, created by YARD, celebrates the artists of PVNCHLNRS, the playlist which regroups all the genreâs heavyweights, and which counts more followers than any list proposed by Apple or Deezer. VIEW OUTDOOR Moonee Valley Racing Club: Breast Cancer Can Be Hard to Find Magnum Opus Partners, created a life size âWord Finderâ puzzle containing the word âBreast Cancerâ for women to examine and find the words, and positioned it prominently so women attending the meeting couldnât miss it, with the message âBreast Cancer can be hard to find. Get checked regularly.âVIEW OUTDOOR DAGOMA: Printable Guns To counteract the spread of weapon source files, DAGOMA, the leader of 3D printing in Europe, supported by TBWAParis, is mobilising with its launch of operation HarmlessGuns. The idea is simple: real firearm source files were downloaded then changed so that none of the pieces would fit together, rendering the printed weapon completely harmless. VIEW OUTDOOR Samsung: The Gallery Of NoteCoca-Cola Christmas: Christmas Together Rules This holiday season, Coca-Cola via Geometry Global, launched the video, âChristmas Together Rulesâ, that sums up the activation created in partnership with its key account Azul Airlines.VIEW OUTDOOR Mercedes-Benz: The Three-Pointed-Star CourtBMW X5: Monza, Sahara With a 5793 meter long circuit through the sands and rocks of the Sahara, Monzaâs historic race track comes to life in the heart of the desert.More than 40 people, including engineers, surveyors, technicians and racers, have worked hard to faithfully reproduce a life-size replica of every turn, every straight, every chicane, using the original trackâs turning circles and distances. This monumental effort reflects the spirit of the campaignâs concept âVolere e Potereâ (or âKnow you canâ), culminating with an unprecedented challenge: to drive the new BMW X5 in one of the planetâs most hostile environments, just as you would at the Monza race track. Such spectacular statement shows that today, the pleasure of driving a BMW also extends off-road, due to the innovative xOffroad package on the new BMW X5. This is a car that, like any true leader, can achieve any objective, and is not afraid to prove it. The project, developed by M&C Saatchi Italy and produced by Utopia. VIEW THE SPOT HBO / Westworld: SXSWestworld Giant Spoon, New York welcomes you to Westworld, a luxury destination fans of the show can go to live out their wildest fantasies. HBO gave thousands of fans the opportunity to do just that in real life. With 90,000 square feet, 444 pages of script and 66 actors guests where driven and flown into 'Westworld'.VIEW OUTDOOR KONE: The Most Uneventful VR Experience Ever Made Escalators are boring by design. The only time we notice them is if they break down. Thanks to KONEâs 24/7 Connected Services, broken down escalators are a thing of the past. By connecting their escalators to the cloud and monitoring their performance, KONE makes maintenance predictive, tailored and intelligent. It makes escalators run almost endlessly, without interruptions. But how do you market an innovation that makes a boring subject even more uneventful? By building a never-ending escalator ride in virtual reality, of course. Hasan & Partners, created probably the most uneventful VR-experience ever made.The hyper realistic ride is only accompanied by the monotone voice of the escalator, which informs the user about its performance. Goes to show, that even the most boring subject can become an international sensation when put in the right context. VIEW OUTDOOR Al Tayer Motors: Unseen Potential With "Unseen Potential", Al Tayer Motors, in the UAE, through its agency FP7/Dubai, has owned recycling of automotive spare parts in a distinctive and meaningful manner, and stood out.VIEW OUTDOOR The Transforming Orchestra : Orchestra With Technology Our challenge was to transform the 300-year-old Institution of the Orchestra with technology. Our experience was to create and experience where musical and visual stimuli merge as one. The orchestra is traditionally for aural enjoyment, but we made it a multi-sensory experience where the music can be "touched" and "seen", making use of the entire concert venue. If Bach were alive, imagine what he would compose visually. VIEW OUTDOOR P&G / Safeguard Philippines: The Dinner As the nationâs health partner, P&Gâs Safeguard has always championed healthy handwashing habits in the Philippines. With its latest campaign #GoKamayan with Safeguard â a social experiment featuring celebrities like Boy Abunda, Bianca Gonzalez, Ai-Ai Delas Alas and others â the brand takes an unconventional approach to encourage healthy handwashing habits by tapping into the Filipino love for food. More specifically, the uniquely Filipino tradition of âkamayanâ â the act of eating food with hands. While food is at the heart of Filipino culture, not many Filipinos choose to eat with hands today. The campaign idea is built around this core tension that every Filipino faces â taking pride in their culture and traditions such as kamayan â while also subconsciously conforming to the western ways of eating food with cutlery. Agency: Publicis, SingaporeVIEW OUTDOOR « First « Previous Next » Last » 4 of 8 |
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