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EXPERIENTAL
Toyota: AYGO Live The&Partnership Nordics, Helsinki presents 'AYGO Live' for Toyota Finland who wanted to target a young audience for the new AYGO launched. The asked two social media influencers to test drive the car live on Instagram. Except we didn't limit the live feed to just their own Instagram channels, Toyota turned the entire city into their personal social media playground. VIEW OUTDOOR Three Ireland: First Data - Episode 1 Boys+Girls, Irelandâs largest independent creative agency is helping people find love from the comfort of their own phones. Threeâs All You Can Eat Data plan allows customers to use unlimited data which made it possible to create a dating show held entirely on smartphones. The mini web series was developed and produced by the in-house content studio at Boys+Girls. So far, the show has introduced four sets of singleton via a video call, which has led to some awkward silences, flirty dialogue, and hilariously cringeworthy moments.VIEW OUTDOOR The Walt Disney Company: Hulk Smash The innovative MARVEL themed activation âHulk Smashâ, developed for Sentosa Development Corporation (SDC) and The Walt Disney Company SEA in partnership with BBH Singapore has received a thumbs up from visitors at Sentosa Sandsation: MARVEL Edition, one of the regionâs biggest sand festivals. The âHulk Smashâ attraction, featured at a 16 day-long event that concluded on 16th September, has received an enthusiastic response from the visitors, registering an average of one smash per minute. Targeted at both children and adults, âHulk Smashâ was an experiential activity designed to help participants unleash their Super Hero strength and get a real life experience of how it felt like to be one.VIEW OUTDOOR Cresco Labs: “Got pain? Get relief!” On the heels of Gov. Bruce Rauner signing State Bill 336, which extends the legal use of medical marijuana to individuals who are prescribed opioids, Cresco Labs is drawing awareness to its new program COPE (Cresco Labs Opioid Prescription Exchange) in a refreshing way. August 31 is also âInternational Overdose Awareness Day.â On Wed. August 28, with help from Tom, Dick & Harry Creative Co. (TDH), the medical cannabis company programmed a vending machine to look like it dispensed opioids and placed it outside Chicagoâs political hub: the Thompson Center. The point? Pain pill prescriptions seem as easy to obtain today as a soda bottles, and medical cannabis is a safer solution. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR Rakshabandhan: #LetsPawtect For the Indian festival, Rakshabandhan, WATConsult and BarkNBond showed some unique love to the pets and at the same time to mark the occasion of National Dog Day, they also launched a campaign, "LetsPawtect" to take a pledge to protect and shed our love to the ones on the street. WATizens tied Rakhis (threads or ornamental bracelets) to their pet dogs. The 'brother-sister' bond is, indeed, one of the most amazing bonds and so it is with pets and there also lies a strong belief that most people share a much deeper bond with their pets than their siblings. VIEW VACCINATION OUTDOOR VIEW EXPERIMENT OUTDOOR Carling Black Label: Soccer Song for Change SAâs abuse rate is 5 times higher than the global average. Despite constitutional protections, gender-based violence remains widespread in our country. Carling Black Label recognised the need to acknowledge that alcohol can be part of the problem and used its status as a beacon of masculinity to challenge how men react to violence against women. With a full stadium of men drinking our product, this was the ideal platform for us to take responsibility and share a message with men that they could take home after the game. Agency: Ogilvy & Mather, Cape TownVIEW OUTDOOR Hong Kong Tourism Board: Reframing Hong Kong Grey Hong Kong and Hong Kong Tourism Board enlisted Hong Kong locals to become the city's official photographers, creating a gallery of images that showcases the uniqueness of this incredibly photogenic destination. #reframinghk received over 2000 uploads in first week of launch. The best images finding their way into international marketing campaigns and onto the front of Hong Kong's postcards.VIEW THE CONCEPT Diesel: The Anti-Perfect Collection Amber China has released The Anti-Perfect Collection. The campaign makes a stand against Chinaâs obsession with pursuing beauty and features pieces of jewelry made from cosmetic surgery implants. The campaign was part of Dieselâs worldwide Go with the Flaw campaign.VIEW OUTDOOR Pop Mie: SLURPSPORTS The Asian Games 2018, the largest sports event in Asia, will return for its 18th time from August 18 to September 2, 2018 in Indonesia. This year marks Indonesiaâs second time to host the most exciting sports event in Asia. As the official sponsor ofthe Asian Games 2018 and Indonesiaâs leading instant cup noodle, Pop Mie has launched limited edition Asian Games-themed variants to further enliven the much-anticipated sports celebration. Inspired by the nationâs popular sport such as swimming, tennis and running, Pop Mie released three new Asian Games flavors; Ikan Renang (swimming fish balls flavor), Baso Tenis (tennis meatball flavor), and Ayam Lari (running chicken flavor). Agency: Ogilvy, IndonesiaVIEW OUTDOOR Sony Pictures Animation: Vampire Sunscreen-Hotel Transylvania 3 To promote the release of Hotel Transylvania 3: A Monster Vacation we created our own brand of Vampire Sunscreen SPF 5000 (Holy Water Resistant). We handed out bottles, containing real childrenâs sunscreen (SPF50), to families at beaches and parks around our city and used custom printed bottles as invitations to the film premiere. Agency: BBDO, DublinVIEW OUTDOOR Baneasa Shopping City: Lego EthnicsSmile Asia: The Cleft Collection The Cleft Collection has been deliberately designed to make eating a challenge. The idea behind it is to allow you to experience the struggles children with cleft lip and palate face at every meal. The Cleft Collection was first unveiled at a dinner event at the Ritz-Carlton Singapore, where unknowing guests were made to eat a four-course dinner with the collection, experiencing a small taste of the frustration children with the condition have to deal with at every meal. Agency: McCann Health, SingaporeVIEW OUTDOOR Clin Kids: Stories to Inhale About half of the Brazilian population suffers from respiratory problems. With the arrival of autumn and the dry season, the air tends to get drier. Those who suffer most from this are the children, who needs inhale therapy. But who said they want it? It was thinking in this situation that NBS created the project "Stories to Inhale" for the pediatric clinic Clin Kids. The goal is to turn the drama of inhalation into fun.VIEW OUTDOOR Chile Travel: Wheel The World For 2 years in a row, Chile has been recognized as the World's Leading Adventure Tourism Destination by World Travel Awards, that added to being nominated on having "World's driest desert" and "World's hardest treks" on several online rankings, have created an image of Chile as a tough country to enjoy.To change our reputation, we addressed a social issue never discussed before on Chile to earn media attention on a global scale: We made history creating the first inclusive trekking route in Patagonia to take for the first time a disabled person to Torres del Paine base camp. An experience that was expanded to two new inclusive routes: Easter Island and Cochamo. The 3 documentaries that were shot after the expeditions showing the mind-blowing experiences and the first-time reactions of disabled people visiting Chile, inspired media and foreign travelers to consider Chile as a must visit country. Agency: Raya, Santiago VIEW OUTDOOR Louis Bonduelle Foundation: Tasty Colors Best served hot! Tasty Colors, the first painting set made entirely out of vegetables, is finally here! The first step into a kindergarten program aiming at making kids friends with veggies through play meant months of research, formula tests and a multidisciplinary team of chemists, producers and designers, all for a yummy reason to turn lunchtime into playtime. 100% Bonduelle vegetables, 110% teamwork. FCB for Louis Bonduelle Foundation. Enjoy!VIEW OUTDOOR Croatia Osiguranje: The Tunnel The agencies Bruketa&Zinic&Grey, Brigada and "Millenium promocija" not only created an exhibition showing 133 years of national and Croatia Insuranceâs history intertwined, but also left gaps in-between and invited "ordinary" people to fill them with their personal stories. Why? To showcase that Croatia Insurance Company can survive everything and still come through for its clients.For the first time, history had a place for everybody and it turned out to be the most visited exhibition of the year in Croatia. More than 103.000 people came to see the exhibition in person and 5.370 displayed their stories. Croatia Insurance ended up being the leading insurance company in Croatia in all market segments. VIEW OUTDOOR BMW: The First Fully Sustainable Car Catalog BMW Presents: The world's first fully sustainable car catalog.This catalog, manufactured completely out of sustainable materials, Expresses BMW's future mobility vision an electric driving experience VIEW OUTDOOR Mercedes-Benz: Stadium Halo Board The-Artery developed the creative and production approach for the 360-degree experiential content for the new, state-of-the-art Mercedes-Benz Stadium halo screen. This content is showcased on the stadium's HD Video Halo Board, which is the largest video board in the world. The board itself is 58 feet tall and 1,075 feet in circumference, totaling approximately 63,000 sq feet, with 20K resolution. In the end, the final delivered master was a 20K x 1080 clip which would be viewed on the seamless 11 HD screens, seamlessly encircling the crowd at the Stadium. We were incredibly honored to be a part of this wonderful project alongside our agency and client partners. Agency: Merkley PartnersVIEW OUTDOOR Westpac: Rescue Rashie CASE STUDY: In Australia, drowning is the leading cause of accidental death for children. CPR can save a child's life but CPR instructions are often out of sight, out of date and out of reach. Rescue Rashie turns children's rash vests into CPR signs. To ensure it's fashionable and wearable for kids, a one-of-a kind-design conceals the instructions, then reveals them in an emergency via a quick-release zip. Rash vests are essential in Australia. Parents put their kids in them to protect them from the sun. Now Rescue Rashie can help protect them from drowning too. Agency: Saatchi & Saatchi, Sydney.VIEW THE CASE STUDY Flair Magazine: Marry the Cover GirlAtelca: The Good V1rus The Specific Language Impairment is a great unknown even among the professionals who must diagnose it. ATELCA's request was to get to an idea that changed this situation. CONTRAPUNTO BBDO, Barcelona, spread an Internet virus to university faculties of medicine, teaching, speech therapy and psychology that made students feel as kids with SLI. The virus changed their keyboard's behaviour. A way to make sure they remembered SLI. Once they had already experienced, the virus uninstalled itself automatically. Universities spread our virus through our Trojan horse 'ExamAlert'. When the students downloaded it, the virus self-installed and changed their keyboard to make them experience how a kid with SLI feels.VIEW OUTDOOR Old Blood Gin: Write Our Label Rather than pay money for a fancy bottle design, Old Blood Gin via Cheil, Canada created a blank ceramic bottle and asked bartenders to draw the label. Drinkers were also asked to redraw the label when they ordered a drink. It's all part of the launch campaign. 40% Alcohol. 61% Ingenuity.VIEW OUTDOOR Bath & Body Works: The Blind Exhibition Every year white cane day is celebrated around the world in the month of October. This date goes unnoticed in Panama as well as in many other countries in Latin America, that's why this year Bath & Body Works Panama with the support from the Patronato Luz del Ciego (Light for the Blind Patronage) and the Instituto Nacional de Cultura (National Institute for Culture) have created #TheBlindExhibition, an art exhibit dedicated for the visually impaired as part of the celebration and to further equal rights and support art. Each work of art had its description in Braille as well as printed in English in Spanish in order to continue in the spirit of inclusion. In this manner, every visitor could feel and see the works of art with their soul. VIEW OUTDOOR Times of India: #NoConditionsApply FCB Ulka India's #NoConditionsApply campaign for Times of India aims to change the 400-year-old Bengali Hindu ritual of Shindoor Khela from one of division to one of inclusion. During this custom, married women come together to celebrate their marital status, while others - namely single women, divorcees and widows, as well as the gay and transgender community â are forced to look on, uninvited. #NoConditionsApply creates a newly inclusive Shindoor Khela: narrated by various unmarried women from the community, the film presents the point-of-view of these onlookers, and gives them a voice for change. This new celebration embraces all women, regardless of background or social identity, to transform the long-held tradition of division into a tradition of sisterhood.VIEW THE SPOT Ikea: Truview With the concept Where Life Happens Ikea show that they understand and gets inpired by peoples everyday life. In real life as well as in the digital world. In the Perceptive banner ad campaign they acknowledged that you most of the time click on banners by mistake. Truview ads are for the same reason annoying. People are seldom on youtube to watch them. They run for a minimum of 5 seconds before you can skip them. When most brands put their regular TV ads on youtube and pray for people to stay IKEA turns it the other way around. The actors in these customized ads are so aware that the content is boring and private that they beg you to skip them. Agency: Akestam HolstVIEW OUTDOOR South African National Blood Services: The Blood Stock Ticker Blood bank stocks are always running low. Business people don't and can't take time out of their busy schedules to visit their nearest blood bank and thus we are constantly doing blood drives at small businesses and places of work. One of the problems we faced is that major corporates very seldomly allowed us to do blood drives at their companies due to red tape. So DDB, South Africa, decided to utilize the channels that these high profile decision makers watch everyday. The blood stock ticker. A new way of reaching the people we thought we couldn't reach.VIEW OUTDOOR Tele2: Power Nap POWER NAP. The app that lets you stay online in your sleep. One of Sweden's largest Tele operators, Tele2, is launching via Akestam Holst, an unlimited surf-subscription. And to communicate the fact that you can now surf day and night, they developed an app that makes it possible to surf even in your sleep: Power Nap. Simply enter your favourite sites, set the time to surf and let Power Nap keep you online around the clock. How? By reading the sites in a hypnotic voice the app takes you through everything from real-estate listings to your daily news. Because why miss out when you can be online 24/7, right?VIEW OUTDOOR IM – Swedish Development Partner: The Humanium Metal Initiativ There are hundreds of millions of illegal firearms in the world. As a result, someone is shot every minute. Armed violence is a global epidemic that hits developing countries especially hard. To tackle this problem, Swedish NGO IM has launched, via Great Works/Akestam Holst NOA, Humanium metal, a new material made of recycled metal from gun destruction programs. The metal is melted and molded into units, which are then made available for commercial production. VIEW OUTDOOR Grolsch: Awake Your Curiosity Experiment It's a world of multitasking and efficiency and we're delighted to be connected 24/7 and load our time with as many activities as possible.But is it possible that we forgot the one and most important connection of all? Awake is the kind of festival that wants to disconnect people from multitasking and let them reconnect with themselves through cultural activities, such as forest library, cinema under the bridge, of course, live concerts, arts and many others. As the official sponsor of Awake festival, Grolsch wants to illustrate how important it is to press pause from time to time and, ultimately, reconnect with ourselves. Agency: Kubis Interactive VIEW OUTDOOR Volkswagen: The Blind Photographer and the new Arteon Grabarz & Partner Germany asked Pete Eckert, a photographer from the U.S. to shot the new VW Arteon model. Eckart is blind (but says: "I'm a visual person. I just can't see."). Eckart uses an analogue camera, different flash lights and his colour palette to shoot. Eckart first got to know the Arteon through feel - he traced the lines of the car with his hands until he captured the car in his mind.VIEW THE CONCEPT Islamic Republic of Afghanistan: The Immunity Charm Remote Areas, illiteracy and traditional biases against vaccines mean Afghanistan has a vaccination completion rate of just 50%. Doctors face a lack of immunization history as parents do not maintain vaccination charts. To counter these traditional biases, we turned to another Afghan tradition. A bracelet, tied on infants to ward off evil forces, now also protects them from disease. The Immunity Charm comprises coloured beads, with each bead being code for a specific vaccine. On every vaccine, doctors add the corresponding bead to the bracelet. The Immunity Charm has helped doctors create real enthusiasm in Afghanistan about maintaining immunization history. Agency: McCann Health India. VIEW THE CONCEPT Soy Autista: In Tune With Autism The most popular rock bands in Peru reinterpreted their music hit according for people with Autism.Listen the playlist of Blue Hits here: https://www.youtube.com/playlist?list=PL_ZMisl_LBnj-KhI0Jqlq8Ir4i2m-CLaZVIEW OUTDOOR Air New Zealand: Honolullabys What's the greatest luxury for passengers on a long haul flight? Sleep. We capitalized on this to launch Air New Zealand's new Dreamliner overnight flights to Honolulu by creating a totally new inflight offering - sleep tracks. Agency: FCB New Zealand.VIEW OUTDOOR 20th Century Fox: Assassin's Creed VR Experience An interactive stand with a DNA Sequencer was an exclusive development produced by 5SEIS. We also implemented The Assassin's Creed VR Experience. A large-scale collaboration between AMD, Alienware, Practical Magic, 20th Century Fox, New Regency, and Ubisoft. More than 2,000 fans had experiences and more than 70.000 people met the interactive stand.VIEW OUTDOOR Ishii Clinic: No Salt Restaurant Excessive intake of salt is a global problem. At the Ishii Clinic, there are many patients suffering from hypertension, cerebral strokes, cardiac infarctions and other diseases, that are complications caused by the excessive intake of salt. And these patients become unable to eat flavourful meals using salts. Dr. Ishii aimed to realize a balance of the "Health of Patients" and "Delicious Meals with Salt Flavour". Agency: JWT Tokyo.VIEW THE CONCEPT Batelco: The Smart Buses School buses are supposed to be joyful and safe rides for children. Every day thousands of children in Bahrain travel on buses to schools and back. But unfortunately, in many cases, school buses in the country have turned into carriers of tragic news. The situation has become a legitimate problem in the country. And it has even led to Bahrain's Prime Minister demanding that safety standards in all school buses need to be enhanced. Batelco, Bahrain's leading telecommunications brand and an innovative digital solutions provider, wanted to take on the responsibility to keep children safe in buses. And created The Smart Buses - a cutting edge IoT (Internet of Things) connected vehicle solution - making school buses safe environments for children. This smart vehicle solution marks a new era in the transportation sector, as it helps address security challenges like safety, mobility, monitoring and the weather (which is hot in a country like Bahrain for most months of the year). Agency: Fp7/BAH & FP7/DXB.VIEW OUTDOOR American Craft Beer Week: The Biggest Small Beer Ever Made A story deeply rooted in the truly American ideals that so aptly describe the craft beer movement. We leveraged the social followings of our breweries to make the announcement in the week leading up to American Craft Beer Week, when we launched the beer. In addition, we created a unique can design that featured the names of all 4,490 breweries involved and used the can as a lasting symbol of unity and a reminder of what's truly American. Agency: Victors & Spoils.VIEW OUTDOOR Lennox: Degrees of Perfect Air becomes the medium in this innovative art engineering exhibit for Lennox, a leading manufacturer of residential cooling, heating and indoor air quality products.Titled "Degrees of Perfect," this first-of-its-kind exhibit features five unique murals, painted by five well-known street artists: Bacon, Dodo Ose, 123Klan, Slick and Zek One. The artists used thermochromic paint, designed to react to changing temperatures. When heated air from Lennox systems is applied to the murals, the thermochromic paint layer becomes colorless, revealing the base coat underneath, which provides a second layer for the artists to express themselves in a two-part visual story. When introduced to cool temperature, the color returns. The concept was created by lead creative consultant GSD&M and was curated and produced by A'shop Crew, an artist-run production company based out of Montreal, Canada, that is recognized as one of North America's leading muralist teams. VIEW OUTDOOR Gatorade: Dunk For the past 30 years, Gatorade has crowned the champions of the Super Bowl with the iconic dunk at the end of the game. Although it is seen by millions of broadcast viewers, it's only been experienced by a select few individuals since its inception. So how could the brand allow its fans on social media to take part in the celebration? This year, VML not only wanted to let every fan see the dunk, but experience it for themselves. So we created an interactive augmented reality experience that leveraged the new "lens" functionality of Snapchat to allow fans to create a user-generated video of themselves getting virtually dunked.VIEW THE SPOT |
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FCB, Bucharest have created this spot for Baneasa Shopping City and Lego
Duval Guilaume have created this spot for Flair Magazine
McCann, Peru produced this work for Entel Telethon