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EXPERIENTAL
Kia: Uncomfortable Confessions Kia and agency, Innocean Australia have created an experiential component for their 'Never an uncomfortable moment' campaign for the all-new Kia Cerato. Shoppers were asked to record an uncomfortable message from the comfort of the driver's seat. The activation took place in Westfield Parramatta with almost 200 people recording personal messages over two days.VIEW THE VIDEO Muji To Go Party Tokyo has teamed with the Muji retailer and Japanese airline ANA to create the Muji to Go campaign. One family has a chance to win a trip to anywhere in the world. Before they fly they will be 3D full body scanned at the airport and they will receive their 3D figures at their destination. Customers in branches in Tokyo and Osaka, as well as Shanghai and New York will be able to enter a competition to have their family turned into miniature 3D models. Ten winners will be scanned in-store and receive the models three months later.VIEW THE CONCEPT Ultimate Fighting Championship: Ear Whenever there is sports on television, everyone watching it seems to instantly decide they are the smartest person in the bar. Agencia Africa Brasil has made it possible for sports fans to become real experts in fighting, whatever the social setting. The agency has created the Ultimate Fighting Championship (UFC) EAR wireless headphone, in the delightful form of a battered UFC fighter's ear. How does it work? The headphone has a built-in radio transmitter that makes it impossible to miss a moment of the big fight. VIEW OUTDOOR Unilever: Axe Let Me in The place where most guys actually hit on girls is a club. Ironically, it is the guys that enter with girls that they have better chances to hit on a girl they don't know. LOWE/SSP3/MASS Digital/Sphere Bogota created an App to help guys that were being bounced from clubs for not bringing girls with them. By giving them fake hot girlfriends, the App rescued them and got them in.VIEW OUTDOOR Termoplast: Silencer Termoplast is a brand specialized in sound proofing. The best way to prove its efficiency is to put the product on the test. Therefore, the main sales strategy is to invite users to test the windows in the Termoplast's own stores.Grey, Spain developed a mac app to make the 'Termoplast experience' more reachable to the public and potential clients. VIEW OUTDOOR Coca Cola: Sharing CanScrabble WiFi Like the official game, 'Scrabble Wifi' is a playful way to get free wifi connection by spelling words.People's words served as WIFI passwords, and their scores into free minutes of connection.Based on scrabble rules, the higher the score, the longer the connection.Agency Ogilvy& Mather, Paris VIEW OUTDOOR Kia Cerato: Uncomfortable Serenade Kia Australia and Innocean have launched the second Cerato 'never an uncomfortable moment' stunt â Uncomfortable Serenade.This follows on from their AFL 'Pick of the day' Live stunt which picked up over 1,000,000 earned Youtube hits today alone. http://www.youtube.com/watch?v=-c_3bv5qZv8 VIEW THE STUNT Dock Station Toshiba: Radio Invaders To demonstrate the power of the Toshiba Dock Station , we created an action betweeen two radios that are 'neighbors' on the dial Atlantida Radio, 94,3 FM and Gaucha Radio, 93,7 FM. When the announcer from Atlantida Radio played a song directly from the Toshiba Dock Station, the sound invaded their dial neighbor radio.PLAY THE SPOT Kia Cerato: Pick of the day Kia Australia and Innocean have taken their Cerato 'never an uncomfortable moment' theme and created the campaign's first live stunt. The stunt took place in front of 30,000 footy fans at the recent Essendon vs Greater Western Sydney AFL match. This follows on from their earlier TVC launch which can be viewed on Bestads (Search for Cerata).VIEW THE STUNT Coca-Cola: Small World Machines Coke and Leo Burnett Sydney have unveiled a new initiative aimed at breaking down barriers and creating a simple moment of happiness between two nations at odds - India and Pakistan. The initiative, "Small World Machines", provides a live communications portal through a Coca-Cola vending machine for Indians and Pakistanis to interact with and engage across country borders. The "Small World Machines" experience was created to provoke happiness in the world through human connections.VIEW THE CONCEPT Qantas Loyalty: Stories for Every Journey An untraditional approach from Droga5 Australia to remind Frequent Flyers of Qantas' new routes.VIEW THE CONCEPT Visit Savannah Visit Savannah, a leader in the destination marketing industry, launched via Studiocom the newest iteration of its highly successful website, VisitSavannah.com, VIEW OUTDOOR The One Show: Fracture.io This year, MPC Digital teamed up with The One Club via JWT New York to create Fracture.io, a stunning installation experience for The One Show's lavish after party at NYC's Bowery Hotel. Fracture.io allowed guests - a selection of the advertising and design industries' biggest players - to literally enter the digital space, taking 3D scans of pose-striking partygoers to generate beautifully abstracted, full body 3D renderings.VIEW OUTDOOR Ceres Beer : ivoteanywayThe Depaul Box Company Publicis London and charity Depaul UK have launched a new business initiative selling cardboard boxes to home-movers. The Depaul Box Company allows those moving in to a new home to help those who have no home at all, by ensuring that all the profits from the sale of the boxes goes directly to national youth homelessness charity Depaul UK.VIEW OUTDOOR Wink Hostel: Don't waste it Share itTBWA Hunt Lascaris: Send the briefs back Although TBWAHuntLascaris is well established as an above-the-line agency, our clients were yet to be introduced to the wealth of talent that TBWA Design has to offer. So, to get our clients' attention, we intercepted existing above-the-line briefs and used the physical advertising brief as our canvas. VIEW THE AD Art Institute of Chicago: ChicaGO Picasso Inspired by the special connection the artist had with the city, Leo Burnett's "ChicaGO Picasso" campaign gives Chicagoans a reason to revisit the Art Institute. This week, the agency unveiled a special installation in Daley Plaza that displays window banners, wrapped planter boxes and a sculpture garden of 8' high PICASSO letters scrambled throughout the Plaza using a design that mirrors the other campaign elements (OOH, ambient, digital and print.) VIEW THE CONCEPT Mercedes Benz Australia: A Class in car projection The Creative Shop, Sydney transforms a Mercedes-Benz into an amazing world of discovery.In conjunction with The Artistry, The Creative Shop (TCS) has been engaged by Mercedes-Benz to leverage their recent sponsorship of the new and exciting Spiegelworld Event Empire, which is touring Sydney, Melbourne & Brisbane over the next 6 months.Premiering on the 9th of January at the Entertainment Quarter Sydney, Mercedes-Benz has aligned with Spiegelworld Empire to launch their amazing new A-Class vehicle; a sophisticated, urban and edgy style of Mercedes-Benz, catapulting the brand into a new automotive category.VIEW OUTDOOR Felix: Sauce of Inspiration To celebrate fifty years of Felix in Finland, renowned British pop artist, Nathan Wyburn, has been commissioned to take up a week-long residency. While encased inside a pop-up studio, in central Helsinki, Wyburn will paint portraits of passersby using the brandâs tomato sauce.In addition, fans will receive a time-lapse movie of their ketchup painting being committed to canvas. On completion, both picture and video will be posted on their personal Facebook page. VIEW OUTDOOR Art Series Hotels: Overstay Checkout - The Case Study Why do hotels make you check out at 11am if the next guest's not arriving until 6pm? What if no one's booked in for the next night? Why do you have to check out at all? Introducing the Overstay Checkout from Art Series Hotels and Naked Communications Melbourne. If no one checks in, you don't have to check out.VIEW THE CASE STUDY Fevicol: Runners Fevicol the ultimate adhesive participates in the Mumbai Marathon 2013. Agency: Ogilvy & Mather, MumbaiVIEW THE CONCEPT Inspiring Journeys: The Kakadu Cab Kakadu is one of those places most Aussies would love to visit, but because it's on their doorstep they put it off and opt for a foreign holiday instead. So Arnold Furnace, Sydney came up with an instant solution to the problem in the form of The Kakadu Cab an unmarked Sydney taxi offering anyone who got in two choices: either be driven to their destination just like a normal cab, or get whisked off on a three day adventure around the Northern Territoryâs Top End, courtesy of their client Inspiring Journeys. The only catch was they had to leave immediately. The whole trip was documented with the footage then turned into webisodes detailing the winners' individual experiences. VIEW THE CONCEPT NZ Girl: Regretgasm Whybin TBWA Auckland has created a risque spot for NZ Girl. A beautifully shot video (made within a closed set) tells the story of a young woman's regretgasm. OOH posters allowed people to 'swipe your phone to hear her moan'. Activated via a QR code it directs people to the auto-play video.VIEW THE VIDEO PLAY THE BEER GOOGLES SPOT PLAY THE UNPLANNED SPOT PLAY THE WORST CASE SPOT Marmite: Christmas LightsNew Zealand design students take over Times Square To demonstrate the potential of ultra-fast broadband, Chorus, New Zealand helped 13 New Zealand design students stage an art exhibition in the world's biggest digital gallery, Times Square NYCVIEW THE CONCEPT Those amazing Driving Dogs - the case study MINI tasked DraftFCB Auckland with finding a way for them to help the SPCA adopt our their dogs. Draft realised if they could demonstrate just how smart SPCA dogs really are, they'd have a better chance of finding happy homes. So, they taught three dogs to drive a car. For real. VIEW THE CONCEPT Champagne supernova in the sky DDB and Mango New Zealand created something for the girls at this year's Fashion Weekend. A 4 metre high champagne fountain greeted the ladies as they arrived, only it wasn't bubbly flowing down. Real tears coursed from a hidden irrigation system under suspended plasma screens, which showed the distraught guys who'd been left at home from the Lindauer TVC.VIEW OUTDOOR What the experts don't know We've staged a special broadcast of the UEFA Champions League final match in a pub in Milan. Two legends of Italian football, Billy Costacurta and Jose Altafini, are in the pub giving live commentary. They don't know Publicis Milan organzined hidden cameras everywhere to give the commentators the surprise of their lives. Accomplice: Martina Colombari. cameras everywhere to give them the surprise of their lives... VIEW OUTDOOR Interactive wall at US OpenJamming along on the phone Billboard Magazine features the best of pop music and entertainment. AlmapBBDO, São Paulo couldn't forget this during one of the most boring music moments ever: waiting on hold listening to horrible soundtracks. That's why they decided to create a solution so that our clients and subscribers wouldn't have to endure it any longer: Billboard On Hold Jam Session.VIEW THE AD The soundtrack to your journey Gatwick Express approached 3 of Britain's most talented musicans to create 3 Express Tracks that synched to the view from the window between London Victoria and Gatwick Airport. Customers could only get a free 30 minute Express Track when they booked online. Agency: VCCPVIEW CONCEPT Children have a play-lunch 'Litter Launch', an educational tool for primary school teachers created by Clemenger BBDO Sydney, is designed to get children playing with their rubbish in order to clean up their schools. It was launched in August 2012 as part of Keep Australia Beautiful Week. VIEW OUTDOOR 1 VIEW OUTDOOR 2 Revealing The Naked Espresso Introducing the art and science behind the perfect espresso, Breville reveals The Naked Espresso.Showcasing the commercial features and premium specifications of the BES900, Breville presents the Dual Boiler in all its glory and offer consumers an espresso experience unseen before. VIEW THE CONCEPT Keep Australia Beautiful's Litter Launch 'Litter Launch' is an educational tool for primary school teachers also created by Clemenger BBDO, designed to get children playing with their rubbish in order to clean up their schools. VIEW OUTDOOR 1 VIEW OUTDOOR 2 Spiked drinks New Zealand produces some great craft beer, but a little help never goes amiss. So to create a new craft range for Boundary Road Brewery and Barnes, Catmur & Friends came up with the idea of The Resident. We ran ads in the brewing sites around the world looking for a genius brewer to come down and do his stuff. Attracted by promises of fame, adventure and his very own car park, Spike Buckowski flew all the way from the Terrapin Beer Company in Athens, Georgia to help create the greatest beers every brewed. Or thereabouts. The video tells the story of his adventures in Aotearoa. Which he really struggled to pronounce. Barnes, Catmur is responsible for the conceptVIEW OUTDOOR The Smirnoff Night Project Smirnoff ran a campaign that asked NZâers to submit their best ideas for an extraordinary night out. They chose the best ones, put up the money and help but gave the winners just 1 week to pull the event off. Everything was filmed and turned into a TV series: The Smirnoff Night Project. The campaign was a hit with critics and viewers alike. The Sunday Star Times, The Listener and stuff.co.nz all had it as their TV 'pick of the week' and it doubled the stations viewership when it aired.VIEW THE CONCEPT See the difference a donation can make The Pedigree Adoption Drive offers support to thousands of abandoned dogs across the country. While the numbers hadn't dropped, unfortunately public interest had. Colenso BBDO needed to find a new way to connect. By adapting the way 3D glasses work they were able to simultaneously project two entirely different films on the same screen. Utilising the technology, Nic Finlayson shot two beautiful parallel stories - one of a mistreated dog who gets rescued, the other of the same dog who tragically never gets found.VIEW THE DONATION GLASSES - UNRESCUED CONCEPT VIEW THE DONATION GLASSES - RESCUED CONCEPT The World's First Social Media Powered Flight In the world's first social media powered flight, Loud&Clear Creative launched their client, Strike Bowling's social media manager 40 feet into the air in the middle of Melbourne Central Shopping Centre using the power generated by 'likes, tweets, Instagram and Facebook shares. Every social interaction was rewarded with a squirt of helium in a stunt designed to engage the public and reward them with seeing a human take flight. VIEW THE EVENT « First « Previous Next » Last » 7 of 8 |
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Share the can in this Coca Cola installation from Ogilvy & Mather, Paris 
Bcube, Milan helped Ceres Beer organise young voters 
Share the hotel freebies says Publicis, Singapore 
Case study: How adam&eveDDB London launched Marmite Gold at Christmas.
The IBM Game Changer Interactive Wall made data fun for US Open fans.