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OUTDOOR & PRINT
Decathlon: Rentals For Rubbish In celebration of World Cleanup Day, newly recognised on the UN Calendar of International Days in 2024, taking place this Friday, September 20, DECATHLON is launching âRentals for Rubbishâ, a program that will reward customers for cleaning up their local areas VIEW 3 OUTDOORS VIEW THE AD Road Safety Institute: No Helmets In Greece, it is very common to see motorcycle riders not wearing helmets. In Athens, especially during night hours, the percentage exceeds 30%, while in rural areas it is much worse as there is minimal enforcement. At the same time, according to a research by Hellas Direct, more than 50% of accidents occur at short distances, which often serve as the excuse for not wearing a helmet. (Research data: According to data from Hellas Direct, for 2023, most accidents, with a significant difference (39.84%), occurred very close to home, at a distance of only 2.5 km! Accidents also happen in the next 2.5 km (15.10%), so if we look at it cumulatively, over half of the collisions (55%) occur within a 5 km radius of our home.)VIEW 2 OUTDOORS Four'N Twenty: Prelim The Preliminary Final in AFL football is a do or die game like no other. So agonisingly close to the Grand FInal play-off and yet just one precipitous mis-step away from a chasmic fall from grace. Before such a dramatic encounter, nothing settles a fan's nerves better than the ultimate "pre"... a Four'N Twenty.pie.VIEW THE AD VIEW OUTDOOR Burger King: For Crazy Grillers Burger King has just launched a photographic campaign that's sparking a lot of buzz. In this new initiative, the brand captures the essence of fire and creativity with a series of striking images showcasing homemade grills built by barbecue enthusiasts using completely unexpected items like shopping carts, antennas, and even wheelbarrows. These unconventional grills embody Burger King's irreverent spirit, highlighting the passion and ingenuity of its consumers.VIEW OUTDOOR VIEW THE 4 ADS BinItAtTheRightPlace: The Meteor In July and August, a lot of people hit the road to go on holiday. The number of fires along the way goes up because of cigarette butts thrown away. This campaign tries to raise awareness and change this behavior in an "impactful" way. The cigarette butt as a meteor in this outdoor campaign for Babel, France VIEW 2 OUTDOORS Citizens Advice Bureau: Advice Auctions Citizens Advice Bureau (CAB NZ) is Aotearoaâs free legal advice and assistance service. With potential budget cuts on the horizon, CABâs Advice Auctions aim to show just how valuable their free services are, especially to those who only see value in dollar signs. VIEW 3 OUTDOORS VIEW THE AD Melt Pizzas: TeenHellmanns: Mayo Eclipse A reactive piece to the Eclipse that happened in parts of the world, including the east coast of Canada. VIEW 2 OUTDOORS VIEW THE AD Fundacion Ser: Love That Hurts Love can be beautiful as a fatal trap, where verbal aggressions leave deep psychological marks on its victims. Verbal aggression hurts like a deep blow that leaves its victim marked, affecting their self-esteem forever. This ad generates awareness and every action we take is to generate awareness in the immediate denouncement.VIEW OUTDOOR Colgate: Iconic Breaths 30% of the Brazilian population (around 50 million people) have bad breath. To overcome this issue, besides cleaning the teeth you need to clean the tongue. What if we could bring up iconic tongues to create awareness?VIEW 3 OUTDOORS VIEW THE 4 ADS Guinness: Six Nations Isn't Over When the Menâs Six Nations ends, some sports fans assume the Six Nations is over, but the womenâs rugby is only just starting. As official sponsors of the Menâs & Womenâs Six Nations, GUINNESS is in a unique position to change this, encouraging fans to be proud supporters of them both and highlight that the rugby is not over.VIEW 2 OUTDOORS VIEW THE 2 ADS The Jury Murder Trial: Justice Might Be Served The marketing campaign which uses the tagline Justice Might Be Served, launches in out-of-home (OOH) formats, social, and audio partnership and is delivered by Channel 4's award-winning in-house creative agency, 4creative.VIEW OUTDOOR VIEW THE 3 ADS S-RM: Your First Call Global intelligence and cyber security consultancy S-RM has today unveiled its first ever above-the-line campaign, 'Your first call'.The new campaign seeks to position S-RM as the smart alternative to the "big four" consulting firms amongst c-suite decisionmakers, aiming to help drive double-digit revenue growth and ensure that the brand is highly regarded in the City of London and beyond.VIEW 2 OUTDOORS VIEW THE AD Dominos: Your Party Children's Birthday Parties. A dream come true for children. A nightmare for their parents.While your kids are dancing high on sugar for the 10th time to the same annoying song and you have to talk about politics on a Sunday with random people just because your kid likes to hang out with their kid, there's a slice of happiness reserved for you too. Because with Domino's Party Deals, there's no children's birthday party without Domino's . VIEW 3 OUTDOORS VIEW THE 3 ADS Thane Vaibhav: Weapons Nowadays, news is usually one-sided. Most news platforms show us the side which supports or promotes an agenda or propaganda. This builds a false narrative and perception in the society.But every story has the other side, which usually is hidden. Thane Vaibhav, a leading newspaper in Mumbai and surrounding region, is committed to bring to light the other side to its readers. The way real journalism should be.This campaign clearly shows the other side of the story through cleverly crafted headlines and art direction. VIEW 3 OUTDOORS & PRINT Michelob Ultra: The Michelob Trace The trail of movement left by an athlete produces many forms. We must not show Michelob as an athlete, we have to evidence that he has always been one. We take videos of various athletes as they compete, train or enjoy themselves and follow their movements, colors and so on, to show that in the movement trace Michelob and its distinctive brand elements are present.Agency: Proximity BBDO VIEW THE 2 OUTDOOR VIEW THE PRINT AD Goteberg Energi: Do Less For the Climate At a time when the climate issue is at its peak worldwide, the Swedish energy company, Goteborg Energi, makes an unexpected move. We don't just need to do more to save the climate; we also need to do less. Less driving, less meat consumption, fewer plastic packages, and fewer long-distance tripsVIEW 2 OUTDOORS VIEW THE AD Butter : Weird Stuff Happens. Get Covered with Butter Butter Insurance is an insurance company made for today. A brilliant, modern, progressive business that had identified that traditional insurance companies were irrelevant in the lives of younger consumers. Their products are ill suited to the insurance needs that most of us have - we basically on need insurance for our phones, laptops, airpods, gaming products and specific sentimental items that we hold dear. Agency: BORN VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THE PRINT AD Pepsi Max: Pepsi Max PepsiCo, in partnership with Special Australia, kicked off their "(food) tastes better with Pepsi Max" campaign on International Burger Day (28 May) using the competition's partners to make the point. Because burgers deserve to reach their full flavour potential. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THE PRINT AD ANZ: Screen Savers TBWANZ, Eleven NZ and ANZ have launched a new initiative - ANZ Screen Savers â to help us keep our vulnerable loved ones safe from financial scams with the most adorable security advice created. The initiative combines the one thing all grandparents want, pictures of their grandchildren, with advice they need, tips to avoid getting scammed. VIEW THE FILM VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE PRESS AD Allianz Pet Insurance: Say Aahhh F&B Huskies has unveiled its latest campaign 'Pawscription' for Allianz Insurance, Ireland's longest running pet insurance provider. Research showed that pets help to ease stress and anxiety, promote exercise and even improve cognition in older people. This campaign shows the powerful connection between people's health and their pet's health.VIEW OUTDOOR VIEW THE 3 ADS VIEW THE IN SITU AD Brady Center To Prevent Gun Violence: Grocery "Assault weapons were designed for war zones. Not our communities."VIEW GROCERY OUTDOOR VIEW NIGHTCLUBS OUTDOOR VIEW THE GYM AD VIEW THE NIGHTCLUBS AD VIEW THE GROCERY AD Bangkok Medical Laboratory Bestie or Beastie?When it comes to food intolerance, your long time favorites can easily be your long term foes. Want to know which ingredients are against you? Let your blood tell you.Background:Eating healthy is one of the biggest trends these days. But the awareness of "food intolerance" is still very low in Thailand. Food intolerance means every person has very specific allergies or difficulty digesting certain food ingredients. This is based on the person's genetics, blood type, body type, etc. And no two people will have the exact same set of food intolerance. Just choosing a generic (although seemingly healthy) diet, without knowing the specific food intolerance, can lead to long term health effects. VIEW BEASTIE OUTDOOR VIEW ANTAGONIST OUTDOOR VIEW FRIEND OUTDOOR VIEW POISON OUTDOOR VIEW DANGER OUTDOOR VIEW SHADY OUTDOOR Women's Equality Party: See It Say It Ignore It On the day the Casey Review publishes its findings into the Met Police, finding that it is institutionally racist, sexist and homophobic, the Women's Equality Party (WEP) launches its "See it. Say it. Ignore it." campaign. The campaign, designed by Quiet Storm to support this work, satirises the famous "See it. Say it. Sorted" campaign, highlighting failures by police leaders and politicians to tackle violence and abuse in police ranks. Women's Equality Party activists have put up posters (see attached photos) across the transport network to mark the findings of the Casey Review. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THE 1 AD VIEW THE 2 AD VIEW THE 3 AD KFC: No.11 Eau De Colonel What do you do when your product has the most recognisable scent in the world? You bottle it. KFC's No.11 Eau de Colonel was created by a world renowned high-end perfumier, based on the unforgettable aroma of KFC. On Valentine's Day we released the secret with a print and OOH campaign, directing people to our microsite where they could win one of the exclusive bottles. It was so successful, Wendy's even did a parody ad of our perfume parody ad. Agency: Stanley St VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THE PRINT AD Pizza Pizza: Pie Chart If there's one thing that can unite all Canadians, no matter their favourite music, social media preference, or whether they like cats or dogs it's the joy and satisfaction of a delicious hot and fresh pizza. This is demonstrated In Pizza Pizza's latest campaign rollout, in which the homegrown QSR turns pizza pies into clever and culturally relevant pie charts. The campaign developed by agency partner Zulu Alpha Kilo, is Pizza Pizza's second execution of its new brand platform, Everyone Deserves Pizza, which launched with the inventive Fixed-Rate Pizza program earlier this summer. Paid media is planned by Media Experts leveraging digital OOH, programmatic display, CP24, bus and streetcar wraps, with social media executed by Abacus Agency ok.VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THE LUMBERJACKS AD VIEW THE PIRATES AD VIEW THE CARPOOL AD VIEW THE RAPTORS AD VIEW THE CATS AD VIEW THE YOGA AD Klarna: Dream Cheese Klarna, the world's leading Retail Bank, announced its very first global shopping event, Dream Deal Days. To launch the campaign, Klarna created a pop-up Dream Shop in Sydney, stocked with everything to help shoppers remember what they truly dreamt of, so they could buy it the next morning. the Dream Shop also served Dream Cheese, a hard cheddar designed to help Aussies kick-start the dreaming process.Agency: Thinkerbell VIEW OUTDOOR VIEW THE AD Bumble: A True King Knows Who Comes First Amsterdam based creative director Jessica Stahl has released this new work on April 28th, Kingâs Day in the Netherlands, showcasing the Dutch royal couple having oral sex, addressing inequalities in sexual pleasure like the orgasm gap.VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW THE GUARD AD VIEW THE ETIQUETTE AD VIEW THE ROYAL AD VIEW THE LAND AD Tourism: Go Where Your Mind's Been Wandering When starting to open travel for the country, the Tourism Promotions Board of the Philippines launched a set of domestic travel posters featuring the country's most longed-for destinations-an invitation for travelers to stop dreaming and ''go where your mind's been wandering.'' These images are designed to to convey a clear graphic message, while retaining the authentic features of each destination with images shot on location. Each reflects well-known features of each of these destinations. The silhouettes are designed to work as stand-alone images or to be seen in succession.Agency: BBDO, Guerrero VIEW CEBU OUTDOOR VIEW DAVAO OUTDOOR VIEW LA UNION OUTDOOR VIEW THE FIRST PRINT AD VIEW THE SECOND PRINT AD VIEW THE THIRD PRINT AD Knacki Hotdogs: Dog Knacki knows how kids like their veggies in quirky new plant-based print campaign by Ogilvy Paris. Herta, the #1 French delicatessen meat brand, creates a plant-based sausage that looks, tastes and acts like the Knacki hotdogs kids love most. Veggies, like kids love them. Meet: the giraffe, the dog, the octopus, and the butterfly. The creative solution is a series of fun and kid appealing balloon animals made of Knacki plant-based hotdogs. At first glance, the visuals may appear to show animal shaped balloons; but, after studying further, the eye transforms the visuals into what it really is.VIEW DOG OUTDOOR VIEW GIRAFFE OUTDOOR VIEW BUTTERFLY OUTDOOR VIEW THE DOG AD VIEW THE GIRAFFE AD VIEW THE BUTTERFLY AD VIEW THE OCTOPUS AD VIEW THE FAMILY AD St Vincent de Paul Society: Vote For Me Our seniors are the record holders in terms of abstention: Not by choice. 1/3 will be incapable of going to the polls, many of them being left alone, abandoned by society and therefore also by the greatest symbol of it, our democracy. ABSTENTION, A QUESTION OF AGE? In fact, while the abstention of young people front lines the news every election, in 2017 it was the 80 age group (which represents more than 6 million French people) who abstained the most. Agency: Ogilvy, Paris VIEW OUTDOOR VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW THE SIXTH AD CANAL+: This Is Going To Hurt First a successful book by Adam Kay that got turned into a brilliant TV series that aired on BBC, THIS IS GOING TO HURT, the extraordinary story of an ordinary doctor, is now coming to French TV screens thanks to CANAL . The British series that breaks the codes of the medical genre arrives on CANAL on March 31st. Adapted from the bestseller autobiography by Adam Kay, a former British obstetrician, the series tells the unfiltered but witty story of his daily life in a gynecological department of a British public hospital run by the NHS.VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THE PRINT AD My Foodie Box: The Disappointing Discount If Western Australia were an OECD country â it would have the second largest gender pay gap in the world. For International Women's Day, #MyFoodieBox is using the gender pay gap of 21.9 percent as a promotional code to raise money and awareness for the very problem on show. Every time a person of any gender uses this code, it will generate funds for the Gender Equality Alliance, and help to combat the wage disparity.Agency: Significant Other Creative Agency VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THE PRINT AD Colcrim: Stray Bullets Inbrax, Santiago have created these ads for ColcrimVIEW DAUGHTER OUTDOOR VIEW GIRL OUTDOOR VIEW BABY OUTDOOR VIEW THE DAUGHTER PRINT AD VIEW THE GIRL PRINT AD VIEW THE BABY PRINT AD UN Women Australia: Power Like You've Never Seen Created by BMF and supported by UN Women Australia, the brand platform and integrated campaign encourages Australians to rethink the face of power and support a new era of female political leadership. It calls on Australians to question traditional representations of power and to urge more women to become political representatives.VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW THE PRINT AD International Day of Zero Tolerance for FGM: Every Ten Seconds Over 3 million girls are in danger of being subjected to female genital mutilation (FGM). Estimates suggest that the pandemic may have far-reaching consequences, increasing the number of potential FGM victims by 2 million during the next decade. A recent campaign from World Vision Finland speaks out against this violent tradition to prevent it from continuing undisturbed. The campaign was created together with FGM survivors for the International Day of Zero Tolerance for FGM, February 6th. The creative partner behind the idea is TBWA/Helsinki. VIEW OUTDOOR VIEW THE FIRST PRINT AD VIEW THE SECOND PRINT AD Volvo Car Brasil: Recharge Hijack A pioneer in electrification in Brazil and a leader in the plug-in hybrid vehicle segment, Volvo Car Brazil already has around 1,000 free electric charging stations throughout the country. The charging points can be used by customers of various brands who own hybrid and electric cars, and that's exactly what the brand used to thank all those who have embraced electrification in their daily lives. The "Volvo Recharge Hijack" campaign, created in partnership with Grey Brasil, goes on air this weekend, from December 10th to 12th, and shows different models of cars charging at Volvo's charging stations, highlighting the versatility and accessibility of the facilities. VIEW OUTDOOR VIEW THE FIRST PRINT AD VIEW THE SECOND PRINT AD VIEW THE THIRD PRINT AD Bonsoy: But is it Bonsoy There is a growing trend to display the alternative milks on offer within the Australian cafe culture. We noticed that many avid Bonsoy drinkers will actually leave a cafe and walk further just to ensure that they are getting the best milk for their coffee. Tapping into this behaviour, we wanted our campaign to use the one question our fans ask baristas: "Is it Bonsoy?" By doing this, we're spreading the core Bonsoy drinker's sentiment to a wider audience.Agency: Thinkerbell VIEW COLLECTION OUTDOOR VIEW COFFEE OUTDOOR VIEW POSTER OUTDOOR VIEW THE FIRST PRINT AD VIEW THE SECOND PRINT AD Saint Vincent de Paul: Impossible Choices At Christmas, we all face many choices. Whether it's what presents to buy or what food to serve for Christmas dinner. But many families living below the poverty line will face impossible choices like deciding between whether to pay for heating or put food on the table, or buy Christmas presents for their children. With this campaign we wanted to highlight this struggle and remind donors that they can help. The campaign includes press OOH and radio and is a follow up to last year's award winning Christmas campaignAgency: In the Company of Huskies VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THE FIRST PRINT AD VIEW THE SECOND PRINT AD Guinness Storehouse: Together At Last What better way to celebrate the reopening of the extended Gravity Bar than sharing a couple of pints! Outdoor, Press, Digital Display and Social Campaign for the Guinness Storehouse.Agency: In the Company of Huskies VIEW OUTDOOR VIEW THE PRINT AD |
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Three new outdoors Melt Pizza from Inbrax, Santiago