OUTDOOR & PRINTElite Confectionery: After Corona
In a world where all government systems and experts are busy fighting the Corona virus, what can a chocolate brand do to contribute to the fight? Well, let's be honest not very much. But that didn't stop Elite's "Keef Kef" brand from playing its humble part. Elite chocolate's "Keef-Kef" bar is an iconic choclate bar every Israeli has grown up on. Its name is based on two words which taken together mean fun. But when you break up the combination, you'll notice that the first word is "Keef" - the Hebrew word for "High Five".
Agency: BBR Saatchi & Saatchi, Tel Aviv VIEW OUTDOOR VIEW THE PRINT AD Guinness Clear: The Average Length
Guinness have been supporting their 'Guinness Clear' brand once again during this year's Guinness Six Nations Rugby Championship. Ads for Guinness Clear, which is in fact just ordinary tap water, have been running above urinals and in cubicles at stadiums during the six week tournament. The unique media location seeks to grab punters at an opportune moment, when they are typically stopping off on their way to the bar. Each ad explains the benefits of drinking the odd pint of Guinness Clear alongside regular Guinness, on a big day or night out.
Agency: AMV BBDO, London VIEW OUTDOOR VIEW THE FIRST PRINT AD VIEW THE SECOND PRINT AD VIEW THE THIRD PRINT AD Pilsener : CLOWN
Ecuadorianâs Carnival Icons
Agency: MullenLowe Delta VIEW OUTDOOR VIEW THE DEVIL PRINT AD VIEW THE QUEEN PRINT AD McDonald's: Big Mac
Building on the brands heritage of iconic out of home advertising, this latest instalment serves time relevant reminders of hero menu items such as the Sausage & Egg McMuffin, Big Mac and Filet-O-Fish. Created by Leo Burnett London, in collaboration with renowned typographer David Schwen, the eye-catching creative features ingredient stacks that are so recognisable, viewers of the work create their own association back to the McDonald's products they are referencing.
VIEW BIG MAC OUTDOOR VIEW MCMUFFIN OUTDOOR VIEW THE BIG MAC AD VIEW THE MCMUFFIN AD VIEW THE FILLET O FISH AD The Oriental Institute:
The Oriental Institute (OI) of the University of Chicago launched its first marketing campaign titled, "Uncovering the Past, Together," to mark the centennial of the OI, commemorating 100 years of pioneering research and study of the earliest civilizations in the ancient Middle East. The brand campaign was created by Chicago-based marketing agency Tom, Dick & Harry Creative Co. (TDH) in partnership with the University of Chicago's Communications and Creative teams.
VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW THE PRINT AD World Wildlife Fund: Fish Love Band
Cheil Worldwide presents a new campaign FISH LOVE Band to protect fishery resources during the highest fishing season by partnering with WWF(World Wildlife Fund) Korea and Ministry of Oceans and Fisheries.
FISH LOVE Band campaign gives out slap bands that can help measure the length of a fish to distinguish immature fish from older ones. The campaign aims to raise public awareness on excessive fishing of immature fish since it is a big threat to sustainable fishery in Korea. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW THE FISH LOVE BAND AD McDonald's: Big Mac Bacon
McDonald's Sweden recently launched Big Mac Bacon. Simply a classic with bacon. To advertise the news Nord DDB Stockholm created a series of outdoor and print ads where Da Vinci's "Mona Lisa", Van Gogh's self-portrait and Grant Woods "American Gothic" were showed, but with one addition, bacon. In radio, bacon were added to Beethoven's Fur Elise.
VIEW VAN GOGH OUTDOOR VIEW GOTHIC OUTDOOR VIEW THE PRINT AD McDonald's: Trick or Cheese?
The most famous cheeseburger in Finland didn't wear any Halloween costume, but was sure scary enough. Would you dare to taste it?
Agency: NORD DDB, Helsinki VIEW OUTDOOR VIEW THE PRINT AD Department of Education: Violence in Schools
When students share and like school fight videos in social media, they actually encourage more violence in doing so. This poster made that point very clearly at bus stops around schools.
Agency: Gatecrasher Advertising VIEW OUTDOOR VIEW THE AD Greenpeace: Amazon Fire
From our trench as a communicator, launched this call to all countries to take action in this ecological catastrophe in the Amazon, perhaps the last place of hope for the planet.
Agency: Lion Heart VIEW UE OUTDOOR VIEW USA OUTDOOR VIEW CHINA OUTDOOR VIEW CHILE OUTDOOR VIEW ECUADOR OUTDOOR VIEW URUGUAY OUTDOOR VIEW VENEZUELA OUTDOOR VIEW THE BRASIL AD VIEW THE PERU AD VIEW THE BOLIVIA AD VIEW THE PARAGUAY AD VIEW THE ARGENTINA AD VIEW THE COLOMBIA AD Tanqueray: GIN IS IN
YARD, USA has created this campaign for Tanqueray.
VIEW OUTDOOR VIEW THE FIRST AD VIEW THE SECOND AD Doritos: Anti-Ad
Goodby, Silverstein & Partners has created this 'Anti-Ad' campaign for Doritos.
VIEW OUTDOOR VIEW THE AD BBC One: Peaky Blinders Fan Art,
BBC has launched this outdoor/print campaign to celebrate the return of Peaky Blinders season 5 illustrated by fans of the show. There were over 1,000 one-of-a-kind submissions. Agency: BBC Creative, London
VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR VIEW THE FAN ART 6 AD VIEW THE FAN ART 7 AD VIEW THE FAN ART 8 AD VIEW THE FAN ART 9 AD VIEW THE FAN ART 10 AD VIEW THE FAN ART 11 AD Europcar: Move Your PassionPolicygenius: Differences Should be Celebrated
Insurance company Policygenius has released this print and outdoor 'Differences Should be Celebrated' campaign.
VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW THE PRINT AD Desperados: Tear It Up
Desperados, HEINEKEN'S tequila flavoured beer brand, launched new global campaign via We Are Pi, Amsterdam, that brings to life the brand's iconic party spirit in a disruptive way to launch new identity and packaging refresh. The campaign and branding are influenced by Desperados' daring heritage that continues to push the boundaries of wild experimentation. Named "Tear It Up" the launch creates a fresh visual identity from ATL through labels, digital and POS material.
VIEW OUTDOOR VIEW THE ORIGINAL 1 AD VIEW THE SANGRE AD VIEW THE NOCTURNO AD VIEW THE ORIGINAL 2 AD VIEW THE MOJITO AD VIEW THE ABSINTO AD Mastercard: Fingerprints Portraits
With the PSD2 revisions under way and the SCA mandates about to go live, biometric authentication is becoming a hot topic in the European society.
But even though Mastercard has finished developing the tools necessary to comply with the new payment industry standard â ID Check being the most important one â the supporting consumer-facing communication frameworks to educate & carry the innovation message are yet to be developed. How can we send a clear and impactful message to consumers about the new biometric safety & security tools while it's still hot news? Agency: McCann, Prague VIEW THE WOMEN AD VIEW THE MAN AD Youth Council to End Gun Violence: Mass Shooting Insurance
LA Mayor Eric Garcettiâs Office and his Youth Council to End Gun Violence (MYCEGV), in partnership with the LA creative agency Omelet, have created Louder Than Guns, a campaign that shows how taking action can create real change and save lives. Every day in the US, 100 Americans are killed by guns. From mass shootings, homicides, gang shootings, suicides, school shootings, and accidental gunfire - living with this epidemic isn't something we have to accept. Louder Than Guns is a two-part campaign inspired by the frustration the high school students of Los Angeles are feeling toward the apathy and normalisation of gun violence.
VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW SHOOTING INSURANCE OUTDOOR VIEW ARE YOU COVERED OUTDOOR McDonald's: McFries
McDonald's menu items are so iconic that people automatically recognise them with just a glance - this is the premise of a purposely blurry brand campaign for McDonald's Puerto Rico. Created by TBWASan Juan, the prints present McDonald's icons such as the Big Mac, the Happy Meal and the McFries as blurry images against simple single-colored backgrounds. This campaign aims to provoke and prove that anyone can recognise McDonald's menu items, even from a distance and without its famous Golden Arches logo. With copy that reads 'No se diga mas' (Say no more), the campaign makes it clear that there's no need to explain anything to consumers for them to understand who the ad is for.
VIEW OUTDOOR VIEW THE FIRST AD VIEW THE SECOND AD Paulig: Paulig City Coffees
The city coffee series - a design series by Bob the Robot on behalf of 140 year-old Finnish coffee brand Paulig - are aimed at Finnish, Lithuanian, Latvian, Estonian and Russian markets. Anchored by clever coffee callbacks to various landmarks and symbols (including The Statue of Liberty, Arc de Triomphe, and Cuba's iconic vintage cars, etc) the print, OOH, and video campaign promotes the different city-themed flavors of Paulig - Cafe Havana, Cafe Barcelona, Cafe Parisien, Cafe Sydney.
VIEW SYDNEY OUTDOOR VIEW HAVANA OUTDOOR VIEW THE BARCELONA AD VIEW THE PARISIEN AD Help for Heroes: Stigma Clock
On Blue Monday, dubbed âthe most depressing day of the yearâ, Help for Heroes illuminated London landmarks to shed light on the stigma preventing veterans from accessing the support they need for mental health issues. At the centre of this new campaign created by McCann London and McCann Enterprise and Help For Heroes is the #StigmaClock. Depicting the four-year delay it takes Armed Forces veterans to seek help for psychological wounds such as post-traumatic stress disorder (PTSD), the clock was projected onto the Tower of London in support of veterans suffering in silence.
VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THE PRINT AD Detran-RN: Consequences
Brazil has one of the highest rate of motorcycle accidents in the world. Therefore, the importance of producing creative, impactful and efficient advertising campaigns have the goal of raising awareness, to educate bikers about traffic growing. After all, a thousandth of a second can have consequences for the rest of your life. Agency: Executive Propoganda, Brasil
VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THE FIRST PRINT AD VIEW THE SECOND PRINT AD VIEW THE THIRD PRINT AD McDonald's: Sydney Tower - Big Mac
McDonald's Australia has transformed Westfield Sydney Tower by projecting a Big Mac pictogram onto it, turning one global icon into another in a new campaign via OMD Create. The projection which sits 268 metres above the city, marked Macca's launching 30 days of mouth-watering deals throughout November via the mymacca's app and the very first offer, the Big Mac for only $2.
VIEW OUTDOOR VIEW THE AD General Motors: Chevrolet
The safety of drivers remains the most important for Chevrolet. This campaign via Commonwealth // McCann, seeks to raise awareness that at the time of drinking alcohol you believe you can drive but in reality who is driving is the effect of it.
VIEW BEER AD VIEW CHAMPAGNE AD The West Coast Foundation: Fish Chart 2050
According to a new report, by 2050 there will be more plastic in the sea than fish. Because of this The West Coast Foundation and Stendahls Sweden created this outdoor campaign forcing us to act now to stop the rising tide of rubbish. Let's end littering on our beaches.
VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW THE PRINT AD Paddy Power: The Official Bus of Gay Professional Footballers
The Premier League is under fire this past weekendâs Brightonâs Pride Festival, where its attitude towards homosexuality has been criticised. The protest has been organised by Paddy Power, who are partners of Brighton Pride, which is the UKâs biggest LGBTQ event. For the first time in history, there are over one million openly LGBTQ people in the UK alone. In other words, 1 in 50. Paddy Power sent a powerful statement about the state of play in professional football, and a special message to any professional footballers who might be considering coming out: Weâre ready when you are.
Agency: Officer&Gentleman, Madrid VIEW BUS OUTDOOR VIEW THE PREMIER AD VIEW THE GUARDIAN AD VIEW THE DOESN'T MATTER AD VIEW THE NO GAY AD VIEW THE WARM UP AD St. George’s Common Table: It's Shocking
With hunger and homelessness becoming a growing public health issue, more people are faced each day with eating whatever they can find to survive. This poster campaign, created by, Saatchi & Saatchi Wellness and designed to run in New York City bus kiosks brings the harsh realities of living on the street to life. Then invites passersby to help spread the word about the free wholesome meals served at St. Georgeâs Common Table.
VIEW FISH OUTDOOR VIEW GARBAGE CAN OUTDOOR VIEW HAND OUTDOOR The Sun: Flag
To support England's 2018 World Cup effort, The Sun created a typographical England flag poster. The cross of the flag is a rousing message made up of the names of past and present England World Cup players. Agency: Pulse Creative
VIEW OUTDOOR VIEW THE PRINT AD Uni-RN: Rock Day
Made for the Rock Day of the University Center of Rio Grande do Norte, this advertising opportunity plays with the rock star stereotype, who gives up from everything to live from his art. Bringing real biographical data of great music names - John Lennon, Freddie Mercury and Jim Morrison - it shows that it is possible to reconcile art and studies. Agency: Executive Propaganda, Brasil
VIEW THE AD Play-Doh: Airplane
In April, Hasbro transforms itself into a world of imagination and creativity to celebrate Children's Day with the launch of the "Open a jar of imagination" Play-Doh campaign. The brand seeks to remind the entire world the importance of encouraging children's imagination, with an idea that adds a pack to the traditional Play-Doh can. With this approach, we give life to the concept that becomes the best possible way to give imagination with no instructions, age restrictions or even explanations. Play-Doh invites to use creativity so you can see beyond the product and imagine what it can be. Agency: DDB, Colombia
VIEW AIRPLANE OUTDOOR VIEW ROBOT OUTDOOR VIEW MONSTER OUTDOOR VIEW THE AIRPLANE AD VIEW THE MONSTER AD VIEW THE ROBOT AD Hapa Sushi: Eat Well Before It All Ends
Colorado restaurant chain Hapa Sushi is utilizing unedited President Trump tweets to remind people to enjoy a good delicious meal while we all still can. Agency: TDA_Boulder.
VIEW OUTDOOR VIEW THE 1ST AD VIEW THE 2ND AD TrackSAFE NZ and KiwiRail: Remove Your Risk
Playing live at a railway level crossing, influential New Zealand band Drax Project performed a gig with a difference, surprising pedestrians with an unexpected demonstration of safe crossing behaviour. The band then launched the activation over their social channels. The campaign also includes bold posters in targeted placements near high-risk crossings. These were created in collaboration with French illustrator, Quibe, famed for his single-line illustrations. Created by Clemenger BBDO | Touchcast, Wellington.
VIEW TRACKSTOPPERS OUTDOOR VIEW PATRICK OUTDOOR VIEW CARLITA OUTDOOR VIEW STUART OUTDOOR VIEW ALLAN OUTDOOR Beyond Retro: The Organ Donor Price Tag
ANR BBDO, Stockholm and Beyond Retro have teamed up to create 'The Organ Donor Price Tag,' price tags that double as organ donor cards. Simply tear off the organ donor card from the price tag, fill it out and keep it in your wallet. This way medics will know you've agreed to donate.
VIEW OUTDOOR VIEW THE 1ST PRINT AD VIEW THE 2ND PRINT AD VIEW THE 3RD PRINT AD Detran-RN: Be coherent. Be Concious.
From daily traffic situations and common drivers' citations, Executiva Propaganda, Brasil, created an advertising campaign capable of drawing attention precisely by gathering arguments that allow an immediate and true identification of the entire population with reality.
VIEW 1ST OUTDOOR VIEW 2ND OUTDOOR VIEW THE 1ST AD VIEW THE 2ND AD VIEW THE 3RD AD Faber Castell: Eco Eraser
Campaign made for Faber Castell Eco Erasers, to highlight its eco freindly elaboration, friendly with environment. Agency: Imbrax, Santiago
VIEW THE ANTEATER AD VIEW THE BEAR AD VIEW THE FROG AD Havaianas: Made of Brazilian Summer
When you think of Havaianas, you think of everything that best represents the Brazilian summer, such as happiness, rhythm, energy, friendship, spontaneity, good vibes and free spirit. That is why AlmapBBDO in Brazil decided to turn the packaging for Havaianas into packaging for all that. The packages - designed in the shape of various products - will both contain the products at stores around the world and promote the campaign's message, "Made of Brazilian Summer", on posters, ads, vignettes, gifs, shop windows and decorations. The packages will also be used throughout the year in activations, press kits for influencers and direct marketing actions. Also, the brand's social network channels will bring foreigners to Brazil to experience the things that make the Brazilian summer, like Havaianas.
VIEW PACKAGING VIEW POSTERS VIEW PRINT ADS VIEW TAIWAN SHOP WINDOW VIEW LISBON SHOP WINDOW Tramontina Knife: Cutting Edge
Horizon FCB Soudi Arabia has created this 'Cutting Edge' outdoor and print campaign to promote Tramontina Knife.
VIEW EGGPLANT AD VIEW LETTUCE AD VIEW POTATO OUTDOOR VIEW SAUSAGE OUTDOOR Kettle Brand: Oregons Second Best Edibles
The "Stir the Pot" campaign, Kettle's first ever brand campaign launching Mon, 10/17 celebrates the brand's counterculture heritage in its hometown Portland market, where Kettle Brand was founded in 1982 as the outgrowth of Cameron Healy's passion for selling natural foods out of a beat up van on Interstate 5. Declaring their chips "Oregon's second best edibles," Kettle, via Duncan/Channon, San Francisco, will launch an edible wall, 10/31-11/14, that will allow consumers to grab bags of their favorite flavors. The campaign also includes OOH, social and radio, including a jingle in keeping with the nostalgic tone of the campaign.
VIEW EDIBLES 1 OUTDOOR VIEW EDIBLES 2 OUTDOOR VIEW GLASS OUTDOOR VIEW BACON OUTDOOR VIEW BBQ OUTDOOR VIEW WILD OUTDOOR Malibu: Coconut
Malibu finally reveals his recipe in a new surprising and humorous outdoor campaign via Marcel Paris.
VIEW THE FIRST POSTER VIEW THE SECOND POSTER VIEW THE THIRD POSTER The Times of India: Farmer's Suicides
Taproot India's highly acclaimed print campaign for The Times of India that raises awareness of suicides by farmers in India. Plagued by droughts and crop failure, nearly 300,000 farmers in India committed suicide last year. The agency created portraits of 12 dead farmers using the same object that had been their undoing - dry, burnt hay. Photos of the originals were used as press ads and posters and the originals were sold to raise funds for the families of the farmers.
VIEW THE PRESENTATION BOARD VIEW THE FIRST POSTER VIEW THE SECOND POSTER VIEW THE THIRD POSTER « First « Previous Next » Last » 2 of 3 |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feedVisit Campaign Brief for Australian creativeadvertising news |