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TV & INTERACTIVE
Canadian Down Syndrome Society: Endangered Syndrome Each time a new species becomes endangered, alarm bells are raised by conservationists and scientists who immediately take action to secure protection and resources that will ensure their survival. But what happens when an at-risk population is a group of humans with particular characteristics, such as people with Down syndrome? In some countries like the U.S., there have been 30% fewer people born with Down syndrome than projected, and in a few countries, that number is approaching zero. Because of this, the Down syndrome community has less of a voice in the world today, resulting in a lack of housing, education and funding for a community that desperately needs support. The Canadian Down Syndrome Society (CDSS) is applying to the International Union for the Conservation of Nature (IUCN), the organization that manages the Red List of Threatened Species, to have people with Down syndrome become the first humans to ever be included, in an effort to advocate for similar kinds of funding, protections, government intervention and public awareness that species on the Endangered List receive.Agency: FCB, Canada VIEW THE EMPLOYMENT SPOT VIEW THE COMMUNITY SPOT VIEW THE HOUSING SPOT VIEW THE CONCEPT Vote.org: The Whatever Party Launching today via agency Team One, âThe Whatever Partyâ is a new political party representing the largest and most influential voting-block in American politicsâthe more than 40% of eligible voters in America who impact the outcome on Election Day simply by not casting a ballot. Represented by the symbol of an ostrich burying its head in the sand, âThe Whatever Partyâ provides vital online tools, shareable social content, broadcast spots and collectable campaign collateral via TheWhateverParty.org, in the run-up to Election Day on Tuesday, Nov. 6. VIEW THE SPOT VIEW THE CONCEPT Nothing Bundt Cakes: Entries WebSlider In the activation stage of this campaign, communities were asked, via email and paid Facebook video and banners, who is your greatest "joy giver"? Over 1100 different people were nominated by their friends and co-workers for the chance to have Nothing Bundt Cakes host them an elaborate surprise party. Two were chosen and their parties filmed. In the campaign's branding stage, the resulting 2:00 videos were distributed, via paid Facebook, to a target audience of women 25 - 55, especially "thoughtful gift-givers." The unstated campaign message is "cakes are communal joy." Agency: 3Headed Monster VIEW THE HOLLY SPOT VIEW THE SHARON SPOT VIEW THE TEASER SPOT VIEW THE WEBSLIDER CONCEPT VIEW THE FACEBOOK CONCEPT 13cabs: Serge Bumpers Targeting a frustrated younger demographic out and about, 13cabs is raising the issues of surge pricing via a re-invigorated 'Serge' of their own. This newer, younger, 'Sergier' Serge will be popping up in YouTube browsers all over the country, starting this week. Taking advantage of YouTube's recently launched Director's Mix technology, the campaign, created by Tinkerbell, will kick off with a boot load of individually created hyper-targeted 6sec bumper ads that speak directly to the audience with messaging related to their search terms, and trending topics. As the campaign unfolds many more individualised messages will be added to the mix simply by supplying updated audio files to the Director's Mix platform. VIEW THE 7 SPOTS VIEW THE CONCEPT Rover com: Meet The Dog People Rover.com, the nation's largest network of 5-star pet sitters and dog walkers introduces it's first national integrated campaign from Pereira & O'Dell titled "The Dog People". VIEW THE PEOPLE SPOT VIEW THE SITTERS SPOT VIEW THE CUDDLES SPOT VIEW THE BUTT CONCEPT VIEW THE WAR CONCEPT VIEW THE RUBS CONCEPT Myer: The Story Of Santa's Star Experience the magic of Myer with our interactive Christmas storybook. Santa's no stranger to the night sky, but this Christmas something happens that throws his journey into jeopardy. Join Elf, Reindeer, Angel and Mouse as they embark on an adventure to help Santa find his way to Australia and save Christmas. Agency: Clemenger BBDO, MelbourneVIEW THE CONCEPT VIEW THE SPOT C&G Baby Club: The Happy Song A thousand British parents have helped C&G baby club create an extraordinary, groundbreaking new song called The Happy Song - the first scientifically tested song created to make babies happy. Mums and dads across the UK were asked to name the noises that make their little ones cheerful so they could be added to the track, which is released today on Spotify and SoundCloud. VIEW THE SPOT VIEW THE MAKING OF Catterbox: Greetings adam&eveDDB introduces Catterbox from Mars Temptations, giving cats a voice for the very first time.VIEW THE GREETINGS SPOT VIEW THE TASTY TASTY SPOT VIEW THE PLAYTIME SPOT VIEW THE SNACKTIME SPOT VIEW THE SKATER SPOT VIEW THE DINNERTIME SPOT VIEW THE PAMPER SPOT VIEW THE CUDDLES SPOT VIEW THE CONCEPT Guitar Hero: HornMND Australia: The Fading Symphony Things take an unexpected turn during Tim Minchin's haunting performance of Neil Finn's 'Don't Dream It's Over' with the Sydney Symphony Orchestra. A powerful analogy placing a spotlight on the debilitating nature of Motor Neurone Disease (MND), and the most inspiring video you'll watch today. Donate now to contribute to research & care and help support the worldwide fight to end ALS/MND. Until we have a cure, today and every day, two Australians will die with MND. Agency: The Works Sydney.VIEW THE SPOT VIEW THE CONCEPT Lexus RX: Step Forward Lexus invited Jeb Corliss, one of the world's top wingsuit pilots and a Lexus driver since 2007, to get behind the wheel of the first RX in Australia. In a way that only he could. The hero film, which runs on TV, cinema and digital also features a 360-degree Virtual Reality experience of Jeb Corliss' incredible jump.VIEW THE SPOT VIEW THE VIRTUAL REALITY EXPERIENCE Lexus: Elevate It will be personal.It will be painful.It will be glorious.Lexus supports those who spend their lives on the road, so on 8.17.15, Lexus will present professional cyclist Christian Vande Velde in Elevate, an immersive 360 video experience.Agency: Team OneVIEW THE SPOT Movieband2: Calorie Movie Docomo Healthcare, a combined company of NTT DOCOMO, Inc., Japan's leading mobile phone operator in Japan and Omron, released its latest version of the wearable smart device "Move Band 2", a wristband to support your health. With the help of professor Akiharu Sudo, a doctor of medicine from Kokushikan University, Tokyu Agency and AOI Pro. studied the mechanism of how human beings consume calories through watching scary videos. VIEW THE CONCEPT Android: Phone Drop In what seems like a never ending pre-roll ad, the Android characters - instead of trying to make the viewer watch the video, actually seek the most surprising and imaginative ways to convince you skip the video. The longer you watch without skipping the more outrageous the video becomes, resulting in a climactic ending.From Nomint UK VIEW THE SPOT ANDY Awards: 2015 Call for Entries For more than 50 years, the ANDYs have honored the brave process of creativity. As an industry, we can't solve clients' business problems or impact change by playing it safe; there are certainly no advertising awards for the mediocre. So this year, the ANDYs are using real-life examples of brave jobs (e.g. neurosurgeon, firefighter, astronaut, etc.) to remind the industry that we're in the business of marketing, not saving lives. The campaign aims to make bravery less daunting to the creative community and inspire agencies to submit their brave work. Agency: Wieden + Kennedy, Portland.VIEW THE EXPLOSIVES SPECIALIST SPOT VIEW THE SURGEON SPOT VIEW THE FIREFIGHTER SPOT VIEW THE BRAVERY 1 CONCEPT VIEW THE BRAVERY 2 CONCEPT VIEW THE BRAVERY 3 CONCEPT Stones Throw Records: World Premiere iPhone app When the audio brand AIAIAI and record label Stones Throw teamed up to make a special edition of the TMA-1 headphone, one line from the label's inaugural release 'My World Premiereâ by Charizma & Peanut Butter Wolf suddenly stood out: 'When I didn't have a mic, I rapped on headphones'. AIAIAI and Stones Throw then asked themselves "What if the microphone in your headset could be used for something more creative than just speaking on the phone?" This inspired the two partners to further develop the concept into the Rap Mic Contest and World Premiere iPhone app.Agency: CP B, Denmark VIEW THE SPOT VIEW THE CONCEPT Bell Direct: Wedding Night Bell Direct targets smarter traders with 'Why be smart, when you can be smarter' online campaign via Matterhorn, Sydney Bell Direct has launched an online campaign targeting active traders which positions Bell Direct as the online broker that helps make "smart investors smarter". The campaign runs across all digital channels and includes a content film, banners, pre rolls and microsite.VIEW THE SPOT VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT VIEW THE THIRD CONCEPT VIEW THE FOURTH CONCEPT VIEW THE FIFTH CONCEPT McDonalds: Fearless The Making of A Chicken Legend Legends are made, not born.Razorfish, London needed to show that a Chicken Legend always lives up to its name. We had to prove itâs legendary credentials by making it the star of an epic stunt an amazing, one-of-a-kind feat that will make it a true cult legend.The stunt lives as a linear video on YouTube but as well as an interactive video on McDonalds.co.uk. On the interactive video you can direct your own cut by changing the camera angles and controlling the speed.VIEW THE SPOT VIEW THE INTERACTIVE SPOT Neutrogena Men: Junkface Neutrogena MEN via DDB/Tribal Toronto needed to boost awareness and sales of their Face Care portfolio. The challenge is that most men don't give much thought to what theyâre using on their face.VIEW THE SPOT VIEW THE CONCEPT Mentos Tropical Rainbow: Amazing MeTobaccobodyfi. Smoking Changes Everything In a 358 Helsinki re-launch campaign by the Cancer Society of Finland, the 'Tobacco Body,' goes beyond the images of black lungs we often saw as kids instead, these in depth shots are dark, graphic and very real.VIEW THE SPOT VIEW THE CONCEPT St John Ambulance: Save the Boy St John Ambulance in the UK has launched its emotive new 'Save the boy' campaign via BBH London encouraging people to find out how to save a life. The campaign, fronted by a 60-second film, is based on the fact that, although there are thousands of life saving St John Ambulance volunteers, they can't always be there when we need them so we all need to learn first aid. The film is supported by an interactive experience that immerses users in the story and demonstrates some simple first aid, which can be the difference between life and death.VIEW THE SPOT Samsung: Sweet Dreams Samsung has just released the first film in its 'Design Your Life' campaign created to promote the groundbreaking GALAXY Gear and Note 3. Created by Leo Burnett LA and Chicago, the campaign positions the new GALAXY Note 3 and GALAXY Gear as vehicles of inspiration, following a cast of characters as they, through striking visuals and unique musical experiences, bring their admirable goals to life. VIEW THE SPOT VIEW THE CONCEPT |
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Beacon/ Leo Burnett spot for Mentos Tropical Rainbow