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TV & INTERACTIVE

Touched

 TV & INTERACTIVE   NETHERLANDS    May 14, 2020 19:20 (Edited: May 15, 2020 05:20)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/644bf_0004.png&width=200A collaboration between Red Cross, National Gallery of Denmark, retail cooperative Coop and Hjaltelin Stahl, part of Accenture Interactive, aims to help the most vulnerable during the Covid-19 crisis, and at the same time inspire artists to create art that reminds us of our unity in isolation. The Covid-19 crisis has made our hands something to be sanitised and almost feared. The project 'Touched' allows Danes to use their hands for good, without physically touching, through an interactive, digital experience and time capsule.
Agency: Accenture Interactive, Amsterdam


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Rainier Beer: Hibeernation

 TV & INTERACTIVE   USA    May 07, 2020 09:58 (Edited: May 07, 2020 19:58)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/b153a_0000.png&width=200Drawing on Rainier Beer's legacy as a quirky brand loved by outdoorsy beer drinkers, Seattle creative agency DNA has launched the 'Hibeernation Survival Guide'a social campaign designed to help Rainier's fans stay connected to the outdoors while stuck at home due to Covid-19 stay-home orders. The campaign kicked off with social content featuring the brand's legendary wild Rainiers giant Rainier cans with legs - practicing physical distancing while frolicking in the Pacific Northwest wilderness,

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LIAR Wine: The Valentine's Gift

 TV & INTERACTIVE   UK    February 13, 2020 21:28 (Edited: February 14, 2020 08:28)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/ed54f_0000.png&width=200LIAR, the craft white wine made of red Merlot grapes, is launching a tongue-in-cheek Valentine's Day promotion - purchase 6 bottles of LIAR wine, and get a free bottle sent to an ex-partner. The newly-founded company based in Italy explains that Valentine's Day is not only a day to celebrate with your partner, but also a time to remember that ex lover who left you with lasting memories. By sharing a free bottle of LIAR wine with a customer's ex of their choosing, the company is helping to send a symbolic message: "Enjoy this fruity and fresh white Merlot as a metaphor of our time together."


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Colorectal Cancer Canada: Give a Shit - Behind The Scenes

 TV & INTERACTIVE   CANADA    February 13, 2020 21:26 (Edited: February 14, 2020 08:26)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/e6182_0004.png&width=200Valentine's Day is the perfect time to give anything and everything to the people we love. How about demonstrating the ultimate sign of affection by showing how much we care about the life of those around us? This year, Colorectal Cancer Canada, in collaboration with Ogilvy Canada, is offering health as a present. Introducing Give A Shit: the luxurious way to encourage your loved ones to get screened for colorectal cancer. Contrary to popular belief, the screening for colorectal cancer does not automatically involve a colonoscopy, a procedure that understandably scares off many.

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The New York Times: The Truth Can Change How We See the World

 TV & INTERACTIVE   USA    February 11, 2020 21:12 (Edited: February 12, 2020 08:12)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/5ceec_0002.png&width=200In this ad, The New York Times highlights The 1619 Project. The project examines the legacy of slavery in America and how it has shaped nearly everything in our country, from our music, to our diet, to our legal system - even our democracy. New York Times journalism has the power to challenge our assumptions and spur important dialogue. To learn more about The 1619 Project and other Times reporting, visit nytimes.com/worthit.
Agency: Droga5, New York.

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Bérnié - The People’s Perfume

 TV & INTERACTIVE   USA    February 03, 2020 18:55 (Edited: February 04, 2020 05:55)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/2e534_0004.png&width=200Live the sweetness of democratic socialism with the new Eau de Toilette for not me us.

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Santander Bank: Fieeld Demo

 TV & INTERACTIVE   SPAIN    November 21, 2019 19:59 (Edited: November 22, 2019 06:59)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/c7a76_0004.png&width=200Banco Santander presented Fieeld, an original device enabling blind people to experience football like they have never been able to do it before. Fieeld is the first touch system for broadcasting pre-recorded sports events that enables the movements of the ball and the plays to be followed using the fingertips. This innovative technology was created by the Havas Group and developed in conjunction with Banco Santander. The device converts the data collected by monitoring the players and reproducing each move. The technology transfers the position of the ball to the hands. The project is now at the point where it is looking for a technological partner to broaden development and possibly to market the product.

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CANSA: Don’t Fear The Finger

 TV & INTERACTIVE   SOUTH AFRICA    November 19, 2019 21:20 (Edited: November 20, 2019 08:20)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/2af3a_0000.png&width=200A new campaign for the Cancer Association of South Africa (CANSA) by advertising agency HelloFCB is urging South Africa's men to visit CANSA Care Centres for a prostate blood test. 'Don't Fear The Finger', an integrated advertising campaign inspired by the classic horror movie genre launched during men's health month in November with a TVC that removes the fear and encourages men to go for a test.

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HP: Print The Holidays

 TV & INTERACTIVE   USA    November 13, 2019 17:52 (Edited: November 14, 2019 04:52)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/ea7c6_0003.png&width=200The average family spends over 250 hours on screens during the holidays. So HP is helping families get real in its latest spot from GS&P. Directed by Academy Award winner Michel Gondry, the film rewrites the classic carol 'The 12 Days of Christmas', showing a young girl watching a surreal screen-obsessed world of "teens-a-texting" and "lads-a-liking." But with a little help from a printer, the world is transformed into 12 days of real time, with "sisters spinning" (paper dreidels), "fellas flying" (paper airplanes) and something called "oreejami".
Agency: Partizan

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Liquor Barons: Pop The Top

 TV & INTERACTIVE   AUSTRALIA    November 13, 2019 17:20 (Edited: November 14, 2019 04:20)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/eb0e9.png&width=200Made In The Pie, asked the Liquor Barons community to be active participants and attempt to open beer bottles in interesting & innovative ways, submitting their videos in the comments of the Facebook video post to enter the competition. The creative execution for the competition post was a 15-second video of beer bottles being opened with various household items. This displayed the simplicity of the competition, inspired creative methods from our entrants and allowed us to collate user-generated content to post across Liquor Barons social media organic feeds, resulting in countless entries, earned media, and the winner launching their very own YouTube channel.


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Malee: Lonely Rambutan

 TV & INTERACTIVE   THAILAND    November 06, 2019 16:49 (Edited: November 07, 2019 03:49)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/e00a8_0000.png&width=200Malee's juicy canned fruit has been a best-seller for over 40 years and it's a much-loved brand. But its association with special occasions means it can literally be 'left on the shelf' for 360 days of the year. Poor #LonelyRambutan. By personifying the canned fruit itself, Wunderman Thompson took it from the sad and lonely shelf to the hearts of Thai people (and to Tinder) it even became a hashtag in its own right. #LonelyRambutan.

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New York Lottery: Black Titanium

 TV & INTERACTIVE   USA    October 16, 2019 17:25 (Edited: October 17, 2019 04:25)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Oct/tn_109979_1571197717_Screen Shot 2019-10-16 at 11.png&width=200"Black Titanium" sounds like it could be the name of any number of things. A high-tech smartphone. A fancy cologne. Even an intense heavy metal band. But none of those are as big as what Black Titanium actually is - a new Scratch-Off Game from the New York Lottery, with a top prize of $10,000,000. This campaign, created by McCann, New York, defines exactly what Black Titanium is, by stating what it isn't. The TV spot, directed by Matt Aselton, imagines what Black Titanium would be like as a heavy metal band.

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Arnott's Shapes: Flavour You Can See

 TV & INTERACTIVE   AUSTRALIA    October 16, 2019 10:09
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F50dca_0000.png&width=200Arnott's Shapes has brought back its 'Flavour You Can See' platform in time to celebrate the footy finals with a bit of competitive gamesmanship, all in the spirit of fun. The campaign, which includes film, instore, OOH, digital display, social, PR and an interactive game, is designed to generate increased brand awareness and engagement during the footy finals, a key consumption period for Shapes.
Agency: Publicis Groupe under The Neighbourhood


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Marmite: Mind Control

 TV & INTERACTIVE   UK    October 10, 2019 22:34 (Edited: October 11, 2019 09:34)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/193f9_0000.png&width=200For the first time since Marmite was established in 1902, the makers of Britain's most popular yeasty toast topper, are scouring the nation not to find the brand's biggest fans - but to find the absolute, unequivocally greatest hater of the spread - in the hopes that they can convert them in to becoming an outright lover. Forget love and hate, the brand believes it has found a way to convert even the biggest haters into lovers; meaning that Marmite is set to spread the love across the British Isles.
Agency: adam&eveDDB, London


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Ikea: Bedroom Habitats

 TV & INTERACTIVE   USA    August 02, 2019 16:07 (Edited: August 03, 2019 02:07)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Aug/tn_107847_1564717089_Bedroom ikea.png&width=200With rising stress in the modern world, a good night's sleep is nearly extinct. However, there is hope on the horizon in the form IKEA's sleep sanctuaries. Together, we can save our sleep. Agency: Ogilvy, New York

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McDonald's: Worldwide Favorites

 TV & INTERACTIVE   USA    June 14, 2019 19:24 (Edited: June 15, 2019 05:24)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/be052_0000.png&width=200The McDonald's Worldwide Favorites menu has landed in the U.S. and to celebrate its arrival, the global restaurant has launched a new campaign, Around the world is now around the corner. This is the first time McDonald's is bringing some of their most popular international items from around the world to participating U.S. restaurants nationwide. Agency: We Are Unlimited

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Uber Elevate: Uber Air 360 Video

 TV & INTERACTIVE   USA    June 13, 2019 19:02 (Edited: June 14, 2019 05:02)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/3e4ec_0000.png&width=200Pioneering tech company Uber has shared the latest news around what's shaping up to be another revolutionary transportation offering - aerial ride-sharing service Uber Air: Uber Elevate is poised to bring to market for the first time the ability for consumers to use aerial ridesharing within cities as soon as 2023. Uber Elevate handpicked Cannes Mobile Grand Prix and AICP-winning rising star creative and production boutique Bipolar Studio, for the innovative marketing campaign around the venture which launches today at Uber Elevate Summit.

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WHISKAS / Mars Petcare: Curious Destinations 3D Map

 TV & INTERACTIVE   RUSSIA    May 23, 2019 18:19 (Edited: May 24, 2019 04:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f8adf_0000.png&width=200WHISKAS and BBDO Moscow invite people to celebrate cats' curiosity on Cat Day by launching the "Curious Destinations" campaign. It includes large-scale brand support in all channels - an interactive map and a creative video made with BBDO Moscow, trade activations, OLV and TV commercials, support in social networks, e-commerce and PR activities. Being domestic animals, cats usually stay at home. But WHISKAS reminds the audience that natural curiosity allows cats to overcome any limits.

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No Frills: Haul or Nothing

 TV & INTERACTIVE   CANADA    May 15, 2019 21:46
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7c699_0001.png&width=200Last year No Frills rebranded their customers as 'Haulers', shoppers who get a lot for a lot less. With a music video and clothing line, No Frills paid homage to their customers and brought to life just how badass saving on groceries can feel. This year, No Frills is celebrating their customers again by turning 'Hauling' into a sport. Much like the best athletes, haulers aren't born, they're made through mental and physical preparedness. They take pride in the haul. And every No Frills haul is a victory, one worthy of celebration. This year, No Frills is launching a new fully integrated Hauler campaign, via John St, Toronto, centred around a 60-second film and online video game 'Hauler: Aisles of Glory'.

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Paco Rabanne: The Race

 TV & INTERACTIVE   FRANCE    May 15, 2019 21:15
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd83cd_0002.png&width=200After the success of the international in-store campaign for Pure XS for Her last year, Paco Rabanne is again teaming up with agency Biborg to help them with the launch of their new TV spot, which reunites Invictus and Olympea for the first time, in a "Mad Max" style desert race. To further promote the fragrances, and the film itself, the agency created an interactive in-store and online campaign where users can themselves take part in the film's Mad Max style race, and discover exclusive content from the TV spot on the brand's website.


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Ronald McDonald House Chairties New Zealand: Build A Fort

 TV & INTERACTIVE   NEW ZEALAND    April 16, 2019 12:59 (Edited: April 16, 2019 22:59)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/d90e5_0001.png&width=200All you need is a sheet, four chairs, and a cosy blanket to make a difference these school holidays. Ronald McDonald House Charities (RMHC) New Zealand has launched a campaign via DDB NZ encouraging families to get together to build a fort. The charity has issued a challenge to families across the country to get involved, build their own special fort and ask their friends to do the same. The aim is many forts will raise awareness of the family togetherness that RMHC New Zealand provides when a child is in hospital away from home. Once you've built your masterpiece, share a photo of the fort on social media with the hashtag #BuildAFort and tag @rmhcnewzealand.

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Franzia: Franz for Life - Music Box Teaser

 TV & INTERACTIVE   USA    April 03, 2019 20:17 (Edited: April 04, 2019 07:17)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/56a32_0000.png&width=200In its first work for Franzia, creative agency Mekanism San Francisco is celebrating the friendships made around a box of Franzia with a fully integrated campaign. For a lot of people, friends are more than just friends; they are your "Franz for Life." In fact, studies show that 40% of Millenials believe their friends are more like family than their own families. While most wine brands are trying to attract millennials - Franzia is working to keep them.

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National Geographic: Sounds of Future Ocean

 TV & INTERACTIVE   BRASIL    March 26, 2019 21:01 (Edited: March 27, 2019 08:01)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/cbb91_0000.png&width=200On World Water Day (03/22), and with the idea of making people aware of the single-use plastic world crisis, National Geographic presents "Sounds of Future Ocean", a 4-track album with nature sounds made only with plastic materials taken from the ocean. Each track represents na ecosystem affected by plastic: beaches, open sea, glaciers and deep ocean.


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Ad Council / Youtube: #SheCanSTEM

 TV & INTERACTIVE   USA    March 12, 2019 20:39 (Edited: March 13, 2019 07:39)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Mar/tn_102641_1552375441_Screen Shot 2019-03-12 at 3.png&width=200YouTube has partnered with Ad Council on three causes - empowering girls in STEM (science, technology, engineering and mathematics), preparing for disasters, and ending hunger - challenging AMP Agency and five other world-class creative agencies to explore how a deeper understanding of the people they're trying to reach could create stories that drive real change.

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Canadian Down Syndrome Society: Endangered Syndrome

 TV & INTERACTIVE   CANADA    November 07, 2018 17:05 (Edited: November 08, 2018 04:05)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/bc888_0000.png&width=200Each time a new species becomes endangered, alarm bells are raised by conservationists and scientists who immediately take action to secure protection and resources that will ensure their survival. But what happens when an at-risk population is a group of humans with particular characteristics, such as people with Down syndrome? In some countries like the U.S., there have been 30% fewer people born with Down syndrome than projected, and in a few countries, that number is approaching zero. Because of this, the Down syndrome community has less of a voice in the world today, resulting in a lack of housing, education and funding for a community that desperately needs support. The Canadian Down Syndrome Society (CDSS) is applying to the International Union for the Conservation of Nature (IUCN), the organization that manages the Red List of Threatened Species, to have people with Down syndrome become the first humans to ever be included, in an effort to advocate for similar kinds of funding, protections, government intervention and public awareness that species on the Endangered List receive.
Agency: FCB, Canada

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Vote.org: The Whatever Party

 TV & INTERACTIVE   USA    October 15, 2018 14:43 (Edited: October 16, 2018 01:43)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2018/Oct/tn_97812_Screen Shot 2018-10-15 at 9.55.11 AM.png&width=200Launching today via agency Team One, “The Whatever Party” is a new political party representing the largest and most influential voting-block in American politics—the more than 40% of eligible voters in America who impact the outcome on Election Day simply by not casting a ballot. Represented by the symbol of an ostrich burying its head in the sand, “The Whatever Party” provides vital online tools, shareable social content, broadcast spots and collectable campaign collateral via TheWhateverParty.org, in the run-up to Election Day on Tuesday, Nov. 6.

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Nothing Bundt Cakes: Entries WebSlider

 TV & INTERACTIVE   USA    October 10, 2018 15:08 (Edited: October 11, 2018 02:08)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2018/Oct/tn_97701_3HMBundtEntriesFBWebslider.jpg&width=200In the activation stage of this campaign, communities were asked, via email and paid Facebook video and banners, who is your greatest "joy giver"? Over 1100 different people were nominated by their friends and co-workers for the chance to have Nothing Bundt Cakes host them an elaborate surprise party. Two were chosen and their parties filmed. In the campaign's branding stage, the resulting 2:00 videos were distributed, via paid Facebook, to a target audience of women 25 - 55, especially "thoughtful gift-givers." The unstated campaign message is "cakes are communal joy."
Agency: 3Headed Monster

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13cabs: Serge Bumpers

 TV & INTERACTIVE   AUSTRALIA    September 13, 2018 20:51 (Edited: September 14, 2018 06:51)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/5671e_0001.png&width=200Targeting a frustrated younger demographic out and about, 13cabs is raising the issues of surge pricing via a re-invigorated 'Serge' of their own. This newer, younger, 'Sergier' Serge will be popping up in YouTube browsers all over the country, starting this week. Taking advantage of YouTube's recently launched Director's Mix technology, the campaign, created by Tinkerbell, will kick off with a boot load of individually created hyper-targeted 6sec bumper ads that speak directly to the audience with messaging related to their search terms, and trending topics. As the campaign unfolds many more individualised messages will be added to the mix simply by supplying updated audio files to the Director's Mix platform.

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Rover com: Meet The Dog People

 TV & INTERACTIVE   USA    April 28, 2017 16:24 (Edited: April 29, 2017 02:24)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/66c0c_0000.png&width=200Rover.com, the nation's largest network of 5-star pet sitters and dog walkers introduces it's first national integrated campaign from Pereira & O'Dell titled "The Dog People".

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Myer: The Story Of Santa's Star

 TV & INTERACTIVE   AUSTRALIA    November 22, 2016 09:03 (Edited: November 22, 2016 20:03)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/c3275_0000.png&width=200Experience the magic of Myer with our interactive Christmas storybook. Santa's no stranger to the night sky, but this Christmas something happens that throws his journey into jeopardy. Join Elf, Reindeer, Angel and Mouse as they embark on an adventure to help Santa find his way to Australia and save Christmas. Agency: Clemenger BBDO, Melbourne

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C&G Baby Club: The Happy Song

 TV & INTERACTIVE   UK    October 19, 2016 17:14 (Edited: October 20, 2016 04:14)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/61bf6_0000.png&width=200A thousand British parents have helped C&G baby club create an extraordinary, groundbreaking new song called The Happy Song - the first scientifically tested song created to make babies happy. Mums and dads across the UK were asked to name the noises that make their little ones cheerful so they could be added to the track, which is released today on Spotify and SoundCloud.

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Catterbox: Greetings

 TV & INTERACTIVE   UK    May 05, 2016 07:38 (Edited: May 05, 2016 17:38)

Guitar Hero: Horn

 TV & INTERACTIVE   BRASIL    April 11, 2016 08:46 (Edited: April 11, 2016 18:46)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/b9731_0000.png&width=200The Candy Shop gets horns blowing in this spot for Livrarias Curitiba Bookstore

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MND Australia: The Fading Symphony

 TV & INTERACTIVE   AUSTRALIA    December 11, 2015 21:56 (Edited: December 12, 2015 08:56)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/00558_0000.png&width=200Things take an unexpected turn during Tim Minchin's haunting performance of Neil Finn's 'Don't Dream It's Over' with the Sydney Symphony Orchestra. A powerful analogy placing a spotlight on the debilitating nature of Motor Neurone Disease (MND), and the most inspiring video you'll watch today. Donate now to contribute to research & care and help support the worldwide fight to end ALS/MND. Until we have a cure, today and every day, two Australians will die with MND. Agency: The Works Sydney.

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Lexus RX: Step Forward

 TV & INTERACTIVE   AUSTRALIA    November 24, 2015 06:34 (Edited: November 24, 2015 17:34)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/06ef4.png&width=200Lexus invited Jeb Corliss, one of the world's top wingsuit pilots and a Lexus driver since 2007, to get behind the wheel of the first RX in Australia. In a way that only he could. The hero film, which runs on TV, cinema and digital also features a 360-degree Virtual Reality experience of Jeb Corliss' incredible jump.

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Lexus: Elevate

 TV & INTERACTIVE   USA    August 18, 2015 08:19 (Edited: August 18, 2015 18:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/0c65c.png&width=200It will be personal.It will be painful.It will be glorious.Lexus supports those who spend their lives on the road, so on 8.17.15, Lexus will present professional cyclist Christian Vande Velde in Elevate, an immersive 360 video experience.Agency: Team One

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Movieband2: Calorie Movie

 TV & INTERACTIVE   JAPAN    August 06, 2015 06:46 (Edited: August 06, 2015 16:46)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/98b68_0000.png&width=200Docomo Healthcare, a combined company of NTT DOCOMO, Inc., Japan's leading mobile phone operator in Japan and Omron, released its latest version of the wearable smart device "Move Band 2", a wristband to support your health. With the help of professor Akiharu Sudo, a doctor of medicine from Kokushikan University, Tokyu Agency and AOI Pro. studied the mechanism of how human beings consume calories through watching scary videos.

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Android: Phone Drop

 TV & INTERACTIVE   UK    April 02, 2015 03:44 (Edited: April 01, 2015 16:44)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe191d_0002.png&width=200In what seems like a never ending pre-roll ad, the Android characters - instead of trying to make the viewer watch the video, actually seek the most surprising and imaginative ways to convince you skip the video. The longer you watch without skipping the more outrageous the video becomes, resulting in a climactic ending.
From Nomint UK

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ANDY Awards: 2015 Call for Entries

 TV & INTERACTIVE   WORLDWIDE    December 11, 2014 21:33 (Edited: December 11, 2014 10:33)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff38db_0000.png&width=200For more than 50 years, the ANDYs have honored the brave process of creativity. As an industry, we can't solve clients' business problems or impact change by playing it safe; there are certainly no advertising awards for the mediocre. So this year, the ANDYs are using real-life examples of brave jobs (e.g. neurosurgeon, firefighter, astronaut, etc.) to remind the industry that we're in the business of marketing, not saving lives. The campaign aims to make bravery less daunting to the creative community and inspire agencies to submit their brave work. Agency: Wieden + Kennedy, Portland.

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Stones Throw Records: World Premiere iPhone app

 TV & INTERACTIVE   DENMARK    August 22, 2014 20:02 (Edited: August 22, 2014 10:02)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/e8006.png&width=200When the audio brand AIAIAI and record label Stones Throw teamed up to make a special edition of the TMA-1 headphone, one line from the label's inaugural release 'My World Premiere’ by Charizma & Peanut Butter Wolf suddenly stood out: 'When I didn't have a mic, I rapped on headphones'. AIAIAI and Stones Throw then asked themselves "What if the microphone in your headset could be used for something more creative than just speaking on the phone?" This inspired the two partners to further develop the concept into the Rap Mic Contest and World Premiere iPhone app.
Agency: CP B, Denmark

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