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TV & INTERACTIVE
Deutsche Telekom: Sea Hero Quest Virtual Reality The Sea Hero Quest game created by Deutsche Telekom in partnership with Saatchi & Saatchi has helped researchers at UCL, University of Lyon and the University of East Anglia (UEA). A study, published in Nature, involved nearly 400,000 participants from 38 countries who played the Sea Hero Quest mobile game, a citizen science venture designed for neuroscience research requiring them to navigate a boat through a virtual environment to find checkpoints shown on a map. VIEW THE SPOT VIEW THE CONCEPT The Womanity Foundation: The Noble Speech On February 11th, is the UN's International Day of Women and Girls in Science. To commemorate this occasion and bring to life its mission to accelerate gender equality and foster an inclusive world where every girl and woman enjoys full rights and equal opportunities, The Womanity Foundation collaborated with creative agency TBWARAAD to launch: "THE NOBLE SPEECH". VIEW THE FIRST TV SPOT VIEW THE SECOND TV SPOT VIEW THE CONCEPT Geberit AquaClean: Handbutts Wunderman Thompson Switzerland has created a clever hack for demonstrating the function of the Geberit AquaClean shower toilet, without showing the body part for which it was built. When hands are placed together in a certain way, they become an amazingly real-looking naked bottom. Coined 'Handbutts', Geberit can show the product benefit in a pictorial way for the first time: A butt (which is not a butt) being cleaned by a jet of water. VIEW THE TV SPOT VIEW THE CONCEPT L'Oreal Colour Riche: Speak Your Truth The power of L'Oreal lies in its historic tagline - 'Because you're worth it' - using cosmetics to create a movement. To launch the new Colour Riche "Reds of Worth" collection, L'Oreal and McCann New York invite you to "Speak Your Truth" through a campaign built on self-expression and confidence. VIEW THE SPOT VIEW THE CONCEPT E.ON : Air Heroes E.ON, one of the UK's largest electricity suppliers, has teamed up with fashion brand Scamp & Dude to create an innovative cape for children that helps to destroy air pollution. This superpowered cape, and the supporting 'Air Heroes' campaign, encourages parents to ditch the car and walk to school instead. It has been devised and created by Engine Creative. E.ON is committed to leading the energy transition, moving from fossil fuels to renewable electricity and low-carbon energy solutions, moving us closer to a carbon neutral future and cleaner air for everyone in the UK. VIEW THE SPOT VIEW THE CONCEPT CCGF: 400 Years at Half Staff Filter This Independence Day, Courageous Conversation Global Foundation (CCGF) is shining a light on the discrepancies in the history of freedom for Black people with their new campaign, '400 Years at Half-Staff'. The campaign leans into this past year of racial reckoning in America, acknowledging that while many have only now realized the systemic bias that this country was built upon and continuously perpetuates, the reality is that Black America is all too aware of the biases suffered in this country for over 400 years. Created by Goodby Silverstein & Partners, '400 Years at Half-Staff' lowers the culturally iconic African American flag to half-staff to illustrate the point that Black Americans have been suffering since slavery. VIEW THE TV SPOT VIEW THE CONCEPT Change The Ref: The Lost Class 3,044 students did not graduate this year due to gun violence. Change The Ref is making sure these victims are not forgotten, and forced pro-gun legislators and proponents to face the consequences of their policies by creating 'The Lost Class.' This month, a graduation ceremony was held to honor The Lost Class, led by the most unlikely commencement speakers. David Keene, former president and current board member of the NRA, and John Lott, American economist, political commentator, and gun rights advocate, have spent decades using their power and influence to block background checks and common-sense gun reform, which could have saved thousands of these graduates' lives. Instead, they walked out onto the stage to find themselves addressing thousands of empty chairs about the bright futures they would never have. Video footage of the graduation ceremony and speeches are available at TheLostClass.com. Both Keene and Lott believed that their speeches were for the graduation ceremony of a local Las Vegas high school, James Madison Academy. Ironically, had the men conducted a proper background check on the school, they would have seen that the school is fake, the creation of Change The Ref, Leo Burnett and Bryan Buckley of Hungryman. Gun violence is the leading cause of death among middle and high school students. Despite much of the country being shut down, 2020 was the deadliest gun violence year in decades, and so far the U.S. is exceeding that pace through the first five months of 2021. Using CDC data, the size of the Lost Class was estimated by compiling firearm deaths, by age, since 2003 and matching it to the grade that the Class of 2021 was in at the time. While gun violence may have stolen their futures, Change the Ref is making sure members of The Lost Class can still make their voices heard by urging the government to require universal background checks on gun sales. The Lost Class' graduation gift, a petition to demand that lawmakers take action in requiring universal background checks, is available at ChangeTheRef.org.VIEW THE CONCEPT H&M: Beyond The Rainbow Pride is more than a celebration, it's also a fight. Go Beyond the rainbow with us as we peel back the bright colours of Pride to reveal the true meaning of the rainbow flag and the stories that lie behind it.VIEW THE SPOT VIEW THE CONCEPT M&M's: Run At last, M&M'S fans can grab one bag that includes all of their favourite flavours mixed together with the introduction of M&M'S Mix. Classic Mix features the top three most popular varieties Milk Chocolate, Peanut, and Peanut Butter and Peanut Mix includes Milk, Dark, and White Chocolate Peanut M&M'S. But, how do the iconic M&M'S characters feel about being cramped together in one bag? To help promote the latest product innovation, M&M'S and BBDO NY created an equally innovative campaign that tackles this burning question. Work includes M&M'S first-ever AR print a when you hover a phone over the ad, the scene featuring all of the M&M'S characters comes to life with the animated candies taking center stage via a Snapchat VIEW THE SPOT VIEW THE CONCEPT Made From Melbourne: The Maton Guitar Melbourne is known as the live music capital of the world, with more live music played on more stages than any other city. Unfortunately, what once was a thriving music community has now been devastated by forced restrictions and closures due to the global pandemic. With venues, artists and the entire local music industry bleeding, our local live music scene needed our support like never before. We drew attention to the need to support our local live music scene by creating a one-of-a-kind Maton guitar crafted from the timber taken from 4 of Melbourne's most iconic live music venues The Tote, The Espy, The Corner and Cherry Bar as an enduring symbol of the important role our live music venues play in fostering our once thriving music community.VIEW THE SPOT Malaria No More UK: Draw The Line The campaign invites people to share the cinematic hero film, directed by acclaimed Nigerian music video director Meji Alabi, which showcases the captivating talent and energy emanating out of the African continentVIEW THE CONCEPT Techo Latam: Settlements Favelas Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to "launch the film" Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist and the seat was a contribution to Techo Latam, raising more than $100 K in just a month. VIEW THE CONCEPT General Motors: Everybody In General Motors' new 'Everybody In' campaign serves as a call to action to join a movement towards the mass adoption of electric vehicles. GM will excite a new generation of EV buyers by highlighting the range, performance and flexibility of its revolutionary Ultium platform and make electric vehicles accessible to all through their launch of 30 new EVs globally by the end of 2025. VIEW THE SPOT VIEW THE CONCEPT Illinois Lottery: Claude A new campaign for the Illinois Lottery from its agency O'Keefe Reinhard & Paul, stars a charming but somewhat flawed hamster who playfully demonstrates the real joy in gifting the Lottery's holiday instant tickets. When not in his cage, Claude the Hamster exercises his love of scratching, leaving his scratch marks on all surfaces of the tiny apartment he shares with a young couple. While it appears this activity might be his undoing, it turns out to be acknowledged with his own perfect holiday gift an instant ticket from the Illinois Lottery. In addition to television and online videos,VIEW THE SPOT VIEW THE CONCEPT Nike: You Cant Stop Our Voice Sport gives you a platform to express yourself, and athletes like LeBron James, Naomi Osaka, Odell Beckham Jr., Sue Bird, Ja Morant, A'Ja Wilson, and Tim Anderson lead by example, but you donât have to be a star to have a voice. You can start right now as shown in this Nike spot via Wieden Kennedy, Portland.VIEW THE SPOT VIEW THE CONCEPT McDonalds: Bye Bye Balloons Through the years, balloons have become a symbol for McDonaldâs role as the go-to restaurant chain for families. And sure, balloons are colorful and fun. But when the fun ends, the popped balloons can end up littering the environment. As part of their efforts to reduce single-use plastics and waste created by visiting the restaurants, McDonaldâs Sweden and agency NORD DDB now replace the balloons in all restaurants across Sweden. The latex balloons will be replaced with digital ones in an AR game â and will never again end up in nature.VIEW THE FIRST SPOT VIEW THE CONCEPT World Alzheimers Day; The Wayback Football legend Sir Geoff Hurst has backed a new project that brings the experience of watching Englandâs iconic 1966 World Cup victory back to life. The Wayback is an ongoing VR project that uses the immersive technology to help trigger positive memories in people suffering from Alzheimer's. This time round, the VR experience transports users to the empty streets, sitting rooms full of enraptured families and lively pubs of July 30th 1966, the day of an immortal World Cup final. VIEW THE SPOT VIEW THE CONCEPT Ad Council / CDC: You Will See Me The Ad Council, in partnership with the Centers for Disease Control and Prevention (CDC) and the CDC Foundation, has developed the national campaign "You Will See Me" to inspire and empower Black Americans to wear face masks to help stop the spread of the Coronavirus. The campaign features Black celebrities sharing their stories as they remind viewers that Black voices will be seen and heard on this important issue, and call for all Americans to see the real person behind the face mask. Visit http://youwillseeme.org/ to customize your own social post and join the movement. Agency: Wild Card VIEW THE ANTHEM SPOT VIEW THE MARCUS SPOT VIEW THE CONCEPT 2degrees Broadband: It Just Makes Sense, Candles Just what does the internet smell like; spicy memes, thirst traps, salt bae, fake tan? To answer this most pressing of questions, promoting its broadband offering, 2degrees and TBWANZ have brought back Rhys Darby for one last mission. The irreverent campaign seeks to right the wrong that two out of three Kiwis don't know that 2degrees offers broadband, something Rhys and 2degrees know doesn't make sense. So, Rhys and 2degrees are on a mission to help make 2degrees Broadband make sense, and 'scents' to all Kiwis.VIEW THE TV SPOT VIEW THE CONCEPT Okanagan Spring Brewery: Taste of Okanagan One Twenty Three West, Vancouver has released this 'Taste of Okanagan' campaign for Okanagan Spring Brewery.VIEW THE TV SPOT VIEW THE CHAIR CONCEPT VIEW THE DOCK SECOND CONCEPT VIEW THE PADDLE BOARD CONCEPT VIEW THE SWAN CONCEPT Nestle: Give Youtube a Break In collaboration with YouTube, KitKat reclaimed the ad break we all know and skip. As the original champion of good breaks, KitKat knows that no break should go to waste and no break should be skipped. Guided by user behaviour and data, we pinpointed the 50 most searched topics on YouTube in the region. We then linked those trending searches to relevant, meta and unskippable 6 second ads. Publicis, Middle East created this concept for NestleVIEW THE TV SPOT VIEW THE CONCEPT Touched A collaboration between Red Cross, National Gallery of Denmark, retail cooperative Coop and Hjaltelin Stahl, part of Accenture Interactive, aims to help the most vulnerable during the Covid-19 crisis, and at the same time inspire artists to create art that reminds us of our unity in isolation. The Covid-19 crisis has made our hands something to be sanitised and almost feared. The project 'Touched' allows Danes to use their hands for good, without physically touching, through an interactive, digital experience and time capsule.Agency: Accenture Interactive, Amsterdam VIEW THE SPOT VIEW THE CONCEPT Rainier Beer: Hibeernation Drawing on Rainier Beer's legacy as a quirky brand loved by outdoorsy beer drinkers, Seattle creative agency DNA has launched the 'Hibeernation Survival Guide'a social campaign designed to help Rainier's fans stay connected to the outdoors while stuck at home due to Covid-19 stay-home orders. The campaign kicked off with social content featuring the brand's legendary wild Rainiers giant Rainier cans with legs - practicing physical distancing while frolicking in the Pacific Northwest wilderness,VIEW THE FROLICKING SPOT VIEW THE RECREATION SPOT VIEW THE MEDITATION SPOT VIEW THE ZOOMIFICATION CONCEPT LIAR Wine: The Valentine's Gift LIAR, the craft white wine made of red Merlot grapes, is launching a tongue-in-cheek Valentine's Day promotion - purchase 6 bottles of LIAR wine, and get a free bottle sent to an ex-partner. The newly-founded company based in Italy explains that Valentine's Day is not only a day to celebrate with your partner, but also a time to remember that ex lover who left you with lasting memories. By sharing a free bottle of LIAR wine with a customer's ex of their choosing, the company is helping to send a symbolic message: "Enjoy this fruity and fresh white Merlot as a metaphor of our time together." VIEW THE TEASER SPOT VIEW THE ALWAYS LOVE SPOT VIEW THE WHO DO YOU THINK OF SPOT VIEW THE CONCEPT Colorectal Cancer Canada: Give a Shit - Behind The Scenes Valentine's Day is the perfect time to give anything and everything to the people we love. How about demonstrating the ultimate sign of affection by showing how much we care about the life of those around us? This year, Colorectal Cancer Canada, in collaboration with Ogilvy Canada, is offering health as a present. Introducing Give A Shit: the luxurious way to encourage your loved ones to get screened for colorectal cancer. Contrary to popular belief, the screening for colorectal cancer does not automatically involve a colonoscopy, a procedure that understandably scares off many. VIEW THE TV SPOT VIEW THE CONCEPT The New York Times: The Truth Can Change How We See the World In this ad, The New York Times highlights The 1619 Project. The project examines the legacy of slavery in America and how it has shaped nearly everything in our country, from our music, to our diet, to our legal system - even our democracy. New York Times journalism has the power to challenge our assumptions and spur important dialogue. To learn more about The 1619 Project and other Times reporting, visit nytimes.com/worthit. Agency: Droga5, New York. VIEW THE 30 SECOND TV SPOT VIEW THE CONCEPT Bérnié - The People’s Perfume Live the sweetness of democratic socialism with the new Eau de Toilette for not me us.VIEW THE SPOT VIEW THE CONCEPT Santander Bank: Fieeld Demo Banco Santander presented Fieeld, an original device enabling blind people to experience football like they have never been able to do it before. Fieeld is the first touch system for broadcasting pre-recorded sports events that enables the movements of the ball and the plays to be followed using the fingertips. This innovative technology was created by the Havas Group and developed in conjunction with Banco Santander. The device converts the data collected by monitoring the players and reproducing each move. The technology transfers the position of the ball to the hands. The project is now at the point where it is looking for a technological partner to broaden development and possibly to market the product.VIEW THE TV SPOT VIEW THE CONCEPT CANSA: Don’t Fear The Finger A new campaign for the Cancer Association of South Africa (CANSA) by advertising agency HelloFCB is urging South Africa's men to visit CANSA Care Centres for a prostate blood test. 'Don't Fear The Finger', an integrated advertising campaign inspired by the classic horror movie genre launched during men's health month in November with a TVC that removes the fear and encourages men to go for a test. VIEW THE TV SPOT VIEW THE CONCEPT HP: Print The Holidays The average family spends over 250 hours on screens during the holidays. So HP is helping families get real in its latest spot from GS&P. Directed by Academy Award winner Michel Gondry, the film rewrites the classic carol 'The 12 Days of Christmas', showing a young girl watching a surreal screen-obsessed world of "teens-a-texting" and "lads-a-liking." But with a little help from a printer, the world is transformed into 12 days of real time, with "sisters spinning" (paper dreidels), "fellas flying" (paper airplanes) and something called "oreejami".Agency: Partizan VIEW THE SPOT VIEW THE BEHIND THE SCENES CONCEPT Liquor Barons: Pop The Top Made In The Pie, asked the Liquor Barons community to be active participants and attempt to open beer bottles in interesting & innovative ways, submitting their videos in the comments of the Facebook video post to enter the competition. The creative execution for the competition post was a 15-second video of beer bottles being opened with various household items. This displayed the simplicity of the competition, inspired creative methods from our entrants and allowed us to collate user-generated content to post across Liquor Barons social media organic feeds, resulting in countless entries, earned media, and the winner launching their very own YouTube channel.VIEW THE TV SPOT VIEW THE CONCEPT Malee: Lonely Rambutan Malee's juicy canned fruit has been a best-seller for over 40 years and it's a much-loved brand. But its association with special occasions means it can literally be 'left on the shelf' for 360 days of the year. Poor #LonelyRambutan. By personifying the canned fruit itself, Wunderman Thompson took it from the sad and lonely shelf to the hearts of Thai people (and to Tinder) it even became a hashtag in its own right. #LonelyRambutan.VIEW THE TV SPOT VIEW THE CONCEPT New York Lottery: Black Titanium "Black Titanium" sounds like it could be the name of any number of things. A high-tech smartphone. A fancy cologne. Even an intense heavy metal band. But none of those are as big as what Black Titanium actually is - a new Scratch-Off Game from the New York Lottery, with a top prize of $10,000,000. This campaign, created by McCann, New York, defines exactly what Black Titanium is, by stating what it isn't. The TV spot, directed by Matt Aselton, imagines what Black Titanium would be like as a heavy metal band. VIEW THE SPOT VIEW THE CONCEPT Arnott's Shapes: Flavour You Can See Arnott's Shapes has brought back its 'Flavour You Can See' platform in time to celebrate the footy finals with a bit of competitive gamesmanship, all in the spirit of fun. The campaign, which includes film, instore, OOH, digital display, social, PR and an interactive game, is designed to generate increased brand awareness and engagement during the footy finals, a key consumption period for Shapes.Agency: Publicis Groupe under The Neighbourhood VIEW THE SPOT VIEW THE CONCEPT Marmite: Mind Control For the first time since Marmite was established in 1902, the makers of Britain's most popular yeasty toast topper, are scouring the nation not to find the brand's biggest fans - but to find the absolute, unequivocally greatest hater of the spread - in the hopes that they can convert them in to becoming an outright lover. Forget love and hate, the brand believes it has found a way to convert even the biggest haters into lovers; meaning that Marmite is set to spread the love across the British Isles.Agency: adam&eveDDB, London VIEW THE SPOT VIEW THE CONCEPT Ikea: Bedroom Habitats With rising stress in the modern world, a good night's sleep is nearly extinct. However, there is hope on the horizon in the form IKEA's sleep sanctuaries. Together, we can save our sleep. Agency: Ogilvy, New YorkVIEW THE CONCEPT VIEW THE SMALL BED SPOT VIEW THE PLANET SLEEP 30 SECOND SPOT VIEW THE PLANET SLEEP 15 SECOND SPOT McDonald's: Worldwide Favorites The McDonald's Worldwide Favorites menu has landed in the U.S. and to celebrate its arrival, the global restaurant has launched a new campaign, Around the world is now around the corner. This is the first time McDonald's is bringing some of their most popular international items from around the world to participating U.S. restaurants nationwide. Agency: We Are UnlimitedVIEW THE BACON BURGER SPOT VIEW THE MC FLURRY SPOT VIEW THE SNAPCHAT CONCEPT Uber Elevate: Uber Air 360 Video Pioneering tech company Uber has shared the latest news around what's shaping up to be another revolutionary transportation offering - aerial ride-sharing service Uber Air: Uber Elevate is poised to bring to market for the first time the ability for consumers to use aerial ridesharing within cities as soon as 2023. Uber Elevate handpicked Cannes Mobile Grand Prix and AICP-winning rising star creative and production boutique Bipolar Studio, for the innovative marketing campaign around the venture which launches today at Uber Elevate Summit. VIEW THE SPOT VIEW THE CONCEPT WHISKAS / Mars Petcare: Curious Destinations 3D Map WHISKAS and BBDO Moscow invite people to celebrate cats' curiosity on Cat Day by launching the "Curious Destinations" campaign. It includes large-scale brand support in all channels - an interactive map and a creative video made with BBDO Moscow, trade activations, OLV and TV commercials, support in social networks, e-commerce and PR activities. Being domestic animals, cats usually stay at home. But WHISKAS reminds the audience that natural curiosity allows cats to overcome any limits. VIEW THE SPOT VIEW THE CONCEPT No Frills: Haul or Nothing Last year No Frills rebranded their customers as 'Haulers', shoppers who get a lot for a lot less. With a music video and clothing line, No Frills paid homage to their customers and brought to life just how badass saving on groceries can feel. This year, No Frills is celebrating their customers again by turning 'Hauling' into a sport. Much like the best athletes, haulers aren't born, they're made through mental and physical preparedness. They take pride in the haul. And every No Frills haul is a victory, one worthy of celebration. This year, No Frills is launching a new fully integrated Hauler campaign, via John St, Toronto, centred around a 60-second film and online video game 'Hauler: Aisles of Glory'. VIEW THE SPOT VIEW THE CONCEPT |
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