303 MullenLowe in Sydney has created a virtual ad-within-an-ad for Budget Direct, which gives audiences the chance to ride with Captain Risky as he performs a spectacular double helix jump stunt. This VR campaign follows the recent launch of Budget Direct's 'Jumping The Double Helix Divide' TVC, which has now been reworked so viewers can experience what it's like to be a passenger in Captain Risky's car as he performs one of his infamous stunts. The latest instalment is best viewed using a Google Cardboard device, or via a 360-degree version thatâs accessible online from any browser. For iPhone users, open the link inside the YouTube app.
VIEW THE VR VIDEO