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PRINT & INTERACTIVE

Fire and Emergency New Zealand: You're Cooked: The Cooked Book

 PRINT & INTERACTIVE   NEW ZEALAND    December 19, 2022 10:39 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2022/Dec/tn_142734_1671412981_Print 1.jpg&width=200In New Zealand, one in four house fires start in the kitchen, and half of all fatal house fires involve alcohol or drugs. Fire and Emergency New Zealand needed a campaign that lived and breathed in the world of the young and disengaged, as their existing messages around fire safety weren't reaching them. So we created a cookbook for all of the at-home chefs under the influence. A buffet of crafted and considered recipes that don’t require the use of an oven or stovetop.

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Skittles: The World's Biggest Raibow

 PRINT & INTERACTIVE   AUSTRALIA    February 15, 2022 10:31 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/e7759_0002.png&width=200Through February and March, Skittles will once again remove its signature rainbow design from packaging to recognise the LGBTQIA community. Along with the packaging change, Skittles and charity partner Minus 18 have developed the World's Biggest Rainbow, an AR rainbow that houses informative tips and content to help improve the lives of LGBTQIA communities
Agency: Thinkerbell

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Belong: Book Of Limbo

 PRINT & INTERACTIVE   AUSTRALIA    October 06, 2021 16:53 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2021/Oct/tn_130071_1633412604_Book of Limbo_BestAds.jpg&width=200Getting a new phone is exciting. Until you have to transfer all your data over from your old one. Suddenly, you’re lost in phone limbo. A place devoid of memes, factoids and the wonders of the internet.

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KFC: Brings Us Together

 PRINT & INTERACTIVE   COLOMBIA    September 11, 2021 17:19 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/fa92b_0000.png&width=200On international fried chicken day, we at kfc decided to celebrate a bit differently. Our main competitors in the Colombian fried chicken market would become a part of us, we changed our legendary kentucky fried chicken for their names.

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Testicular Cancer NZ: Remundies

 PRINT & INTERACTIVE   NEW ZEALAND    April 14, 2021 11:12 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2021/Apr/tn_123945_1618279724_Remundies 1080x1350_1.jpg&width=200Testicular Cancer, the most common form of cancer affecting men aged between 18 and 39, gets a kick in the proverbials with the creation of Remundies, launched this week in line with Testicular Cancer Awareness month. An initiative created by FCB NZ and produced in partnership with Jockey and Farmers, Remundies is a range of Jockey underwear that communicates with their owner on a regular basis via text

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Ikea: Can I Help

 PRINT & INTERACTIVE   ITALY    March 13, 2021 08:08 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2021/Mar/tn_123132_1615482089_ENG 2.png&width=200IKEA has always tried to improve homelife for all. In fact, year after year, they study the behaviors of people inside the home because they believe that the house is a mini society that, together with others, forms a larger one, the one in which we live. From home, therefore, a fair society or one torn by inequalities can be born.For this reason, on the occasion of International Women's Day, IKEA wanted to focus on gender inequalities and in particular, on words and their importance.

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Burger King: Beware of Places That Never Flame-grilled

 PRINT & INTERACTIVE   USA    October 28, 2020 10:24 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Oct/tn_119607_1603770137_Notion of No Flame Grill1.png&width=200Every year, people seek out the scariest places to test their courage during Halloween. This year, the Burger King brand is revealing a list of the 'Scary Places' across the U.S. and it isn't traditional haunted houses. The BK Scary Places list names of abandoned burger chain restaurant locations and those who dare to drive by them will receive a free flame-grilled Whopper sandwich coupon that can be redeemed on the BK app to be delivered or picked up at their closest BK restaurant location. Why are these places so scary? When they were open, they did not deliver the beloved flame-grilled taste.

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Fanta: Carved Cap

 PRINT & INTERACTIVE   AUSTRALIA    October 17, 2020 03:59 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff6eb3.png&width=200As a brand with a bold and cheeky personality, Fanta has traditionally activated during Halloween. But in the current climate of social distancing due to COVID, the tradition of trick or treating or simply hosting an event in the real world was going to be hard. So this Halloween, Fanta leveraged its distinctive orange packaging to deliver a suitably spooky happy Halloween message.

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BrewDog: StreetDog

 PRINT & INTERACTIVE   UK    August 17, 2020 18:31 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Aug/tn_117739_1597636833_StreetDog1.jpg&width=200BrewDog has teamed up with two dog adoption charities - Dogs on the Streets and All Dogs Matter - to raise awareness and help our four-legged friends find new homes. For a limited time only, BrewDog are using the space on their Punk IPA beer cans to showcase profiles of some of the charities’ dogs who are on the hunt for new families. This partnership was originally inspired by Ricky Gervais, a long term advocate for homeless canines following his 'shout out to BrewDog' on Twitter. Uncommon Creative Studio helped bring the creative idea to bear with the newly-named cans 'StreetDog'.

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VisitLEX: "Lexington Is Real Life"

 PRINT & INTERACTIVE   USA    August 13, 2020 17:12 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FAug%2Ftn_117643_1597251078_Digital+Postcard_Backyard.jpg&width=200If you aren't in Lexington, Kentucky, you aren't really living, according to a new campaign for VisitLEX by Lexington-based agency Cornett. "Lexington Is Real Life" aims to increase local tourism with a series of five online videos and print ads aimed at techno-overdosed quarantiners within a short drive of Central Kentucky who’ve been trapped at home making sourdough bread and watching Netflix for the past several months.

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Adverting & Design Club of Canada (ADCC): All Nighter

 PRINT & INTERACTIVE   CANADA    July 02, 2020 19:57 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/7d1d2_0000.png&width=200When you've been around for 72 years, you've seen a few firsts. But for the Advertising & Design Club of Canada (ADCC), 2020 has proven to bring a first like no other for the non-profit organization. As a result of the COVID-19 pandemic, the heavily-relied on funding that supports and provides valuable tools and opportunities for future generations of creative talent had all but disappeared. When reality set in that this year could possibly be the last for the ADCC, Michelle Ovcaric, Executive Director of the club, reached out to Toronto creative agency Zulu Alpha Kilo to rally the Canadian advertising and design community together.


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Hong Kong Airlines: #ThanksHealthHeroes

 PRINT & INTERACTIVE   HONG KONG    June 30, 2020 20:59 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/8a89a_0000.png&width=200For the first time in more than 6 weeks, there were 0 COVID-19 cases in Hong Kong. How could Hong Kong Airlines salute to all the frontline healthcare heroes? Hong Kong Airlines took the iconic aircraft window to tie into the number "0", creating a clean but powerful image to cheer up everyone in Hong Kong.
Agency: In-house Digital Marketing Team

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Signal for Help

 PRINT & INTERACTIVE   CANADA    May 04, 2020 21:11 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/May/tn_115234_1588555578_SignalforHelp1.png&width=200The Canadian Women's Foundation and Women's Funding Network have proudly launched 'Signal for Help' in Canada and the US, to help combat the increase of gender-based violence as a result of home isolation. Signal for Help is an online initiative and tool designed to provide women who are confined to their homes with their abusers a method to discreetly communicate over any video call that they need help. The signal is a simple single-handed gesture that symbolically entraps the thumb in the palm and provides those at risk with a discreet way to let family, friends, and colleagues know that they need help.
Agency: Juniper ParkTBWA, Toronto


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Infotagion: Lies Are Contagious Too

 PRINT & INTERACTIVE   UK    April 24, 2020 10:40 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Apr/tn_114941_1587611519_Lies are contagious too.png&width=200M&C Saatchi is launching 'Find the Truth. Isolate the Lies', a myth busting campaign that seeks to change the way people see the sharing of stories and 'advice' about coronavirus; reframing it from being something that 'might be helpful' to something which poses a serious threat to the health and wellbeing of their friends and families. The campaign will also enable members of the public to check the facts by tagging dubious posts with #isolatethelies, a free service offered by Infotagion. Infotagion is a free-to-use, independent fact checking service, set up by Damian Collins MP, the ex-chair of the Culture, Media and Sport select committee; and Iconic Labs.

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Mucinex: Spread Facts, Not Fear

 PRINT & INTERACTIVE   USA    March 24, 2020 21:34 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FMar%2Ftn_113664_1585011076_Spread+Facts+Not+Fear1.jpeg&width=200Misinformation about Covid-19 is spreading almost as fast as the virus itself. There are so many voices and opinions, it's creating confusion and heightening anxiety. As a leading cold and flu brand, Mucinex believes in empowering consumers against sickness. So they are launching a campaign called "Spread Facts, Not Fear" to encourage safe habits and point people to the experts. Every execution will drive to covid-19facts.com - a helpful source of up-to-date information compiled from the WHO, Johns Hopkins and other international experts. Award-winning illustrator Noma Bar was commissioned to create a series of iconic images to accompany the simple message. The campaign, created by McCann, New York, will live across social, print and out-of-home.

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Cancer Foundation: Childhood and Cancer Don't Belong Together

 PRINT & INTERACTIVE   SWEDEN    December 20, 2019 23:56 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/cb073_0000.png&width=200Childhood and Cancer are two words that don't belong together. In a new concept for The Swedish Childhood Cancer Foundation we are graphically separating the words Childhood and Cancer in various ways. In this interactive print Garbergs make use of Snapchat Lens Studio in creating an AR lens that makes Cancer fly away from the ad.The print ad was published in Sweden's biggest daily newspaper.

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Extinction Rebellion: Warm Santa

 PRINT & INTERACTIVE   UK    December 17, 2019 18:56 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Dec/tn_111594_1576557402_Screen Shot 2019-12-17 at 12.png&width=200Our planet's too warm and it’s not looking good.
This Christmas, send an environmentally friendly Warm Santa ecard instead of a paper card. Just select your Warm Santa and send at the bottom of the page.
Agency: Anomaly, London

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Unesco: Keep Truth Alive

 PRINT & INTERACTIVE   FRANCE    November 05, 2019 20:34 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Nov/tn_110404_1572918004_Screen Shot 2019-11-05 at 9.png&width=200When journalists seek truth, they too often find death. Over the last 12 years, 1,000 journalists have been killed worldwide. Though we tend to believe war zones are where they lose their lives, that is far from the complete picture. Many are assassinated in their homes or on the corner of a street-even your street. In ordinary, everyday settings. They are killed in cold blood. With intent. With impunity. To silence truth when it bothers some. It is from this unique angle that UNESCO, with support from its agency DDB Paris, has decided to speak out on 2 November-International Day to End Impunity for Crimes against Journalists-with a worldwide campaign that seeks to keep truth alive.

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Volkswagen: The Beetle’s Abbey Road – Reparked Edition

 PRINT & INTERACTIVE   SWEDEN    October 03, 2019 13:32 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Oct/tn_109675_1570068138_Screen Shot 2019-10-03 at 10.png&width=200In 1969, a Volkswagen Beetle was wrongly parked on the sidewalk of Abbey Road in London. What the driver probably didn't expect was that the car would end up on one of the world's most iconic photos. Now, 50 years later, Volkswagen has re-parked the car to highlight their Park Assist technology. Introducing The Beetle's Abbey Road - Reparked Edition, a brand new vinyl cover with a perfectly parked Beetle.


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TermsAgainstBullying: Yellow September

 PRINT & INTERACTIVE   HUNGARY    October 02, 2019 20:10 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/dd3a1.png&width=200Committed to fighting bullying, Portuguese universities team up to create TermsAgainstBulying.com, a digital platform that anonymously allows the victim report bullies' cell phone number. Today we are more connected. Therefore, bullying has been occurring more often on social media. On most channels, it is possible to report unbecoming behaviors, with one exception: the most widely used messaging platform in the world, WhatsApp, due to its encryption. It is the only cyber space in which a bully can freely engage in offensive acts, as the app can do nothing to block or control its messages.
Agency: White Rabbit, Budapest



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Clios: Clio Awards 60th Anniversary

 PRINT & INTERACTIVE   USA    August 23, 2019 22:23 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Aug/tn_108352_1566495681_Clios_Painting_PR.jpg&width=200As part of The Clio's yearlong 60th anniversary celebration, they are unveiling six decades of (advertising) history immortalized in one masterpiece.
Clio worked with BBDO Los Angeles to honor some of the iconic men, women and ideas from the past 60 years that have defined this advertising era by canonizing them in a work of art as grand as their contributions to our industry. The result is a sprawling renaissance-style painting by Sam Spratt.

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Good Measure: 100 Every Day

 PRINT & INTERACTIVE   USA    July 29, 2019 21:34 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Jul/tn_107718_1564379876_Screen Shot 2019-07-29 at 1.png&width=200What will it take for us to care about the numbers again? Every single day, 100 people die from gun violence. Agency: Ueno, USA.

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Guidelines for Boris: Boris The Brand

 PRINT & INTERACTIVE   UK    July 26, 2019 21:53 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FJul%2Ftn_107652_1564102451_Screen+Shot+2019-07-26+at+8.png&width=200Loath him or love him, Boris Johnson has somehow slipped into the top job in the United Kingdom. His political convictions are still unfolding -if indeed he has any - though his new role is creating plenty of debate around the country. It turns out Boris isn't even his real name, but that hasn't stopped Alexander Boris de Pfeffel Johnson creating a real brand for himself. Beneath the scruffy hair and crumpled suits, it's a brand that's been carefully crafted throughout his tenure as a journalist and years spent as a regular on political comedy shows like Have I Got News for You. Creatives by their nature are not fans of politicians and it seems a bunch of creatives and technologists at Huge London decided to take a closer look at the brand.

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Greenpeace: FaceApp

 PRINT & INTERACTIVE   RUSSIA    July 24, 2019 21:20 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Jul/tn_106544_1563968421_FaceApp.png&width=200FaceApp raises privacy concerns, Greenpeace Russia has decided to raise awareness about another important issue: the climate emergency. Working together with Isobar Moscow, Greenpeace has posted a series of Instagram carousels that depict how most beautiful places on the planet are going to look like if we do nothing about the climate crisis. In the first post of three, Russian "second capital" St. Petersburg has been flooded with the waters of the Neva river. The initiative has gained attention of many influencers inside and outside Instagram. Many have shared the posts, inviting their followers to join the Greenpeace movement against the climate emergency.

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Entourage (NGO for the Homeless): LinkedOut

 PRINT & INTERACTIVE   FRANCE    July 11, 2019 14:49 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/86447_0000.png&width=200Homelessness and exclusion are vicious circles from which it is difficult to escape. For three years, non-profit organisation ENTOURAGE has been working to establish a more stable social link with those who are homeless. Beyond a need for food, shelter, money, and clothes, homeless people are mainly looking for consideration and friendship to allow them to regain self-confidence and succeed in breaking the spiral of exclusion. This is why ENTOURAGE and TBWAParis created the LinkedOut project: a digital platform which allows anyone to share the resume of people who are homeless yet searching for a job and give them an unique visibility and opportunities.

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New Zealand AIDS Foundation: Rules of a F***Buddy

 PRINT & INTERACTIVE   NEW ZEALAND    June 21, 2019 19:59 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Jun/tn_105712_1561082912_Screen Shot 2019-06-21 at 10.png&width=200'Rules of a f***buddy' is the latest campaign from Ending HIV – a community-focused behaviour change programme run by the New Zealand AIDS Foundation (NZAF) to reach men who have sex with men (MSM). Together with award-winners DDB, Ending HIV created a series of joyously sexy images and paired them with rules encountered in f***buddy relationships and HIV prevention - sourced from our community. This message is going to be hard to miss - with posters and billboards lining the streets, banners on dating apps and promotions across social media, reaching f***buddies across Aotearoa.
Agency: DDB, New Zealand

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World Oceans Day: Discovery

 PRINT & INTERACTIVE   CANADA    June 10, 2019 17:11 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/6c38a_0000.png&width=200Why wait for our time to be up #WorldOceansDay.


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KFC: Chicken X Rays

 PRINT & INTERACTIVE   SPAIN    April 20, 2019 15:52 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/38baa_0001.png&width=200PS21, Madrid has launched this project to demonstrate the authenticity of KFC's chicken by X-Raying real KFC chicken pieces.

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Über Leben Foundation: Human Heart. Out of Stock

 PRINT & INTERACTIVE   GERMANY    April 14, 2019 22:02 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Apr/tn_103597_1555237113_Out of stock inter.jpg&width=200In Germany, a country with an extreme shortage of organ donors, if only you could order a life-saving organ online. After all you can buy almost everything else online, often with a next-day delivery. However, many seriously ill people wait many years for a donor heart, often dying before receiving one. So Mediaplus Group and Plan.Net Group collaborated on 'HUMAN Heart. Out of stock' - a campaign for the Uber Leben Foundation designed to illustrate how many lives could be saved if more people signed up as a donor or made donations.

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DOJA: Pardon

 PRINT & INTERACTIVE   CANADA    September 20, 2018 10:51 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2018/Sep/tn_97283_Pardon_teasers.jpeg&width=200With recreational cannabis use becoming legal next month, a new clothing and accessories line is supporting approximately half a million Canadians who received minor convictions for possession under the old laws. Developed by B.C.-based licensed cannabis producer DOJA in association with Toronto agency Juliet the new PARDON line is comprised of six products: T-shirts, sweaters, a stash bag, a candle, a one-hitter and papers. Prices for the products range from $10 to $60, with 100% of the proceeds going towards Cannabis Amnesty – a non-profit organization working to have the criminal records of the approximately 500,000 Canadians convicted for non-violent cannabis possession expunged.

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H&M: Yodeling Essentials

 PRINT & INTERACTIVE   SWEDEN    May 04, 2018 09:58 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/194ab.png&width=200Few could have missed the yodeling boy that went from a lovable local boy to a lovable world star in two weeks. The ad from Acne, Sweden celebrates the yodelling boy's iconic outfit by highlighting similarities available at H&M. Together with the simple headline "Yodelling Essentials", it hints how you easily could dress like the yodeling superstar in just a few steps.

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IKEA: Nightstand

 PRINT & INTERACTIVE   QATAR    February 20, 2018 11:44 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/03579.png&width=200At IKEA, as you know, we don't like charging much. But for once, we decided to charge a lot. IKEA now has a range of furniture that you can charge your smart phone by simply placing it down on the surface, without messy cables. But not everyone knows about it. So Memac Ogilvy, came up with a campaign that resembles that critical moment when your phone is running out of battery. Using warning sign to catch people's attention did just that. We also hijacked people's screens with an online banner that, fits to screen, immediately when it appears. When people touch the banner, it redirects to the IKEA website.


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