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Seen and noted

First director to sit on the Young Guns Award Jury.

 AWARD NEWS   USA    November 01, 2005 03:22 (Edited: October 31, 2005 16:22)
Director Alan White has been chosen as the first director to sit on the Young Guns Award Jury.

Alan is represented by Bob Industries and has recently signed to Curious Film for Asia/ Pacific representation.

Toyota Sienna ... new spots from Canada

 TV   EUROPE    October 31, 2005 23:38 (Edited: October 31, 2005 12:38)
comfortable dialogue & believable casting for these new Sienna spots

nice work ... from Radke Film Group & Dentsu Canada

Creative Director: Andy Shortt
Creative Director: Les Soos
Art Director: Les Soos
Copywriter: Andy Shortt
Agency Producer: Sheila Sone
Director: Chris Hooper
Executive Producer: Krista Marshall
Producer: Karen Rohrbacher
Editorial Company: Panic and Bob


 TV   CANADA    October 31, 2005 23:37 (Edited: October 31, 2005 12:37)
The parallel is drawn between arthritis & the wearing down of a mechanical typwriter in this new spot from Eskwad/ Bonangle, France

Agency: Bonangle, France
Creative Director: Thierry mallet
Director: Nicholas Charneau
Prodn Co: Eskwad, France

News from Krishna Smiles, South Africa.

 LATEST NEWS   UK    October 31, 2005 22:19 (Edited: October 31, 2005 11:19)

Currently flighting on TV stations across the country is MTN’s latest summer campaign. The commercial’s fresh and engaging execution manages to stand out in the competitive and congested cell phone market. The concept that includes police busting up a party at an old age home, to dive-bombing grannies, was conceptualized by Creative Director Clinton Bridgeford and his team at Y&R Gitam.

In a four way pitch against some of the country’s leading directors and production companies, Bridgeford and his team chose Mukunda from production company Krishna Smiles-Flowers Bloom to direct the spot.

‘When choosing a director for a board, there are certain times that you opt for a performance director or need a director with a great eye or someone that knows how to tell a story. With Mukunda we knew we would get all of the above and as on the number of occasions we’ve worked together before, he again delivered with unbridled commitment on a job we are all very proud of.’ said Bridgeford.

Life in Paris ...

 PEOPLE   AUSTRALIA    October 31, 2005 22:02 (Edited: October 31, 2005 11:02)

Samira Ansari & Amy Hollier send regards from Saatchis Paris

If you've gotta work on laundry commercials, might as well do nice ones ... and in quite a nice place! From the creatives ....

'An idea in a laundry commercial? Vou etes joking! A 30 second ad informing the French that by washing in cold water, they'll have more money in their pockets.'

'Paris is everything it's cracked up to be and more. Liberte, egalite, and "do you speak English?".'

Title: Entrepreneur
Client: Procter & Gamble
Product: Ariel
Agency: Saatchi & Saatchi Paris
Creative team: Samira Ansari & Amy Hollier
Creative Director: Sarah Barclay
Director: Sebastien Grousset
Production company: i-screen
Producer: Michel Israel
Agency Producer: Christine Muller

Wieden+Kennedy/Amsterdam's global brand Coke win

 LATEST NEWS   USA    October 29, 2005 03:50 (Edited: October 28, 2005 17:50)

Wieden+Kennedy/Amsterdam's global brand Coke win
Clarification: the global brand Coke pitch and subsequent win was exclusively a Wieden+Kennedy/Amsterdam (European HQ) concern and was made up solely by W+K/Amsterdam creative and strategy. It was steered by Tim O'Kennedy (MD), Al Moseley (ECD) and John Norman (ECD). W+K/Amsterdam is tasked with setting and steering the creative concept and strategy for the global iconic Coke brand.

“Coca-Cola recognises that to make a cohesive global brand identity there is a need for passionate, meaningful ideas that transcend borders and boundaries", says Wieden+Kennedy/Amsterdam managing director Tim O'Kennedy. "Coke dedicated a great team to this process who weren't afraid to get down in the trenches with us, helping bring to life some cracking creativity and strategic thinking. Sometimes at 2am in the morning!"

Unusual approach for MTV

 TV   UK    October 29, 2005 02:27 (Edited: October 28, 2005 16:27)

MTV moments series takes a different approach

Moody images and a quiet, pensive voice give a glimpse into a private moment. Nice.

Director: Bryan Little
Production Company: Fly On The Wall
Agency: FOTW South Africa
Agency Producer: David Leite/Filipa Domingues
Art Director: Warren Lewis
Copywriter: Jason Enslin
Creative Director: Warren Lewis

Cossette Canada .... studying addiction

 WORTH A LOOK   EUROPE    October 29, 2005 01:49 (Edited: October 28, 2005 15:49)
Science shows that the Game Boy Micro is irresistable in this spot from Cossette Canada.

Creative Director: Richard Hadden
Art Director: David de Haas
Copywriter: Dan Nelken
Agency Producer: Pat Link
Director: Tim Hamilton
Prodn Co: Avion Films
Producer: Miriana DiQuinzio

To view the spot click ....

BestAdsInPrint ... a couple of weeks away

 PRINT   PHILIPPINES    October 29, 2005 01:35 (Edited: October 28, 2005 15:35)

bestads print/ outdoor page coming soon

yep .. we going to be featuring the best print from around the world pretty soon & the word's getting out. Not here on the news page, but a dedicated print section. This from DDB Philippines:



The Mob Film Company opens office in Leeds

 LATEST NEWS   CANADA    October 29, 2005 01:24 (Edited: October 28, 2005 15:24)
The Mob Film Company adds Mob North.

The Mob Film Company was co-founded seven years ago by John Brocklehurst, Vadim Jean and Ian Sharples and has established itself as one of London’s leading production companies. Mob North will offer their clients the same experience and quality production that the London office currently provides.

John Brocklehurst, commented, “Leeds is the coolest city outside of London and is also one of the fastest growing cities in Europe. There are some great agencies and clients in Leeds and we are the first high-end production company in terms of TV and advertising to cater for them. The work we are doing up there is a pleasure to produce.”

French and Rossiter, join Euro RSCG Fuel Worldwide

 PEOPLE   CANADA    October 28, 2005 22:26 (Edited: October 28, 2005 12:26)

Creative duo, French and Rossiter, join Euro RSCG Fuel Worldwide

Euro RSCG Fuel Worldwide are pleased to announce the recent hiring of senior creative partnership, Mick French and Henry Rossiter.

French and Rossiter, who were previously Creative Directors and Board Directors at WCRS, will be working on high-profile Euro RSCG Fuel accounts, Jaguar and Reckitt Benckiser, based in London.

Henry Rossiter ... “We originally came here for a weekend and just ended up staying. The moment we walked through the door, we knew this was our kind of agency. There is a real buzz about the place and the opportunities here are really exciting.”

Inside the director's head.

 INSIDE THEIR HEADS   USA    October 28, 2005 21:20 (Edited: October 28, 2005 11:20)
Chuck Bennett, Director @ Big Lawn Films

(Chuck Bennett enjoyed a prolific career as a Creative Director at a number of high-profile advertising agencies. As a director, he has helmed ads for a range of national brands such as Diet Dr. Pepper, Expedia, Nissan, Taco Bell, Subway, and Energizer, working with agencies GSD&M, TBWA/Chiat/Day, WongDoody, DDB, J. Walter Thompson, MMB and Y&R, among others.)

bestads: So what drew you to the dark side ... directing?
Chuck: The directors always seemed to have the coolest cars, so I figured it must be a good thing. In addition to the car envy part, after years as a agency creative and creative director I realized what I liked best about my job was actually coming up with the ideas and then shooting them. Everything else in between was a little boring.
bestads: Doing the gig ... no problem. Getting the gig ... hmmm
Chuck: . Getting the gig is definitely the hard part, but I really enjoy that part of the process. Having been on the agency side of a ton of “creative calls” I certainly understand the importance of “the call”. Knowing that, I really try to prepare myself and have a clear vision for the spot. The more thinking I can bring to the call, the better. I work closely with my executive producer and strategize our approach. It’s a little like pitching new business at the agency. There’s always a fear of going too far or saying the wrong thing, but at some point you just have to say and do what you believe is the right thing and see what happens from there. Long, awkward silences on the other end of the call are usually a good indication that things aren’t going well. We also try to avoid having calls on the same day the agency loses a big piece of business. I like writing treatments, doing research and gathering visual reference. Again, like pitching new business. I have yet to resort to making threats to get jobs, but it’s not out of the question. I especially like the part where we find out we didn’t get the job by seeing the spot on TV…
bestads: The only thing between you and a gold lion is ... (most scripts? The client? The process ...?)
Chuck: A really good idea. A little luck. Not seeing the words “Cut to animated product demo” accompanied by a whole page of voice-over copy.
bestads: Shoot days: The lifeblood? The drug? Or accelerated aging?
Chuck: I love shooting. People hand you latte’s and call you “Sir”. The account people are wearing jeans. The client is wearing jeans. And there’s nothing like seeing all those trucks in the morning--so many cool toys. All the worrying, all the meetings and all the talk. It all comes down to this shining moment of truth—there it is, right there on the monitor. Hey, my damn latte is cold!
bestads: The Pack Shot ... The devil incarnate?
Chuck: Seems to be a necessary evil--We are trying to sell something, after all. Hopefully we don’t have to shoot anything, but if we do hopefully we’ve figured out how to make it cool (as cool as a very expensive cardboard box can be). We always tend to shoot this shot at the end of the day when everyone is tired and cranky. As painful as it is, we’ve actually taken to trying to get the shot done early in the day. That way the client can kick back and spend some quality time with their laptops, Blueberrys, cell phones and other various electronic devices. Clever.
bestads: What’s your personal secret to managing all of the “personalities” involved in any one project?
Chuck: I just try to figure out who the smartest people are and spend my time with them. Besides that, I usually sit next to the client at the pre-pro meeting and touch them in a gentle and loving manner under the table while I go through the shooting board. Throwing around a few buzz-words like “brand personality” and “strategic communication” helps
bestads: Shoot with your mobile/ cell phone, edit & post FX on your lap top, output as quicktime, upload to net. Bingo. Now if we just dispense with the client! Where’s it all heading?
Chuck: At the end of the day ... I am fascinated with the potential of the internet as “another channel” for advertising. It really doesn’t matter how it gets shot or where we see it, if the idea is crap, the party’s pretty much over. There seems to be a certain freedom associated with the medium and supposedly we can do things that could be deemed too “risky” for network television. How many of us typed “hump the sofa” into the Subservient Chicken site? I also like the fact that anyone looking at an “ad” on the Internet has chosen to do so. It does put more pressure on the work to be really entertaining, which is cool. We want to be doing work that entertains and rewards. Of course, some brand manager will come along, do some fancy quantitative research and figure out a way to fuck it all up. Can I say fuck here? (Of course I can, it’s the internet. It’s wild. It’s crazy.) What was the “dispensing with the client” part?

Rude buggers, the Kiwis ... but funny

 TV   AUSTRALIA    October 27, 2005 09:36 (Edited: October 26, 2005 23:36)

This one very nearly made it to the main page. Title ... "thrusting"

To view the spot click ....

Not Mother London again!

 TV   CANADA    October 27, 2005 09:32 (Edited: October 26, 2005 23:32)

We couldn't possibly post another Mother London advert on the main page for the 5th consecutive week ...

but the new "Franz Ferdinand" Observer work is very good indeed.

We can't post ALL of the news ....

 FROM BESTADSONTV   USA    October 27, 2005 08:46 (Edited: October 26, 2005 22:46)

We can't post ALL of the news .... BUT YOU CAN!

Got some news?
Done some good work?
Register (takes 2 seconds) & post a boast ... or whatever.
(God knows we're not journalists!)

Reebok takes a good hard look at injuries

 TV   EUROPE    October 27, 2005 08:41 (Edited: October 26, 2005 22:41)

Meaningful Tattoos help tell the story in this strong spot from mcgarry bowen

Art Director: Warren Eakins
Copywriter: Randy Van kleeck
Director: Jessy Terrero
Executive Creative Director: Warren Eakins, Randy Van Kleeck
Executive Producer: Katya Bankowsky
Lotus Filmworks/Terrero Films

Nice work from W/Brasil (more tattoos)

 TV   ASIA    October 27, 2005 08:25 (Edited: October 26, 2005 22:25)

When you're wearing Ipanema Gisele Bündchen Sandals ...

Tattoos become moving, flowing art in this stunning spot from W/Brasil

Art Director: Celso Alfieri
Copywriter: Rui Branquinho
Creative Director: Rui Branquinho
Director: Fabio Soares
Executive Creative Director: Rui Branquinho

Car dealer ads ... shouldn't they be shouting prices at us?

 TV   EUROPE    October 27, 2005 08:08 (Edited: October 26, 2005 22:08)

If so, these guys got it very wrong

To view the spot click ....

This is a DISASTER!!!!!!!!!!!!!!!!!!!!!

 FROM BESTADSONTV   USA    October 27, 2005 07:53 (Edited: October 26, 2005 21:53)
bestads gets featured on yahoo "pick of the day" - BAD NEWS!!!!




bad news

Because of this one link, our site (which we try to keep hidden from the public) has been invaded by non advertising people. Normally we get around 8000 creatives/ producers/ directors visiting each week.

This has now jumped to around 119,000 per week & it's killing out bandwidth & RAM i.e. if it keeps going ... we're buggered.

How does this affect you?
It means we may have to introduce a one-off registration & log in (FREE). Sorry about this. The price of fame.
UPDATE: We've got this under control for now by blocking all links from other sites ... including legitimate advertising sites unfortunately. However, no logins required for now.


 TV   INDIA    October 27, 2005 06:54 (Edited: October 26, 2005 20:54)

JWT India has created a new spot - Mirinda "Sucker"

To view the spot click (plus full credits) ....

Guest comments for Pepsi "Samba"

 GUEST COMMENTS   USA    October 27, 2005 06:29 (Edited: October 26, 2005 20:29)[3].jpg
From Robbie Brammall & Anthony Hatton, Clemenger BBDO, Sydney, Australia

On paper we had an execution that was pretty intriguing. To bring it to life we needed an A grade director, a cheap location and someone who could dance like an alien. As a result we ended up on the mean streets of Columbia with director Damien Toogood and body popper David ‘Elsewhere’ of VW fame.

With the Columbian army providing much needed moral support we managed to gridlock the city for two days, before making a well timed run for the nearest airport.

Director Damien Toogood acts as his own DOP so we were confident he’d capture the unique energy of the location on screen. Which he did.

But the big story from the whole experience were the miracles everyone performed to make the budget work - from the film crew in Columbia (Tribal), to production company Luscious and the post production team at Cutting Edge. How we actually got this on-screen I’ll never know.

Guest comments for featured spot "Kissing"

 GUEST COMMENTS   USA    October 27, 2005 06:23 (Edited: October 26, 2005 20:23)
Fom Mark Puchala & Michael Clowater, Zig Inc Canada.

New Brunswick is a province on the East Coast of Canada. And even
though it’s roughly the size of England only about 700,000 people live there. The main industries are fishing and logging. However, there’s a group of people who live there that make films and somehow put on a film festival every year. We wanted to help them do that - and also brag about the balls-out dedication they must have to get it done.
We also wanted to have a laugh.
We thought there’s something romantic about a guy with no budget who just needs to make movies. These people live on the fringe of society and are scorned by the people behind the counter at their local donut store. But they don’t care and that’s pretty cool.
Making these ads was kind of like life imitating art. We had no money - just a bunch of favours from people more talented than us and a script that worked with shooting on video. We wanted to switch up between what the director saw in his mind (the movie) and the behind the scenes footage in making the movie. Then show the contrast between them. We also wanted to play it very simple with the audio. Keep it as real as possible when it was real and as flashy as possible when it was the movie.
The director was James Spence who, luckily, is even more warped than we are.

Guest comments for featured spot "Mechanic"

 GUEST COMMENTS   USA    October 27, 2005 06:17 (Edited: October 26, 2005 20:17)
From Dave Brady, Art diector, FCB New Zealand ...

Depression can range in severity from being a bit down and not being able to come out of it, to persistent dark thoughts and low self esteem, to suicidal thoughts in the worst cases. The longer it is left without treatment, the worse it can get. The problem is that depression isn’t something that guys talk about a lot, or admit to having. But if they don’t talk about depression, how can other guys learn what it is, and how it can affect people?
So here’s some guys talking about how depression affected them, and where to go for help - without having to talk to anyone about it.
Thanks to all involved. Check the credits for the names, but the ads got better at each step of the process.

Introducing the new "It"

 TV   EUROPE    October 27, 2005 01:57 (Edited: October 26, 2005 15:57)

The new "It" sweeps takes the world by storm

... in new work for eBay, from BBDO New York. And the good news is you can get "It" on eBay. Nicely intergrated into the website as well:

Ford falcon - a disappointing slot car.

 TV   AUSTRALIA    October 27, 2005 01:20 (Edited: October 26, 2005 15:20)

JWT Melbourne & Falcon

Normally it's all too easy to crash the slot cars, but not so with the Falcon. Sticks to the track like glue, leading to major disappoinment for the car-wrecking kid though.

Agency Producer: Tim Marxsen
Art Director: Nick Weller, Phil Van Bruchem, Keith Nicolas
Copywriter: Nick Weller, Phil Van Bruchem, Keith Nicolas
Creative Director: Jeremy Wynne
Director: Matt Murphy

Aero film ... keeping busy

 TV   EUROPE    October 27, 2005 01:11 (Edited: October 26, 2005 15:11)
New work from Aero Film

Aero have been keeping themselves busy with some very stylish new car spots ... Honda "cages" for Rubin Postaer & Associates as well as Suzuki "Base Jump" for Colby & Partners

EA Games via W+K Amsterdam

 LATEST NEWS   CANADA    October 26, 2005 22:59 (Edited: October 26, 2005 12:59)
the brief ...

Devise a print and online campaign to promote the long awaited sequel from Peter Molineux. The campaign sought to leverage the game’s central thought: are you a god of war or a god of peace?

The websites and represent the two sides to the coin, shown in the print work.

1. a cow: shoe or moo?
2. a hen with her chick: yummy or mummy?

The strapline reads: ‘If you had the power, would you create or destroy? Play good. Play bad. Play god.’

bestads: best ads in print ... coming soon to this website


 LATEST NEWS   CANADA    October 26, 2005 22:52 (Edited: October 26, 2005 12:52)
UPC Announces New Pan-European Advertising Agency of Record
AMSTERDAM, Netherlands, 26 October 2005 – UPC Broadband (UPC), a division of Liberty Global, Inc. (NASDAQ: LBTYA, LBTYK) and Wieden+Kennedy/Amsterdam today announce that they will work together on repositioning the UPC brand throughout Europe, starting in October 2005. In signing this deal, W+K/Amsterdam will bring their expertise in branding and lifestyle advertising to redefine the UPC brand in the digital era.

Framestore CFC news

 POST PRODUCTION   CANADA    October 25, 2005 23:00 (Edited: October 25, 2005 13:00)
It's with great pleasure that Framestore CFC can announce that one of our Inferno Artists, Ben Cronin, has been chosen as the winner in the 'Special Effects/Post-Production' category in Creative Review's 'Creative Futures' awards scheme.

pics: frames from Ben's work for Renault Espace, Chemical Brothers & Audi


 LATEST NEWS   UK    October 25, 2005 10:17 (Edited: October 25, 2005 00:17)

Fly on the wall news ...

After completing a brand campaign for MTV, Fly on the Wall productions were commissioned to do an AIDS awareness campaign for international broadcast on MTV for the Staying Alive organization.

Various agencies in a number of countries were asked to submit scripts with MTV and Staying Alive eventually going with Fly on the Wall director, Bryan Little’s, own scripts

Patts Y&R exodus

 PEOPLE    October 25, 2005 00:05 (Edited: October 24, 2005 14:05)

SYDNEY: Tim Castree is the latest senior George Patterson figure to leave the merged agency of George Patterson Y&R.

Castree was Sydney managing director of Patts at the time of WPP's takeover of The Communications Group in August. His departure follows that of TCG heavyweights Ian Smith, John Fawcett, Mark Bayliss and Jane Neale, and the more recent exit of creatives Mark Dove and Andy Flemming.

It is estimated that up to 30 Patts staff have left the agency since the merger.

Story courtesy of Australian CREATIVE magazine.


 AWARD NEWS   UK    October 24, 2005 23:24 (Edited: October 24, 2005 13:24)

Recipe for Success: Just add Egg

(Cape Town, South Africa – 20 October 2005) At the recent Loerie Awards the team at Egg Films won two of the five Golds, 12 Silvers and eight Bronzes. This year’s total of 22 awards for seven different ads makes it the sixth consecutive year that Egg has shown its mettle.

With only four directors, work produced by Egg won more Loerie awards this year than any other South Africa production company. Exit the strength lying in numbers adage and enter the small company that continues to command dominance in the market.

Egg’s executive producer, Colin Howard, explains that their strategy is simple: “We keep a small and creatively-driven shop. We hand-pick our projects and director-producer teams rather than following a blanket approach.”

Nice moves.

 TV   EUROPE    October 24, 2005 22:51 (Edited: October 24, 2005 12:51)

“Security Cameras” from agency Vitrorobertson captures people dancing unawares in everyday circumstances

PORTLAND, Ore., (October 10, 2005) – An atmospheric hum opens Vitrorobertson’s latest spot for Kyocera which captures people on “security cameras” spontaneously breaking into dance in the most mundane situations, from bank to ATM to valet parking lot. The reason for their sudden inspiration? Kyocera’s new Slider Remix MP3 phone. Staying conceptually true, Food Chain director Vance Malone, with DP Joe Meade, opted to shoot entirely on video mostly with existing light. Utilizing up to four cameras on set gave Malone the chance to capture the dancers from multiple angles, ensuring the spontaneity of the dancing was fully covered. Meade supplemented his camera package with actual security cameras to capture some of the footage.

Kyocera “Slider Remix” CREDITS

Agency: Vitrorobertson
Creative Director – John Vitro
Creative Director – John Robertson
Assoc. CD/Copywriter – Kent Thayer
Art Director – Barry Brothers

Production Co: Food Chain
Director – Vance Malone
Producer – Brad Goldthwaite
Exec. Producer – David Cress
DP – Joe Meade
Editorial - Radium

Inside the director's head.

 INSIDE THEIR HEADS   USA    October 24, 2005 07:46 (Edited: October 23, 2005 21:46)

bestads: I used to play in rock and roll bands. I was hitch-hiking to a gig one time (!) and the guy who gave me a ride said “... Unbelievable man ... You’re doing exaclty what you want, getting paid a fecking fortune and picking up the babes afterwards!!!”  So I guess directing is just like that .... but more so??????????

from Backyard Director, Tim Abshire:
Oh yeah, moreso.  Especially If you like to fly across the country to have scripted slow motion oral sex with Mrs. Butterworth for cash until video village gives you the thumbs up... yes.  Directing is just like that.


First of all, I'd say it's more aspirational for you to be an ex-soccer dad instead of playing in the rock and roll band, and you definitely weren't hitchhiking, because Jane in legal said "no"... and I'm thinking we'll get you an average, real-looking, non-actor-ish wife to pick you up in this story, and you can't be getting paid a fortune because you can only be making enough money to be in middle to upper-middle class so we can hit our biggest U.S. demographic, and your wife, well, she's driving a non-descript four door blue car, and those chicks you're picking up are your kids from preschool named Brittany and Tyler who look nothing like you or your wife, but heck, aren't they just the cutest?  Everybody needs to smile to camera now.  Let's collaberate on another job really soon.

from Bruce Van Dusen of Celsius Films in New York:
Directing has benefits. You can cut to the front of the lunch line. You get the chair closest to the monitor. Lots of people ask your opinion and seem to care. You can point at walls and have them moved. Or repainted. People change their clothes just because you ask them to.

On the flipside, directing has drawbacks. You don’t do it every day, so those benefts are periodic. And on those off days, you come to the realization that the only other thing you’re semi-qualified for is toll collection. Which with the advent of E-Z Pass is kind of dying field of employment.

from Gaysorn Thavat, Exile Films, New Zealand
If I wasn’t a director, I could transfer my skills to being a marriage counselor.  In making commercials I am often dealing with a demanding insecure client who has identity issues, and an anxious hen pecked agency, bound together in a marriage wrought with financial pressure and mistrust. The agency is always worried that the client will have an affair with another agency. And the client is always worried that the agency doesn’t understand or really listen to their needs

Unofficially, it is my job to negotiate between them and make a spot that rebuilds the trust, rekindles the spark of when they first met and make them both feel good about themselves. Oh yeah…. And make something that I like as well (but that’s beside the point really)

from Michael Williams, director at The Mob Film Company, London

You obviously didn't mention those two magic little words, 'client changes'.

Scott Walker Joins Caravan Pictures

 PEOPLE   AUSTRALIA    October 21, 2005 06:45 (Edited: October 20, 2005 20:45)
Scott Walker joins Caravan

New director Scott Walker has teamed up with producer Sarah Nichols
and joined Sydney's Caravan Pictures. A former agency creative
partner to Clemenger BBDO's Danny Searle, Scott's background gives
him a wealth of experience and an understanding of comedic timing
within a 30 second time frame. Having already completed campaigns
for Rogaine, Mitsubishi and HBA Insurance, Scott's work shows huge
potential, clarity and talent. Caravan is very excited to have Scott
& Sarah as part of the team.

bestads: We've got a pic of Scott & another from a recent spot that he directed. You can figure out which is which though.

Mad World, good look.

 WORTH A LOOK   AUSTRALIA    October 19, 2005 18:08 (Edited: October 20, 2005 12:08)

Strong images from Exit

Love this song ... even if it was was used by a direct competitor first ...on an ABC news promo.

To view the spot click ....

Invisible bikes present a few obstacles

 WORTH A LOOK   EUROPE    October 19, 2005 17:48 (Edited: October 19, 2005 21:48)

Publicis Toronto's work for courier company Purolator blends an interesting idea & seemless SFX

To view the spot click ....

Shot in Australia ... for the bleak look!

 GUEST COMMENTS   USA    October 19, 2005 16:25 (Edited: October 19, 2005 06:25)

From Michael Kaplan and Tim Charlesworth, the creatives on "the hint"

Now that the 'cows want it back' idea is well established, we had licence to have a bit of fun with it. The ad was shot in July, but we wanted a cold, bleak look. There can't be many shoots that have gone to Australia for winter light. As with the previous ads, we wanted to do as much as possible in camera, so we had 10 cows to direct around the streets of Melbourne.

Guest Comments from Mother London (for Orange "Dance")

 GUEST COMMENTS   USA    October 19, 2005 16:16 (Edited: October 19, 2005 06:16)
From Mother ...

We chose to articulate this new spot by focusing on a human relationship. There's something aspirational about a successful marriage...when couples grow old together. Often times, the familiarity between an elderly couple is most evident in the way they talk - finishing each other sentences...knowing what the other is thinking - but we felt that if we used something more visually stunning (like a dance) to reflect this intimacy, it would be all the more powerful.

We knew from very early on that using only one shot of the dance would make it much more powerful as a piece of film. It was important to capture the honesty of two old people dancing but still somehow making it captivating. We played around with different cuts, but none of them achieved the mesmerising quality of the one-take version. We feel that the sound also plays a large part in the feeling that the final film gives people. The silences within the Brian Eno are as important to the film as the music itself.

The director of photgraphy on Dance was the DP from Gladiator...John Matheson...who lit it beautifully.

Guest Comments from Colin Jeffery, Arnold boston - featured spot

 GUEST COMMENTS   USA    October 19, 2005 15:35 (Edited: October 19, 2005 05:35)

New Beetle "Force of Good" Campaign

The world needs a hero and the New Beetle is ready to slip on the tights. In this campaign the Beetle goes head to head with sucky everyday objects. We wanted to reflect the fun-loving spirit of the car and the joy it spreads wherever it goes.

We spent weeks going through classic fights scenes and film techniques. We took three popular genres, Kung fu, Western and Gladiator, then worked out which style would suit which spot best. Each genre has a certain look, feel and camera techniques that make it what it is. We wanted the finished products to clearly belong to specific genres, but also have a common theatrical feel. Using a sound stage helped us achieve this, control the light and get more done in the three days we had available to us.

We worked closely with Brand New School to produce these. They, along with their design team, built amazing life size sets on a giant sound stage at Fox Studios in LA. We then proceeded to shoot the spots, blowing up a bunch of alarm clocks and destroying a port-a-potty in the process. The "Alarm Clock" and "Port-a-Potty" spots were pretty much shot in camera. The "Sardines" spot was a little different and involved a bunch of green screen and stop frame animation.

In the end goodness always prevails. Our only regret is not producing a forth ad. It would have taken place in space and involved some bad-ass brussel sprouts.
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