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Seen and noted

another in the series of SFR spots from Publicis Conseil

 WORTH A LOOK   CANADA    December 01, 2005 08:49 (Edited: November 30, 2005 21:49)
Following on from previously featured SFR work, our heroes are now on the loose with new generation mobile phones

To view the spot click ....

From Smart Inc ... new underworks spot.

 WORTH A LOOK   AUSTRALIA    December 01, 2005 08:44 (Edited: November 30, 2005 21:44)
Just your typical cops and socks

To view the spot click ....

PSA / Charity work from McCanns Brisbane

 WORTH A LOOK   AUSTRALIA    December 01, 2005 08:38 (Edited: November 30, 2005 21:38)
The music of LAMB (the band, not the beast) features in this sensitive spot for the Hear & say Centre

To view the spot click ....

We're having a bit of a week for PSA/ Charity work

 WORTH A LOOK   CANADA    December 01, 2005 08:32 (Edited: November 30, 2005 21:32)
From Grey Brussels & LOVO FILMS

To view the spot click ....

Win a house!

 WORTH A LOOK    December 01, 2005 08:25 (Edited: November 30, 2005 10:29)
Win a house ... South African style

To view the spot click ....

A true story from New Zealand.

 WORTH A LOOK   AUSTRALIA    December 01, 2005 08:17 (Edited: November 30, 2005 21:17)
...only in NZ

To view the spot & credits click ....

Republik ... under-exposed

 UNDER EXPOSED   AUSTRALIA    December 01, 2005 08:08 (Edited: November 30, 2005 21:08)
Taking a bit of a look at work from NZ agency Republik

Peugeot "Love"
Agency: Republik Communications
Creative Director: Glenn Jameson
Copywriter: Glenn Jameson
Agency Producer: Glenn Jameson
Assistant Producer: Rachel Trillo

Production Company: Silverscreen
Director: David Rittey
Producer: Larisa Tiffin

phew ... Glenn Jameson must keep busy.

(Glenn got back to us with ... 'I did have help on this. Olivia Pierson was the co-writer, Ravi Eshwar came up with the idea for the "Love" animation and Ian Watson suited it nice')

To view the spot click ....

Coca Cola - Nelson Mandela Invitational Charity Golf

 TV   UK    December 01, 2005 07:57 (Edited: November 30, 2005 20:57)
An uplifting TV spot currently airing in South Africa to create awareness of the Nelson Mandela Charity Golf Tournament, which raises funds for underprivelaged kids.

Agency: Chemistry
Art Director: Sean Van Rensburg
Copywriter: Stuart McCreadie

Production Company: Pistoleros Films
Director: Roy Zetisky
Producer: Warren Meltz

Grey Toronto teams up with Blink for this new 3M spot

 TV   EUROPE    December 01, 2005 07:51 (Edited: November 30, 2005 20:51)
This dark and stylish spot shows a young man successfully protecting his coveted sandwich with the aid of 3M's double-sided tape.

Grey Worldwide, Toronto
Creative Director: Rick Kemp
Art Director: Gerald Shoenhoff
Copywriter: Ron MacDonald
Agency Producer: Camielle Clarke

Prodn Co: Blink Pictures
Director: Manuel Garcia Neves
Executive Producer: Derek Sewell

New Ad Council spot "Matchsticks" ... Simple. Effective.

 TV   EUROPE    December 01, 2005 07:45 (Edited: November 30, 2005 20:45)
The things you can do with matchsticks!

Agency: FCB - Irvine
Executive Creative Director: Erich Funke
Copywriter: Ray Connolly
Art Director: Pooja Wadhawan
Agency Producer: Dan Reilly
Production Company: Bermuda Shorts

guest comments for featured spot "tale of two quitters"

 GUEST COMMENTS   USA    December 01, 2005 07:32 (Edited: November 30, 2005 20:32)
From Ben Gregor, director on "A tale of two Quitters":

"Shooting in prague, we got to build really good sets. They have an amazing tradition of set building out there. It was important to make everything from scratch as we needed a precise look for the environments that would be contemporary enough in design terms but also informal so you could still relate to the characters and find the spot funny. When you're doing pan-european ads with no dialogue you're balancing the look with the comedy to make it work in both Paris and Kazakhstan. It can be tricky but it's fun and sure beats sweeping the road."

GlobalHue + Admit one + Finger music

 TV   EUROPE    December 01, 2005 07:25 (Edited: November 30, 2005 20:25)
New dodge work sets a cracking pace

Production Company: Admit One Productions, Woodland Hills, CA
Director: AK
DP: Michael Bernard
EP: Michele Ghersi
Producer: Suzanne Ghersi

Agency: GlobalHue/MI
CD/CW: Rob Hendrickson
CD: Damon Davis
Art Director: Matt Laufer
Agency Producer: Cathy Antoniello

Music: Finger Music/ Santa Monica
Sound Designer/ Arranger: Dave Hodge

Guest comments for featured spot "Lend a Hand"

 GUEST COMMENTS   USA    December 01, 2005 04:57 (Edited: November 30, 2005 17:57)
A few words from Kathy Mattick & Shannon Sutherland, Saatchis Sydney, creatives on this week's featured TV & print campaign "Lend a hand"

The Unifem Lend a Hand Campaign was created to raise awareness of, and participation in, White Ribbon Day on November 25.

The aim of this year's campaign was to connect with men who passively encourage - or rather don't actively discourage - violence against women.
Rather than targetting perpetrators, we wanted to show that doing
nothing creates an atmosphere that gives oxygen to the offenders. Hence the campaign thought - Do nothing and you may as well lend a hand.

YoungGuns print & outdoor winners.

 AWARD NEWS   USA    November 30, 2005 03:30 (Edited: November 29, 2005 16:30)

A selection of the YoungGuns 2005 print & outdoor winners is now in the bestads print archives. Go to "archives" in the menu, and then "browse print archives".

YoungGuns 2005. A few words from Andy Fackrell.

 AWARD NEWS   USA    November 30, 2005 03:25 (Edited: November 29, 2005 16:25)
By Andy Fackrell, Co-ECD, 180 Amsterdam
2005 YoungGuns Jury Chairman

YoungGuns 2005 was a show dominated by film; not necessarily in the 30 second spot - although there were some beauties - but ideas that pushed into longer and unconventional formats. It is relevant, and hugely encouraging, that younger creatives are leading the way.

Two of the Gold Bullets given in Film, to the mesmerizing Sony Balls cinema spot and Mini Counterfeit are examples of brilliant communication that are not only fresh in ideas but fulfilled through execution. The Sony spot will no doubt pick up a few gongs over the next 12 months - it was nice that the jury here in Sydney got to see it first. It was less effective over shorter lengths but got full value in its longest format: a great choice of music, director and editor, it reached its maximum potential due to it's craft. Counterfeit similarly showed an amazing depth, yet instead of one simple idea well honed, it was a simple idea jam packed with parody. Both were clearly made by real talents who understand that an idea is but the first stage in the process.

Viral film had some highlights with interesting craft decisions you would hope for in young teams. But where were the young directors? The jury struggled to find any stand out piece of work to include in this category. The same applied in other craft categories, aside from the animated Duke Spirit music video. You need a pretty decent song to kick-start a video but this one had it all going on. And kept you there till the last note.

It must be said, that print and the student entries were a little disappointing this year; both seemed hamstrung by old formats when compared to the above. You hoped that wouldn't be the case at YoungGuns. There was the Gold winning Playstation Bus Shelter from Malaysia, a really interesting DM piece for Singapore's Navy, but the best idea was probably a Bottom Drawer number from Sweden, that hoped to counteract an annual Nazi Rally held in a small town there. Check that one out in the book.

Maybe print really is slipping, in terms of relevance, and not the place to learn the business of advertising anymore? Yet, look at how good it can be, when pulled off with confidence, as with the Student Entry of the Year for Hubba Bubba. Congratulations Menno Kluin; you had a great idea and you showed great taste and restraint in your art direction. Your execution carried it off. Interestingly, the same attributes apply to the Sony Balls spot, easily voted by the whole jury as Best of Show; it’s creator Juan Cabral (Fallon London) honoured as the 2005 YoungGun of the Year.

So, in all, a really good show if not a little skewed to moving pictures. Some fantastic talent is out there, in all parts of the world, pushing advertising into new areas and blurring the lines between medias.

I'd like to thank the jury for the great effort and healthy, open debates that makes this show a little bit special. Also thank you YoungGuns for organizing a smooth event and their excellent hospitality; our livers, the weather and the Sculptures by the Sea all held up well that week.

Thank you Sydney.

Andy Fackrell

To view the Sony "Balls" spot click ....
To view the "Counterfeit Minis" spot click ....

YoungGuns 2005. A few words from Nobby.

 AWARD NEWS   USA    November 30, 2005 03:22 (Edited: November 29, 2005 16:22)

By David Nobay, Chairman of Print / Outdoor Jury

How old is old? And how young is young?
It’s a question that bounced around both sides of the jury over the 3 days of judging this year. The simple fact is there’s a fair few 29 year old ‘heavyweights’ in the industry these days; complete with heavyweight salaries, titles and an enviable clutch of precious metal. Which, perhaps, explains just how ‘young’ so much of the winning YoungGuns work is.

Frankly, if we’d been told we were judging a major international ‘grown up’ award, I don’t think any of us would have been thrown. In a way, that’s a compliment to the high levels of craft and the general sense of sophistication in the conceptual thinking. But it’s also kind of sad, and a bit odd. Like a teenager walking around in his Dad’s business suit.

Personally, I was expecting more ‘spectacular failure’ – wild, radical and dangerous new thinking that totally ignored industry law and broke some new ground, albeit with a crude naivety.

Admittedly, there were some glaring exceptions that felt fresh from the asylum – Counterfeit Mini (Crispin Porter + Bogusky Miami) is a corker, across all media. The Gold Bullet winning PlayStation bubble-wrap outdoor (McCann Erickson Malaysia) is a genius alchemy of brand and consumer. The safe sex cards (Leo Burnett Canada) deserved their gong in copywriting and who could forget ‘Gay Nazi Rally’ (????) in the Bottom Drawer section? (By the way, a pure gift of a category criminally thin on outrageous creativity – given the criteria is ‘work the client didn’t have the balls to run’. Come on guys!).

Overall, the winning work is genuinely world class and the creators deserve to be proud. That said, this show is as much about sticking a cattle-prod up us industry old farts as celebrating youth, and I’d like to question what’s driving young creatives based on the bulk of the work.

After all, it’s all very well repeating the sins of your fathers, but the real fun is thinking up some fresh sin all of your own!.



 AWARD NEWS   USA    November 30, 2005 03:20 (Edited: November 29, 2005 16:20)

Friday night, November 25th saw the YoungGuns team host their 5th annual awards ceremony, exhibition and party in Sydney, Australia. Continuing with their ‘Hardly Legal’ theme on the night, a mixture of the industry’s personnel partied hard until the early hours of the following morning.

In the closest race in 5 years for the Agency of the Year title, Crispin Porter + Bogusky Miami looked certain to take the honours for the second year running after winning the highest number of Gold and Silver bullets across the most categories; that was until the jury unanimously voted Juan Cabral’s magical ‘Balls’ spot for Sony Bravia (out of Fallon London) as the ‘Best of Show’. This honour saw Fallon London leapfrog CP+B to claim the title.

The Sony ‘Balls’ spot picked up 2 Gold Bullets as well as Best of Show. It’s Argentinean creator and 2005 YoungGun of the Year Juan Cabral, will enjoy the US$5000 prize purse as well receiving an invitation from the YoungGuns organisers to sit on the 2006 YoungGuns Jury.

Saatchi & Saatchi Worldwide also picked up the YoungGuns Network of the Year award for the second time (also winning in 2003) with wins from its offices in Australia, New Zealand, South Africa, Brazil, Argentina, Norway, Malaysia, USA and Singapore.

As Jury Chairmen, Andy Fackrell (180 Amsterdam) and David ‘Nobby’ Nobay (Saatchi Sydney) both commented, the overall standard of work entered in 2005 was great, although film proved to be a lot stronger than print (something quite the opposite in 2004).

The Student Award impressed yet again, with Menno Kluin (Miami Ad School Hamburg) taking the top prize for his ‘Hubba Bubba’ print campaign. Menno is currently working for ex-pat Aussie young gun Leo Premutico at Saatchi & Saatchi New York and was in Sydney to accept his Gold Bullet.

For more information about YoungGuns or for press enquiries, please contact Michael Kean on +61 402 277 492 or email

YoungGuns Agency & Network of the uear

 AWARD NEWS   USA    November 30, 2005 03:18 (Edited: November 29, 2005 16:18)
Best of Show: 20 points
GOLD: 10 points
SILVER: 5 points
BRONZE: 3 points
FINALIST: 1 point


1) Fallon London – 49 points
2) Crispin Porter + Bogusky Miami – 46 points
3) Saatchi & Saatchi Sydney – 28 points (=3rd)
3) Colenso BBDO Auckland – 28 points (=3rd)
5) Leo Burnett USA – 26 points
6) JWT London – 25 points
7) Del Campo Nazca Saatchi & Saatchi Argentina – 20 points
8) Saatchi & Saatchi Malaysia – 15 points (=8th)
8) McCann Erickson Malaysia – 15 points (=8th)
10) Buck USA – 13 points
11) Springer & Jacoby Amsterdam – 12 points
12) Publicis Mojo Sydney – 9 points (=12th)
12) Publicis Mojo Melbourne – 9 points (=12th)
12) Leo Burnett London – 9 points (=12th)
15) MTC New Zealand – 8 points


Points tallied from individual agencies within the network. For a network to be eligible, points must have been scored in 3 or more individual agencies within the network.

1) Saatchi & Saatchi Worldwide – 84 points
2) Leo Burnett Worldwide – 46 points
3) BBDO Worldwide – 35 points
4) JWT Worldwide – 34 points
5) Publicis Worldwide – 31 points

YoungGun 2005 Rankings

 AWARD NEWS   USA    November 30, 2005 03:15 (Edited: November 29, 2005 16:15)

1. Juan Cabral Fallon London 45
2. Tiffany Kosel Crispin Porter + Bogusky Miami 28
3. Guy Rooke Colenso BBDO Auckland / Crispin Porter + Bogusky 22
4. Dave Derrick Leo Burnett USA 18
5. Jeff Benjamin Crispin Porter + Bogusky Miami 15
=6. Ryan Honey Buck USA 13
=6. Thomas Schmid Buck USA 13
=6. Ben Langsfeld Buck USA 13
=9. Murray White Springer & Jacoby Amsterdam 12
=9. Andy DiLallo Saatchi & Saatchi Australia 12
=9. Gaston Bigio Del Campo Nazca Saatchi & Saatchi Argentina 12
=9. Jonathon Gurvit Del Campo Nazca Saatchi & Saatchi Argentina 12
=13. Wayne Robinson JWT London 11
=13. Liong Khoon Kiat Saatchi & Saatchi Malaysia 11
=13. Ruyi Yuen Saatchi & Saatchi Malaysia 11
16. Chee-Wee Choo McCann Erickson Malaysia 10
=17. Tony Haigh Publicis Mojo Sydney 9
=17. Alex Derwin Publicis Mojo Sydney 9
=17. Selena McKenzie Publicis Mojo Melbourne 9
=20. Josh Lancaster MTC New Zealand 8
=20. Darren Keff JWT London 8
=20. Maria Lishman Colenso BBDO Auckland 8
=20. Andy Dao Leo Burnett USA 8
=20. Matt Miller Leo Burnett USA 8
=20. Nanat Teparak Leo Burnett USA 8
=26. Dustin Ballard Crispin Porter + Bogusky Miami 6
=26. Larry Corwin Crispin Porter + Bogusky Miami 6
=26. Wayne Robinson JWT London 6
=26. Anthony Moss Saatchi & Saatchi Australia 6
=26. Nicholas Pringle Leo Burnett London 6
=26. Clark Edwards Leo Burnett London 6
=26. Steve O’Connell Crispin Porter + Bogusky Miami 6
=45. Eron Broughton Saatchi & Saatchi Australia 6
=34. Jae Soh Saatchi & Saatchi Singapore 5
=34. Robin Tan Saatchi & Saatchi Singapore 5
=34. Tim Huse Colenso BBDO Auckland 5
=34. Eddie Azadi McCann Erickson Malaysia 5
=34. Ryan Kutscher Crispin Porter + Bogusky Miami 5
=34. Jae Morrison Colenso BBDO Auckland 5
=34. Pablo Tayer Del Campo Nazca Saatchi & Saatchi Argentina 5
=34. Hernan Rebalderia Del Campo Nazca Saatchi & Saatchi Argentina 5
=34. Aricio Fortes Publicis Salles Norton Brazil 5
=34. Woof Wan-Bau Nexus Productions London 5
=34. Tom Paine MTC New Zealand 5
=34. Mike Knight MTC New Zealand 5
=46. Andrew Petch Publicis London 4
=46. Jim Dive Grey London 4
=46. Sam Hibbard Grey London 4
=46. Nicola Hawes Grey London 4
=46. Ross Fowler Grey London 4
=46. Joao Caetano Brasil JWT Sao Paulo 4
=46. Keka Morelle JWT Sao Paulo 4
=46. Brian Merrifield Saatchi & Saatchi NZ 4
=46. Rohit Devgun RMG David India 4
=46. Amit Nandwani RMG David India 4
=46. Mike Ferrare Crispin Porter + Bogusky Miami 4
=46. Primus Nair Saatchi & Saatchi Malaysia 4
=46. Ong Kien Hoe Saatchi & Saatchi Malaysia 4
=46. Ali Alvarez Fallon London 4
=46. Hital Pandya JWT India 4
=46. Karan Amin JWT India 4
=46. Guadalupe Pereira Del Campo Nazca Saatchi & Saatchi Argentina 4
=63. Mark Molloy EXIT Films Melbourne 3
=63. Steven Mathias RMG David India 3
=63. Priya Pardiwalla RMG David India 3
=63. Dimirti Guerassimov CLM BBDO Paris 3
=63. Fred Lutge CLM BBDO Paris 3
=63. Colin Jeffery Arnold Worldwide USA 3
=63. Lawrence Katz Saatchi & Saatchi South Africa 3
=63. Olivia Tesson Saatchi & Saatchi South Africa 3
=63. Ang Sheng Jin 10AM Communications Singapore 3
=63. Clarence Chiew 10AM Communications Singapore 3
=63. Tan Chee Keong Leo Burnett Malaysia 3
=63. Donevan Chew Leo Burnett Malaysia 3
=63. Karl Fleet Publicis Mojo NZ 3
=63. Derrick Kim Publicis Mojo NZ 3
=63. Peter Hibberd Young & Rubicam Melbourne 3
=63. Vince Lagana Saatchi & Saatchi Australia 3
=63. Rishi Chanana RMG David India 3
=63. Naz Nazli Leo Burnett London 3
=63. Gareth Hare Leo Burnett London 3
=63. Daniel Cojocaru Ogilvy & Mather Germany 3
=63. Tim Green Publicis Mojo Sydney 3
=63. Tim Cairns Publicis Mojo Sydney 3
=63. Darren Borrino TBWAHUNTLASCARIS Sth. Africa 3
=63. Veann Leps Leo Burnett Canada 3
=63. Jake Mikosh Crispin Porter + Bogusky Miami 3
=63. David Gonzalez Crispin Porter + Bogusky Miami 3
=63. Justin Kramm Crispin Porter + Bogusky Miami 3
=63. David Povill Crispin Porter + Bogusky Miami 3
=63. Rahul Panchal Crispin Porter + Bogusky Miami 3
=63. Gianluigi Bellini Saatchi & Saatchi Italy 3
=63. Antonio Di Battista Saatchi & Saatchi Italy 3
=63. Jens Paul Pfau Saatchi & Saatchi NY 3
=63. Menno Kluin Saatchi & Saatchi NY 3
=96. Tom Zukoski Crispin Porter + Bogusky Miami 2
=96. Rebecca Carrasco Saatchi & Saatchi NZ 2
=96. Danielle Thornton Saatchi & Saatchi New York 2
=96. Hernan Tomassini Del Campo Nazca Saatchi & Saatchi Argentina 2
=96. Denison Kusano Y&R Chicago 2
=101. Anthony Chelvanathan Leo Burnett Canada 1
=101. Steve Persico Leo Burnett Canada 1
=101. Ivan Hady Wibowo McCann-Erickson Singapore 1
=101. Kate Clough Ogilvy & Mather London 1
=101. Jo Griffiths Ogilvy & Mather London 1
=101. Mike Blanch TBWATORONTO 1
=101. Greg Buri TBWATORONTO 1
=101. Jorge Poma Betti Del Campo Nazca Saatchi & Saatchi Argentina 1
=101. Hernan Tomassini Del Campo Nazca Saatchi & Saatchi Argentina 1
=101. Andre Faria AlmapBBDO Brazil 1
=101. Graeme Hall DDB London 1
=101. Fabio Rodrigues Talent Brazil 1
=101. Ricardo John Talent Brazil 1
=101. Jorge Poma Betti Del Campo Nazca Saatchi & Saatchi Argentina 1
=101. Alberto Jaen Virtruvio Leo Burnett Madrid 1
=101. Simon Chew BBDO Singapore 1
=101. Joseph Cheong BBDO Singapore 1
=101. Jatinder Sandhu Leo Burnett Singapore 1
=101. David Joubert Leo Burnett Singapore 1
=101. Nic Buckingham Saatchi & Saatchi Australia 1
=101. Mark Forgan Clemenger BBDO Wellington 1
=101. Jamie Standen Clemenger BBDO Wellington 1
=101. Frank Anselmo BBDO New York 1
=101. Jayson Atienza BBDO New York 1
=101. Chris Maiorino BBDO New York 1
=101. Simone Brandse Lowe Hunt Sydney 1
=101. Michael Canning Lowe Hunt Sydney 1
=101. Felipe Massis Leo Burnett Brazil 1
=101. Guy Denniston PublicisMojo NZ 1
=101. Emmanuel Bougneres PublicisMojo NZ 1
=101. Onur Kece BWM Sydney 1
=101. Matt Lawson BWM Sydney 1
=101. Hidetoshi Kuranari Dentsu Japan 1
=101. Teng Run Run McCann-Erickson Singapore 1
=101. Gayle Jill Lim McCann-Erickson Singapore 1
=101. Zach Hilder Energy BBDO 1
=101. Dario Nucci 180 Amsterdam Libo/TBWA 1
=101. Lina Elfstrand Lowe Brindfors Sweden 1
=101. Johan Holmstrom Lowe Brindfors Sweden 1
=101. Dave Bowman The Glue Society 1
=101. Matty Burton The Glue Society 1
=101. Antero Jokinen 180 Amsterdam Libo/TBWA 1
=101. Morgan Kurchak Leo Burnett Canada 1
=101. Raul Garcia Leo Burnett Canada 1

The billboards for the MADD campaign (featured in latest ads)

 GUEST COMMENTS   USA    November 24, 2005 15:42 (Edited: November 24, 2005 04:42)
The before & after billboards for the MADD campaign ....

guest comments for featured spot "Prisoner"

 GUEST COMMENTS   USA    November 24, 2005 06:01 (Edited: November 23, 2005 19:01)
From Simon Duffy, Saatchis Canada, CD & art director on the MADD spot:

Canadian statistics point to the fact that year after year, the one group
that seems immune to anti-drinking and driving messages are young males.
This should come as no great surprise. Everyone who was ever young knows
what it feels like to be invincible. Death is such a far away concept that
it has little impact on young adults’ lives. What does have an impact is
the concept of loss. Loss of freedom, Loss of mobility, Loss of love, Loss
of control. These are terrifying thoughts to a young man. This is what is
meant by the new line “You have a lot to lose.”

It is crucial to speak to a young male audience with a message that is
surprising and relevant to their life-stage. In this way MADD can plant the
seed early and disrupt drinking and driving behaviors before they become
habit. It is a strategy aimed at today and tomorrow. In the first
commercial, “Girlfriend”, we slowly reveal how drinking and driving has cost
a young man friendship, love, health and just about everything that is
important to him. In the second spot “Prisoner” we discover just how
horrible jail would be for an otherwise innocent young man.

Along with these commercials Saatchi also created a large billboard near the
Eaton Centre area of downtown Toronto. The billboard features the word GIRLS
spelled out in sexy pink illustrations of young women. The words was printed
in special light sensitive ink so that over a period of weeks it all but
disappeared leaving just the MADD logo and the line “You have a lot to

Virgin Digital's new TV (& print is in "latest ads")

 TV   EUROPE    November 24, 2005 05:44 (Edited: November 23, 2005 18:44)
This is the TV spot that goes along with the print work in our "latest print" section

To view the spot click ....

guest comments for featured spot "Xerox"

 GUEST COMMENTS   USA    November 24, 2005 03:46 (Edited: November 23, 2005 16:46)
From Kenan Moran of Curious Pictures NY, the director on the Comedy Central spots:

Our goal was to create the unexpected. While the spots were a highly technical process, we wanted to deliver a product that was naïve and amateurish. Also, any hint of preconception and the spots would be ruined.

The hardest part of the shoot was to accomplish a really unpolished feel that had a comedic tempo. In “Raging Bull” I heard Scorsese used his grandmother to shoot all of the home movie footage because Michael Chapman’s imagery was too “good” and looked like a DP shot it.

Scorsese’s grandma wasn’t available, so we made our DP shoot with his “left eye” so that he wasn’t so familiar with zooming and focal lengths, etc… and we refused to let the him use any lights too (unless technically we needed them, but never to enhance the aesthetic).

Our actors were chosen because of how natural they were. While we did follow scripts in our auditions, we chose the ones who felt sort of “raw” and inexperienced and who had an understated presence about them.

I think they did really well on camera, particularly because they were mostly doing something physical and didn’t have to really think about what they were doing too much.

The effects team was the real heroes of this project. They were the ones who seamlessly added or subtracted to make the spots look realistic. If they weren’t so beautiful, I’d buy them all a beer.

To view the spot click ....

All of your favourite fruitcake songs in one ad.

 WORTH A LOOK   EUROPE    November 24, 2005 03:25 (Edited: November 23, 2005 16:25)
Perfect for the festive season

(& you've gotta love the V/O legals at the end)

The campaign, created by art director Jeremy Boland and copywriter Eric Terchila, includes 60 and 30 second television and radio commercials that will run through the end of the year, as well as a website. The spots, directed by Food Chain Films’ Vance Malone, spoof traditional late night music compilation infomercials by pseudo-selling “The Spirit of Fruitcake Volume Four.” The CD features holiday parody songs such as the R&B track “The Holidays Ain’t Nuttin’ Without My Fruitcake,” and the 80s ballad, “What’s That Fruitcake Doin’ Under My Tree.” The announcer interrupts the infomercial suggesting, “for a fruitcake gift they’ll really love, give fruitcake cash.”

Terry Schneider, creative director at BPN, commented on the challenge of casting a traditionally bad holiday gift in a good light, “For a long time, fruitcake has been demonized as a holiday nuisance, a gift worse than coal. We cut into fruitcake’s inherent fun-loving qualities and made it relevant and funny.”

The fruitcake parody songs were so well received by the Lottery, the agency produced a complete CD including full-length versions of the songs featured in the commercials. The CDs will be distributed to local radio stations for promotional use. The songs, composed and produced by Asche & Spencer, can also be downloaded on the campaign’s website,

To view the spot click ....

Vodafone goes under(water)

 WORTH A LOOK   AUSTRALIA    November 24, 2005 03:09 (Edited: November 23, 2005 16:09)
Interesting technique from Lowe NZ

To view the spot & credits click ....

Marks & Spencer's Christmas spectacular (UK)

 WORTH A LOOK   CANADA    November 24, 2005 03:04 (Edited: November 23, 2005 16:04)
Another Christmas Extravaganza for M&S by RKCR/Y&R London.

To view the spot & credits click ....

Glue Society expands

 PEOPLE   AUSTRALIA    November 24, 2005 02:43 (Edited: November 23, 2005 15:43)
Glue spreads further

SYDNEY: The Glue Society has boosted its numbers to nine writers/directors working in both Sydney and New York as it sets its sights on global expansion.

The latest member to join the creative collective is James Dive, a 26-year-old Australian creative who has been working at Grey London, under Dave Alberts, for two years. During that time, he has produced campaigns for Twix, Mars Delight and a high-profile campaign for Mothers Against Guns.

The Glue Society will also be taking on a pair of AWARD students who worked during the recent Yahoo! Think Tank project.

One of the collective’s co-founders, Gary Freedman, relocated to New York in May this year and along with partner Jonathan Kneebone has been working on Canal+ for BETC Euro, Paris and writing and directing an upcoming 60-minute mini-feature through New York.

Story supplied by Australian Creative Magazine

Atmospheric new work for the Sony Walkman

 WORTH A LOOK   CANADA    November 24, 2005 02:02 (Edited: November 23, 2005 15:02)
Directed by Brett Foraker, Channel 4’s network creative director, through RSA, for Fallon London, this new campaign for the Sony Walkman works on the premise that music is addictive and its Walkman is the best way to feed the habit.

To view the spot click ....

Gameboy Micro from Burnetts Melbourne

 WORTH A LOOK   AUSTRALIA    November 24, 2005 01:54 (Edited: November 23, 2005 14:54)

A teenager's Gameboy Micro turns up in an unlikely place.

To view the spot click ....

Small mouthed ads from NZ & USA

USA    November 24, 2005 01:17 (Edited: February 05, 2007 16:06)
Mini mouths from opposite sides of the world

To view the Mini burger rings spot from 2004 click ....

To view the new Budweiser spot click ....

Saucy ....

 WORTH A LOOK   CANADA    November 23, 2005 22:17 (Edited: November 23, 2005 11:17)
Last week we mentioned this one & now we've got a quicktime for you. Warning .... it's a bit boys only.

To view the spot click ....

New work from Picasso Pictures

 TV   CANADA    November 23, 2005 21:51 (Edited: November 23, 2005 10:51)
Animated plugs deliver speeches in this new spot from Picasso

Agency: Golley Slater
Art Director: Martin Bush & Phil Hickes
Copywriter: Martin Bush & Phil Hickes
Agency Producer: Amanda Lowitt
Production Company: Picasso Pictures

Animal Anti Cruelty League

 PRINT   SINGAPORE    November 23, 2005 21:44 (Edited: September 02, 2007 21:42)
A good way to show the sensitivity of animals' hearing

Agency:JWT Singapore
Executive Creative Director: Mick Petherick
Art Director: Roger Tavares
Copywriter: Roger Tavares
Creative Director: Roger Tavares
Director: Stafford Robinson
Prodn Co: Chaos Films

Whybin TBWA does hardcore retail ... well.

 TV   AUSTRALIA    November 23, 2005 21:25 (Edited: November 23, 2005 10:25)
PlayStation asked for a hardcore retail ad for their Xmas bundle pack and that's exactly what they got.

Creative Director: Mick Hunter
Art Director: Madeline Smith
Copywriter: Jen Speirs
Agency Producer: Kaija Wall
Director: Tony Sherwood

DDB singapore creates a visual treat for i-mode

 TV   SINGAPORE    November 23, 2005 21:22 (Edited: November 23, 2005 10:22)
i like. i-mode. StarHub and DDB unleash a new virtual reality.
from DDB Singapore:

You dont have to be Japanese to like i-mode.
True to its streak of innovation, StarHub decided to bring i-mode to Singapore. This represents an exciting challenge, transcending beyond the 3G wave (or was that a ripple), to offer a tried-and-tested, easy-to-use and content-rich mobile internet service for Singapore. The task was to break new grounds in communicating its promise. DDB knew it had to capture the imagination of consumers, get them visually arrested, and unleash that brand vitality for StarHub.

We found with i-mode, the magic is really in the product - at just a click away. The trick was to make it come out where virtual reality content engages with real people to provide a visual feast for the eyeballs.

DDB took to MTV hip appeal, where seamless moving photo-collage in 2D and 3D graphic animation inter-mingles as a dynamic vortex with the ever-changing moods of real users : at work, at play, on travel. It was symbolic of i-modes I-can-do-it-anytime, anywhere core idea. A surreal world of visual explosion accompanied by a funky techno soundtrack. We developed a simple brand mantra for the i-mode - which is i like. i-mode - and made that the chorus, a techno chant.

Executive Creative Director: Neil Johnson
Art Director: Francis Tan
Art Director: Sharon Tan
Copywriter: Xavier Wong
Agency Producer: Jackie They
Director: Farouk Alijoffery
Prodn co: Planet Films, Kuala Lumpur

Topix & O&M Toronto link animation & timex watches

 POST PRODUCTION   EUROPE    November 23, 2005 21:12 (Edited: November 23, 2005 10:12)
Indiglo "Fresh Color"
Inspired by the original campaign for the initial launch of the Indiglo watch, the blue dot regenerates and gives life to seven new colours in an animated spot that integrates technique with music in a fresh, unique way.

Agency: O&M Toronto
Executive Creative Director: Janet Kestin/ Nancy Vonk
Art Director: Andrew Hart
Copywriter: Adam Bailey
Agency Producer: Margaret John
Director: Matt Greenwood
Animation & post: Topix
Other Credits: Marco Polsinelli, Sr. Inferno Artist, Topix
Cheyenne Bloomfield, Producer, Topix
Sylvain Taillon, Ex Producer, Topix

Instant Family

 TV   EUROPE    November 23, 2005 20:59 (Edited: November 23, 2005 09:59)

Synopsis: As directed by Jaocbs/Briere of HKM, Nissan “Inflate” gives new meaning to the phrase ‘immediate family.’ A man driving the new X-Trail sees his life evolve before his very eyes, to include a wife, child, even a new home.

Production Company: HKM/ bicoastal, Suneeva/ Toronto
Director: Kim Jacobs, Alain Briere
DP: Sean Valenti
EP: Carl Swan, Ned Brown, Melissa White Culligan (HKM) Geoff Cornish (Suneeva)
Producer: Shannon Barnes
Agency: TBWA/ Toronto
Art Director: Scott Couture
Copywriter: Allen Oake
Agency Producer: Nadya MacNeil

Convincing spec spot

 TV   EUROPE    November 23, 2005 20:47 (Edited: November 23, 2005 09:47)

Synopsis: Resembling an ordinary FOX-like newscast, this spec spot pits a couple of politicos against one another to fight it out over the economy. But when one guest’s comments are too technical for the others to grasp, he must resort to using a “Brady Bunch” analogy. Only then do we realize that this is a spot for TV Land. Director Theodore Melfi does give us an early – if subtle – hint, in the form of outrageous ticker items rolling across the bottom of the screen.

Production Company: Area 51 Films / Goldenlight Films
Director: Theodore Melfi
DP: Blaine Brown
EP: Phyllis Koenig and Preston Lee
Producer: Kim Quinn
Creative Director: Jim Landsbury
Art Director: Jim Landsbury
Copywriter: Jim Landsbury

Stylish stuff from Iain MacKenzie

 TV   EUROPE    November 23, 2005 20:43 (Edited: November 23, 2005 09:43)
New Lincoln work

Spots Titles: “Landmarks,” “Red Carpet,” “Followers”
Production Company: tight
Director: Iain MacKenzie
DP: Iain MacKenzie
EP: Jonathan Ker
Producer: Melinda Nugent
Agency: Young & Rubicam / MI
Creative Director(s): Pattie Breen, Dan Willey, Lance Paull
Art Director: Beth Hambly
Copywriter: Chris Halas
Agency Producer: Linda Larson

New NBA look

 TV   EUROPE    November 23, 2005 20:17 (Edited: November 23, 2005 09:17)
70's look for the new NBA spots

This 4-spot package of promos touting the return of the NBA to ESPN has been STARDUSTed to provide the spot graphics with a classic stylized look and to remind us that “This is Why We Watch.”

Design/Animation: STARDUST
ECD: Jake Banks
Art Directors/Designers: PJ Richardson, Felipe Posada
Jr. Designer: Josh Grotto
Animators: Michelle Higa, Jesse Casey,
Arthur Hur
EP: Eileen Doherty
Sr.Producer: Dan Sormani
Producer: Michael Neithardt Agency: Wieden & Kennedy/NY
CD(s): Todd Waterbury, Kevin Proudfoot
ACD(s): Paul Renner, Derek Barnes
Executive Producer: Gary Krieg
Art Director: Stuart Jennings
Copywriter: Andy Ferguson
Agency Prod: Jenny Kennedy, Betsy Schoenfeld

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