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production company rankings - CURRENT AWARDS YEAR

 AWARD NEWS    April 28, 2006 22:32 (Edited: April 28, 2006 12:32)
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And the production company rankings for the CURRENT AWARDS YEAR ... from June last year:

Ranked FIRST worldwide:
with 6 spots featured ...
Untitled, Toronto

Ranked SECOND worldwide:
with 5 spots featured ...
Curious Film 5
Egg Films
Independent Films
MJZ London
Partizan
Plaza Films
Revolver Film

Ranked THIRD worldwide:
with 4 spots featured ...
Academy Films
Blink Productions
Gorgeous Films
MJZ
Nexus Productions
RSA
Stink

Ranked FOURTH worldwide:
with 3 spots featured ...
Caviar
EXIT FILMS
Film Construction
Kleinman Productions
Luscious International
Outsider
Reginald Pike

Production Company Rankings - LAST 12 months

 AWARD NEWS    April 27, 2006 08:08 (Edited: April 26, 2006 22:08)
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Here's the production companies rankings for last year, 2005:

we stuffed this up a bit ... we sould have been having a closer look at current awards year rather than last 12 months, so it's now in the item above. Sorry. bestads.[/b]

Ranked FIRST worldwide:
Untitled, Toronto 11 spots

Ranked SECOND worldwide:
Independent Films 9 spots

Ranked THIRD worldwide:
Partizan 8
Stink, London 8

Ranked FOURTH worldwide:
Hungry Man 7
MJZ London 7

Ranked FIFTH worldwide:
Academy Films 6
Curious Film 6
Gorgeous Films 6
MJZ 6
Reginald Pike 6
Revolver Film 6
The Sweet Shop 6

Ranked SIXTH worldwide:
Blink Productions 5
Egg Films 5
Film Construction 5
Nexus Productions 5
Plaza Films 5

Ranked SEVENTH worldwide:
@radical.media 4
EXIT FILMS 4
Kleinman Productions 4
LDM 4
Moving Picture Company, London 4
RSA 4
Silverscreen 4
Velocity Films

director rankings ....

 AWARD NEWS    April 27, 2006 08:02 (Edited: April 26, 2006 22:02)
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Ranked FIRST worldwide

Noam Murro with 4 spots featured

Ranked SECOND worldwide
(with 2 spots featured)

Ben Fisher
Garth Davis James Spence
Jess Bluck
Paul middleditch
Smith & Foulkes

Ranked THIRD worldwide
(with 2 spots featured)

Tim Godsall
Brent Harris
Brian Lee Hughes
Chris Palmer
Daniel Kleinman
Dom & Nic
Gord McWatters
James Pilkington
Kevin Fitzgerald
Koen Mortier
Michael Wong
Nic & Sune
Peter Thwaites
Robby Douglas Turner
Robert Nylund
Sebastian Strasser
Steve Rogers

agency rankings as we enter award season

 AWARD NEWS    April 27, 2006 07:55 (Edited: April 26, 2006 21:55)
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In the lead-up to Cannes (& the bestads awards 2006!), who's ranking where according to the bestads rankings?

based on work featured on the site since June last year (our 2005 awards) ... as of last week.


Ranked FIRST worldwide
Mother London with 10 featured spots

Ranked SECOND worldwide
BBH London with 8 featured spots

Ranked THIRD worldwide
AMV BBDO, London with 4 featured spots
DDB London with 4 featured spots
DDB Paris with 4 featured spots
TBWA London with 4 featured spots

Highest ranking USA agency:
Mother, New York

Highest ranking Canadian agency:
DDB Canada, Toronto
Lowe Roche, Toronto
Zig Inc.

Highest ranking Australian agency:
DDB Sydney
George Patterson Y&R Melbourne
The Furnace

Highest ranking New Zealand agency:
Saatchi & Saatchi, New Zealand

Highest ranking South African agency:
Lowe Bull, Cape Town, South Africa 3
NETWORK BBDO 3


good stuff from a first-time director ...

 WORTH A LOOK   AUSTRALIA    April 27, 2006 02:39 (Edited: April 26, 2006 16:39)
https://www.bestadsontv.com/news/upload/3.Swing.jpg
From a few months back ... but well worth a look

and some background from the director, Sam Holst ....

Swing is the first spot I've directed, and was the result of winning the
'Make a Film. Make a Difference' short film competition run by the Transport
Accident Commission (TAC) in Melbourne, Australia. The brief was put to
young directors to dream up a 2 minute script exploring the theme, 'Your
mate's life is in your hands'. The film was then released over summer as
part of a three month cinema campaign.

To view the spot click ....
HERE

Guest comments for featured Axe campaign from Lowe Bull.

 GUEST COMMENTS   SOUTH AFRICA    April 27, 2006 02:38 (Edited: April 26, 2006 16:38)
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Some background from Matthew Brink, Lowe Bull, Johannesburg ... copywriter on the Axe work:

AXE Get a Girlfriend

This campaign works on the universal male insight that boys will naturally play the fool if they have too much time on their hands.

Rather than busy their idle hands with trivial activities our guys should rather get themselves a can of Axe and use it to help them Get a Girlfriend.

The campaign encompasses all traditional above-the-line elements, as well as guerilla outdoor and cyber ideas.

All of the TV spots are shot in a hand-held camcorder manner, as if the guys documented the events themselves. In each execution we tried to keep performance and styling as natural as possible.

In the coinage spot we show a guy who has mastered the art of coinage. Naturally, the biggest challenge was to cast a guy who could actually pull these amazing feats off. After numerous casting sessions and a number of adverts calling for a coinage master, we eventually found our guy. There was no trick photography and no special effects done in post-production. It was all done for real. There wasnt a single trick he couldnt pull off.

The Jaws spot involves 3 guys making their own version of the movie, Jaws, complete with romantic scenes and great white special effects.

The Rubiks cube execution showed a guy who can complete a Rubiks cube in under 17 seconds. This was also done in camera with no tricks.

The hardest part of the shoot was telling our skilled performers that they werent going to be the Axe guy. Sorry for them. No scantily-clad girls rubbing them down with baby oil. No opportunities to get the phone numbers of two of South Africas hottest models. No post-shoot good-bye kisses.

https://www.bestadsontv.com/news/upload/2333_JAWZ.jpg



The others in the series are also well worth a look as well!

To view the "Jawz" spot click ....
HERE






https://www.bestadsontv.com/news/upload/2334_RUBIKS.jpg
To view the "Rubiks" spot click ....
HERE


As well as the featured Axe TV spot, go to "latest print" to see the new Axe print work.

Olay ... from Saatchis Sydney

 TV   AUSTRALIA    April 27, 2006 02:37 (Edited: April 26, 2006 16:37)
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New work from Goodoil Films & Saatchis Sydney.

To view the spot click ....
HERE

Saatchi London & some old Lions.

 TV   UK    April 27, 2006 02:37 (Edited: April 26, 2006 16:37)
https://www.bestadsontv.com/news/upload/4.old_lions.jpg
Either these legendary old footballers had a great time making this or they're very good actors (or a good director i suppose).

Either way, well worth a look, even if you don't know who they are or what game they're playing.

To view the spot click ....
HERE

... and from South America ...

 WORTH A LOOK   SOUTH AMERICA    April 27, 2006 02:37 (Edited: April 26, 2006 16:37)
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Here's a nice one from Argentina.

To view the spot click ....
HERE

Another in Mother's "I can't believe it's not butter"series

 TV   UK    April 27, 2006 02:37 (Edited: April 26, 2006 16:37)
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Two Ozzy Osbournes ... and a cow - gotta be worth a look:


To view the spot click ....
HERE

"Airvolution" ... W+K/Amsterdam

 TV   EUROPE    April 27, 2006 02:37 (Edited: April 26, 2006 16:37)
https://www.bestadsontv.com/news/upload/4.Nike_Footlocker.jpg
The new one for Nike / Fooltlocker.

Following on from the W+K Portland spot "Evolution" comes ....

To view the spot click ....
HERE

more from Talk Talk

 April 27, 2006 02:37 (Edited: April 26, 2006 16:37)
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We featured the first run of these spots for Talk Talk from CHI London, but they're still doing nice work as the campaign continues:


To view the spot click ....
HERE


New starburst work.

 TV   AUSTRALIA    April 27, 2006 02:36 (Edited: April 26, 2006 16:36)
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More from the Sweetshop. This time with Clemenger BBDO Melbourne.

To view the spot click ....
HERE

sorry about the quality of the quicktime.

guest comments for featured spot "side mirror"

 GUEST COMMENTS    April 27, 2006 02:16 (Edited: April 26, 2006 16:16)
https://www.bestadsontv.com/news/upload/4.SideMirror_MASTER.jpg
A bit of behind the scenes info from the FX people .. RIOT

Most of the live action was shot in Prague, including the car’s initial plunge through the front of the museum, which was accomplished by driving the vehicle through a breakaway door erected at a 4-way intersection. The rest of the museum façade was added digitally in post production. Using photographic elements of buildings shot around the city, a digital matte painting was created and applied to a CG set extension.
The set representing the interior of the museum was a 1/10th scale miniature, built and shot in Vancouver, and the driver’s POV was captured with a camera fitted with a snorkel lens. The lighting was scaled and the camera was over-cranked to make the scene look authentic. The people seen scurrying out of the car’s way were shot against blue screen, tracked in 3D and composited into the scenes.
Most of the balance of the crash sequence was shot on a full scale practical set representing the back wall of the museum, the shoe store, a street and the storefront karate studio. The shot, in which the car crashes through three walls, required careful planning with every detail including the frantic movements of stunt extras, tumbling shoe boxes and exploding glass timed out to the millisecond.

It was very collaborative…and a lot of fun to do.

Guest comments for featured spot "Filter Life"

 GUEST COMMENTS    April 27, 2006 02:13 (Edited: April 26, 2006 16:13)
https://www.bestadsontv.com/news/upload/4.Life_Filtered.jpg
a few words from creatives ...

Here’s the lazy answer, verbatim from our press release:

The campaign centers on the 60-second film entitled “Filter Life” which is an exploration into the moment. Assembled from seemingly random film footage, ranging from traffic surveillance streams to slow-motion shopping cart ballet, the ad paints a picture of exactly what people are doing at a precise moment in time. Throughout the commercial, numeric statistics highlight the mundane to the increasingly idiosyncratic activities in life, counting down from the billions to the ones, against songstress Edith Piaf’s classic track, “Je ne regrette rien.” “Filter Life” is a gentle nudge towards a life of fewer regrets and more of the things we love, summed up by the tagline: “Taste Life. Pure Filtered”.

Cheers,
Niklas & Antero

P.S. The making of goes something like this: several camera crews spend weeks shooting material in and around Australia and London. We lock ourselves in an editing suit for a week with our in-house editor Fiona Fuchs, browsing through a daunting 4 hours of material. Many, many versions later we come out with something we all like. We call the ad “Filter Life”.

guest comments for featured print work for Peter Kim Jewellers

 GUEST COMMENTS   USA    April 21, 2006 17:38 (Edited: April 21, 2006 07:38)
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A few words about the featured print work for Peter Kim Jewellers ... from Jae Goodman, Co-ECD Publicis & Hal Riney San Francisco

Following some recent viral work for the Peter Kim Jewelry, the Riney team just produced this first print work in a campaign laser-targeted at young men 25 to 35 - guys at the balancing point in their life where they're still young enough to do something stupid or crazy, but old enough to know better, and perhaps responsible enough to recognize that there may be consequences. Peter Kim jewelers offers one solution to those consequences.

It was really important to the team that the photography and art direction of the ads be sophisticated in order to counteract the provocative nature of the situations and reflect the fact that Peter Kim sells high quality jewelry. The ads had to exude class and quality, but the target market allows us to portray some rather fun, risqué situations. In a category known for being relatively predictable and boring, these ads work to step out of those restraints and establish a unique niche for this young brand.

New Nike work from W+K/Amsterdam

 TV   EUROPE    April 20, 2006 10:09 (Edited: April 20, 2006 00:09)
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More of the Joga Bonito series for Nike.

Created by Wieden+Kennedy/Amsterdam and directed by Ulf Johansson, Skill - launching throughout Europe this week - celebrates one more of the Joga Bonito anthem values: good ball skills.

Skill is a duel between two of the most gifted players in the world – Cristiano Ronaldo and Zlatan Ibrahimovic. Eric Cantona - from the heart of JogaTV - shows Cristiano some footage of Zlatan’s skills, then challenges him “can you beat that?” What follows is a showcase of extravagant skills as the two players compete without ever coming face to face.

To view the spot click ....
HERE

Amusing new Schweppes work from Duval Guillaume Antwerp

 TV   EUROPE    April 20, 2006 08:37 (Edited: April 19, 2006 22:37)
https://www.bestadsontv.com/news/upload/3.Schweppes_museum.jpg
A couple of great new Schweppes films from Belgian agency Duval Guillaume, Antwerp



The first one ... "Museum":

To view the spot click ....
HERE



https://www.bestadsontv.com/news/upload/3.Schweppes_barfight.jpg

Next, the very sophisticated "bar fight":

To view the spot click ....
HERE

Mother London ... always busy

 TV   UK    April 20, 2006 08:31 (Edited: April 19, 2006 22:31)
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Here's one the new SkyVegas adverts from Mother London.

good strategy too ... if you read their comments:

To view the spot click ....
HERE

From Colenso NZ ....

 TV   NEW ZEALAND    April 20, 2006 08:25 (Edited: April 19, 2006 22:25)
https://www.bestadsontv.com/news/upload/3.NZI_theft.jpg
This may not mean a great deal to the ad industry outside of that region, but to those in the know ... it's bloody funny.


To view the spot click ....
HERE

New TV/Cinema work from Cummins & Partners Melbourne

 TV   AUSTRALIA    April 20, 2006 08:22 (Edited: April 19, 2006 22:22)
https://www.bestadsontv.com/news/upload/3.Chainsaw_news.jpg
The Horror genre is the method of choice ... this one's called "Chainsaw Massacre".


To view the spot click ....
HERE

Following from the print we featured last week

 TV   UK    April 20, 2006 07:36 (Edited: April 19, 2006 21:36)
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Here's the TV component of the new axe campaign from BBH London.

and a few words from the creatives:
"A purely innocent product demo, shot with the production values and style we've come to expect from high end fashion/perfume advertising."

To view the spot click ....
HERE

Another great Friskies spot from DDB Paris

 TV   EUROPE    April 20, 2006 06:54 (Edited: April 19, 2006 20:54)
https://www.bestadsontv.com/news/upload/3.mad_whiskas.jpg
We featured one of these on the main page a couple of weeks ago, but this one is WELL worth a look.

To view the spot click ....
HERE

A closer look at recent work from South Africa

 TV   SOUTH AFRICA    April 20, 2006 06:50 (Edited: April 19, 2006 20:50)
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Apart from the 2 (two!) South African spots featured on the main page, we've had loads of great work from this region in the last couple of weeks, so we thought it'd be worth a closer look.

Some great work from production company Nice People Rewind, and firstly a bit of background from them:
Being new to the world of actually making TV ads at the time, we
decided we needed a script that played to our strengths and brought
across a strong message. So we grabbed as many scripts from as many great minds as we could. Richard, having worked with Julian and Ben at JWT, Bangkok also brought some of their gems back to sunny Cape Town.
And thus we came across the Beat script.
This was to be our first showcase of the level and style of work we
would like to produce. We then needed a client, time and cash. Client came in the form of the Heart Foundation of South Africa, who were extremely happy for us to be shooting a free TV ad for them. The production schedule and delivery times happened to co-incide with the Vuka awards (a South African PSA TV competition) aimed at charities and NGOs who wouldnt normally get airtime on televesion.
We then had to beg and borrow from all our connections in Cape Town to produce the ad. But after showing the beautifully crafted story-board (ala Richard) we were given the access to all those things one only dreams of when starting a carreer in this game. Lights, camera, crew all came in close to gratis. Post-Production and sound were also given totally free. Steadicam too.
We were set!

To view the spot click ....
HERE



https://www.bestadsontv.com/news/upload/3.Free_Dom.jpg


From Lowe Bull and productio company Humanoid, an unusual spot called "Free Dom"

To view the spot click ....
HERE







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From Velocity Films and TBWA/HUNT/LASCARIS (again), here's a nicely executed spot for Liberty Life.

To view the spot click ....
HERE









https://www.bestadsontv.com/news/upload/3.DJ.jpg



A new 2 minute Castle lager spot from Ogilvy Johannesburg & Egg Films:

To view the spot click ....
HERE

Guest comments for featured Hubba Bubba spot "Shadows"

 GUEST COMMENTS    April 20, 2006 05:45 (Edited: April 19, 2006 19:45)
https://www.bestadsontv.com/news/upload/3.Hubba%20Bubba.jpg
A bit of background from Ant&Alex, DDB Sydney ... creatives on the featured "shadows" spot for Hubba Bubba.

Every bubble gum ad shows a massive bubble in some way. We wanted to do something different, so we cast a kid who could blow bubbles twenty five feet high, but he called in sick on the day.

Thankfully the director Ben West has huge amounts of experience with world-renowned effects house Animal Logic, so he was able to recreate the bubble shadows we needed in post.

He painstakingly recreated every scene in wire frame 3D, so that he could cast realistic shadows for every object. Because if the shadows looked wrong the whole thing would have fallen apart.

Obviously, it all worked out great. As we’ve ended up with a spot that takes you on a journey you don’t expect. Hurrah!

Guest comments for featured literacy spot "Hills"

 GUEST COMMENTS    April 20, 2006 05:42 (Edited: April 19, 2006 19:42)
https://www.bestadsontv.com/news/upload/3.literacy.jpg
A few words abut the South African literacy spot from Andre Vrdoljak, art director, Lowe Bull Johannesburg.

This was the kind of ad where you had to basically do it up just to present it. A script and story board just wouldn't sell it.
So we drew it all up on a big board, cued the music and shot the ad with a small hand-held digi cam in our office. This turned out to be so effective that when it came to producing it we just mimicked our original ad and added the animation.

Prodigy to sponsor the bestads awards night 2006

 FROM BESTADSONTV    April 20, 2006 01:43 (Edited: April 19, 2006 15:43)
https://www.bestadsontv.com/news/upload/prodigy.png
It's official ... Prodigy Films will sponsor this year's bestads awards night on May 31st.

More details about the actual night coming soon.

In the meantime, take a look at excerpts from the Prodigy reel:
click ....
HERE

https://www.bestadsontv.com/news/upload/awards2006small.jpg

Guest comments for featured spot "March of the Penguins"

 GUEST COMMENTS    April 13, 2006 11:16 (Edited: April 13, 2006 01:16)
https://www.bestadsontv.com/news/upload/2.Penguins.jpg
Some background from the director, Kevin Donovan.

"Oddly, perhaps pathetically, I am one of very few directors who had experience directing penguins- twice even. And both times in South Africa. And I had the worlds best fake penguin maker, Ron Stefanuick, willing to travel half way around the world to help. I am sorry, Ron, that we not only blew the arm off your Emporer Penguin, but also caught him on fire in the Kill Bill-ish blood- spewing scene. We had amazing support from everyone in Africa. We had a minimal crew and everyone was doing at least 3 jobs. I began in wardrobe so that was no problem, but script supervision, or lack there of, was a new thing that I didn't learn very well. We did one day at Tina the Penguin Lady's house then two days in the frozen tundra averaging about forty set ups per day. Two takes of anything was a luxury. 'Not in focus? Fine, it's an art piece.' The explosions were so big that our buffed up Weapons Officer opted out of the last few takes. No one was hurt... badly... A little sun stroke as Ron Stefanuick refused to puppeteer underground fearing that 'the little people were going to attack.' The people at The Big Picture Co. pulled all their favors and worked tirelessly to pull off a job that often seemed insane. And, no penguins were hurt in the filming, although Tina turned her head as Trevor Brown, our fabulous D.P., who somehow made sense of my anxious ramblings, ran mercilessly at a herd of her little birds with a menacing camera. It was one of those projects that we were shooting so fast that I was never really sure what we had. And when Charly at Homestead starting patching it together we had a lot of areas where it looked less like a horde of birds and more like a gaggle. Charly was really amazing in weaving together the footage where many holes existed. Then came the really hard part: making the unruly birds seem like they were an organized army. The guys at SUSPECT, Tim and Rob and the whole crew made this ugly duckling their new little pet. Much of what they did was simply creating birds that never exsited- and miraculously meshing them into the shots where real and animatronic birds already sat. When you have a really good idea like Wes and Mitch and Regina at McKinney had, everyone from the director/wardrobe stylist down to Ron's 12 year old daughter who spun penguin heads, becomes much more vested in the result. My producer, Tara Handley worked for more than a month on this albatross with no pay. You just can't buy that kind of commitment; which is good, because we spent all the money buying fake blood, explosive fuel and Windhoek Lager."

Outdoor / ambient work with a twist

 WORTH A LOOK   UK    April 13, 2006 08:48 (Edited: April 12, 2006 22:48)
https://www.bestadsontv.com/news/upload/shut%20down.jpg
Here's a very interesting one-off treatment from Saatchis London for Multiple Sclerosis Awareness Week


From the creatives:
Multiple Sclerosis is a crippling disease that interferes with messages between the brain and the body, causing body parts to suddenly shut down without any warning. Here we used a malfunctioning cinema curtain to get the message across. The commercial is the first of the ad break before the movie. The lights dim and the curtain begins to open. It suddenly stops halfway. A title appears, ‘You never know what will shut down next.’ This fades and is replaced by the MS society logo, web address and ‘MS awareness week 10th – 17th April 2005’

To view this work ....
HERE

and a malfunctioning scrolling poster!
To view this work ....
HERE



New work for the Tribeca Film Festival

 TV   USA    April 13, 2006 07:54 (Edited: April 12, 2006 21:54)
https://www.bestadsontv.com/news/upload/2.TFF_transvestite.jpg
O&M New York & Hungry Man team up to follow last years Robert De Niro spot.

... and do a very good job of it!

To view the spot click ....
HERE

New VW Golf work from DDB London

 TV   UK    April 13, 2006 07:44 (Edited: April 12, 2006 21:44)
https://www.bestadsontv.com/news/upload/1.VW_Golf%20_Clever_Use.jpg
Clever little advert this.

From DDB London & RSA director Brett Foraker.

To view the spot click ....
HERE

The other spot for the FULL FRAME DOCUMENTARY FILM FESTIVAL

 TV   USA    April 13, 2006 07:31 (Edited: April 12, 2006 21:31)
https://www.bestadsontv.com/news/upload/2.ThinBlueLine.jpg
The Thin Blue Line ... the musical.

This is the sister spot to "March of the Penguins", featured on the "latest ads" page this week.

To view the spot click ....
HERE

Kiwi's are taking it to the world

 TV   NEW ZEALAND    April 13, 2006 07:24 (Edited: April 12, 2006 21:24)
https://www.bestadsontv.com/news/upload/2.KIWI.jpg
New work from MTC & Robbers Dog, for the Kiwibank.

With a creative departmment of five (5), and a TV department of one (that's 1), MTC keep turning out good work.

To view the spot click ....
HERE

"New Canadians" learn English from "The Score" sports channel.

 TV   CANADA    April 13, 2006 07:16 (Edited: April 12, 2006 21:16)
https://www.bestadsontv.com/news/upload/2.The%20Score.jpg
new from Leo Burnett Canada & production company Brown Entertainment.

... and a unique presenter style!

To view the spot click ....
HERE

Guest comments for featured Playstation2 spot "rooftop"

 GUEST COMMENTS    April 13, 2006 07:14 (Edited: April 12, 2006 21:14)
https://www.bestadsontv.com/news/upload/2.Playstation_roof.jpg
A few words about the featured ad "Rooftop" from the creatives, Michael Burke & Steve Williams, TBWA London.

The brief was to launch the latest title and expand the Singstar audience. Everyone has some bit of rock star inside them and karaoke is a way of living that dream, even for a few minutes. We wanted to dramatise this by taking it a little bit further, so we had two blokes stage their own impromptu performance on a roof overlooking a busy street. Ron Scalpello at Rogue auditioned to be one of the singers, but we turned him down. Dejected, he thankfully still agreed to direct the ad.

Any resemblance to The Beatles gig on the roof of the Apple building or U2’s shindig on a roof in LA is entirely coincidental.

The new Glue Society Arthritis spot.

 TV   AUSTRALIA    April 13, 2006 06:10 (Edited: April 12, 2006 20:10)
https://www.bestadsontv.com/news/upload/arthritis.jpg
THE GLUE SOCIETY CREATES ‘SCARY’ COMMUNITY SERVICE ANNOUNCEMENT CAMPAIGN FOR ARTHRITIS AUSTRALIA

To view the spot click ....
HERE

... and here's what we posted about this a week or so ago:

For Arthritis Week this year (Sunday April 2 - 9) Arthritis Australia has opted to avoid the traditional approach to Community Service Announcements that use celebrities or other sympathy grabbing conventions in favour of a decidedly more frightening approach.

Says Ainslie Cahill, CEO of Arthritis Australia:
“The objective of our campaign this year is to snap people out of inaction - and encourage people who have arthritis to optimize their general wellbeing and health into the future – by seeing their doctor and contacting us for information and advice.”

To achieve this aim, they approached The Glue Society for a creative solution which would, like much of their work, create immediate public notoriety and attention.

Rather unexpectedly, they discovered that Jonathan Kneebone, founder of The Glue Society, was himself hospitalised with rheumatoid arthritis for a year at the age of five – and as a result it became a particularly pertinent project for both him and the other writers and directors on the project from Glue Society, Matt Devine and Luke Crethar.

Jonathan Kneebone says: “Arthritis can be profound in its impact on many people young and old. I have seen how it debilitates and slowly destroys someone’s liveliness. And because of my own experiences as a child with this disease, this project took on a particularly personal edge.

We were able to use my own insights to create what we feel is one of the most provocative commercials we’ve ever written or directed. But we have done this in the knowledge that it is being provocative for all the right reasons. Our creative idea is very much in tune with the way arthritis affects people.”

The actual content of the commercial is being kept under wraps in order that it has a very real impact when people do see it on air. But suffice to say, it is designed to scare people into action – and shows a typically ambivalent middle aged man being forced to consider the impact arthritis is having on his – and his partner’s - life.

“In order to pull off what was a very ambitious idea required a production team of the highest quality – and we were thrilled that so many wonderfully talented people agreed to donate much of their time to this particular project. As a result I feel it is one of our most compelling and effective pieces of work to date.” Kneebone added.
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Guest comments for featured spot "Go Wild!"

 GUEST COMMENTS    April 06, 2006 08:30 (Edited: April 05, 2006 22:30)
https://www.bestadsontv.com/news/upload/1.Go%20Wild.jpg
Go Wild!
A few notes by Stephane Allender, VFX Supervisor/Inferno Artist, Framestore CFC.


Rexona was a very ambitious project indeed, which is not to say that it wasn’t fun to make. In fact, the whole project had a slight air of making a student film for us, such was the latitude for creative and input given us by Noam Murro, the director, and Lowe London, the agency.

We started with a three-day shoot in funky Buenos Aires for the background plates. Then there was the four-day blue screen shoot at Universal Studios in LA for the live action animals. We then had to populate a complete empty 60 second edit with blue-screen and CG animals. I should add that the blue screens provided by DOP Toby Irwin were perfect every time, which made our job so much easier.

It took us 5 months to complete the job: 25 people, 18 workstations, 1 Inferno, 3 Shakes, up to 800 processors from our render farm, 1 trip to the zoo in a van (for references), 840 coffees, 1512 teas, 26 litres of sweat. All very much worth it!

As I said, the trust we experienced from Noam and Lowe London contributed greatly to the success of the effects - thanks again to them for that fabulous cooperation.


New Coke work from W+K Portland.

 TV   USA    April 06, 2006 07:11 (Edited: April 05, 2006 21:11)
https://www.bestadsontv.com/news/upload/1.%20coke_parade.jpg
Good new Coca-Cola work from W+K & director Dante Ariola.

(the quality's not great on this one ... if we get a better file we'll replace it ASAP.)

To view the spot click ....
HERE

"Ode to testosterone" - from Kessels Kramer, Amsterdam

 TV   EUROPE    April 06, 2006 07:06 (Edited: April 05, 2006 21:06)
https://www.bestadsontv.com/news/upload/1.Bavaria%20-%20Ode.jpg
Men just have to be men in this anonymous content @ Independent production. Must be one hell of a beer.


To view the spot click ....
HERE

Another one from Grey Germany.

 TV   EUROPE    April 06, 2006 06:59 (Edited: April 05, 2006 20:59)
https://www.bestadsontv.com/news/upload/1.polaroid.jpg
A nice simple product demonstration.

To view the spot click ....
HERE


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