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Seen and noted

Thanks to our sponsors ... Prodigy

 AWARD NEWS   AUSTRALIA    May 31, 2006 18:53 (Edited: May 31, 2006 08:53)
Thanks to our awards night sponsors - Prodigy

Thanks a million Jonathan!


bestads awards night

 AWARD NEWS    May 31, 2006 18:48 (Edited: June 01, 2006 00:42)
The bestads awards 2006 BIG bash was at the Melt Bar in Sydney's Kings Cross.

Thanks to all those who came along & apologies to those who tried to get tickets but couldn't - we'll have to get a bigger venue next year i guess.

During the evening we announced a few AUSTRALIA / NEW ZEALAND best awards:

best agency Aust / NZ:
equal best ... Saatchi & Saatchi NZ / George Patterson Y&R Melbourne.

best ad Aust / NZ
you guessed it ... Big Ad (GPY&R Melb)

best production company Aust / NZ:
Revolver Film

best director Aust / NZ:
equal best ... Garth Davis (Exit), Paul Middleditch (Plaza), & Steve Rogers (Revolver).

best director worldwide ... Noam Murro

 AWARD NEWS    May 31, 2006 18:19 (Edited: May 31, 2006 08:19)
... and the best director 2006, worldwide ... NOAM MURRO.

Noam Murro had 5 spots featured in the last 12 months & 4 in the top 50.

Rexona "Go Wild" - Lowe London

Olympus "Cropped Photos" - Springer and Jacoby, Amsterdam

Orange "blackout"- Mother London

Skoda "Train" - Fallon UK

best production company 2006 ....

 AWARD NEWS    May 31, 2006 18:14 (Edited: May 31, 2006 08:14)
best production company 2006 worldwide - GORGEOUS.

best agency worldwide 2006

 AWARD NEWS    May 31, 2006 18:08 (Edited: May 31, 2006 08:08)
and the best agency worldwide for 2006 ... MOTHER LONDON.

The best agency is awarded by our rankings & is based on the number of featured spots on the site.

Next year we hope to include print as well. (This year we didn't have a complete year of print submissions).


 AWARD NEWS    May 31, 2006 17:53 (Edited: May 31, 2006 07:53)
The bestads GOLD Winners for 2006 are now on the main page.

A line up of some of the most credentialed creatives in advertising have finalised this year's judging & the 6 gold award winners have been announced at our HUGE awards night.

For a full list of judges go to the awards page. (Thankyou judges!)

And the GOLD award winners are:

Guinness "noitulovE"

Sony Bravia "Balls"

Carlton "Big Ad"

Honda "Choir"

Honda "Impossible Dream"

Sky One "Simpsons"

The absolutely amazing thing about the voting is that with 27 judges (!) "noitulovE", came out in front of Sony "Balls" by just 1 point!!! Fantastic result. So of course, we're exceedingly happy. For that matter, we're extremely happy with ALL of the GOLD & SILVER winners. Well done everyone of you & thanks again to the Jury.

Now ... for those of you who are interested in the PSYCHOLOGY of awards. here's a couple of observations:

If an ad comes out early in the awards year it’s got a much harder job to pick up a BIG award (eg. grand prix) than one that comes out later in the year.
If something wins at a few awards, judges (even the best ones) are influenced & go ... “yeah .. That IS good isn’t it”. It gains ground.

independent Modernista! opens creative agency in Amsterdam

 LATEST NEWS   EUROPE    May 26, 2006 11:53 (Edited: May 26, 2006 01:53)
Boston, 23 May 2006

Modernista! in Amsterdam

Independent Boston based Modernista! announces it has opened a European creative agency in Amsterdam, The Netherlands.

M! has set up a European office to service their long-term client General Motors’ HUMMER brand across Europe and the Middle East. Modernista! is working with GM in establishing the best solution to their overall needs but M! has hopes to grow with additional clients in due course.

Gary Koepke and Lance Jensen, Modernista!’s founding partners and Executive Creative Directors, confirmed they have appointed British national Nick Simmonds as Managing Director of the Amsterdam office.

Simmonds comes from Wieden + Kennedy Amsterdam where he worked for 9 years, latterly as Head of Client Services, managing account teams on pan-European and global clients including Coca Cola, Microsoft, Nike, Vodafone, Siemens Mobile Devices, Audi, etc. Prior to moving to Amsterdam Nick worked in London with Publicis as a Group Account Director.

Gary Koepke and Lance Jensen are in the process of hiring an Executive Creative Director for the Amsterdam office and until that time will be personally involved in all creative aspects of the European start-up.

Modernista! Boston management says: ‘This is a very exciting and carefully thought out step for Modernista! It will enable us to better service brands with aspirations beyond the US market-place, such as HUMMER. M! Amsterdam will be run by experienced people who understand both the diversity of European cultures but also know the shared values across this continent.’

Modernista! was founded in Boston, MA, USA in September 2000 by creatives Gary Koepke and Lance Jensen. Today the Boston agency counts 120 employees from more than 15 different countries. M!’s client roster includes HUMMER, Cadillac, Budweiser, Napster, TIAA-Cref, Stop Handgun Violence and Rockport. Modernista! is fiercely independent.

contact: Suzanna Koppedraayer,
To view some Modernista! work click ....

The after-party "say-sorry card" from BWM (Sydney)

AUSTRALIA    May 25, 2006 09:13 (Edited: February 05, 2007 16:04)
And a good time was had by all.

I guess this comes under the heading of "self promo" print work?
In any case ... very topical.

To view , click ...

Renault TV work from Publicis Paris

 TV   EUROPE    May 24, 2006 14:35 (Edited: May 24, 2006 04:35)

New Renault TV work from Publicis Paris & Les Telecreateurs.

Used renaults for every occasion.

Click here to view this spot

Shell "Movement" - from JWT, London

 TV   UK    May 24, 2006 14:05 (Edited: May 24, 2006 04:05)

We were going to feature this one a couple of weeks ago, but the lads have just finished this beautiful 60 sec cut & it was well worth the wait.

Click here to view this spot

Here's more of the Kilroy campaign from Saatchis Copenhagen

 WORTH A LOOK   EUROPE    May 24, 2006 12:44 (Edited: May 24, 2006 02:44)

Here's the print / ambient work to go along with this week's featured spot "Meteor2".

To view the print & ambient work for Kilroy Travels....

New from Whybin/TBWA Melbourne

 TV   NEW ZEALAND    May 24, 2006 11:56 (Edited: May 24, 2006 01:56)

Pet food ... Not the easiest category, but here's a good one from Australia.

The use of human analogies demonstrate the many benefits of feeding your dog or cat Optimum.

Creative Commentary:
Optimum is a dfferent type of pet food so it deserved a different type of ad. So, no bounding dogs and curled up cats, but lots of product benefits.

Click here to view this spot

New from CP+B

 TV   USA    May 24, 2006 11:48 (Edited: May 24, 2006 01:48)

The latest from CP+B ....

Now I can't remember exactly who or where, but Crispin Porter was just named "most creative agency" USA. So we have to keep an eye on what they're up to. Here's one of the new Miller Lite spots.

Hey Stinky Moore ... I'm told you're now producing for CP+B. Is that true? let me know ....

Click here to view this spot

New from Red Bee Media London.

 TV   UK    May 24, 2006 11:30 (Edited: May 24, 2006 01:30)

One of a series of 3 unique talking couches from Reginald Pike director Lena Beug.

Click here to view this spot

Mother's self promotion.

 WORTH A LOOK   UK    May 24, 2006 11:23 (Edited: May 24, 2006 01:23)
From Mother London:

There was chaos. Employees as well as clients and visitors needed something to put show reels and leftovers from lunch in.

After extensive research we had come to the conclusion that a carrier bag is a ’walking poster’ as much as a t-shirt and they can sometimes express a little about its owner’s personality. Many of us know what it feels like to have an embarrassing bag at a cool party, or to be seen with something like a ‘super savers’ bag in an expensive store.

And so, the Mother Uncarriable Carrier Bags were born. Bags you don’t want to be seen carrying around.

People went crazy for them. We were called up by magazines and shops, too. The fact that something so embarrassing could become so popular gave us even more confidence in the fact that some ideas go beyond common sense.

To view more of the bags click....

Guest Comments for the featured spot

 GUEST COMMENTS    May 24, 2006 10:25 (Edited: May 24, 2006 00:25)

A few words from the director, Richard Hickey:

Any similarity between this film and the Honda Choir commercial is purely
coincidental. We started working on this film eighteen months a go. I guess
through the influence of similar cinema, music and global events, two, even
three completely different sets of people can produce an eerily similar
piece of film. I am lying of course, but I would like to say that no cats
were injured and the badger was already dead, a little warm but definitely

Click here to view this spot

Guest Comments for the featured Olympus "Soup" spot.

 GUEST COMMENTS    May 24, 2006 10:13 (Edited: May 24, 2006 00:13)

A couple of words from the director, Miles Murphy ...

“With this being one of my first commercial spots I have to admit being a little nervous working with industry big guns. Luckily for me a good idea like this doesn’t necessarily take a long time to shoot as this was one of two spots we shot on a single day.”

Click here to view this spot

the age old debate - fold or scrunch.

 TV   AUSTRALIA    May 22, 2006 13:40 (Edited: May 22, 2006 03:40)
The Sweet Shop continues to perform ... as does Clemenger BBDO Melbourne.

This one's from a few weeks back, but it's well worth a look.

Click here to view this spot

The other Olay work from Saatchis London.

 WORTH A LOOK   UK    May 20, 2006 06:57 (Edited: May 19, 2006 20:57)
Last week we had some featured Olay print work from Saatchis London as well as Saatchis NY. Here's some of the other Olay work in the series from Saatchis London:

Click here to view "Mrs Robinson"

Click here to view "Fingerprints"

Click here to view "Naturist"

Anti-smoking ad for teens ... from Bent & Sedgwick Rd.

 WORTH A LOOK   USA    May 20, 2006 06:15 (Edited: May 19, 2006 20:15)
This one's from a few months ago, but well worth a look.
(And we all know that PSA's are done for love & exposure.)

One of two 30-second public service announcement ads. Aimed at kids ages 9-14, this is one of the first two spots in a new anti-smoking campaign from the Washington State Department of Health. Instead of the traditional approach of “smoking is bad for you”, these new spots take the tact of “smoking makes you far less kissable”. The PSAs equate smoking as being as appealing as putting a dead possum or coughed-up hairball in one’s mouth. It is an anti-sex appeal message.

and from the director - Chel White:
This project was a wonderful opportunity to go to that surreal place where, left to my own devices, I tend to go.

Click here to view this spot

Guest comments for this week's featured NSPCC spot "Hands"

 GUEST COMMENTS    May 20, 2006 05:29 (Edited: May 19, 2006 19:29)
A few words from the director Ric Cantor, Outsider.

The thing about dealing with such a delicate subject was getting a balance -

it needed to be powerful, but not heavy-handed. We shot a very simple shot with the back of a man getting up from his computer as the doorbell rang (a creative from the agency kindly volunteered). We then shot a kid behind a sheet of latex lit from the side, coming in and touching the latex. We tried a whole load of different takes and chose the simplest, most passive take.

We graded the latex shot to be full of contrast so the latex went to black and it felt like the child was coming out of total blackness. After putting the image into the computer screen, we had to find a sound that would haunt the viewer and this proved to be difficult. All the first few sounds we tried next to the picture were shocking, but it felt like a horror film and that the child was the monster of which we were afraid - completely the wrong message. So after a lot of searching we chose a very simple, eerie sound which I think leaves the viewer clear about the message.

New work from Cherub Pictures

 TV   AUSTRALIA    May 19, 2006 00:07 (Edited: May 18, 2006 14:07)

An amusing internet campaign to promote the 'Dream Scholarship'.

To view the spot click ....

Mother NY's new work for Virgin mobile

 TV   USA    May 18, 2006 19:44 (Edited: May 18, 2006 09:44)
Mime ... tragic stories from Mother NY & film co Harvest.

To view the spot click ....

One man's campaign to take England to victory

 TV   UK    May 18, 2006 19:37 (Edited: May 18, 2006 09:37)
More world cup fever ... this time from AMV BBDO & 2am Films

To view the spot click ....

New work From Hasan & partners, Helsinki.

 TV   EUROPE    May 18, 2006 19:33 (Edited: May 18, 2006 09:33)
Improving sales techniques ... this oughta do it.

To view the spot click ....

From Devilfish London

 WORTH A LOOK   UK    May 18, 2006 19:27 (Edited: May 18, 2006 09:27)
this one is from a few months back but well worth a look.

To view the spot click ....

CP+B's new work for VW

 TV   USA    May 18, 2006 19:20 (Edited: May 18, 2006 09:20)
Always good to see what CP+B are up to. Pretty much mandatory viewing.

To view the spot click ....

New Marmite Squeezy TV work from DDB London.

 TV   UK    May 18, 2006 19:08 (Edited: May 18, 2006 09:08)
Another great spot in the Love it or hate it theme for Marmite.

There's some brilliant print work for Marmite featuring in the "latest print" as well.

To view the spot click ....

New Coke Zero work from Sydney agency Kindred & prod co filmsmit

 TV   AUSTRALIA    May 18, 2006 18:32 (Edited: May 18, 2006 08:32)
Coke Zero moving into a new area of sponsorship.

To view the spot click ....

Another in the new In Demand series from Brooklyn Brothers

 TV   USA    May 17, 2006 01:37 (Edited: May 16, 2006 15:37)
Following on from "Pickle" on the main page ....

To view the spot click ....

new work from Saatchi & Saatchi LA

 TV   USA    May 12, 2006 22:47 (Edited: May 12, 2006 12:47)
Clean & quirky CG work from Picasso Pictures for Saatchis LA as part of the USA launch for Yaris.

Here's one of the series ... "Piggy"

To view the spot click ....

Guest Comments for the featured Tango Balls spot

 GUEST COMMENTS    May 12, 2006 22:41 (Edited: May 12, 2006 12:41)
A few words from CHI CD & art director / copywriter on this advert:

The key in making this work was the director Jim’s idea of actually casting for the people that we needed to throw the fruit.
With only one days filming we needed people with good arms, excellent fruit throwers who could be both extremely powerful and extremely accurate.
You can see the devastation they caused on the shoot at

and you can see the interviews of the disgruntled residents ...


New VW work from DDB London & Blue Source / Blink

 TV   UK    May 12, 2006 01:26 (Edited: May 11, 2006 15:26)
Blue Source explore a world where life is larger than life.

To view the spot click ....

Poltergeist - new from Clemenger Sydney

 TV   AUSTRALIA    May 12, 2006 01:16 (Edited: May 11, 2006 15:16)
A new spot from Clemenger Sydney & Film Construction for Thredbo ski resort.

To view the spot click ....

Bos Toronto & Reginald Pike

 TV   CANADA    May 11, 2006 10:26 (Edited: May 11, 2006 00:26)

Toronto, ON, May 8, 2006 – Mac’s Convenience Stores are encouraging teens to have a whack.

Reginald Pike’s Brian Lee Hughes & Bos Toronto team up for this late night infomercial style spot.

To view click ....

Great new spot for McDonald's - from DDB Chicago

 TV   USA    May 11, 2006 07:45 (Edited: May 10, 2006 21:45)
DDB Chicago & Noam Murro combine to make this new McDonald's spot.

Dark, mysterious, compelling .... everything you don't expect from McDonald's. Although it looks like the burgers DO have side effects. I KNEW IT!

To view the spot click ....

Saatchis London again.

 TV   UK    May 11, 2006 07:10 (Edited: May 10, 2006 21:10)
A different look at the "Don't forget to switch off your mobile / cell before the movie".

To view click ....

More from Independent Films London.

 TV   UK    May 11, 2006 07:06 (Edited: May 10, 2006 21:06)
Created for

The film was conceived from the very loose brief of a film being ‘inspired by converse’, LIFF adding their own fascination with ancient Japanese proverbs, and fanatical trainer collecting. The film was shot entirely on a digital stills camera, then brought to life in Flame by the kind people at London’s Triangle Post house to create the fantastical, frozen-yet-moving universe.

To view the spot click ....

bestads AWARDS ... check your details!

 AWARD NEWS    May 11, 2006 04:47 (Edited: May 10, 2006 18:47)

the rankings shown are as of 9th may ...prior to this week's postings.
as of MAY 31st we'll be announcing our AWARD WINNERS

The Gold & Silver (& best ad) awards will be decided by our judges panel (go to the awards page for all of the info), but the best agency, best production co & best director will be decided by rankings - so CHECK YOUR DETAILS. the site ranks you according to featured work ... but some of our info could be incomplete, inaccurate, or just plain wrong.

Also if your name has incorrect spelling on some featured work the site might think you're multiple people or production companies.

Let us know & we'll correct any errors. Thanks. beamo.

Rugby & the elderly...

 TV   AUSTRALIA    May 11, 2006 04:26 (Edited: May 10, 2006 18:26)
New from Renegade Films, Melbourne:

To view the spot click ....
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