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Seen and noted

Nice work from Scher Lafarge France.

 TV   EUROPE    June 28, 2006 13:05 (Edited: June 28, 2006 03:05)
"Free Toilets" ... Well worth a look:

Click here to view this spot


 FROM BESTADSONTV    June 28, 2006 12:44 (Edited: June 28, 2006 02:44)
Having trouble seeing the films / quicktimes?

We've just upgraded our quicktime to a version that's a bit more recent .... about a year old, or thereabouts. So if you can't see the ads, chances are you may need to upgrade to Quicktime 7. You'll have to do it eventually, so why not now.

Why do it? Because for the same size files (& download time) everything looks muuuuuch better.

If everyone complains like mad we'll revert to the older technology. It's not a personal crusade for us. Just a mild preference.

thanks. bestads.

Following on from featured print "defend yourself"

 TV   EUROPE    June 28, 2006 11:24 (Edited: June 28, 2006 01:24)
More of the "Defend Yourself" campaign:

Click here to view this ad

More of BBC WORLD campaign from BBDO New York.

 TV   USA    June 28, 2006 08:54 (Edited: June 27, 2006 22:54)
Following on from the BBC WORLD work featured on the "latest print" page:

Click here to view this ad

The BBC WORLD outdoor work, from BBDO New York

 TV   USA    June 28, 2006 08:52 (Edited: June 27, 2006 22:52)
More of the BBC WORLD launch from BBDO New York. This time, interactive billboards:

Click here to view this ad


 GUEST JUDGE /BEST AD OF THE WEEK   UK    June 28, 2006 08:29 (Edited: June 27, 2006 22:29)
Clive Pickering, head of copy, TBWA/London, will be this week's guest judge. Clive will be choosing the "bestad of the week" from last week's featured TV & print /outdoor.

Just back from Cannes where I was exposed to the best work in the world and a small brewerys annual output of ale, so Im not necessarily in the best state to give a well-rounded, considered judgement of the weeks ads. On the other hand, maybe it will help. Anyway, here goes..

bestad of the week TV:
The 6 ads under the banner TV cover a wide range of Cannes categories. Here we have content, idents, an event, charity ads, and even straightforward conventional TV advertising. This makes it all but impossible to judge them against each other, but I think the power of the anti-prostitution ad shades it for me. Not sure about the bet youre feeling stupid now approach to the line, but the idea is strong and the execution good.

Click here to view this spot

bestad of the week PRINT / OUTDOOR:

Of the print ads, the Socceroos campaign was a good thought, once Id figured out that the bloke was the personification of History. But the Jo-burg zoo ads won it for me, simply and cheekily putting across the news that the zoo is open at night. Its not a classic campaign [partly because there are only two ads] but it stood out from the rest.

Click here to view this ad

CP+B's new work for the VW "Rabbit"

 TV   USA    June 28, 2006 08:21 (Edited: June 27, 2006 22:21)
Crispin Porter + Bogusky & MJZ team up on the new VW spot "multiply".

Click here to view this spot

The latest Observer TV work from Mother London.

 TV   UK    June 28, 2006 08:08 (Edited: June 27, 2006 22:08)

One of a much bigger series that uses a clever visual device.

Click here to view this spot

Mother London & Zoo Weekly's new one.

 TV   UK    June 28, 2006 08:03 (Edited: June 27, 2006 22:03)
An interesting strategy for Zoo Weekly magazine from Mother London!

Here's one of a larger series.

Click here to view this spot

New from Energy BBDO Chicago & Orbit

 TV   USA    June 28, 2006 07:59 (Edited: June 27, 2006 21:59)
Orbit's ultimate cleanup ... with the iconic Orbit Girl, Vanessa and rapper/actor Snoop Dogg.

The TV is also supported by an online campaign at

Click here to view this spot

New integrated Nestea work from Lowe Roche Toronto

 TV   CANADA    June 28, 2006 07:54 (Edited: June 27, 2006 21:54)
The new Nestea "Snowballs" spot & website.

Lowe Roche Toronto has just launched a campaign for Nestea consisting of a TV commercial, “Snowballs”, and a website with a game. Play the game by going here & clicking “Take the Plunge”.

In the game, the player "plunges" for bottles of Nestea. Depending on how well you do in the game, different live action scenes come up at the end. That's the best part, so be sure to play to the end.

Click here to view this spot

JWT London & The juice doctor - viral

 TV   UK    June 28, 2006 07:50 (Edited: June 27, 2006 21:50)
You may have noticed that we're featuring quite a bit of World Cup work this week. Well ... here's another:

This time, a viral following the England v Sweden game. (If you don't follow the beautiful game, you may not follow this spot.)

Click here to view this spot

guest comments for featured LYNX spot "Billions"

 GUEST COMMENTS    June 28, 2006 07:44 (Edited: June 27, 2006 21:44)

Comments from the Creative team: Alex Grieve & Adrian Rossi:

When we first got into advertising we thought all commercials were like this.  We were wrong.  14 long years later, the God of Advertising looked down on two of his humble disciples and said, "OK, you've done your share of ads for fridges, cat-food and 3 for 2 offers on pickled onions - go forth and shoot babes in bikinis."

So, we had a really simple, bold idea - every woman in the world running towards one guy on a beach spraying himself in gallons of Lynx - Spray more, Get more.
The guys at Lynx (by the way, there's a very simple reason why the Lynx work is so good - good, brave, trusting clients - and they're nice to boot) had not only said yes, but found more money.
Now we needed a great director.  We needed Bond, Fredrik Bond.

Together, we pushed the idea.  What we wanted was epic: David Lean does bikinis.  What we didn't want was the ad to become yet another 'Lord of the Rings' CGI fest.  We wanted to give it drama and build.  So, instead of one giant mass of running women, we broke them down into the three sexiest armies on earth.  Three armies travelling from different parts of the earth - from forest, plain and sea - competing with single-minded determination and purpose, to see who will claim the ultimate prize (in this case, a guy called Corey from Iowa)

The shoot took place over three days in and around Los Angeles.  We won't bore you with what it was like being surrounded by 300 of the most beautiful women on earth.  Take it from us it was hell, pure hell.

8 weeks later, after work above and beyond by The Mill, and accompanied by a track called 'Dies Irae' (The day of wrath) by the composer Karl Jenkins, the ad was ready and being played around Europe.

In true Oscar style we'd like to finish with a few thank-yous.  To Rosie Arnold, our brilliant Creative Director & the Lynx team.  To Olly Chapman, our producer - Legend.  And finally the girls, all 307 of them: Heather, Mary-Sue, Jayne, Simona, Rachael, Rachel, Lorna, Katie, Kate, Kat, Kitten, Peaches, Pam, Angelina, Rosita, Jade, Erica, Juanita, Carmel, Lisa, Lucy, Daisy, Vera, Veronica, Chloe, Abby, Anne-Marie, Sinead, Zoe, Sonai, Sonja, Sophie, Sophia, Anne, Veronique, Jo, Joanna, Jospehine, Jasmine, Cathy, Emma, Esme, Gemma, Carol, Caroline, Sara, Nicky, Sarah, Vicky.......

Click here to view this spot

guest comments for featured spot "Press Gallery"

 GUEST COMMENTS    June 28, 2006 07:40 (Edited: June 27, 2006 21:40)

A bit of background from Ken Buchan, Creative Director Zoo Advertising Canberra, Australia.

The brief to ZOO Advertising from Old Parliament House was basically “A day in the life of a Press Gallery journalist” to show how journalists back then had closer access to politicians than they do now at the new Parliament House. They had a love-hate relationship with politicians because they would use any means possible to report the news, through leaks, scoops and ultimately scandals. They all worked in incredibly close quarters upstairs behind the House of Reps, they stalked the corridors and often listened in on secret discussions through air vents and even in the toilets, nothing was sacred! And of course their deadlines were never ending and hectic.

Along with the brief, Old Parliament House supplied us with archive sounds and photographs from the Old Press Gallery as well as many quotes from key journalists who actually lived it.

We then took a tour of the cramped rooms, corridors and sound booths where the journalists worked to get a feel for what we were going to recreate. The rooms were so small and as most of them smoked at work back then, I could immediately see the smoke hanging in the air and clutter everywhere. Many of our own photographs were taken to assist with faithful animation of the space. Then I chose the soundtrack, because when animating it’s important to have your track upfront as it’s the structure that leads the whole ad along, this track also had a “Tom & Jerry” playful bit within the frantic score and once this was sourced we were away.

I’ve always been amused by the fake backdrops that newsreaders have behind them depicting an important place when in reality they are actually in a cramped studio. The idea of breaking this illusion and revealing the real chaos behind whilst ‘live on air’ was appealing and felt like a good start to the ad.

As I entered the House of Representatives looking down from the gallery above the Speakers chair, it was very exciting because the view reminded me of the key bay within an old fashioned typewriter and this association would help tell the story of how the proceedings of the day were translated onto the printed page. It was just a case of solving how to make this work effectively in animation.

The animators from Eye Candy are brilliant, instinctive and incredibly thorough, they took extensive photographs of objects that are unique to Old Parliament House; such as the red and green lights that signal which house is in session. They painstakingly cut out different members of the Press Gallery from annual classroom style photographs and created bodies for them as well as recreating each and every room. Their interpretation of the script was spot on and the typewriter scenario was actually art directed over a Skype connection at night on one or two occasions. Finally the clandestine antics, ‘glass against the door’ scenario with a narrow escape disguised as a lampshade, was a lot of fun to animate and really sent up the sometimes-comical extent they would go to, to get a story. With the help of Images Online we chose sound effects to accompany the animation and actually used much of the real noises from the archive within this ad.

Click here to view this spot

Guest Comments for featured Budweiser World Cup Idents.

 GUEST COMMENTS    June 28, 2006 07:32 (Edited: June 27, 2006 21:32)

A few words from the creatives, Ted Heath & Paul Angus, RKCR/Y&R London:

The two hapless presenters, Brad Lescarbo and Hal Butchgrass, are fictional American NFL commentators sent over to cover this 'soccer thing' but their naivity and lack of knowledge becomes all to evident (" Wow!  The ball just hit some guy in the head! " ).  This underlines Budwiesers football sponsorship strategy of "You do the football.  We'll do the beer."

Two comic actors were cast (one from New York and one from LA) and, over a two day shoot, over 60 different 10-second idents were made, sometimes from scripted outlines while at other times improvising.

They will run throughout ITV's coverage of The World Cup containing specially relevant scripts for certain teams ("England are playing Trinidad and Tobago?  That doesn't seem fair" ) and certain fixtures ("We've got a semi on!" ).

Click here to view this spot

Cannes ... the BBDO analysis

 AWARD NEWS    June 28, 2006 01:52 (Edited: June 27, 2006 15:52)

Wins 41 Lions, Capped By The Grand Prix For Film

CANNES, FRANCE, JUNE 24, 2006 – BBDO Worldwide was the most awarded agency network at the International Advertising Festival in Cannes this year.

BBDO won 41 Lions including the coveted Film Grand Prix for a commercial created by AMV BBDO, London for Guinness.

BBDO captured Lions in every major competition category including film, press, outdoor, radio, cyber, direct, media and promotion. In all, 20 different BBDO agencies were awarded, led by AMV BBDO, which was named the runner-up “Advertising Agency of the Year.”

BBDO has been the most awarded agency in the world for the past seven years, according to The Gunn Report. In 2005, more than a dozen BBDO agencies were named “Agency of the Year” in their respective markets, while BBDO Worldwide was named “Global Agency of the Year” by the leading international advertising trade publications.

BBDO Worldwide is a part of Omnicom Group Inc. (NYSE-OMC), a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communication services to over 5,000 clients in more than 100 countries.

Cannes ... the JWT analysis

 AWARD NEWS    June 28, 2006 01:49 (Edited: June 27, 2006 15:49)

From Bob Jeffrey, Chairman and CEO, JWT Worldwide and Craig Davis, Chief Creative Officer, JWT Worldwide celebrating their success down at Cannes:

There’s a lot to be said for passion, self-belief and determination. Last week at the 53rd Cannes Advertising Festival, we gave our more fancied rivals one hell of a fright.

The JWT group won an astonishing 35 Lions at Cannes this year, up from 17 in 2005 and five the year before. If there was ever any doubt about our intentions, there is no ambiguity now. We are aiming for #1 and the entire industry can see that we are emerging as a creative force to be reckoned with.

In a photo finish, just three Lions separated the first five agencies, with Ogilvy (38), Saatchi & Saatchi (37), DDB (36) and BBDO (36) only a nose in front of us. It was a record breaking performance by JWT on so many levels.

Belying our TV-centric past, JWT won Lions in Television, Radio, Press, Outdoor, Media, Cyber, Promotion, and Direct. And, in a resounding statement that big ideas and big business belong together, 23 of our clients were represented by our winning work including Nestle, Vodafone, Cadbury, Smirnoff, Pfizer, HSBC, Unilever, Levi’s, Nike, Kimberly-Clark, Wilkinson Sword, Ford, Mazda, JetBlue, Pepsico India, and Energizer.

Underlining the strength of our network, we won Lions from JWT Bangalore, Buenos Aires, Curitiba, Hong Kong, Kuala Lumpur, London, Mexico, Milan, Mumbai, New York, Paris, Rome, Santiago, San Juan, Sao Paulo, Shanghai, Warsaw and SCPF Barcelona, and Master Sao Paulo. In many cases, these wins were historic firsts.

JWT Paris, who had never won a Lion, came away with three. JWT India who won their first ever Lion in 2005, a Silver, followed up with two Golds this year and were runner-up for the Press Grand Prix. Kuala Lumpur was also in contention for the Grand Prix in Outdoor and finished with a Gold. New York, who have not won a Lion since 2002, now have shiny Gold and Silver bookends.

These are just a few of the stories of turnarounds and triumphs that we need to tell ourselves, our clients, our family and friends, and the media. The creative credentials of JWT, even to the naysayers and skeptics, are on the rise and we have good reason to feel proud of ourselves. What they said was rhetoric is becoming a reality.

To our long list of Lion winners and to the longer list of contributors and supporters who helped along the way, thank you and congratulations for an amazing performance – you have forced a great many people to recalibrate their opinions of JWT. And to those of you who made it onto the Shortlist (58 this year vs. 47 last year) and came so close to winning Lions, take a few deep breaths and push on, a little harder this time.

We are, all of us, reinventing this company. We have overcome much of the inertia and momentum is building. Who’d have thought that JWT, known for big strategic thinking, would become known as a creative leader and a top Cannes winner? Well, to borrow from Cannes 2006 Advertiser of the Year, Adidas, “Impossible is nothing.” Next year, we intend to win.

Guest Comments for featured spot HSCB "Swings"

 GUEST COMMENTS    June 21, 2006 23:22 (Edited: June 21, 2006 13:22)
A bit of background from creatives Mike McKenna & Greg Martin, JWT London.

It was a simple brief, HSBC had decided to sponsor golf in a big way and they wanted people to know about it. And as they pride themselves as an organisation on recognising and celebrating diversity it seemed an easy jump to celebrating the quirkiness and individuality of people's golf swings.

We chose Daniel Levi from Independent as our director because he had a fabulous reel, he's incredibly talented and he plays golf.

The casting was possibly the longest part of the process. We advertised on Golf Club notice boards for people with the quirkiest, most unusual or downright ugly golf swings and were not that surprised when we were flooded with calls, videos and polaroids.

After the best of the worst swingers had been selected we added one or two pro's, a couple of fantastically gifted kids and possibly the oldest golfer we could find. (The one-armed golfer just happened to be playing on a course that we were shooting on. Pure luck.)

Mr Levi then brought his talents and those of his team (led by a mad golfing lighting cameraman, Clive Sacke) to a variety of different courses and driving ranges.

It was possibly the funniest but definitely the most dangerous shoot I've been on. Even scarier than making an Army - those little white balls whizzed everywhere.

Miles of footage were then examined and cut together by Gareth at the Whitehouse to that particularly apt piece of music that was sourced by Dan Rose our music finder.

(Making an ad is such a team effort nowadays and the people involved are so professional that as a creative half the time I find myself marvelling at the work and the craft of the people of the specialists we're working with.)

Simultaneous vibrators.

 TV   EUROPE    June 21, 2006 07:56 (Edited: June 20, 2006 21:56)
We featured a print ad a couple of weeks ago that had a vibrator / world cup theme. As far as we can tell, this one came out at EXACTLY the same time ... so it's only fair to show it as well.

Click here to view this ad

Another of the Channel 4 Idents

 TV   UK    June 21, 2006 06:18 (Edited: June 20, 2006 20:18)
Here's another in the series from 4Creative in the UK. This one .... "Tokyo"

To view the spot click ....

Guest comments for featured spot "It's fear that you're feeling"

 GUEST COMMENTS    June 21, 2006 06:03 (Edited: June 20, 2006 20:03)
This may well be incomprehensible to the non cricketing nations. Apologies. However, you should be able to get the idea behind it all. And now ... some comments from Jarrad (the bloke actually featured in the ad)

He came to me in a dream.
Dressed in the Baggy Green and holding a six stitcher in his hand.
It was Shane Warne alright and he was mad as hell.
He turned to me and said, “I am sending you on a quest. Build a 28 foot statue of me. Go to the home of a Big Ben. Erect it there. Only then will we beat the Poms this summer in the 3 Mobile Ashes Series.”
I said, “Yeah”.
And Shane said, “But don’t run out of petrol”. Then he was gone.
When I woke up I knew exactly what I had to do. I rang a bunch of mates and said, “We have to get up the Poms noses and we’re doing it for Warnie”. They all said, “I’m in”.
So with a little help from Cricket Australia we headed for London to fulfil our quest.
Have a look at what happens when my mates and I try to erect a statue that’s twice as high as a London double decker bus in Piccadilly Circus. Like a Trojan Warnie, only without 11 cricketers hidden inside it.
It’s all there for you and the Poms to enjoy...


For a better idea of what's going on, here's the whole series:

Guest comments for this week's featured spot "Streaker"

 GUEST COMMENTS    June 21, 2006 05:57 (Edited: June 20, 2006 19:57)
A bit of background from Laurence Quinn & Mark Norcutt, JWT London, creatives on "Streaker".

Experts estimate that as many as 200,000 girls are trafficked within Europe every year. The demand for prostitution caused by thousands of football fans descending upon Germany throughout the month is expected to dramatically increase.

With this in mind MTV Foundation Europe approached JWT London to highlight this unfortunate issue.

After coming up with the idea we knew we needed to capture the right tone so we contacted Partizan’s Dominic Murphy, who we feel did an excellent job.

WELCOME TO OUR NEW "bestad of the week" category.

 GUEST JUDGE /BEST AD OF THE WEEK    June 21, 2006 05:30 (Edited: June 20, 2006 19:30)
Each week we'll be asking a Creative Director or prominent creative ... from somewhere in the world ... to choose the bestad from last week's TV & PRINT/OUTDOOR.

To kick it off, here's Jae Goodman, Co-ECD Publicis & Hal Riney San Francisco. He's the one on the right in the pic (with Co-ECD Jon Soto on the left).

bestad of the week TV: AYSON_FOLGERS.jpg
Jae Goodman: c'mon, who doesn't love a musical? so that made this a tough week with both rexona and folgers in the mix (and the other rexona spot was almost a musical). but it's folgers for me. it just had the right sensibility (if you can call it that) - the glowing sunshine folgers people were wonderfully perfectly creepy and annoying - just like real people who for some awful reason are legitimately happy to greet each day.

a good week though. black balloons really made me think.

To view the spot click ....

bestad of the week PRINT: TBWA HUNT LASCARIS.jpg
Jae Goodman: okay, weird mix. the aids thing is disturbing, which is the point, i know. and as for the ad world cup - i actually think some of those "terrible" ads would make great ads - so damned honest. it's a smart way to call bullshit on what all of us do for a living. but i'm going with whiskas for my favorite. i usually don't go for the visual gags, but i just know my childhood cat, porky, was all hunter on the inside.

To view the print click ....

Publicis Mojo' Sydney - Integrated work for Nike

 TV   AUSTRALIA    June 21, 2006 05:07 (Edited: June 20, 2006 19:07)
The print / poster / outdoor work for Publicis Mojo Sydney's new Nike campaign is currently being featured in the print section; now here's some of the TV work to help fill iin the dots:

To view the launch spot "History" click ....

To view another in the series "Training" click ....

Fallon London's new Orange broadband TV work.

 TV   UK    June 21, 2006 05:02 (Edited: June 20, 2006 19:02)
Fallon London & Blink combine for the new Orange work.

To view the spot click ....

VW cinema idents get the Independent film treatment

 TV   UK    June 21, 2006 04:57 (Edited: June 20, 2006 18:57)
New cinema idents from DDB London, for VW's support of Independent Films.

From the creatives:
The idents were for Volkswagen’s sponsorship of Independent Cinema. They’re to be shown in the ad break before and during the movie trailers in independent cinemas. They seek to capture the understanding and commitment Volkswagen has for Independent Cinema.

The idea was to use clichéd car scenes from movies and imagine how they’d be performed in a casting session. Casting sessions capture the spirit of film making in a way independent cinema goer would appreciate it. It was a nice marriage of car and movie, but also seemed like an area where we could have some fun. Bad movies are rife and this was our moment to let rip. Our sights were set on the usual suspects - thrillers, zombie slasher movies, teen flicks, cop-buddy movies, mafia/godfather/sopranos and all the rest.

They were shot by Spyfilm’s Trevor Cornish out of Toronto. Trevor’s got a cracking reel full of great performances and great
casting. He’s great at both arty and bawdy and we needed a little of both. We chatted to him on the phone and immediately
knew we’d found our man. We expressed to Trevor that we wanted to create an independent film feel. He was totally on board
and together we had a lot of fun with the bad casting, over acting and the utter conviction of the actors.

Click here to view this spot

New Comcast work from Goodby, Silverstein & Partners

 TV   USA    June 21, 2006 04:46 (Edited: June 20, 2006 18:46)

One of a couple of new feature film genre Comcast spots from Goodby, Silverstein & Partners, SF. This one ... "Warehouse"

(Does that guy look a bit like Robert Redford?)

To view the spot click ....

New from EURO RSCG C&O France

 TV   EUROPE    June 21, 2006 04:37 (Edited: June 20, 2006 18:37)
Paris production company Soixan7e Quin5e & MJZ (USA) combine on this new spot for Hutchinsons Telecommunications.

(Does that guy look a bit like Jack Nicholson?)

To view the spot click ....

new work from Romania ... via the UK

 UNDER EXPOSED   EUROPE    June 21, 2006 04:32 (Edited: June 20, 2006 18:32)
We don't get much work from Romania ... so here's a bit of a look. The creative comes out of BBH London! Post production ... Rushes, London.

To view the spot click ....

Channel 4 news (UK) ... for busy people

 TV   UK    June 21, 2006 04:26 (Edited: June 20, 2006 18:26)
The fast talking thing has been done before, but it's always good for a chuckle:

To view the spot click ....

We don't get to see much work from Iceland, so ....

 UNDER EXPOSED   EUROPE    June 21, 2006 04:23 (Edited: June 20, 2006 18:23)
New work from Saga Film Icleand.

To view the spot click ....

proposal .... advertising style

USA    June 21, 2006 04:01 (Edited: February 05, 2007 15:04)
Will she marry him?

Wild posting 12th St. and the Westside Highway, NYC, June 15th 2006

ACD/Copywriter Grant Smith BBDO NYC wild posts his intentions and
Senior Producer Leigh Fuchs, Berlin Cameron United accepts.

Click here to view.

Great work from Thailand (from a little while back)

 WORTH A LOOK    June 21, 2006 03:45 (Edited: June 20, 2006 17:45)
We missed this one when it came out a little while ago, but for those of you who haven't seen it ... well worth a look! bestads.

To view "Love story Part 1" click ....

To view "Love story Part 2" click ....

To view "Love story Part 3" click ....

To view "Love story Part 4" click ....

JWT WORLDWIDE partners Ad website

 LATEST NEWS   USA    June 15, 2006 03:14 (Edited: June 14, 2006 17:14)
A NEW MODEL FOR ONLINE SOCIAL ADVERTISING (although why they didn't choose bestads is a mystery ... we're available for partnering / dating / one night stands.)

NEW YORK – June 14 2006 – JWT Worldwide, the largest advertising agency in the United States, and, one of the fastest growing Web sites, today announced an exclusive partnership to create a first-of-its-kind social advertising model for commercials powered by a blogging platform.

From Saturday, June 17 – Saturday, June 24, JWT and will partner to present creative video ads designed to be easily forwarded via email, IM or external links. JWT will be the front page advertiser on for this week-long campaign which will feature eight television spots from around the world created by the agency. The commercials—which include Ford, JetBlue, HSBC, Levi’s, The Partnership for a Drug Free America, Scruffs, and Billy Collins—will cycle throughout the week on the Web site’s homepage and daily email, and will lead to a special page allowing all videos to be viewed in one place. Each commercial was jointly chosen by JWT and based on its quality and potential to be forwarded on a viral level.

“JWT is incredibly proud of these commercials and through this new model we are making a significant investment in our interactive strategy,” said Bob Jeffrey, JWT Worldwide Chairman and CEO. “We chose to partner with because of their hugely influential audience and devoted readership. Together we hope to further blur the lines between traditional advertising and new media.”

The partnership marks an evolution in the way ads can be shared, accessed, experienced and complement existing content. Each link will stay active long after the commercial is taken down resulting in life beyond the paid media buy and wider overall audience.

“Since the Internet gives consumers choice, we know people will only watch a video that is worth their attention and will only share content with a friend if it is truly entertaining,” said Sarah Bernard, General Manager. “This changes how metrics are measured because in addition to looking at impressions; we can now look at what is shared and what is linked, and learn which ads work and which don’t. We think that this model of social advertising can show that commercials and content can exist together and compliment each other in the same space."

For the partnership, a custom video player was designed by using the “vidavee” technology platform. The full series of JWT commercials can be found on starting Saturday, June 17.

Interesting product demo from South Africa.

 TV   SOUTH AFRICA    June 14, 2006 14:43 (Edited: June 14, 2006 04:43)
Director Brett Wild from Picture Tree & South African agency King James team up on this new Hygenix spot.

(two in the series - there's a "Messy Boy" as well.).

The average all-purpose cloth contains millions of potentially harmful bacteria. The ad illustrates this by showing what you might as well use to clean if you're not using Hygenix.

To view the spot click ....

New HBO work through Harvest

 TV   USA    June 14, 2006 08:39 (Edited: June 13, 2006 22:39)
Director Michael Downing of Harvest Films confronts a growing problem.

To view the spot click ....

The new animated follow-up to McDonald's "Inner Child"

 TV   AUSTRALIA    June 14, 2006 06:31 (Edited: June 13, 2006 20:31)
The new McDonald's animated spot from the good people who brought you "Inner Child"

Apparently McDonald's "Inner Child" has been well received by the Leo Burnett group worldwide, not to mention picking up a few awards along the way. So here's the latest animated 60 second spot from Leo Burnett Sydney, which I'm told is also doing the business for them.

and from the creatives ...
A different approach from McDonalds to promote the Lighter side of their menu. This ad was a lengthy creative collaboration between Burnetts and FAT, and the result of many long nights by the animators at FAT - a fantastic bunch of lads to work with.

Click here to view this spot

New from Ruckus Films & BBDO Canada

 TV   CANADA    June 14, 2006 06:12 (Edited: June 13, 2006 20:12)
Canada's been a bit quiet lately, but here's a nice one from Director David McNally of Ruckus Films:

To view the spot click ....

new TV work by BBDO NY for G4, a network devoted to male teens

 TV   USA    June 14, 2006 06:06 (Edited: June 13, 2006 20:06)
A couple of the new G4 spots from BBDO New York. Well worth a look!

From the agency:
.... the task was to brand a one hour block from 12 a.m. to 1 a.m. The shows on this block are very irreverent and quirky to say the least. So the advertising was created to mirror that same spirit.

Eric Silver and his group first came up with a name for this block, Midnight Spank. From there, BBDO designers developed a logo, which served as an inspiration for the advertising.

To view the spot "Sand" click ....

To view the spot "Bedroom"click ....

New from Egg ... engineering meets art

 TV   SOUTH AFRICA    June 14, 2006 05:58 (Edited: June 13, 2006 19:58)
New workfrom Egg films & south african agency Ireland/Davenport.

The title is "Kinetic Sculptures" - quite amazing.

To view the spot click ....
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