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Seen and noted


 GUEST JUDGE /BEST AD OF THE WEEK   UK    July 26, 2006 11:24 (Edited: July 26, 2006 01:24)

BBH Creative Directors Alex Grieve (the one on the left) & Adrian Rossi will be this week's guest judges. Alex & Adrian will be choosing the "bestad of the week" from last week's featured TV & print /outdoor.
bestad of the week TV


Shock and awe in a velvet glove. We are presented with something disturbing dressed up as the picture of innocence.
A wonderful bit of bait enhanced by the banal elevator music and happy facade covering up the dark secret.
This, if nothing else, this is trying to be brave.

Click here to view Toxic Corp.

bestad of the week Print / outdoor


The creatives seem to have found their freedom, unlike the giraffes.   I would expect a spate of animals made out of street furniture in the San Francisco area in the near future.  This is a good idea not just a good use of media.

Click here to view this ad

Guest comments for featured BBC spot "The Sound of Music"

 July 26, 2006 11:19 (Edited: July 26, 2006 01:19)

A few words from Ben Gregor, the director on the Greenpeace spot:

We shot it in Slovenia, the other (cheap) side of the mountain range they used for the film. The day before the shoot the was an electrical storm with massive hailstones and tents blowing down the mountain. It cleared overnight, thank f**k.

Go to the main page ... "latest ads" to view this spot

Guest comments for featured Greenpeace spot "Hand Job"

 GUEST COMMENTS    July 26, 2006 11:13 (Edited: July 26, 2006 01:13)

Some background from director Ben Sedley, Home Corp:

The spot was created with the help of professionals within the industry who are Greenpeace donors. 

The client wanted to get across the fact that 4x4's are unnecessarily large cars to drive in the city, and are incredibly bad for the environment due to the amount of petrol they use. In order to convey this idea in an attention grabbing way, we wanted to get under the skin of those drivers through suggesting to them the negative feeling an ever growing number of people have towards them. 

I thought the most important thing overall was that the finished film had the look and feel of a car commercial, not a Greenpeace commercial. I wanted to create a sense of intrigue as to why this guys colleagues dislike him so much - what has he done to deserve this kind of reaction? - possibly giving the impression they are all jealous of him because he's got such a cool car -  only to turn that on it's head in the final fames. 

It was shot in an empty office building in Surrey. We dressed the entire office space, built the kitchen and photocopy room, and even added the urinals to the toilets.

Go to the main page ... "latest ads" to view this spot

Guest Comments for featured HSBC spot "Scuba"

 GUEST COMMENTS    July 26, 2006 11:06 (Edited: July 26, 2006 01:06)

Some background from Simon Bullett & Ross Callow, JWT London, creatives on featured spot "Scuba":


It's not often that you see two $130,000 cameras get wrecked inside an hour.

But it happened in South Africa on this HSBC spot.

We started shooting in a Cape Town swimming pool, and knew things were off to a bad start when half an hour into the shoot, the camera’s underwater casing leaked, ruining the camera, but luckily, not the film footage inside.

Onto the spare camera, and within twenty minutes it had happened again. Absolutely unheard of.

Luckily, after a very lengthy period of frantic phone calls, we found out that a BBC film crew had just finished making an underwater documentary in the area and kindly agreed to lend us their camera.

Needless to say, the shoot went on long into the night, and after another day of shooting up the coast at Sodwana Bay the next day, we’d thankfully shot everything we needed.

The commercial was shot by Steve Hudson through Outsider, who throughout the shoot, could be heard saying 'I'm never shooting underwater again….’.

Go to the main page ... "latest ads" to view this spot

Here's the Netflorist spot that goes with this week's featured p

 TV   SOUTH AFRICA    July 26, 2006 10:02 (Edited: July 26, 2006 00:02) flowers.jpg

FCB South Africa's TV work for netflorist.

Nice track too! For the music buffs out there ... would you call this a metric modulation? ... The way it starts in waltz tempo & merges into 4/4.

Click here to view this spot

The new Virgin Money work for South Africa

 TV   SOUTH AFRICA    July 26, 2006 09:57 (Edited: July 25, 2006 23:57)

Frieze Films have just shot the new Virgin Money launch spot for South African agency Black River FC:

Click here to view this spot

The other HSBC ad in the series.

 TV   UK    July 26, 2006 09:53 (Edited: July 25, 2006 23:53)

We're currently featuring HSBC "Scuba" on the main page, so here's the companion film ... "Harley". Also well worth a look.

Click here to view this spot

St Luke's London turning out more great work for Clarks shoes.

 TV   UK    July 26, 2006 09:47 (Edited: July 25, 2006 23:47)

Here's one of the new feel-good Clark's spots from St Luke's:

A seven year old boy plays keepy-uppy around the house with a balloon.

Click here to view this spot

Retail, plus price ... but still amusing!

 TV    July 26, 2006 09:35 (Edited: July 25, 2006 23:35)

Zig Inc's new work for Mr Sub.
Who says price-oriented retail work can't be good?

Click here to view "Button pop"

...and CP+B's new Burger King's spot also delivers:

Click here to view "Too Happy"

New from Strawberry Frog NY & Believe Media

 TV   USA    July 26, 2006 09:26 (Edited: July 25, 2006 23:26)

Always good to keep an eye on what Strawberry Frog's up to.

From the director Maurice Marable:

When I got the script, it was just so different, the idea was haunting and powerful. The challenge was how to make the reflections seem believable and natural, and create emotions in an ordinary way. Everyone involved with the creation of the spot donated their services, but no one treated it like a donation. Nobody gave a half-hearted effort.

Click here to view this spot

New work from BETC Euro RSCG Paris

 TV   EUROPE    July 19, 2006 14:24 (Edited: July 19, 2006 04:24)

Spy Film's Trevor Cornish recently completes two comedic spots for '13 Eme Rue' - 'Biathlon' & 'Freezer' out of 'Euro RSCG' - Paris.

Click here to view "Biathlon"

Gorgeous Enterprises has 3 featured ads on the main page!!

 FROM BESTADSONTV    July 19, 2006 12:21 (Edited: July 19, 2006 02:21)

Gorgeous Enterprises leaps ahead in the rankings with 3 (THREE!) featured spots on the main page. This must be a new record.

the new rankings year just started again a month or so ago, so Gorgeous has had 4 spots featured in the last month, followed closely by Independent with 3 featured spots & then Partizan with 2. Quite a few production companies have had 1 spot featured so far this awards year. Go to the rankings page for more info on these rankings & others (agencies / creatives / prodn co).

Not much new under the Sun.

EUROPE    July 19, 2006 12:02 (Edited: February 05, 2007 15:06)
We haven't even sent out the emails saying the site is updated & already there's a look-alike

This just in from Extrême/Springer & Jacoby France. Naturally we're not suggesting anything except that it's a good idea & not surprising that it's popped up in a couple of different parts of the world.

But we'd like to put S&J's version on the record as well.

Click here to view the Paris Zoo work.

Guest Comments for featured spot "Fashion - Africa Style"

 GUEST COMMENTS    July 19, 2006 09:27 (Edited: July 18, 2006 23:27)

Some background from Bruce Anderson & Jenny Glover, Grey Worldwide Johannesburg, creatives on the featured Nokia Fashion week spot:

Nokia South Africa asked us to come up with an ad for their sponsorship of
Cape Town Fashion Week and Face of Africa. So we came up with a script and
client loved it. We briefed one of the country's top directors, Keith Rose
of Velocity Films. Together we work-shopped the script, hunted for locations
in the heart of Johannesburg, and cast characters off the street. We found
our main character working in an art gallery while doing a location recce.
The shoot itself was nuts. We charged around the city shooting in alleyways,
under bridges and dodging between taxis on main roads. Seventeen set-ups per
day, for two days. With no VT set-up or comfy chairs for agency. And then we
put the whole thing together using only the best people. Willie Saayman, a
brilliant and patient man, did the edit. A young musician from Cape Town,
Marcus Wormstorm did the music. And it was all good. We loved making it and
we hope you hope you enjoy watching it.

Click here to view this spot

Guest Comments for featured Levi's spot "News Story"

 GUEST COMMENTS    July 19, 2006 09:02 (Edited: July 18, 2006 23:02)

A few words from Thomas Hayo, BBH New York, Group Creative Director on the Levi's spot:

the spot was inspired by the massive popularity of cop-shows and their strange spell they put on the viewer.
while developing the script we were also very intrigued by the premise of having two main characters initially exist in two different realities and have those realities eventually clash.
we were obviously very excited about frank (budgen) wanting to be involved in the project. from the minute he got on, he worked with us on simplifying the story in order to tell it in as few shots as possible. we all wanted the set-up to feel completely real, to get the viewer intrigued in the first place as well as highten the surprise effect in the end.

Click here to view this spot

Guest Comments for featured spot "Bell Tower"

 GUEST COMMENTS    July 19, 2006 08:58 (Edited: July 18, 2006 22:58)

A bit of background from Mark Koelfgen, mcgarrybowen, CD & copywriter on the featured spot for Brahma beer.

Brahma skews toward a slightly more creative audience. People who see creativity as tool to modify their lives in interesting ways. "Improvise" was an idea that seemed to resonate in every language. Our job was to find simple, wordless ways to get that idea out there. Using the backdrop of Brazil to give Brahma a clear point of origin.

Click here to view this spot

And here's the other spot in the campaign:

Click here to view this spot

New from Lowe Bull South Africa

 TV    July 19, 2006 08:25 (Edited: July 18, 2006 22:25)
Lowe Bull South Africa ... making a simple point.

In this ad we use human to demonstrate how easy it is for pets to get lucky.

Creative Commentary
No animals were harmed during the shooting of this commercial.

Click here to view this spot

Independent Films & Chemistry, Dublin

 TV   UK    July 19, 2006 07:50 (Edited: July 18, 2006 21:50)

New work for Coors, from Independent Films & Chemistry, Dublin.

Mr.Coors chases a wolf that has stolen from his snowy encampment and encounters a grand landscape that later becomes the home of Coors brewery.

Click here to view this spot

New from Lowe London (& Stella Artois)

 TV   UK    July 19, 2006 07:46 (Edited: July 18, 2006 21:46)

One of a series od ads for Studio Artois Live ... "The UK's first ever out door film festival".

Click here to view this spot

New work from The Brooklyn Brothers, New York

 TV   USA    July 19, 2006 07:35 (Edited: July 18, 2006 21:35)

Here's one of many spots for ... this one's particularly succinct.

Life's a trip. Take it.
A campaign of ad targeted at the independent and independently-minded traveler.

Click here to view this spot

New Panasonic work from Clemenger BBDO New Zealand

 TV   NEW ZEALAND    July 19, 2006 07:26 (Edited: July 18, 2006 21:26)

Remaking some famous movie moments:

Click here to view this spot

You've got to hand it to Mother

 WORTH A LOOK   UK    July 19, 2006 07:21 (Edited: July 18, 2006 21:21)
This'll be a very popular item in the Mother merchandise department.

Click here to view this spot

More of the San Francisco Zoo print campaign.

 TV   USA    July 19, 2006 07:14 (Edited: July 18, 2006 21:14)

This is another part of the San Francisco Zoo campaign that's featured on the "latest print" page.

Click here to view this ad


 GUEST JUDGE /BEST AD OF THE WEEK    July 13, 2006 22:06 (Edited: July 13, 2006 12:06)

Alexandre Toso, Creative Director Extrême/Springer & Jacoby, will be this week's guest judge. Alexandre will be choosing the "bestad of the week" from last week's featured TV & print /outdoor.

bestad of the week TV

So, for the films I hesitated a lot between "the balls" and "Happiness Factory" ... for cok(e) .
As with women's breast ads, so it's cool to know that we can have the same problems, and that we can solve them. Coke is not a new idea, but so well executed ( it makes me think about the animation film "robots"), and so while it's new for Coke, it's not so new in onirism ( honda did it some years ago and everybody , with money, does the same). Really Good film, but I prefer the Balls. Best film: the balls.

Click here to view this spot

bestad of the week Print / outdoor

For the print I prefer Boggle. As "Words don't come easy", ... FR david's song say that ;-) ... I find this ad simple. Nice typo ad. Playing with the game and our intelligence. Only Boggle could do this ad, with the help of those exilated french creatives, of course.

Click here to view this print work

BBH, Saatchi London & Saatchi New York ... way out in front.

 FROM BESTADSONTV    July 13, 2006 12:38 (Edited: July 13, 2006 02:38)

We started the print / outdoor section of bestads at the end of last year. Since then BBH, Saatchi London & Saatchi New York are leading the rankings ... by quite a long way.

Go to the rankings page for the full list.

New From Saatchi Canada.

 TV   CANADA    July 12, 2006 13:14 (Edited: July 12, 2006 03:14)

Two new spots from Saatchi Canada's Simon & Simon for the United Nations.

From the agency:
The United Nations in Canada believes sport is a powerful tool for teaching youth tolerance, teamwork and a sense of self. These commercials have been created to build awareness of their new Sport In A Box program, which allows young people from different communities to share their unique perspectives on sport. The commercials feature unique world vocal music including Indian “Table Bols” in Zebra and Aboriginal “Throat Singing” in Spider.

Click here to view "Zebra"

And the other one in the series:

Click here to view "Fly"

Interesting how it happens.

 TV    July 12, 2006 13:09 (Edited: July 12, 2006 03:09)

It's interesting how a similar theme can come out of different parts of the world at the same time.

Firstly there's our featured Sears spot from Y&R Chicago:
Click here to view this spot Found.jpg

Then there's this great spot from Mother London:

Click here to view this spot

As well as this one from CP+B:

Click here to view this spot

New McDonald's work from Cossette & Untitled, Toronto.

 TV   CANADA    July 12, 2006 13:00 (Edited: July 12, 2006 03:00)

Director James Haworth, from Untitled, gets some great performances in this amusing retail spot.

Click here to view this spot

New Ribena work through M&C Saatchi London.

 TV   UK    July 12, 2006 12:54 (Edited: July 12, 2006 02:54) CURRANT.jpg

"Currant Affairs" ... the new one from M&C and Tandem Films.

Click here to view this spot

JWT London doing good stuff for Kellogg's.

 July 12, 2006 12:50 (Edited: July 12, 2006 02:50)

Things are looking up when breakfast cereal ads are amusing! The Perlorian Brothers are at it again.

Click here to view this spot

Conduit's new work for Telekom South Africa

 July 12, 2006 12:46 (Edited: July 12, 2006 02:46)

Interesting techniique:

Click here to view this spot

New Land Rover work through RKCR/Y&R

 TV   UK    July 12, 2006 12:43 (Edited: July 12, 2006 02:43) ROVER GO BEYOND.jpg
Rainey Kelly Campbell Rolfe/Y&R - new Land rover work via MJZ.

Land Rover and RKCR/Y&R – with a helping hand from director, Nicolai Fugslig – inspire us to seize the day in this epic new cinema spot.

Click here to view this spot

New work from Scottish agency Newhaven

 TV   UK    July 12, 2006 12:38 (Edited: July 12, 2006 02:38) Scotland- final.jpg
Newhaven's new work for radio staion XFM Scotland:

A James Blunt-loving girl pays the price for her bland taste in music.

Click here to view this spot

New ... from the Dew

 TV   USA    July 12, 2006 12:36 (Edited: July 12, 2006 02:36)
New Mountain dew work from BBDO New York.

Click here to view this spot

Guest comments for featured spot "Frisbee"

 GUEST COMMENTS    July 12, 2006 12:24 (Edited: July 12, 2006 02:24)
A bit of background from Ezra Burke, Notorious:

In the spot, a city plays frisbee together as a metaphor for the many ways that Cell C connects people.  This is a concept we've seen done well many times before by the likes of Frank Budgen, Jake Scott and Kevin Thomas.  Yet the agency turned to Notorious director Adam Stevens to deliver a fresh, stylish twist resulting in a playful, groovy vibe that gives a nod to the genre films of the late 60s and early seventies.  The spot came together in an unexpected way with the agency being in Johannesburg, Notorious 24:7 in Santa Monica and Adam Stevens based in Auckland, New Zealand.  Professional frisbee players were imported into South Africa from France, stuntmen in from Russia and a bunch of frisbees from Irvine, California.  The spot is 99% in-camera and a good deal of the talent were cast right off the streets of Johannesburg.

Click here to view this spot

Guest Comments for featured Vodafone spot "Network"

 GUEST COMMENTS    July 12, 2006 12:17 (Edited: July 12, 2006 02:17)

A few words from Jonathan Budds & Anita Davis, CDs JWT London & creatives on the featured Vodafone spot "Network":

Weellll, let's see...the brief was to dramatise the importance of a reliable mobile we just wrote lists of messages you would never, ever want to miss. The ad was shot in a studio over 2 days (great set design/lighting).We filmed 6 scenarios, but only used the 4. The music is from the Michel Gondry film, 'Eternal Sunshine of a Spotless Mind' and sourced by Pete Raeburn. The ad is cinema only at the moment, but might run tv later in the year.

Click here to view this spot

More of the VW print campaign from DDB Paris

 WORTH A LOOK   EUROPE    July 12, 2006 12:10 (Edited: July 12, 2006 02:10)
Following on from this week's featured VW print work, here's some more from the same guys. As well as the TV:

Click here to view this print work

Click here to view the TV work.

Guest comments for featured spot "Crouch vs Lewsey"

 GUEST COMMENTS    July 12, 2006 11:56 (Edited: July 12, 2006 01:56)

A few words from Matt Hollis, producer, Cattleprods:

The premise of this campaign is an existing world cup winner giving training tips to a prospective world cup winner. Josh Lewsey was part of the English rugby world cup winning team of 2003, and Peter Crouch was part of the English football team for the 2006 Fifa world cup.

I have to admit to having a few butterflies before the shoot as it was so close to the world cup. We had just shot a spot for Coca cola with Wayne Rooney. That was pre-metatarsal, now we were post metatarsal and I was planning to push and pull one of our few remaining strikers around on a skateboard, whilst dangling a camera 30ft over his head. In fact it was the very day that Pete was to be officially named in the squad. In the end everything went to plan and we had a great laugh shooting this. And I have to say both Josh and Pete were really good sports, especially as it rained on them for most of the shoot.

Click here to view this spot

Guest comments for featured spot "Delivery Trouble"

 GUEST COMMENTS    July 12, 2006 11:51 (Edited: July 12, 2006 01:51)
... a few words from Kirk Gainsford & Alistair Morgan, Lowe Bull, South Africa, creatives on "Delivery trouble":

The commercial was made for flighting during the 2006 FIFA World Cup. While other commercials on at this time showed famous footballers and crowded stadiums, we decided to do something without any footballers, balls or crowds.

and from the director, Hylton Tannenbaum, Bioscope Films:

Scripts like this don’t come around very often. What I admire most about the concept is that although its for a sports drink, you never actually see a football match or a player – you only see the extreme consequence of their Powerade-induced match. I really enjoyed working on something that required a greater degree of subtlety in performance and story telling.

The ad is made to look like it is set in Germany and was shot in Cape Town whereby Athlone Stadium doubled up for “Any Stadium, Germany”. The commercial features an all South African, yet German speaking cast.

Click here to view this spot


 GUEST JUDGE /BEST AD OF THE WEEK    July 12, 2006 08:00 (Edited: July 11, 2006 22:00)

Porky Hefer, ECD of Lowe Bull South Africa, will be this week's guest judge. Porky will be choosing the "bestad of the week" from last week's featured TV & print /outdoor.

bestad of the week TV

Found the technique in the crouch vs Lewesy very engaging, but must favour
the orange Segal spot. Great evolution of the first campaign. Much better in
fact. More space to exploit the celebrities used, even like Steve's acting
for a change. Mr Dresden gets better and better. Understand it was expensive
due to cast member but could have pushed the action/explosion side even
Click here to view this TV spot

bestad of the week Print
Like the dynajets idea but it's lowe so I'll pass. Do like the skate stuff especially the use of the multiple image usually found in skate and board mags. Love the logo and type treatment. Never mind drivers, not all creative directors can see the funky patterns in the road safety ads.
Some good work but no mind blowing ideas.

Click here to view this ad

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