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Seen and noted

FCB Toronto & Untitled - great new WWF work

 TV   CANADA    November 01, 2006 07:55 (Edited: October 31, 2006 20:55)

It's another week when we could well afford to have a bigger main page. This new spot from FCB Toronto & Untitled is definitely well worth a look. Nice idea. Nice execution.

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Mother London & Frank.

 November 01, 2006 07:50 (Edited: October 31, 2006 20:50) Shop 3.jpg

Mother's strong new work for "Frank".

The Frank campaign has been running for 4 years and has successfully positioned the Frank brand as the universal first port of call for young people and parents looking for help and advice with drug issues (2/3rds of all young people are aware of the brand and what it does).

The focus of the 2006 campaign has been to raise awareness of the risks of Cannabis. The specific issue we face here is one of credibility. Research has shown that, because of the widespread use of cannabis, many young people do not regard it as a problematic drug and are not predisposed to listen to or accept anti-cannabis messaging.

The communication challenge has been to find a message and creative idea that can:
i) Arrest and engage a youth audience with sceptical / relaxed attitudes towards this specific drug.
ii) Spell out the significant risks without resorting to extreme shock tactics / sensational messaging.
iii) Remain true to Franks tonality - objective, entertaining, knowing - which has been proven to work to date.

Creative Commentary
The idea for the Brain Warehouse came from thinking about a time when you wouldn’t have to worry about weed damaging your brain.
A time in the future when getting a new brain fitted would be as common as replacing your mobile phone.

The idea was to not make it Sci Fi but set it in a context that kids could relate to. Like a mobile phone or electronics shop.

An empty shop was fully converted into the Brain Warehouse complete with fitting room and surgical instruments. Packaging was designed for over 20 different brains and assorted spare parts including cerebral fluid and memory stalks.

Every product created catered to a specific symptom that cannabis users can suffer. From mood swings and paranoia, to puking and lack of motivation.

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Filmgraphics - new work for the NBCC

 TV   AUSTRALIA    November 01, 2006 07:42 (Edited: October 31, 2006 20:42)

Director Graeme Burfoot from Filmgraphics creates a good spot for the National Breast Cancer Charity.

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Filmgraphics - new work for the NBCC

 TV   AUSTRALIA    November 01, 2006 07:41 (Edited: October 31, 2006 20:41)

Director Graeme Burfoot from Filmgraphics creates the right atmosphere in ths spot for the National Breast Cancer Charity.

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New Gordon's Gin work from BBH & Passion Pictures

 TV   UK    November 01, 2006 07:34 (Edited: October 31, 2006 20:34)

Gordon's Gin - setting out to own G&T. Nice device too.

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Saatchi & Saatchi, Netherlands, spreading some optimism

 TV   EUROPE    November 01, 2006 07:20 (Edited: October 31, 2006 20:20)

Children from all over the world contribute to the Tiesto song 'Dance4Life'; Together we can. Start dancing, stop aids.

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 TV   SOUTH AFRICA    November 01, 2006 07:17 (Edited: October 31, 2006 20:17) gray.jpg

New from King James Advertising & Velocity Films, South Africa, the commercial draws on the importance of patience when it comes to investing. Too many people chase instant wealth blindly. The message is depicted by the concept of chasing the pot of gold at the end of the rainbow.

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New work from Vitrorobertson & Kyocera Wireless

 TV   USA    November 01, 2006 07:13 (Edited: October 31, 2006 20:13) Funeral pic.jpg

A man practices poor cell phone etiquette at a funeral and unleashes the wrath of cell phone karma.

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New Fedex spots from BBDO NY

 TV   USA    November 01, 2006 06:59 (Edited: October 31, 2006 19:59)

One of the new BBDO Fedex spots. We'll fill in the gaps with the credits when we sort that little problem out. Sorry folks.

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Rockumentary meets puppetry

 TV   UK    November 01, 2006 06:55 (Edited: October 31, 2006 19:55)

MTV was approached by General Motors to create a backstory for a puppet rock band called "The CMONS" that are being featured in commercials for the Opal Corsa. MTV then approached Annex Films' director Chris Nelson to help write and direct 4 x 1 minute rockumentaries + 1 viral

Creative Commentary
This viral explores the darker side of the world famous puppet rock band called "The CMONS"

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New from Duval Guillaume Antwerp & Milly Films, Belgium

 TV   EUROPE    November 01, 2006 06:42 (Edited: October 31, 2006 19:42)

More from clothing company JBC.

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the Reel Asian International Film Festival

 TV   CANADA    November 01, 2006 06:31 (Edited: October 31, 2006 19:31)

To help celebrate the 10th Anniversary of the Reel Asian International Film Festival we played on an old Asian stereotype.

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More from Karmarama & Pipex.

 TV   UK    November 01, 2006 06:24 (Edited: October 31, 2006 19:24)

The latest Hoff spot for Pipex.

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New Nissan work teaming with CG work

 November 01, 2006 06:17 (Edited: October 31, 2006 19:17)

This one featured a couple of weeks ago in our advertising space, but this is the long version. For SFX ... Well worth a look.

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New from the Gang Films & Euro RSCG C&O Paris

 TV   EUROPE    November 01, 2006 05:54 (Edited: October 31, 2006 18:54)

New work for Medecins du monde:

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bestad of the week - TV & Print/ Outdoor

 GUEST JUDGE /BEST AD OF THE WEEK    November 01, 2006 05:13 (Edited: October 31, 2006 18:13)

Magnus Olsson, ECD Saatchi & Saatchi Amsterdam, will be this week's guest judge. Magnus will be choosing the "bestad of the week" from last week's featured TV & print /outdoor.


It was lovely to see a mobile phone manufacturer that doesn't spend time telling and showing me all the things I can do with a mobile. Motorola has really understood that a mobile phone ad needs to be as entertaining as an ad for blue jeans or beer.

The razor ad ended up being my favourite. Just ahead of the antismoking ad from Crispin.

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BEST AD OF THE WEEK - PRINTën_Jumper_Lur].jpg

The print selection had a bit of the "Brazillians did this a few years ago" over it which made me pick the Citroen ad from Euro RSCG here in Amsterdam. It's got a simple message and the execution is lovely.

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Guest comments for featured spot "Cut Through"

 GUEST COMMENTS    October 31, 2006 10:26 (Edited: October 30, 2006 23:26)

Some background from the ECD, Nils Andersson.

We decided to take the "RAZR" thin story to another level. We had done all the print and outdoor work on it worldwide. Now a chance to bring it to life on film.

Bo dreamt up the story of a guy whose RAZR accidentally slices through an entire building. The clients bought it. So then it was simply, find one of the best directors on the planet to bring the story to life.

Matthijs van Heijningen loved the script and we debated where we would shoot. Berlin, Moscow, Brazil, Hong Kong? Wherever we would end up, we didn't want a homogenous global spot that ticked all the racial boxes.We wanted a definite and real place, and preferably one that was not usually seen in commercials. So to Hong Kong. Not because we were out in this part of the world, but because of the growing interest in China and it also had the right energy.

We also debated at length whether the film should have a kind of
advertising gloss or glamour. However, feeling that would be expected, we attempted a more real, yet still beautiful look.

The result is here for you to see.

Nils Andersson

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"Make a big noise"

 LATEST NEWS    October 27, 2006 03:58 (Edited: October 26, 2006 17:58)

Just to prove that we don't think ourselves as journalists, here's a cut n paste from a PR release. But an interesting one.

‘The Rumpus Room, the new creative division of production company The Sweet Shop has in partnership with YoungGuns launched a global competition in support of Oxfam International’s Make Trade Fair Cause.

Called Make a Big Noise for Make Trade Fair, the competition calls for anyone in the world under the age of 30 to dream up a non-traditional campaign. The winning entrant will have their idea brought to life and distributed across new media channels globally in 2007.

Make Trade Fair is a campaign by Oxfam International and its 13 affiliates, calling on governments, institutions, and multinational companies to change the rules so that trade can become part of the solution to poverty, not part of the problem. The competition is about creating an idea outside the constraints of traditional media – be it through live events, virals, websites, consumer-generated content, podcasts anything that will make the most impact to the cause.

The competition and campaign was conceived by The Rumpus Room. “We’re really looking for the kind of idea that can spark a phenomenon”, said The Sweet Shop’s Managing Director, Paul Prince. “That’s what it’s about: bringing a great idea to life for a worthy and relevant cause in the biggest way we can”.

Entries will be judged by over 60 of the world's leading creative heavyweights (it's an impressive list!. bestads) in communication advertising, and new media fields This elite jury - with members from South America, South Africa, the UK and Europe, Asia, the Middle East, Australia, New Zealand and North America – will bring a truly international perspective to the judging process.

To enquire about adding your entry, ideas or support to the competition and campaign, just visit the competition site at:

guest comments for featured MTV spot "Music is for life"

 GUEST COMMENTS   EUROPE    October 26, 2006 14:33 (Edited: October 26, 2006 04:33)

A few words from the creative director Hein Mevissen:

" This film is based on an almost true story. We posted this script on the internet to find someone in a situation similar enough to shoot this film. We received stories from Japan to North England, where brass band music is a part of traditional culture. Eventually the brass band featured in this film applied, together with this young boy, who has been raised with brass band music by his brass band loving family."

And some more background from the Johns:

The film is shot in Praque. Diederiekje Bok who wrote the script wanted the film to be in that country. The director Hein Mevissen already shot another film there so he knew a lot of locations. The shoot went very smooth except for the scenes in the mental institution that had to look like an hospital.
Patients that were actualy in the hospital insisted being part of the film so Hein decided to send the 'extras' home and use the real people instead. It was fantastic. Everyone immediately knew their role.
The film took 3 days to shoot.

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Guest comments for featured HP spot "Crazy Town"

 GUEST COMMENTS    October 25, 2006 13:20 (Edited: October 25, 2006 03:20)

Some background from Christopher Mills, director on the HP "Crazy Town" spot.


The brief was like something like a cross between a Hieronymus Bosch painting and a sort of a surrealist dream sequence...kinda like -

"...and then the tentacles spring up out of the Bladesystem Server and fly through the office, undoing the chaos of the whole world going crazy..." (or something like that).

- needless to say, the initial conference calls were pretty fun.

What a rare, rare treat, this one.

Here we have one of those situations where client, agency, and production all shared the common goal to "make it as creative as you can".

I actually got to utter the words, "get me no less than a dozen tentacles - can be octopus tentacles, or squid tentacles, doesn't matter, so long as they're big ones" (We started out using actual, live tentacles in the spot, but deemed them too gross later on - we replaced 'em with the cartoon ones you see here).

Other memorable bits - a shoot day that included shooting various different things out of a confetti cannon, including thousands of tiny bits of paper, pipe cleaners, silly string, and, uh...confetti.

We actually made paper tornadoes, (don't worry, no one was hurt), and constructed a Godzilla - sized city, complete with trees, park benches, fire hydrant, and actual graffitti.

The office was fun. My team got almost OCD about it...(at one point, I came in and saw one of my art director people poking holes into the receiver of a tiny phone the size of your thumbnail. I told her that no one was likely going to see it, and she responded by saying
"....yes, but I KNOW it'll be there....!"

That kind of obsessive attention to detail is all over this thing....look for yellow post-it notes (that, in real life, are about 1/4 the size of a postage stamp) with actual memos written on them, children's drawings hanging on the cubicles, weird stuff written into the calendars, dents on cars, and all kinds of other fun, sneaky things.

The best game for someone "in the know" to play with this spot is the "guess what that's made of" game. (ie: the PC's that you see in the office are actually made from printer ink cartridges, the paper "in box" things on the desks are made from empty wafer mint packages and so on.)

I've never been so lucky with the amount of trust and good faith that I had on a job as with this one. I don't think I've ever uttered the word "tentacles" so many times in my life....What a ride!


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Guest comments for featured spot "Singing Cowboy"

 GUEST COMMENTS    October 25, 2006 13:11 (Edited: October 25, 2006 03:11)

Some background from John Kearse, CD on the American Legacy spot "Singing Cowboy"

You hear about the death toll from smoking. But you don’t really hear about the people who live with the consequences. The idea of a cowboy who sings through his stoma (the hole in his neck) had been around for five or six years. We finally found a place to use it. The cowboy wasn’t an actor, and not even an activist, just a guy who one day woke up with a sore throat, six years after quitting smoking. He was nervous about doing this at all, as I think most sane people (non-actors) would be. So when he showed up on the set — one of the busiest intersections in New York — he could’ve easily frozen up. Which would’ve sucked, because we had about two hours to shoot the whole thing and it was getting darker by the minute. But he came through big time. Way to go, Tom.

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Guest Comments for featured spot "Footsteps"

 GUEST COMMENTS    October 25, 2006 13:00 (Edited: October 25, 2006 03:00)

From the creatives, Angus Wardlaw & Alexei Berwitz, Clemmow Hornby Inge, London.

Some disadvantaged young people feel that a life of drugs and crime is all they will ever achieve. We tried to show that the Prince’s Trust can help them chose a better path.
The footprints were seamlessly created in post by Framestore. The sound was by Wave and the expert direction, Dom & Nic. All who offered there talents for nothing.
Many thanks to them.

Angus & Alexei

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Guest comments for featured spot "Guatemala"

 GUEST COMMENTS    October 25, 2006 12:52 (Edited: October 25, 2006 02:52)

A few words from the creatives, Siobhan Dempsey & Drew Pautler, Bensimon Byrne, Canada.

For this campaign for Viera Plasma TVs we came up with the idea of showing people something they had never seen before, which in this case was other people seeing something they had never seen before. We thought it might be kind of wonderful to make it snow in a small, dusty village in, say, Guatemala. In retrospect, insane. So many things could have gone horribly, terribly wrong.

We could have had a client that said, “This idea is not at all wonderful or magical. Just talk about the technical features of my TV.”

We could have chosen a director other than Mark Molloy.

We could have insisted on using actors, not real people.

We could have anxiously meddled and not let things unfold naturally.

We could have shot somewhere other than among the warm, wonderful people of Chiapas, Mexico.

We could have had a bunch of post-production people who didn’t treat this idea as if it was their own and bring it to life.

And finally, we could have chosen a snow machine other than the fine True North Brand Snow Machine. Whew! Bullet dodged there!

But we didn’t. Thanks to everyone involved.

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 GUEST JUDGE /BEST AD OF THE WEEK    October 25, 2006 08:27 (Edited: October 24, 2006 22:27)

Mark Collis, ECD Leo Burnett Sydney, will be this week's guest judge. Mark will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. These can all be seen the the archives.


At first site the bestadsontv selection was almost too easy. I mean, the new Sony Bravia spot by Jonathon Glazer and Fallon London had already passed over my desk and in my opinion is even better than the bouncing balls spot. On viewing all selections though the Dove spot from Ogilvy in Toronto gave me pause for second thoughts. But in the end it remained second to Sony Bravia..simply inspired.

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The print selection wasn’t as straight forward as the TV this week. Having said that, there was an obvious champion in Stella Artois. A highly ambitious piece of structural engineering with the effect of adding prestige and engagement to a well developed global brand.

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From TBWA, Portugal & Academy

 TV   EUROPE    October 25, 2006 08:12 (Edited: October 24, 2006 22:12)

Stop-motion telling the story for IKEA

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From Saatchi & Saatchi Belgium & the Bingo Family.

 TV   EUROPE    October 25, 2006 08:08 (Edited: October 24, 2006 22:08) 3.png

Think twice before throwing your garbage anywhere.

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Another Film Company's new work for Alcohol Harm Reduction

 TV   UK    October 25, 2006 07:51 (Edited: October 24, 2006 21:51)

United London & director Steve Reeves - new work for Alcohol Harm Reduction.

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Saatchi & Saatchi LA & Harvest - new Toyota work

 TV   USA    October 25, 2006 07:41 (Edited: October 24, 2006 21:41)

A sensitive Corolla owner is offended by the paperboy.

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O&M London & the Sweet Shop's new one for Toblerone.

 TV   UK    October 25, 2006 07:38 (Edited: October 24, 2006 21:38)

Melanie Bridge creates a visual treat for Toblerone.

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New Cathay Pacific Work from McCann-Erickson Hong Kong.

 TV   ASIA    October 25, 2006 07:33 (Edited: October 24, 2006 21:33)

And the award for the most work received in one week goes to ... McCann-Erickson Hong Kong. They sent in 29 separate TV spots and a dozen print ads. So here's one of them.

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From Wongdoody & Harvest Films

 TV   USA    October 25, 2006 07:26 (Edited: October 24, 2006 21:26)

Poker ... but a little bit bent.

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New Work from Canadian agency Calder Bateman

 TV   CANADA    October 25, 2006 07:23 (Edited: October 24, 2006 21:23)

An ineresting approach for this category.

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From Saatchi & saatchi New Zealand ...

 TV   NEW ZEALAND    October 25, 2006 07:19 (Edited: October 24, 2006 21:19)

Men,once again, try to steal beer from the Tui brewery - a brewery run by women - gorgeous women.

Creative Commentary
The sequel to the original Tui 'Brucetta' ad in which 2 men pose as women in order to gain access to the women- run Tui brewery.

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and you can see "Brucetta" here.

"Pammy" the New Virgin Mobile advert fromRKCR/Y&R London.

 TV   UK    October 25, 2006 07:15 (Edited: October 24, 2006 21:15)

... and the description of the ad from agency creatives ..


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BMW work from *S,C,P,F... Spain

 TV   EUROPE    October 25, 2006 07:11 (Edited: October 24, 2006 21:11)

Alamo Films & *S,C,P,F Spain ... for BMW.

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From Grey hong Kong .. for Epson

 TV   ASIA    October 25, 2006 07:06 (Edited: October 24, 2006 21:06)

Nice simple demo of a product benefit.

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"Bridging the gaps between commercials, virals, documentaries an

UK    October 25, 2006 06:30 (Edited: October 24, 2006 20:30)

one of 5 short films entitled "This Is Living" (Warning: it's a few minutes long)

Creative Commentary
To push the anticipation surrounding the release of Sony’s Playstation 3, the gaming pioneer has commissioned a series of five ‘films’, each one focusing on real life characters in real life situations to demonstrate the need for, or benefit of, the platform’s new technology. Bridging the gaps between commercials, virals, documentaries and short films, the ‘spots’ will initially be launched in sequence through the PSP3 website, with future releases being mooted for Europe’s HD cinemas. Final Cut London editor, James Rosen, cut the mould-breaking campaign in a style as far removed from traditional commercials as possible.

Shot using a hi-speed HD camera, the first film to be released is ‘Real Time’, using a pair of amateur boxers who demonstrate the importance of impulsive reactions as an analogy for PSP3’s real-time physics. The other four films feature speed stacking as a means of showcasing processing power; a London man who obsessively collects miscellany to highlight immense storage potential; BMX flatland biking as a demonstration of precision controls and wireless capabilities; and the final film blows up an old lady’s home to flaunt the PSP3’s high-definition image quality.

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From M&C Saatchi Sydney & Elevator.

 TV   AUSTRALIA    October 25, 2006 06:25 (Edited: October 24, 2006 20:25) still.jpg

UNDERLAND is the latest performance from the Sydney Dance Company using Nick caves music.

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For Erste Bank through Young & Rubicam Vienna

 October 25, 2006 06:22 (Edited: October 24, 2006 20:22)

Neue Sentimental Film, Berlin & Y&R Vienna's new work for Erste Bank.

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australian advertising community announcement

 TV   AUSTRALIA    October 25, 2006 03:47 (Edited: October 24, 2006 17:47)

It's not easy being a professional foosball player.

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