Seen and notedNew Diet coke work from W+K, PortlandDescription ------------------------------------ In this ad created to air on the Academy Awards program we see an eager PA dash across a Hollywood backlot causing panic to get the Diet Coke that will save his shoot. Link ------------------------------------ Click here to view this spot More great work from Goodby, Silverstein & Partners. Link ------------------------------------ Click here to view this spot The other Coca-Cola Light work from SantoONLY THE BEST FILM WILL MAKE ITFor the Dublin Film Festival, TBWA Ireland tell punters, only the best film will make it. VIEW THE SPOT Unusual TV idents from Channel 4 (UK)E4 takes a pot shot at cheap loan ads that are flooding daytime television. Link ------------------------------------ Click here to view this spot and from Danish agency Small but Global ...New John West spot from Grey MelbourneIn the tradition of JohnWest .... Link ------------------------------------ Click here to view this spot TBWA/PHS Helsinki .... Let's take a lookFor those of you who haven't heard much about TBWA/PHS Helsinki, here's some of their work from the last 6 months or so .... mighty impressive too. Click here to view Clown Click here to view Eisenstein Click here to view Rodeo Click here to view Fish Click here to view Alzheimer's Day New Australia Post work from Singleton Ogilvy & Mather MelbourneCreative Commentary ------------------------------------ Campaign created to illustrate the role Australia Post plays every day. An ad for every day of the week with a media strategy that plays them that way. Link ------------------------------------ Click here to view this spot New Energizer work from Grupo GallegosFlip Films, Mexico City & Grupo Gallegos ... new work for Energizer; Link ------------------------------------ Click here to view this spot From Contrapunto, Spain, for the WWFFrom ACLC, Toronto & the Partners Film CompanyGuest Comments for featured spot "Follow the Light"Nokia 6288 Follow The Light Some background from Steve McCabe, Deputy Creative Director, Y&R Auckland. Bringing this script to life was easy. We got Darryl Ward to shoot it. Having a director make it look simple (when it clearly isnt) is of course what we all hope for. Darryls photographic eye combined with his great technical knowledge made him the perfect choice for this script. A certain amount of post-production was always going to be needed, but the plan was to get as much in camera as possible. A great location was crucial too, and there arent too many old mansions in New Zealand. All that was needed then was an interesting collection of beautiful shiny objects, some fantastic art direction and a way of controlling the sun (a big light on a crane.) Fortunately this all came together on the day and it only took one (very long) day of special effects at Fin Design in Sydney to complete the magic. Of course, not content with merely being director and DOP Darryl also produced the music with a muso mate. And all on an incredibly tight budget, even by New Zealand standards. Easy. ... and from the director, Darryl Ward: Due to time constraints, lack of cents & some common sense it was pretty clear from the outset that we would need to work very quickly & embellish the light flares in post to assist the story telling & fortunately Fin design were really, really accommodating. I had a great location in mind but it was not available so we ended up at this guest house where Keith Richards had recuperated after his recent fall & brain surgery, it is normally full to the brim, cluttered with all sorts of furniture & the walls are plastered with 'interesting' art, i dont know why anyone with a sore head would go there. But we emptied a room did a quick re-dress & pushed the button. It was a nice open brief & it all happened so fast, but I think it worked out Ok & I appreciate the agency trusting me from the outset when i said it would make more sense in the online. Go to the MAIN PAGE or Click here to view this spot Guest Judge / bestad of the weekRoger Pe, ECD at DDB International Malaysia will be this week's guest judge. Roger will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV: My Best TV Spot is "Stop and Go" I like "Stop and Go" for its entertaining value and freshness. I like selling with added value - that is pleasing the audience and makes him smile. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR ... and Best Print/Outdoor is "Hug" by MC Saatchi Melbourne. I like "Hug" because of the impact it leaves the viewer the moment he sees it, aside from selling a universal truth. Click here to view this ad New Print Work
LATEST PRINT / OUTDOOR / AMBIENT
NEW ZEALAND
February 27, 2007 23:40 (Edited: February 17, 2023 05:19)
New Print WorkIn regular newspapers, old articles ware placed. As if taped in the newspaper. The articles weren't really old, they just appeared old. The copy is about Medicins du Monde, who help people in area's were there is no newsy attention. Because the disaster happend some time ago, for instance. Link ------------------------------------ Click here to view this ad New Print Work
LATEST PRINT / OUTDOOR / AMBIENT
AUSTRALIA
February 26, 2007 15:42 (Edited: February 17, 2023 05:19)
This was a live ambient stunt for the Multiple Sclerosis Society, to help raise money and awareness for research. We built a mini research laboratory, with a coin slot in the front. Inside a real scientist sat slumped and motionless. When people made donations he would sit upright and conduct science experiments until he felt the money had run out. The words, 'Without your donation, research will stop' were clearly printed on the front of the box. Link ------------------------------------ Click here to view this ad Guest comments for featured spot "Human Skateboard"A few words from the Luca Grelli, Creative Director, MFP New York, one of the creators of the featured spot "Human Skateboard". I wanted to work with PES since I first saw his work on eatpes.com and this Sneaux project was the perfect occasion to work together. Not only because hes the master of stop motion animation, but also because the script and the idea were different from anything hes done before so when I sent him the script (a paragraph, actually) I was really hoping that the project would excite him. And it did, big time. There is something inherently hypnotic about any highly entertaining stop motion piece: you just cant stop watching it, over and over, frame by frame, to discover the tiniest detail (have you noticed how the lens flare moves in stop motion during the 360?). Which is what people are doing right now on youtube or on Pes site with this Human skateboard video. And really, there is nothing better that a brand could ask for. Another reason this is happening is that it doesnt look or feel like an ad. Despite being 30 sec long like a traditional commercial, Human skateboard is actually a piece of branded content and thats how people online rightly perceive it. Go to the MAIN PAGE or Click here to view this spot New Print Workcreative target: to point out the meaning of beautiful hair for the individual overall impression target group: women who are interested in the latest fashion trends and who love to illuminate their personality through a selected styling Link ------------------------------------ Click here to view this ad New Print Work
LATEST PRINT / OUTDOOR / AMBIENT
NEW ZEALAND
February 23, 2007 11:39 (Edited: February 17, 2023 05:19)
TOP OF THE TIMESTop of the Times is a weekend entertainment supplement for the Cape Times newspaper. Click here to view this ad New Print WorkClosing Line: Kills leaving no evidence. Link ------------------------------------ Click here to view this ad New Print WorkThese two books, boys and girls and true or false, have been produced for NHS trusts in Glasgow, Lanarkshire and Ayrshire. The books have been conceived to pastiche the classic "Ladybird" titles of the 50s and 60s, juxtaposing the innocence of the originals with sexual content and West-of-Scotland dialect. Our brief was to create material to stimulate discussion and consideration of sexual issues amongst kids aged around 12-16. The books will be distributed through youth groups and individual youth workers, and focus on issues like peer pressure, bullying, boasting and lying where they relate to sexual matters. Link ------------------------------------ Click here to view this ad Guest Comments for featured spot "Dress For it"Some background from Scott Lambert, Creative Director, Draftfcb ... one of the creaives on the featured spot "Dress for it": The idea was simple. A guy walks out of a building wearing a suit. As he walks down the street, he changes clothes from a suit to a casual outfit, then a tuxedo, and finally into beachwear. Each outfit represents a part of the guys varied life, and, ultimately, the flexibility of the new CR-V. The challenge was, How the fuck are we going to do that? Enter Patrick Hughes from @Radical along with the talented team from Animal Logic and one incredible steady-cam operator. After a gruelling month of tests and rehearsals, we were ready to go. A cast of 80 extras joined us for two long days in downtown Melbourne. The shoot went without a hitch, with a great result from the exceptionally talented (and non-too ugly) actor. The final imagery is something truly special. The guys at Level Two supplied us with a number of great tracks for the spot which made our final choice very difficult. After hours of repeat viewing, we all agreed that the sexy Le Disco by Shiny Toy Guns was the winner. We are all thrilled with the spot. It rocks. Go to the MAIN PAGE or Click here to view this spot And for the print work .... Click here. Guest Comments for featured Touran spotA few words from Faustin Claverie, Agence.V./DDB, and art director on this spot. When you are 30 and single, being a father looks like a nightmare. That's why we were very involved in this project. We thought that building a kind of "ghost train roller coster" was the funniest way to express all our fears. Let's forget the Volkswagen real life tone and imagine the scariest attraction ever (for us)! Go to the MAIN PAGE or Click here to view this spot you can see "the makin of" here: http://www.dailymotion.com/visited/search/making%2Bof%2Btouran/video/x16meq_making-of-vw-touran Guest Comments for featured Snickers spot "Stop and Go"Some bakground from Jennie Morris, Group CD, Impact BBDO, United Arab Emirates. The ad is the ultimate battle between stop and go. It is the new regional spot for Snickers in the Middle east where the positioning is Dont Stop We made the spot in Amsterdam through a great post company called Valkeiser Capitol Images. Our director was Joeri Holsheimer and Porducer Soren Schmidt. They were a great team and spending a few weeks in Amsterdam wasnt half bad either! It was very important to me that the red and green men seem totally real. So the ad was created with the use of motion capture. Joeri had five chinese martial artists who performed over 500 moves. The live action was all shot in Jeddha Saudi Arabia. I was not permitted to attend the shoot by the Saudi government who refused to give me a visa (Wrong sex and religion). It was shot on 35mm hand held and the Amsterdam guys faced many hurdles while shooting including a camera assistant who had never used 35 mm and Joeri getting arrested by Saudi police for taking a stills picture of his own shoot! The music is a local hip hop act from Kuwait. Go to the MAIN PAGE or Click here to view this spot Quality work from CLM BBDO FranceFrance has been turning out some great work this week, with 2 TV spots featured on the main page & another very nice film here: Click here to view "Snow" From M&C Saatchi London for the Royal Bank of ScotlandHere's the first of a number of spots from Partizan London. This one's called "Roller Boy" - for Miller, via Traktor & Mother London. Click here to view this spot Description ------------------------------------ Shell's new commercial follows the story of Jaap Van Ballegooijen, a Shell employee and how he came up with the first ever snakewell in Brunei. Click here to view this spot New from Goodby, Silverstein & PartnersAn Urban Legend debunked. Goodby, Silverstein & Partners are currently ranked bestads number one for TV work in the USA for this awards year. Click here to view this spot A lot of great work coming out of Partizan London this week.HALIFAX FIGHT BANKERS IN A 'BALLROOM BLITZ'New VW golf work from DDB London & PartizanNew Channel 4 work in the UK, from 4 creativeFrom Clemenger BBDO New ZealandDescription ------------------------------------ New Zealand's school principals give their views on road safety in this spot for Land Transport New Zealand Creative Commentary ------------------------------------ We see a common thread throughout all schools in New Zealand.... Click here to view this spot Another nice Yaris spot in the latest batch from CHI, London.More of the CHI & Partizan Yaris work - "Treat it with respect". this one ... "Tag". Click here to view this spot |
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