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Seen and noted

New Diet coke work from W+K, Portland

 TV   USA    February 28, 2007 11:23 (Edited: February 28, 2007 00:23)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5156_5StillsforBoozard.0004.jpg



Description
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In this ad created to air on the Academy Awards program we see an eager PA dash across a Hollywood backlot causing panic to get the Diet Coke that will save his shoot.



Link
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Another in the series from HP Halo

 TV   USA    February 28, 2007 11:20 (Edited: February 28, 2007 00:20)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5154_halo_here.jpg



More great work from Goodby, Silverstein & Partners.



Link
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The other Coca-Cola Light work from Santo

 TV   SOUTH AMERICA    February 28, 2007 11:16 (Edited: February 28, 2007 00:16)

ONLY THE BEST FILM WILL MAKE IT

 TV   IRELAND    February 28, 2007 11:11 (Edited: February 28, 2007 00:11)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5077_dublin.jpg

For the Dublin Film Festival, TBWA Ireland tell punters, only the best film will make it.


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Unusual TV idents from Channel 4 (UK)

 TV   UK    February 28, 2007 11:05 (Edited: February 28, 2007 00:05)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5046_E4Loans.jpg



E4 takes a pot shot at cheap loan ads that are flooding daytime television.




Link
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and from Danish agency Small but Global ...

 TV   EUROPE    February 28, 2007 10:56 (Edited: February 27, 2007 23:56)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5093_RFSF.jpg




An unusual approach for The Danish Road Safety Council:




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New John West spot from Grey Melbourne

 TV   AUSTRALIA    February 28, 2007 10:50 (Edited: February 27, 2007 23:50)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5125_JohnWest_fishingTackle.jpg



In the tradition of JohnWest ....


Link
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Click here to view this spot

TBWA/PHS Helsinki .... Let's take a look

 WORTH A LOOK   EUROPE    February 28, 2007 10:47 (Edited: February 27, 2007 23:47)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5116_Post_Clown.jpg



For those of you who haven't heard much about TBWA/PHS Helsinki, here's some of their work from the last 6 months or so .... mighty impressive too.



Click here to view Clown






https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5115_CFP-E&Shots_-Eisenstein.jpg






Click here to view Eisenstein









https://www.bestadsontv.com/news/http://bestadsontv.com//files/thumbnails/2007/Feb/5124_Veikkaus_Rodeo.jpg






Click here to view Rodeo










https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5119_Novelle_Fish.jpg







Click here to view Fish








https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5142_Alzheimers_Day.jpg




Click here to view Alzheimer's Day

New Australia Post work from Singleton Ogilvy & Mather Melbourne

 TV   AUSTRALIA    February 28, 2007 10:31 (Edited: February 27, 2007 23:31)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5149_Monday.jpg



Creative Commentary
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Campaign created to illustrate the role Australia Post plays every day. An ad for every day of the week with a media strategy that plays them that way.

Link
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New Energizer work from Grupo Gallegos

 TV   USA    February 28, 2007 10:24 (Edited: February 27, 2007 23:24)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5131_Energizer_immortal.jpg



Flip Films, Mexico City & Grupo Gallegos ... new work for Energizer;


Link
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Click here to view this spot

From Contrapunto, Spain, for the WWF

 TV   EUROPE    February 28, 2007 07:28 (Edited: February 27, 2007 20:28)

From McCanns Spain

 TV   EUROPE    February 28, 2007 06:59 (Edited: February 27, 2007 19:59)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5072_ING.jpg



"Future Professions" for ING Insurance.




Click here to view this spot

for the Sitges film Festival

 TV   EUROPE    February 28, 2007 06:47 (Edited: February 27, 2007 19:47)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/Sitge.jpg



From Vitrubio & Gotfilm. "Expect the unexpected"




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From ACLC, Toronto & the Partners Film Company

 TV   CANADA    February 28, 2007 06:41 (Edited: February 27, 2007 19:41)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5134_ABC_Stuck.jpg



"Stuck" ... new spot for ABC CANADA Literacy Foundation




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Guest Comments for featured spot "Follow the Light"

 GUEST COMMENTS   NEW ZEALAND    February 28, 2007 05:59 (Edited: February 27, 2007 18:59)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5099_Nokia_Light.jpg





Nokia 6288 Follow The Light

Some background from Steve McCabe, Deputy Creative Director, Y&R Auckland.






Bringing this script to life was easy. We got Darryl Ward to shoot it.

Having a director make it look simple (when it clearly isnt) is of course what we all hope for. Darryls photographic eye combined with his great technical knowledge made him the perfect choice for this script.

A certain amount of post-production was always going to be needed, but the plan was to get as much in camera as possible. A great location was crucial too, and there arent too many old mansions in New Zealand.

All that was needed then was an interesting collection of beautiful shiny objects, some fantastic art direction and a way of controlling the sun (a big light on a crane.)

Fortunately this all came together on the day and it only took one (very long) day of special effects at Fin Design in Sydney to complete the magic. Of course, not content with merely being director and DOP Darryl also produced the music with a muso mate. And all on an incredibly tight budget, even by New Zealand standards. Easy.

... and from the director, Darryl Ward:


Due to time constraints, lack of cents & some common sense it was
pretty clear from the outset that we would need to work very quickly & embellish the light flares in post to assist the story telling
& fortunately Fin design were really, really accommodating.

I had a great location in mind but it was not available so we ended
up at this guest house where Keith Richards had recuperated after his recent fall & brain surgery, it is normally full to the brim,
cluttered with all sorts of furniture & the walls are plastered with
'interesting' art, i dont know why anyone with a sore head would go
there. But we emptied a room did a quick re-dress & pushed the button.

It was a nice open brief & it all happened so fast, but I
think it worked out Ok & I appreciate the agency trusting me from the outset when i said it would make more sense in the online.


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Guest Judge / bestad of the week

 GUEST JUDGE /BEST AD OF THE WEEK   ASIA    February 28, 2007 04:46 (Edited: February 27, 2007 17:46)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/judges/Roger_Pe_sm.jpg





Roger Pe, ECD at DDB International Malaysia will be this week's guest judge. Roger will be choosing the "bestad of the week" from last week's featured TV & print /outdoor.









BEST AD OF THE WEEK - TV:
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5035_snickers_stop_go.jpg


My Best TV Spot is "Stop and Go"


I like "Stop and Go" for its entertaining value and freshness. I like selling with added value - that is pleasing the audience and makes him smile.





Click here to view this spot


BEST AD OF THE WEEK - PRINT/ OUTDOOR
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Feb/tn_5037_Hug.jpg



... and Best Print/Outdoor is "Hug" by MC Saatchi Melbourne.

I like "Hug" because of the impact it leaves the viewer the moment he sees it, aside from selling a universal truth.




Click here to view this ad

New Print Work

 LATEST PRINT / OUTDOOR / AMBIENT   NEW ZEALAND    February 27, 2007 22:40 (Edited: February 27, 2007 11:40)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Feb/Poverty1_tn.jpg






Link
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New Print Work

 LATEST PRINT / OUTDOOR / AMBIENT   EUROPE    February 27, 2007 12:45 (Edited: February 27, 2007 01:45)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Feb/tn_5140_DvdW_pak_small.jpg


In regular newspapers, old articles ware placed. As if taped in the newspaper. The articles weren't really old, they just appeared old. The copy is about Medicins du Monde, who help people in area's were there is no newsy attention. Because the disaster happend some time ago, for instance.

Link
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New Print Work

 LATEST PRINT / OUTDOOR / AMBIENT   AUSTRALIA    February 26, 2007 14:42 (Edited: February 26, 2007 03:42)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Feb/tn_5112_coin operated scientist_bestads.jpg

This was a live ambient stunt for the Multiple Sclerosis Society, to help raise money and awareness for research.

We built a mini research laboratory, with a coin slot in the front. Inside a real scientist sat slumped and motionless. When people made donations he would sit upright and conduct science experiments until he felt the money had run out.

The words, 'Without your donation, research will stop' were clearly printed on the front of the box.


Link
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Guest comments for featured spot "Human Skateboard"

 GUEST COMMENTS   USA    February 25, 2007 00:16 (Edited: February 24, 2007 13:16)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5051_Sneaux.jpg


A few words from the Luca Grelli, Creative Director, MFP New York, one of the creators of the featured spot "Human Skateboard".


I wanted to work with PES since I first saw his work on eatpes.com and this Sneaux project was the perfect occasion to work together. Not only because he’s the master of stop motion animation, but also because the script and the idea were different from anything he’s done before so when I sent him the script (a paragraph, actually) I was really hoping that the project would excite him. And it did, big time.

There is something inherently hypnotic about any highly entertaining stop motion piece: you just can’t stop watching it, over and over, frame by frame, to discover the tiniest detail (have you noticed how the lens flare moves in stop motion during the 360?). Which is what people are doing right now on youtube or on Pes’ site with this Human skateboard video. And really, there is nothing better that a brand could ask for. Another reason this is happening is that it doesn’t look or feel like an ad. Despite being 30 sec long like a traditional commercial, Human skateboard is actually a piece of branded content and that’s how people online rightly perceive it.



Go to the MAIN PAGE or Click here to view this spot

New Print Work

 LATEST PRINT / OUTDOOR / AMBIENT   EUROPE    February 23, 2007 11:09 (Edited: February 23, 2007 00:09)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Feb/tn_5102_Haarkleid_1.jpg


creative target: to point out the meaning of beautiful hair for the individual overall impression

target group: women who are interested in the latest fashion trends and who love to illuminate their personality through a selected styling

Link
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New Print Work

 LATEST PRINT / OUTDOOR / AMBIENT   NEW ZEALAND    February 23, 2007 10:39 (Edited: February 22, 2007 23:39)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Feb/tn_5052_safety belt BW A3 2.jpg






Link
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TOP OF THE TIMES

 PRINT   SOUTH AFRICA    February 23, 2007 10:33 (Edited: February 22, 2007 23:33)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Feb/tn_5062_grill.jpg



Top of the Times is a weekend entertainment supplement for the Cape Times newspaper.


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New Print Work

 LATEST PRINT / OUTDOOR / AMBIENT   EUROPE    February 23, 2007 06:32 (Edited: February 22, 2007 19:32)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Feb/tn_5076_SILK.jpg



Closing Line: Kills leaving no evidence.


Link
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New Print Work

 LATEST PRINT / OUTDOOR / AMBIENT   UK    February 23, 2007 02:11 (Edited: February 22, 2007 15:11)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Feb/tn_5075_Page 1.jpg

These two books, boys and girls and true or false, have been produced for NHS trusts in Glasgow, Lanarkshire and Ayrshire. The books have been conceived to pastiche the classic "Ladybird" titles of the 50s and 60s, juxtaposing the innocence of the originals with sexual content and West-of-Scotland dialect.

Our brief was to create material to stimulate discussion and consideration of sexual issues amongst kids aged around 12-16. The books will be distributed through youth groups and individual youth workers, and focus on issues like peer pressure, bullying, boasting and lying where they relate to sexual matters.

Link
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Guest Comments for featured spot "Dress For it"

 GUEST COMMENTS   AUSTRALIA    February 21, 2007 10:17 (Edited: February 20, 2007 23:17)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/4973_HONDA_DRAFTFCB.jpg



Some background from Scott Lambert, Creative Director, Draftfcb ... one of the creaives on the featured spot "Dress for it":

The idea was simple.
A guy walks out of a building wearing a suit.
As he walks down the street, he changes clothes from a suit to a casual outfit, then a tuxedo, and finally into beachwear. Each outfit represents a part of the guy’s varied life, and, ultimately, the flexibility of the new CR-V.

The challenge was, “How the fuck are we going to do that?”

Enter Patrick Hughes from @Radical along with the talented team from Animal Logic and one incredible steady-cam operator.

After a gruelling month of tests and rehearsals, we were ready to go. A cast of 80 extras joined us for two long days in downtown Melbourne. The shoot went without a hitch, with a great result from the exceptionally talented (and non-too ugly) actor. The final imagery is something truly special. The guys at Level Two supplied us with a number of great tracks for the spot which made our final choice very difficult. After hours of repeat viewing, we all agreed that the sexy “Le Disco” by Shiny Toy Guns was the winner.

We are all thrilled with the spot. It rocks.

Go to the MAIN PAGE or Click here to view this spot


https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Feb/tn_5064_CR-V_dress_for_it.jpg


And for the print work ....



Click here.

Guest Comments for featured Touran spot

 GUEST COMMENTS   EUROPE    February 21, 2007 10:07 (Edited: February 20, 2007 23:07)
https://www.bestadsontv.com/news/http://bestadsontv.com//files/thumbnails/2007/Feb/5056_touran_50.jpg


A few words from Faustin Claverie, Agence.V./DDB, and art director on this spot.


When you are 30 and single, being a father looks like a nightmare. That's why we were very involved in this project.

We thought that building a kind of "ghost train roller coster" was the funniest way to express all our fears.

Let's forget the Volkswagen real life tone and imagine the scariest attraction ever (for us)!


Go to the MAIN PAGE or Click here to view this spot


you can see "the makin of" here:
http://www.dailymotion.com/visited/search/making%2Bof%2Btouran/video/x16meq_making-of-vw-touran

Guest Comments for featured Snickers spot "Stop and Go"

 GUEST COMMENTS   MIDDLE EAST    February 21, 2007 10:02 (Edited: February 20, 2007 23:02)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5035_snickers_stop_go.jpg


Some bakground from Jennie Morris, Group CD, Impact BBDO, United Arab Emirates.


The ad is the ultimate battle between stop and go. It is the new regional spot for Snickers in the Middle east where the positioning is “Don’t Stop”

We made the spot in Amsterdam through a great post company called Valkeiser Capitol Images. Our director was Joeri Holsheimer and Porducer Soren Schmidt. They were a great team and spending a few weeks in Amsterdam wasn’t half bad either!

It was very important to me that the red and green men seem totally real. So the ad was created with the use of motion capture. Joeri had five chinese martial artists who performed over 500 moves.

The live action was all shot in Jeddha Saudi Arabia. I was not permitted to attend the shoot by the Saudi government who refused to give me a visa (Wrong sex and religion). It was shot on 35mm hand held and the Amsterdam guys faced many hurdles while shooting including a camera assistant who had never used 35 mm and Joeri getting arrested by Saudi police for taking a stills picture of his own shoot!

The music is a local hip hop act from Kuwait.


Go to the MAIN PAGE or Click here to view this spot

Quality work from CLM BBDO France

 TV   EUROPE    February 21, 2007 09:54 (Edited: February 20, 2007 22:54)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5034_MERCEDES_snow.jpg



France has been turning out some great work this week, with 2 TV spots featured on the main page & another very nice film here:




Click here to view "Snow"

From M&C Saatchi London for the Royal Bank of Scotland

 TV   UK    February 21, 2007 09:48 (Edited: February 20, 2007 22:48)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5058_RBS_Cable_Car.mov.jpg



Nice work .... "Cable car"





Click here to view this spot

A big week for Partizan London

 TV   UK    February 21, 2007 09:44 (Edited: February 20, 2007 22:44)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5041_Miller_sound2_60.jpg



Here's the first of a number of spots from Partizan London. This one's called "Roller Boy" - for Miller, via Traktor & Mother London.



Click here to view this spot

New work for Shell from JWT London

 TV   UK    February 21, 2007 09:41 (Edited: February 20, 2007 22:41)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5017_final_shell.jpg



Description
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Shell's new commercial follows the story of Jaap Van Ballegooijen, a Shell employee and how he came up with the first ever snakewell in Brunei.



Click here to view this spot

New from Goodby, Silverstein & Partners

 TV   USA    February 21, 2007 09:35 (Edited: February 20, 2007 22:35)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5012_URBAN LEGEND.jpg



An Urban Legend debunked.

Goodby, Silverstein & Partners are currently ranked bestads number one for TV work in the USA for this awards year.





Click here to view this spot

A lot of great work coming out of Partizan London this week.

 TV   UK    February 21, 2007 09:30 (Edited: February 20, 2007 22:30)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5044_CCAIRNS_Asics.jpg



This one ... "Block Party" from german agency Aimaq Rapp Stolle Berlin




Click here to view this spot

HALIFAX FIGHT BANKERS IN A 'BALLROOM BLITZ'

 TV   IRELAND    February 21, 2007 09:25 (Edited: February 20, 2007 22:25)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5057_Halifax_fight.jpg

Publicis QMP Ireland creates more chaos for the Halifax bank.


VIEW THE SPOT

New from TBWA\Paris

 TV   EUROPE    February 21, 2007 09:22 (Edited: February 20, 2007 22:22)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5031_HLW_gum.jpg



The magnetic power of Hollywood gum.




Click here to view this spot

New VW golf work from DDB London & Partizan

 TV   UK    February 21, 2007 09:17 (Edited: February 20, 2007 22:17)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5043_VW --The Great Pretender--.jpg




"The Great Pretender"




Click here to view this spot

New Channel 4 work in the UK, from 4 creative

 TV   UK    February 21, 2007 09:12 (Edited: February 20, 2007 22:12)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5024_4oD 7.jpg




Promoting Channel 4's ON DEMAND service.





Click here to view this spot

From Clemenger BBDO New Zealand

 TV   NEW ZEALAND    February 21, 2007 09:04 (Edited: February 20, 2007 22:04)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/4994_LTNZ_PRINCIPALS.jpg


Description
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New Zealand's school principals give their views on road safety in this spot for Land Transport New Zealand

Creative Commentary
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We see a common thread throughout all schools in New Zealand....


Click here to view this spot

Another nice Yaris spot in the latest batch from CHI, London.

 TV   UK    February 21, 2007 08:59 (Edited: February 20, 2007 21:59)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5040_DMURPH_toyota_tag.jpg




More of the CHI & Partizan Yaris work - "Treat it with respect". this one ... "Tag".




Click here to view this spot
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