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Seen and noted

New from Borders Perrin Norrander, Inc. for the Oregon State Lot

 TV   UK    May 01, 2007 06:41 (Edited: April 30, 2007 20:41)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/May/6315_Ninja.jpg




BPN & Food Chain ... new work for the Oregon State Lottery.




Click here to view this spot


A most interesting beer ad

 TV    May 01, 2007 06:07 (Edited: April 30, 2007 20:07)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Apr/6227_DosEquis.jpg



New Dos Equis spot from Euro RSCG New York & Radical Media .... "Most Interesting Man".


Click here to view this spot

One Script, 5 directors, 5 very diferent films.

 TV   SOUTH AMERICA    May 01, 2007 05:01 (Edited: April 30, 2007 19:01)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Apr/6226_MyLeftEye.jpg




More great work from Santo Buenos Aires.


"My left eye"

With the arrival of the ninth Independent Film Festival of Buenos Aires, Argentina's leading newspaper Clarin and Santo devised an event within the event, known as 'Project 155'. Being the main sponsor of the Festival, Clarin was searching for a sponsorship TV and cinema spot, and the final outcome proposed by Santo was a cultural piece which the festival authorities deemed worthy of incorporating into the official program because of its artistic value.

Santo wrote a script entitled 'My left eye' which celebrates the unique, independent vision (the heart and soul of independent film) and gave that very same script to five different independent directors. The script was tight enough to provide a framework but allowed for personal vision and interpretation. Length, voiceover and scene criteria were the only restrictions.

The result, five short films with different tones of voice, aesthetics, and characters to tell the exact same story.
The directors involved were argentines Ariel Winograd, Cayetana Vidal, Nicólas Parodi and Plástico and mexican Rodrigo Garcia Saiz, all of whom were chosen because of their varied profiles and backgrounds.
The script was previously published by newspaper Clarin. And the 8 minute-long project was screened to audience acclaim during the festival.
Based on the cultural contribution and positive feedback, Clarin has decided to make this idea an annual classic (each year with a different script and different directors).



Short Film 1
Production Company: Wasabi films
Director: Ariel Winograd
Producer: Fabian Zayat

Short Film 2
Production Company: Bendercine / Central Films
Director: Rodrigo Garcia Saiz
Producer: Jacqueline Ligtensten

Short Film 3
Production Company: Flehner
Director: Plástico
Producer: Gabriel Starna

Short Film 4
Production Company: Furia Films
Director: Cayetana Vidal
Producer: Alejandra Cohen

Short Film 5
Production Company: Blue Films
Director: Nicólas Parodi
Producer: Gonzalo Fontana



Click here to view My Left Eye.


From a while back, but well worth a look

 WORTH A LOOK   EUROPE    May 01, 2007 01:28 (Edited: April 30, 2007 15:28)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Apr/6225_Renault_roadblock.jpg



From a while ago, but it's just turned op on the bestads desk. Well worth a look.

(We'd love to see more work from Germany!)



Click here to view this spot


Bendon sleepwear - from UFO Film & Ideaworks

 TV   AUSTRALIA    May 01, 2007 01:12 (Edited: April 30, 2007 15:12)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Apr/6224_bendon.jpg



Description
------------------------------------
Bendon are famous for lingerie but here they launch sleepwear.

Creative Commentary
------------------------------------
Sleepwear is supposed to help you have a good night's sleep, but with Bendon Lingerie's sleepwear the opposite happens.

-
Click here to view this spot


The New Yellow pages spot from GPY&R & Plaza Films

 TV   AUSTRALIA    May 01, 2007 00:56 (Edited: April 30, 2007 14:56)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Apr/6209_WI0T3433.jpg




Paul Middleditch's new Yellow Pages spot for Melbourne agency George Patterson Y&R.



Click here to view this spot


New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   EUROPE    April 30, 2007 22:44 (Edited: April 30, 2007 12:44)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Apr/tn_6222_ISA-le-palmier.jpg

PALM tree
We should talk more about love, allure, neurons, sushi, figures, mascara, high heels and chocolat gateau.

The sea is made up of words used in the news, that are rather depressing...such as : violence, economic recession, missiles, drought, the war in Iraq, marital violence, terrorism, rising unemployement, national security,...

BUTTERFLY
We never make enough time for vintage, gloss, exhibitions, pleasure, lingerie, tai chi and marmelade.

The sky is made up of serious words or expressions used in the news, from everyday news stories to articles on society suffering, corruption, climate change, crime wave, spending power goes down, 6 dead this week-end...

Link
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Click here to view this ad


New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   AUSTRALIA    April 30, 2007 21:06 (Edited: April 30, 2007 11:06)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Apr/tn_6176_Kiteman_01.jpg



Utilise street press to communicate that there was a new MINI and direct people to the MINI website. And do it in a unique, MINI way.


Link
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Click here to view this ad


New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   EUROPE    April 30, 2007 20:58 (Edited: April 30, 2007 10:58)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Apr/tn_6183_Perfect Clean - Office Games 1 of 3 - Mikado.jpg



Play all the messy games you can think of. The office will be clean like new in the morning.


Link
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Click here to view this ad

New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   EUROPE    April 30, 2007 20:56 (Edited: April 30, 2007 10:56)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Apr/tn_6158_CARE_Quake_1_sm.jpg


New work from Demner, Merlicek & Bergmann for CARE:


Link
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Click here to view this ad


New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   CANADA    April 30, 2007 20:49 (Edited: April 30, 2007 10:49)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Apr/tn_6165_Jeep.jpg



To demonstrate where you can go in a Jeep we tinted the windows. From the outside it looked like a regular tint. From the inside it created a beautiful mountain vista.


Link
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Click here to view this ad


New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   ASIA    April 30, 2007 20:47 (Edited: April 30, 2007 10:47)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Apr/tn_6201_Church2.jpg



use tinactin for athlete's foot



Link
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Click here to view this ad


UNITE AGAINST HUNGER

 PRINT   SOUTH AFRICA    April 30, 2007 20:45 (Edited: April 30, 2007 10:45)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Apr/tn_6164_KOO Tin_1.jpg


To raise awareness for Koo's donation to "Unite Against Hunger" a charity that helps feed underprivileged South Africans.

Click here to view this ad


New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   EUROPE    April 30, 2007 20:33 (Edited: April 30, 2007 10:33)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Apr/tn_6149_memo.jpg


New French Campaign for "Le Mémorial de Caen"


Link
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Click here to view this ad


New from JWT Chicago

 TV   USA    April 30, 2007 19:58 (Edited: April 30, 2007 09:58)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Apr/6139_Giant Pretzel SG.jpg



New Dibs Ice Cream snacks spots from JWT Chicago & Furlined.

Description
------------------------------------
An ice cream snack that's so good it will make other, more mundane snacks, obsolete.




Click here to view Giant Pretzel





https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Apr/6138_Sponge Cake SG.jpg




Click here to view Sponge Cake




Guest comments for the featured spot "Rock Paper Scissors".

 GUEST COMMENTS   EUROPE    April 26, 2007 06:27 (Edited: April 25, 2007 20:27)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Apr/6154_RPS_ninja.jpg


from director Tim Godsall:

Working with real Shaolin monks was a unique and excellent experience. These guys actually grew up in the monastery depicted in the old Kung Fu TV series. They taught me how to kill a man with a rotation of my finger tip, and I taught them not to look in the middle of the lens halfway through each take.



Go to the best TV page or Click here to view this spot


Guest comments for the featured Renault Megane spot.

 GUEST COMMENTS   EUROPE    April 26, 2007 06:23 (Edited: April 25, 2007 20:23)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Apr/6153_megane.jpg



Jean Marc Tramoni & Marc Rosier, Publicis Conseil, Paris - men of few words:

" We ate well."


Go to the best TV page or Click here to view this spot

Guest comments for the featured Sony spot "Kiss".

 GUEST COMMENTS   AUSTRALIA    April 26, 2007 06:18 (Edited: April 25, 2007 20:18)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Apr/6077_kiss_master.jpg



Some background from the director, Garth Davis.



Kiss" is an idea that pulls the viewer in two directions. The first is it's emotional truth; we witness the tenderness and innocence of a very young couple's kiss ... but as we continue to observe this intimate and memorable moment, the young girl ages, and suddenly we are faced with a most challenging image ... the young girl has aged into an old woman, but the passion, tenderness and emotion of the kiss is unchanged, as is the boy.

She looks at him as she did as a young girl, and the boy innocently stares back at her ... this moment a kind of strange, lucid memory, that so strongly connects to the payoff; so clear, the memory never fades. It is bold, fresh, beautiful and such a solid idea that connects to real emotion in the leading design of Sony.

My biggest challenge was ensuring this kiss was real, innocent and tender. I couldn't allow the fx to dictate our approach, so every step of the way we made decisions based on protecting the performance of this moment.



Go to the best TV page or Click here to view this spot


Guest comments for the featured Ballantine's spot.

 GUEST COMMENTS   UK    April 26, 2007 06:11 (Edited: April 25, 2007 20:11)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Apr/6156_Ballantine-s screengrab.jpg



From the creatives, Adam Thompson & Dan Glover-James, Publicis UK.

A young man has set up some speakers somewhere in the belly of the city, (shot in the wine cellars of the Argentinian President), so he can amplify a piece of music through its network of pipes and tunnels.

We chose "La Wally" because it was powerful and would sound different in the various environments. It needed to be able to interrupt people, so that their reactions would be realistic and they wouldnât just look dumbstruck.



Go to the best TV page or Click here to view this spot


Guest comments for the featured Match.com spot "Love is all"

 GUEST COMMENTS   EUROPE    April 26, 2007 06:04 (Edited: April 25, 2007 20:04)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Apr/6157_Match.com_Station.jpg


a few words from the creative team - Mickael Zonnenberg & Joseph Dubruque.

Love has its cliche's. The most famous ones come from the movies. They convey the strongest love feelings : fast and loud heartbeat, time slowing down, life turning into a symphony... The idea is to make all these cliche's come to reality in order to show the intensity being in love. The resulting situations are absurd and love the only explanation for them : "Love is all".




Go to the best TV page or Click here to view this spot


Nice work from Saatchi & Saatchi London

 TV   UK    April 26, 2007 04:34 (Edited: April 25, 2007 18:34)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Apr/6105_keyframe.jpg



Description
------------------------------------
Web'n'Walk from T-Mobile is setting the internet free.



Click here to view this spot


A couple of great little spots from Duval Guillaume & Caviar

 TV   EUROPE    April 26, 2007 04:29 (Edited: April 25, 2007 18:29)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Apr/belgacom_pool.jpg


"Get more than expected" - and you do with these nicely concise films from Duval Guillaume & production company Caviar.



Click here to view Pool








https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Apr/belgacom_bike.jpg




Click here to view this Bike

The other Sony spot from Saatchi & Saatchi Sydney

 TV   AUSTRALIA    April 26, 2007 04:24 (Edited: April 25, 2007 18:24)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Apr/6151_CreativeSide.jpg



for your creative side ....



Click here to view this spot

mcgarrybowen & 180 Amsterdam combine for the new Reebok spot

 TV   USA    April 26, 2007 04:13 (Edited: April 25, 2007 18:13)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Apr/6150_Reebok.jpg



Nicely put together.
Interesting to see the different approaches from Nike (over on the main page) & Reebok. bestads.




Click here to view this spot

New Playstation spot from TBWA/Chiat/Day - Los Angeles

 TV   USA    April 26, 2007 04:06 (Edited: April 25, 2007 18:06)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Apr/6147_crosswalk.jpg


Description
------------------------------------
New From Tim Godsall & TBWAChiatDay Los Angeles



Click here to view this spot


From Hakuhodo France - new Honda CRV work

 TV   EUROPE    April 26, 2007 01:33 (Edited: April 25, 2007 15:33)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Apr/6146_Honda_CRV.jpg



Paul Street directs "Abseil" for production company Plein Soleil France.



Click here to view this spot

New work from The Sweet Shop

 TV   AUSTRALIA    April 26, 2007 01:11 (Edited: April 25, 2007 15:11)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Apr/6145_BONDS_HOODIE.jpg



Young love ... and a couple of Hoodies of course. Great music track.



Click here to view this spot

An ad made with 3952 photos from a mobile phone!

 TV   SOUTH AFRICA    April 26, 2007 00:53 (Edited: April 25, 2007 14:53)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Apr/MTN_love story.jpg

A movie made with 3952 photos from a mobile phone!

A launch brand ad shot on thousands of stills, for a new campaign where MTN wants to encourage people to get off the couch and go and do something. Your mobile phone is now a content tool and no longer simply a conversation device.
MTN's new campaign for the New Year is about celebrating people who think differently and try extraordinary things.


Click here to view this spot


GUEST JUDGE / bestad of the week

 GUEST JUDGE /BEST AD OF THE WEEK   UK    April 26, 2007 00:21 (Edited: April 25, 2007 14:21)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/judges/Micah_Walker_sm.jpg








Micah Walker, Creative Director, Fallon London , will be this week's guest judge. Micah will be choosing the "bestad of the week" from last week's featured TV & print /outdoor.











BEST AD OF THE WEEK - TV:
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Apr/6083_Neon_Girl.jpg


TV
I'm going to have to go with the "Lux" neon ad here. It's a unique approach and a charming treatment. I'd be lying if I didn't say the ending lets me down a bit, but hey, it's the most memorable of the films.




Click here to view this spot






BEST AD OF THE WEEK - PRINT/ OUTDOOR
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Apr/tn_6086_Black_Cloud_sm.jpg



print / outdoor



I think most stuff this week felt a bit familiar, to be honest. I'm going to go with one that didn't though, "Black Cloud". It's a really unique, graphic idea that creates active impact, and I think the art direction of the cloud shape, and its concept, proves really engaging.



Click here to view this ad



M&C Saatchi LA's new work for New Mexico Tourism

 TV   USA    April 25, 2007 23:45 (Edited: April 25, 2007 13:45)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Apr/6137_Sick Day.jpg



Description
------------------------------------
Office aliens discussing recent travel to New Mexico

Creative Commentary
------------------------------------
Sever Giger aliens in the work place = funny


Click here to view this spot


New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   CANADA    April 25, 2007 21:04 (Edited: April 25, 2007 11:04)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Apr/tn_6141_TakenOver.jpg


Many people in 'first world' countries don't know what it really means to be a refugee. Therefore, they don't donate. By creating and distributing mock eviction notices to homes in up-scale neighborhoods we brought the plight of refugees closer to home and presented the issue in a way that people living in 'first world' countries could relate to. This approach allowed us to educate, raise awareness and drive donations all at the same time.

Link
------------------------------------
Click here to view this ad


New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   UK    April 25, 2007 21:03 (Edited: April 25, 2007 11:03)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Apr/tn_6135_Maradona.jpg


To mark the 40th anniversary of England's World Cup victory, The Lowry, an art & entertainment venue in Salford, held an exhibition of photographs taken at previous World Cup tournaments. These promotional ads appeared in local press as well as 6 sheet posters around Manchester and Salford.


Link
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Click here to view this ad


New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   ASIA    April 25, 2007 21:01 (Edited: April 25, 2007 11:01)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Apr/tn_6134_Coppertone Sport - Soccer.jpg


Summer Campaign for Coppertone Sport.
Challenge: Encourage outdoor sports enthusiasts to use Coppertone Sport.
Idea: The sun can affect the way you play.



Link
------------------------------------
Click here to view this ad


New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   EUROPE    April 25, 2007 20:46 (Edited: April 25, 2007 10:46)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Apr/tn_6133_MiN_Billboard_UK_Beer eng.jpg



To underline the proportonality of money and (daily) shopping, by showing geniune people in poses with a item in their hands. Stating the amount of the item and showing that with a lot less money you can do so much for people in need.


Link
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Click here to view this ad


New Yaris spot from tokyoplastic & Burrell Communications

 TV   USA    April 25, 2007 18:19 (Edited: April 25, 2007 08:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Apr/6128_Bombdabass_speakers.jpg


Description
------------------------------------
Picasso Pictures and award winning directing team, tokyoplastic, continue their highly successful collaboration with Toyota in the form of this new animated US TV spots for the Yaris. This outstanding commercial was produced alongside the creative talents of US multicultural agency, Burrell Communications. Building on the 2006 campaign (created in partnership with Saatchi & Saatchi LA) this new spot, designed to appeal more directly to the African American market, exposes a more urban side to the Yaris' mischievously lovable character.

Bomb Da Bass" emphasises the Yaris' MP3 compatibility by paying homage to the classic breakdance standoff. Each Yaris serves a maxed out beat and blasts the other with its supersonic vibration. As the phat sounds pump out, their speakers grow to radical proportions. Eventually the bass reaches such intensity that the super-sized speakers can take no more and break free. We see them transformation into strange robotic speaker creatures which scuttle and lumber away to safety.

Creative Commentary
------------------------------------
tokyoplastic commented: "Both the agencies we've worked with on the Toyota campaign, Saatchi's LA and Burrell, have demonstrated great enthusiasm and creative vision, and we certainly feel that Toyota has supported all of us in the creation of some really cutting edge work. These most recent spots (produced with Burrell) are some of the most exciting work we've ever produced. Looking back on the creative process it is easy to see why; from the outset both Toyota and Burrell demonstrated a confidence in their ideas, their product and our work, enabling us the space and creative freedom to produce some great work."



Click here to view this spot


New Apple spots from TBWA\Media Arts Lab

 TV   USA    April 25, 2007 06:38 (Edited: April 24, 2007 20:38)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Apr/6121_Mac_stuffed.jpg



More Mac spots - this one ... "Stuffed".



Click here to view this spot


New HP work from Goodby, Silverstein & Partners

 TV   USA    April 25, 2007 06:24 (Edited: April 24, 2007 20:24)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Apr/6132_HP_Wang.jpg



Another nice spot in the HP series. This one directed by Olivier Gondry, with great FX from Eight VFX, Santa Monica.


Goodby, Silverstein & Partners & currnently our number 1 ranked agency in the USA. (go to the rankings page for all of the deatils)



Click here to view this spot



New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   ASIA    April 25, 2007 05:37 (Edited: April 24, 2007 19:37)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Apr/tn_6120_Secoor_Kite.jpg



From DDB International, Malaysia.


Link
------------------------------------
Click here to view this ad


New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   EUROPE    April 25, 2007 00:46 (Edited: April 24, 2007 14:46)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Apr/tn_6118_Landmines.jpg


www.landmine.de


Link
------------------------------------
Click here to view this ad


New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   MIDDLE EAST    April 24, 2007 23:37 (Edited: April 24, 2007 13:37)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Apr/tn_6117_Ariel1.jpg


From Saatchi & Saatchi, Dubai



Link
------------------------------------
Click here to view this ad


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