Seen and notedO&M Singapore uses outdoor to show that Panadol Menstrual relieves even the worst case of PMS. VIEW THE BILLBOARD ADIDAS: DREAM BIG180 Amsterdam has released a new 4 minute web film about the Isles of Scilly that features the smallest football league in the world VIEW THE FILM (3MB FILE) VIEW THE FILM (9MB FILE) Guy Ritchie directs this new spot for nikefootball.com that gives the viewer a player's perspective. VIEW THE SPOT Grey Milano's new magazine spread promises that Ace makes stains disappear if you follow the interactive instructions printed at the bottom of the page. Doesn't quite work on a computer screen, but we will take their word that it works in the press. VIEW THE AD BBDO Mexico demonstrate that Cevalin Vitamin C protects your children. VIEW THE FIRST AD VIEW THE SECOND AD VEGEMITE POWERAn ambient campaign outside the Melbourne Cricket Ground from JWT Melbourne for Vegemite. An iconic Australian sandwich spread, Vegemite is rich in Vitamin B and a great source of natural energy. VIEW THE AMBIENT VIEW THE AMBIENT VIEW THE AMBIENT âWhat energy do you worship?â A thought provoking three and a half minute short film, comparing various types of religious worship, to the worship of nature and the energy of its oceans. The film was created and directed by Ben Nott and Philip Boston from World Wide Mind. âWhat energy do you worship?â stars the worldâs best waves and surfers; Mick Fanning, Andy Irons, Bruce Irons, Sofia Mulanovich, Jamie OâBrien, Kassia Meador, Ross Clarke Jones, Ben Dunn, Ramana Van Bastolea, Ian Walsh and more. Filmed all over the world over a 12 month period, his short film forms a trilogy commissioned by Red Bull Moving Images. Original music composed by Dewey/Schiff (All rights reserved. Copyright 2008. world-wide-mind.com Inc.) VIEW THE FILM (HI-RES) VIEW THE FILM (MEDIUM RES) VIEW THE FILM (LO-RES) Various TV charcters led by a giant puppet go on strike when the satellite TV company decides to charge $0 for the service installation. A commercial for DirecTV by DraftFCB Buenos Aires. VIEW THE SPOT A new video is being circulated among aspiring young creatives looking to break into the advertising industry. Created by DDB Toronto, in cooperation with Bob Scarpelli, Chairman and Chief Creative Officer at DDB Worldwide, the video is a spoof on the âreal dollâ film âGuys and Dollsâ and supports Portfolio Night (http://portfolionight.com/aroundtheworld) which takes place on May 8th in 23 cities around the world. VIEW THE VIRAL Mark get the full treatment in Beer Heaven. A new Miller Lite spot from BBH New York and directed by Tarsem. VIEW THE 'BAR STOOL' SPOT (2MB FILE) VIEW THE 'BAR STOOL' SPOT (5MB FILE) McCann Erickson New York were asked to develop a program to promote travel spending with MasterCard in the US. VIEW THE AD TBWA London creative team of Adam Chiappe and Matt Saunby, working with the directing team of Lionel Goldstein, have made a series of films that are fall-off-your-chair funny. "The teams are crazy, the stunts are real, but weâre in a world which bears no relation to anything you might have encountered before. Youâll believe a dog can drive. Not very well. But you will believe he can drive.â VIEW THE SPOT PublicisQMP Dublin has come up with a clever way to talk quietly about a famously quiet brand. With a campaign and a product name thatâs all about quietness, how do you create a quiet poster? The sites were chosen especially so that intrigued viewers could get close enough to see the famous brand name. VIEW THE BILLBOARD EVERY GREAT STORY BEGINS WITH A HOUSEA home is the center of any great story. A commercial for Easy Home Centre from Del Campo Nazca Saatchi & Saatchi, Buenos Aires. VIEW THE SPOT Mother London has produced a spot via Epoch Films for Covent Garden to promote 'Spring Renaissance'. VIEW THE SPOT VIEW THE PRINT AD THE GRANDY AT THE ANDY'S GOES TO 'BELIEVE'Here's a recap on a campaign that is cleaning up at award shows this year. At the ANDY Awards the GRANDY Best In Show Award went to McCann Worldgroup in San Francisco and T.A.G., for its Microsoft XBOX Halo 3 campaign âBelieve.â (originally featured on Best Ads in September 07). According to Mark Waites, Honorary Chairman of the International ANDY Awards and Creative Director and Founding Partner, Mother London, the work continues to reflect a departure from traditional approaches and mediums, showing greater emphasis on integrated programs with a very prominent digital component: âItâs getting increasingly difficult to believe that a stand alone TV spot is going to have any real impact these days. There has to be other elements to a successful campaign. The 2008 GRANDY, the Best in Show, was won by an incredible integrated campaign that engaged on many levels across many mediums. Without a doubt we will see this level of integration being an area for much innovation.â If you missed it before here is the TV spot again (It is also tipped to do very well at the Clio Festival next month). VIEW THE SPOT (3MB FILE) VIEW THE SPOT (10MB FILE) Creative JuiceG1 Bangkok has launched a new Bangkok Insurance campaign to announce that BKI ensure their customers with the best and the most satisfied service under the key message of âWorry freeâ. As with the previous BKI campaigns they are again directed by top Thai director Thanonchai Sornsriwichai. VIEW THE 'PLANE' SPOT VIEW THE 'VALET PARKING' SPOT VIEW THE 'BEAM' SPOT POWER BOARD TETRIS GAMEM&C Saatchi Wellington created a new version of tetris using powerboards, double adaptors and plugs. People can interact with the game within the web banner before seeing a message from the fire service. VIEW DETAILS SAVING THE WORLD, ONE IDEA AT A TIMEDomain has created a new brand campaign to highlight how they can help make buying, selling and renting homes easier. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD ANDY DILALLO AND JAY BENJAMIN, JOINT ECD, JWT SYDNEY
This week's guest judges are Andy DiLallo and Jay Benjamin, currently joint CDs at JWT Sydney and the newly appointed Executive Creative Directors at Leo Burnett Sydney, the agency behind WWF 'Earth Hour'. Together Jay and Andy have climbed their way from humble beginnings at The Creative Circus in Atlanta to become two of the hottest ECDs in the Asia Pacific region. A year and a half ago, the duo was snared from Saatchi & Saatchi New Zealand to become Deputy CDs at JWT Sydney. Their abilities as creative directors were quickly recognized and they were promoted to ECDs in just under six months. Since the appointment, they have taken JWT Sydney from creative obscurity to one of the leading creative agencies in Australia, a feat no one thought possible. The agency's work on Thrifty, Olympus and Johnson & Johnson is already being recognized around the world - currently JWT Sydney rank #2 on the 2008 Bestads Rankings. Prior to becoming ECDs, Andy and Jay played a large part in garnering a combined five Campaign Brief Agency of the Year titles between Saatchi & Saatchi Sydney and Auckland. The two started their careers at Bozell NY, the third hottest agency in the world at Cannes while they were there. Their work has been recognized repeatedly at every major award show including One Show, Cannes, D&AD, Clio, The Andys and AWARD. Despite a heady list of accomplishments, Andy and Jay credit most of their recent success to the development of one of the most vibrant, ego free departments they've ever worked in.
BEST TV Beards, anal sex, and transvestites. Wow, lots to consider this week. First off, although it didn't make it into our top two, we are giving Karisa honourable mention for direction. This was a very brave step for such a mainstream client. It would be very interesting, to know if this ad was designed to target women, or similar. For our runner up we chose 'I Wish Girls Were More Like Pot Noodle', a very funny ode to Pot Noodle. This spot lives up to the past work done on the brand and with a tag line like 'Je T'aime Madame Noodle' we had to pick it. For Ad of the week we chose Bud Light 'Dude Vegas'. Simply put, we both love this ad. BEST PRINT In the print section several things stood out and not all for good reason. The first was for the Association of Women Against Genital Mutilation. Somehow the image of a blow-up doll in a rice patty felt really inappropriate. Next was the Maze ad for Renault. For us it felt too much like an image from an eighties stock book. First, and second choices for this week were pretty easy. For runner up we chose Armstrong Laminate Flooring. The images were beautiful and although the concept itself didn't feel the freshest, the comparison drawn between celebrity look-alikes and the product felt really appropriate. It should also be pointed out that the flooring will probably fool more people than the impersonators. Nice one. Finally our choice for the best print ad of the week goes to Amnesty International, a strong follow up to last year's ad. This series is quite iconic. BEST OUTDOOR For the runner up, which was just barely edged out, we chose Carlsberg. A simple clever idea that makes good use of a captive audience. But for the best outdoor ad of the week we chose The Rumah Siput Foundation. Making great use of the clapper, this idea felt really fresh and left a very positive feeling. BLOWING IN THE WINDDraftFCB Auckland is behind a wind activated billboard to promote Prime TV's new show, "Secret Diary of a Call Girl". VIEW THE BILLBOARD VIEW THE BILLBOARD PEUGEOT GPS SOLVES DIFFICULT TRAFFIC PROBLEMSIt's good to have choices. A crazy spot for Play TV via F/Nazca Saatchi & Saatchi, Brasil. VIEW THE SPOT SPREAD THE NEWS ABOUT CHLAMYDIATo raise awareness about the dangers of Chlamydia and promote STD Month, the American Social Health Association has developed a Facebook application to spread Chlamydia from person-to-person online. With the âMorphMonkeyâ application, users can âMake a Love Childâ by morphing images of their own face with those of friends. However, the the humor then takes a different turn when the Chlamydia bacteria is passed, and the second 'parent' is notified of the infection. At the same time, both users are invited to âspread it to beat itâ by creating more love children with other friends and passing on the message about the STD. Through a link to ashastd.org users can get all the facts. All Facebook users can participate in the campaign by downloading the MorphMonkey application on http://apps.facebook.com/morphmonkey The walk-through video can also be viewed on http://www.vimeo.com/942341 VIEW THE CONCEPT Whatever your circumstances BBDO Buenos Aires shows how masoportunidades.com can come to your rescue. VIEW THE 'EX BOYFRIENDS' SPOT VIEW THE 'PHYSICAL CHANGES' SPOT McCann Erickson London continue Mastercard's sponsorship of Euro 2008 and UEFA Champions League. VIEW THE 'COMMENTATORS' SPOT VIEW THE 'CRASH, BANG, WALLOP' SPOT Of all the days on the Australian/New Zealand calendar, none evoke the raw emotion of Anzac Day. The day when the 8000+ soldiers who died in the first ever military action by Australia or NZ in WWI are remembered. Traditionally Australian and New Zealanders honour the fallen with the playing of the Last Post at dawn, followed by a moment of silence. This ad appeared as a full page in The West Australian newspaper (a large 350+ page, busy paper) on Anzac Day. VIEW THE AD If your home is a bit on the nose Airwick Air Freshener can help. A new print campaign from Euro RSCG Kuala Lumpur. VIEW THE 'SHOE' AD VIEW THE 'ASHTRAY' AD VIEW THE 'FISH' AD This interactive poster from JWT Jakarta marked World Deaf Awareness Day. The noise of clapping made the poster and the children's faces light up. VIEW THE POSTER New FHM Singapore print campaign from Ogilvy & Mather Singapore. VIEW THE 'SUPER HEROES' AD VIEW THE 'BEAUTY' AD VIEW THE 'FAMILY HEALTH' AD As part of the Mash campaign, the Campaign Palace Sydney and Bonds challenged the public to record their own Mash dance and upload it to bonds.com.au. Leah Howard the Mash Choreographer looked through hundreds of these films and selected her faves for public voting. The response was huge and the most popular were aired on last night in Australia as part of a winnersâ medley TVC. Go to bonds.com.au to seeing the winning entries and Leah Howardâs dance move tips. VIEW THE SPOT VIEW THE ORIGINAL BONDS SPOT DIARY OF A CALL GIRLTo advertise Primeâs sexy new drama âSecret Diary of a Call Girlâ DraftFCB Auckland wanted the ads themselves to reflect the duplicity of the main characters double life. They created what first appears to be standard fashion advertising photography but on closer reflection reveals the intriguing secret details of a high class call girlsâ occupation. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD BIG IDEAS CAN MAKE ANYONE FEEL SMALLCraig Davis, the Cannes President of the Film and Press & Poster juries stars in this viral for the upcoming Festival. VIEW THE VIRAL Adpartners, Sydney were tasked with raising money for Ted Noffs Foundation to help them buy more beds for their live-in residences. This is where, over 3-month periods, they get kids clean from serious drug and alcohol addictions. VIEW THE SPOT |
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