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Seen and noted

TENSION IN THE HOUSE?

 OUTDOOR   SINGAPORE    May 01, 2008 05:58 (Edited: April 30, 2008 19:58)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Apr/tn_13513_GSK_Panadol.jpg
O&M Singapore uses outdoor to show that Panadol Menstrual relieves even the worst case of PMS.



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ADIDAS: DREAM BIG

 WEB FILM   NETHERLANDS    May 01, 2008 04:43 (Edited: April 30, 2008 18:43)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Apr/13515_Adidas_Scilly_1.jpg
180 Amsterdam has released a new 4 minute web film about the Isles of Scilly that features the smallest football league in the world


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TAKE IT TO THE NEXT LEVEL

 TV   USA    May 01, 2008 03:52 (Edited: April 30, 2008 17:52)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Apr/13514_Nike_Thenextlevel.jpg
Guy Ritchie directs this new spot for nikefootball.com that gives the viewer a player's perspective.


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THE FUTURE OF ENERGY

 TV   FRANCE    May 01, 2008 03:25 (Edited: April 30, 2008 17:25)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2008/Apr/13509_Saatchi_pour_Suez.jpeg
New Suez Energy spot from Saatchi & Saatchi Paris and Les Telecreateurs.


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MAKE THE STAIN DISAPPEAR

 PRINT   ITALY    May 01, 2008 03:18 (Edited: April 30, 2008 17:18)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Apr/tn_13508_ACE_DISAPPEARING_STAINS.jpg
Grey Milano's new magazine spread promises that Ace makes stains disappear if you follow the interactive instructions printed at the bottom of the page. Doesn't quite work on a computer screen, but we will take their word that it works in the press.


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PROTECTION FOR CHILDREN

 PRINT   MEXICO    May 01, 2008 03:13 (Edited: April 30, 2008 17:13)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Apr/tn_13499_Ray.jpg
BBDO Mexico demonstrate that Cevalin Vitamin C protects your children.


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VEGEMITE POWER

 AMBIENT   AUSTRALIA    April 30, 2008 20:41 (Edited: April 30, 2008 10:41)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2008/Apr/tn_13503_car2.jpg
An ambient campaign outside the Melbourne Cricket Ground from JWT Melbourne for Vegemite. An iconic Australian sandwich spread, Vegemite is rich in Vitamin B and a great source of natural energy.

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MINESWEEPER

 PRINT   CANADA    April 30, 2008 20:27 (Edited: April 30, 2008 10:27)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Apr/tn_13494_actionminescanada.jpg
Palm Arnold Communication with a print ad for Mines Action Canada.



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WHAT ENERGY DO YOU WORSHIP?

 WEB FILM   USA    April 30, 2008 20:22 (Edited: April 30, 2008 10:22)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2008/Apr/13492_worship_1.png
“What energy do you worship?” A thought provoking three and a half minute short film, comparing various types of religious worship, to the worship of nature and the energy of its oceans. The film was created and directed by Ben Nott and Philip Boston from World Wide Mind. “What energy do you worship?” stars the world’s best waves and surfers; Mick Fanning, Andy Irons, Bruce Irons, Sofia Mulanovich, Jamie O’Brien, Kassia Meador, Ross Clarke Jones, Ben Dunn, Ramana Van Bastolea, Ian Walsh and more. Filmed all over the world over a 12 month period, his short film forms a trilogy commissioned by Red Bull Moving Images. Original music composed by Dewey/Schiff (All rights reserved. Copyright 2008. world-wide-mind.com Inc.)

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TV REVOLUTION

 TV   BRASIL    April 30, 2008 18:23 (Edited: April 30, 2008 08:23)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Apr/13493_revolutindtv.jpg
Various TV charcters led by a giant puppet go on strike when the satellite TV company decides to charge $0 for the service installation. A commercial for DirecTV by DraftFCB Buenos Aires.


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THE BOB SCARPELLI DOLL

 VIRAL   CANADA    April 30, 2008 17:27 (Edited: April 30, 2008 07:27)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Apr/13491_adweekbobfinalprint.jpeg
A new video is being circulated among aspiring young creatives looking to break into the advertising industry. Created by DDB Toronto, in cooperation with Bob Scarpelli, Chairman and Chief Creative Officer at DDB Worldwide, the video is a spoof on the “real doll” film “Guys and Dolls” and supports Portfolio Night (http://portfolionight.com/aroundtheworld) which takes place on May 8th in 23 cities around the world.

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WELCOME TO BEER HEAVEN

 TV   USA    April 30, 2008 11:08 (Edited: April 30, 2008 01:08)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Apr/13489_MillerLite_BarStool_1.jpg
Mark get the full treatment in Beer Heaven. A new Miller Lite spot from BBH New York and directed by Tarsem.


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BROADEN YOUR TRAVEL HORIZONS

 PRINT   USA    April 30, 2008 10:41 (Edited: April 30, 2008 00:41)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2008/Apr/tn_13486_MC_TravelMap.jpg
McCann Erickson New York were asked to develop a program to promote travel spending with MasterCard in the US.


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CRAZY CAR GAMES

 TV   UK    April 30, 2008 10:38 (Edited: April 30, 2008 00:38)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Apr/13481_9_1.jpg
TBWA London creative team of Adam Chiappe and Matt Saunby, working with the directing team of Lionel Goldstein, have made a series of films that are fall-off-your-chair funny. "The teams are crazy, the stunts are real, but we’re in a world which bears no relation to anything you might have encountered before. You’ll believe a dog can drive. Not very well. But you will believe he can drive.”

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QUIET BILLBOARD

 OUTDOOR   IRELAND    April 30, 2008 08:23 (Edited: April 29, 2008 22:23)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Apr/tn_13479_Wispa_48_A2_April_sm.jpg
PublicisQMP Dublin has come up with a clever way to talk quietly about a famously quiet brand. With a campaign and a product name that’s all about quietness, how do you create a quiet poster? The sites were chosen especially so that intrigued viewers could get close enough to see the famous brand name.



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EVERY GREAT STORY BEGINS WITH A HOUSE

 TV   BRASIL    April 30, 2008 06:54 (Edited: April 29, 2008 20:54)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Apr/13478_HomeCentre.jpg
A home is the center of any great story. A commercial for Easy Home Centre from Del Campo Nazca Saatchi & Saatchi, Buenos Aires.



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SPRING RENAISSANCE

 TV   UK    April 30, 2008 06:35 (Edited: April 29, 2008 20:35)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Apr/13477_CoventGarden.jpg
Mother London has produced a spot via Epoch Films for Covent Garden to promote 'Spring Renaissance'.


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THE GRANDY AT THE ANDY'S GOES TO 'BELIEVE'

 AWARD NEWS   USA    April 30, 2008 04:22 (Edited: April 29, 2008 18:22)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Apr/13476_Halo3.jpg
Here's a recap on a campaign that is cleaning up at award shows this year. At the ANDY Awards the GRANDY Best In Show Award went to McCann Worldgroup in San Francisco and T.A.G., for its Microsoft XBOX Halo 3 campaign “Believe.” (originally featured on Best Ads in September 07).
According to Mark Waites, Honorary Chairman of the International ANDY Awards and Creative Director and Founding Partner, Mother London, the work continues to reflect a departure from traditional approaches and mediums, showing greater emphasis on integrated programs with a very prominent digital component: “It’s getting increasingly difficult to believe that a stand alone TV spot is going to have any real impact these days. There has to be other elements to a successful campaign. The 2008 GRANDY, the Best in Show, was won by an incredible integrated campaign that engaged on many levels across many mediums. Without a doubt we will see this level of integration being an area for much innovation.” If you missed it before here is the TV spot again (It is also tipped to do very well at the Clio Festival next month).

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WORRY FREE BANGKOK INSURANCE

 TV   THAILAND    April 30, 2008 03:49 (Edited: April 29, 2008 17:49)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Apr/13472_Plane_low.jpg
Creative JuiceG1 Bangkok has launched a new Bangkok Insurance campaign to announce that BKI ensure their customers with the best and the most satisfied service under the key message of ‘Worry free’. As with the previous BKI campaigns they are again directed by top Thai director Thanonchai Sornsriwichai.

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POWER BOARD TETRIS GAME

 INTERACTIVE   NEW ZEALAND    April 30, 2008 03:46 (Edited: April 29, 2008 17:46)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Apr/tn_13462_tetris_1.png
M&C Saatchi Wellington created a new version of tetris using powerboards, double adaptors and plugs. People can interact with the game within the web banner before seeing a message from the fire service.

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SAVING THE WORLD, ONE IDEA AT A TIME

 PRINT   SOUTH AFRICA    April 30, 2008 03:42 (Edited: April 29, 2008 17:42)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Apr/tn_13469_lowebull_ad.jpg
An interesting house ad from Lowe Bull South Africa.



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UPS AND DOWNS

 PRINT   AUSTRALIA    April 30, 2008 03:11 (Edited: April 29, 2008 17:11)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Apr/tn_13466_FDS5020_Flatmate_1.jpg
Domain has created a new brand campaign to highlight how they can help make buying, selling and renting homes easier.

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ANDY DILALLO AND JAY BENJAMIN, JOINT ECD, JWT SYDNEY

 GUEST JUDGE /BEST AD OF THE WEEK   AUSTRALIA    April 30, 2008 01:11 (Edited: April 29, 2008 15:11)
https://www.bestadsontv.com/news/upload/ANDY%26JAY-BESTADS.jpgThis week's guest judges are Andy DiLallo and Jay Benjamin, currently joint CDs at JWT Sydney and the newly appointed Executive Creative Directors at Leo Burnett Sydney, the agency behind WWF 'Earth Hour'. Together Jay and Andy have climbed their way from humble beginnings at The Creative Circus in Atlanta to become two of the hottest ECDs in the Asia Pacific region. A year and a half ago, the duo was snared from Saatchi & Saatchi New Zealand to become Deputy CDs at JWT Sydney. Their abilities as creative directors were quickly recognized and they were promoted to ECDs in just under six months. Since the appointment, they have taken JWT Sydney from creative obscurity to one of the leading creative agencies in Australia, a feat no one thought possible. The agency's work on Thrifty, Olympus and Johnson & Johnson is already being recognized around the world - currently JWT Sydney rank #2 on the 2008 Bestads Rankings. Prior to becoming ECDs, Andy and Jay played a large part in garnering a combined five Campaign Brief Agency of the Year titles between Saatchi & Saatchi Sydney and Auckland. The two started their careers at Bozell NY, the third hottest agency in the world at Cannes while they were there. Their work has been recognized repeatedly at every major award show including One Show, Cannes, D&AD, Clio, The Andys and AWARD. Despite a heady list of accomplishments, Andy and Jay credit most of their recent success to the development of one of the most vibrant, ego free departments they've ever worked in.

BEST TV
Beards, anal sex, and transvestites. Wow, lots to consider this week. First off, although it didn't make it into our top two, we are giving Karisa honourable mention for direction. This was a very brave step for such a mainstream client. It would be very interesting, to know if this ad was designed to target women, or similar.
For our runner up we chose 'I Wish Girls Were More Like Pot Noodle', a very funny ode to Pot Noodle. This spot lives up to the past work done on the brand and with a tag line like 'Je T'aime Madame Noodle' we had to pick it. For Ad of the week we chose Bud Light 'Dude Vegas'. Simply put, we both love this ad.

BEST PRINT
In the print section several things stood out and not all for good reason. The first was for the Association of Women Against Genital Mutilation. Somehow the image of a blow-up doll in a rice patty felt really inappropriate. Next was the Maze ad for Renault. For us it felt too much like an image from an eighties stock book.
First, and second choices for this week were pretty easy. For runner up we chose Armstrong Laminate Flooring. The images were beautiful and although the concept itself didn't feel the freshest, the comparison drawn between celebrity look-alikes and the product felt really appropriate. It should also be pointed out that the flooring will probably fool more people than the impersonators. Nice one. Finally our choice for the best print ad of the week goes to Amnesty International, a strong follow up to last year's ad. This series is quite iconic.

BEST OUTDOOR
For the runner up, which was just barely edged out, we chose Carlsberg. A simple clever idea that makes good use of a captive audience. But for the best outdoor ad of the week we chose The Rumah Siput Foundation. Making great use of the clapper, this idea felt really fresh and left a very positive feeling.

BLOWING IN THE WIND

 OUTDOOR   NEW ZEALAND    April 29, 2008 22:24 (Edited: April 29, 2008 12:24)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Apr/tn_13460_Call_Girl_1_Small.jpg
DraftFCB Auckland is behind a wind activated billboard to promote Prime TV's new show, "Secret Diary of a Call Girl".


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PEUGEOT GPS SOLVES DIFFICULT TRAFFIC PROBLEMS

 PRINT   BRASIL    April 29, 2008 17:29 (Edited: April 29, 2008 07:29)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Apr/tn_13443_peugeotcubo.jpg
GPS in the new range of Peugeots means any traffic puzzle can be solved easily.


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HAIR GUITARS

 TV   BRASIL    April 29, 2008 16:03 (Edited: April 29, 2008 06:03)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2008/Apr/13450_17.jpg
It's good to have choices. A crazy spot for Play TV via F/Nazca Saatchi & Saatchi, Brasil.


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SPREAD THE NEWS ABOUT CHLAMYDIA

 LATEST ONLINE   USA    April 29, 2008 14:43 (Edited: April 29, 2008 04:43)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2008/Apr/13444_Love_child_morph.jpg
To raise awareness about the dangers of Chlamydia and promote STD Month, the American Social Health Association has developed a Facebook application to spread Chlamydia from person-to-person online. With the “MorphMonkey” application, users can ‘Make a Love Child’ by morphing images of their own face with those of friends.
However, the the humor then takes a different turn when the Chlamydia bacteria is passed, and the second 'parent' is notified of the infection. At the same time, both users are invited to “spread it to beat it’ by creating more love children with other friends and passing on the message about the STD. Through a link to ashastd.org users can get all the facts.
All Facebook users can participate in the campaign by downloading the MorphMonkey application on http://apps.facebook.com/morphmonkey
The walk-through video can also be viewed on http://www.vimeo.com/942341

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iPOD GAMMA

 TV   USA    April 29, 2008 09:48 (Edited: April 28, 2008 23:48)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Apr/13442_Picture_26.png
TBWAMedia Arts Lab and Anonymous Content with the new Apple iPod spot.



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GET RID OF UNWANTED POSSESSIONS

 TV   ARGENTINA    April 29, 2008 06:09 (Edited: April 28, 2008 20:09)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Apr/13440_Masoportunidades_ExBoyfriends.jpg
Whatever your circumstances BBDO Buenos Aires shows how masoportunidades.com can come to your rescue.


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PRICELESS FOOTBALL

 TV   UK    April 29, 2008 05:59 (Edited: April 28, 2008 19:59)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2008/Apr/13437_Snapshot_2008-04-28_10-54-37.jpg
McCann Erickson London continue Mastercard's sponsorship of Euro 2008 and UEFA Champions League.


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A MOMENT OF SILENCE

 PRINT   AUSTRALIA    April 29, 2008 05:49 (Edited: April 28, 2008 19:49)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Apr/tn_13439_CORP0534_NEW_HR.jpg
Of all the days on the Australian/New Zealand calendar, none evoke the raw emotion of Anzac Day. The day when the 8000+ soldiers who died in the first ever military action by Australia or NZ in WWI are remembered. Traditionally Australian and New Zealanders honour the fallen with the playing of the Last Post at dawn, followed by a moment of silence. This ad appeared as a full page in The West Australian newspaper (a large 350+ page, busy paper) on Anzac Day.

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SMELLY HOME?

 PRINT   MALAYSIA    April 29, 2008 02:06 (Edited: April 28, 2008 16:06)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2008/Apr/tn_13434_shoes_1.jpg
If your home is a bit on the nose Airwick Air Freshener can help. A new print campaign from Euro RSCG Kuala Lumpur.

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CLAP FOR THE DEAF

 OUTDOOR   INDONESIA    April 29, 2008 00:16 (Edited: April 28, 2008 14:16)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Apr/tn_13433_ClapForThem_Light_Box.jpg
This interactive poster from JWT Jakarta marked World Deaf Awareness Day. The noise of clapping made the poster and the children's faces light up.


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EDITED BY FHM

 PRINT   SINGAPORE    April 28, 2008 23:05 (Edited: April 28, 2008 13:05)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Apr/tn_13430_FHM--_Superheroes_Comic_sml.jpg
New FHM Singapore print campaign from Ogilvy & Mather Singapore.


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BECOME A HOTELIER

 OUTDOOR   SINGAPORE    April 28, 2008 22:46 (Edited: April 28, 2008 12:46)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Apr/tn_13429_Economist_Hotels_sml.jpg
New billboard from Ogilvy & Mather Singapore for The Economist.



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BE CLEAR

 TV   SINGAPORE    April 28, 2008 22:44 (Edited: April 28, 2008 12:44)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Apr/13428_hero-H_E.jpg
A moment of clarity provided by Heaven & Earth green tea.


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BONDS MASH OFF FINAL

 TV   AUSTRALIA    April 28, 2008 21:51 (Edited: April 28, 2008 11:51)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Apr/13427_sh1_cc.0006.jpg
As part of the Mash campaign, the Campaign Palace Sydney and Bonds challenged the public to record their own Mash dance and upload it to bonds.com.au. Leah Howard the Mash Choreographer looked through hundreds of these films and selected her faves for public voting. The response was huge and the most popular were aired on last night in Australia as part of a winners’ medley TVC. Go to bonds.com.au to seeing the winning entries and Leah Howard’s dance move tips.

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DIARY OF A CALL GIRL

 PRINT   NEW ZEALAND    April 28, 2008 21:43 (Edited: April 28, 2008 11:43)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2008/Apr/tn_13424_PRI_0243_Watch.jpg
To advertise Prime’s sexy new drama “Secret Diary of a Call Girl” DraftFCB Auckland wanted the ads themselves to reflect the duplicity of the main characters double life. They created what first appears to be standard fashion advertising photography but on closer reflection reveals the intriguing secret details of a high class call girls’ occupation.

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BIG IDEAS CAN MAKE ANYONE FEEL SMALL

 TV   WORLDWIDE    April 28, 2008 10:22 (Edited: April 28, 2008 00:22)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Apr/13423_CraigDavis.jpg
Craig Davis, the Cannes President of the Film and Press & Poster juries stars in this viral for the upcoming Festival.


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BEDS ARE BURNING

 TV   AUSTRALIA    April 28, 2008 05:52 (Edited: April 27, 2008 19:52)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Apr/13381_Buy_beds_for_Ted-poster.jpg
Adpartners, Sydney were tasked with raising money for Ted Noffs Foundation to help them buy more beds for their live-in residences. This is where, over 3-month periods, they get kids clean from serious drug and alcohol addictions.


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