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Seen and noted

Get me outta here

 RADIO   SOUTH AFRICA    June 01, 2008 02:02 (Edited: May 31, 2008 16:02)
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kulula.com is South Africa's favourite and cheekiest low cost airline offering great deals on affordable all-in-one travel packages. A new series of radio spots via King James, Cape Town.

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Between a rock and a hard place

 TV   ARGENTINA    June 01, 2008 01:33 (Edited: May 31, 2008 15:33)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/May/14226_Impulse_Friends_Between_a_rock_and_a_hard_place_STILL.jpg
Impulse introduces to the market a new fragrance: True Love. The global campaign was developed by VOP, Buenos Aires. 'Between a Rock and a hard Place' is the first spot to start developing the concept: TRUE LOVE STILL EXISTS. It was directed by Englishman Peter Twaithes and produced by Pioneer Productions.


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The real picture

 PRINT   BRASIL    May 31, 2008 20:52 (Edited: May 31, 2008 10:52)
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The Green Party in Brazil, via Euro RSCG Sao Paulo, give voters a recycling message.


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Donate yourself

 AMBIENT   SWITZERLAND    May 31, 2008 20:48 (Edited: May 31, 2008 10:48)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/May/tn_14197_United_Planet.jpg
United Plant is a unique NGO that asks people to volunteer their skills to those in need. An enormous envelope big enough to fit someone in was sent to the top 22 International Swiss companies. With employee numbers totaling over a million, each request asked them to not send a cheque but to donate their employees. Or better still, donate themselves.

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Smell the world again

 OUTDOOR   NETHERLANDS    May 31, 2008 20:46 (Edited: May 31, 2008 10:46)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/May/tn_14198_OtrivinAmbient_1.jpg
Saatchi & Saatchi Amsterdam create relevant 'outdoor' awareness for Otrivin Nasal Spray. This was a case of the nose choosing the media sites.

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Fans never fade

 PRINT   IRELAND    May 31, 2008 20:36 (Edited: May 31, 2008 10:36)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2008/May/tn_14210_ARIEL-GAA_-_Football.jpg
This ad is a joint promotion with Ariel and the Gaelic Athletic Association, (an Irish sports association). The brief was to create a link with Ariel washing powder and the GAA, to show how Ariel supports these much loved Irish sports.

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Let's not repeat history

 PRINT   SOUTH AFRICA    May 31, 2008 20:33 (Edited: May 31, 2008 10:33)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/May/tn_14200_CAPE_ARGUS_XENOPHOBIA_1.jpg
Over the last couple of weeks South Africa has been torn apart by xenophobic attacks. The Cape Argus (Cape Town's biggest daily newspaper), via King James Cape Town, launched an innitiative to raise donations for victims of the xenophobic attacks.

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Unsew those stains

 PRINT   ROMANIA    May 31, 2008 20:30 (Edited: May 31, 2008 10:30)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/May/tn_14196_UNSEW_-_Grass_copy.jpg
Saatchi & Saatchi Bucharest show how Ariel removes dried-in stains.

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Arnold takes Comfort

 TV   USA    May 31, 2008 17:18 (Edited: May 31, 2008 07:18)
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Arnold, Boston has aired a series of spots for the Comfort Inn range of hotels and motels, targeting various markets.


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Gut check

 TV   USA    May 31, 2008 12:51 (Edited: May 31, 2008 02:51)
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Amalgamated NYC has created another funny commercial of the marketing guys over at Mikes Hard Lemonade brainstorming.


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Be a hero

 PRINT   FRANCE    May 31, 2008 09:49 (Edited: May 30, 2008 23:49)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/May/tn_14193_ADOT___.jpg
CLM BBDO Paris point out that you can be a hero after you die.

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Human cattle yard

 TV   UK    May 31, 2008 04:08 (Edited: May 30, 2008 18:08)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/May/14194_Sonny_Amnesty_1.jpg
Sonny's Jeff Thomas directs this graphic spot that highlights the fact that half a million girls are sold into the sex industry every year.

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Free range Londoner

 OUTDOOR   UK    May 31, 2008 03:50 (Edited: May 30, 2008 17:50)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2008/May/tn_14190_Park_lowres.jpg
Rainey Kelly Campbell Roalfe Y&R were tasked to inspire London's population to get out and enjoy its great outdoors.

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The new look Bestads site

 LATEST NEWS   AUSTRALIA    May 30, 2008 23:31 (Edited: May 30, 2008 13:31)
The new look Bestads site has been created for Campaign Brief by the team at Rivet, Sydney. Says Rivet Executive Producer, Richard de Nys: "Best Ads is an iconic industry site that has become a daily ritual for those in the ad world - we're proud to have had the opportunity to improve the user's experience with a refreshed design and usability enhancements. The rankings functionality on the site has been given a serious upgrade, with the intention to encourage friendly competition between agencies, clients, creatives - in fact everybody involved with the work. That's pretty exciting, because it's not just an annual ranking, but has the potential to literally change by the week. Bestads is all about the great work that's being done worldwide, and the changes to the site will provide a better experience for everybody. We hope you agree!"

The team who made it all happen are:
Mark Ashley-Wilson - Head of Interactive
Richard de Nys - Executive Producer
Daniel Winter - Programmer
Han Lee – Designer

Anti-aging laundry

 PRINT   AUSTRALIA    May 30, 2008 21:17 (Edited: May 30, 2008 11:17)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/May/tn_14183_anti-aging_laundry-2.jpg
Ideaworks Sydney extol the virtues of using a laundry regime over detergent alone.

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Types of man

 RADIO   BRASIL    May 30, 2008 18:00 (Edited: May 30, 2008 08:00)

Evil phones

 VIRAL   USA    May 30, 2008 17:17 (Edited: May 30, 2008 07:17)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/May/14182_No_Evil.jpg
New Net 10 viral from Droga5 that shows how evil some phone companies are.


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Lion sized credit terms

 TV   SOUTH AFRICA    May 30, 2008 16:48 (Edited: May 30, 2008 06:48)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/May/14179_cub.jpg
King James in Johannesburg push a new store card from outdoor gear supplier Cape Union Mart that gives you 55 days to pay.


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Direct line to the top

 INTERACTIVE   AUSTRALIA    May 30, 2008 16:22 (Edited: May 30, 2008 06:22)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/May/tn_13768_ABSOLUT_LINETOTOP.jpg
This site is part of the Absolut campaign 'In An Absolut World' and the brief was to create a viral component of the site to lead people in to vote on visions of a better Australia. TequilaAustralia took the thought of In an absolut world and figured that In an ideal world people would like to see what Australia's newly elected prime minister gets up to in his day to day life around the office. They let the user view Kevin Rudd's actions throughout the day, showcasing a host of local in-jokes about Rudd, including eating his own ear wax. People can prank call him, order him Chinese food and also email him directly to let him know what they think about the way he's running the country. The site went live last week and has already had a good response with media interest.

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Join the tree people

 INTERACTIVE   AUSTRALIA    May 30, 2008 16:15 (Edited: May 30, 2008 06:15)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/May/tn_14166_tp.jpg
It seems like there’s a new climate change website every day. But this one, created by Rivet Australia for the New Zealand power generator Genesis Energy, is different.


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Boutique beer

 PRINT   BRASIL    May 30, 2008 16:05 (Edited: May 30, 2008 06:05)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/May/tn_14158_1am.jpg
Lew LaraTBWA Brasil is behind new press work for boutique beer, Baden Baden.

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Get the homeless out of the gutter

 PRINT   SOUTH AFRICA    May 30, 2008 15:59 (Edited: May 30, 2008 05:59)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/May/tn_14180_gutter.jpg
Homeless Talk is an organisation committed to helping the homeless, help themselves. TBWAHunt Lascaris wanted to create awareness for Homeless Talk and have a call to action, asking people to make a donation. To do so they placed an ad in the gutter of the newspaper – an area that is generally not used at all. The unique placement not only draws your attention, but also shows that your support of Homeless Talk means a better place for the homeless to sleep.

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The Yellow Streak

 TV   SOUTH AFRICA    May 30, 2008 05:46 (Edited: May 29, 2008 19:46)
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A high energy spot directed by Sub urban's Miles Goodall for VW Seat South Africa featuring a cover of "The Cardigans'" song "My Favourite Game"


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Banana Bourne

 TV   AUSTRALIA    May 30, 2008 05:43 (Edited: May 29, 2008 19:43)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/May/14160_Extra_Liquid_Blast_TV_1.png
Following on from the success of previous Wrigley's Extra commercials now airing in 12 countries around the world, the war on food has escalated in this spot from DDB Sydney and Plaza Films featuring the increasingly desperate food creatures.


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Short Lifespan

 PRINT   AUSTRALIA    May 30, 2008 05:34 (Edited: May 29, 2008 19:34)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/May/tn_14174_bobbycalf.jpg
Print from Ideaworks to bring an awareness about the cruel treatment of newborn calves in the veal meat industry.


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Clean Fuel

 PRINT   SWEDEN    May 30, 2008 05:32 (Edited: May 29, 2008 19:32)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2008/May/tn_14146_1_1.jpg

For the launch of the Airport Coaches' bio-fuel initiative a print campaign was created by Swedish agency, Acne Advertising. The creative solution came from the fact that the bio-fuel actually is clean enough to drink (up to 3,5 litre a day is OK apparently!).

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New footage from space

 VIRAL   NETHERLANDS    May 30, 2008 05:13 (Edited: May 29, 2008 19:13)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/May/14175_Phoenix.jpg
The footage Nasa didn't want you to see... a viral for Centraal Beheer Achmea from DDB Amsterdam.


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You'll be amazed where train holidays can take you

 PRINT   AUSTRALIA    May 30, 2008 05:06 (Edited: May 29, 2008 19:06)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2008/May/tn_14164_QR_TraveltrainHolidays_1.jpg
The first of a series of double page spreads for Traveltrain Holidays. The brief was to link rail travel with some of the great holiday experiences in tropical Queensland, Australia. The material is to run in Australia's cold and miserable southern states during the winter months.

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Breeze Excel on the shopping list

 PRINT   THAILAND    May 30, 2008 05:03 (Edited: May 29, 2008 19:03)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2008/May/tn_14176_BreezeBasket.jpg
A different type of shopping list is used in this Breeze Excel ad from Lowe Bangkok.


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Billboards Rule!

 OUTDOOR   AUSTRIA    May 30, 2008 00:48 (Edited: May 29, 2008 14:48)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2008/May/tn_14151_Bircher-rabl_Zap_me_small.jpg
Gewista billboard media wanted ad agencies to notice their media that you can't ignore, so Bircher/Rabl´s campaign speaks to the ad agencies directly. Over 70 different executions were placed nearby ad agency and media agency offices, each tailored to address them by name

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Be careful what you eat

 PRINT   AUSTRALIA    May 30, 2008 00:41 (Edited: May 29, 2008 14:41)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/May/tn_14167_NASTY_GORENG.jpg
JWT Sydney has a little bit of fun with the names of certain cuisines that can cause indigestion - with Mylanta being the solution.

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LIQUID BLAST

 PRINT   AUSTRALIA    May 29, 2008 23:14 (Edited: May 29, 2008 13:14)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/May/tn_14161_Extra_Banana_1MB.jpg
Extra Liquid Blast chewing gum helps wash away food, as depicted in these outdoor posters featuring the food creatures, created by DDB Sydney as part of the Liquid Blast campaign. The images were created totally in 3D by FUEL.

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BLOODY MOVIES

 PRINT   ROMANIA    May 29, 2008 23:08 (Edited: May 29, 2008 13:08)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/May/tn_14143_friday_13th1.jpg
Tempo Advertising, Bucharest has taken a horror movie approach for Regal Ketchup.

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ESCAPE TO A BETTER PLACE

 PRINT   NEW ZEALAND    May 29, 2008 18:52 (Edited: May 29, 2008 08:52)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/May/tn_14131_JavelinRoofarc.jpg
Javelin jobs helps you escape from your current job in this campaign from Republik New Zealand.

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WHAT DOG'S REALLY WANT

 PRINT   NEW ZEALAND    May 29, 2008 16:29 (Edited: May 29, 2008 06:29)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/May/tn_14095_ButchPetFood_FavouriteBiteCats1_1.jpg
A nice print series for Butch Pet Food via Saatchi & Saatchi New Zealand.

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DDB'S FAVOURITE SPOT

 TV   FRANCE    May 29, 2008 12:17 (Edited: May 29, 2008 02:17)
https://www.bestadsontv.com/news/http://spots.bestadsontv.com/files/thumbnails/2008/May/14149_bouygues_01__copier.jpg
DDB Paris has put to air a corporate spot for Bouygues Telecom.


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GUEST JUDGE: PRASOON JOSHI, REGIONAL ECD, McCANN ASIA PACIFIC

 GUEST JUDGE /BEST AD OF THE WEEK   INDIA    May 29, 2008 06:51 (Edited: May 28, 2008 20:51)
https://www.bestadsontv.com/news/upload/PRASOON_JOSHI_sml.jpgThis week's guest judge is Prasoon Joshi, who is President of the Cannes Lions Outdoor jury this year. As the Executive Chairman McCann Erickson India & Regional Executive Creative Director Asia Pacific, he is recognized for bringing about a paradigm shift in the advertising industry. Prasoon is credited with creating a new code, a new language for advertising in India. Apart from the linear western style he chose to exploit the inherent 'chaos' of the Indian way of life and created a distinct identity for Indian Advertising. His work has cut ice, both with the masses, and the international juries. Turning fortunes of many big brands he is accredited with marrying 'Creativity and Scale' - hitherto considered mutually exclusive. Coca Cola, Perfetti, Nestle, MasterCard, Unilever and a plethora of local brands stand to benefit from it. From the path breaking 'Thand Matlab' campaign for Coca Cola to Happydent his work speaks for itself. More than 300 advertising awards including Gold Lions at Cannes, AdFest, honours at One Show and Clio and a surfeit of national awards stand testimony to his achievements. Prasoon has represented India on prestigious international award forums like Cannes, DA&D and Clio.

BEST TV
This one's a laugh!! It's not easy to make science look cool, butChemical partydelivers and how! Eccentric casting, quirky track, interesting dance moves, explosive violence, great chemistry, and it even manages to cram in a bit of education. I predict many forwards! A very close second is Volkswagen's Wizard of OzVery cleverly written, with an eyeball-popping finale. Bring on the popcorn!

BEST PRINT
Hitler Anti smokingI've seen this idea before, but it still gets my top vote for flawless execution. Using a mass killer as a medium to illustrate another mass killer is brilliant. Extra points for the typography. Speaking of villains, let’s look at a pedophile, as well: Emilyhas a great executional idea - the use of fluorescent ink to throw light on pedophilia. But that's all. The art direction seems labored, (you can almost see the props being carefully arranged) the point the ad is making is not exactly unknown, and I'm not sure how this ad would work in the day. What do you do, draw the blinds? Or go into a dark room? Would probably work better in an ambient situation where the lights are routinely dimmed, like in a movie theatre or an airplane.

BEST OUTDOOR
Few anti-tobacco ads actually make you want to quit. Cancer Sachet exploits your greed for freebies, fools you into opening the pack, irritates you into reading the back-of-pack message, and scares you shitless with photographs of victims. And all this at the place of purchase. Almost as devious as the tobacco lobby. Tied for first place are the adrenalin-filled NZ army arcade and Gunshot stickerAn absolutely fresh take on army recruitment, yet absolutely logical, NZ Army Arcade takes the recruitment drive into the gamer’s personal zone, and gives him a taste of the real action. Extremely well thought out and detailed, just like a good game. Gunshot Sticker features heart rending photographs of prisoners with removable gunshot stickers. Unnerving, attention-grabbing and interactive, it really makes you think about capital punishment. The shots of smiling people wearing the gunshots are a bit out of place, though.

KEEP YOUR FOCUS ON THE GIRL

 TV   ARGENTINA    May 28, 2008 19:05 (Edited: May 28, 2008 09:05)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/May/14130_Paranoid_Eye_1.jpg
Paranoid Eye is the new TVC from Vegaolmosponce Buenos Aires developed to support the new Axe global Anti Perspirant variant from Unilever: Axe Dry Sharp Focus. This time, the challenge for the agency was to develop a global campaign to support a true key resonant insight for the target: “when you check your perspiration, you lose the girl”. The commercial was shot by Traktor. It tells us the story of a guy that couldn’t help checking his sweat every time he met a girl. “Paranoid Eye” will be aired in different geographies, such as UK, Latin America, Australia and New Zealand.

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SHE LOVES ME. SHE LOVES ME NOT

 TV   USA    May 28, 2008 19:01 (Edited: May 28, 2008 09:01)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/May/14129_pendulum.jpg
This "Pendulum" spot from ATTIK San Francisco dramatically explores people's love (and other deep emotions) for the Scion xB. The spot's animation and effects were handled by The Embassy in Vancouver, and music and sound design are courtesy of Population Music and Ten Music.

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COLDNESS MAKES US WARMER

 TV   FRANCE    May 28, 2008 18:57 (Edited: May 28, 2008 08:57)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/May/14124_Image_11.jpeg
FFL Paris takes on a new direction for Ricqles which illustrates the emotional benefit of the soft drink


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