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Seen and noted
 Saatchi & Saatchi Malaysia poster campaign for Silverfish Books. VIEW THE 'AFFAIR' POSTER VIEW THE 'PSYCHO' POSTER VIEW THE 'LIBERTY' POSTER VIEW THE 'CANDLE STICK' POSTER  A print campaign from Euro RSCG Sydney reminding women to always look their best. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Be good to Mother Earth Mother Earth Muesli bars campaign from DDB New Zealand. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT It's everybody's turn to help China and Myanmar AMI needs all of us to help the China earthquake victims. Itâs everybodyâs turn to help. VIEW THE 'CHINA' AD VIEW THE 'MYANMAR' AD The big C DM9 JaymeSyfu, Manila illustrate the fate that could befall you without protection from the sun. VIEW THE 'BEACH' POSTER VIEW THE 'PARK' POSTER  A Heinz Deli Mayo spot via AMV BBDO London in which a New York Deli worker plays out the role of "mum". VIEW THE SPOT  Two print ads from Santa Clara, Sao Paulo for National Geographic Channel. VIEW THE 'TSUNAMI' AD VIEW THE 'SOLDIER' AD  Langland UK's new campaign promoting cholesterol drug Crestor. VIEW THE 'APPLE' AD VIEW THE 'BASKETBALL' AD VIEW THE 'DART BOARD' AD There are stories. And there are HBO stories BBDO New York's work on HBO was one of the big stars at Cannes this year. Here's their latest Gold Lion winning work on the client, shot by Sam Mendes from RSA Films. VIEW THE 'SURPRISE PARTY' SPOT VIEW THE 'DINER' SPOT VIEW THE 'COUPLE' SPOT A different perspective on motherhood DM9JaymeSyfu Manila wanted to give women considering an abortion a different perspective on motherhood. PLAY THE 'REGRET' SPOT PLAY THE 'AWAKE' SPOT Guest judge: Adrian Miller, ECD, Saatchi & Saatchi Malaysia This week's guest judge is Adrian Miller, ECD of Saatchi & Saatchi Malaysia. Before joining Saatchi's 16 months ago, Miller was ECD of Lowe Kuala Lumpur, a role he took up in 2004. Over the next 2+ years the agency went from strength to strength, fast and furiously becoming one of the top creative agencies in Malaysia as well as in the Lowe network. Miller was appointed to the Lowe Worldwide creative board as a result. He was responsible for producing the 4th most awarded print in the world (according to The Gunn Report) for Land Rover Owner's Club in 2006. For the last 16 months Miller has been the Executive Creative Director of Saatchi & Saatchi Kuala Lumpur where he continues to push the creative envelope on regional accounts like Guinness, Toyota, Lexus and Tiger Beer. Miller has won multiple gold, silver and bronze Lions at Cannes, including a Gold and two Silver and Bronzes this year. He has also won gold at The One Show New York, gold (best of category) at the Media Advertising Awards, gold at London International as well as numerous metals at Clio and Adfest. At the 2007 Kancil Awards, Saatchi & Saatchi Kuala Lumpur was awarded the prestigious title of agency of the year. Also this year he was ranked No.1 creative in Malaysia in the Campaign Brief Asia Rankings.BEST TV Binge Drinking Binge Boy is my pick for the week. Watching someone beat them selves up is always good for a few laughs. Jokes aside, the spot is hard hitting (couldn't help myself there), well executed with a nice line that sums it all up rather neatly. The Vauxhall Zafira and the Nike Football spot came in a distant second and third. I'm not sure in which order. But the old 'imagine if the world were like this product' idea feels like a lazy strategy for Vauxhall. BEST PRINT To be honest, none of the print did it for me. I realize some of it did well at Cannes, but I just find ads like Tide Detergent lipstick a tad gimmicky. Oral B looks like the toothbrush will drill my teeth into bloody stumps and Cascade 'Apartment' feels a little too dramatic for a pot cleaner. I almost expect Jesus to descend from the heavens with a bottle and cloth in hand uttering, "thou shalt cleanse thy pots like this". The illustrations are great though. BEST OUTDOOR There are two winners here for me. The first is Glide Dental Floss pig. I can't imagine this ambient piece going down well in Saudi Arabia but obviously a huge attention grabber in New York. The other winner is Breeze Excel. It's so simple and smart that it's almost irritating. Will it actually work? Who cares. I'm sold.  A series of tv spots via Santo, Buenos Aires aimed at achieving excitement between commercials. VIEW THE SPOT  The brief for Ogilvy London was to announce that Hellmann's is now made using free-range eggs. VIEW THE POSTER Together we can make a difference To raise awareness of climate change and empower people to act Saatchi & Saatchi New Zealand created this campaign for WWF. VIEW THE 'LIGHT BULB' AD VIEW THE 'BUS' AD  DDB London's new Summer sale work on Harvey Nichols has just aired. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  To play up the pairing of soy with fruit, the team at Ogilvy Singapore created a story featuring a couple, a soy-head male character and a hawthorn berry-head female character, stealing moments of joy. And the product of their happy union is SOYJOY VIEW THE SPOT  Publicis London get people to question their current career and to seek a more exciting one in the Army. VIEW THE AD Some people really don't like insurance Taxi Toronto play with cats and sharks in this spot for Aviva. VIEW THE 'CATS' SPOT VIEW THE 'SHARKS' SPOT  The brief given to CumminsNitro Brisbane from Foot Locker was to promote a range of classic sneaker styles from their premium brands. These designs are readily-recognised by sneaker aficionados, and went down in history as significant sneakers. VIEW THE 'MT FOOTMORE' AD VIEW THE 'SHOEHENGE' AD Wake up and make your dreams come true Coca-cola Blak is a soda made of coke and coffee, the benefits of which are explained in this long copy print campaign from Marcel Paris. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Fantastic creatures at the Toronto Zoo A pirate and a submarine captain describes the wonders of a trip to the Toronto Zoo in this campaign from Lowe Roche, Toronto. VIEW THE 'EYE PATCH' SPOT VIEW THE 'SUBMARINE' SPOT  Goodby, Silverstein & Partners and Psyop orchestrate this spot to launch the new HP Touchsmart PC. VIEW THE SPOT  Post-it glue was used on the centre spread of magazines to demonstrate how easily Tide could remove stains. The campaign is from Leo Burnett Mumbai. VIEW THE 'LIPSTICK' AD VIEW THE 'ICE CREAM' AD VIEW THE 'KETCHUP' AD Arnott's comedy central DDB Sydney, Tribal DDB and Mango Communications have held comedy nights and created an online comedy club for Australiaâs oldest and most loved biscuit company, Arnottâs. The fully integrated campaign breaks free from the use of traditional forms of media to connect with a larger audience by using some of Australiaâs favourite comedians to uncover the universal truths about peopleâs love for the biscuits and the ways they eat them. The comedy nights and website provide the Australian public a new way to interact with the brand and the biscuit rituals. The comedians provide content that is unashamedly about Arnottâs but packaged in a surprising and relevant manner. Visitors to the site can watch the live routines, download or email them on and also join in the promotion to win $10,000 cash. DDB Executive Creative Director Matt Eastwood says âEveryone loves a good laugh and we like the idea of using a comedianâs funny little insights about their own biscuit rituals that we may never have thought of but can all relate to. The use of comedians draws people in without their defences up so that they can engage with a brand theyâre very familiar with in a new way, as theyâre not experiencing it in a traditional advertising format. â The Arnottâs Comedy Club is being promoted via a national radio campaign made out of snippets from each comedians live on-stage performance, emailable movies of each comedians live routine and online banners, bill posters and eDM. Running in conjunction with the campaign is a national online & radio promotion inviting visitors to the online comedy club to share their own Arnottâs moments to win big bikkies. Within the first week, Australians have actively shared nearly 4,000 biscuit rituals with weeks still left until the deadline. Itâs hoped these early signs of success help support the clientâs ultimate goal of making this a regular event that can grow each year with many more comedians already in the waiting line. VIEW DETAILS  A child sitting a test gets a good luck message from Mum in this Breeze Excel spot from Lowe Bangkok. VIEW THE SPOT  72andSunny turn Liverpool into a Spanish city in honor of Spanish international footballer Fernando Torres who wears the No9 shirt at Liverpool. VIEW THE SPOT Find out when's the perfect time The British Home Office tackle binge drinking in this campaign from VCCP and Gorgeous Enterprises. VIEW THE 'BINGE BOY' SPOT VIEW THE 'BINGE GIRL' SPOT Don't ignore me There are 1.5 million underprivileged children in China and Unicef and O&M Shanghai wanted to highlight this fact. VIEW THE 'STAIRS' AMBIENT VIEW THE 'BUS STOP' AMBIENT VIEW THE 'WALL' AMBIENT Fill their well In this ambient piece from TBWA Singapore the water in the money collection boxes gets closer to the young boy more money is dropped into the container. VIEW THE AMBIENT  George Patterson Y&R, Melbourne wanted to reaffirm Triple M's position as the only rock music station in Australia VIEW THE FIRST POSTER VIEW THE SECOND POSTER VIEW THE THIRD POSTER  Children take on the poses of famous sports photographs for Gatorade Kids in this campaign via Almap BBDO Sao Paulo. VIEW THE 'BOXING' AD VIEW THE 'BASKETBALL' AD VIEW THE 'FOOTBALL' AD  When you have dandruff it changes your life for the worse as seen in this campaign from Saatchi & Saatchi New York. VIEW THE 'BOUNCER' SPOT VIEW THE 'TALENT AGENT' SPOT VIEW THE 'UNDERWEAR MODEL' SPOT Stuck pork A print campaign via Saatchi & Saatchi New York wants you to keep the shine. VIEW THE 'APARTMENT' AD VIEW THE 'GARAGE' AD VIEW THE 'GRANNY' AD  Humour Scales New Heights in Spot for Virgin Blue Premium Economy via Cummins Nitro Brisbane. Felicity Morgan-Rhind, director of Virgin Blue combines subtle comedic performances with a stylised visual approach. The spot opens on Dave, an average businessman in his thirties, working on his computer. A fervent co-worker, Bruce, assertively rolls his chair up behind Dave who, jumping in shock, quickly tries to distance himself from the âclose talkerâ. The campaign amusingly tracks Daveâs journey as he finds himself in more and more close talking situations with Bruce, a rebirth of a Seinfield episode. The final scene, set within the premium economy section of a Virgin Blue flight, comically and cleverly taps into the universal human fear of being trapped next to an overly friendly and close talking person on a plane. VIEW THE SPOT  Ogilvy & Mather Korea wants to communicate the message that the polluted air by human finally returns to human. VIEW THE AD |
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