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Seen and noted

Numbers to a story

 OUTDOOR   MALAYSIA    July 01, 2008 01:25 (Edited: June 30, 2008 15:25)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Jun/tn_14930_Penguin_Affair1.jpg
Saatchi & Saatchi Malaysia poster campaign for Silverfish Books.

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Everywhere's a catwalk

 PRINT   AUSTRALIA    July 01, 2008 00:46 (Edited: June 30, 2008 14:46)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Jun/tn_14927_Veet_Catwalk_01.jpg
A print campaign from Euro RSCG Sydney reminding women to always look their best.

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Be good to Mother Earth

 TV   NEW ZEALAND    July 01, 2008 00:21 (Edited: June 30, 2008 14:21)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2008/Jun/14924_Picture_17.png
Mother Earth Muesli bars campaign from DDB New Zealand.

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It's everybody's turn to help China and Myanmar

 PRINT   PORTUGAL    July 01, 2008 00:15 (Edited: June 30, 2008 14:15)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Jun/tn_14921_ami_china.low.jpg
AMI needs all of us to help the China earthquake victims. It’s everybody’s turn to help.

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The big C

 POSTERS   PHILIPPINES    June 30, 2008 05:12 (Edited: June 29, 2008 19:12)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Jun/tn_14734_bigCbeach.jpg
DM9 JaymeSyfu, Manila illustrate the fate that could befall you without protection from the sun.

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Sweet cheeks

 TV   UK    June 29, 2008 01:35 (Edited: June 28, 2008 15:35)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Jun/14917_Heinz_DeliMum.jpg
A Heinz Deli Mayo spot via AMV BBDO London in which a New York Deli worker plays out the role of "mum".

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Place yourself in the action

 PRINT   BRASIL    June 28, 2008 17:41 (Edited: June 28, 2008 07:41)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Jun/tn_14915_nationalgyou1.jpg
Two print ads from Santa Clara, Sao Paulo for National Geographic Channel.

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Cholesterol targets hard to hit?

 PRINT   UK    June 28, 2008 17:36 (Edited: June 28, 2008 07:36)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2008/Jun/tn_14909_crestor_apple_Lrez2.jpg
Langland UK's new campaign promoting cholesterol drug Crestor.

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There are stories. And there are HBO stories

 TV   USA    June 28, 2008 17:07 (Edited: June 28, 2008 07:07)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Jun/14912_HBO_SurpriseParty.jpg
BBDO New York's work on HBO was one of the big stars at Cannes this year. Here's their latest Gold Lion winning work on the client, shot by Sam Mendes from RSA Films.

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A different perspective on motherhood

 RADIO   PHILIPPINES    June 28, 2008 16:27 (Edited: June 28, 2008 06:27)
https://www.bestadsontv.com/news/../images/radioshot.jpg
DM9JaymeSyfu Manila wanted to give women considering an abortion a different perspective on motherhood.

PLAY THE 'REGRET' SPOT

PLAY THE 'AWAKE' SPOT

Guest judge: Adrian Miller, ECD, Saatchi & Saatchi Malaysia

 GUEST JUDGE /BEST AD OF THE WEEK   MALAYSIA    June 28, 2008 08:06 (Edited: June 27, 2008 22:06)
https://www.bestadsontv.com/news/upload/ADRIAN-MILLER.jpgThis week's guest judge is Adrian Miller, ECD of Saatchi & Saatchi Malaysia. Before joining Saatchi's 16 months ago, Miller was ECD of Lowe Kuala Lumpur, a role he took up in 2004. Over the next 2+ years the agency went from strength to strength, fast and furiously becoming one of the top creative agencies in Malaysia as well as in the Lowe network. Miller was appointed to the Lowe Worldwide creative board as a result. He was responsible for producing the 4th most awarded print in the world (according to The Gunn Report) for Land Rover Owner's Club in 2006. For the last 16 months Miller has been the Executive Creative Director of Saatchi & Saatchi Kuala Lumpur where he continues to push the creative envelope on regional accounts like Guinness, Toyota, Lexus and Tiger Beer. Miller has won multiple gold, silver and bronze Lions at Cannes, including a Gold and two Silver and Bronzes this year. He has also won gold at The One Show New York, gold (best of category) at the Media Advertising Awards, gold at London International as well as numerous metals at Clio and Adfest. At the 2007 Kancil Awards, Saatchi & Saatchi Kuala Lumpur was awarded the prestigious title of agency of the year. Also this year he was ranked No.1 creative in Malaysia in the Campaign Brief Asia Rankings.

BEST TV
Binge Drinking Binge Boy is my pick for the week. Watching someone beat them selves up is always good for a few laughs. Jokes aside, the spot is hard hitting (couldn't help myself there), well executed with a nice line that sums it all up rather neatly. The Vauxhall Zafira and the Nike Football spot came in a distant second and third. I'm not sure in which order. But the old 'imagine if the world were like this product' idea feels like a lazy strategy for Vauxhall.

BEST PRINT
To be honest, none of the print did it for me. I realize some of it did well at Cannes, but I just find ads like Tide Detergent lipstick a tad gimmicky. Oral B looks like the toothbrush will drill my teeth into bloody stumps and Cascade 'Apartment' feels a little too dramatic for a pot cleaner. I almost expect Jesus to descend from the heavens with a bottle and cloth in hand uttering, "thou shalt cleanse thy pots like this". The illustrations are great though.

BEST OUTDOOR
There are two winners here for me. The first is Glide Dental Floss pig. I can't imagine this ambient piece going down well in Saudi Arabia but obviously a huge attention grabber in New York. The other winner is Breeze Excel. It's so simple and smart that it's almost irritating. Will it actually work? Who cares. I'm sold.

Who would you rather hug?

 TV   ARGENTINA    June 28, 2008 06:08 (Edited: June 27, 2008 20:08)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Jun/14907_Picture_15.png
A series of tv spots via Santo, Buenos Aires aimed at achieving excitement between commercials.


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Old Spice does twice the impact

 TV   USA    June 28, 2008 05:50 (Edited: June 27, 2008 19:50)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Jun/14901_OldSpice_DoubleImpact.jpg
A double impact spot for Old Spice from Wieden+Kennedy, Portland


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The good eggs at Helmann's

 POSTERS   UK    June 28, 2008 04:50 (Edited: June 27, 2008 18:50)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Jun/tn_14890_18273_Hellmanns_Stamp_Good_eggs_6sht.jpg
The brief for Ogilvy London was to announce that Hellmann's is now made using free-range eggs.

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Together we can make a difference

 PRINT   NEW ZEALAND    June 28, 2008 01:18 (Edited: June 27, 2008 15:18)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2008/Jun/tn_14899_WWF_Lightbulb_Quote.jpg
To raise awareness of climate change and empower people to act Saatchi & Saatchi New Zealand created this campaign for WWF.

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Vultures descend on Harvey Nichols

 PRINT   UK    June 28, 2008 01:12 (Edited: June 27, 2008 15:12)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Jun/tn_14892_Layout_2_Page_5.jpg
DDB London's new Summer sale work on Harvey Nichols has just aired.

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Congratulations, it's a bar!

 TV   SINGAPORE    June 27, 2008 12:55 (Edited: June 27, 2008 02:55)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Jun/14885_screen_grab_3.jpeg
To play up the pairing of soy with fruit, the team at Ogilvy Singapore created a story featuring a couple, a soy-head male character and a hawthorn berry-head female character, stealing moments of joy. And the product of their happy union is SOYJOY

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Stuck in a rut?

 PRINT   UK    June 27, 2008 12:50 (Edited: June 27, 2008 02:50)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Jun/tn_14888_Stuck_in_a_rut.jpg
Publicis London get people to question their current career and to seek a more exciting one in the Army.

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Some people really don't like insurance

 TV   CANADA    June 27, 2008 12:45 (Edited: June 27, 2008 02:45)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2008/Jun/14878_MG_Aviva_Cats.jpg
Taxi Toronto play with cats and sharks in this spot for Aviva.

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Shoes from way back

 PRINT   AUSTRALIA    June 27, 2008 02:53 (Edited: June 26, 2008 16:53)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Jun/tn_14880_Footlocker_Historic_Mt_Footmore.jpg
The brief given to CumminsNitro Brisbane from Foot Locker was to promote a range of classic sneaker styles from their premium brands. These designs are readily-recognised by sneaker aficionados, and went down in history as significant sneakers.

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Wake up and make your dreams come true

 PRINT   FRANCE    June 26, 2008 22:23 (Edited: June 26, 2008 12:23)
https://www.bestadsontv.com/news/http://spots.bestadsontv.com/files/print/2008/Jun/tn_14860_BLAK_DREAMS_InMyDream.jpg
Coca-cola Blak is a soda made of coke and coffee, the benefits of which are explained in this long copy print campaign from Marcel Paris.

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Fantastic creatures at the Toronto Zoo

 TV   CANADA    June 26, 2008 21:57 (Edited: June 26, 2008 11:57)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2008/Jun/14876_JS_Toronto_Zoo_Eye_Patch.jpg
A pirate and a submarine captain describes the wonders of a trip to the Toronto Zoo in this campaign from Lowe Roche, Toronto.

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A computer at your finger tips

 TV   USA    June 26, 2008 18:58 (Edited: June 26, 2008 08:58)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Jun/14871_HPTouch.jpg
Goodby, Silverstein & Partners and Psyop orchestrate this spot to launch the new HP Touchsmart PC.

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Tide removes stains in an instant

 PRINT   INDIA    June 26, 2008 15:53 (Edited: June 26, 2008 05:53)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Jun/tn_14857_Tide_Lipstick.jpg
Post-it glue was used on the centre spread of magazines to demonstrate how easily Tide could remove stains. The campaign is from Leo Burnett Mumbai.

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VIEW THE 'ICE CREAM' AD

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Arnott's comedy central

 INTERACTIVE   AUSTRALIA    June 26, 2008 15:02 (Edited: June 26, 2008 05:02)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Jun/tn_14843_Picture_2_small-1.png
DDB Sydney, Tribal DDB and Mango Communications have held comedy nights and created an online comedy club for Australia’s oldest and most loved biscuit company, Arnott’s. The fully integrated campaign breaks free from the use of traditional forms of media to connect with a larger audience by using some of Australia’s favourite comedians to uncover the universal truths about people’s love for the biscuits and the ways they eat them. The comedy nights and website provide the Australian public a new way to interact with the brand and the biscuit rituals. The comedians provide content that is unashamedly about Arnott’s but packaged in a surprising and relevant manner. Visitors to the site can watch the live routines, download or email them on and also join in the promotion to win $10,000 cash. DDB Executive Creative Director Matt Eastwood says “Everyone loves a good laugh and we like the idea of using a comedian’s funny little insights about their own biscuit rituals that we may never have thought of but can all relate to. The use of comedians draws people in without their defences up so that they can engage with a brand they’re very familiar with in a new way, as they’re not experiencing it in a traditional advertising format. ”
The Arnott’s Comedy Club is being promoted via a national radio campaign made out of snippets from each comedians live on-stage performance, emailable movies of each comedians live routine and online banners, bill posters and eDM. Running in conjunction with the campaign is a national online & radio promotion inviting visitors to the online comedy club to share their own Arnott’s moments to win big bikkies. Within the first week, Australians have actively shared nearly 4,000 biscuit rituals with weeks still left until the deadline. It’s hoped these early signs of success help support the client’s ultimate goal of making this a regular event that can grow each year with many more comedians already in the waiting line.

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Clean Conscience

 TV   THAILAND    June 26, 2008 14:47 (Edited: June 26, 2008 04:47)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2008/Jun/14856_Conscience_1.jpg
A child sitting a test gets a good luck message from Mum in this Breeze Excel spot from Lowe Bangkok.

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Creating converts is next level

 TV   UK    June 26, 2008 14:21 (Edited: June 26, 2008 04:21)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Jun/14864_Nike_TurningSpanish.jpg
72andSunny turn Liverpool into a Spanish city in honor of Spanish international footballer Fernando Torres who wears the No9 shirt at Liverpool.

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Find out when's the perfect time

 PRINT   NEW ZEALAND    June 26, 2008 06:03 (Edited: June 25, 2008 20:03)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2008/Jun/tn_14835_met_adshel.jpg
Y&R Wellington promotes the Metservice's ski reports for the winter.

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End the night better

 TV   UK    June 26, 2008 05:49 (Edited: June 25, 2008 19:49)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Jun/14854_Binge_Boy.jpg
The British Home Office tackle binge drinking in this campaign from VCCP and Gorgeous Enterprises.

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Wet frisbee

 TV   NORWAY    June 26, 2008 05:48 (Edited: June 25, 2008 19:48)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Jun/14853_Gilde.png
Social Club has produced this Glide Hot Dog spot for Bates Oslo.

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Don't ignore me

 AMBIENT   CHINA    June 26, 2008 05:02 (Edited: June 25, 2008 19:02)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Jun/tn_14850_Unicef_Staircase.jpg
There are 1.5 million underprivileged children in China and Unicef and O&M Shanghai wanted to highlight this fact.

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Fill their well

 AMBIENT   SINGAPORE    June 26, 2008 04:32 (Edited: June 25, 2008 18:32)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Jun/tn_14847_Unicef_well_CBA.jpg
In this ambient piece from TBWA Singapore the water in the money collection boxes gets closer to the young boy more money is dropped into the container.

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Triple M is rock

 OUTDOOR   AUSTRALIA    June 26, 2008 04:29 (Edited: June 25, 2008 18:29)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Jun/tn_14838_MTAN4245_6.74x9.76m_MEL.jpg
George Patterson Y&R, Melbourne wanted to reaffirm Triple M's position as the only rock music station in Australia

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Gatorade for kids

 OUTDOOR   BRASIL    June 26, 2008 03:43 (Edited: June 25, 2008 17:43)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Jun/tn_14844_gatoradeboxing.jpg
Children take on the poses of famous sports photographs for Gatorade Kids in this campaign via Almap BBDO Sao Paulo.

VIEW THE 'BOXING' AD

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Stories about dandruff

 TV   USA    June 26, 2008 01:42 (Edited: June 25, 2008 15:42)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Jun/14831_bouncer.jpg
When you have dandruff it changes your life for the worse as seen in this campaign from Saatchi & Saatchi New York.

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Stuck pork

 AMBIENT   USA    June 26, 2008 01:30 (Edited: June 25, 2008 15:30)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Jun/tn_14834_GLIDElow_res_composite.jpg
Saatchi & Saatchi New York ambient for Glide Dental Floss.

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Don't let the shine get away

 PRINT   USA    June 25, 2008 19:12 (Edited: June 25, 2008 09:12)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Jun/tn_14814_Apartment72.jpg
A print campaign via Saatchi & Saatchi New York wants you to keep the shine.

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Hunt them. Blast them.

 TV   AUSTRALIA    June 25, 2008 07:32 (Edited: June 24, 2008 21:32)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Jun/14830_Banana_Splash_thumb.png
DDB Sydney continues the blast with this new spot for Wrigley's Extra Liquid Blast.

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Get some more space

 TV   AUSTRALIA    June 25, 2008 07:10 (Edited: June 24, 2008 21:10)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Jun/14829_Virgin_Blue_Premium_Economy_Prodigy_1.png
Humour Scales New Heights in Spot for Virgin Blue Premium Economy via Cummins Nitro Brisbane.

Felicity Morgan-Rhind, director of Virgin Blue combines subtle comedic performances with a stylised visual approach. The spot opens on Dave, an average businessman in his thirties, working on his computer. A fervent co-worker, Bruce, assertively rolls his chair up behind Dave who, jumping in shock, quickly tries to distance himself from the “close talker”. The campaign amusingly tracks Dave’s journey as he finds himself in more and more close talking situations with Bruce, a rebirth of a Seinfield episode. The final scene, set within the premium economy section of a Virgin Blue flight, comically and cleverly taps into the universal human fear of being trapped next to an overly friendly and close talking person on a plane.

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This is what you're doing

 OUTDOOR   KOREA    June 25, 2008 05:39 (Edited: June 24, 2008 19:39)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2008/Jun/tn_14684_KFEM_dark_somke__Los_Res__2.jpg
Ogilvy & Mather Korea wants to communicate the message that the polluted air by human finally returns to human.

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