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Seen and noted
 Ikea via Zig Toronto created a TV campaign promoting different Ikea solutions that will make you love your home. VIEW THE 'MEDITATION' SPOT VIEW THE 'GARAGE TALK' SPOT VIEW THE 'DUBBED HUSBAND' SPOT  The brief to Storakers McCann was to announce both Pink Floyd and Renee Fleming ad won the Polar Music Prize 2008, and that the public could watch the award ceremony on Channel 4. VIEW THE AD See what you'll look like For the launch of World Class new flagship gym in Stockholm, caricature artists were put on strategic places via Le Bureau Stockholm, making free portraits of Saturday strollers. Unsuspectingly they received a personal hand drawn ad with an opening offer and themselves made as fit body builders. World Class gave you the ad that you save, show your friends and put up on your wall. VIEW THE AD  Rao Barrett and Welsh, Toronto want to make drivers aware that driving costs you more than the price of gas. The message: The more you spend on gas, the less you have left to live on. Don't drive. Use public transit. VIEW THE 'BANK ACCOUNT' AD VIEW THE 'FRIDGE' AD VIEW THE 'VACATION FUN' AD It's amazing what your hands can doGuest judge: Conn Bertish, ECD, JWT Cape Town
GUEST JUDGE /BEST AD OF THE WEEK
SOUTH AFRICA
October 01, 2008 01:38 (Edited: February 17, 2023 05:19)
 This week's guest judge is Conn Bertish, the Executive Creative Director of JWT Cape Town.He has been recognized internationally at D&AD, One show, Clio and Cannes. Most recently, winning South Africa's only Gold at this year's One Show Awards held in New York. Conn has built a reputation as an ECD who can turn agencies around, as his work at Saatchi & Saatchi and JWT Cape Town attest. He is regarded as a real South African talent who enjoys riding big chunks of ocean when he's not pushing the creative. BEST TV TV was the strongest category with a clear winner. Diesel is back with a bit of proper vintage, reworked. This nutty piece will be mailed around the globe in no time, just hope my daughter doesn't get hold of it. Great work, wish I had it on my reel. Runner-up goes to Nike for their brave Here I Am campaign. Considering the category this is real departure into some interesting territory. BEST PRINT Print was pretty weak with one exception. The Sony Premium DJ Headphones rock, big time. The imagery is simple and powerful - a seriously beautiful piece of work that I imagine will do very well at Cannes. Then there's a big jump to runner-up with a pretty first-base idea for Eveready Torches. BEST OUTDOOR Outdoor again had a clear winner with the National Foundation for the Deaf 'Live testing station'. It's one thing to raise awareness of an issue, but to actually change the way people behave is another. Hats off to this interactive safety board that would definitely have had an impact. Runner up is TV6's pretty generic use of sound sensors in Big in Japan: nothing too exciting though.  Find out with the Clue Scratch it fromm the Oregon in this beautiful spot via Lotto via BPN Portland VIEW THE SPOT You're missing out MTV asked 180 Amsterdam for work that encouraged teenagers to switch of their "machines" and spend more time outside, which in turn saves energy, which in turn saves the world (a little). Given this challenge, 180 Amsterdam could either (a) tell aforementioned teenagers that they should turn off their video games and computers - which doesn't usually go over so well. Or (b) show them what they might be missing by not turning off their video games and computers. 180 chose b. In the film 'Mud' a guy sits on his sofa playing computer games. Meanwhile, outside unbeknown to him, three gorgeous bikini clad girls are stuck in mud, requiring urgent assistance. In the film 'Stallion' a girl sits at home on her computer screen. Meanwhile, outside a strapping shirtless guy is mounted on a stallion, with a spare horse by his side. The VO describes the wonders of the computer age, but finishes with the words 'but real life can be much, much better'. Both films end with the MTV Switch logo and the TV screen switching off. The films were directed by Thomas Mailaenderat Yellow House Productions. VIEW THE 'MUD' SPOT VIEW THE 'STALLION' SPOT  For a faster way to pay there's MasterCard Paypass in this spot via McCann Erickson New York VIEW THE 'INTERCEPTION' SPOT VIEW THE 'HIT' SPOT Saving children from eating rubbish With Coral Paint, your ceiling won't design itself with mold in this print campaign via Leo Burnett Brazil. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Chicken runs ahead with steroidsFlipping is not impossible Adidas was an Official Partner of the 2008 Beijing Olympics and their brand positioning was - 'When 1.3 billion people get behind their athletes Impossible is Nothing.' TBWA\TEQUILA Hong Kong was briefed to create an original print campaign to extend the adidas China Olympic corporate campaign; one that would specifically reflect and support local Hong Kong athletes. VIEW THE AD  Five different styles of animation are used in this campaign for Nike Women from Wieden+Kennedy, Amsterdam. VIEW THE 'SHARAPOVA' SPOT VIEW THE 'SANDERS' SPOT VIEW THE 'SPIRIG' SPOT VIEW THE 'DELPHINE' SPOT VIEW THE 'LA MANTIA' SPOT Highlighting the best spots for your trip Africa, Sao Paulo is behind this press campaign for Folha Top 10's Travel Guides, that selects the best 10 things for your trip. VIEW THE 'LONDON' AD VIEW THE 'NEW YORK' AD VIEW THE 'PARIS' AD  Africa, Sao Paulo has created a campaign for the Centennary of the Brazilian Press Association, an institution that fights for freedom of speech. VIEW THE SPOT  Microsoft Xbox 360 created a breathtaking TV campaign via T.A.G San Francisco telling people to live the moment. VIEW THE 'MOVIE' SPOT VIEW THE 'LEGO BATMAN' SPOT VIEW THE 'ROCK BAND' SPOT  A brilliant racy spot from The Viral Factory London for Diesel captures the fun times in and out of your Diesel. VIEW THE SPOT VIEW THE SPOT (LOW RES)  DDB Shanghai promotes Yahoo! as a 360 degree search engine. VIEW THE 'MARTIANS' AD VIEW THE 'MERMAID' AD Lifelounge creates water bar Melbourne was faced with a late night dilemma: a largely unpopular lockout that saw most licensed premises in the inner city ordered to refuse entry to patrons after 2:00am. Lifelounge Melbourne recognized an opportunity to help launch Spring Valley's new range of vitamin-infused mineral waters. We opened Australia's first 'Water Only' bar. The Smart Water Bar. VIEW THE BAR They'll haunt you for a long time Partners, Portugal created a striking print campaign for Accao Animal raising awareness about abandoning animals. VIEW THE 'DOGS' AD VIEW THE 'CATS' AD  In late 2007, Adidas briefed TBWA/TEQUILA Hong Kong to excite football fans about the new collection of 2008 adidas Federation Jerseys.So we decided to recreate autographed jerseys, fold them and place them as cover inserts into Hong Kong's number one selling youth magazine, MILK. So overnight, stacks of adidas Federation Jerseys appeared on Hong Kong's newsstands. Fans would find France, Argentina, Germany and Spain and every single one was autographed. It was the first time any magazine had been used to sell apparel in this way. VIEW THE AD  To launch the new 'Unbuttoned' range of 501 jeans into the Hong Kong market, Levi's looked to maintain its sense of originality and individuality, however endless funds were not available, so a simple magazine campaign was briefed via TBWA\TEQUILA Hong Kong. 'Live Unbuttoned' is about expressing individuality, living outside of conventions and shunning social restraint. So the 501s had to be advertised in the most unrestrained way. VIEW THE AD Dinosaurs still waiting to be discovered Dinosaurs are about to be discovered in this print ad via Carmichael Lynch, Minneapolis. VIEW THE 'LIVING ROOM' AD VIEW THE 'BEDROOM' AD VIEW THE 'BATHROOM' AD More than just a glass and a halfAwkward situations can be helpful Shizuoka Broadcasting is a local TV station offering many local and regional programs. This commercial is the first ad in a campaign via Dentsu Tokyo, and it illustrates how people's lives can be saved by watching their programs. Just like discussing the weather, topics involving TV programs can be life-savers in awkward social situations. VIEW THE SPOT  Saatchi & Saatchi London were briefed to make people aware of the need for money to improve and expand ChildLine and the NSPCC Helpline. VIEW THE SPOT Imagine what more words can do Brisbane Writers Festival created a campaign via Publicis Mojo, Brisbane. VIEW THE 'MOVIE' AD VIEW THE 'BOOKMARK' AD VIEW THE 'TV' AD Put a bit of 'Un' in your life This campaign, developed by Human and produced through The Sweet Shop, launches a new positioning for NRMA Insurance. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT Wake up to McDonalds This spot from DDB New Zealand is designed to show how much McDonald's has changed and looks through the eyes of a punter whoâs been asleep for a few years then woken up there. VIEW THE SPOT  Playstation Plates, the new game for Playstation 3 is promoted in this spot from TBWA Madrid and RCR Films. VIEW THE SPOT  Publicis Mojo Brisbane has produced a spot with no sound to promote the Brisbane Writers Festival. VIEW THE SPOT Test your ears at the bus stop Headphones are the latest culprits in hearing damage. Yet most people don't know what volume level is safe. DDB New Zealand put a decibel reader into an adshel, so passersby could test their own headphones. VIEW THE AD When simple becomes complicated The brief via BBDO Toronto was to generate awareness of a disease so debilitating it makes even the simplest movement next to impossible. VIEW THE AD Only in cool pertrol stations A bored servo attendant in Sans Souci shows us how its done in New York, Paris and London via Clemenger BBDO Sydney. V Lemon. So New Right Now. VIEW THE SPOT  Eveready Torch campaign from Rediffusion DYR Mumbai. VIEW THE 'FINGER' AD VIEW THE 'TOE' AD VIEW THE 'FOOT' AD  Saatchi & Saatchi, Sydney have just completed a new "Exploding Note" poster and press ad for Sony Premium DJ Headphones under the banner, "Hear More". The ad is rendered in exquisite detail, with smaller, delicate "mini" notes bursting out of the main note. VIEW THE AD |
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