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Seen and noted

Tip from a jockey

 RADIO   AUSTRALIA    May 01, 2009 04:44 (Edited: April 30, 2009 18:44)
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A couple of jockeys explain why V/Line's the best way to get to the country races in this radio spot from Mc Cann Erickson Melbourne.

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He's fleaing the scene

 PRINT   AUSTRALIA    May 01, 2009 04:38 (Edited: April 30, 2009 18:38)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Apr/tn_21440_MUB1206_BA_Thief_BHG_1.jpg
Exelpet All-Wormer and Flea Treatment protects your dog from worms and fleas. Campaign from Clemenger BBDO , Melbourne

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Suicidal toys

 PRINT   INDIA    May 01, 2009 04:14 (Edited: April 30, 2009 18:14)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Apr/tn_21429_Gun.jpg
To announce new books for kids in strand book Publicis Ambience Mumbai did these print ads .

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Wear were you?

 PRINT   CHILE    May 01, 2009 01:25 (Edited: April 30, 2009 15:25)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Apr/tn_21419_woodstock02.jpg
La Familia, Santiago print ads for Orange Blue.

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Copycat

 TV   INDIA    May 01, 2009 01:15 (Edited: April 30, 2009 15:15)
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Gangar Eyenation, a leading optician brand appeals to the nation via mc square, Bombay to stop apeing others and to get an identity of their own.




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Hula hoop

 TV   AUSTRALIA    May 01, 2009 01:09 (Edited: April 30, 2009 15:09)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2009/Apr/21435_sarah_1_.jpg
Bonds have revamped their 1950s classic, the Bonds Cottontails. In the spirit of the new product, Bonds model Sarah Murdoch revamps another 1950s classic, the hula-hoop.

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Cluster around

 TV   UK    May 01, 2009 01:02 (Edited: April 30, 2009 15:02)
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One in two commercials for the new Kelloggs Crunchy Nut Clusters campaign from JWT London portraying an irresistable snack that can be eaten anywhere, by anyone.




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Anti piracy ring

 CINEMA   UK    May 01, 2009 00:54 (Edited: April 30, 2009 14:54)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2009/Apr/21422_Anti_Piracy_Precious1.jpg
One in three commercials for the Industry Trust - Anti Piracy campaign, now being shown in cinemas.The spots from Creative Partnership London thank cinema goers for not pirating films onto DVD.The commercials spoof films such as Lord of The Rings, Jaws and Life of Brian and thank consumers for supporting the film industry.



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Corrugated gladiators

 TV   USA    April 30, 2009 21:11 (Edited: April 30, 2009 11:11)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2009/Apr/21423_ups1.jpg
Doner tapped Tool of North America director Tom Routson and the brilliant team of animators and VFX artists at Psyop to deliver an inventive new spot for The UPS Store.




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The thinking man's soldier

 TV   UK    April 30, 2009 21:04 (Edited: April 30, 2009 11:04)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2009/Apr/21418_Army_Factory8.jpg
One in a campaign of four commercials from Publicis UK for the British Army recruitment.The idea is to direct traffic to the website where they can "start thinking soldier" and play an interactive web game. The entire campaign was directed by Michael Geoghegn himself using a bespoke helmet camera made especially for the project. Shot in Kenya enduring extreme heat conditions.



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Alone for a loan

 TV   MALAYSIA    April 30, 2009 20:59 (Edited: April 30, 2009 10:59)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2009/Apr/21413_RHB_TVC_Office_Frame.jpg
Created by SaatchiLAB, a business division of Saatchi & Saatchi Malaysia for RHB Bank's newly-launched personal financing product.



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It's just a coke walk

 TV   INDIA    April 30, 2009 20:51 (Edited: April 30, 2009 10:51)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2009/Apr/21410_ThumsUp_01_copy.jpg
A Bollywood style stunt film from Leo Burnett Mumbai for Coca Cola



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Waiting for inspiration

 TV   AUSTRALIA    April 30, 2009 20:44 (Edited: April 30, 2009 10:44)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2009/Apr/21409_AMB0025_30_NAT_R_00000921_graphic.jpg
M&C Saatchi spot for Amber floorcoverings

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Lullabye killer

 RADIO   MEXICO    April 30, 2009 20:09 (Edited: April 30, 2009 10:09)
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Pepsi is a drink to kick those moments where you will catch the dream and you should not sleep. Radio spots from BBDO Mexico.

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PLAY THE TEACHER SPOT

Sealed over

 PRINT   SOUTH AFRICA    April 30, 2009 19:57 (Edited: April 30, 2009 09:57)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Apr/tn_21414_GladWrap_Pineapple.jpg
DDB South Africa show how effective Glad Wrap is when it comes to keeping your food fresh.

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Corpulent travel

 PRINT   NEW ZEALAND    April 30, 2009 19:42 (Edited: April 30, 2009 09:42)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Apr/tn_21392_COA1081_Vespa_Cafe.jpg
The GTS 300 Super is the most powerful Vespa ever. So pretty much anybody can ride one now according to Colenso BBDO, Auckland

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Snored out of house and home

 PRINT   ARGENTINA    April 30, 2009 19:32 (Edited: April 30, 2009 09:32)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Apr/tn_21386_BreatheRight.jpg
Grey Buenos Aires deliver a dont snore message.

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Get some respect at the table

 TV   USA    April 30, 2009 19:17 (Edited: April 30, 2009 09:17)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2009/Apr/21387_Dinnertable_frame.jpg
Cricket Wireless spot from Element 79 Chicago.

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Dont do this at home

 TV   COLOMBIA    April 30, 2009 19:07 (Edited: April 30, 2009 09:07)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2009/Apr/21385_Picture_38.png
The main objective of this campaign via DDB Columbia was to position Oleocali Kitchen Oil as the best decision women can make when they choose a brand of cooking oil.


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It's smart to be thick

 TV   CANADA    April 30, 2009 19:00 (Edited: April 30, 2009 09:00)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2009/Apr/21370_Multiple_Feedings.jpg
The Scotts Turf Builder campaign from zig Toronto plays on the similarities between men's hair loss and a patchy lawn.




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VIEW THE TONY SPOT
VIEW THE WINTER SPOT

Leave you mark

 TV   CHILE    April 30, 2009 00:35 (Edited: April 29, 2009 14:35)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2009/Apr/21359_Imagen_2.jpg
Unitas/RNL Santiago leave a mark in these spots for Faber Castell Permanent Markers.

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The home of sport

 PRINT   SOUTH AFRICA    April 29, 2009 21:02 (Edited: April 29, 2009 11:02)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Apr/tn_21366_35367_TJDR_CNA_Golf.jpg
The Jupiter Drawing Room Johannesburg show the difference in the player interactivity with the new Wii console through some of its top selling games at CNA.

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How far does your creativity go?

 PRINT & POSTER   BRASIL    April 29, 2009 20:55 (Edited: April 29, 2009 10:55)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2009/Apr/tn_21373_560x370_Anuncio_OO.jpg
Almap BBDO Sao Paulo has created an extensive print, poster, outdoor and ambient campaign for the Panamericana School of Art and Design.

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VIEW THE T-SHIRT
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Sick ciggies

 PRINT   BRASIL    April 29, 2009 20:26 (Edited: April 29, 2009 10:26)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2009/Apr/tn_21355_brain-damage-deitado-rgb-BEST-ADS.jpg
Anti-smoking campaign from JWT Sao Paulo.

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Front page news

 PRINT   NETHERLANDS    April 29, 2009 20:21 (Edited: April 29, 2009 10:21)
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Euro RSCG Amsterdam recreated the front page of the widely spread free Newspaper Spits and made the new Citron promotion the content. This front page was put in front of the real front page so all consumers, at least for a moment, thought the Citroen promotion was actually real news. Especially since the promotion itself was named similar to the Economic Stimulus promotion by the government, which was big news a few days before.

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Kick the homeless

 TV   NEW ZEALAND    April 29, 2009 20:14 (Edited: April 29, 2009 10:14)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2009/Apr/21347_KickingIt.jpg
To encourage a fresh, new audience to the 2009 Human Rights Film Festival, Y&R Wellington focused our campaign on the film ‘Kicking It – The Homeless World Cup’.

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Bye bye lullaby

 PRINT   MEXICO    April 29, 2009 07:33 (Edited: April 28, 2009 21:33)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Apr/tn_21320_72-pillow-pepsikick-rgb.jpg
Keeping alert in the workplace with Pepsi. Agency BBDO Mexico.

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Fancy a bit of sexual diversity?

 PRINT   SOUTH AMERICA    April 29, 2009 07:29 (Edited: April 28, 2009 21:29)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Apr/tn_21317_01_Western.JPG
The 17th Sexual Diversity Film Festival is being promoted via print ads created by Neogama/BBH, São Paulo.

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Needle-like precision

 TV   UK    April 29, 2009 07:21 (Edited: April 28, 2009 21:21)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2009/Apr/21350_Audi_Injection_07.jpg
BBH London, The Mill and Stink have teamed up to create ‘Injection’, the latest spot for Audi which demonstrates the car maker’s Turbocharged Direct Injection (TDI) technology. The 40 second advert uses images of droplets of blue liquid passing through the eyes of needles to visually represent the precision of Audi’s TDI technology, a key feature of the new Audi A6 TDI. To achieve the effect of liquid shooting through various different formations of needles, The Mill composited many takes of fluid into plates containing the needles.

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Rugby training

 TV   HONG KONG    April 29, 2009 07:11 (Edited: April 28, 2009 21:11)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2009/Apr/21333_CX_Rubgy7_Kiwis.jpg
How does each team train for the Cathay Pacific Rugby Sevens? McCann Worldgroup Hong Kong shows us.

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VIEW THE ENGLISH SPOT
VIEW THE HONG KONG SPOT
VIEW THE AUSTRALIA SPOT
VIEW THE FRENCH SPOT
VIEW THE FIJI SPOT


You bet

 TV   AUSTRALIA    April 29, 2009 06:52 (Edited: April 28, 2009 20:52)
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Tv spots for sports betting website, luxbet.com via US Sydney.

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Don't spoil the party

 VIRAL   BELGIUM    April 29, 2009 06:41 (Edited: April 28, 2009 20:41)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2009/Apr/21308_The_Promise.jpeg
Duval Guillaume Brussels has launched a viral campaign to reduce number of ‘no-shows’ at events. Every year, the event industry loses millions of euros due to people not showing up at events and parties. This financial and ecological waste is no longer acceptable. From now on, people who confirmed their presence but then didn’t show up will be asked to donate a sum of money to UNICEF equalling the value of the money wasted. A viral campaign will be attached to all future invitations with the message: “If you don’t attend a confirmed event, you spoil more than just the party.”

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Blabbermouth

 TV   IRELAND    April 29, 2009 06:37 (Edited: April 28, 2009 20:37)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2009/Apr/21307_Three_1_1.jpg
Get more minutes for your money with Three.

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40 years on the road

 TV   SINGAPORE    April 29, 2009 02:30 (Edited: April 28, 2009 16:30)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2009/Apr/21346_Castrol.jpg
This new Castrol GTX film celebrates the evolution of one car over 40 years. Agency: O&M Singapore.

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In the wild

 PRINT   MEXICO    April 28, 2009 23:51 (Edited: April 28, 2009 13:51)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Apr/tn_21311_jpg-nest-rgb_1.jpg
Jeep is a brand focused on adventure and nature that is why this ad from BBDO Mexico is an example of this.

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Save money if you have hair, shoes and blink

 RADIO   PORTUGAL    April 28, 2009 23:48 (Edited: April 28, 2009 13:48)
https://www.bestadsontv.com/news/../images/radioshot.jpg
Advertise a sale going on at Staples and all of its stores in Portugal.

PLAY THE FIRST SPOT
PLAY THE SECOND SPOT
PLAY THE THIRD SPOT

One to twelve

 RADIO   AUSTRALIA    April 28, 2009 23:43 (Edited: April 28, 2009 13:43)
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In Australia drivers are lose demerit points for speeding. Once you lose 12 points you lose your license. This radio spot from 303 Perth demonstrates how quickly you'll lose your driver's license if you speed.

PLAY THE SPOT

Guest judge: Dennis Ryan, CCO of Element 79, Chicago

 GUEST JUDGE /BEST AD OF THE WEEK   USA    April 28, 2009 22:59 (Edited: April 12, 2011 08:29)
https://www.bestadsontv.com/news/upload/dennis_RYAN.jpgThis week's guest judge is Dennis Ryan, chief creative officer of Element 79, Chicago.
Dennis has been making stuff up in Chicago for nearly twenty-five years. First as a copywriter for Needham Harper and Steers, later as an ECD and head of the Worldwide Creative Council for JWT and for the past seven years as a principal at Element 79. He has dreamed up ideas for the world's best known brands, including Budweiser, Gatorade, Frito-Lay, Discover, Miller, Kraft, Nestle, Lowes, Blockbuster and Amway.
As a founder of Element 79, Dennis drives new business, helping attract clients such as Frito-Lay, Alberto Culver, Lowe's, Supercuts, Harris Bank, Amway and Celebrity Cruises. As he navigates this ever-changing industry, he blogs at www.collective-thinking.com

The title 'Best Ads' sets a standard, which - while I had nothing to do with the creation of any of the highlighted work - nonetheless saddles me with a measure of responsibility for these to be great. And yet greatness is relative; what I deem superlative, others may consider merely so-so. Such are the realities of our subjective world...

Philips 'Carousel'. This is deeply engrossing, very rich storytelling that literally pull viewers in, through, around and back to the start of the story through its virtuoso visual effects.

BEST TV
Philips 'Carousel'. This is deeply engrossing, very rich storytelling that literally pull viewers in, through, around and back to the start of the story through its virtuoso visual effects. But what exactly is the story? What does it mean? With no branding, no supers and no copy, one can only wonder... This site identifies that it is from Philips, so does the stopped-motion reference some new pause feature? A crisp resolution that can literally freeze action? And why all the gun violence? Why cops? Why a hospital? And what's with those spooky clowns? This deeply-layered narrative is a tour de force, yet I have absolutely no idea what it's for and that's a dangerous strategy in these times. Then again, I've already spent well over a hundred words writing about it and engagement is a perfect strategy for these times.
RUNNER UP: R&V Insurance 'Ballet Dancer' The other ads each have their strengths, but this spot's charming, highly-engaging portrait of an abject creative failure appeals to the awkward artist in all of us. And it takes true craftsmanship to mock someone while simultaneously letting them retain their dignity. Nicely done.

BEST PRINT
Frankly, I didn't get one of these ads, and a few others felt like they were striving more for awards than persuasion. That said, Penguin Books 'Gripping' was simply breathtaking. It captures the experience of a truly engrossing read, when time stands still, and people and distractions disappear.
RUNNER UP Autocop 'Parking lot'. Few creatives can tell a compelling story in one frame - this does. Simple, pointed, perfect.

BEST OUTDOOR
TV3 'Interrogation'. I love when context shapes the creative idea, and using the billboard light as a police interrogation tool helps sell the show 'Law and Order'. This idea is elegant and appropriate, and far more interactive than a mere screen grab.
One ad that is undeniably clever yet seems highly ill-considered is for Sandisk. To get across that their 4GB card has space for 4,000 photos, they hand out oversized bags to people picking up their photo prints. The agency boasts that the bags "...transformed customers into walking billboards". That seems pretty selfish to me. As a consumer, I'd resent carrying a wasteful, ill-sized bag that benefits some marketer, not me. Given our crowded, parity world, brands must be far more generous than that these days.

This billboard is for the Sensors

 OUTDOOR   PORTUGAL    April 28, 2009 22:37 (Edited: April 28, 2009 12:37)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2009/Apr/tn_21313_outdoor_Fiat2.jpg
All Fiat Professional vehicles now come with parking sensors as part of the package. It was up to Leo Burnett, Lisbon to advertise that fact in a unique way.

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Modern ballet

 POSTERS   USA    April 28, 2009 19:12 (Edited: April 28, 2009 09:12)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2009/Apr/tn_21191_1239414877sexy.jpg
Campaign to raise awareness for the SMUIN Ballet of San Francisco. The ads are running as wild postings, bus shelters, subway posters and other outdoor venues.

VIEW THE FIRST POSTER
VIEW THE SECOND POSTER
VIEW THE THIRD POSTER

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