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Seen and noted

Uncover violence

 DIRECT MAIL   CHINA    August 01, 2009 01:50 (Edited: July 31, 2009 15:50)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Jul/tn_23335_UNCOVER.jpg
Domestic violence is an increasing and severe problem in China. Around 30% of households in the country, or 80 million homes, suffer from some level of domestic violence. The situation is too often ignored and people continue to suffer in silence. The China Association against domestic violence is calling on people to pick up the phone and uncover domestic violence. Agency: DDB China Shanghai.


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Use less Gaz

 TV   UK    July 31, 2009 20:37 (Edited: July 31, 2009 10:37)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2009/Jul/23340_Gary___Mister_Earth_1.jpg
Gary Numan gets a ticking off from the Earth for using his car unnecessary in this spot from Newhaven, Edinburgh.


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Kid's airline

 AMBIENT   UK    July 31, 2009 20:28 (Edited: July 31, 2009 10:28)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2009/Jul/23339_Thomson_1.jpg
This unusual film from Beattie Mc Guinness Bungay London is being on used on board Thomson Holidays flights in a bid to secure the attention of passengers who normally ignore the information offered by airline staff prior to take off.



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Gay world

 PRINT   HONG KONG    July 31, 2009 20:06 (Edited: July 31, 2009 10:06)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Jul/tn_23331_Amnesty_B_u1M_rgb.jpg
In Hong Kong, gay people suffer discrimination and persecution, simply for being who they are. Because of this, more and more people are afraid to express their sexuality. Grey Hong Kong's aim, therefore, was to raise the awareness and get people to help them with Amnesty International.



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Unseen voices

 TV   NEW ZEALAND    July 31, 2009 01:42 (Edited: July 30, 2009 15:42)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2009/Jul/23334_rarely_seen.jpg
Saatchi & Saatchi Wellington spot for Women's Refuge NZ

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Scale new heights

 PRINT & POSTER   CHILE    July 30, 2009 23:21 (Edited: July 30, 2009 13:21)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Jul/tn_23315_WORKERS.jpg
Print and poster from Unitas /RNL Santiago

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Send Chocolove

 INTERACTIVE   USA    July 30, 2009 23:12 (Edited: July 30, 2009 13:12)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2009/Jul/tn_22911_01_3.jpg
A rich interactive experience that matches the user's personalized classic love poem with a famous Chocolove chocolate flavor to send to someone.

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Maid in mudd

 TV   USA    July 30, 2009 22:49 (Edited: July 30, 2009 12:49)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2009/Jul/23328_mudd_2.jpg
60 second spot produced by Mechanism Digital to be separated into two 30 second spots. Created with live action, green screen & stylized design and animation



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What the world needs now

 TV   CANADA    July 30, 2009 22:44 (Edited: July 30, 2009 12:44)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2009/Jul/23330_Toyota_Prius_Whistle.jpg
Saatchi & Saatchi Toronto created a contagious commercial portraying the infectious joy the Toyota Prius brings to the driver and the world at large. Because now more than ever, the world needs more Prius.


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Changing styles

 TV   USA    July 30, 2009 22:33 (Edited: July 30, 2009 12:33)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2009/Jul/23302_dress_with_phone.jpg
AT&T is working with Mary J Blige to help promote its latest selection of phones (like the LG Neon). The idea is that AT&T has a phone for every style. The advertising from BBDO New York & Atlanta breaks this week, and the launch of this commercial has been timed to coincide with the release of Mary J's new single, "The One." The promotion also involves radio advertising, downloadable ring tones, online advertising and more.





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Radio flu

 RADIO   SOUTH AFRICA    July 30, 2009 22:15 (Edited: July 30, 2009 12:15)
https://www.bestadsontv.com/news/../images/radioshot.jpg
Traffic Cape Town promote Medshield Medical Scheme's inclusive benefits like dentistry, optometry and medicines.

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Smiling camera

 RADIO   SOUTH AFRICA    July 30, 2009 22:03 (Edited: July 30, 2009 12:03)
https://www.bestadsontv.com/news/../images/radioshot.jpg
The launch of the new C903 Cybershot phone with Smile Shutter, it only clicks when you smile. The goal was to try make people smile while listening to the ad.

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Cheating on your agency

 INTERACTIVE   USA    July 30, 2009 21:42 (Edited: July 30, 2009 11:42)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2009/Jul/tn_23327_Cheat2_1.jpg
As an effort to look for new business prospects, ADRENALINA decided it was time to go against old procedures (powerpoint presentations via e-mail anyone?) and take a more guerrilla-like approach to its own brand. How? By creating buzz and encouraging potential new clients to "cheat" on their existing agencies.This campaign included a viral video, a website reminiscent of sensationalist British tabloids and an actual newspaper that was delivered to specific marketing departments in companies all over New York City. This newspaper was also given away by "newsboys" in office building lobbies where key prospect clients were located.www.cheatonyouragency.com uncovers the story of a client whose tiresome relationship with his agency leads to cheating with hot shop ADRENALINA.



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Wine glass dress

 PRINT   FRANCE    July 30, 2009 21:07 (Edited: July 30, 2009 11:07)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2009/Jul/tn_23319_vinexpo-asie-2010.jpg
DDH, Bordeaux print ad for Vinexpo, an international exhibition for business in wine and spirits.

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Blue men

 PRINT & POSTER   USA    July 30, 2009 20:53 (Edited: July 30, 2009 10:53)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Jul/tn_23309_BMG_Brotastics_Full-Pg_1.jpg
Blue Man Group Las Vegas' latest creative campaign via Cramer-Krasselt/Phoenix cuts through the Vegas lights to grab consumers' attention with fun, quirky ads.

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Sunshine superboy

 TV   HONG KONG    July 30, 2009 20:35 (Edited: July 30, 2009 10:35)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2009/Jul/23317_Scott_UltraHealthyKid_jpg.jpg
Although super heroes only appear in movies, every mother wishes for their children to be healthy and strong just like one. Therefore, GREY HONG KONG used a superhero-type character as our theme showing off his super smooth and quick actions to bring out the message, "You don’t need to be a super mum to have a super son Scott's Sunshine Pastilles makes kids super healthy!"



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Watch what you say

 TV   USA    July 30, 2009 04:57 (Edited: July 29, 2009 18:57)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2009/Jul/23291_Yelling_Effect_is_Actual_Graphic.jpg
Mother New York spots for truTV

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Who wins the laptop race?

 TV   USA    July 30, 2009 00:13 (Edited: July 29, 2009 14:13)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2009/Jul/23301_breakthroughframe.jpg
Created by Y&R Irvine to launch Toshiba Laptops' new international branding campaign, "Breakthrough" illustrates how the wrong technology can limit people, while Toshiba laptops set people free to go farther and achieve more.



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Airborne truck

 TV   USA    July 30, 2009 00:06 (Edited: July 29, 2009 14:06)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2009/Jul/23298_biplane_1.jpg

Lewis Communications Birmingham spot for Alfa Insurance

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The original hot dog states

 POSTERS   USA    July 29, 2009 23:54 (Edited: July 29, 2009 13:54)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2009/Jul/tn_23303_BimboUSA_Flag_50cm.jpg

Moroch, Dallas created this poster to celebrate two things uniquely American, backyard barbecues and the 4th of July for Mrs Baird's, one of the oldest bakeries in the USA .

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Back up support

 PRINT   FRANCE    July 29, 2009 23:49 (Edited: July 29, 2009 13:49)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2009/Jul/tn_23288_feder-recto-verso.jpg
Print from DDH Bordeaux.

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Quiet's angels

 PRINT   SOUTH AFRICA    July 29, 2009 23:46 (Edited: July 29, 2009 13:46)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Jul/tn_23287_VW_BIKER_GANG.jpg
A print ad from Ogilvy Cape Town for the new Golf 6, which features special sound dampening measures that give it the quietest cabin in its class.

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It's great juice, I swear

 TV   USA    July 29, 2009 23:42 (Edited: July 29, 2009 13:42)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2009/Jul/23295_purityorganic2.jpg
Director Geordie Stephens of Tool of North America in collaboration with McCann Erickson, NY recently released a quizzically humorous :30 for Purity Organic Juice.



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Get down and dirty

 VIRAL   UK    July 29, 2009 23:36 (Edited: July 29, 2009 13:36)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2009/Jul/23294_Hoover0153.jpg
Bright Giant's brief was to create a campaign to produce leads and awareness for the launch of Hoover's new Dynamic 10kg washing machine. The agency designed a campaign using product video, viral video, website with interactive photo upload, banners, Adwords and advertorial. The proposed video viral enabled the Bright Giant creative team to script, storyboard and film the core of the campaign, which will run alongside a viral website www.getdirtywithhoover.co.uk to host the video and supporting materials. The viral and website have been designed with data capture, enabling Hoover to track and measure downloads from the site. A follow on campaign, entitled, 'How Dirty Can You Get'will run off the back of the initial campaign, encouraging the public to upload photos of themselves getting dirty in order to win one of the Hoover 10kg washing machines (with an obvious 24 hour delay for vetting purposes!)



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I'll eat my hat

 TV   UK    July 29, 2009 23:27 (Edited: July 29, 2009 13:27)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2009/Jul/23293_Peugeot_1.jpg
Peugeot's 'Fuel Fugitives' campaign from Euro RSCG,London continues with a viral depicting a petrol station employee who is forced to literally eat his hat after a visit from the couple who do not need to refuel their highly economical Peugeot car.



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Guest judge, Andy Bird, head of art, Ogilvy London

 GUEST JUDGE /BEST AD OF THE WEEK   UK    July 29, 2009 07:00 (Edited: April 12, 2011 08:29)
https://www.bestadsontv.com/news/upload/andy-bird.jpgThis week's guest judge is Andy Bird, associate creative partner and head of art of Ogilvy London.
Previously he was a a founding partner of Soul Advertising in 2000 and Nitro London in 2006.
Before that he spent seven years at Bartle Bogle Hegarty learning what advertising is all about.
Like fellow Geordie and former Bestads judge, Russell Ramsey, he supports a useless football team.


Pick of the bunch is the Syn Mun Kong Insurance ad, very funny, and true, (after all, who doesn't rubberneck at accidents?)...

BEST TV
Pick of the bunch is the Syn Mun Kong Insurance ad, very funny, and true, (after all, who doesn't rubberneck at accidents?) And an honourable mention to the chilling Domestic Violence ad from Womens Refuge NZ.
BEST PRINT
Well, adding fuel to the argument that ad creatives are a juvenile bunch of prepubescents, in this week's batch of print we have 1 penis gag, 2 fart gags, 1 toilet joke, and 1 perving gag, (and none of them, amazingly from the UK)
This week's winner however goes to the totally knob gag free Virginie Castaway for their freshingly art directed and intelligent 'Dress' ad.
BEST OUTDOOR
Most of this weeks bunch are 'stunts' or ambient ideas, you know the sort of things you put at the end of presentations or pitches that never get made, or even acknowledged, so hats off to all those concerned for making them happen. The pick of the bunch for me is the Suzuki L plate work form Melbourne. But being the boring traditionalist that I am, my favorite this week is the Henkel Adhesive chain poster,
Simple idea, simply executed and simply great.

What a fat, yak

 PRINT   AUSTRALIA    July 29, 2009 05:32 (Edited: July 28, 2009 19:32)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Jul/tn_23286_FatYak_Print_BevAlc_210x297.jpg
Clemenger BBDO, Melbourne launches Fat Yak, the pale ale with an enormous flavour.

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It's all in the mime

 PRINT   SINGAPORE    July 29, 2009 00:13 (Edited: July 28, 2009 14:13)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2009/Jul/tn_23283_CryingBabies_1.jpg
EURO RSCG Singapore developed a campaign for the QuietComfort range of Acoustic Noise-Cancelling Headphones from Bose communicating how these headphones silence the sounds you don't want to hear.


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Waterlife

 INTERACTIVE   CANADA    July 28, 2009 22:49 (Edited: July 28, 2009 12:49)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2009/Jul/tn_23277_wl_pic_2.jpg
Jam3 creates http://waterlife.nfb.ca, for the award-winning National Film Board documentary Waterlife.

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Back to your roots

 OUTDOOR   CANADA    July 28, 2009 22:44 (Edited: July 28, 2009 12:44)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2009/Jul/tn_23282_Parissa_Backvertising.jpg
Rethink Communications Vancouver recently launched an innovative new form of media: backvertising. Waxed out of a man's excessively hairy back were the words Parissa Wax Strips. The man paraded at a busy beach passing out free samples. Beach-goers laughed, received product demonstrations and lined-up to take photos. The stunt was covered extensively on radio and online media.


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More milk

 OUTDOOR   IRELAND    July 28, 2009 22:42 (Edited: July 28, 2009 12:42)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Jul/tn_23278_cad.rachel.hr.jpg
Publicis QMP Dublin communicate Cadbury Dairy Milk's real milk content.

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Groomed for success

 OUTDOOR   NEW ZEALAND    July 28, 2009 22:36 (Edited: July 28, 2009 12:36)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2009/Jul/tn_23271_BestAds_layout.jpg
A good stag do often ends with the groom being hand cuffed semi-naked to a street sign - which is exactly what Colenso BBDO Auckland did to help promote the premiere of the new reality TV show Hitched (which follows kiwi couples in the lead up to the big day). The text on his chest written in lipstick reads 'Hitched tonight 8PM TV3'.

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Get Getty

 PRINT   ISRAEL    July 28, 2009 22:30 (Edited: July 28, 2009 12:30)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Jul/tn_23275_getty72.jpg
Shalmor Avnon Amichay/Y&R Interactive Tel Aviv print ad for Getty Images.


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Capture the action

 PRINT   INDIA    July 28, 2009 22:21 (Edited: July 28, 2009 12:21)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2009/Jul/tn_23268_DirtyWhiteMan_.jpg
To highlight the benefit of Omax wide lens Publicis India created this print campaign.

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Hello, hello

 TV   INDIA    July 28, 2009 01:38 (Edited: July 27, 2009 15:38)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2009/Jul/23272_Tata2.jpg
Contract Mumbai demonstrate the pitfalls of not being with Tata Indicom.

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Lunch money robbery

 TV   USA    July 27, 2009 10:42 (Edited: July 27, 2009 00:42)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2009/Jul/23266_HM_-_College_1.png
A fun look at how a Dad plans to handle rising cost of college from Hanlon Media Phoenix.

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Filling in the tracks

 WEB FILM   USA    July 25, 2009 23:13 (Edited: July 25, 2009 13:13)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2009/Jul/23263_Nike6.jpg
New York-based social marketing agency Mr Youth created this video for Nike as part of its "Back Your Block"campaign. Nike launched a new national $650,000 grant program to support community and school groups that aim to unlock the potential of young people through programs that focus on sport. Mr Youth developed a unique online platform to help support submissions, voting and sharing of Nike's annual community grant program. The video can be viewed at
www.nikebackyourblock.com.


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Too many hello's

 RADIO   GHANA    July 25, 2009 23:08 (Edited: July 25, 2009 13:08)
https://www.bestadsontv.com/news/../images/radioshot.jpg
Most networks around are a pain in the neck. this spot from Creative Eye Ghana drives home the real point.

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Fast kettle fast ad

 RADIO   ISRAEL    July 25, 2009 23:04 (Edited: July 25, 2009 13:04)
https://www.bestadsontv.com/news/../images/radioshot.jpg
Tefal's new KETTLE heats up in 3 sec. Radio spot from Baumann Ber Rivnay Saatchi & Saatchi Israel was the way to tell the people.


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Try before you buy on line

 INTERACTIVE   GERMANY    July 25, 2009 22:58 (Edited: July 25, 2009 12:58)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Jul/tn_23260_audi-interactive-testdrive.jpg
As part of the introduction of the innovative new A5 convertible, Audi wanted an innovative approach for the online presence. Using Impossible Software's JETSTREAM technology, DDD Design Hamburg has created the world's first interactive real-time video: the viewer can change the color, trim, and wheels on the car... even put the top down... as the video runs. Consistent with the messaging in the TV campaign, the music is freed from road noise and birds chirping when the viewer puts the top up.

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