Seen and notedRabbit directing duo +jacksonkarinja hit the streets of San Francisco recently to turn out a unique :90 web clip introducing the Freebord VIEW THE SPOT Sandymontana Portland OR created and produced a series of national television and web advertisements for the Nike 6.0 action sports Fall & Winter 09 apparel line. VIEW THE JAMES SPOT VIEW THE GARRETT SPOT VIEW THE NIGEL SPOT Science World via Rethink Vancouver lured unsuspecting Vancouver shoppers into what looked like a free photo booth to promote its recent exhibit:"Scream! The Science of Fear." VIEW THE IDEA Sydney agency In Our Time was asked to demonstrate that Jalna Yoghourt is tradionally made. The result: an animated journey from the start to the finish. VIEW THE SPOT Guest judge: Malcolm Poynton, creative director, London
Malcolm's career in advertising began when, in 1984, a stoned creative
director offered him a job. After a brief stint at BBDO London in 1989 Malcolm joined the start-up OMON, in Sydney. During this time he became part of Australia's most awarded creative team. After a couple of years with The Campaign Palace another start-up beckoned, M&C Saatchi London. Malcolm became Deputy Creative Director and created many famous British Airways ads including the much-awarded 'Johnny Foreigner' campaign featuring P.J. O'Rourke. In 2000 M&C Saatchi were named Campaign magazine's Agency of the Year. In 2001 Malcolm was appointed ECD at Saatchi & Saatchi Australia. Within two years he had lead the agency to ATV Agency of the Year, the Caxton Chairman's print award, Folio Magazine Grand Prix, eight Cannes Lions, D&AD silver and The British Television Awards' Gold for Best International Ad - and Saatchi became the first Australian agency to make The Gunn Report, ranking equal with CP+B and W+K. In 2003 Malcolm became ECD of Ogilvy London - the next 4 years proved to be the agency's most awarded years ever. The agency's Campaign For Real Beauty for Dove became the world's 'most talked about' campaign, by flooding Second Life they shocked reporters and bloggers who then spread Adventure Ecology's message to more than 18m people for free, Cancer Research UK's 'smoke is poison' campaign became the most awarded integrated campaign of 2007, they became the first agency to win both the US and European Effies Grand Prix, became Campaign magazine's Direct Agency of the Year and they topped the viral polls with the Evil Twin films for Ford, both of which prompted feature segments on the acclaimed TV show, Top Gear. Since leaving Ogilvy, Malcolm has been leading a new business project for Mother, London. *** Anyone who's spent time in Australia will know there's not much subtle about the place, including the advertising. And that's exactly what makes the Toyota Country Border Control spot work.... BEST TV Anyone who's spent time in Australia will know there's not much subtle about the place, including the advertising. And that's exactly what makes the Toyota Country Border Control spot work. Whilst it's not as fresh as last week's fantastic 'Dove Love' spot, it is really well shot and it's crammed with every soft-city-folk cliche except for quiche - it's sure to make more than just the country folk smile. Runner Up: Thai Life Insurance for trying something different in its category. BEST PRINT 4,700 toxic substances against you stands out as a fact and for that alone I like the Adesf print ads. All three appear beautifully put together although I reckon the 'toxic substances' could have been a little more, well, toxic looking. Runner Up: Comfort for not taking themselves too seriously. BEST OUTDOOR With half of the outback being swept up and dumped on Sydney last week (even the weather ain't subtle) there must have been countless brands and agencies scrambling to get something tactical out there. Visine managed to do just that and while it won't exactly make you smile its reward is in actually being relevant and kinda useful. For that it gets a thumbs up. But this is Australia and they don't just have dust storms, they have fires too and upon closer inspection the Fire Prevention poster deserves a Runner Up mention for its thought-provoking image. Meanwhile, in Canada they have far more important things to worry about, like putting a poster on their garage door and pretending to own an Audi R8. The art of safe drivingMARKETFORCE Perth take the drink driving message to the streets during the winter arts festival A projected message VIEW THE AD The campaign, developed by BMF, Sydney saw a small team travel to Ecuador with SBS video journalist, David O'Shea to take part in one of the many OneSight clinics around the world. VIEW THE OLD GLASSES SPOT VIEW THE OLD GLASSES TWO SPOT A wired mule fuelled by taurineOne website, 8 digital channels and a wired mule fuelled by taurine. In 2008, 7-Eleven entered the highly competitive energy drink market with taurine-loaded Slurpee KICK. It was a category flooded with ads featuring energetic animated animals. So Leo Burnett Melbourne decide to take the competition head on by introducing the most psychotic, hyperactive cartoon creature ever to promote an energy drink - Raul the Mule... VIEW THE SITE Mentos Cube is a surprising gum shaped as a cube. The ad created by NeogamaBBH Sao Paulo VIEW THE AD How popular are you ?An interactive site from Adam and Eve London gives you an online examination from a top facial analyst. VIEW DETAILS So close they're in each other's skinPrint campaign for the new Africa exhibit at the Minnesota Zoo from Preston Kelly All the animals live together in the same area. VIEW THE GIRAFFE AD VIEW THE ZEBRA AD VIEW THE OSTRICH AD Print campaign for Propaganda & Marketing from age.communicacoes Sao Paulo VIEW THE SHERLOCK AD VIEW THE VIKINGS AD VIEW THE 100 YEARS WAR AD Become more than just a player in this ad for Sony Playstation 3 via BBDO, Chile. VIEW THE JOAN OF ARC AD VIEW THE ROMMEL AD Creative Monster Productions LOS ANGELES takes a 'Shot at Love' with a hot viral Campaign created via Ayzenberg/CA, VIEW THE SPOT BMF creates 'kick the can' game for SOLOBMF Sydney has created the "SOLO kick the can" game, featuring Australian soccer star, Harry Kewell. Building on the heritage theme of the launch TVC, the game lets people play three levels of 'can football'. VIEW THE SITE The world is changed by doersAGL Energy, via George Patterson Y&R, Melbourne, has launched its new brand campaign 'The World is Changed by Doers', which is built on the positive impact AGL has had on Australia's energy landscape over the past 170 years. Directed by Joel Pront of Plush Films, the campaign kicked off with TV commercials on air in Victoria and South Australia during the AFL Grand Final on Saturday and repeated next week during the NRL Grand Final in NSW and Queensland. Running for three months, the integrated campaign stretches across TV, online and print advertising together with below-the-line executions. VIEW THE SPOT SBS lets US inside the Major Crime SquadAs part of the campaign for East West 101, the Aussie drama set around the Major Crime Squad Sydney, US, Sydney created a microsite that gives you the chance to experience what it's like to be part of the Squad and investigate and solve crime. The investigation experience includes a journey of websites, phone calls, txts, video and live actors (you can meet a bikie at Kings Cross to get a clue for example) and acts as a prequel to the first episode of the series. Those who solve the crime go in the draw to win a choice as prize. Give it a go. VIEW THE SITE A yes for the noseRadio spots from Saatchi & Saatchi Switzerland PLAY THE UNBLOCK ONE SPOT PLAY THE UNBLOCK TWO SPOT PLAY THE UNBLOCK THREE SPOT Sign up for stem cellsManifest Communications has just launched a new website and video campaign to support stem cell science. (The Canadian Stem Cell Foundation is the client.) VIEW DETAILS Bye bye bearArctic Ice is quickly vanishing and the Polar Bears are vanishing with it. Thatâs why Lowe Roche, on behalf of Toronto Zoo Wildlife Conservation, has created Polartweets.com.l. VIEW DETAILS Save your guinea pigFreedom riderVespas are touring bikes. And are thus specifically designed for the comfort of both the driver and the passenger, equally, throughout the journey. So Saatchi & Saatchi Manila created a campaign to position the bike as a genuine alternative to cars for all drivers and passengers. Hence 'Our Ride'. VIEW THE AGAINST AD VIEW THE BEHIND AD VIEW THE EMBRACE AD The main goal of this campaign was to show how a single cigarette contains a huge amount of toxic substances that attack your body each time you smoke. They are a True invasion force. To illustrate such an idea Neogama BBH Sao Paulo looked at the past, present and future of human conflicts and came up with these 3 ads. It all needed to look very epic so we decided to do everything in 3D, each element was individually modeled in a long process which took almost 9 months. VIEW THE SUBSTANCE ONE AD VIEW THE SUBSTANCE TWO AD VIEW THE SUBSTANCE THREE AD Relieving the redJWT Sydney made the most of the recent dust storm that wreaked havoc in Sydney in order to promote Visine Dry Eye Relief. VIEW THE IDEA Nothing soft gets in to Australia2 minute TVC from Saatchi & Saatchi Australia for Toyota Australia's rural & workhorse 4WD range. Nothing soft gets in. VIEW THE SPOT A 3 minute story directed by Thanonchai Ssorsriwichai for O&M Bangkok. How do you measure the value of life? Toi, a divorced woman with terminal cancer, devotes her life to finding orphaned street children and cares for them. In the final stages of life, her hope is that these societal rejects grow up into worthy and valuable human beings. VIEW THE SPOT A commercial for one of the biggest international motor shows from Schollz & Friends, Berlin VIEW THE SPOT Explore the fascinating lives behind some fascinating Australians. Poster for SBS TV from US Sydney VIEW THE BARASSI AD VIEW THE BEER AD VIEW THE THORNTON AD The Audi R8 V10 sold out almost immediately. Audi Canada wanted to heighten excitement surrounding this groundbreaking vehicle, despite the near impossibility of people actually owning one so Lowe Roche, Toronto produced this novel outdoor. VIEW THE AD Cool shoes180 Amsterdam tackled the distinctly uncool environment of the gym by dramatizing the product benefit of Adidas Clima which is that it keeps you cool through ventilation technology: VIEW THE AD Some things in life are just better short. Like breakups, bootcamp, awkward moments and new Tip Top Mini Loaves in these spots from DDB Sydney. VIEW THE BOOT CAMP SPOT VIEW THE BREAKUP SPOT VIEW THE FLOWERS SPOT These days, every penny counts. But can you spend pennies? You can at OfficeMax. In seven sly web films, Anonymous director Justin Reardon, via The Escape Pod, Chicago uses hidden cameras to see who else respects the penny. VIEW THE ART SPOT VIEW THE TOYS SPOT VIEW THE DEALER SPOT To show the 5 comedians in a crazy way Frame Copenhagen took the comedians and did some brainstorming on what could be funny to happen each time the flipbook appeared. And this is how it ended up. A lot of hard work making the flipbook looking natural. VIEW THE SPOT What is everyday life? That is a question that director Tomas JonsgÃ¥rden helps us reflect on in this new commercial by Felix and à kestam Holst STOCKHOLM. VIEW THE SPOT Hit manUnitas RNL Santiago create a banner to promote Amnesty International at home and then a link to www.amnistia.cl to join this cause. VIEW DETAILS The more you buy the more will dieThe anti consumerism wallets were created by Grey Bucharest to raise awareness between heavy shoppers that the more they buy unnecessary things, the more nature deteriorates. VIEW THE AD Temperley London hooked up with Legs to promote their circus inspired fashion line for Fashion Week. VIEW THE SPOT |
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