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Seen and noted

Rugby on concrete

 POSTERS   AUSTRALIA    January 30, 2010 21:40 (Edited: January 30, 2010 10:40)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2010/Jan/tn_26685_118PRO_poster_bestads.jpg
iris Sydney has created a campaign for the new adidas 118PRO football boot a boot specifically designed for the Australian market.
The campaign is based on the insight that there's one thing that all football codes in Australia have in common: the hard fields on which they're played. No matter what level you play at, all football pitches are like concrete. But with its EVA wedge, adiPRENE heel, and TRAXION sole, the 118PRO has been designed to protect and support the foot in all these conditions.

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Knife in the ceiling

 PRINT & POSTER   JAPAN    January 30, 2010 21:35 (Edited: January 30, 2010 10:35)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Jan/tn_26680_Kagatani_m.jpg
The Grey Tokyo objective : Kagatani Knife's hand-made Japanese knives are carefully crafted one by one by master craftsmen. Communicate their "sharpe blades beyond your imagination" simply in a relevant way.

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multi carjack

 TV   AUSTRALIA    January 30, 2010 00:49 (Edited: January 29, 2010 13:49)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2010/Jan/26668_COR873445NV_1.jpg
New Toyota Corolla campaign from Publicis Mojo Sydney.

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The carer's story

 WEB FILM   AUSTRALIA    January 30, 2010 00:44 (Edited: January 29, 2010 13:44)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2010/Jan/26663_Ken___Ange_Still_1.jpg
The Campaign Palace Sydney has launch a moving and engaging multi-media campaign for National Disability Services of NSW aimed at addressing the serious decline in workforce capacity.

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How to get your arts career off the ground

 WEB FILM   AUSTRALIA    January 29, 2010 23:04 (Edited: January 29, 2010 12:04)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2010/Jan/26666_Pogoism.png
Australia Council for the Arts had launched a new grant - called ArtStart - to help aspiring artists get their career going. With very little budget, Cabana Boys, Sydney needed to drive recent creative arts graduates to the grant's website to find out more and apply. They wanted to create something fun and funny that would appeal to the artistic community, so that they will pass it on. Pogoism was the perfect answer – an artform so inherently silly that it said pretty much anyone was in the running for one of these grants. After all, if Pogoism is a valid artform, why not what they were doing?

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Highlighting the night rider

 AMBIENT   CHILE    January 29, 2010 22:54 (Edited: January 29, 2010 11:54)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Jan/tn_26632_BIKER.jpg
Outdoor featuring a night rider created by Unitas/RNL, Santiago

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Sign up for battle

 PRINT   AUSTRALIA    January 29, 2010 22:46 (Edited: January 29, 2010 11:46)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2010/Jan/tn_26660_MASSEFFECT_SEEK_01.jpg
Mass Effect 2 is a futuristic shoot em up game that revolves around recruiting a team of inter-galactic assassins and leading them on a suicide mission to save the world. To convey this, US Sydney placed recruitment ads on seek.com.au to find likely candidates for the game. In 2 hours the ad had over 12,000 views and shedloads of responses came flooding in.
http://fight-for-the-lost.blogspot.com/

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Not on our station

 PRINT   IRELAND    January 29, 2010 22:34 (Edited: January 29, 2010 11:34)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Jan/tn_26647_iRadio_press_Finals-1.jpg
iRadio play great music back to back. While this is great for the listeners it can be dangerous for some according to Bloom, Dublin.

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Silver for Sundance

 WEB FILM   USA    January 29, 2010 22:20 (Edited: January 29, 2010 11:20)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2010/Jan/26657_Sundance_Grow_No_Cards.png
To help promote the 2010 Sundance Film Festival, the Sundance Institute assembled a team of individuals with long standing Sundance ties to launch the Film Festival's boldest multimedia campaign to date. Josh Rogers, now creative director for Imagination The Americas, joined longtime Sundance brand creative guru Jan Fleming to create the new campaign concept. Graphic designer Volker Durre of Durre Design rounded out the core team. In collaboration with Sundance Founder Robert Redford and new Film Festival Director John Cooper, the team looked to the roots of Sundance to engage audiences in new, more active ways.

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How to drink and drive

 WEB FILM   URUGUAY    January 29, 2010 21:55 (Edited: January 29, 2010 10:55)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2010/Jan/26654_Imagen_2.png
Amen Montevideo created this spot for Erdinger non alcohol beer

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Inspiring Istanbul

 TV   TURKEY    January 29, 2010 21:41 (Edited: January 29, 2010 10:41)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2010/Jan/26652_istanbul2.jpg
Working via production studio F-Stop Istanbul, Nola Pictures' Chris Hartwill directed a stunning :90 spot for RPM/ Radar Istanbul promoting Turkey's largest city as a 2010 European Capital of Culture, an honor bestowed upon select cities each year by the European Union. The remarkable commercial packs the entirety of Istanbul's art, architectural, religious, industrial, and social history and vibrancy into a thrilling sequence of just over a minute and a half.

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A dog's best friend

 RADIO   AUSTRALIA    January 29, 2010 21:33 (Edited: January 29, 2010 10:33)
https://www.bestadsontv.com/news/../images/radioshot.jpg
Clemenger BBDO, Melbourne remind people of Chum's great value

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Don't hang up

 RADIO   UK    January 29, 2010 20:58 (Edited: January 29, 2010 09:58)
https://www.bestadsontv.com/news/../images/radioshot.jpg
A new campaign created by Newhaven, Edinburgh for the Scottish Government aiming to tackle domestic abuse in Scotland. A series of three radio adverts play in between other adverts which air during the same commercial break.

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Rollercoaster across the world

 TV   UK    January 29, 2010 20:09 (Edited: January 29, 2010 09:09)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2010/Jan/26636_Barclaycard.jpg
Nicolai Fuglsig takes Barclaycard and BBH London for another exhilarating ride.

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Jazz Festival on the right track

 OUTDOOR   AUSTRALIA    January 29, 2010 17:34 (Edited: January 29, 2010 06:34)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2010/Jan/tn_26644_VLINE_Jazz_Fest.jpg
McCann Melbourne promotes V/Line's sponsorship of a regional Jazz Festival, to be held in late February.

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Vegemite creates 'History' via JWT Melbourne

 TV   AUSTRALIA    January 29, 2010 07:05 (Edited: January 28, 2010 20:05)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2010/Jan/26643_KRA3655-30_3.jpg
Kraft, via JWT Melbourne, has launched Vegemite Cheesybite with a print and TVC campaign communicating the premise that it's Vegemite - but different. Vegemite is an Australian institution. Almost every household has a jar in the cupboard. And the product hasn't changed in over 85 years. Some may think the Research and Development Department has been sitting on their arses all that time. This ad from JWT Melbourne proves they weren't.

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Solo ambushes the World Cup

 TV   AUSTRALIA    January 29, 2010 06:59 (Edited: January 28, 2010 19:59)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2010/Jan/26639_SOLO_GRAB_3.jpg
As a sponsor of Football Federation Australia (FFA), SOLO needed a unique consumer promotion to help fans get behind the Socceroos during 'that football competition' whist bringing to life the brands witty, roguish and anti-corporate tone of voice. BMF Sydney created the competition to give Aussie fans the chance to enjoy the best possible experience at the Festival of the Round Ball, and at home, by offering prizes that include literally everything but a ticket.

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Big nosed toys

 PRINT   CHILE    January 29, 2010 05:13 (Edited: January 28, 2010 18:13)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Jan/tn_26633_Tucan_Ingl__s.jpg
TBWAFREDERICK, Santiago print for Japi jane

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Just like chocolate

 PRINT   SAUDI ARABIA    January 29, 2010 05:04 (Edited: January 28, 2010 18:04)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Jan/tn_26629_Danette_Chocolate.jpg
Danette Chocolate yoghurt tastes like real chocolate says Promoseven Riyadh

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Claymation nation census

 TV   USA    January 29, 2010 04:29 (Edited: January 28, 2010 17:29)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2010/Jan/26631_commf05m.jpg
Created by Shilo for the U.S. Census Bureau through advertising agency GlobalHue Latino, "Community" is aimed specifically at America's growing Latino community, and has the goal of increasing the participation of Latin Americans in the 2010 Census.

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Feeling peckish

 TV   ARGENTINA    January 29, 2010 04:21 (Edited: January 28, 2010 17:21)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2010/Jan/26630_Imagen_2.jpg
BBDO Buenos Aires created this spot for Twistos

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Inner space

 TV   SOUTH AFRICA    January 29, 2010 04:14 (Edited: January 28, 2010 17:14)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2010/Jan/26626_momentumbatv_1.jpg
Momentum asked DraftFCB Cape Town to create this spot

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Animals and cannibals prefer Juicy Fruit

 PRINT   AUSTRALIA    January 28, 2010 20:18 (Edited: January 28, 2010 09:18)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Jan/tn_26623_JUICY-SHARK.jpg
Brief: Wrigley's wanted to position Juicy Fruit as a gum packed full of delicious juicy flavour. Solution: To highlight this 'Juicier Chew' benefit DDB Sydney showed various animals and cannibals choosing to chew Juicy Fruit over their usual diet.

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Guest judge: John Merrifield, TBWA\Asia Pacific

 GUEST JUDGE /BEST AD OF THE WEEK   ASIA    January 27, 2010 08:35 (Edited: April 12, 2011 08:29)
https://www.bestadsontv.com/news/upload/Filth.jpgThis week's guest reviewer is John Merrifield, Creative at large, TBWA Asia Pacific.
Having failed to enable his surfing to finance an enviable lifestyle, John emerged in Singapore, where an initial foray into adland was highlighted by six years at Batey Ads.
His debut as CD followed, a stint at Saatchi's Jakarta that was aborted prematurely when tanks rumbled past the office. Dave Droga made him ECD of Saatchi's Hong Kong and within two years the office had won their first Kam Fan (Grand Prix).
Persuaded to open a new Saatchi's in Tokyo, he created an environment that was a radical departure for agencies in Japan. Its art gallery established a number of new artists, while the agency itself received the ultimate accolade: it was taken to the public prosecutor's office in July 2002. (It's not often entire shops get arrested.)
John joined TBWA Japan as Chief Creative Officer on April 1, 2003. Within five months, his 'Vertical Football' billboard for adidas had earned worldwide acclaim. A year later, the adidas 'Impossible Sprint' took the spectacle of the Olympic games to death-defying heights in both Hong Kong and Osaka.
He took on his current position as 'Creative at large' of TBWA Asia Pacific in September 2006. His remit includes everything from attracting top talent and spearheading regional and global pitches, to hot-housing with the network's young bloods and inculcating a culture of creative innovation. He continues to work intimately with TBWA's showcase clients, adidas chief among them.
Judges have awarded John multiple gold lions at Cannes, multiple gold pencils at The One Show, the grand clio and multiple golds at the Clios, best of show (twice) plus multiple gold, silver and bronze lotuses at AdFest, multiple gold and silver spikes at the Asian Advertising Awards, multiple pencils including gold at AWARD, the ADC prize (gold) in Tokyo, multiple acceptances in D&AD, Communication Arts and The Work book, as well as gold, silver and bronze awards in lesser shows around the world. He was named Asia's Creative of the Year 2004. He topped the Campaign Brief 2004 Creative Rankings in Asia/Pacific. He was named Chairman of the Print, Innovative and Integrated jury for the 2006 Clios. He was a member of the 2007 D&AD jury and has been asked to pass judgment on the work of others in Asia, America and Europe.
He would give it all back for more time in the water.

***

The Rethink Scholarship is a nifty little video promo. I like it. But I'm not sure they bought air time. It feels a little unfair to judge it as a television spot....


BEST TV
I don't buy into the thinking of "the best of a bad lot". Near enough is not enough. It's either distinctive and memorable - a worthy and deserving best - or it's not.
There's no point rewarding effort. We all work hard. And we all know how difficult it is to deliver world class work. I'd rather move on than be coerced into rewarding something that doesn't really deserve it.
None of the television really deserves it.
The Rethink Scholarship is a nifty little video promo. I like it. But I'm not sure they bought air time. It feels a little unfair to judge it as a television spot.
Peugeot is a television spot, it's just not a particularly good one. Their payoff is "motion & emotion". There's plenty of the former, none of the latter.
Wrangler is as self-indulgent as it gets (lighten up garcons, it's a pair of jeans)and it reminds me that I should've been more persuasive in arguing against the same campaign for last year's print Cannes Grand Prix. I wanted the Miller High Life work. I was in a minority of one.
The Star spot is perhaps the 283rd homage to the Nike ad of a decade ago. You know the one. A variety of basketball stars create a percussive soundtrack through syncopated dribbling and squeaky sneakers.
The Sony Vaio spot is the first one I've seen where the end logo starts the film. Turns out to be the wrong end logo.
Finally, you'd think that adidas + Star Wars + Snoop Dogg + Beckham + Daft Punk would equal a pretty amazing effort. You'd be wrong. But the shoes are wicked cool.

BEST PRINT
Again, nothing stood out enough to be considered the best. Most, in fact, had that familiar whiff about them. Designed more for award juries than people who actually buy things.
The Fujipix ad looking for a smile at a funeral (I can imagine many Japanese marketers giving the thumbs up to that one). The don't drink and fly ad for The Pilot Tavern. The salmon in a tin that's actually an oil drum for Skeena Wild. The chemical elements as scrabble pieces for the Environmental Recycling Insititute. The Birthday candles that you don't blow out for Amnesty International.
And what must be the swiftest ad ever to go from helping the world to being judged by it, the tear in the map earthquake work for AMI Haiti. (Frankly this last one is the most insidious as I can't help but think that the desire to aid humanity runs a distant second to the desire to aid award shelves in reception.)
So far, perfect score: two categories, zero bests.

BEST OUTDOOR
Shield Security is a brilliant bit of audience targeting. It's a shame the company's remit is confined to the Netherlands. They need to be recruiting for airports in the States. Every one of them. A very clever piece of work. Full marks.
The Metropolitan Police is a bit of classic outdoor as is Kiwi Shine. The upside-down crosses is this week's best use of tree and I'm sure those who shoot flying foxes in NSW will have fun putting a few holes in the new woodwork.
The World Press Photo work was a nice attempt to bring attention to world press photos, though it took perhaps a few too many steps to connect the dots.
It did generate some nice publicity, though, which is kind of the whole point.
For me, however, the best was the Coca-Cola Happiness Machine. I know it may not have been the first to combine humans and vending machines (think Uniqlo, think Flossie.com) but in this case I don't think it matters. Its potency is established as you watch each customer gather more and more bottles from their original dime. The human stuff later on is a bonus.
And even if it was done just once, in one obscure college campus it's still great. It's joyful. And it delivers the brand promise in an interesting and memorable way.
It's a worthy best.
Shame the same couldn't be said of the other categories.

Smart card

 AMBIENT   CANADA    January 27, 2010 01:22 (Edited: January 26, 2010 14:22)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2010/Jan/tn_26517_SMART_XMAS_CARD.jpg
This space efficient Holiday Card was mailed by BBDO Toronto to current and prospective smart car owners this holiday season.

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New words

 POSTERS   INDIA    January 27, 2010 01:19 (Edited: January 26, 2010 14:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Jan/tn_26490_thinko1.jpg
A poster campaign from Lucifer Labs Chennai to launch the resume management service of Thinkosaur.com.

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Insurance from a bird's eye point of view

 TV   USA    January 27, 2010 00:42 (Edited: January 26, 2010 13:42)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2010/Jan/26615_Allstate_multiples_1.jpg
The Whitehouse, Bicoastal/ChicagoLondon editor/partner Marc Langley sees people in miniature in the new :30 "Multiples", out of Leo Burnett, Chicago.




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On the beach

 RADIO   SOUTH AFRICA    January 27, 2010 00:35 (Edited: January 26, 2010 13:35)
https://www.bestadsontv.com/news/../images/radioshot.jpg
Ogilvy Cape Town remind South Africans that the NSRI will be patrolling our beaches and keeping us safe over the summer.

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All caught on camera

 INTERACTIVE   UK    January 27, 2010 00:24 (Edited: January 26, 2010 13:24)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Jan/tn_26417_44INCHEST1.jpg
An online dating site where you can meet married women turns into something more sinister. Interactive from JWT London

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Sell your car

 OUTDOOR   BELGIUM    January 27, 2010 00:12 (Edited: January 26, 2010 13:12)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Jan/tn_26538_ALFA-SECONDHAND-ENG.jpg
As part of a sales promotion campaign via Duval Guillaume, Antwerp during the Brussels car fair, Alfa Romeo converted bus shelters into free classified ad hoardings. After all, since a new Alfa Romeo is now so cheap, you'll want to be getting rid of your current wheels pretty quick. People started putting up their ads almost immediately.

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Changing animals

 OUTDOOR   BRASIL    January 27, 2010 00:08 (Edited: January 26, 2010 13:08)

Tear in the world

 PRINT   PORTUGAL    January 26, 2010 23:59 (Edited: January 26, 2010 12:59)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Jan/tn_26614_AMI_Haiti_ing.jpg
The torn map of Haiti symbolizes the destruction of both the city and peoples' lives by this earthquake, and calls attention to the need for immediate help and donations Ad by Y&R Lisbon.

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The focus of your attention

 PRINT   INDIA    January 26, 2010 23:48 (Edited: January 26, 2010 12:48)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Jan/tn_26606_funeral.jpg
Fuji camera print ads from RMG Connect New Delhi

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Cereal serial

 WEB FILM   USA    January 26, 2010 23:37 (Edited: January 26, 2010 12:37)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2010/Jan/26613_bearnaked2.jpg
On the heels of their recently launched multimedia campaign introducing Google's highly anticipated Nexus One smartphone, San Francisco based content creation specialists TEAK continue their longstanding relationship with Amazon Advertising San Francisco by completing a :60 banner ad promoting Bear Naked Granola cereal.

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Bare for beer

 WEB FILM   USA    January 26, 2010 23:26 (Edited: January 26, 2010 12:26)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2010/Jan/26610_bl1.jpg
Tool of North America Director Erich Joiner's comedic storytelling sensibilities are on tap for Bud Light in the latest viral video from DDB. Clothing Drive is the hilarious sequel to the Emmy award winning Swear Jar, one of the most popular web films of 2008.

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One ski

 TV   SWEDEN    January 26, 2010 23:20 (Edited: January 26, 2010 12:20)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2010/Jan/26605_dreaming_in_mono_screengrab.jpg
McDonald's will this week unveil an entertaining film led activity in the Nordic region. It is the result of a collaboration between McDonald's, digital creative agency Perfect Fools and TV production company Happy Fiction. The film is written and directed by Jens Jonsson. Dreaming in Mono is a 60 minute satire told primarily over seven episodes. It will be broadcast on four TV networks in the Nordic region and across multiple digital channels including dreaminginmono.com, Twitter and Facebook. The film is supported by Mono Madness, a downhill skiing viral game.

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We are animals

 TV   FRANCE    January 26, 2010 14:07 (Edited: January 26, 2010 03:07)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2010/Jan/26601_Wrangler_1.jpg
Fred & Farid spot for Wrangler that continues the Cannes Lions Grand Prix theme of 'We are Animals'

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Delivering Happiness

 AMBIENT   USA    January 26, 2010 14:04 (Edited: January 26, 2010 03:04)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Jan/tn_26596_Picture_91.png
A Coca-Cola vending machine is transformed into a happiness machine by Definition 6.

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Listen to the seat belts

 RADIO   AUSTRALIA    January 26, 2010 01:22 (Edited: January 25, 2010 14:22)
https://www.bestadsontv.com/news/../images/radioshot.jpg
The argument for seatbelts is irrefutable.But people are sick and tired of the Government telling them what they should and shouldn't do. As soon as they hear a Public Service message on the radio, they switch off.All Clemenger BBDO Adelaide had to do was get people to listen...

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Stars on the street

 TV   CANADA    January 26, 2010 01:14 (Edited: January 25, 2010 14:14)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2010/Jan/26599_StarWars.jpg
Star Wars and adidas Originals have officially joined forces. Vader and the Stormtroopers land on our street corner greeted by Snoop Dogg, David Beckham, Calle 13, DJ Neil Armstrong and Daft Punk.

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