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 Nike shoes become a musical instrument in this film via Wieden+Kennedy Tokyo. VIEW THE SPOT
 This week's guest judge is Graeme Hall, Senior Copywriter at Y&R New York - the second most awarded agency at Cannes last week. I'm guessing there'll be a few sore heads out there after the rose-fuelled advertising orgy that is Cannes. With that in mind, I'll keep this simple. Maybe not gentle, but certainly simple. Overall: Doesn't really matter what I say here: the real winners were the guys on the shoot for Euromillions. You bastards.... READ MORE
 A celebration of firsts from Sprint via Goodby, Silverstein & Partners, San Francisco VIEW THE SPOT
 The campaign from AMV BBDO London features a group of friends taking part in a paintball contest on a remote tropical island VIEW THE SPOT
 National heroes are usually represented in coins, statues or history books.Always holding the same heroic poses. Always riding on horseback or looking at the horizon. For Argentina's bicentenary independence celebration, El Almacen Buenos Aires chose to represent their national heroes in an original way that was never seen before. They were shown as ordinary guys doing everyday activities. Like you. Like me. Until they decided to make a difference. VIEW THE SAN MARTIN ADVIEW THE MORENO ADVIEW THE BELGRANO AD
 The purpose of the campaign from Marmalade Melbourne was to remind people about the time they have to themselves to read a book, their favorite poetry, an article or comic when they take the bus. The idea in the spots was to take the listener on a journey by re-creating what they would hear or imagine if they were reading something on the bus. PLAY THE COMIC SPOTPLAY THE KARATE SPOTPLAY THE TRAVEL SPOT
 Directed by Shilo's Evan Dennis via TracyLocke, this spot promotes Mountain Dew's new signature product design from professional skater, actor and artist Paul Rodriguez and famed artist Don Pendleton. VIEW THE SPOT
 There are over 300,000 homeless children in the Philippines. Many are born of drug-addicted parents, live their life on the streets, and have to beg and scavenge for food. So, the strategy for BBDO Guerrero/ Proximity Philippines was to really emphasize that these kids, through no fault of their own, have never had a chance at life. VIEW THE SPOT
 Cars pump over 3,000 tons of carbon dioxide every day. This is accelerating global warming and gradually suffocating our planet and us. To help turn the tide, Greenpeace via Grey Hong Kong wanted to persuade Hong Kong's 380,000 drivers to stop polluting by launching a campaign for a Car Free Day 2009. VIEW THE SPOT
 Description: Images of envelopes with custom-engraved steel push plates were installed on the school's doors. The School of Visual Arts students literally "Pushed The Envelope" while entering and exiting.Idea from KNARF New York. VIEW OUTDOOR
 Brandhouse liquor company's Drive Dry initiative through FoxP2, Cape Town wanted to confront South African's nonchalant attitude towards drinking and driving. Potential drunk drivers needed to be reached at the crucial time when they are thinking of driving home after a party. The thought that drinking and driving turns your car into a murder weapon led to the idea of placing cars inside giant evidence bags. VIEW OUTDOOR
 Grey Hong Kong created a comb placed on top of a quasi article of a web page telling the "rough situations of current women". Upon clicking, the comb will fall down vertically, and transform the horizontal copy lines into vertical ones at ease. The ad then immediately directs the viewer to Pantene's home site for further information. VIEW INTERACTIVE DETAILS
 WhybinTBWATequila, Sydney has released 'Politician', the latest in the 'Lazy' series of spots for RaboBank VIEW THE SPOT
 Automatic sliding doors designed by Dpz Sao Paulo to publicize the magic course at the Senac Technical School. Making of video on www.senacmagic.com VIEW THE AD
 The launch of the new M&M'S Pretzel by BBDO New York is the biggest launch in recent M&M'S history. More impressive, it reflects a completely integrated and holistic approach. In the launch work, we see the return of Orange and the introduction of a new character, aptly named Pretzel Guy. VIEW THE SPOT
 The idea from Lowe Bull, Cape Town is to give the viewer a reality check by showing that this glamorous fur handbag was once an animal. We convey this message by giving the bag real intestines as if it were a live animal being ripped open. The fact that the woman is completely nonchalant about the animal innards is a device to show that people don't see the torture committed by the fur trade when purchasing fur. VIEW THE SPOT
 Lotus Light through Grey Hong Kong help get water to the parched. VIEW THE SPOT
 To strengthen that TIKI is the Indonesia's No. 1 delivery service Publicis Jakarta went to the jungle. VIEW THE AD
 Bacardi are working with the Right Hand that's always right to give out flirting advice. He effectively dishes out fortune cookies to inspire better flirting. So before you to talk to the girl, talk to The Hand.Site by Fitzroy, Amsterdam VIEW INTERACTIVE DETAILS
 Become Indestructible is a newly launched campaign for L'Oreal StudioLine via McCann and Hellohikimori Paris.The main feature is the hairstyler, where you can import your face (from your desk, facebook, or your webcam) and try a dozen of haircuts. You can also try the video facemapping to embody some talented street soccer players. VIEW INTERACTIVE DETAILS
 The objective of this spot from The Hive Dublin was to show the impact childhood memories have in shaping your future. VIEW THE SPOT
 Pirate's Ben Sharony sound designed and mixed a series of recent spots promoting VH1's Hip Hop Honors the Dirty South, hosted by stand up comedian and actor Craig Robinson (The Office, Hot Tub Time Machine). Sharony brilliantly brought to life the gritty sounds of the American South with audio from hip hop culture, giving the viewer a preview of what the one of a kind show held in store. VIEW THE INTRO SPOTVIEW THE GANGSTER SPOTVIEW THE MICROPHONE SPOT
 Two lenticular lighted panels were installed in subway stations to mimic "The Wave", the celebration of Brazilian fans. Those walking past the panel will see the Gigantic Wave forming right before their eyes as they pass the 16 meter long panel created by JWT Sao Paulo. VIEW OUTDOOR
 Mini what?D'arc Mini Challenge is a driving game created by X3 Studios for D'arc (one of the best clubs from Timisoara, Romania). The mission is to drive a Mini Cooper along the bar and deliver different ingredients to the bartenders so they can mix some drinks. . VIEW INTERACTIVE DETAILS
 Advertising Bureau & Consultancy Kolkata present minimum communication for a headache pill VIEW THE AD
 Can Creative, Shanghai take to the ice in this spot for MG VIEW THE SPOT
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