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Seen and noted

Guest judge: Richard Gorodecky, ECD, Amsterdam Worldwide

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    September 01, 2010 01:01 (Edited: April 12, 2011 07:29)
https://www.bestadsontv.com/news/upload/Richard_Gorodecky-NEW-web.jpgRichard Gorodecky is the executive creative director of Amsterdam Worldwide. He has spent the last 14 years creating international advertising campaigns for some of the biggest brands in the world including Nike, Coca-Cola, Chevrolet, Intel, Electronic Arts, Panasonic, Gore-Tex, Opel, Asics, Onitsuka Tiger, Pernod Ricard and Anheuser-Busch InBev.

Dirty Fireman gets an insanity award this week. There isn't enough madness in advertising these days. We've all become a bit too grown up as of late. I can only hope this piece of work heralds a new dawn of things not really making any sense. I miss the good old days. I miss my lobster.

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Obsessed with the right things?

 PRINT   SINGAPORE    August 31, 2010 23:44 (Edited: August 31, 2010 13:44)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Aug/tn_31138_BreastCancer2.jpgWomen can be obsessed about unimportant things. Agency DDB Singapore.

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VIEW THE BOTTOM AD
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Soft landings

 PRINT   THAILAND    August 31, 2010 23:09 (Edited: August 31, 2010 13:09)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Aug/tn_31135_PRC14-008C_Marble.jpgThe effect dropping a valuable item if it's wrapped in 3M Cushion Wrap is demonstrated here by Creative Juice Bangkok.

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Man up, man

 OUTDOOR   USA    August 31, 2010 21:34 (Edited: August 31, 2010 11:34)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2010/Aug/tn_31077_ManUpBoard.jpgMiller Lite Man Up Billboards designed by DraftFCB Chicago

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The Bollywood squirrels

 TV   INDIA    August 31, 2010 20:45 (Edited: August 31, 2010 10:45)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/6153e_0000.png?width=120&filewidth=400&fileheight=300&filetime=1283176800&image=s3://bestadsontv.com/thumbs/6153e_0000.pngA young man takes break to have a KitKat and suddenly he notices something very interesting. A squirrel serenades a female squirrel Bollywood style in this spot from JWT Delhi.

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The third Halo arrives

 TV   USA    August 31, 2010 19:45 (Edited: August 31, 2010 09:45)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/dc8a3_0001.png?width=120&filewidth=400&fileheight=224&filetime=1283176800&image=s3://bestadsontv.com/thumbs/dc8a3_0001.pngThe third in the series of the Halo 'Reach' campaign from AgencyTwoFifteen, San Francisco

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8 Smartie kids team with 8 adult artists

 TV   AUSTRALIA    August 31, 2010 19:40 (Edited: August 31, 2010 09:40)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/6df90.png?width=120&filewidth=320&fileheight=225&filetime=1283176800&image=s3://bestadsontv.com/thumbs/6df90.pngThe 8 Colours of Fun campaign, via JWT Sydney, sees eight kids - one for each Smarties colour - paired with eight adult artists. The aim is for each duo to create an artwork inspired by their designated colour.

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Australian Lamb springs into er... Spring

 TV   AUSTRALIA    August 31, 2010 19:31 (Edited: August 31, 2010 09:31)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/29747.png?width=120&filewidth=320&fileheight=180&filetime=1283176800&image=s3://bestadsontv.com/thumbs/29747.pngLamb, 'what everyone's eating this season' is the smouldering new star of the show with the launch of Meat & Livestock Australia's (MLA) latest campaign via BMF Sydney, designed to get people in the mood for Lamb this spring.

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Ask what your smart phone can do for you

 PRINT   USA    August 31, 2010 19:08 (Edited: August 31, 2010 09:08)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Aug/tn_31126_JFK_2010_print_Page_1.jpgEvery stop, every speech from JFK's campaign from 50 years ago is being rebroadcast as it happened 50 years ago, in a new campaign for the JFK Library and Museum, via The Martin Agency, Richmond. Readers can access the campaign via their smart phone and QR reader and can follow JFK's daily movements in 1960 via Twitter.com/kennedy1960.

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Newpan does the impossible

 PRINT   ISRAEL    August 31, 2010 18:57 (Edited: August 31, 2010 08:57)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Aug/tn_31123_mo_shirot_eng_72dpi.jpgNewpan is the No. 1 electronics retailer in the country The ad from Shalmor Avnon Amichay/Y&R Interactive Tel Aviv refers to the famous biblical story when Moses did the impossible and brought water out of a rock.Here we used honey instead of water as honey is a traditional food eaten on Rosh Hashana (the Jewish New Year).The line:The things we'd do for you. Happy New Year. Newpan Service

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Pop the pop ups

 INTERACTIVE   NETHERLANDS    August 31, 2010 18:40 (Edited: August 31, 2010 08:40)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/5ebda_0000.png?width=120&filewidth=400&fileheight=226&filetime=1283176800&image=s3://bestadsontv.com/thumbs/5ebda_0000.pngHubba Bubba via Woooow Amsterdam created this online widget that makes killing pop-ads more fun.

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Instant karma

 INTERACTIVE   CANADA    August 31, 2010 18:34 (Edited: August 31, 2010 08:34)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2010/Aug/tn_31113_Picture_4_0.jpgWhen P&G's Herbal Essences Hydralicious shampoo and conditioner and Venus Embrace razors decided to team up for a winter promotion, they needed a big idea that tied them together. Saatchi & Saatchi Toronto came up with the proposition that in the winter, women still need to be soft from head to toe, because Canadian winters are the perfect time to cuddle up and get close to somebody. From that big idea, the Cuddle Me Sutra concept was born.

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The doors open up

 RADIO   SOUTH AFRICA    August 31, 2010 18:30 (Edited: August 31, 2010 08:30)
https://www.bestadsontv.com/news/../images/radioshot.jpgThis spot was done by Bester Burke Slingers Cape Town for Car Magazine's September issue, featuring the Mercedes Benz SLS AMG 'Gullwing.'

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DDB develops magic dishes for Morning Fresh

 INTEGRATED   AUSTRALIA    August 31, 2010 01:53 (Edited: August 30, 2010 15:53)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/a68b7.png?width=120&filewidth=320&fileheight=180&filetime=1283090400&image=s3://bestadsontv.com/thumbs/a68b7.pngTo highlight the dishwashing power of Morning Fresh, DDB Group Melbourne has developed a range of dishes that when submerged in hot water, magically transform from super dirty to super clean in seconds. www.dirtydish.com.au

VIEW THE DIRTY COWBOY WEB FILM
VIEW THE DIRTY FIREMAN WEB FILM
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The tweet written book

 INTERACTIVE   BRASIL    August 30, 2010 20:08 (Edited: August 30, 2010 10:08)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Aug/tn_31110_Picture_5_0.jpgLODUCCA.MPM, Sao Paulo, launched AlephTweets to promote The Aleph, the newest release of the internationally bestselling author Paulo Coelho. The website "rewrites" the book in real-time, word by word, with tweets from all over the world. Via his twitter account Coelho wrote: "Loducca using software to combine tweets+words of The Aleph".

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Keep it all in a shoebox

 TV   NEW ZEALAND    August 30, 2010 20:04 (Edited: August 30, 2010 10:04)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/e6116_0003.png?width=120&filewidth=400&fileheight=224&filetime=1283090400&image=s3://bestadsontv.com/thumbs/e6116_0003.pngState is one of the biggest Insurance companies in New Zealand. Colenso BBDO, Auckland's task was to re-engage with customers and win back some love for the brand. The premise was simple; State care about your stuff as much as you do. The campaign kicked off with a nationwide search to find out what things Kiwis care about most. State will then find a way to protect these things, even the things you might not think you can insure.

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The murder starts here

 INTERACTIVE   NETHERLANDS    August 30, 2010 19:47 (Edited: August 30, 2010 09:47)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Aug/tn_31109_Lichaam_van_de_dood.jpgTo promote the book by Elizabeth George, a thriller called This Body of Death (In Dutch Lichaam van de Dood), agency Houdini, Amsterdam came up with this easy to re-tweet, easy to email and Facebook-friendly approach. We let the readers experience the first part of Elizabeth George's book 'live': the discovery of a dead body on a cemetery. It started out on Twitter and Facebook with messages like ' Is that a dead body over there? Check the live webcam!' And let curiosity (and social media) do the rest.

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Where the boss rules the night

 INTERACTIVE   NETHERLANDS    August 30, 2010 19:43 (Edited: August 30, 2010 09:43)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Aug/tn_31108_Boss_Night.jpgBOSS through Blast Radius, Amsterdam launches a new web site connecting international urbanites with local nighttime traditions around the world, for the launch of the new fragrance for men, 'BOSS Bottled. Night.' The cities featured on the site change according to where it's dusk, with content related to each city, like streams of weather info from Yahoo, mood sentiment from Twitter and stats on lifestyle researched specifically for BOSS.

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Pillow fright

 TV   FRANCE    August 30, 2010 19:39 (Edited: August 30, 2010 09:39)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/9d759.png?width=120&filewidth=320&fileheight=180&filetime=1283090400&image=s3://bestadsontv.com/thumbs/9d759.pngFunny ending for a Pillow fight in this spot from DRAFTFCB Paris for Conforma appliances.

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Shirt like a blind

 PRINT   CHILE    August 30, 2010 19:35 (Edited: August 30, 2010 09:35)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Aug/tn_31104_columbia_shades.jpgUV sun protection is also possible with Columbia sportswear shirts in this ad from Prolam Y&R, Santiago.

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Follow the walls to the beer

 INTERACTIVE   USA    August 30, 2010 19:17 (Edited: August 30, 2010 09:17)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Aug/tn_31107_Picture_4_0.jpgPacifico is the beer of authentic Mexico,hand made, imperfect, off-the-beaten-path. How does that translate to the hi tech world of the Internet? Creature, Seattle created MexicoViaPacifico.com each page a custom, hand painted wall in Mexico and California filmed and broadcast live to the Internet. Walls exist in places at Pacifico's heart: historic Mazatlan where the beer is brewed, a surfboard factory in Puerto Escondido, a rustic hotel in Baja, and Venice Beach Pacifico's adopted home in America. To encourage real world adventure, clicking on 'Visit this Wall' opens a Google Maps result showing the location of each wall.

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Always smile at a crocodile

 INTERACTIVE   FRANCE    August 30, 2010 19:11 (Edited: August 30, 2010 09:11)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Aug/tn_31106_Picture_3_0.jpgEnjoy a magic travel across the life of Rene Lacoste and the history of the world-famous crocodile brand in this site by Septime Creation, France

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Liar,liar the deals on fire

 RADIO   NEW ZEALAND    August 30, 2010 19:08 (Edited: August 30, 2010 09:08)
https://www.bestadsontv.com/news/../images/radioshot.jpgBurger King asked Colenso BBDO, Auckland to highlight how good the deals are in their Flaming Great Value range.

PLAY THE EARS SPOT
PLAY THE FLOWERS SPOT

Eric Quennoy, Mark Bernath, replace Jeff Kling at W+K Amsterdam

 PEOPLE   NETHERLANDS    August 29, 2010 15:35 (Edited: August 29, 2010 05:35)
https://www.bestadsontv.com/news/upload/Screen%20shot%202010-08-29%20at%208.10.50%20AM.pngExclusive - Bestads can reveal that Wieden + Kennedy Amsterdam creative directors Eric Quennoy (left) and Mark Bernath (right) have been elevated to the joint ECD gig following the departure of ECD Jeff Kling, who is leaving to pursue other opportunities.

Quennoy has been at W+K Amsterdam since April 2006 after working in New York for 8 years, his last post working with David Droga at Publicis, where his work was recognized at Cannes, Clio, and D&AD.

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Electronic heartbreaker

 TV   SWITZERLAND    August 28, 2010 21:03 (Edited: August 28, 2010 11:03)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/ca11e_0000.png?width=120&filewidth=400&fileheight=226&filetime=1282917600&image=s3://bestadsontv.com/thumbs/ca11e_0000.pngThe campaign promotes the new Orange Me subscription where you can choose as much talk, text or surf as you want. So Saatchi & Saatchi Switzerland created unique characters and showed what Orange Me subscription they have chosen.

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Recycled graves

 OUTDOOR   SRI LANKA    August 28, 2010 20:52 (Edited: August 28, 2010 10:52)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2010/Aug/tn_31095_dengue.jpgSaatchi & Saatchi, Colombo help stop Dengue fever with this outdoor installation

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The next big Audi

 TV   GERMANY    August 27, 2010 18:07 (Edited: August 27, 2010 08:07)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/a692a_0001.png?width=120&filewidth=400&fileheight=226&filetime=1282831200&image=s3://bestadsontv.com/thumbs/a692a_0001.pngAudi via Heimat Werbeagentur, Berlin introduces the next big Audi.

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Music in the face of war

 TV   INDIA    August 27, 2010 18:02 (Edited: August 27, 2010 08:02)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/bdf9f_0001.png?width=120&filewidth=400&fileheight=328&filetime=1282831200&image=s3://bestadsontv.com/thumbs/bdf9f_0001.pngOver the years MTV has progressively changed, but something that
hasn't is the love for music and the tongue-in-cheek view of
everything. The MTV in-house team shows the controversial and always
hot Indo-Pakistan relations. We step into the war zone with our fingers
crossed, screamed 'MUSIC RULES!' and run like hell!

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The bug army meets it's match

 PRINT   ROMANIA    August 27, 2010 17:52 (Edited: August 27, 2010 07:52)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Aug/tn_31074_Raid_Flashlight.jpgDraftFCB, Bucharest created these ads for Raid.

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Degradeable family

 OUTDOOR   NEW ZEALAND    August 27, 2010 17:43 (Edited: August 27, 2010 07:43)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Aug/tn_31071_Weather_bestads.jpgPublicis Mojo, Auckland dramatise the effect winter weather has on those living in poverty, symbols of basic needs(heat, food, power and simple comforts) were printed on degradeable paper in order to break down in the rain and wind. Within one month of winter the family was left with nothing.

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No high GI for our princesses

 TV   INDONESIA    August 26, 2010 19:34 (Edited: August 26, 2010 09:34)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/cf757.png?width=120&filewidth=320&fileheight=256&filetime=1282744800&image=s3://bestadsontv.com/thumbs/cf757.pngLuscious Director Tina Bull creates whimsical magic in this Dentsu Indonesia TVC for Soy Joy.This enticing TVC places princesses in an ordinary office environment - unveiling the princess in us all and visually puts the magic back into 3pm snack time.

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The spicy burger arrives

 PRINT   SAUDI ARABIA    August 26, 2010 19:04 (Edited: August 26, 2010 09:04)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Aug/tn_31057_spicyimage1.jpgKudu is a chain in Saudi Arabia that is known for their spicy burgers. Agency: Targets Leo Burnett

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Heat relief from Eden

 OUTDOOR   ISRAEL    August 26, 2010 18:51 (Edited: August 26, 2010 08:51)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Aug/tn_31066_mey-eden.jpgAs summer temperatures soared, BBR Saatchi & Saatchi brought the cool relief of chilled spring water to thousands of sweltering passers-by in downtown Tel Aviv. Giant water coolers were embedded into a 140-meter long billboard that featured imagery from the water's source

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Burn bag

 OUTDOOR   PHILIPPINES    August 26, 2010 18:47 (Edited: August 26, 2010 08:47)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Aug/tn_31065_BAG_BOARD.jpgTo illustrate its slimming benefits, DDB DM9JaymeSyfu, Manila created this complimentary BURN BAG to be given away with every bottle of GNC Burn 60 purchased.

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Creaky deposit

 RADIO    August 26, 2010 18:31 (Edited: August 26, 2010 08:31)
https://www.bestadsontv.com/news/../images/radioshot.jpgJoint pain causes people to be burdened by their own bodies; normal tasks are made more difficult due to arthritis. DDB DM9JaymeSyfu, Manila present PHAREX NAPROXEN SODIUM as the answer to this painful problem.

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Balls, babes and beer

 TV   USA    August 25, 2010 19:40 (Edited: August 25, 2010 09:40)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/21cf9_0000.png?width=120&filewidth=400&fileheight=226&filetime=1282658400&image=s3://bestadsontv.com/thumbs/21cf9_0000.pngCorona Extra is bringing humor to the beach in its newest spot by Cramer-Krasselt, Chicago for NFL programming, "Football Trick."

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Guest judge: Ewan Paterson, chief creative officer, DDB Chicago

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    August 25, 2010 05:56 (Edited: April 12, 2011 07:29)
https://www.bestadsontv.com/news/upload/EWAN-PATTERSON-DDB-CHICAGO-web.jpgThis week's guest judge is Ewan Paterson, Chief Creative Officer of DDB Chicago. Most recently, Ewan served as Executive Creative Director and Managing Partner of CHI+Partners in London.

There's an un-written rule, or is it written, that you can't review your own work. Stops one being outrageously biased. And the like.
With that in mind I won't comment on the great addition to Drench water 'brains perform best when hydrated' campaign, featuring the great 80s track 'Oops Up-Side Your Head', accompanying a man who cleverly sorts his head out on his way to work while drinking the increasingly popular mineral water and instead say how much I enjoyed the craft and humor in the latest addition to the Carlton Draught campaign...

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It's not OK if you're not OK

 TV   NEW ZEALAND    August 25, 2010 00:23 (Edited: August 24, 2010 14:23)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/8ec4b.png?width=120&filewidth=320&fileheight=180&filetime=1282572000&image=s3://bestadsontv.com/thumbs/8ec4b.pngPerpetrators and victims of family violence are surrounded by people who could help them – friends, family, neighbours, workmates . . . yet so often, no one speaks up. Spots from DraftFCB Auckland.


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Start up space free

 AMBIENT   SINGAPORE    August 25, 2010 00:17 (Edited: August 24, 2010 14:17)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/644ed_0000.png?width=120&filewidth=400&fileheight=320&filetime=1282572000&image=s3://bestadsontv.com/thumbs/644ed_0000.pngTo shift Martell VSOP from a brand that showcases success to a brand that enables success TBWA Singapore created this outdoor installation.

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A new torch song

 TV   USA    August 24, 2010 19:08 (Edited: August 24, 2010 09:08)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/234aa_0000.png?width=120&filewidth=400&fileheight=226&filetime=1282572000&image=s3://bestadsontv.com/thumbs/234aa_0000.pngBBDO New York tapped music masters Yessian to create a tune for AT&T's Blackberry Torch that's causing an astounding internet stir.

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