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Seen and noted

Guest judge: Josh Rogers, CD the Americas, Imagination, New York

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    December 01, 2010 07:56 (Edited: April 12, 2011 07:25)
https://www.bestadsontv.com/news/upload/Josh2_bw.jpgTV Winner: Orangina: I'm actually from the Planet of The Animals, where Orangina is actually used as everything. So this is just a really terrific product demo. Might have cut it a little differently, but I'm really jealous of the slow mo shampoo closeup and the sexy locker room and car wash scenes. Very memorable.

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The school Christmas play delivers the the message

 TV   USA    December 01, 2010 02:19 (Edited: November 30, 2010 15:19)
http://www.bestadsontv.com/includes/image.php/410f7_0000.png?width=120&filewidth=554&fileheight=314&filetime=1291035600&image=s3://bestadsontv.com/thumbs/410f7_0000.pngHappy HoliDS from Nintendo! Commercial features Nintendo DSi XL game console. Agency: Leo Burnett Chicago.

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Life on Mars

 TV   FRANCE    December 01, 2010 02:11 (Edited: November 30, 2010 15:11)
http://www.bestadsontv.com/includes/image.php/24597_0000.png?width=120&filewidth=556&fileheight=314&filetime=1291035600&image=s3://bestadsontv.com/thumbs/24597_0000.pngThe generosity of strangers is witnessed in this Mars spot from CLM BBDO, Boulogne Billancourt, France

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It's time to melt capital punishment

 PRINT   FRANCE    December 01, 2010 01:28 (Edited: November 30, 2010 14:28)
http://www.bestadsontv.com/files/print/2010/Nov/tn_32975_AmnestyInternational_FiringSquad.jpgA campaign from TBWA Paris for Amnesty International calling for "death to death penalty".

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Polo helps you make a sale

 PRINT   SOUTH AFRICA    December 01, 2010 01:02 (Edited: November 30, 2010 14:02)
http://www.bestadsontv.com/files/print/2010/Nov/tn_32956_SELL_YOUR_CAR.jpgCHALLENGE for Ogilvy Cape Town produce a newspaper ad for the desirable new Volkswagen Polo. SOLUTION we targeted people in the market for a new car. In the motoring sections of newspapers, we ran a double-sided ad that capitalised on the Polo’s appeal. By cutting out and using the ad, people could put their current cars up for sale, while driving around with a constant reminder of the car they’d rather have: the gorgeous new Polo.RESULT We turned car windows into a new media space. Every car that used our ad became a mini billboard for the Polo’s sheer desirability – a fact made even better when it was a Toyota or Ford with our Volkswagen message in its window.


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Everybody can be the hero

 TV   AUSTRIA    November 30, 2010 22:33 (Edited: November 30, 2010 11:33)
http://www.bestadsontv.com/includes/image.php/52b01_0000.png?width=120&filewidth=560&fileheight=302&filetime=1291035600&image=s3://bestadsontv.com/thumbs/52b01_0000.pngEuro RSCG Vienna show how you fill in time before you take on Robin Hood.

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Putting all the images together

 PRINT   ISRAEL    November 30, 2010 20:10 (Edited: November 30, 2010 09:10)
http://www.bestadsontv.com/files/print/2010/Nov/tn_32947_Underwater_72.jpgThe new gettyimages campaign created by Shalmor Avnon Amichay /Y&R Interactive Tel Aviv shows the power of mixing together different images creating an entirely new and exciting one:The new image is built entirely from the 2 images that enter the meat-grinder.

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What an Amaysim journey

 TV   AUSTRALIA    November 30, 2010 20:03 (Edited: November 30, 2010 09:03)
http://www.bestadsontv.com/includes/image.php/8678a_0001.png?width=120&filewidth=560&fileheight=314&filetime=1291035600&image=s3://bestadsontv.com/thumbs/8678a_0001.pngBased on a successful European business model, amaysim is a pure SIM-only product offering low rates for voice, SMS and data, with no flagfall Australia-wide, meaning the average Australian mobile user can expect to save up to 50% on their bill. This spot via BMF Sydney is part of an integrated campaign just launched with a massive presence across multiple channels - from outdoor to TV, POS to online.

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Billboard with a twist

 OUTDOOR   BRASIL    November 30, 2010 19:58 (Edited: November 30, 2010 08:58)
http://www.bestadsontv.com/files/print/2010/Nov/tn_32962_painel_enrolado_land_local_final_livro.jpgFiladelfia, Belo Horizonte produced this billboard with a twist

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Now get paid on time

 INTERACTIVE   BELGIUM    November 30, 2010 19:51 (Edited: November 30, 2010 08:51)
http://www.bestadsontv.com/files/print/2010/Nov/tn_32963_chip..jpgUSG People, one of the world's biggest Outsourcing companies,launched ikki.be. A new portal for freelancers in search of new projects.The mission for Duval Guillaume Antwerp was to build awareness among freelancers and make them sign up at ikki.be. We learned that one of freelancers biggest concerns is to get their money in time. Which they usually don't. But as from now any freelancer will be able to recall the accounts department of their late payment. With a little smile.


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Missing in action

 POSTERS   FINLAND    November 30, 2010 19:45 (Edited: November 30, 2010 08:45)
http://www.bestadsontv.com/files/print/2010/Nov/tn_32946_A_jamming_sex_machine_.jpg358 Helsinki will tell you guys in the army love sex and gossip. The poster show how smoking can damage the circulation of blood in those crucial thin veins.

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Fighting the war for fitness

 TV   SOUTH AFRICA    November 30, 2010 19:42 (Edited: November 30, 2010 08:42)
http://www.bestadsontv.com/includes/image.php/6e9ec.png?width=120&filewidth=320&fileheight=175&filetime=1291035600&image=s3://bestadsontv.com/thumbs/6e9ec.pngIn true Garmin style, the Fitness TV commercial via Volcano, Johannesburg has been created to evoke conversation; it is by no means an 'ordinary' fitness commercial with the 'expected' sights and sounds.

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Shaking things up at caramel

 RADIO   NEW ZEALAND    November 30, 2010 19:23 (Edited: November 30, 2010 08:23)
https://www.bestadsontv.com/news/../images/radioshot.jpgThere are plenty of signs you love McDonald's. Here are a few signs from DDB Auckland you'll love their new caramel shake.

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Weird Orangina life

 TV   FRANCE    November 30, 2010 17:08 (Edited: November 30, 2010 06:08)
http://www.bestadsontv.com/includes/image.php/243a4_0000.png?width=120&filewidth=560&fileheight=302&filetime=1291035600&image=s3://bestadsontv.com/thumbs/243a4_0000.pngFred and Farid Paris and Tom Carty create this Orangina Original spot that shows the weird side of life.

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Jeep takes on the elements

 TV   CHINA    November 30, 2010 16:58 (Edited: November 30, 2010 05:58)
http://www.bestadsontv.com/includes/image.php/444f9_0004.png?width=120&filewidth=560&fileheight=314&filetime=1291035600&image=s3://bestadsontv.com/thumbs/444f9_0004.pngA new spot for Jeep via Lowe Worldwide, Shanghai.

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V8 Supercars builds world's first V8 skateboard

 WEB FILM   AUSTRALIA    November 30, 2010 14:47 (Edited: November 30, 2010 03:47)
http://www.bestadsontv.com/includes/image.php/3385f_0000.png?width=120&filewidth=560&fileheight=314&filetime=1291035600&image=s3://bestadsontv.com/thumbs/3385f_0000.pngSkateboarding legend Tony Hawk is coming to Australia for the Sydney Telstra 500 V8 Supercars race. So GPY&R, Brisbane thought it would be cool to build him the world's first V8 powered skateboard.

On Friday, the official video of 'Tony Hawk's V8 Skateboard Project' was posted on V8 Supercars' YouTube channel and Facebook page to an audience of 110,000 V8 hard-core fans. Within hours it occupied the coveted 'Top Trending' spot on YouTube's homepage becoming Australia's third most watched video for the day.

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Steven Seagal to play YOU in 3min video

 INTEGRATED   AUSTRALIA    November 30, 2010 14:34 (Edited: November 30, 2010 03:34)
http://www.bestadsontv.com/includes/image.php/ab9a3_0003.png?width=120&filewidth=560&fileheight=314&filetime=1291035600&image=s3://bestadsontv.com/thumbs/ab9a3_0003.pngThis new integrated campaign, via Clemenger BBDO Melbourne, is all about those stories that you tell your mates over a beer, the funny, exciting stuff that gets better the more times you tell it. Carlton Dry will re-create the winner's story as a three minute online film with Steven Seagal playing the part of the winner.

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Call and watch her crash

 INTERACTIVE OUTDOOR   ROMANIA    November 27, 2010 21:27 (Edited: November 27, 2010 10:27)
http://www.bestadsontv.com/includes/image.php/f8f8d_0000.png?width=120&filewidth=420&fileheight=314&filetime=1290776400&image=s3://bestadsontv.com/thumbs/f8f8d_0000.pngRomanian Traffic Police The Fake Accident Interactive Ambient AD created Mercury360/ Bucharest

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Melbourne brings the Cup Boags brings the beer

 PRINT   AUSTRALIA    November 27, 2010 20:12 (Edited: November 27, 2010 09:12)
http://www.bestadsontv.com/files/print/2010/Nov/tn_32942_iBoags_Horse.jpgMomentum Sydney presents the Boags campaign for Melbourne's spring racing season

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A twitter fiesta

 INTERACTIVE   ARGENTINA    November 26, 2010 23:34 (Edited: November 26, 2010 12:34)
http://www.bestadsontv.com/includes/image.php/c6cc4_0000.png?width=120&filewidth=502&fileheight=314&filetime=1290603600&image=s3://bestadsontv.com/thumbs/c6cc4_0000.pngHow can Wunderman, Buenos Aires make the New Ford Fiesta known in the whole country, having only one car and a minimum budget? Find out here

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It's a new world for vegetables

 TV   NEW ZEALAND    November 26, 2010 23:30 (Edited: November 26, 2010 12:30)
http://www.bestadsontv.com/includes/image.php/da670_0000.png?width=120&filewidth=560&fileheight=314&filetime=1290690000&image=s3://bestadsontv.com/thumbs/da670_0000.pngWhat do you get if you mix 25 real New World staff; 25 real (working) instruments made from fruit, veggies and other supermarket products; and one of New Zealand's most iconic singer songwriters? A very different type of ad from.99 Auckland

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Dont reveal your self online

 TV & PRINT   FINLAND    November 26, 2010 22:56 (Edited: November 26, 2010 11:56)
http://www.bestadsontv.com/files/print/2010/Nov/tn_32935_F-secure_print1.jpgMost of us still don't realise that if your Internet connection is not properly protected, "cyber criminals" can break into your computer and get access to your personal files and information. We would never give out our personal information so freely in real life, so why do it online? Besmarterthanjohn.com is the launch campaign created by 358 Helsinki for F-Secure's Internet Security 2011.

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Reporters without borders

 PRINT   BELGIUM    November 26, 2010 22:22 (Edited: November 26, 2010 11:22)
http://www.bestadsontv.com/files/print/2010/Nov/tn_32927_bloody_bestads.jpgSome countries treat journalists like you treat a pen. Publicis Brussels urge people to help the Reporters Without Borders cause to free imprisoned journalists by making a donation.

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Super heroes ride bikes

 OUTDOOR   CANADA    November 26, 2010 22:08 (Edited: November 26, 2010 11:08)
http://www.bestadsontv.com/files/print/2010/Nov/tn_32941_HTH.jpgBrief for DDB Canada: To create buzz for the Earth Day Hometown Hero program, which rewards individuals'/groups' environmental achievements with a $10, 000 grand prize.
Description: Media placement was the key to the success of these ads. We wanted to engage our target by creating out-of-the-ordinary changes to places where environmentalists are often found. We ultimately decided that bike lanes would be the ideal spot, and so we made the bicycle symbols in bike lanes into mini guerilla advertisements. By using washable, eco-friendly paint to draw a cape onto the bike lane people and attaching a call to action, environmentalists were engaged in an unexpected way.

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The Target family over Christmas

 TV   AUSTRALIA    November 26, 2010 22:01 (Edited: November 26, 2010 11:01)
http://www.bestadsontv.com/includes/image.php/696de.png?width=120&filewidth=320&fileheight=180&filetime=1290690000&image=s3://bestadsontv.com/thumbs/696de.pngClay/stop motion TVC 'Tree' for 2010 Target Christmas brand campaign from the Campaign Palace . When all else fails read the instructions!

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More exciting holidays

 PRINT   MOZAMBIQUE    November 26, 2010 21:22 (Edited: November 26, 2010 10:22)
http://www.bestadsontv.com/files/print/2010/Nov/tn_32923_vm-crocodile.jpgMozambique offers less predictable holidays as this campaign from DDB Maputo illustrates.

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Gold bubbles in every bottle

 TV   USA    November 26, 2010 00:23 (Edited: November 25, 2010 13:23)
http://www.bestadsontv.com/includes/image.php/774c6_0000.png?width=120&filewidth=560&fileheight=314&filetime=1290603600&image=s3://bestadsontv.com/thumbs/774c6_0000.pngDavid & Goliath Los Angeles relaunches Martini & Rossi sparkling wine with the brand's f

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Sports cars in French

 PRINT   SWITZERLAND    November 26, 2010 00:04 (Edited: November 25, 2010 13:04)
http://www.bestadsontv.com/files/print/2010/Nov/tn_32904_Peugeot-RCZ_odi.jpgThe logos of German and American sports coupes are spelled in French. Because the new Peugeot RCZ is the first French sports coupe. Just as fast as a German or American sports cars, but with the elegant French touch in these print ads from Euro RSCG, Zurich.

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Gumhog Day

 TV   SOUTH AFRICA    November 25, 2010 23:54 (Edited: November 25, 2010 12:54)
http://www.bestadsontv.com/includes/image.php/c907a.png?width=120&filewidth=320&fileheight=190&filetime=1290603600&image=s3://bestadsontv.com/thumbs/c907a.pngStimorol created a gum called INFINITY that lasts a very long time. With this in mind Ogilvy Cape Town created some fun, looped scenarios that go on and on.

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Paint in your own car

 OUTDOOR   AUSTRALIA    November 25, 2010 23:43 (Edited: November 25, 2010 12:43)
http://www.bestadsontv.com/files/print/2010/Nov/tn_32912_ppq_artist.jpgPersonalised Plates are all about expressing yourself on a number plate. In this execution, SapientNitro, Brisbane transformed the billboard into a larger-than-life blank canvas. What could be more perfect for a blank canvas than ARTIST?

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Where will a book take you?

 PRINT   PORTUGAL    November 25, 2010 23:39 (Edited: November 25, 2010 12:39)
http://www.bestadsontv.com/files/print/2010/Nov/tn_32889_WalkingHead-1.jpgCampaign for book publisher Saída de Emergência from FUEL Lisbon.

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Insurance in toon town

 TV   AUSTRALIA    November 25, 2010 23:34 (Edited: November 25, 2010 12:34)
http://www.bestadsontv.com/includes/image.php/9a4e3.png?width=120&filewidth=320&fileheight=200&filetime=1290603600&image=s3://bestadsontv.com/thumbs/9a4e3.pngA family are comfortably driving their car through the city night and park up outside a restaurant in this spot from Leo Burnett Sydney .

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Movies delivered, not downloaded

 AMBIENT   BRASIL    November 25, 2010 23:04 (Edited: November 25, 2010 12:04)
http://www.bestadsontv.com/includes/image.php/98193_0000.png?width=120&filewidth=558&fileheight=314&filetime=1290603600&image=s3://bestadsontv.com/thumbs/98193_0000.pngCine 24hr deliver your movie downloads. Agency: Ageisbar, Sao Paulo.

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Too good not to share

 TV   SOUTH AFRICA    November 25, 2010 11:23 (Edited: November 25, 2010 00:23)
http://www.bestadsontv.com/includes/image.php/a1fbf_0000.png?width=120&filewidth=420&fileheight=314&filetime=1290603600&image=s3://bestadsontv.com/thumbs/a1fbf_0000.pngHot on the heels of his recent Tracker commercial, Egg’s Kevin Fitzgerald has just finished two deliciously naughty spots for Beechies. Under the guidance of Hello World Creative Director, Theo Ferreira, creatives Gareth o’ Callaghan and Aadil Dahlech came up with the new brand premise: “Too good not to share.” The TV commercials are based on real stories that are just that: too good to keep to yourself. The two spots, featuring loads of scantily clad ladies, some skinny-dipping and a naked dude on a scooter, were shot over one day and three cold nights in Cape Town. Despite all the obvious perks of working on such, ahem, entertaining scripts, there were quite a few challenges too. Kevin had to use captivating shorthand to do the stories justice, without losing any of the truth in the details. It was also mid-winter and one of the main cast members was wearing nothing but, for lack of a better description, a banana hammock. “The main thing was the cast getting to grips with all that nudity and getting comfortable,” says Kevin “and then there was the challenge of getting a performance out of [the actors] despite the cold.”

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Mamma Mia, here we go again...

 PRINT   AUSTRALIA    November 25, 2010 11:17 (Edited: November 25, 2010 00:17)
http://www.bestadsontv.com/files/print/2010/Nov/tn_32884_PZOO0031_Best_Ads.jpgThe lionesses at the Perth Zoo are getting ready for the live performance of Bjorn Again, the world's most famous ABBA tribute band. Agency: The Brand Agency.

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Evil kids

 PRINT   NEW ZEALAND    November 25, 2010 11:13 (Edited: November 25, 2010 00:13)
http://www.bestadsontv.com/files/print/2010/Nov/tn_32878_PRI0443A_evilboy_Hero.jpgSupernanny, for parents of the world's most diabolical children.

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To ride a Ducati

 TV   ITALY    November 25, 2010 11:12 (Edited: November 25, 2010 00:12)
http://www.bestadsontv.com/includes/image.php/b4a15.png?width=120&filewidth=320&fileheight=178&filetime=1290603600&image=s3://bestadsontv.com/thumbs/b4a15.pngSpot for the new Ducati Diavel 2011

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15 festive years

 TV   UK    November 25, 2010 11:09 (Edited: November 25, 2010 00:09)
http://www.bestadsontv.com/includes/image.php/6c15f.png?width=120&filewidth=320&fileheight=180&filetime=1290603600&image=s3://bestadsontv.com/thumbs/6c15f.pngThe Famous Grouse, the Scotch whisky distributed by Maxxium UK, is returning to TV screens on Friday (26 November) in its 15th consecutive Christmas ad campaign. The ad has been created by Abbott Mead Vickers BBDO and celebrates the brand’s success as the best-selling whisky in Scotland for the past 30 years. It shows a ruffled grouse running startled from a series of loud bangs. The bird then becomes embarrassed, but proud, as it realises that the loud noises are party poppers and a surprise party is being held to celebrate the brand's success.

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Haile Gebrselassie keeps walking

 TV   SOUTH AFRICA    November 25, 2010 11:04 (Edited: November 25, 2010 00:04)
http://www.bestadsontv.com/includes/image.php/ced24_0000.png?width=120&filewidth=0&fileheight=0&filetime=1290517200&image=s3://bestadsontv.com/thumbs/ced24_0000.pngIan Gabriel's Walk with Giants spot for Johnnie Walker features twenty seven time world record holder Haile Gebrsellassie. The spot's sense of nostalgia acknowledges the past and celebrates the future as it follows the athlete on an iconic run from very humble beginnings against remarkable odds to the apex of his achievements as an inspiration for Africa.

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Viewing on the go

 TV   USA    November 25, 2010 10:56 (Edited: November 24, 2010 23:56)
http://www.bestadsontv.com/includes/image.php/6d7a0.png?width=120&filewidth=320&fileheight=180&filetime=1290603600&image=s3://bestadsontv.com/thumbs/6d7a0.pngWith Verizon FiOS Flex View, enjoying your FiOS On Demand content is now more flexible than ever. For the first time, your children can now easily enjoy the movies you buy On Demand from your television, computer or wireless device. So whether you are in the waiting room at the doctors office or on the way to grandma's house, you can always access the ultimate in kid's entertainment on the ultimate network.

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