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Seen and noted
Don't cook pissed Drunk cooking is one of the leading contributors to house fires in New Zealand. And it's mostly blokes who are at fault. So as part of an ongoing push, New Zealand Fire Service and M&C Saatchi reminded guys who had been drinking to grab a feed before heading home. These urinal stickers challenged men to put out the fire by weeing on it. When they did so, the heat-sensitive ink disappeared revealing the message that a real fire wouldnât be so easy to put out, so don't drink and fry, have something to eat before you head home.VIEW OUTDOOR Countdown to the seven billionth story US Sydney and SBS have joined forces to create a visually stunning ident that explores the beginnings of the world's seven billionth story. As Australia's multicultural broadcaster, SBS is marking the population milestone by celebrating the power of stories and the diversity of human culture. It will premiere on the day the UN predicts the world's population will reach 7 billion.VIEW THE SPOT Leaf your car at home Production company, KOJO has collaborated with WDM Advertising, Adelaide and the Country Fire Service of South Australia for their latest bushfire awareness television commercials that go to air today. The first in the series depicts a bushfire as a living, breathing character that invades your home and "takes what is most precious to you". Set in the eerie style of a horror movie, 'The Intruder' approaches the front door of a house, and lets itself in to "take what it wants". VIEW THE SPOT Leave the car washing to the others A new TV campaign developed by Graffiti BBDO for Dacia Sandero who tries to take you on a joy ride. VIEW THE SPOT Sun based tattoos To help build a stronger bond with the SunPlay brand of SPF and UV protection, Grey Hong Kong distributed SunPlay Tanning Tattoo stickers to sunlovers on the beach. After tanning, they removed the stickers to reveal a beautiful mark proving SunPlay's protection. Over 12,000 stickers were distributed bringing the brand closer to sunlovers.VIEW OUTDOOR Give up the violence not the soccer On September 24th, crowning a wave of violence in soccer, a fan was killed in a Peruvian stadium. Shaken by this incident, Oswaldo "Cachito" RamÃrez and Teofilo "Nene" Cubillas, legendary icons of Peruvian soccer, decided to return to the field to tell the story of their most beautiful and memorable goals in these Y&R.Lima spots. VIEW THE ARGENTINA SPOT VIEW THE SCOTLAND SPOT Special triumphs at Caxtons - digital campaign wins the top awar The 2011 Caxton Awards for Excellence in Newspaper Advertising was presented at a gala ceremony last night at Chateau Elan in the NSW Hunter Valley, the finale of the three-day 2011 Caxton Seminar and Awards event. For the first time ever, a digital campaign won the prestigious 'Quinlivan Black', which is the award given each year by the chair of judges to the ad or campaign considered "best in show".VIEW THE CEREMONY Caxton interview: Y&R global chairman Hamish McLennan The Newspaper Works CEO Tony Hale interviews Y&R global chairman Hamish McLennan at the Caxton Awards & Seminar held over the last two days at the NSW Hunter Valley.VIEW THE INTERVIEW Matty and Dave at the Caxtons At the Caxton Awards and Seminar in the NSW Hunter Valley, WhybinTBWATequila, Sydney joint executive creative directors outline the changes they've made in their first year in the job.VIEW THE PRESENTATION  To show the confidence that emanates from each and every Subaru, DDB, Toronto developed a campaign that illustrates the self-assured feeling Subaru gives everyone from drivers to actual Subaru employees.VIEW THE SPOT Hip hop meets gamelan In this Visibly Smart film by Amsterdam, Netherlands a group of young Indonesian artists known collectively as the 'Jogja Hip Hop Foundation' presents Indonesia in a new way. Through the eyes of a young, urban, optimistic, and culturally proud music generation we see a fascinating and fresh fusion of old and new Indonesia. The Jogja Hip Hop Foundation use traditional Javanese poetry for themes and lyrics as well as traditional gamelan sound. They then mix it with modern hip hop beats, rhythms and sensibilities. The film shows how the computer helps them produce and distribute their music, videos, and related band information to their fans in Indonesia and beyond. Turn up the volume and enjoy.VIEW THE SPOT The beat on the beach becomes bigThe Art Directors Club call for entries No matter your creative discipline, we all have a common enemy: The process. No one understands this better than the Art Director's Club. In an effort to empathize with creatives and rally them to do the best work of their careers, the ADC 91st Call for Entries calls out many of these obstacles and absurdities in a satirical fashion. By doing so, we're letting creatives know that if they keep their eye on the prize and keep fighting the good fight, it will all be worth it in the end.VIEW THE MEETING AD VIEW THE IRVING AD VIEW THE HOVERING AD Art Directors Club call for entries No matter your creative discipline, we all have a common enemy: The process. No one understands this better than the Art Director's Club. In an effort to empathize with creatives and rally them to do the best work of their careers, the ADC 91st Call for Entries calls out many of these obstacles and absurdities in a satirical fashion. By doing so, we're letting creatives know that if they keep their eye on the prize and keep fighting the good fight, it will all be worth it in the end.VIEW THE SPOT  The New Wiyana mix offer is so good, it'll take your mind off anything. From JWT KuwaitVIEW THE ROOM SERVICE SPOT VIEW THE BEAR SPOT VIEW THE CONSTRUCTION SPOT  Chupa Chups has released new work for Halloween that uses Chupa Chups lollipop technology to block embarrassing shrieks of terror at their source. Agency: BBH Singapore.VIEW THE SPOT Save the Sumatran orangutan The Worlds Biggest Show of Hands.The Brand Agency and Perth Zoo has created an experiential campaign to help save the critically endangered Sumatran orangutan from extinction. Itâs estimated that there are as few as 6300 left in the wild today. In just over two weeks, Semeru will become the worldâs first zoo born male orangutan to be released back into the wild, in a protected rainforest in Sumatra. To coincide this the agency has created âThe Worldâs Biggest Show of Handsâ to help in the fight for their survival. Social media, radio, print and posters direct people to a dedicated website, www.theirhands.com.au where visitors can have their palm and future read, contrasting it with those of the Orangutan. These can then be digitally uploaded so they can added to the thousands of real handprints that make up a giant mural being created live at the zoo. In another first, audio hotspots at the zoosâ orangutan enclosure allow the orangutans to tell of their plight directly to individual visitors telling them how they can help. VIEW THE CONCEPT Real toy soldiers Living, life sized toy soldiers make their mark in this ageisobar Sao Paulo ambient installation VIEW CONCEPT VIEW OUTDOOR Manila's monster radio A Halloween magazine series by DM9JaymeSyfu, Manila for one of the country's more popular radio stations RX 93.1, better known as Monster Radio.VIEW THE FRANK AD VIEW THE MUM AD Dont let some volks let you down A bad part affects the entire system according to AlmapBBDO, Sao PauloVIEW THE BAD PART 1 AD VIEW THE BAD PART 2 AD  BooneOakley, Charlotte, North Carolina spots for BojanglesVIEW THE TROPHY WIFE SPOT VIEW THE ALTERNATE SPOT VIEW THE FOUNTAIN OF YOUTH SPOT  The Commonwealth Bank of Australia's new spot as delivered by Goodby,Silverstein, San Francisco VIEW THE SPOT The ant man says the weather's perfect for Switzerland Switzerland Tourism's new winter campaign is centred on a real Swiss weather prophet, Martin Horat. Twice a year, he and his colleagues from the Muotathal Valley predict the weather for the next six months by observing Nature. In the unusual ad he makes his forecast for the coming winter by watching ants. The spot was developed at Spillmann/Felser/Leo Burnett and directed by Oscar-winning Swiss director Xavier Koller. VIEW THE SPOT Is there justice in the jungle Longplay 360 Sao Paulo ads for conservation VIEW THE MACAW AD VIEW THE JAGUAR AD VIEW THE EGRET AD VIEW THE MONKEY AD What a football fan believes This morning EA via Wieden Kennedy Amsterdam released a new cut of the FIFA 12 'Love Football. Play Football', with an alternative ending. The agency hopes this one sparks even more interest than the original. VIEW THE SPOT Tune into a Shatter Effect Local newcomers to the music scene, Shatter Effect, needed a brand that would instantly put them at the forefront of an already crowded sector and get them noticed. This poster campaign from born, West Midlands has made people aware of the band at a much fast rate than is expected of such a new band. They have now played some great venues and festivals as a result.VIEW OUTDOOR The unrugby channel New Zealand TV channel FOUR had a very unique offering during the Rugby World Cup. They weren't showing any rugby. Not even the tiniest bit. An integrated campaign from Special Group. VIEW THE NEXT TOP MODEL AD VIEW THE GLEE AD VIEW THE DOLL HOUSE AD VIEW THE VIEWING GUIDE AD VIEW OUTDOOR VIEW THE WEB BANNER  New York Production and Management Company CP M Director Chandler Kauffman commences fire in the ultimate viral video food fight for Clorox Two via digital agency Big Fuel. Co-written by ChandlerVIEW THE SPOT  PlayStation and Del Campo Saatchi & Saatchi celebrate the DNA of the human condition with their new campaign: We are all Players. If you had to define what life is, you wouldnât be able to find a single answer that everyone agreed with. But no one can deny that life is a big game where we all compete to win one thing or another. Its part of our nature from the moment weâre born. Itâs always been that way and it always will be.VIEW THE SPOT Your chance to win the last award of your life This web film was produced by R/GA, New York to promote The 2012 ANDY Call for Entries. The Mayans predicted the world will end in 2012...so this is your chance to win the last award of your life. Don't wait until it's too late...VIEW THE SPOT Resistance is futile during Dogtober John Cleese provides the voice-over for these commercials created by Leo Burnett, Sydney for Assistance Dogs to raise awareness of Dogtober, a month to raise money for Assistance Dogs. VIEW THE FLEA BAGS SPOT VIEW THE MAJOR CONCERNS SPOT VIEW THE OOOH AHHHH BAGS SPOT Guest judge: Calvin Soh, CCO, Publicis Asia This week's guest judge is Calvin Soh, vice chairman, chief creative officer Asia at Publicis Asia.For TV, the best spot in my mind is NAB. It's got an insight and tells the story in an entertaining way. READ MORE Steinlager believed Steinlager always believed the All Blacks would win the Rugby World Cup, although not being an official sponsor, they couldn't actually mention RWC. All they had was a white can, but all Kiwis know its significance. VIEW THE SPOT A Melo evening in New York To celebrate the launch of Carmelo Anthony's M8 NYC Flight, W+K New York wanted to showcase Melo's explosive game in his NYC home as an epic nighttime show on the Hudson River's Pier 54. An audience of over 2,500 - enjoying a live set from New York's very own Nas - were surprised by an unannounced projection show of a three-story-tall dribbling, dunking and walking on water Melo, Jordan branded helicopter and ultimately a live appearance of Melo himself.VIEW OUTDOOR |
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