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Seen and noted

Fans say fangs for season four

 TV   USA    May 31, 2012 20:28 (Edited: May 31, 2012 10:28)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F729aa_0000.png&width=200HBO Home Entertainment released True Blood Season 4 on Blu-ray, DVD and digital download. And to help promote this launch, BBDO New York created two new television spots that focus on the special moment of Sookie and Eric coming together.The other is a home shopping spoof, offering yet another bonus for fans a jar filled with 10 the other is a home shopping spoof, offering yet another bonus for fans a jar filled with 100% genuine replica Bon Temps moonlight.

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Everything you want to know about advertising

 INTERACTIVE   FRANCE    May 31, 2012 20:16 (Edited: May 31, 2012 10:16)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2012/May/tn_45567_Jetlag_In a plane with JeanMarieDru.jpg&width=200With this video module from TBWA365, Paris advertising fans are invited to sit on a plane next to the author to share reflections drawn from his 40 years in major communication groups.Thanks to a new type of video player they control the film exclusively with the keyboard. Each letter can therefore provide an illustrated story taken from one of the 26 chapters of the book:How has Apple's design influenced the world? Why has the luxury goods industry become the new benchmark? Where does the Michelin Man come from? Why is Mary Wells the epitome of Mad Men?

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Soon we won't hear him at all

 RADIO   COLOMBIA    May 31, 2012 20:12 (Edited: May 31, 2012 10:12)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Armed Conflict: We hear the voice of a Colombian indigenous speak his dialect. He represents one of 35 indigenous communities in danger of extinction to the armed conflict. Illegal Crops: We listen to a Colombian indigenous sing. She represents one of 35 indigenous communities in danger of extinction. Radio from Saatchi & Saatchi, Bogota

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Talk but don't touch

 INTERACTIVE   GERMANY    May 31, 2012 20:04 (Edited: May 31, 2012 10:04)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F97fde.png&width=200Introducing the voice control function featured in the Touch Phone Kit by Volkwagen Accessories for every Volkswagen, Argenta Group Germany created banners. Users connect to their Facebook account and choose a friend to call using only their voice.

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The Transformers have arrived

 AMBIENT   USA    May 31, 2012 20:00 (Edited: May 31, 2012 10:00)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F67998_0000.png&width=200David&Goliath recently transformed the Staples Center the sports and entertainment center of the world into a place of mass hysteria and disaster, all in support of the opening of Universal Studios Hollywood's new epic thrill-ride, "Transformers: The Ride 3D."
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The fastest commercial break

 TV   BRASIL    May 31, 2012 19:50 (Edited: May 31, 2012 09:50)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/32e4f_0001.png&width=200NeogamaBBH has created a new commercial for Omo with wash boosters, featuring an unheard of concept for Brazilian TV. The action accelerates all the other commercials in the break, reducing its total length from 3 minutes to just 30 seconds. It's an analogy designed to introduce the new detergent and its 'Boosting Power'. With the tagline "Omo has reduced the length of the commercial break because it now contains wash boosters. The new Omo removes the most difficult stains even in a quick wash", the commercial will be launched on network TV, and is scheduled to run on several different shows including movies, comedy and variety programs on Brazilian networks Rede Globo and SBT.

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Jive bunny rocks the library

 TV   NETHERLANDS    May 31, 2012 19:46 (Edited: May 31, 2012 09:46)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F482c4.png&width=200Corny snacks turn up in the library in a web film from Fitzroy Amsterdam

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A newer car is underneath

 TV   IRELAND    May 31, 2012 19:37 (Edited: May 31, 2012 09:37)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff3133.png&width=200A simple demonstration from Rothco, Dublin of how easy getting newer car replacement is from Liberty Car Insurance.

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Repetition works Repetition works

 INTERACTIVE   ROMANIA    May 31, 2012 19:32 (Edited: May 31, 2012 09:32)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe7fbb_0003.png&width=200Horia Motoi, a Romanian non-profit organization decided to speak not only about the autistic children, but also about their parents. Repetition is the main learning tool used for helping autistic children to overcome their impaired social interaction and communication. The burden of doing the repetition lay with parents. Consequently, we asked some of the most important media channels to repeat part of their standard message stating, at the end, that the parents of an autistic children repeat thousands of times a single word until the child can understand it. The next day, the social network carried out the message: Facebook, bloggers, news feeds. The following days more and more unconventional spokespersons joined the cause. Site from Saatchi & Saatchi,Bucharest


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Save the tone save the birds

 INTERACTIVE   BRASIL    May 31, 2012 19:26 (Edited: May 31, 2012 09:26)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdc9f5_0004.png&width=200SaveBrazil site created ageisobar Sao Paulo

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Clemenger BBDO at TEDx

 INTERACTIVE   AUSTRALIA    May 31, 2012 19:12 (Edited: May 31, 2012 09:12)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2b651_0000.png&width=200What if you could trend a topic by simply speaking? No smartphone, no laptop, no tablet, but based on what people are saying to each other in real-time?

TEDxSydney briefed Clemenger BBDO Sydney to create an experience bringing to life the event's theme: Real. Live. Now. 'Mimeisthai', did just that.

Premiering at TEDxSydney on Saturday May 26, the one-off installation visualised the flow of ideas around the room in real time. Think of it as trending topics 'in real life'.

How? Parabolic microphones were placed around the room so they could capture the hundreds of conversations taking place amongst the audience of 900 thought leaders in the auditorium at TEDxSydney.

Mimeisthai's algorithm isolated and analysed the conversations, bringing them to life. Key phrases then appeared as graphic art on the main screen, visualising the spread of ideas across the room.

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Not just the fish die

 PRINT   BRASIL    May 31, 2012 18:21 (Edited: May 31, 2012 08:21)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FMay%2Ftn_45561_EGRET+HARPOON.jpg&width=200Dramatic shots in these print ads from Heads Propaganda, Brazil

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Save while the sun shines

 AMBIENT   SOUTH KOREA    May 31, 2012 18:13 (Edited: May 31, 2012 08:13)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/b883b.png&width=200Emart is the equivalent of Walmart in Korea. It has 141 chain stores across the country.
In partnership with Cheil Worldwide, the retail giant set out to increase sales during lunchtime, when sales traditionally decrease dramatically. The resulting idea was to give people a unique experience only available during lunch hours. Cheil Worldwide installed a "shadow QR code" a 3D model that turned into a functional QR code when the sun struck it between noon and 1pm creating an event called 'Sunny Sale'.

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Turnaround bar

 TV   SOUTH AFRICA    May 31, 2012 18:05 (Edited: May 31, 2012 08:05)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F23001.png&width=200Armstrong beer in a cover up in a spot from Saatchi & Saatchi South Africa

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Obsessively crafted sound

 PRINT   BRASIL    May 31, 2012 17:51 (Edited: May 31, 2012 07:51)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2012/May/tn_45569_55X37_SUPER SONICA-2_final.jpg&width=200AlmapBBDO Sao Paulo has created new work for Super Sonica Sound Design.

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Your heart already has enough reasons to suffer

 PRINT   BRASIL    May 31, 2012 17:34 (Edited: May 31, 2012 07:34)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FMay%2Ftn_45528_clogged+arteries+-+boss.jpg&width=200A lower cholesterol alternative is presented in this campaign from Publicis Brazil.

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Calling all young directors

 TV   AUSTRALIA    May 31, 2012 16:48 (Edited: May 31, 2012 06:48)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F89ed7_0002.png&width=200Director Karen Cunningham’s first job out of her new production company Pop-Up Films, a spot for the Young Director’s Award, is a cracker. Cunningham, who won a YDA first prize award in 2008, has perfectly brought BETC Paris creative Damien Bellon’s amusing script to life with wonderful casting and timing.

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Man guitar

 TV   BRASIL    May 31, 2012 08:43 (Edited: May 30, 2012 22:43)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff2847_0000.png&width=200Loducca has released this new "Guitar Man" campaign for MTV Brazil.

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My time is now

 TV   UK    May 31, 2012 07:26 (Edited: May 30, 2012 21:26)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F40f6e_0004.png&width=200There is a new breed of football player emerging. Younger, smarter, and scared of no-one. Driven by the hunger to succeed. Armed with new tools and product innovation. Ready to step out of the shadows if given the opportunity.
The fully interactive film, complete with hidden content celebrates this next wave of footballers, whether it's the participants in The Chance, Nike's worldwide hunt for football talent, or elite athletes looking to make an impact on the world stage.

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Your car versus a piano

 INTEGRATED   RUSSIA    May 31, 2012 07:06 (Edited: May 30, 2012 21:06)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FMay%2Ftn_45507_Dangling+by+a+THREAD.jpg&width=200To prove how unpredictable car accidents are, Intouch insurance created a live 24/7 web broadcast. A 359 KG grand piano was suspended from nine ropes above a car in a Moscow garage during seven days. Twice a day  people could vote on a live broadcast 24/7 on carvspiano.ru for an unpredictable real event resulting in one rope being cut. For example: if the temperature in Moscow rose to +21C one rope could be cut. If FC Barcelona advanced to the Champions League Final that same week, another rope would be cut. A live Twitter feed was projected on the wall and a timer clock kept the audience intrigued, waiting for the next rope to be cut-or not. On the 6th day the piano fell down on the car and proving that even if we couldn’t save the world from falling pianos we did make more drivers consider buying our  intouch ”no fault” car insurance.

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I'll have an Export Dry

 AMBIENT   NEW ZEALAND    May 31, 2012 06:20 (Edited: May 30, 2012 20:20)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FMay%2Ftn_45470_Export_Dry_wine_list.jpg&width=200How do you talk men into buying your beer? You talk them out of buying wine. Research showed that DB Export Dry’s target market didn’t like wine, but they drank it to fit in. So we set out to save them from sauvignon and get them a beer. We created an ad disguised as a wine list. Slipped onto restaurant tables, the ad looked like any other wine menu, but on closer inspection it was exactly the opposite. Instead of an array of wines, readers found themselves faced with an array of reasons to order an Export Dry instead.

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Conquer the wall

 PRINT   AUSTRALIA    May 31, 2012 01:18 (Edited: May 30, 2012 15:18)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FMay%2Ftn_45525_BEROCCA+bike.jpg&width=200The Campaign Palace, Sydney for Berocca

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Polo enters the game show

 TV   SOUTH AFRICA    May 31, 2012 00:40 (Edited: May 30, 2012 14:40)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffffc6.png&width=200A retail campaign from Ogilvy Cape Town for the Volkswagen Polo Vivo. This entry level car is aimed at a younger target audience or those who are young at heart and live life to the full. The brand premise is Live Large with it's look described as Life in Technicolour.

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Adopt a funny cat

 WEB FILM   BRASIL    May 31, 2012 00:19 (Edited: May 30, 2012 14:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fafc75_0000.png&width=200Everyday thousands of cats are abandoned on the streets. But at the same time cats are the greatest stars on the Internet. Millions of people regularly search for their videos. This is a perfect opportunity to deliver the message for adoption: when people are open to it. So Ogilvy Sao Paulo recreated the most popular cat videos acted out by people. We aired each video parody on You Tube, just before the real cat viral. And we proved that, no matter how hard you try, cats are funnier.

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Design your own fashion

 INTERACTIVE   UK    May 31, 2012 00:05 (Edited: May 30, 2012 14:05)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F99570_0000.png&width=200Westfield UK presents a site designed by RKCR/Y&R London

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Run the gauntlet and keep going

 PRINT   SOUTH AFRICA    May 30, 2012 23:23 (Edited: May 30, 2012 13:23)

Getting ready for the A380

 TV   CHINA    May 30, 2012 22:38 (Edited: May 30, 2012 12:38)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F86eca.png&width=200Y&R Guangzhou has produced a major new TV commercial for China Southern Airlines to highlight the benefits of flying on the airline’s new A380 aircraft. The TVC, entitled ‘Preparation’, showcases the different flight experience awaiting them on-board the A380.

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Guest judge: Colin Jeffery, partner/ECD, David&Goliath, LA

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    May 30, 2012 22:16 (Edited: May 30, 2012 12:16)
https://www.bestadsontv.com/news/upload/NEW-Colin Jeffery.jpgThis week's guest judge is Colin Jeffery, managing partner & executive creative director, David&Goliath, Los Angeles.

Winner: Nike: Barbershop. There’s a lot I like about this commercial, it's smart and uses a pro athlete in an interesting way. Every player wants to be remembered, Mario Balotelli has had a colourful and controversial career thus far. A simple trip to the barbershop sends a strong message to soccer fans. With Euro 2012 around the corner we'll soon know whether Mario and his fohawk have what it takes. Great casting and wardrobe. Pro athletes typically don't act very well, Mario does a good job here. I like his delivery of the line, "not bad".

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From home to the coffin

 TV   FRANCE    May 30, 2012 20:20 (Edited: May 30, 2012 10:20)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F36e37_0001.png&width=200On June, 16th 2011, a new law was passed in France that threatens to deport 29,000 seriously ill foreigners. 6,000 of whom are HIV positive. By sending them back to countries where no access to health care is guaranteed TBWA, Paris created the spot

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Freedom is just another word for being well insured

 TV   AUSTRALIA    May 30, 2012 19:43 (Edited: May 30, 2012 09:43)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fcf57e.png&width=200CumminsRoss, Melbourne has put to air a new spot for Swann Insurance featuring motorcyclists enjoying freedom, knowing they're well insured.

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Spotlight on the Census

 INTEGRATED   AUSTRALIA    May 30, 2012 04:53 (Edited: May 29, 2012 18:53)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F47095_0002.png&width=200CASE STUDY: Spotlight was created to promote Australia's 2011 Census. Instead of telling people about the Census, Leo Burnett Sydney created an experience about them - showing them where they fit within those numbers. The site uses real data from the Australian Bureau of Statistics to create a highly personalised animated film. Customised infographics within the film tell the story of you – where you live, where you're from, how old you are and what you do – and how this relates to the rest of Australia.

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Thoughts from people named Ted

 WEB FILM   AUSTRALIA    May 30, 2012 00:24 (Edited: May 29, 2012 14:24)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F23749_0000.png&width=200BMF jumped at the chance to get involved with TEDx Sydney this year, contributing to the program with some Tasty Video Bits, which captured ideas from people called Ted.

BMF ventured out and captured a range of thoughts and ideas from everyday people nicknamed Ted, the videos were shown throughout the day and served as palette cleansers between speaker sessions.

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Where did that line originate

 TV   UK    May 29, 2012 22:46 (Edited: May 29, 2012 12:46)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F77b55_0000.png&width=200DDB London says what if you see film differently

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It's all in the details

 PRINT   BRASIL    May 29, 2012 22:36 (Edited: May 29, 2012 12:36)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FMay%2Ftn_45445_MiguelGiannini_OCULOS+QUARTER.jpg&width=200Long copy distinguishes these print ads from Publicis Brazil for Miguel Giannini

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A confusing assembly is soon revealed

 PRINT   BRASIL    May 29, 2012 22:06 (Edited: May 29, 2012 12:06)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2012/May/tn_45467_Tok&Stok Outras línguas - drink.jpg&width=200Tok&Stok reinforces the brand's concept in its new campaign signed by DDB Brasil, with film and print. To prove that Tok&Stok's furniture is easy to assemble, the campaign uses commercials like tutorials to show how simple it is. The public, at first, is surprised and confused towards the scene, but the incomprehension is undone by the end of each play, when it is revealed that, instead of assembly tips, they were actually reading a cake recipe in Czech or a drink recipe in Indonesian, and even the lyrics to the song "Oh Suzanna" in Basque.

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Pirates in the New World

 TV   NEW ZEALAND    May 29, 2012 21:56 (Edited: May 29, 2012 11:56)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/71378_0004.png&width=200New World has launched its new brand campaign created by Colenso BBDO in conjunction with sister agency .99 Three 60-second ads, Lucky Day, I'm Big Day and Next Day will run in rotation on national television and in cinema.

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Breaking the glass for the Special Olympics

 TV   USA    May 29, 2012 21:52 (Edited: May 29, 2012 11:52)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F22119_0000.png&width=200Special Olympics athlete Susie Doyens literally shatters her fears in this PSA, directed, produced and edited by Martin Rodahl in this Tom, Dick and Harry, Chicago created spot.

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From the copy to the original with one click

 INTERACTIVE   BRASIL    May 29, 2012 21:49 (Edited: May 29, 2012 11:49)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb7d99_0000.png&width=200For each successful video on YouTube there is poorly made imitations. There are hundreds of bad imitations and video clip remakes. Some of these copies had millions of views. And Almap BBDO Sao Paulo saw an opportunity behind all this: promoting Volkswagen original auto parts.

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Go to places you only read about in books

 INTERACTIVE   BRASIL    May 29, 2012 21:42 (Edited: May 29, 2012 11:42)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2dc5e_0000.png&width=200Imaginaria is an app created by though JWT Brazil for the bookstore Livraria da Vila.It allows people share their reading experience in a fun way
by making check-ins at book's places that were previously only in the imagination.

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How happy is your country ?

 INTERACTIVE   GERMANY    May 29, 2012 21:38 (Edited: May 29, 2012 11:38)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FMay%2Ftn_45414_Screen+shot+2012-05-28+at+12.45.59+PM.jpg&width=200Is it possible to measure the happiness of a country? Can you use that information to change the results to the better? Sure, Ogilvy Frankfurt just did, dive in and experience for yourself.

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