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Seen and noted
 HBO Home Entertainment released True Blood Season 4 on Blu-ray, DVD and digital download. And to help promote this launch, BBDO New York created two new television spots that focus on the special moment of Sookie and Eric coming together.The other is a home shopping spoof, offering yet another bonus for fans a jar filled with 10 the other is a home shopping spoof, offering yet another bonus for fans a jar filled with 100% genuine replica Bon Temps moonlight.VIEW THE EXPERT SPOT VIEW THE MOOLIGHT SPOT Everything you want to know about advertising With this video module from TBWA365, Paris advertising fans are invited to sit on a plane next to the author to share reflections drawn from his 40 years in major communication groups.Thanks to a new type of video player they control the film exclusively with the keyboard. Each letter can therefore provide an illustrated story taken from one of the 26 chapters of the book:How has Apple's design influenced the world? Why has the luxury goods industry become the new benchmark? Where does the Michelin Man come from? Why is Mary Wells the epitome of Mad Men?VIEW THE CONCEPT  Armed Conflict: We hear the voice of a Colombian indigenous speak his dialect. He represents one of 35 indigenous communities in danger of extinction to the armed conflict. Illegal Crops: We listen to a Colombian indigenous sing. She represents one of 35 indigenous communities in danger of extinction. Radio from Saatchi & Saatchi, BogotaPLAY THE ARMED CONFLICT SPOT PLAY THE ILLEGAL CROPS SPOT Talk but don't touch Introducing the voice control function featured in the Touch Phone Kit by Volkwagen Accessories for every Volkswagen, Argenta Group Germany created banners. Users connect to their Facebook account and choose a friend to call using only their voice.VIEW THE CONCEPT The Transformers have arrived David&Goliath recently transformed the Staples Center the sports and entertainment center of the world into a place of mass hysteria and disaster, all in support of the opening of Universal Studios Hollywood's new epic thrill-ride, "Transformers: The Ride 3D." VIEW OUTDOOR  NeogamaBBH has created a new commercial for Omo with wash boosters, featuring an unheard of concept for Brazilian TV. The action accelerates all the other commercials in the break, reducing its total length from 3 minutes to just 30 seconds. It's an analogy designed to introduce the new detergent and its 'Boosting Power'. With the tagline "Omo has reduced the length of the commercial break because it now contains wash boosters. The new Omo removes the most difficult stains even in a quick wash", the commercial will be launched on network TV, and is scheduled to run on several different shows including movies, comedy and variety programs on Brazilian networks Rede Globo and SBT.VIEW THE SPOT Jive bunny rocks the library A simple demonstration from Rothco, Dublin of how easy getting newer car replacement is from Liberty Car Insurance. VIEW THE SPOT Repetition works Repetition works Horia Motoi, a Romanian non-profit organization decided to speak not only about the autistic children, but also about their parents. Repetition is the main learning tool used for helping autistic children to overcome their impaired social interaction and communication. The burden of doing the repetition lay with parents. Consequently, we asked some of the most important media channels to repeat part of their standard message stating, at the end, that the parents of an autistic children repeat thousands of times a single word until the child can understand it. The next day, the social network carried out the message: Facebook, bloggers, news feeds. The following days more and more unconventional spokespersons joined the cause. Site from Saatchi & Saatchi,Bucharest VIEW THE CONCEPT Save the tone save the birdsClemenger BBDO at TEDx What if you could trend a topic by simply speaking? No smartphone, no laptop, no tablet, but based on what people are saying to each other in real-time? TEDxSydney briefed Clemenger BBDO Sydney to create an experience bringing to life the event's theme: Real. Live. Now. 'Mimeisthai', did just that. Premiering at TEDxSydney on Saturday May 26, the one-off installation visualised the flow of ideas around the room in real time. Think of it as trending topics 'in real life'. How? Parabolic microphones were placed around the room so they could capture the hundreds of conversations taking place amongst the audience of 900 thought leaders in the auditorium at TEDxSydney. Mimeisthai's algorithm isolated and analysed the conversations, bringing them to life. Key phrases then appeared as graphic art on the main screen, visualising the spread of ideas across the room. VIEW THE CONCEPT Save while the sun shines Emart is the equivalent of Walmart in Korea. It has 141 chain stores across the country. In partnership with Cheil Worldwide, the retail giant set out to increase sales during lunchtime, when sales traditionally decrease dramatically. The resulting idea was to give people a unique experience only available during lunch hours. Cheil Worldwide installed a "shadow QR code" a 3D model that turned into a functional QR code when the sun struck it between noon and 1pm creating an event called 'Sunny Sale'. VIEW OUTDOOR Turnaround bar AlmapBBDO Sao Paulo has created new work for Super Sonica Sound Design.VIEW THE BANG AD VIEW THE POW AD Your heart already has enough reasons to suffer A lower cholesterol alternative is presented in this campaign from Publicis Brazil.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Director Karen Cunninghamâs first job out of her new production company Pop-Up Films, a spot for the Young Directorâs Award, is a cracker. Cunningham, who won a YDA first prize award in 2008, has perfectly brought BETC Paris creative Damien Bellonâs amusing script to life with wonderful casting and timing.VIEW THE SPOT  Loducca has released this new "Guitar Man" campaign for MTV Brazil.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW THE FOURTH SPOT VIEW THE FIFTH SPOT  There is a new breed of football player emerging. Younger, smarter, and scared of no-one. Driven by the hunger to succeed. Armed with new tools and product innovation. Ready to step out of the shadows if given the opportunity.The fully interactive film, complete with hidden content celebrates this next wave of footballers, whether it's the participants in The Chance, Nike's worldwide hunt for football talent, or elite athletes looking to make an impact on the world stage. VIEW THE SPOT Your car versus a piano To prove how unpredictable car accidents are, Intouch insurance created a live 24/7 web broadcast. A 359 KG grand piano was suspended from nine ropes above a car in a Moscow garage during seven days. Twice a day  people could vote on a live broadcast 24/7 on carvspiano.ru for an unpredictable real event resulting in one rope being cut. For example: if the temperature in Moscow rose to +21C one rope could be cut. If FC Barcelona advanced to the Champions League Final that same week, another rope would be cut. A live Twitter feed was projected on the wall and a timer clock kept the audience intrigued, waiting for the next rope to be cut-or not. On the 6th day the piano fell down on the car and proving that even if we couldnât save the world from falling pianos we did make more drivers consider buying our  intouch âno faultâ car insurance.VIEW THE CONCEPT VIEW THE VIDEO I'll have an Export Dry How do you talk men into buying your beer? You talk them out of buying wine. Research showed that DB Export Dryâs target market didnât like wine, but they drank it to fit in. So we set out to save them from sauvignon and get them a beer. We created an ad disguised as a wine list. Slipped onto restaurant tables, the ad looked like any other wine menu, but on closer inspection it was exactly the opposite. Instead of an array of wines, readers found themselves faced with an array of reasons to order an Export Dry instead. VIEW THE CONCEPT Polo enters the game show A retail campaign from Ogilvy Cape Town for the Volkswagen Polo Vivo. This entry level car is aimed at a younger target audience or those who are young at heart and live life to the full. The brand premise is Live Large with it's look described as Life in Technicolour. VIEW THE CRAZY DUCKY SPOT VIEW THE INSANE LANE SPOT VIEW THE SUPER SWEEPER SPOT  Everyday thousands of cats are abandoned on the streets. But at the same time cats are the greatest stars on the Internet. Millions of people regularly search for their videos. This is a perfect opportunity to deliver the message for adoption: when people are open to it. So Ogilvy Sao Paulo recreated the most popular cat videos acted out by people. We aired each video parody on You Tube, just before the real cat viral. And we proved that, no matter how hard you try, cats are funnier.VIEW THE SPOT Design your own fashionRun the gauntlet and keep going Y&R South Africa print for Land Rover VIEW THE SNORKEL AD VIEW THE ANTIDOTE AD VIEW THE DARTS AD VIEW THE DICTIONARY AD  Y&R Guangzhou has produced a major new TV commercial for China Southern Airlines to highlight the benefits of flying on the airlineâs new A380 aircraft. The TVC, entitled âPreparationâ, showcases the different flight experience awaiting them on-board the A380.VIEW THE SPOT Guest judge: Colin Jeffery, partner/ECD, David&Goliath, LA This week's guest judge is Colin Jeffery, managing partner & executive creative director, David&Goliath, Los Angeles.Winner: Nike: Barbershop. Thereâs a lot I like about this commercial, it's smart and uses a pro athlete in an interesting way. Every player wants to be remembered, Mario Balotelli has had a colourful and controversial career thus far. A simple trip to the barbershop sends a strong message to soccer fans. With Euro 2012 around the corner we'll soon know whether Mario and his fohawk have what it takes. Great casting and wardrobe. Pro athletes typically don't act very well, Mario does a good job here. I like his delivery of the line, "not bad". READ MORE  On June, 16th 2011, a new law was passed in France that threatens to deport 29,000 seriously ill foreigners. 6,000 of whom are HIV positive. By sending them back to countries where no access to health care is guaranteed TBWA, Paris created the spot VIEW THE SPOT Freedom is just another word for being well insured CumminsRoss, Melbourne has put to air a new spot for Swann Insurance featuring motorcyclists enjoying freedom, knowing they're well insured.VIEW THE SPOT Spotlight on the Census CASE STUDY: Spotlight was created to promote Australia's 2011 Census. Instead of telling people about the Census, Leo Burnett Sydney created an experience about them - showing them where they fit within those numbers. The site uses real data from the Australian Bureau of Statistics to create a highly personalised animated film. Customised infographics within the film tell the story of you â where you live, where you're from, how old you are and what you do â and how this relates to the rest of Australia.VIEW THE CASE STUDY Thoughts from people named Ted BMF jumped at the chance to get involved with TEDx Sydney this year, contributing to the program with some Tasty Video Bits, which captured ideas from people called Ted.BMF ventured out and captured a range of thoughts and ideas from everyday people nicknamed Ted, the videos were shown throughout the day and served as palette cleansers between speaker sessions. VIEW THE SPOT  DDB London says what if you see film differently VIEW THE JAWS SPOT VIEW THE SILENCE OF THE LAMBS SPOT VIEW THE TAXI DRIVER SPOT  Long copy distinguishes these print ads from Publicis Brazil for Miguel Giannini VIEW THE QUARTER AD VIEW THE WATCH AD VIEW THE GLASSES AD A confusing assembly is soon revealed Tok&Stok reinforces the brand's concept in its new campaign signed by DDB Brasil, with film and print. To prove that Tok&Stok's furniture is easy to assemble, the campaign uses commercials like tutorials to show how simple it is. The public, at first, is surprised and confused towards the scene, but the incomprehension is undone by the end of each play, when it is revealed that, instead of assembly tips, they were actually reading a cake recipe in Czech or a drink recipe in Indonesian, and even the lyrics to the song "Oh Suzanna" in Basque.VIEW THE DRINK AD VIEW THE CAKE AD VIEW THE OH SUZANNA AD VIEW THE CHAIR AD VIEW THE TABLE AD Pirates in the New World New World has launched its new brand campaign created by Colenso BBDO in conjunction with sister agency .99 Three 60-second ads, Lucky Day, I'm Big Day and Next Day will run in rotation on national television and in cinema.VIEW THE SPOT Breaking the glass for the Special Olympics Special Olympics athlete Susie Doyens literally shatters her fears in this PSA, directed, produced and edited by Martin Rodahl in this Tom, Dick and Harry, Chicago created spot.VIEW THE SPOT From the copy to the original with one click For each successful video on YouTube there is poorly made imitations. There are hundreds of bad imitations and video clip remakes. Some of these copies had millions of views. And Almap BBDO Sao Paulo saw an opportunity behind all this: promoting Volkswagen original auto parts.VIEW THE CONCEPT Go to places you only read about in books Imaginaria is an app created by though JWT Brazil for the bookstore Livraria da Vila.It allows people share their reading experience in a fun way by making check-ins at book's places that were previously only in the imagination. VIEW THE CONCEPT How happy is your country ? Is it possible to measure the happiness of a country? Can you use that information to change the results to the better? Sure, Ogilvy Frankfurt just did, dive in and experience for yourself.VIEW THE CONCEPT |
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Corny snacks turn up in the library in a web film from Fitzroy Amsterdam
SaveBrazil site created ageisobar Sao Paulo
Dramatic shots in these print ads from Heads Propaganda, Brazil
Armstrong beer in a cover up in a spot from Saatchi & Saatchi South Africa 
The Campaign Palace, Sydney for Berocca
Westfield UK presents a site designed by RKCR/Y&R London