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Seen and noted
A sight for peeping toms Here's one for the boys! Have ever bent yourself in front of a TV trying to peek from underneath? Or wanted to? This new Axe Dry website from Bascule Inc, Japan turns on your PC webcam and uses a revolutionary multi-angle system or "Hot Angle".VIEW THE CONCEPT  'Life' is a 2 minute TVC developed for 117 year old Australian funeral directors, William Barrett & Sons.VIEW THE SPOT  It's Crunch Time for Iron Jay. Watch as he shows his passion for I&J Fish against a series of unlikely opponents. Nothing is as awesome as the crunch of the I&J range.VIEW THE LIGHT AND CRISPY SPOT VIEW THE CRISPY BATTER SPOT Guest Judge: Roger Baldacci, ECD, Arnold Worldwide, Boston This week's guest judge is Roger Baldacci, executive creative director, executive vice president and group creative director at Arnold Worldwide in Boston.Winner: Smart Car - Facelift. As always, a simple idea executed simply always does the trick for most judges and me. The only problem I have with this Smart Car advert is that the hideous face-lift models actually look better than the new Smart Car. I do have some questions for the productions folks. Did you use some CG or did you actually cast for people with botched face-lifts and how much would you have to pay them to admit they have ugly faces on national TV? Just curious. READ MORE Golden Gate's band of bridges Help build the longest bridge ever in honor of the Golden Gate's 75th anniversary. Add your favorite bridge and make the celebration reach all the way around the world.VIEW THE CONCEPT Samsung's Smart Park In the new virtual theme park, Samsung Smart Park . You can experience various products of Samsung enjoying the theme park through the interaction with webcam, microsite and Facebook.VIEW THE CONCEPT Space out with Samsung's Galaxy S III Draft FCB Auckland turns commuters into space cadets with the most advanced bus shelter the country has ever seen in new ad promoting the Samsung Galaxy S III. People who bought the phone had the chance win a trip to outer space. VIEW OUTDOOR  To support and amplify the global Anarchy campaign, Axe are offering 60 lucky guys and girls the trip of a lifetime to a Caribbean island paradise. Axe, the male grooming brand from Unilever which is known as Lynx in the UK, has announced the next phase of its multi-channel marketing campaign to support its latest fragrance, Axe Anarchy: For Him and For Her. From 14th August, Lynx fans in the UK will have the chance to become one of seven to win a pair of tickets to Anarchy Island â the brandâs very own Caribbean island. Tickets will be up for grabs for fans who complete one of six virtual treasure hunts on the Lynx UK Facebook page on selected Tuesdays and Saturdays during August and early September . All those who fail to win one of the six pairs will be entered into a prize draw to win the final pair of tickets. The 14 successful fans will then travel to Chaos Island at the end of the year to join other Lynx fans from around the world for an epic island party holiday. Agency: BBH London.VIEW THE SPOT You won't get sick with SanpicTelecom NZ introduces Tommy and Boris DDB New York has created a raucous new spot for the New York Lottery which features a beach party with very special guests. VIEW THE SPOT  Short description: A little boy, his toy train set and a touch of magic come together to create an eye-popping demonstration of how Norfolk Southern helps bring the economy to life. Agency: RP3 MarylandVIEW THE SPOT  Fallon get nationalistic for Jack Daniels.VIEW FREEDOM OUTDOOR VIEW EASY WAY OUTDOOR VIEW HEART OUTDOOR VIEW CRAFT OUTDOOR VIEW MADE IN AMERICA OUTDOOR Happy Hour gets happier New Fallon, Minneapolis print campaign for Childrens' Defense Fund aimed at causing debate in the USA about national debt. Getting priorities straight is it defense or child care. Is it tax breaks or health care.VIEW THE PRISON AD VIEW THE HOMELESS AD VIEW THE PREGNANT AD Getting to the result inch by inch Hypoxi promises inch-loss as opposed to weight-loss by gyms. To convert this promise into consumer delight cut the crap, Mumbai figured this meant losing one dress size every 12 sessions. To dramatize this a kiosk campaign was launched in the middle of busy streets of Mumbai. The kiosks 1-3 (ad 1-3) were kind of teasers that raised your interest levels as you drove past the kiosks placed serially one after the other. The reveal happened with kiosk 4.VIEW PANTS OUTDOOR VIEW SHIRT OUTDOOR VIEW WARDROBE OUTDOOR VIEW REVEAL OUTDOOR Pain relief is coming Print from Euro RSCG, Johannesburg for pain reliever, BonjelaVIEW THE PONYTAIL AD VIEW THE FISH AD VIEW THE FLOWERS AD NZ wins every kind of metal After New Zealand matched its best-ever haul of metal at the London Olympics, proud sponsor Weet-Bix ran this full page press ad to remind the world that it wasn't just their opponents Team NZ had for breakfast.VIEW THE AD  Know what you will pay is the message in this Renault spot from Publicis Conseil, Paris VIEW THE DOCTOR SPOT VIEW THE WEDDING SPOT  To talk about the importance of music programs in schools, this Big & Tall commercial takes a humorous tone with a more controversial topic. VIEW THE SPOT The passion of a great business SHEDcsc, Perth created a campaign of 'closing down sale' ads to make the point that, unlike some people who have attempted to turn their passions into successful commercial ventures, you can turn you love of making great coffee into a successful business by becoming a Cappuccino Express Franchisee.PLAY THE FIRST SPOT PLAY THE SECOND SPOT PLAY THE THIRD SPOT Eat like the boss How to Eat Noodles Like a Boss. Amsterdam based creative agency, Khanna Reidinga, along with director Andre Maat, pay homage to popular internet cartoon meme 'How to Eat Noodles Like a Boss' by bringing it to life in film. The film has racked up over 300K views andhas spawned a number of imitations. The animated gif racked up over 1m views overnight and reached number 2 on the Reddit front page. VIEW THE SPOT  Z+ Sao Paulo print for Baruel Foot deodorant VIEW THE BIRTHDAY AD VIEW THE DUMPED AD VIEW THE FIRED AD  Y&R Sao Paulo deliver a print campaign for Sao Paulo's Jewish Film FestivalVIEW THE TITANIC AD VIEW THE MOSES AD VIEW THE NOAH AD VIEW THE DAVID AD  95.5FM is the biggest radio stations in Israel that focuses on news and current events. in order to promote the station Y&R Israel came up with a campaign which presents a new insight that looks at the daily real world as a soap-opera and lures the audience to tune in and escape from their everyday lives. We took 3 pressing issues from the current news and presented them as soap opera ads. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  A facelift to be jealous of ,the new SMART FORTWO Swedish director Robert Jitzmark did a lovabel iconic spot for SMART through BBDOProximity Berlin. Even plastic surgery pros like Amanda Lepore was quite impressed, wondering how did they managed that ? I would even go so far as to say that a car-facelift in general looks better than human ones. VIEW THE SPOT Pink Batts & DDB play hot and cold Nothing has insulated Kiwi homes, and kept them warm, over the past 50 years quite like Pink Batts. They trap the warmth in every room, which is great and makes total sense. Unless of course you're a kid and you're playing a game of 'Hot and Cold'.VIEW THE SPOT Nutella taps into morning rituals Nutella is inviting Australians to rise and shine with the hazelnut spread in a new TVC created by BMF.The 'Sunrise' TVC which was directed by world-renowned director Sng Tong Beng captures the mood and warmth of our unique Australian morning routines and features real families going about their morning rituals with Nutella front and centre. VIEW THE SPOT Driven out of their homes Dentsu Beijing wanded to deliver a message to drivers that âover reliance on car travelâ is one of the main causes of serious damage to nature and the environment. One of the most obvious results of the global ecological crisis is that the animals are losing their natural habitats. Therefore their solution was built around the concept of animals losing their homes, and they created an idea that was relevant to drivers. They printed signs with images of a variety of animals whose living space has been destroyed, and made the ground of the parking area into a reconstruction of the animalsâ home. When people park their cars, they are invading the animalsâ home and driving them away.VIEW IDEA A burning problem The hole area of ozone layer has exceeded the total land area in Europe. Dentsu Beijing wanted to give everybody a clear understanding of the serious consequences of damage to the ozone layer. The loss of the ozone layer will result in strong ultraviolet radiation skin burning that can cause skin cancer and other illnesses. The agency produced a special T-shirt to demonstrate the harm to the human body caused by ozone layer loss.VIEW IDEA Its 's time to take the boy out of the man The new communications strategy for from Futatsu, Oslo OBOS took inspiration from Italy and their "Mammones", grown up men who prefer to live with their parents. This is an alien concept in Norway and thus a great contrast to the freedom offered to you by OBOS, where you as a member are given priority when bidding for one of OBOS' 80.000 apartments and houses across Norway. VIEW THE BATH SPOT VIEW THE HANDS SPOT VIEW THE FIGHT SPOT Trench warfare stops for football A brand ad for The World Game, via Us Sydney, that conveys the power of football without showing flashy goal highlights.VIEW THE SPOT This is not a missed stake To promote the raunchy new season of True Blood, DraftFCB Auckland stabbed a billboard with a giant wooden stake. The stake then protruded out the other side, creating an unmistakable bulge in an ad for a local underwear brand.VIEW OUTDOOR  Advantage, Indonesia Introducing a range of all-natural fragrances - Stella Naturals Air Fresheners.VIEW THE ROSE AD VIEW THE ORANGE AD VIEW THE JASMINE AD True Blood blow up doll To promote the raunchy new season of True Blood, DraftFCB Auckland made it clear to the uninitiated that True Blood isn't just another teen vampire series.VIEW THE AD A golf lesson from the cheesemaster Mainland Cheese spokesman gives a golfing lesson in this spot from Colenso BBDO New Zealand VIEW THE SPOT  Cooch Creative, Perth wanted to create an empowering message to parents of children with Asthma rather than the predictable shock horror approach.VIEW THE SPOT « First « Previous Next » Last » 4 of 6 |
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Full page press ad created by DDB UK to run in the FT U.S edition
A new spot for Telecom NZ via Saatchi & Saatchi New Zealand.
Increase the Happy Hour with this installation created by Rivas Herrera Y&R Ecuador 
A new spot for Sky Sports via Brothers and Sisters, London.
Leo Burnett, London spot for the next events following the Olympic Games