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 MINI wanted to celebrate being the car behind the highly successful SPCA driving dogs campaign. So, while the campaign was underway and headlining around the world, DraftFCB Auckland ran this series of press ads at home to drive potential customers online, and confirm MINI as the car preferred by canine drivers. VIEW THE CAT AD VIEW THE LAMP-POSTS AD VIEW THE DUCKS AD
 George Patterson Y&R launches an international scale campaign for AFL this week. The campaign showcases people from around the world being shown the game for the first time to prove once and for all that our game, Australia's game, is truly an extraordinary sport, unlike anything else in the world. VIEW THE SPOT
 The Calgary Farmers' Market is open all winter. This ambient from Wax, Calgary utilises the banks of snow created by snow plows. VIEW OUTDOOR
 Volkswagen celebrates love in new campaign from DDB Argentina VIEW THE SPOT
 This new work is part of the campaign from Grupo Gallegos USA to view life from the glass half-full. Drinking milk before going to bed may improve sleep quality and next day alertness. Since a great day begins with a good night's sleep, drinking milk encourages a more positive attitude. VIEW THE BATTLE SPOT VIEW THE PINATA CAR SPOT
 Deutsch LA has released this new spot for Volkswagen Jetta where his life flashes before his eyes. VIEW THE SPOT
 "Double Bad" features a father being interrogated by his two children after being caught red handed eating a Microwaveable KRAFT Homestyle Macaroni & Cheese Bowl in this spot from CP+B VIEW THE SPOT
 Translation for spot from Jung von Matt, Hamburg :Lady in the computer: Martin, the internet is gone! And I want to order at Zalando!Girls: Top brands! And the latest trends! VIEW THE SPOT
 Woolworths go right to the source in an ad from Droga5 Australia VIEW THE AD
 Peugeot Australia asked Republik Auckland to come up with an eye-catching campaign to remind drivers that genuine Peugeot parts are the only way to ensure their car's air-con stays in top shape. VIEW THE AD
 Successful business stories are not only written with ink as explained by Interactive Solutions, Poland VIEW THE AD
 Work from McCann Digital Israel.We found a new way of reaching young people who usually never donate, and getting them to donate to elderly people in need. What we did was create a brand called "Roots" which sold original vintage clothes that the elderly people of Shorashim Group didn't need anymore, thus raising donations from people who wouldn't usually donate. VIEW THE CONCEPT
 The Creative Guild of the Philippines assigned Y&R the job of designing a print ad for the Young Creative Competition. Winners will represent the Philippines in Cannes. VIEW THE AD
 Gun violence is sadly prevalent in many communities. Serve Marketing's newest campaign partners with Running Rebels to teach Milwaukee's public and at-risk populations how to stop a speeding bullet.Running Rebels is a non-profit that works with the juvenile court system in Milwaukee to provide over 2,500 at-risk youth with alternatives to violence. For this campaign, bus shelters and billboards were created with the headline "I Can Stop A Speeding Bullet." All media features the faces of real Milwaukee teens affected by gun violence and directs to StopASpeedingBullet.com, where powerful personal stories and educational resources are available. VIEW SHELTER ONE OUTDOOR VIEW SHELTER TWO OUTDOOR VIEW BILLBOARD ONE OUTDOOR VIEW BILLBOARD TWO OUTDOOR VIEW BILLBOARD THREE OUTDOOR
 They are a group of 25 digital creative students of Underground, a creative school in Buenos Aires. All of them wanted to accomplish our studies and get a job but with such a huge competitive scenario they needed to find somehow, a way to stand out. That's how we came out with an idea: we had to work for the best creative in the world.If we could get his attention we would be able to get anyone's too. VIEW THE CONCEPT
 The TAC's and Grey ,Melbourne's first foray into the issue of distracted road users. The TV targets drivers who use phones and other digital devices and dramatises the fact that if distracted for 2 seconds at 50km/h the driver will travel 27 metres blind. Print executions also warn pedestrians of the danger of crossing roads while plugged into phones or MP3s. VIEW THE SPOT VIEW IPOD OUTDOOR VIEW TEXT OUTDOOR
 Instacon, one of the leading builders of India just got themselves in the Limca Book of Records for creating the fastest ten-storey building in India. Agency : Eleven Brandworks, Gurgaon VIEW THE AD
 DDB Canada wanted to boil down the fundamental proposition of Crime Stoppers in the simplest most compelling way - if you witness a crime and report it, you retain your anonymity. This campaign strives to remind people of that simple truth. Crime should not remain anonymous. But the people who report it will. VIEW THE ROB ADVIEW THE BUY ADVIEW THE DRUG AD
 In five months, Canines Inc. and McKinney conceived, designed and launched Dognition, a Web-based canine cognition assessment tool. The Dognition Experience is designed for curious dog owners seeking deeper relationships with their dogs. After playing science-based games with their furry friends and completing a personality questionnaire, dognition.com subscribes are given a Dognition Profile summarizing their dog's unique cognitive style. And it all contributes to research that furthers the study of dog cognition throughout the world. VIEW THE CONCEPT
 Opel ADAM is the most individual city car in the world, with more than 60.000 exterior and 80.000 interior color and design combinations.What happens when Uncle Grey Copehagen parks the new, not yet launched, car in central Copenhagen on a dark evening and make it come to life? We tried and ended up giving unsuspecting bar guests and people passing by something they hadn't seen coming. VIEW OUTDOOR
 Xerox via Y&R New York and VML recently launched a new advertising campaign that is all about the Xerox most people don't know. What do we mean? Well when we say "Xerox" we know you don't think of them as a provider of business process services. VIEW THE THINKING SPOT VIEW THE ENCORE SPOT
 In the TV spot created by David & Goliath, we meet a ventriloquist and his dummy, Tommy, scratching their California Lucky for Life Scratchers. VIEW THE SPOT
 Asians are a shy bunch, even in bars. How do we get asian guys to approach girls in bars without making them do it after 3 hours when they are drunk. Well by hiding behind technology of course. Cheil, Singapore created Bottle Message. An interactive communication tool that helps people to start anonymous conversations with anyone at Harry's Bar. No fear of rejection or embarrassment.The campaign got more than $400,000.00 worth of free media, with a zero investment in media. It was featured on Mashable, Yahoo, CNET, and was selected as most creative app by PSFK.com VIEW THE AD
 Marie Curie's main fundraising event, the 'Great Daffodil Appeal' takes place in March and involves collectors standing on the streets, giving out daffodils in exchange for a donation. The charity provides free nursing care to people with terminal illnesses and vital support for loved ones, allowing people to spend quality time with their families in their final days. DLKW Lowe, London's idea was to juxtapose the first and last moments of life to show that the final moments of someoneâs life should be filled with experiences that are just as important and poignant as the moments that define the start of it. Birthdays, kisses and words were used to depict these symmetrical moments in life, providing a compelling case to support the charity's worthwhile work. VIEW THE SPOT
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