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 A playful riff on the (not-untrue) stereotype by Shooters International that Canadians are unfailingly polite. Part of a campaign that taps into MR. SUB's Canadian-ness, and playfully uses Canadian stereotypes to remind Canadian consumers of their roots, and that MR. SUB was Canada's first sub chain. VIEW THE POUNDING SPOTVIEW THE TRULY CANADIAN SPOT
 Tourism New Zealand through WhybinTBWATequila, Auckland hired an official 'Sindarin Elvish' dialect coach (she does exist) and workshopped the language with TVNZ breakfast presenter Tamati Coffey until he had it down pat. TVNZ broadcast a Middle-earth long-range weather forecast in Elvish on the morning of the premiere. It was quickly picked up on the other side of earth by the BBC, the Daily Mail, and other news sources which broadcast it to wider global audience. VIEW THE SPOTVIEW MIDDLE EARTH PASSPORT STAMP OUTDOOR
 During spring, many Swedes suffers from pollen allergy which causes sneezing. Fortunately for them, Duvan Shopping Mall offers, not only a lot of fashion stores, but also a pharmacy where you can buy medicine for your allergy. Precisely this was something Ord & Bild Stockholm chose to highlight in the spring fashion campaign. VIEW THE MAN ADVIEW THE WOMAN AD
 Earth Hour encourages households and businesses to turn off their lights for one hour to raise awareness about the need to take action on climate change. But when you think about it, 60 minutes without using electricity might be a little boring. In order to encourage people to participate on Earth Hour, Next Condom Store is distributing condoms throughout bars, clubs, gyms and universities. And these are not just regular condoms, but condoms that glow in the dark. Agency Leo Burnett Tailor Made, Brazil VIEW THE SPOT
 Berlin based lingerie label Blush went to Moscow to demonstrate their support for the still jailed members of Russian political performance artists Pussy Riot. On the anniversary of their famous protest at Moscow's Cathedral of Christ the Savior, Blush had models parading the streets in -15C weather wearing only Blush lingerie and Pussy Riot's trademark brightly colored balaclavas. Two members of Pussy Riot remain behind bars. VIEW THE SPOT
 Circle 21, via Juniper Park, Toronto, has produced a documentary web-film called 'Extra Ordinary'. The web-film follows two individuals with Down Syndrome, showing how people with Down Syndrome can and do lead meaningful, happy lives.The film debuted March 21st on World Down Syndrome Day VIEW THE SPOT
 How much does Tobacco weigh? Havas 360, Rennes has made this campaign for CNCT national commitee against tobacco VIEW THE AD
 To get bacon lovers to crave a Rashers bacon sandwich Ogilvy & Mather, Toronto affixed real, cooked in-house bacon strips to posters to be used as tearaway coupons. VIEW THE AD
 There's a new toy on the block. Literally. And with an average height of just four inches tall, Nanoblocks are easily overlooked on the shelves. So we took them to the streets and we discovered that these little blocks are drawing big attention. Agency: Team Detroit. VIEW THE DOGS ADVIEW THE PANDA ADVIEW THE LION AD
 Earthwool Insulation, a home insulation company from Germany, wanted to launch their product in New Zealand. So WhybinTBWA and Eleven PR found New Zealand's coldest town, then warmed it up. VIEW OUTDOOR
 2013 Youtube platform based UGC campaign from Huggies Korea and Postvisual. Huggies which has been producing Happy moments with Mom and Baby, has opened up to celebrate Huggies' 30th anniversary! When moms upload baby giggles, Huggies Giggle Factory will extract energy from baby giggles, and put them into capsules, which become Huggies Giggle Capsules.Baby giggles are captured in capsules, customized and delivered to those who subscribe! VIEW THE CONCEPT
 Samsung are launching a new global campaign to promote their latest Smart TV, with Smart Recommendation and advanced voice / gesture control. CHI have produced two TV spots which will both run globally highlighting different features of the new 2013 Samsung Smart TV. CHI&Partners, Romain Gavras and Adam Berg have delivered cinematically breath-taking TV spots that are truly worthy of the product they promote. They prove that global advertising can be creatively extraordinary. VIEW THE CHARGE SPOT VIEW THE KING OF TV SPOT
 Alfie or Kevin? Which is the better name for your newborn son? We find out in this new spot for Google Nexus 10 from Mullen, Boston. VIEW THE SPOT
 National Trust has launched new campaign encouraging the nation's love of special places via 18 Feet & Rising. The new advertising focuses on its role looking after and championing the special places that the nation loves. 18 Feet & Rising has created a strong visual campaign which encourages the public to share their love for those places which hold a special place in their hearts. VIEW THE MUDDY DAYS POSTER VIEW THE BUGS POSTER
 MasterCard will launch a new 30-second TVC this Sunday (31 March) for its contactless payment technology, PayPass via McCann Australia. The campaign is based on the insight that no matter how vigilant a parent is, kids will be kids, especially when out and about shopping. The wise parent needs an exit strategy for these times - enter MasterCard PayPass. VIEW THE SPOT
 Brand repositioning for the Royal Society for the Protection of Animals, Queensland from the Engine Group, Brisbane VIEW THE SPOT
 With the world premier of 'The Hobbit An Unexpected Journey' taking place in Wellington, specially invited international guests, the media, travellers, and fans from the world over touched down at Auckland International Airport, ready for a Middle-earth adventure.With #realmiddleearth starting the moment passengers disembarked, Whybin TBWA Auckland wanted to greet them with something special. VIEW OUTDOOR
 Today, Carl's Jr. and Hardee's announced the arrival of the Jim Beam Bourbon Burger with a campaign from 72andSunny featuring supermodel Heidi Klum. The Jim Beam Bourbon Burger boasts the distinction of being the first spirits-flavored item to be featured on a fast food menu. VIEW THE SPOT
 Amnesty Captcha is a new type of captcha which allows internet users to sign for an online petition for Amnesty International to prove they are human. Agency: Leo Burnett, Warsaw VIEW THE CONCEPT
 This campaign from Saatchi & Saatchi Johannesburg demonstrates the extreme effects of nasal congestion caused by allergic reactions to pollen, cats and dust. Each scenario is shot from the point-of-view of someone's nostrils, showing how a seemingly small allergy 'trigger' like a single flower or cat bowl can cause severe discomfort in your nasal cavities. Only Otrivin can save you when allergies take over. VIEW THE CATS ADVIEW THE POLLEN ADVIEW THE DUST AD
 To celebrate G-SHOCK 30th anniversary, an exclusive G-SHOCK by Maison Martin Margiela model has been created. On this occasion, Wanda Digital's directors J.A.C.K, have created a visual universe around the watch : Photos, video and interactive experience. VIEW THE SPOT
 The latest spot in GEICO's "Happier Than" campaign, featuring the Pillsbury Doughboy who is happily on his way to a baking convention. VIEW THE SPOT
 In celebration of the release of Eric Koston's second signature model from Nike SB, the Eric Koston 2, enjoy this new feature edit created by KBS+ and catch a glimpse of Eric's amazing ongoing roll through life, VIEW THE SPOT
 Carl's Jr. had their ad for their Memphis BBQ burger banned from New Zealand television - so Special reformatted it for radio. Which hasn't been banned - yet. PLAY THE SPOT
 The ad from JWT, London features two Hovis Wholemeal Farmers rolls which are positioned to resemble the ears of the iconic Easter Bunny. VIEW OUTDOOR
 Grey Tokyo came up with this novel idea to keep Japan clean VIEW OUTDOOR
 In partnership with Random House, BMF, Sydney have created an innovation in book publishing, which encourages donations of books to The Footpath Library, a charity which provides books for homeless and disadvantaged Australians. The innovation takes the form of specially designed dust jackets. Once readers have finished the books, they are instructed to turn them inside out and the books become pre-paid, pre-addressed parcels. When posted they are sent directly to the charity for distribution to those in need. VIEW THE AD
 How can you spark a conversation and more important maintain the interest of your target audience in a low interest category like frying fats? That is really a hard to answer question. Market leader Diamant challenged Fitzroy Amsterdam to find a solution. VIEW THE SPOT
 DraftFCB Cape Town sets the dance pace in a spot for Engen & Wimpy VIEW THE SPOT
 Killing Cool is a community where creatives help other creatives get over the death of their ideas. VIEW THE CONCEPT
 This spot from RKCR/Y&R London creates a sad but memorable link between clock change day and smoke alarm testing. VIEW THE SPOT
 McCann Melbourne has created an integrated campaign for the Victorian Responsible Gambling Foundation that aims to help people with a gambling problem overcome their issues. No ordinary awareness campaign, McCann, together with the Foundation and addiction counselling service Turning Point, have created a new online support service called the 100 Day Challenge. The Challenge is designed to help people with gambling problems "fight for the real you" and take control of their gambling, to achieve their goals and get their lives back on track with the help of support and counselling.The campaign is fronted by four Victorians who have problem gambling histories, including former AFL footballer Daniel Ward. VIEW THE DANIEL ADVIEW THE ALEKS ADVIEW THE ANNA ADVIEW THE MATT AD
 Fourth in the series of MP Tourism ads from O&M Mumbai, this 'colours' TVC takes tourism advertising to a whole new level. It welcomes the audience the same way Indians welcome people by throwing colours at them during the festival of Holi. Colours in different beautiful hues envelope tourists and form the key tourist attractions of Madhya Pradesh - Kanha's tigers, Khajuraho's famous sculptures, Mandu's Jahaz Mahal, Sanchi Stupa and Ujjain's Mahakal Aarti. VIEW THE SPOT
 Life is not just about taking pictures says Samsung via JWT, Tunis VIEW THE SPOT
 Co-Designed and directed by Axel Courtiere and FX Pourre at UFO this latest stop motion project takes us through the years of Polo Lacoste. Part of the 80 years of the Lacoste Polo campaign the 1 minute film was created with French agency BETC LUX and shot in Paris over 3 days. With over 250 poloâs the UFO team worked on a 3D animatic before debarking on the animation. Transitions such as the 1960s Pyschedelic pattern were created in house at MATHEMATIC using After FX. The Film was screened inside Lacoste stores VIEW THE SPOT
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