Seen and notedBurgen: Bed
Colenso BBDO launches its first project with George Weston Foods for Burgen Bread this week.
The slightly naughty campaign is designed to first get Burgen noticed and also set up its new brand positioning 'Beautifully Made'. VIEW THE BED SPOT VIEW THE COUCH SPOT VIEW THE FRIDGE SPOT VIEW THE SANDWICH SPOT VIEW THE BED AD VIEW THE COUCH AD VIEW THE FRIDGE AD Fazer: Tutti Frutti
Fazer Tutti Frutti, one of the biggest candy brands of the Nordic Countries, invited hasan & partners Finland to create the next summer promotion and sell 1 million candy bags.We borrowed and lease a real tropical deserted island off the coast of Mauritius, named it Tutti Frutopia and divided in pieces and shared over 1 million Tutti Frutti candy bags and started a web based competition to choose the next king to win a trip to the island.
VIEW THE CONCEPT Walking Dead TV2: Dating the Dead
To promote Walking Dead on TV2, Young & Shand brought zombies to life in Auckland using the popular mobile dating app Tinder.
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BD and Airbag take Rebel on the road to Brazil. This new TVC continues last year's theme of creating one team across all the football codes in Australia: Rugby, Aussie Rules and soccer. The campaign, called 'Home of Football', takes Rebel's 'dream team' on the road to Brazil, culminating in Rio de Janeiro. It includes football superstars Cameron Smith, Jimmy Bartel, Marc Murphy, Todd Carney, Luke Burgess, Jeremy Cameron, Steele Sidebottom and David Williams celebrating Rebel as the one destination for the best in football boots, apparel and fan gear.
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ABYSS is the new $12m roller coaster at Perth's Adventure World Theme Park. It has been dubbed by experts and enthusiasts alike as being Australia's most terrifying ride. This press ad from Shed Perth ad ran across two pages in the paper and featured a simple cardiograph that illustrated the effect that this this terrifying attraction would have on the rider.
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Sponsor of Quiksilver Pro France 2013 Hossegor 18/23 September. Agency: Leo Burnett, Tourin.
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Domestic Child Abuse. When you ignore it, youâre taking part in it. Agency: Staff Brazil.
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Carmichael Lynch, Minneapolis new love commercial shows a girl changing a flat tire on her Subaru.
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Blackstreets C Black performs and stars in the new JCPenney spot to support the US Olympic committee. Agency: EVB, Victors & Spoils
VIEW THE SPOT Cape Times: Obama
Lowe Cape Town aimed to show that the Cape Times is a reliable and credible source of information, by parodying the sign language interpretation of President Obama's speech at former South African President Nelson Mandela's memorial service.
PLAY THE OBAMA SPOT PLAY THE INCY WINCY SPOT LX Type: The Official Font of Lisbon
The iconic trams of Lisbon do not go unnoticed to anyone. Neither they nor the wires that provide them with energy and that are spread across the city's most charismatic neighbourhoods. Still, Leo Burnett Lisboa looked at these in a different way and saw a typography in its complex mesh. And like that, with the support of the Lisbon City Council, the official font Lisbon was born.
VIEW THE CONCEPT Godiva Wink: Smile
Before the clicking and tapping of social media messaging, perhaps the oldest and most personal way people communicated was through the expression on oneâs face while standing in front of another. This is true the world over, yet people in some cultures communicate in much more subtle ways than others. In Japan, it is uncommon to see people expressing overt displays of affection in public places. So often, shyness prevents the exposure of true feelings, even in terms of facial expression. Despite what the heart desires to say, Japanese people tend to maintain a "Poker Face". In partnership with Saatchi & Saatchi Fallon, Godiva Japan is out to change that
VIEW THE CONCEPT LG Hom Bot Square : Filthy CornersZepri: Daily Recharge
A 1980's styled flight safety video for Delta Airlines via Wieden + Kennedy, New York. The video features some of the great fashion and fads of the 80's.
VIEW THE SPOT The National Congress of American Indians: Redskins
The National Congress of American Indians (NCAI) has just released a two-minute public service announcement (PSA) called "Proud To Be" that takes aim at the long-standing use of the term "Redskins" by the National Football League team based in Washington D.C. via goodness Manufacturing. The hard-hitting PSA is an artistic and educational statement, a collage of native American images throughout history and a tribute to the proud heritage of tribal names, including Cherokee, Navajo and Blackhawk.
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A dad gets excited about his Volkswagen hitting 100,000 miles in this Super Bowl spot via Argonaut San Francisco.
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Two more teasers for the trailer for the Mega Huge Football Game Ad Newcastle Brown Ale would've made via Droga5, New York if they had a mega huge advertising budget. Droga5 ECD Ted Royer told Bestads: "Trailers and ads for Super Bowl are everywhere, so Newcastle is making fun of the ridiculous ad mania right now. It got to the top lists for teasers and it doesn't even have an ad in the Super Bowl."
VIEW THE ANNA SPOT VIEW THE KEYSHAWN SPOT National Australia Day Council: Sushi
10 advertising, Belgium has created this outdoor campaign for Gordon Finest Beers.
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Director Jake Scott and Anomaly have released 'Puppy Love' is the 2014 Budweiser Super Bowl commercial. It's got everything - puppies, horses and a love song and celebrates the friendship between a puppy and the beerâs signature Clydesdale horses. The soundtrack is 'Let Her Go' by Passenger.
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Today, Jaguar reveals details of its advertising debut in the US Super Bowl XLVIII featuring three renowned British actors, Sir Ben Kingsley, Tom Hiddleston and Mark Strong, filmed by Oscar-winning British director Tom Hooper. The "British Villains" creative idea, was devised by Spark44, the international agency for Jaguar. The largest-ever brand and product marketing campaign for Jaguar, introduces the F-TYPE Coupe. The 60-second commercial "Rendezvous" poses the question "have you ever noticed how in Hollywood movies, all the villains are played by Brits?" will launch in the second half of the largest US stage, the Super Bowl, on 2 February 2014, on Fox. A 30-second teaser spot, "The Setup" starring Sir Ben Kingsley will preview on CBS NFL Playoff games in January. Mindshare managed the communications planning and buying. The campaign will break in the UK and globally campaign from April 2014.
VIEW THE SPOT Heineken: The Odyssey
Heineken has today unveiled its latest global ad campaign, 'The Odyssey', celebrating the premise that every man is legendary at something via Wieden+Kennedy Amsterdam. For the first time in its history, the premium beer brand has cast non-actors in its TVC to play the central protagonists.
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The all-new 2015 Chevrolet Silverado HD makes a bullish first impression in its new commercial from Leo Burnett, which was released today and will air during the Super Bowl XLVIII broadcast on FOX on Sunday, Feb. 3.
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No need to be the best of the best to eat the best of the best 280
2014 started with a special event at McDonald's : the 280 operation. McDonald's fans are invited to come and rediscover the Original 280 To display this return, TBWAPARIS designed 4 humourous TVC. They convey a simple message : each one of us deserves the best of the best 280 at McDonald's. VIEW THE PAINTER SPOT VIEW THE MODEL MAKER SPOT VIEW THE HANDYMAN SPOT VIEW THE BOWLER SPOT Strepsils Throat Lozenges: Ring
A new series of underpants that are made of Delta's new technology Real Cool Cotton. The new fabric is "breathing" and provides cool feeling all day long.Agency ACW Grey Tel Aviv
VIEW THE AD Little People of South Africa : Christmas Tree
A tactical ad by canvas, Cape Town for the Little People of South Africa Association in December; a tongue-in-cheek execution to promote awareness, encourage dialogue and remove the stigma around Little People and in turn acknowledging that they have a sense of humour.
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In a new campaign created by LA-based creative agency David&Goliath (D&G) for Kiaâs all-new K900 luxury sedan, Laurence Fishburne returns to the iconic role of Morpheus from The Matrix trilogy to show the world a side of luxury theyâve never seen before. The campaign includes a :60 Super Bowl spot titled "The Truth" that is set to premiere on television during the third quarter of Super Bowl XLVIII and signals a new era for Kia.
VIEW THE SPOT Loop: Radio with Gifs
358 Helsinki was asked by Nelonen Media to design and launch a new radio station aimed at a young, social media -savvy audience. To introduce a radio for the digital age, the station's identity was built around a medium familiar and highly contagious to the target group: animated GIF loops. With a hint of irony towards the 'mainstream hits' concept, it was also aptly named 'Loop'. The launch site featured an audio stream which was illustrated with over 70 three-second looped animations, collected from all over the world.
VIEW THE SPOT Salvation Army: Cut for Christmas
A little attention does people a world of good. That's why we invited a number of homeless people to a dinner during the Christmas season. And you naturally want to show up looking your best. They did. With a donation through the website you help Leger des Heils Amsterdam (The Salvation Army) to continue paying attention to the homeless after Christmas as well.Agency DraftFCB Amsterdam
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Airing for the Lunar New Year, this spot from Y&R Vietnam shows three scenarios, son, father and daughter. Son: "Mommy says if I smile a lot during Tet, I'll be loved by other people and get more Lixi (lucky money). Ah, Tomorrow is Tet, so I will smile much more to get more Lixi. "Father: I've been so busy all year long, I have not been able to spend time with my wife and daughter. The New Year is coming, so I will spend more time with them to make them smile more often." "Daughter: Next Year I will be studying away from home. My Mom will miss my smiles. Next year, I'll definitely visit home very often so she can still see my smiles." Closing frame: Great smiles bring great fortune for the New Year.
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Curious people ask better questions and get better answers. So Fifth Third, in partnership with Leo Burnett, was curious: Could opening a checking account help fight cancer?
VIEW THE SPOT Plax: A Meeting
People go to great lengths to avoid bad breath according to Colgate and Y&R New Zealand
PLAY THE MEETING SPOT PLAY THE OPEN HOME SPOT PLAY THE MORTAR & PESTLE SPOT Red Cross: The Flood
On September 2013, Mexico was hit by hurricanes Ingrid and Manuel, leaving millions of people with no home, food or water.People across the country joined in to help. But as the days passed needs kept increasing while donations lowered.
We had to remind people that help was still needed.By recreating a small flooded city at Polanco, one of Mexico City's wealthiest zones, to illustrate how thousands of houses remained after the catastrophe. Flyers with the Red Cross bank account were given to people as an immediate option to help.Agency Miami Ad School, Mexico VIEW OUTDOOR Prime TV: Moonbounce
For the 50th anniversary of space and time traveling hero Doctor Who we worked with a Swiss radio astronomer who used an obscure and highly specialized technique called Earth-Moon-Earth Communication to send our images to the Moon and back.Software was used to translate the images into radio waves which were then bounced off the Moon's surface. The extremely weak signal that returned was picked up by a partner station in Holland and translated back into images.The distorted images that returned were then released as a world's first in print advertising (or any advertising for that matter). Agency: DraftFCB Auckland
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