Seen and noted
75 million years ago, it would have made sense if you didn't use GolfNow to book tee times. The GolfNow site and app didn't exist. But today there's no excuse. And yet, only 11% of all tee times are booked online. In the "Don't be a golf dinosaur"campaign, we seek to change that. Agency:barrettSF
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People who suffer from hearing loss have a hard time hearing certain tones and pitches but arenât necessarily aware of it.So BBR Saatchi & Saatchi Israel decided to mess with the sound and create a "hearing test".With the simple act of lowering the volume of a few words
PLAY THE SPOT Mini:Minitospace
MINI were launching their first ever 5 door model, the all new MINI Hatch and needed a campaign that would draw as much talkability and hype as possible from a very small budget.Our main restraint was not having a vehicle available for the launch date. Gloo@ogilvy, South Africa focused on 1 simple insight, that the 5 doors of the new MINI created more interior SPACE for our target audience.
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On behalf of Oceana, an international organization founded in 2001 dedicated to achieving measurable change in the health of the worldâs oceans, agency, The Community created a print and outdoor campaign, mostly running in Florida, to bring attention to "shark finning." The ads highlight the consequences of shark fin soup by placing familiar restaurant language "soup or salad?" and "all you canât eat" alongside shocking images of finned sharks.
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"Books" it's a print and poster campaign developed for Abrinq by Monumenta, Brasil The campaign shows book covers as kids and adolescents at risk, representing thousands of victims of child labor and domestic violence in Brazil. The goal is to show that everyone has the power to change lives and stories of many children with a monthly donation.Founded in 1990, The Abrinq Foundation its a nonprofit organization whose mission is to promote the protection of rights and citizenship of children and adolescents.
VIEW THE JOAO AD VIEW THE MARIA AD VIEW THE GABRIEL AD Eveready Batteries and Torchlights: The Eveready Book Of Play
TBWA Malaysia has released a new campaign to light up your child's imagination for Eveready Battery & Torchlights titled "The Eveready Book of Play".
VIEW THE CONCEPT VIEW THE STORYBOARD Guest Judge: Henry Medina, co-founder, DDB BoliviaThis week's guest judge is Henry Medina, co-founder and creative director, DDB Bolivia. Winner: Rekorderlig Cider: Silver Skaters. In TV I'm going to have to go for this one because the freshness of the absurd captivated me from the beginning. READ MORE What3Words: 3 Words to address the World
The Cannes Innovation Lions Grand Prix went to this outstanding idea - '3 Words To Address The World' for What3Words London.
VIEW THE CONCEPT Baidu Kuaisou: Smart Chopsticks
Cannes Innovation Gold Lion winning case study from Baidu Online Network Technology, China
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The Human Rights Foundation (HRF) and advertising agency Grey Brasil have teamed up to creatively raise awareness about human rights violations occurring around the world and how individuals can take action to combat abuses such as censorship and torture.
VIEW THE SPOT Land Rover: The Car Is The Camera
Land Rover a brand that is known for always forging into new territory, can't promote a new feature just like any other car company. So, Land Rover challenged five-up-and coming directors to create their own uncommon adventure story that debuted at the Sundance Film Festival.There was only one catch:Use the car as a camera Each film was shot using only the native five camera surround system.
VIEW OUTDOOR VIEW ROVER OUTDOOR VIEW MONDAY OUTDOOR VIEW LITTLE THINGS OUTDOOR VIEW RENDEZVOUS OUTDOOR VIEW WAVE OUTDOOR New Balance: Irish Athletes Launch
New Balance are the official kit sponsor to Athletics Ireland. To launch their sponsorship of the new breed of Irish athletes, Atomic, Dublin developed a print campaign for outdoor and press photographed by Alex Telfer. Working with the individual athletes, Fionnuala Britton, Karl Griffin, Thomas Barr and Jessie Barr, we identified the single, deeply belief that drives them to excel. These personal mottos became the lines that appear to emerge from within the bodies of the athletes.
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This Father's Day, buy Dad a tool worth bragging about at Craftsman. Agency: Havas Worldwide Chicago.
VIEW THE SPOT Water Corporation: Tips for Kalgoorlie
Living under the Western Australian sun, we're pretty used to hearing water tips. So it's easy to place each new tip in the "I'll get to that later" pile. But what if we could turn a water leak, for example, into a tangible beast? This radio campaign was designed to get the sweltering hot and remote town of Kalgoorlie to feel a sense of urgency towards taking control of their own water use, and water bill.Radio spots from The Brand Agency, Perth
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Edwardian Group London's six Scoff & Banter restaurants serve classic British ingredients, in classic British flavour combinations, cooked with classic British finesse. Saatchi Massius London new campaign celebrates this Britishness in all its quirky eccentricity. At its heart are five characters: each based on the elements of a classic signature Scoff & Banter dish, and each lovingly hand-painted to evoke the illustrated (and quintessentially British) world of "Alice in Wonderland" and "Wind in the Willows".
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AXA is redefining the art of insurance. Agency: DDB Group Singapore.
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Dish TV keeps children entertained in this print campaign via McCann Mumbai.
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In a world where it is common place to be inundated by aisles and aisles of confusing services, Alinta Energy is going out of its way to make its energy service, transparent, simple to understand and easy to enjoy. With what should be three very simple tasks, these spots demonstrate how desperately we need to return to simple. Radio spots from The Brand Agency, Perth
PLAY THE BULB SPOT PLAY THE JEANS SPOT PLAY THE PHARMACY SPOT Waze: Kids Voice Pack
A three-way collaboration between Waze, Malaysian based telecommunications company, Maxis and creative agency Ensemble Worldwide to create an innovative safety reminder on the road. Sponsored by Maxis, the corporate social responsibility project is an attempt at improving road safety simply by using the voices of children as a voice pack option on Waze.
VIEW THE CONCEPT WWF: Extinct
Geometry Global, Copenhagen has taken over Youtube animal videos making the content unavailable in this "Extinct" campaign for WWF.
VIEW THE CONCEPT Sky TV: The World In HD
1 in 4 children have eyesight problems that they are unaware of. SKY TV conducted eye tests to show some of them "The World In HD." Agency: FCB Brasil.
VIEW OUTDOOR Volvo: Life PaintMarriott International: Blank Sheet Of Paper
Move beyond just tables and chairs and imagine how a meeting experience can leave you feeling connected, inspired and accomplished. With all the right destinations, culinary wizardry, dedicated staff and digital tools, Meetings Imagined can deliver anything you can imagine. Agency: Team One
VIEW THE SPOT Danish Road Safety Council: A Little Breath
Bates Y&R Denmark has released this spot for the Danish Road Safety Council, directed by Bacon Copenhagen's Martin Werner. With a simple message "a little breath can change a lot. Maybe Everything."
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Rekorderlig Cider's 'Silver Skaters' film features our talented, quirky ice skaters and their evangelical coach, Jarmo. Their routine is unconventional but undeniably 'Beautifully Swedish', with a touch of the quirky humour. Agency: Saatchi & Saatchi, London.
VIEW THE SPOT HomeStart Finance: Portraits
When a young person makes the decision to buy their first home, it should be an exciting time. After all, a home is one of the biggest assets anyone will ever have. The problem is, when they go through the traditional channel of a bank, they will inevitably be presented with a series of barriers. The high deposit and upfront costs banks charge mean a young person could be saving for a really long time before they can even get their home loan it's a pretty frustrating position to be in.
VIEW OUTDOOR Netflix: Chapman Is Calling
Biborg, Paris has set up a interactive digital activation, using a 360 degree screen and a phone booth to promote Netflix's original series Orange Is The New Black.
VIEW OUTDOOR Nike: Chin Ups
lg2, Toronto installed a robotic mannequin inside the apartment next to a Nike billboard to help bring it to life.
VIEW OUTDOOR McDonald's: McBike
McDonald's has designed takeaway packaging for bicycles which attach to the bikes handle bars. Agency: Tribal Worldwide, Buenos Aires.
VIEW OUTDOOR Singapore Media Awards: Media Jungle
"The Media Jungle" beautifully exemplifies the evolutionary and competitive nature of the media industry in Singapore. Each agency's DNA was decoded and brought to life gyro Singapore in the form of their very own creature specimens.
VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD Carlsberg: If Carlsberg Did Haircuts
"If Carlsberg Did Haircuts" they would probably be the best haircuts in the world and include a delicious beer, razor sharp comedy, the most precise wet shaves known to man, reinventions of the barbershop quartet and the world's coolest dog. Agency: 72andSunny, Amsterdam.
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The Cannes Outdoor Lions Grand Prix award went to an Apple iPhone 6 billboard campaign featuring photos taken by actual iPhone users. Apple found photos it liked from 162 users from around the world and used them on billboards around the world.
VIEW THE CONCEPT French Health Department : The Man Who Died The Most
DDB Paris wants you to meet the man who died the most, in movies in this spot for the French Health Department.
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Stay off smoking says FCB New York
VIEW THE JEANS SPOT VIEW THE BOOMERANG SPOT VIEW THE FINGERS SPOT Special Olympics: All Champions Are Special
With the Special Olympics World Games 2015 fast approaching in Los Angeles, we were tasked with capturing the essence of the games, the competition and the athletes. Like all champions, these athletes are committed, passionate and driven. Atomic Dublin brought to life this truth that 'All Champions Are Special' with beautiful imagery and a memorable VO by Liam Neeson.
VIEW THE SPOT Zoos South Australia: Make A difference
South Australia's Zoos are not-for-profit organisations and need public donations to continue their conservation work locally and around the world. The Showpony Adelaide ad demonstrates that even the smallest donation can make a difference and put endangered species back in the picture.The 5 cent coin is the smallest currency in Australia and one side of it actually features a threatened species - the Echidna.Readers are encouraged to place a 5 cent coin into the ad and observe the simple power that even the smallest amount can achieve.
VIEW THE ECHIDNA AD VIEW THE BIRTHDAY AD PLAY THE RADIO SPOT
Grey Group, Bangalore has created this print campaign for DHL.
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