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Seen and noted
St George: Power of Thumbs - Cardless Cash In this St. George Bank content campaign via Saatchi & Saatchi Sydney, the spotlight shines on a digit that has too long been in the shadows; finally giving the oft overlooked thumb its due. 'Power of Thumbs' is a campaign for St. George Bank's new everyday banking app that gives customers unprecedented control of their financial life, right from the palm of their hand (or thumb). The campaign consists of five films that star real thumbs in a world of miniature sets. The content campaign is being delivered online, socially and on phones.VIEW THE SPOT Guest Judge: Graham Lang, CCO, Y&R, South Africa + Africa This week's guest judge is Graham Lang, chief creative officer, Y&R South Africa and Africa. The overall standard this week was pretty good but there were two standout pieces. The first is Dismaland by Banksy. A wonderfully executed satirical film, which has so many gems that it makes you want to watch it over and over again. READ MORE  Y&R Sao Paulo reproduced remarkable scenes of famous movies using the 8bits style to promote LG Ultra HD 4K TV. As a result, we've got and old visual effect which proved our point: the way people watch movies has become outdated.VIEW FORREST OUTDOOR VIEW SHINING OUTDOOR VIEW ET OUTDOOR VIEW WIZARD OUTDOOR VIEW GODFATHER OUTDOOR  The idea from Y&R Sao Paulo goes opposite from the logic of wildlife preservation campaigns. It invites the society to collaborate to the extinction of a particular species: human beings who harm nature.VIEW THE HUMANUS AD VIEW THE HOMO AD VIEW THE POPULO AD VIEW THE SHORT AD Golf GT: Razor Sharp Handling Print ad from Ogilvy & Mather Cape Town to dramatise the excellent handling capabilities of the new Golf GTI Performance Pack.VIEW THE AD Parana Health Department: When Smoking Does Not Kill A true and touching story of ex-smokers who live with the consequences of the addiction.Agency:OpusMultiplaVIEW THE SPOT Yalumba : One Family Many Stories Every family has stories well told and little known, ones you share and ones you probably shouldn't. At Yalumba weâre no different. We cherish our stories and invite you to get to know the stories behind these two charismatic characters, Patchwork and The Scribbler.Agency: kwp! Australia VIEW THE SPOT Castrol: Drive On The vietnamese truck driver is a rolling stone. Always on the road, always short on time and attention. So, how do we reach an unstill target audience? More importantly, how do we earn his trust?We created a community for the lonely, always on-the-road trucker. Through the Castrol app, we were able to gather details that helped us take care of both the driver and his truck. This allowed us to build direct relations with him and introduce âempathyâ to a very functional category. Agency: Lowe Vietnam VIEW THE CONCEPT Grolsch: The Youtube Syntesizer Grolsch is the proud sponsor of creative people everywhere. We reinvented the simple youtube video, with no programming, transforming it into a digital synthesizer using only the "jump to" function of youtube and some very, very clever editing. Thus proving our mantra that applied creativity can change everything you put your mind to, and giving our consumers an awesome new tool to play with and create with. A youtube innovation with zero costs, only creativity. Agency Kubis , Bucharest VIEW THE CONCEPT Heineken: It's Your Call Heineken and creative agency Rothco, Dublin shows you what happens when you take one of rugbyâs biggest legends and hide him inside a prize machine in a Dublin pub.VIEW OUTDOOR  The German Vegetarian Union (VEBU) with the skill of Jung von Matt/Spree fights against the use of animal gelantin. VIEW THE PIG AD VIEW THE BEAR AD  Smoking risks the most valuable things you have. Agency: Delantero, Brasil.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  It is projected that a coordinated outbreak prevention strategy can help save tens of thousands of lives annually. The U.S. Centers for Disease Control and Prevention reported that by preventing infections from antibiotic-resistant germs through more efficient coordination among healthcare facilities and public health departments, as much as 80 percent of infections could be prevented in the next five years.Agency: Hot Tomali, Vancouver VIEW THE GRENADE AD VIEW THE NOOSE AD VIEW THE TRAP AD  MiWadi's first TV ad in 5 years takes us on a breath-taking trip through the imaginations of a group of Irish kids, as the public park around them becomes an epic adventure on the high seas.With spectacular computer animation and delightful emotional performances from a talented young cast, this 30 second spot brings a sense of MiWadi magic to a brand new generation.Agency Cawley Nea TBWA DublinVIEW THE SPOT  No one ever created anything new by trying to be someone else. Leo Messi, the greatest player in the history of football, challenges you to make your own path and unfollow him in pursuit of creating your own game. Agency: 72andSunny, London.VIEW THE SPOT  British graffiti artist Banksy has created "Dismaland" a Bermusement Park for families this summer.VIEW THE SPOT  M&C Saatchi Los Angeles has launched this spot to revolutionize health care with UHealth. VIEW THE SPOT  Blue Hive, Buenos Aires has released this campaign for Ford to showcase it's new technology. VIEW THE PAINTBALL SPOT VIEW THE CLOUD SPOT VIEW THE SPINNING SPOT BT: Artificially Intelligent Poster The worldâs first poster created by M&C Saatchi London that evolves and generates new, unique adverts based on how much attention it attracts.VIEW THE SPOT Bowers Wilkins: Field Experiment The first in a series of field experiments that will explore the premise of sound fidelity in new and interesting ways, 'Field Experiment No.1: Bees' puts the Bowers & Wilkins T7, a portable Bluetooth speaker to the test. Recording and reproducing the sound of the honeybee, will these noble and important flying creatures engage with the speaker if it enters their natural habitat.VIEW OUTDOOR Burger King : McWhopper In honor of Peace Day, September 21st, Burger King is inviting McDonald's to team up to create the McWhopper a burger built for world peace. If they say yes, we'll mark this 'burger wars' ceasefire with a one day pop-up McWhopper shop in Atlanta on Peace Day, halfway between our two headquarters. Agency: Y&R New Zealand VIEW THE SPOT VIEW THE PRESS AD VIEW THE CONCEPT Life Private Label: The Blind Brushing Test Every little girl would agree: brushing your hair can be a real nightmare.Especially when dad does it for you. Or is it Mom? Well, there is always one parent who does it better, smoother and less painfully. It's a time old theory any little girl can tell you is proven.But we decided to put it to the test anywayand then we changed one of the variables:We introduced Super-Pharm's new Wet Brush in the equation.Now who brushes better? Mom or Dad?Agency: BBR Saatchi & Saatchi Tel Aviv VIEW THE SPOT  Orangina returns! A Brand repositioning campaign the agency's first work for the iconic soft drink brings its French heritage and quirky nature to the fore-Orangina, the drink from your sunshine filled holiday memories, is making a return to UK shores. Grey London has unveiled its first work for the brand since winning the business last year: a quirky brand repositioning campaign that aims to raise the cult brandâs presence and bring the drink into the premium adult market. VIEW THE SPOT Scouts: Learn It Young Remember It Forever In a collaboration with Gavin Whitfield and Not Norm agency, Velocity director Bailey delivers a breathtaking awareness campaign for SCOUTS South Africa.VIEW THE SPOT Target: Share The ForceGoogle: Fast Photos Google Photos wanted to see how fast New Yorkers could find their photos, and the results were delicious. Those who could sort through their photos to find a randomly selected object were given a large free waffle. Agency: Deeplocal, USA.VIEW OUTDOOR  Print from Publicis Tel Aviv for Mitsubishi PajeroVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Splendid Chocolate: When You Grow Up You'll Get It Some things still belong exclusively to the realm of adults and any kiddy attempt to overstep those boundaries,is bound to expose them to some unpleasantness.Dark chocolate is no exception. It's not made for kids! Agency: BBR Saatchi & Saatchi , Tel Aviv VIEW THE SPOT  Dynamic, versatile and surprisingly spacious. The all-new Honda HR-V has been meticulously designed to fit your lifestyle. Agency Lost Boys, Paris.VIEW THE SPOT  With DirecTV NFL SUNDAY TICKET, Randy Moss knows he can watch every single NFL game featuring his favorite team live, each Sunday, no matter where he lives. Petite Randy Moss only has cable and can't watch his favorite team every week. Don't be like Petite Randy Moss. Agency: Grey New York.VIEW THE SPOT Towards Zero : There's No One Someone Won't Miss At the heart of Towards Zero is the belief that human health is paramount to all else. It acknowledges that, as people, we all make mistakes. However, when mistakes happen on our roads they can cost us our lives or cause serious injury. That's because our bodies aren't made to absorb the forces of high impact speeds.Agency: Clemenger BBDO, Melbourne VIEW THE SPOT VIEW THE BEHIND THE SCENES SPOT  Tongue-in-cheek science reminds "organically informed" consumers of what they already know, namely that their dog can't read, so it's up to them to think carefully about what their pet gets to eat. The spot is tagged "They can't read ingredients. You can," and a voice-over at its end concludes, "America's number one organic pet food. Organix. Let's do better."Agency: TDA BoulderVIEW THE SPOT  Irreconcilable Differences Kohler's new marketing campaignconceptualized by O&M Advertising Gurgaon. VIEW THE SPOT  Yaskawa Electric Corporation conveys to the world the "manufacturing spirit" inherited continuously in itself to mark its 100th anniversary of foundation. In "YASKAWA BUSHIDO PROJECT",Dentsu Tokyo reproduced Machii's swordplay with MOTOMAN-MH24, while challenging the industrial robot's performance limitations VIEW THE SPOT Ikea: Kitchen Concert Using IKEA's kitchen products Wirz Werbung, Zürich has created the "Kitchen Concert."VIEW THE SPOT Richelieu: The Chase Bob Dylan plugged in his electric guitar on stage at the 1965 Newport Folk Festival and everything we knew about music changed. Spurred by the 50th anniversary of this iconic moment, we take a look at what 'plugging in' means to musicians and audiences and how technology is changing the music we listen to. Weighing in on the topic are artists including Jim James, Courtney Barnett, Colin Meloy, Bethany Cosentino, John McCauley, as well as historic perspectives from George Wein, Bill Hanley and more. Agency: PMKâ¢BNC/Vowel.VIEW THE SPOT |
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Deutsch LA has launched this interactive Star Wars campaign for Target. 
BMB UK has released this spot for McCoy's.
Posters from DDB Istanbul for Bose
It's impossible to have just one Smash. Agency: Saatchi & Saatchi, Norway.
FCB Cape Town has launched this spot for Richelieu.