Seen and noted
The production reaffirms the brand's position on diversity through the message "Respect Is On." With a poetic analogy that the path to equality is long, but it's possible to make it easier, Skol raises the flag of respect and invites consumers to also declare their support.Agency: F/Nazca Saatchi & Saatchi Brasil
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In the run-up to the Rio Olympics, DFS are promoting their Team GB partnership and launching an upbeat campaign celebrating the Sale of the Summer, with a special British feel. The campaign from Krow shines a light on British quality manufacturing by also announcing that they have been awarded a British Standard for the strength and durability of their sofas and that each of them comes with a free 10-year guarantee.
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Move over chefs and housewives there's a new crop of reality stars hitting screens this summer in the premiere of Real Gummies of the Black Forest. The new reality style web series focuses on one very privileged family of organic gummy bears, The Organics. Agency: Legend, USA
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Volkswagen, Europe's largest automobile manufacturer recently announced the launch of Volkswagen Ameo, the made- in-India and made-for-India compact sedan, at an attractive price Providing a glimpse into the dynamics of Indian families, the storyline of the TVC depicts a modern day father-son relationship in an urban household, Conceptualised by DDB Mudra, the Ameo TVC has been directed by Shakun Batra, who has films like Kapoor and Sons to his credit.
VIEW THE SPOT Operation Smile: Operation 45
Since soccer is a sport that many South Africans understand, Operation Smile South Africa, Y&R South Africa and partners launched a mass awareness campaign and performed a cleft lip operation on each of two boys during each half of the Soweto Derby, Africa's most televised football match. Influencers were selected to share the first of the three-part documentary series and pregame, halftime, and postgame TV spots were aired to encourage South Africans to follow the initiative.
VIEW THE FIRST EPISODE SPOT VIEW THE SECOND EPISODE SPOT VIEW THE THIRD EPISODE SPOT Volkswagen : The Man On The Box
M&C Saatchi Sport & Entertainment celebrates rally fans all over the world with the new WRC campaign #4TheFans. At the heart of the campaign is a 4.30 minute long cinematic mockumentary, told with a twinkle in the eye. In it, the story of the enthusiastic rally fan Roberto Fratelli called IL CUBO is told. Il Cubo has not missed a Rally Italy since his childhood and with him he always carries his legendary box, making him famous on and off the track.
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A Y&R Sao Paulo print campaign that uses ratings of movies and books to prove a true point: stick to the book, as it's the best version of a good story.
VIEW THE SCARLET AD VIEW THE GATSBY AD VIEW THE GULLIVER AD Lennox: Degrees of Perfect
Air becomes the medium in this innovative art engineering exhibit for Lennox, a leading manufacturer of residential cooling, heating and indoor air quality products.
Titled "Degrees of Perfect," this first-of-its-kind exhibit features five unique murals, painted by five well-known street artists: Bacon, Dodo Ose, 123Klan, Slick and Zek One. The artists used thermochromic paint, designed to react to changing temperatures. When heated air from Lennox systems is applied to the murals, the thermochromic paint layer becomes colorless, revealing the base coat underneath, which provides a second layer for the artists to express themselves in a two-part visual story. When introduced to cool temperature, the color returns. The concept was created by lead creative consultant GSD&M and was curated and produced by A'shop Crew, an artist-run production company based out of Montreal, Canada, that is recognized as one of North America's leading muralist teams. VIEW OUTDOOR Guest Judge: Rebecca Carrasco, head of Facebook Creative ShopThis week's guest judge is Rebecca Carrasco, head of Facebook & Instagram Creative Shop for Australia and New Zealand. Look out for Rebecca's review of this week's best ads, which will be posted here around midday Tuesday, Sydney time. READ MORE
Don't text while driving print ads from Marketway/publicis, Cyprus
VIEW THE FIRST AD VIEW THE SECOND AD Baron Ultra: Because Looks Do Matter30 Millions D'Amis: He Won't Abandon You
Each year in France, almost 100 000 animals are abandoned, including 60 000 during summertime. Before summer break, the "30 Millions d'Amis" (French for "30 million friends") Foundation launches a campaign against this predicament, made by Buzzman Agency, assisted by MEC Media.
VIEW THE SPOT American Academy Of Dermatology: Looking Good
HY Connect Calls Upon Editor Tom Pastorelle and the Chicago-Based Editorial and Post Boutique's Full Roster of Services forthe American Academy of Dermatology's Broadcast Campaign About the Dangers of Sun Exposure & Strategies for Prevention and Early Detection of Melanoma
VIEW THE SPOT Bicky Burger: The Miracle Burger
What a way for a burger to arrive. Web film just released from Mortierbrigade, Brussels
VIEW THE SPOT Master Lock: Basement
Master Lock is the world's toughest lock.
So tough, that having one on your basement door, locker or garden shed will make people think you've got something to hide. Radio from FoxP2 Cape Town PLAY THE BASEMENT SPOT PLAY THE SHED SPOT PLAY THE LOCKER SPOT Wise Up English School: Wise Up
To promote Wise Up's english course,Artplan used the most annoying Youtube media, but in an unusual way: re-subtitling the subtitled movie trailers.
VIEW THE CONCEPT Step Kinekor Theatres: FoamoMcDonald's Open While They're Closed
McDonald's wanted to promote their 24 hour restaurants in certain locations. Leo Burnett Dubai simply showed that while other restaurants were closed, Mcdonald's was open for them.
VIEW THE INDIAN AD VIEW THE CHINESE AD VIEW THE ARAB AD Turkish Airlines: David Guetta for UEFA
David Guetta just released its official music video for the anthem of UEFA Euro 2016 with an incredible concept : A music video that adapts to your team! 24 different music video, one for each nation.Work from Ideas For Music, France
VIEW THE CONCEPT Orange: Emotion Capture Box
Who hasn't ever wished to capture the expression of their relatives when they open their Christmas gifts? So why not try and capture that magic moment along with the handful of seconds that illuminate their faces.This Christmas, Orange and Publicis Conseil rise to the challenge by creating an original, unique connected object. An innovation serving the magic of Christmas: The Emotion Capture box, the first gift box that films the emotion of the one opening it
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More ice creams, more stains solved Peruvian agency, Artwork
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An ode to Kettle, lovingly crafted chips from Ikon, Australia
VIEW THE HONEY SPOT VIEW THE SWEET SPOT PostNL: Father's Day
Sunday June 19th: Father's Day. And PostNL wanted to wish all fathers the best Fatherâs Day ever, where ever in the world they may be. Therefore Havas Boondoggle Amsterdam created a touching film for PostNL. Last week the film has been pushed via social media.
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Print in an anti mosquito campaign from MP, Brasil
VIEW THE DOG AD VIEW THE TREE AD VIEW THE HOLLOW AD
The campaign from Y&R Sao Paulo shows in a playful way how desperate kids get when they are about to drop their Freddo ice cream.
VIEW THE CHOCOLATE AD VIEW THE MINT AD VIEW THE STRAWBERRY AD Motor Accident Commission of SA: High There?
The Motor Accident Commission of South Australia is targeting country road users with outdoor reminding them that police are on the hunt for drug drivers. Agency: KWP!
VIEW OUTDOOR Lindahls: Lindahls Delivery
Lindahls offers athletic consumers quark (dairy product) with running delivery at lindahlsdelivery.se Agency: Ord & Bild, Sweden
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France 5 (channel 7 of French TV) dedicated the entire day of november the 25th to the cause with documentaries, lives, debates and special editions of usual broadcasts. France 5 used all its social platforms to relay the cause before, after and during that day with posts and videos. A special TVC was created by Publicis and broadcast by the channel during serveral weeks. A website where women could anonymously testify was created for that day and still used today.
VIEW THE SPOT Bank Of Melbourne: Tower Of Cards
Turning unneeded cards into new customers. With Cardless Cash, you can get cash out of an ATM with your mobile. To demonstrate how this works, Saatchi & Saatchi Melbourne constructed a giant tower out of 10,000 unneeded bank cards. We then destroyed it, and people whose card landed within one of 9 target zones won money redeemable from an ATM via a Cardless Cash SMS code.
VIEW OUTDOOR Fundatia Renastarea: Brave Cut
In Romania, cancer doesn't just distroy a woman's health. It destroys her dignity so McCann Bucharest created 'Brave Cut' for Fundatia Renastarea.
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In the style of the iconic DDB VW campaign, press to promote awareness of Greenpeace's intentions to act on the VW car emission scandal.
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Everyone knows the power of childrenâs laughter: It's lovely, thrilling, powerful and always touching. It's something that everyone, especially parents, should hear every day. But quality time together is rare these days. That's why M&C Saatchi Berlin created a heart-warming film that reminds us all to celebrate little, daily moments of joy and to laugh together again.
VIEW THE SPOT Colorado Department of Transport: Can't Skip This
Amelie Company, Denver has released this 'Pre-Roll' campaign for the Colorado Department of Transportation born out of a reason to believe you shouldn't drive high, it impairs reaction time. Then we proved just how important reaction time is by making you need it to skip the ad.
VIEW THE SKIP SPOT VIEW THE ROLL SPOT Climate Change: Let Them Figure It Out
Ontario is taking action on climate change. We're building on the progress we've made to end coal-fired electricity generation, build transit-friendly communities and help businesses reduce emissions. Agency: Grey Canada.
VIEW THE FIGURE SPOT VIEW THE KIDS SPOT Sid Lee Collective: Missed The Boat Party
Outdated travel guides mean that confused tourists still show up in Amsterdam each year to celebrate Queenâs Day, the former national holiday, unaware of the fact that the Netherlands now has a King. So the holiday and big party is actually a week earlier. To console these disappointed souls, Sid Lee Collective created the Missed The Boat Party.
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