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Seen and noted
 Abbott, the global healthcare company, unveiled its latest campaign in India aimed at inspiring people to live their lives to the fullest, despite the health challenges they may face. The campaign story focuses on how modern healthcare has helped people to push past possible to have a life full of rich experiences and fulfilling moments. VIEW THE SPOT  One of Ontario's most iconic brands, Fallsview Casino Resort has just launched its latest television campaign. Building on the brand of humour that has become synonymous with Fallsview advertising, the campaign includes four 30-second TV spots that illustrate the distinctive lure of Fallsview. This year's campaign widens the aperture to be even more inclusive. The campaign continues to deliver its well-recognized humourous approach that is widely known and looked forward to year after year.VIEW THE FIRST SPOT VIEW THE SECOND SPOT Cockburn Central Hyundai: Johnny Hu A series of brand awareness ads, from Marketing Mix , Perth starting with the base character "Johnny Hu' a spoof of a renowned Western Australian automotive mogul John Hughes and his low-budget ads. The ads then transition into poorly replicating well-known West Australian TV commercials.VIEW THE HU 1 SPOT VIEW THE HU 2 SPOT VIEW THE HU 3 SPOT VIEW THE CHAN SPOT VIEW THE SALVAGE SPOT VIEW THE PARKLAND SPOT Liquor Barons: We Can See Your House This billboard from AT for liquor retailer Liquor Barons takes advantage of its position perched high up on a prominent CBD location with heavy foot traffic. VIEW OUTDOOR Volkswagen Golf 7: Stalker Some people just can't stop themselves. That's why the new Golf 7 comes with Brake Assist.PLAY THE STALKER SPOT PLAY THE FUNERAL SPOT PLAY THE PC SPOT  Skoda has today launched a new brand campaign, via DDB Sydney, that centres on the idea that you don't have to be famous to be brilliant. Featuring clever Australians doing amazing things, and doing them differently, the campaign challenges the normal car ad conventions. VIEW THE BRILLIANT SPOT VIEW THE FAMOUS SPOT Ol Pejeta Conservancy: World's Most Eligible Batchelor The last living Northern White Rhino cannot mate naturally so the Ol Pejeta Conservancy needed a source of funding for research into artificial reproductive techniques, to enable him to breed through Southern white Rhino surrogates. Ogilvy Africa has creaed this campaign dubbed"The World's Most Eligible Bachelor" a Tinder Profile where users could swipe right and donate to his cause. VIEW THE SPOT  According to the Ministry of Social Development and Human Society, there are 321,063 people with a hearing impairment in Thailand (2016). BBDO Bangkok conducted a survey and found that 100% take out their hearing aid at night, with 35% of them stating they experience accidents at night because they cannot hear any sounds. Recognising the dangers hearing impaired people face in the night, BBDO Bangkok created 'Hearing Rescue' the world's first hearing aid that can transform into a wristband and alerts people to danger while they sleep. Developed from a normal hearing aid, the built-in sound recognition detects danger sounds and activates the vibrating function to alert the wearer.VIEW THE SPOT Shark Week : I'ts A Bad Week To Be A Seal Shark Week is almost upon us which means "It's A Bad Week To Be A Seal" so donât miss all action Sunday July 23 at 7 pm on Discovery. Agency: AV Squad, LA.VIEW THE SPOT  Accessibility through technology is already a reality for Samsung. With this philosophy in mind the company has just launched an exclusive and innovative project titled "Theater For All Ears" which utilises Samsung Gear VR so that the deaf and hearing impaired can watch a theatre play without the need of a sign language interpreter. The action, developed in partnership with Leo Burnett Tailored MadeVIEW THE SPOT  84% of guys today say their main source for information is their phones, while only 13% turn to their dads. This Father's Day, Gillette created an app to prove to guys that dads know them better than they think. This Father's Day, Go Ask Dad.Agency: Grey New YorkVIEW THE SPOT  As automation takes over manufacturing jobs, a single mom chooses to adapt instead of being left behind. In this inspirational video, she finds the motivation to rise above her circumstances, reinvent herself with updated skills and become more relevant in today's workforce. "We Can Do It." Start your reinvention at University of Phoenix. Agency: 180 LA. VIEW THE 60 SPOT VIEW THE 30 SPOT Airbnb: Sweden On Airbnb Visit Sweden, Swedenâs official tourism board, has partnered with Airbnb to turn the entire country into an Airbnb listing. And the best part is - you donât have to officially book accommodation because all publicly owned land is entirely free and accessible to everyone! Every lake is your infinity pool, every mountaintop your granite terrace, every meadow becomes a garden and every forest a pantry filled with mushrooms and berries. Agency: Forsman & Bodenfors, Sweden.VIEW THE CONCEPT Bepanthen: Poosters As all parents know, babies pee and poo all the time, anywhere, and in the most unexpected places. Many places are not the cleanest or safest places to change their diapers.For Bepanthen, the diaper rash cream from Bayer, we turned OOH posters into diaper changers, or "Poosters,"that could be laid on otherwise questionable countertops to create a sanitary space to change your baby.Pooster dispensers were placed at strategic points around the city of Sao Paulo. Made with anti-allergenic paper and ink, the Poosters featured Instagram-worthy illustrations that, with the babies placed on top, transformed the little ones into baby heroes, baby bees, baby angels, and more. A simple idea that increased brand experience and gave parents a reliable solution to tackle the unpredictability of dirty diapers.VIEW OUTDOOR Manzana Postobon: Placemat For Two "3,4 million tons of food are wasted in colombian restaurants every year".Most of this food is safe to eat. The sad thing is that, while this happens, more than 40.000 homeless people across the country have nothing to eat. But what happen if we avoided this? Manzana Postobon, one of Colombia's best-selling soda drinks, asked its key accounts to change the normal placemats that go in the food trays for ones made from recycled materials which can be easily folded into a box. VIEW OUTDOOR Sportsbet: 'Roid' in Android - The Endorsers
TV
May 31, 2017 09:51 (Edited: February 17, 2023 04:19)
 To celebrate the launch of Sportsbet's new juiced-up Android app, experts in the world of performance enhancement have come out in force to endorse it. Led by Ben Johnson, 100m Gold Medalist*, the group also includes an Eastern Block weightlifting team; a yellow jersey winning cyclist; and a champion Chinese swimmer. The new Android app has been years in secret development and has been injected with all sorts of scientific stuff that gives punters an unfair advantage. Agency: BMFVIEW THE SPOT Peru: Suitcases Of Peru Tribal 121, Lima has given some of Peru's most well known traveler's their very own "Suitcase of Peru" to promote the country in airports around the world. VIEW OUTDOOR Ecopetrol: Opening Act The Opening Act. Literary legends share the stage with unknown writers.Agency: Grey , ColombiaVIEW THE AD  Thousands of runners don't use the proper running shoes for their foot type. A print ad created for ASICS by the Brazilian agency Neogama uses a simple technology to help runners identify the right shoes for them. Using a thermochromic ink that reacts to the body heat, the FOOT TYPE TEST AD is able to determine the foot type of a person by showing clearly their footprint. All is needed is to stand on the magazine, over the determined area, to find out if the foot type is supinator (when the shoes wear themselves out on the outer area of the sole), pronator (wear themselves out on the inner area of the sole) or neutral (when the sole wears itself out uniformly).VIEW THE AD  Johnson & Johnson launched the Band-Aid "Kaiteki-Plus" (loosely Comfort Plus) which was a superior adhesive bandage that was softer and so was barely noticeable to the wearer. So to demonstrate the new product's effectiveness, Band Aid launched an online film featuring, P-Nut, a renowned "finger-tutter", he applies Band Aid to all his finger joints and then proceeds to show off this dancing fingers in a series of fluid and intricate movements. You couldn't ask for a more dynamic product demo. Agency: BBDO Japan.VIEW THE SPOT  Film created from the direction of art, as a sample of the style and way of working of the agency xose teiga, studio. As a statement of intent.VIEW THE SPOT Guest Judge: Nkanyezi Masango, CD, King James, Cape Town This week's guest judge is Nkanyezi Masango, creative director, King James, Cape Town. Interactive/Integrated are the most exciting by far this week. On the other end of the spectrum, Print is not quite dead, but if it's not fed meaningful insights immediately, the medium will easily die a premature death. READ MORE ALDI Australia: Good Different - Pasta Sauce One of the biggest mysteries about ALDI is how they manage to keep their prices so low across all their products. The latest 'Good Different' execution lifts the lid a little. In the 30-second Pasta Sauce TVC via BMF, we see a man and his son age 40 years while stuck in a fictional supermarket choosing between hundreds of pasta sauce varieties. It shows that when you shop at ALDI, not only do you save money, you don't waste your life choosing pasta sauce.VIEW THE SPOT Peter Lehmann Wines: It takes a village to raise a vintage Ikon Sydney, part of WPP AUNZ, has created a new advertising campaign for premium Casella Family Brands label, Peter Lehmann Wines. The first brand work for at least five years, the objective was to re-introduce Peter Lehmann Wines to consumers by celebrating the many hands of the Barossa community that are involved in making every bottle. The campaign,'It takes a village to raise a vintage', was brought to life by using the actual fingerprints of people who are part of the winemaking process.VIEW OUTDOOR Western Cape Government:Everybody Knows The Western Cape region is known for being home to some of the most notoriously violent gangs in the world, but statistically residents are three times more likely to die in a car crash than being fatally wounded in a shooting. 'Everybody Knows' consequently features four gangster characters to highlight the risks of driving under the influence.The fact that even hardcore gangsters, who are clearly on their way to do some nasty, life threatening business won't drive because they've been drinking, makes the point in a very unique and memorable way.Agency: Y&R South AfricaVIEW THE SPOT Amarula: Name Them Save Them Amarula and WildlifeDirect are working together to kill the ivory trade.Agency: FCB Cape Town VIEW THE SPOT  In the homeland of Guinness an outdoor campaign from AMV BBDO / Irish International for the locals VIEW STOOLS OUTDOOR VIEW DIVIDER OUTDOOR Fucecchio City Council : Local Heroes Streets It's a project to replace the initial street names with local living personalities who had a crucial role in their community recent history.Italy has around 6000 small villages where everything speaks of the country identity and local life.VIEW OUTDOOR In the face of president Trumpâs anti-Mexican stance during his campaign and subsequent rhetoric after his election, we decided to remind people of just how great Mexican food can be. Y&R South Africa did this by purposefully misinterpreting his (already often confusing and sometimes blatantly untrue) speeches and texts as being all about Mexican food. By subverting the truth (something Trump himself invented) we got to play on both his campaign promise of Make America Great Again and make it all about making Mexican Food Great Again, at his expense. PLAY THE SWEDEN SPOT PLAY THE TAP SPOT Leroy Merlin: The Host Thanks to the partnership with HomeAway, Leroy Merlin chose some holiday homes with negative reviews and transformed them into new showrooms for its products, helping hosts to rent them more easily.This way Leroy Merlinâs logo became a guarantee of quality and style.Agency: PublicisVIEW THE CONCEPT  Liquid-Plume doesn't just destroy the toughest clogs, it makes destroying them easy. So easy, that anyone can do it. Anyone can be a plumber. There's a Plumr in all of us.VIEW THE SPOT AAMI: Smart Plates AAMI, Australia's leading insurance company, knew young drivers were the most at-risk. However, the way they learn to drive hasnât changed in 50 years pen, paper and an old-fashioned log book. AAMI worked with young drivers to digitally overhaul their learning program and develop AAMI SmartPlates â a real-time driving tracker and coach that allows Learners to track every detail of every drive and pinpoint skills that need practicing. Driving data is then analysed and individual driving lessons are tailored and shared with parents to reduce the risk of accidents caused by inexperience. Agency: Ogilvy, Melbourne VIEW THE CONCEPT Motorola: Drop Sales DROID Turbo 2 from Motorola is the first smartphone with a shatterproof screen. Drop Sales was designed to reach consumers while they were using mobile phones and tempt them to drop their phones to demonstrate the importance of the DROID Turbo 2's shatterproof screen. Agency: VML.VIEW THE SPOT Gatorade: Amplify Athletes are increasingly using mobile technology for music when they workout, which sparked the idea for Gatorade Amplify. Itâs the first-ever science-backed, music workout experience on Spotify, designed for competitive athletes. Unlike other playlists, Amplify actually prompts the workout, delivering the right song at the right moment to keep the athlete training. Using a simple interface, athletes select their type of workout and duration. Behind the scenes, Gatorade Amplify searches millions of songs in real-time to deliver not only a personalized playlist but one that scientifically selects songs with attributes that match the intensity of each exerciseVIEW THE SPOT  The campaign titled "We Age" was done by Y&R Buenos Aires advertising agency for Sinteplast in Argentina. It was released in May 2017.VIEW THE HANDS AD VIEW THE FACE AD VIEW THE HAIR AD Gui Ling Yuan Fang Tea: Poophemisms Gui Ling Yuan Fang Herbal Tea offers relief from constipation. Although it is a common ailment that many suffer from, no one wants to refer to it directly.How can a tea brand that specializes in relieving occasional constipation make the topic less awkward? Enter Poophemism, a play on euphemisms. A series of humorous, whimsical phrases and accompanying illustrations that refer to the problem of constipation in an indirect, tongue in the cheek way thereby making light of an award topic. VIEW THE CRAYFISH AD VIEW THE MERMAN AD VIEW THE TROLL AD VIEW THE PONY AD Institute Bola Pra Frente: Shots Of Change Instituto Bola Pra Frente is an NGO in Favela do Muquico, one of the most violent favelas in Rio de Janeiro. Their work is to keep kids away from drug trafficking through sports and education.Even so, there are parents who don't know about their work. And in this poor, crime-ridden community, conventional media is non-existent.We've transformed bullet holes scattered across the walls of the community into billboards for the Institute. VIEW OUTDOOR Medal Paints: Bedroom Medalâs indoor paints do not contain the toxic fumes that many other brands do. The air in a room painted with Medal paint is as fresh as the outdoors.Agency: DDB JohannesburgVIEW THE BEDROOM AD VIEW THE NURSERY AD VIEW THE LOUNGE AD Yellow Cab Pizza Company: Thumbstopping The Yellow Cab Pizza app is so easy, it's like making pizza with your thumbs.And you can definitely use them to get great pizza.Since a lot of thumbs scroll through Facebook, it was the best place to launch a campaign on thumbs.With our thumb-stopping thumb videos, we surely stood out. Like a thumb.During the campaign period, 2.8 million people watched the ads.In less than a year, we reached more than 100,000 downloads on the Google Play store. The most for any pizza brand in the Philippines. Ever.Agency: BBDO Guerrero VIEW THE CONCEPT |
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