Seen and notedDog Zen : Reggie Does Snaps
Dog Zen, an online dog training program created by dog training expert Mark Vette, has launched its latest campaign via Young+Shand, which is controlled by Vette's own dog Reggie. Dog Zen needed a new and fresh campaign. Built on his philosophy of training, Dog Zen focuses on teaching owners to see the world through a dog's perspective.
VIEW THE CONCEPT Spark New Zealand: Celebrate family
This is the story of how a little thought, a little research, and a little effort made all the difference in the world. Agency: Colenso BBDO, Aukland
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"At Risk Youth" is a Public Service Announcement for the Black Lives Matter movement, produced by actress/activist/music artist Kat Graham and directed by Darren Genet. The concept was the brainchild of J. Walter Thompson's Chief Creative Director Vann Graves. The result of this collaboration addresses in a very personal and compelling way the issues of fear and frustration and the toll it takes on both the black community and the institution of policing in America.
VIEW THE SPOT USL Birmingham: Are You Ready Birmingham
Pro soccer is here and USL Birmingham are share it with all your family and friends so they can catch the fever too. Agency: Big Communications UK.
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Even while the country is facing a national teacher shortage, students are no longer seeing teaching as a viable career option post-college. Only 9% of top-third college students say they plan to go into teaching. New PSAs developed in partnership with TEACH.org and the Ad Council show what it's really like to teach, through work stories that demonstrate how creative, collaborative and intellectually stimulating teaching can be. Agency: DigitasLBi, New York.
VIEW THE VICTORY SPOT VIEW THE CAMPING SPOT Zappos.com: Save The Drama
Advertising agency barrettSF has launched a new campaign for Zappos.com, the online shoe and clothing retailer. Promoting 'Drama-free customer service 24/7,' the campaign touts Zappos's unique and unrivaled customer care. The agency enlisted the help of Comedy Bang! Bang! director Ben Berman to create four television spots.
The spots started airing on August 21st in Portland. They'll be complemented with an out-of-home campaign and radio commercial. VIEW THE 1ST AND 2ND SPOT VIEW THE 3RD AND 4TH SPOT Yves Saint Laurent Beauté: Everything Starts With a Why
For the first time in a while, Yves Saint Laurent is launching a fragrance. A new fragrance called Y. Y is a male fragrance made for the Generation Y. The product is being introduced with a powerful commercial created by BETC Luxe. And rather than using a model as spokesperson for the campaign, a trio of three young men has been selected to act as ambassadors of the fragrance. A recording artist, a sculptor and a researcher are featured in the half a minute long film shot by Manu Cossu (Iconoclast) with a voice-over explaining the meaning of the Y.
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ESPN CreativeWorks has created this spot for Monday Night Football produced by Los Angeles content production studio Big Block and directed by Big Block's Shaun Collings. The spot features an office worker who will do anything just to watch the game on Monday night, set to the classic 'Monday Monday' by The Mamas and The Papas.
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Havas Village, a joint offering that includes Havas Media, The Annex, and Havas Sports & Entertainment (HSE), has launched a collaborative media campaign for fast-casual, South African-Portugese restaurant chain, Nando's PERi-PERi in Chicago. The Havas Village brings together different departments of Havas Media to deliver a comprehensive, full-service team via an integrated approach. The 'Stand Against Bland' campaign marks the first Chicago Village win for the Annex.
VIEW THE PRO CHOICE AD VIEW THE DOUGH AD Skoda: Jump Assist
Front assist is a clever safety feature in SKODA cars that automatically stops the vehicle to prevent collisions. To demonstrate its functionality we placed an image of the back of a braking freight truck underneath a bungee jump site in a festival. This way the jumpers could literally experience the sensation of this feature without actually being in real danger. Agency: Cafe Communications, Budapest.
VIEW OUTDOOR 37.5/Cocona: Welcome to the Cliffside Shop
37.5 Technology gave climbers the best gear when they needed it most, mid-climb. And donated money to climbing organizations and national parks to use where it's needed most. Agency: WorkinProgress.
VIEW OUTDOOR RIOgaleão - Aeroporto Internacional Tom Jobim: #FuiMudeiVoltei
Those who traveled via RIOgaleao airport during the July holidays will remember the season forever. The activation #FuiMudeiVoltei marks the start of the partnership between ad agency Geometry Global Rio de Janeiro and RIOgaleao, Tom Jobim International Airport, and closes the campaign for the peak season in July. During one entire weekend, passengers who boarded and landed at the airport experienced, both in their looks and even on their skin, the change that comes from traveling.
VIEW OUTDOOR Ikea: Human Catalogue
This year, the 2018 IKEA Catalogue is truly unforgettable. Meet Yanjaa Wintersoul, the 23 year old two-time world memory champion, who has learned every detail of the 2018 IKEA Catalogue - all 328 pages of it. And she did it in just one week. Pick any random page from the 2018 IKEA Catalogue and Wintersoul can recite almost every infinite detail. BBH Singapore launched the campaign with a series of content films, digital and social activities, print and out of home.
VIEW THE CONCEPT 3M/PFLAG: Parents Coming Out
3M and PFLAG collaborated on this powerful video, highlighting the importance and meaning of parental acceptance for people who are lesbian, gay, bisexual, transgender, and queer (LGBTQ). Agency: Colle+McVoy.
VIEW THE CONCEPT Beds 4U: "Sleep Test"
You need to try things before buying them, right?
Well, what about when it comes to buying a mattress? No worries, we solved it. Agency: NZME Christchurch PLAY THE SPOT San Remo's Pulse Pasta: Pasta That Loves You Back
San Remo has launched a campaign to introduce a new variety of pasta to consumers. Rather than traditional wheat flour, Pulse Pasta is made from Peas, Lentils, Chickpeas and Borlotti beans. It therefore has some advantages over traditional pasta for those who are looking for higher proteins, reduced carbohydrates and more dietary fibre. However the campaign uses television and digital elements to focus on appetite appeal. Steam emanating from the food morphs into a heart shape to imply the pasta is delicious but also the perceived health benefits from including Pulse Pasta in your diet. Put simply, this pasta loves you back.
VIEW THE SPAGHETTI SPOT VIEW THE PENNE SPOT Camella Homes: National Heroes’ Day
Overseas Filipinosâ sacrifice of working away from families and sending them hard-earned dollars help lift the Philippine economy. Cliché spots have been created to pay tribute to them over the years. But for National Heroes' Day, Vista Land's Camella Homes, one of the biggest real estate companies in the country, decided to tell real heroic stories. These showed the truth about their lives however painful and ugly it may be. The first story titled "Carding" told the story of a father working in Saudi Arabia as a technician. This was followed by a second film called "Norma". She was a caregiver in a home for the elderly in London. Agency: Dentsu Jayme Syfu Manila.
VIEW THE CARDING SPOT VIEW THE NORMA SPOT KFC: Life's Better
KFCÂ continues to build on it's Finger Lickin' Good platform with the release of their latest 30 second brand spot from Ogilvy & Mather New Zealand via Scoundrel Films. Last yearâs launch featured a dancing cleaner set to the universally loved 'Hungry Eyes' and this yearâs spot follows on with an equally recognisable track. Set to the iconic tune 'Ridin' by Chamillionaire, and shot in the style of a hip hop video, the spot follows a group of young at heart octogenarians out for a late night joyride after a quick stop at a KFC drive thru.
VIEW THE SPOT Nestle Pure Life: Smiling Bottles
Integrated campaign created by Project House HAVAS, Turkey for Nestle Pure Life, within the category: Non-alcoholic drinks.
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Print campaign for Volkswagen App-Connect. App-Connect is an application that connects your smartphone to your car, so you can use it in a safe way while driving. The only one that allowed you to use your smarphone.
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Mazda Motors UK is raising awareness of its new MX-5 RF the hard-top version of its iconic MX-5 roadster with a new Out of Home campaign by creative agency Antidote, London. The campaign, to run in OOH large format UK-wide for two weeks from August 28, has been designed to emphasise the beauty of the new model. In a series of five executions, the MX-5 RF is featured looking its very best beneath a series of different headlines, each designed to drive recognition of the RF.
VIEW THE MIXED AD VIEW THE POWERFUL AD VIEW THE WONDERFUL AD VIEW THE PERFECT AD VIEW THE PERFECTION AD
Would you be willing to team up with a rabbit? That is the question Ubisoft and BBDO Paris are asking with their new campaign for the latest instalment of the Raving Rabbids franchise. This unlikely pairing inspired the agency to expand the concept into other video game genre's that gamers know and love, in order to show how crazy and unpredictable this new game will be.
VIEW THE COVER ME SPOT VIEW THE DRIVE SPOT VIEW THE ALL WITH ME SPOT St Ives Retirement Living: Young at Heart
An ad by Marketforce, Perth for St Ives Retirement Living
PLAY THE BIRDS SPOT PLAY THE IRON SPOT PLAY THE CLUB SPOT
Big W Launch from M&C Saatchi Sydney
VIEW THE DINNER SET SPOT VIEW THE PENS SPOT VIEW THE ICE CREAM SPOT VIEW THE MICROWAVE SPOT
What if the rough and tumble of kids' everyday lives was the best quality test of all for their clothes? 8:00 AM, the alarm rings, and we're off! We embark on the supercharged day of a little boy and his favorite sailor stripe sweatshirt. Splashes of jam, mud, paint. not to mention scratches and an iron burn. the sweatshirt is put to the test during its owner's frenzied day. Swinging vine for little Tarzans, hair towel, fruit basket and goalie. the sweatshirt withstands the shock of the boy's unbridled energy and imagination. The moment it comes out of a well-deserved spa session in the washing machine, Betc, Paris
VIEW THE SPOT California Lottery: Dreams Start In The Black
There's a dream behind every ticket. And whether you dream about a boat, an epic house, or a car, all of your dreams start in the black. Play California Lottery's CA Black Premium Scratchers for a chance to win up to $5,000,000. Agency: David&Goliath, Los Angeles.
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Last year, Swedish female athletes earned 300 million less than male athletes which is why Made to Order, Stockholm has teamed up with Stadium in this spot for gender equality in sports.
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U.S. Cellular is searching for high school coaches who go above and beyond for their players and their communities in this 'Most Valuable Coach'campaign via Ketchum USA.
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Compared to a hard drive, the human brain can save up to 1 million gigabytes. This ad, developed for Colegio Master, shows the amount of books, movies and music that we are able to store within ourselves.
VIEW THE BOOKS AD VIEW THE MUSIC AD VIEW THE MOVIES AD Inlab: No SugarMazda: Spoiler Alert
You know that guy from the office who simply can't help himself reveal the unravelling of the hottest series around? Well, ahead of the'Game of Thrones'grand season finale, Mazda decided to release its very own spoiler alert to promote its Smart City Break Support system (SCBS system). Agency: BBR Saatchi & Saatchi, Tel Aviv.
VIEW THE CONCEPT KFC: The Hard Way
KFC has made an escape room-style game about making fried chicken. Agency: Wieden + Kennedy, Portland.
VIEW THE CONCEPT Vox Technology Park: IQ Cafe
Handsome Advertising, Romania has created the 'IQ Cafe' for Vox Technology Park. A coffee machine in Unirii square that invited people to test their abilities, offering 686 cups of coffee for intelligence.
VIEW OUTDOOR Vienna Ice Coffee: Romania Smiles
Vienna Ice Coffee has helped make people around Romania smile in this outdoor campaign via Handsome Advertising, Romania.
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This 20"ad from VectorB gives us a sneak peek at how a Doradita cookie looks and sounds like. Through the use of high tech camera robots and macro lenses, we watch the cookies and ingredients hover in mid-air, showing us just how crunchy and thin they are. The product comes across as a classy snack option.
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Can't wait to get to McDonald's. Agency TBWA, Lisbon
VIEW THE PLAYTIME SPOT VIEW THE BED SPOT VIEW THE BOAT SPOT Alergocenter Vaccination Clinic: Children Give Us Worries
The idea from Havas is to show that education can help people make the right choice in life. And invite people to partner BHARAT LEARN in the cause to educate children across India by making donations.
VIEW THE THUG AD VIEW THE JUNKIE AD VIEW THE POACHER AD Hugo Way: Orgasm
All the top axe men in the one space. Print constructed by Pirueta, Brasil.
VIEW THE AD VIEW OUTDOOR Swedish Armed Forces: We Will Go All The Way
For this yearâs Pride Festival in Stockholm, The Swedish Armed Forces wanted to show their support. Their work towards equality comes with the constant duty to protect our rights for boundless love and self-expression, and they wanted to celebrate both the men and women within the Forces that carry out this duty every day and everyone walking in the parade. The message was loud and clear - we are prepared to go all the way. The ad, from Volt together with the same message on the Swedish Armed Forces social media channels, sparked an enormous response.
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