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Seen and noted

McDonald's: 1 Dirham Coin. 1 Dirham Cone.

 PRINT   UNITED ARAB EMIRATES    March 01, 2018 08:58 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FMar%2Ftn_92677_McDonalds+1+Dirham+Coin+1+Dirham+Cone.jpg&width=200THE BRIEF:
The UAE has innumerable ice cream vendors scattered across every part of the country, catering to ever-changing trends, flavours and tastes, to entice customers. Our task was to remind people about the one thing that has remained unchanged throughout the years, the incredible value of McDonald's simple yet delicious 1 dirham ice cream cone.
THE INSPIRATION:
FP7/McCann, Dubai, looked to equate the McDonald's ice cream cone with something that's just as iconic and that has similarly remained unchanged over the years and found their inspiration in the UAE 1 dirham coin.

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FlyGTA: #sickart

 AMBIENT TV   CANADA    March 01, 2018 08:54 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FFeb%2Ftn_92665_runt.jpg&width=200FlyGTA, Toronto's ultra-short haul carrier, has collaborated with Toronto street artists Runt, Jimmy Chiale and Uber5000 to design their air sickness bags. Dubbed Sick Art (#sickart), the limited series will feature three distinct designs, one from each of the artists. The bags will be in FlyGTA's aircraft starting from March 1st and will be available until they run out, which everyone hopes will not be too soon. In addition, framed air sickness bags will be on permanent display in the FlyGTA lounge at Toronto's Billy Bishop Airport. The idea was developed and produced by Toronto creative and branding boutique LP/AD.

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McDonald's: Chicken Wraps

 RADIO   LEBANON    March 01, 2018 08:50 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200McDonald's, Lebanon's leading fast food retailer, wanted to promote its new Chicken Wraps. But towards the end of the year, budgets were typically low and competition was high. So, FP7/McCann, Beirut, used radio, a cost-effective mass-media channel in Lebanon. Conventional radio wouldn't be enough. They needed to disrupt the radio ads that people heard in their cars, at homes, or in their offices, making them pay attention to McDonald's Chicken Wraps. We chose a popular music genre in Lebanon: Rap music.
And created "The Chicken Raps" to promote the Chicken Wraps ;)



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Honda: You Are The One

 TV   JAPAN    February 28, 2018 18:30 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/fd75b_0001.png&width=200"You Are The One" is a story of a family and their car. The main character is Emma, a girl living in San Francisco, USA, and her Civic that has been together with her since birth. It is a heartwarming story filled with the beauty within people's minds and the wonderful relationship between people and cars. Agency: Hakuhodo, Tokyo

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Nissan Navara: Whatever Your Day Looks Like

 TV   FRANCE    February 28, 2018 18:28 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff0fa3_0004.png&width=200Witness Nissan Navara drivers find surprising new ways to get through various moments of their days thanks to their pickup trucks. From a lazy way to fish, to creatively unload a ton of cargo, turn a construction site into a golf course, even confront a bull and more. Under the claim "Whatever Your Day Looks Like" the campaign illustrates the different lifestyles and work environments where the vehicle is at home. Pursuing a tailor-made approach to the markets and our audience of small business owners who go through days that are never alike and often have to wear different hats, as the product itself. Agency: DigitasLBi, Paris.

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Harry's: A Man Like You

 TV   USA    February 28, 2018 18:27 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/fdfa8_0001.png&width=200Men's grooming company Harry's has released this "A Man Like You" spot via GSD&M Austin, TX.

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HyperloopTT: Here Lies

 TV   USA    February 28, 2018 18:19 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6c9f3_0002.png&width=200Cleveland to Chicago in just under 30 minutes powered by sunlight and magnets. It's not just a dream. It's how Hyperloop Transportation Technologies is making this a reality.

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MasterCard: 22 Languages

 WEB FILM   USA    February 28, 2018 18:17 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/32e10_0004.png&width=200In a world divided more and more by prejudices, Pele reminds us how a common passion can unite us all, no matter our nationality. With over 70 different nationalities gracing the field in this season's UEFA Champions League, Mastercard launches "22 Languages", a campaign that reminds us how a common passion can help unite people who think they have all the best reasons to hate each other. As an Official Sponsor of the UEFA Champions League, Mastercard invited 22 football aficionados from around the world - complete strangers to each other - to play a football match. Agency: McCann New York/McCann Worldgroup Europe

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Das Handwerk: And What Did You Achieve Today

 TV   GERMANY    February 28, 2018 18:09 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/aa6fa_0002.png&width=200Inspired by the Western-Genre, the company "Das Handwerk" tells us the story of a fulfilling working day, in a commercial that's airing nationwide from 16th February. The commercial gives us a cinematic answer to the key question: "And? What did you achieve today?", a question that addresses the issue of professional fulfilment. The commercial director Tore Frandsen offers a cinematic companion to the identical key-question of this year's image campaign, in which Das Handwerk calls for discussion on the standards of professional fulfilment. Agency: Heimat, Berlin




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Red Cross: Blood Donation

 PRINT   NIGERIA    February 28, 2018 17:55 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FFeb%2Ftn_92651_Blood+Donation.jpg&width=200Before you complete this transfer, a Nigerian child would have died due to shortage of blood. Find blood drives near you. Donate today. Agency: BBDO West Africa, Lagos.

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Novartis: Bicycle

 PRINT   TAIWAN    February 28, 2018 17:54 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FFeb%2Ftn_92649_Bicycle.jpg&width=200Paint your life by getting away from pain with Novartis. Agency: Heartbeat Creative Lab, Taiwan.

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Johnnie Walker Black Label: Jane Walker

 PRINT   USA    February 28, 2018 17:52 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FFeb%2Ftn_92639_Jane+Walker.png&width=200Anomaly, New York has illustrated this Johnnie Walker Black Label print campaign starring "Jane Walker," keep on walking America.

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Globe Philippines: Piracy vs Piracy

 DIRECT MARKETING   PHILIPPINES    February 28, 2018 17:48 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F84908_0003.png&width=200PROBLEM:
The illegal downloading of films is a crime that is hurting the Philippine film industry.
99% of Filipinos who have Wifi access in their homes have committed the crime of piracy by downloading, sharing, or streaming files obtained through illegal means.
IDEA:
Globe Telecom, the leading purveyor of digital entertainment in the country,
wanted to help stop it. Agency: Publicis JimenezBasic





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StreetEasy: Building Prewar 2

 OUTDOOR   USA    February 28, 2018 17:42 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FFeb%2Ftn_92657_Building+Prewar+2.jpg&width=200Office Of Baby, New York has released this outdoor "Find Your Place" campaign for streetEasy.

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Fallsview Casino Resort: The Making of Fun Magnet

 OUTDOOR   CANADA    February 28, 2018 17:38 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F453cb_0004.png&width=200Get ready to be taken into a world you never knew existed, the world of mannequins! Fallsview Casino has a spectacular new billboard that needed the best mannequin talent from all over the world. Meet Quinn, Nigel and Natasha, the stars of Fun Magnet; our new billboard at Yonge & Dundas. Watch the stories of the three lead characters who were talented enough, or maybe just lucky enough, to land this once in a lifetime gig. Agency: Arrivals + Departures, Toronto.

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Lucozade Energy: Energy Beats Everything

 TV   UK    February 28, 2018 13:48 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F87909_0000.png&width=200Lucozade Energy is partnering with the new Tomb Raider film, released by Warner Brothers in March, for a bold campaign featuring action from the movie. Created by Grey London, the campaign introduces the agency's new "Energy Beats Everything" creative idea for the brand, highlighting that having the right energy can help you overcome any situation. The campaign reunites Lucozade Energy with the Tomb Raider franchise almost 20 years since the video game version of Lara Croft first starred in a 1999 commercial for the energy drink.


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Samsung: Break The Ice

 TV   ISRAEL    February 28, 2018 13:46 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb0886_0003.png&width=200Stop freezing and start chilling! Introducing Samsung's new 4-door FlexZone Refrigerator with a smart compartment that features 4 different cooling modes. Agency: Leo Burnett, Israel

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iPhone X: First Dance

 TV   AUSTRALIA    February 28, 2018 13:43 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2313d_0000.png&width=200Australian musician Courtney Barnett covers INXS's "Never Tear Us Apart" in this Apple spot using real footage of same-sex weddings.

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Coca-Cola: Taste the Feeling

 PRINT AND OUTDOOR   UNITED ARAB EMIRATES    February 28, 2018 13:19 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2018/Feb/tn_92630_02_Coca-Cola_bubbles_01.jpg&width=200Over the last year, the Middle East has been undergoing a huge cultural shift, with Saudi Arabia lifting a 35-year ban on cinemas, a 7-year ban on concerts, and allowing women to enter stadiums for the very first time. Coca-Cola has always been an integral part of enjoying sports and entertainment around the world, so we decided to reinforce that by showing people the indescribable feeling of being part of the crowd at these huge cultural gatherings. It's a feeling that some people may not have felt in a while, but one that is as familiar as the taste of Coca-Cola. The feeling of an ice cold Coke. Agency: Memac Ogilvy & Mather

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Waze: Life Saving Waze

 INTERACTIVE   ISRAEL    February 28, 2018 13:15 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0fcba_0001.png&width=200Always know what's happening on the road with the "Life Saving Waze" app. Even if you know the way, Waze tells you instantly about traffic, construction, police, crashes, & more. If traffic is bad on your route, Waze will change it to save you time.

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Tinder: The Interracial Couple Emoji Project

 INTERACTIVE   USA    February 28, 2018 13:13 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe9ee9_0001.png&width=200There's an emoji for just about everything. But there's no emoji for interracial couples. Please join us in support of the Interracial Couple Emoji Project. With 20 billion matches to date, Tinder is the world's most popular app for meeting new people. Think of us as your most dependable wingman wherever you go, we'll be there. Don't be shy, swipe on over.

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Pastacup: Cup Campaign

 RADIO   AUSTRALIA    February 28, 2018 13:08 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/images/radioshot.jpg&width=200Pastacup, not surprisingly, is takeaway pasta in a cup. But we used the Pastacup cups for something else. The Studio at SCA used them to make a radio campaign.

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Colonial Brewing: Prosecco

 RADIO   AUSTRALIA    February 28, 2018 13:07 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Many Prosecco bottles were harmed in the creation of this spot for Colonial Brewing, promoting Ladies' Night at their Italian venue - Gazette. Agency: NOVA 93.7

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Guest Judges: Simon Vicars + Andre Sallowicz, CDs, adam&eveDDB

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    February 27, 2018 10:29 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/upload/SimonAndre[8] (1).jpg
This week's guest judges are Simon Vicars (right) and Andre Sallowicz (left), creative directors at adam&eveDDB, London.

Winner: Lotto NZ. Lotto ads are easy and hard at the same time. Easy because you're not trying to sell tyres, but hard because it has to be great. Because there's no reason it shouldn't be great. A bangin' product with a bangin' budget. So credit to the DDB team who rose to the challenge and made a goodie. Really good performance, direction and script writing. Well done.

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ING: Love Beats Money

 WEB FILM   NETHERLANDS    February 26, 2018 18:59 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff5373_0001.png&width=200How much is a friendship worth? "Love Beats Money" is a social experiment in which ING investigates whether people value their friendship or family relationship more than money. ING always brings two people in the picture who used to have a close relationship, were friends or family, but because of a dispute about money they no longer have contact with each other. These two people were interviewed independently of each other about the situation, their mutual relationship and the money. After they have both viewed each other's interview, they get the choice: Is your friendship / family more important than money, then choose the heart or money is more important then choose the euro sign. Agency: JWT, Amsterdam

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Joyful Heart Foundation: Shelved

 TV   USA    February 26, 2018 18:54 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F61662_0000.png&width=200While hundreds of thousands of rape kits languish untested on "Shelves," survivors wait for justice and rapists remain on the streets. Survivors deserve better. We all deserve better. The time is now. Agency: Invisible Man.

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Audi RS 5 Coupe: Final Breath

 TV   USA    February 26, 2018 18:52 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd33a3_0000.png&width=200Even a life lived to it's absolute fullest isn't immune to the stopping power of the all-new 2018 Audi RS 5 Coupe. Agency: Venables Bell & Partners, San Francisco.

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Simba Sponge: Highly Absorbent Sponge

 PRINT   KENYA    February 26, 2018 18:47 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2018/Feb/tn_92596_simba-standard-sponge-cloth-.jpg&width=200High absorbent and durable sponge cloth. Agency: J Walter Thompson, Nairobi

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EMS KAZPOST: Clock

 PRINT   KAZAKHSTAN    February 26, 2018 18:45 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FFeb%2Ftn_92592_Clock.jpg&width=200The world feels smaller when things are delivered faster than usual. Agency: Cheil Kazakhstan

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KFC: FCK Apology

 PRINT   UK    February 26, 2018 18:42 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FFeb%2Ftn_92591_Apology.jpg&width=200KFC has issued this "FCK Apology" in this hilarious print ad via Mother, London saying a chicken restaurant without any chicken. It's not ideal. Huge apologies to our customers, especially those who traveled out of their way to find we were closed.

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Toyota: See Like Menna

 INTERACTIVE   USA    February 26, 2018 18:37 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F42b3e_0001.png&width=200Experience the world through the eyes of three different visually impaired Para alpine skiiers. As the Worldwide Official Mobility Partner of the International Olympic Committee and the International Paralympic Committee, we're committed to celebrating the achievements of these incredible athletes and sharing their stories with you. Put on your headphones for the full experience and hear their words in 360-degree sound. Agency: Saatchi & Saatchi, LA

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R3: Valentine's Ready Bear

 INTERACTIVE   ISRAEL    February 26, 2018 18:35 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb2d1b_0002.png&width=200Know this moment when you are totally ready for sex but your partner is totally not into it yet? awkward. Lucky for you it's Valentine!
Meet R3's READY BEAR - the perfect valentine's present. The READY BEAR is a cute teddy bear, with a secret condom stashed inside it, waiting for that special moment when both of you are ready. Agency: GREAT


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Light Sail VR: Speak of the Devil

 INTERACTIVE   USA    February 26, 2018 18:32 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F83e84_0004.png&width=200Hollywood-based virtual reality (VR) studio Light Sail VR today announced the debut of its first original IP: an interactive VR horror experience "Speak of the Devil." The interactive VR narrative takes viewers on a terrifying camping trip they will never forget--if they survive. With live-action cinematic visuals and game engine-powered interactivity, "Speak of the Devil" brings a dark and sinister twist to the choose-your-own adventure tale in VR and explores a mesh narrative, when a viewer has agency over how they view and experience the story, but not agency over the storytelling itself.

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Genesis Women’s Shelter & Support: Be Her First Step

 TV   USA    February 23, 2018 14:47 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1902b_0000.png&width=200A new campaign for Genesis Women's Shelter & Support aims to eradicate the helplessness of abuse and provide a path to lead an independent and safe life. Founded in 1985, Genesis provides safety, shelter and support for women and children who have experienced domestic violence, and raises awareness regarding its cause, prevalence and impact. Directed and edited by Sai Selvarajan in a collaborative effort with Element Ad 2 (the public service agency of Ad 2 Dallas) the spots convey hope and healing where each of us can unfold our hearts and repair lives.

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Universal Parks & Resorts: Fearless Kids Aren't Made...

 TV   USA    February 23, 2018 14:43 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/27c7d_0000.png&width=200David&Goliath, Los Angeles has created this spot for Universal Parks & Resorts.

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Gucci: Dans Les Rues

 TV   USA    February 23, 2018 14:42 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F174f7_0000.png&width=200For Gucci Dans Les Rues the eclectic Gucci tribe are young dreamers transported to Paris in May 1968. The Gucci Pre-Fall 2018 campaign directed by Glen Luchford is inspired by the bold, experimental and iconoclastic French Nouvelle Vague filmmakers of the late 50s and 60s. Agency: Art Partner

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SHE: How Well Do You Know Her

 TV   USA    February 23, 2018 14:35 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/d2aa3_0000.png&width=200Memac Oglivy and SHE (Saudi Heroines Empowering a nation) collaborate with director Omar Hilal for an evocative film that challenges perceptions of Saudi, Arab, and Muslim women. Launched by SHE, an initiative highlighting Saudi heroines, 'How Well Do You Know Her?' seeks to challenge negative stereotypes by focusing on women's achievements, before subverting expectations with a surprising twist. Directed in a single-shot, talking head style, the film conveys a powerful message. In a subversion of preconceived assumptions, the camera scales back and the woman removes her hair, revealing it to be a wig, to show her wearing a hijab underneath. The film closes with the statement 'Before you judge us by the way we are covered, know us better.'

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Bonds: Gotta Be Bonds

 TV   AUSTRALIA    February 23, 2018 14:33 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F85b9f.png&width=200Bonds have pushed further into the fashion space in their latest campaign via Leo Burnett Melbourne. It marks the launch of the new Bonds Originals underwear range.
Directed by Gracie Otto, the film tells of a small desert town where it's too hot for anyone to wear clothes, or do much at all. It was filmed in iconic Coober Pedy, where the only thing more incredible than the landscape are the locals - who also happen to make an appearance throughout the spot in their Bonds.

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Orange: It’s all About What Matters to you

 TV   FRANCE    February 23, 2018 14:31 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5ce5c_0001.png&width=200Writing a text message, opening a popup, sharing one's feelings, making a call, drafting an email, or simply surfing the internet. All these activities have become daily rituals. In fact, Millennials reportedly spend on average two hours a day on their mobile phones. Cell-phones have become ubiquitous in our daily lives because they help reinforce our social links and enable us to connect us to the rest of the world, particularly to the ones we love. The safety of French drivers is a key societal issue that needs to be addressed by all telecom operators, hand in hand with France's Road Safety Authority. So Orange chose to do its bit via La Chose, Paris, echoing the public authority initiatives already underway.

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Chico's: How Bold Are You

 TV   USA    February 23, 2018 14:29 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9592f_0000.png&width=200The&Partnership and Chico's announce the launch of #HowBoldAreYou, a campaign which emboldens women to embrace everything that is fun, fabulous and fearless about them, including their age. The&Partnership and their media company m/SIX, created #HowBoldAreYou as part of an overall refresh of the Chico's brand to refine its positioning, messaging, experience and products to help Chico's customers celebrate every moment of their lives with styles that encourage her to grow bolder as they grow older. Through the new campaign The&Partnership and Chico's are encouraging women to define their number instead of letting their number define them.

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