Seen and notedMercedes-Benz: Return to Chapman's Peak
Legendary South African crash survivor revisits site of 30 story plunge in autonomous S-Class.
Agency: Net#work BBDO, Johannesburg VIEW THE SPOT Dermodex: The Unphotographed Album
Late adoption in Brazil is still a rare gesture, which runs up against various myths and prejudices. Today, 92% of children who are waiting for adoption are over 7 years old. However, of the 37,000 parents who want to adopt, only 9% welcome children of that age or older, according to data from the National Justice Council. To raise awareness to this cause, Dermodex brand, a specialist in diaper rashes announce this Friday, on the an experiment carried out with three Brazilian families, which allowed late-adoption parents to see themselves, for the first time, with their children in special moments since their birth day. Agency: BETC Sao Paulo
VIEW THE SPOT IKEA Italy: Victims of Fashion Victims
IKEA Italia and We Are Social Milan launched a campaign to support people suffering from a lack of storage space more than anyone else: the partners of fashion addicts. All Victims of Fashion Victims have been invited to benefit from a dedicated help service on Messenger. All they had to do to receive support and tips by IKEA, was to share stories of their unfair situations via chat.
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Our brief was to convince the Toyota drivers not to use inauthentic parts for their car. Why? Because its a sin! And we showed that in the most biblical way: Adam & Eve. But instead they were tempted with a pear - not an original part of the story. Agency: Marketway / Publicis
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Taking forward the global public health campaign, World No Tobacco Day's theme for 2018: Smoking breaks hearts, BlackSheep.Works conceived this creative for Cancer Patients Aid Association, India, highlighting the adverse impact of smoking on the cardiovascular health of people.
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We have a lot to thank our mothers for. Research indicate that mothers spend a lot of time and effort on their kids - preparing gym-bags or reading bed time stories and everything in between. The purpose with these ads are to illuminate the important role mothers play in every kids life.
VIEW THE SHOES AD VIEW THE BAGS AD VIEW THE STORIES AD
Totto Backpacks globally launches its most innovative product, rewriting the most relevant news in the world. The global brand revolutionizes the market with the launch of T-Track by Totto, the intelligent backpack with a system that tracks your objects to avoid leaving them forgotten. To communicate it, DDB Colombia, its global agency created the daring campaign "Conspiracies", which tells us how to forget our personal objects, can cause world consequences that becomes news. The campaign has an aggressive strategy that integrates digital media, outdoors and printed in the most important newspapers and magazines, with shocking executions that involve news of infiltrated robots, leaks of information in social networks, reforms in the British crown and other controversial issues.
VIEW THE MARK AD VIEW THE CROWN AD VIEW THE MCGREGOR AD VIEW THE ROBOTS AD Adris: Openness
Openness is the key element of Adris corporate culture. In order to communicate this through the comapnyâs annual report, Bruketa&Zinic&Grey devised and designed an open book â literally. The covers contain a special metal spring and a protective strip that, when torn away, makes the book literally open itself in the hands of the reader. The book also contains a series of illustrations by Tomislav Sestak, which portray a story of openness, acceptance and self-building, with the metaphor of the head as an open home where things, ideas and thoughts can be found.
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Latam Entertainment is a service that Latam Airlines offers its customers so that they
can watch more than 100 movies on board to create a better travel experience. Agency: McCann, Lima VIEW THE MINIONS AD VIEW THE 007 AD VIEW THE JAWS AD VIEW THE KILL BILL AD VIEW THE MAGNETO AD VIEW THE WONDERLAND AD Tramontina Barbecue: Tutorial Comics
Tramontina got the 5 questions about churrasco people googled the most and created a story to answer to every single one. Illustrated by DC Comicsâ official artist, winner of the Will Eisner Award, Rafael Grampa, the comics have interactive stories that turned the reader and Tramontana's products into characters. Agency: J. Walter Thompson, Brasil
VIEW THE AD Pharma Client: The 50 That Didn’t Come
An unusual activation to promote lung cancer awareness, taking advantage of a very special moment for a whole country. Agency: Jotabequ Grey, San Jose
VIEW OUTDOOR Pediatric Brain Tumor Foundation: Imaginary Friend Society
Every year, 300,000 kids are diagnosed with cancer. With a diagnosis of cancer children often encounter fear, anxiety and confusion. How do kids cope with a disease they can't begin to understand? Which is why the Pediatric Brain Tumor Foundation and RPA, Santa Monica launched the "Imaginary Friend Society AR App" a series of 22 short films starring fictional characters designed to translate confusing medical terminology into a kid friendly explanation.
VIEW THE CONCEPT Asics: I Move Me
Novak Djokovic comes from a country and a family that didnât have a tennis tradition. He picked up tennis by chance, and the moment he hit the ball, he was in love. That passion still remains till today, and itâs this same spark of inspiration that he wants to pass on to future generations of athletes as shown in this Asics spot. Agency: Superlarge, Netherlands.
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J. Walter Thompson, Sao Paulo has released this "Red Phone" spot directed by Rodrigo Saavedra for Kit Kat.
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Returning in a blaze of herbs and spices, the Colonel is here to share words of wisdom and mark KFC's "Comeback" to full strength. The chicken is back, the Colonel is back and it's Finger Lickin' Good. Agency: Mother, London.
VIEW THE SPOT Grand Basel: What Gives Cars a Soul
Idris Elba celebrates automotive masterpieces with Grand Basel. Grand Basel is a new show that gathers the worldâs most remarkable vehicles from the past, present and the future in the contexts of art, design, architecture and lifestyle. Automotive aficionado and multi-award winning actor Idris Elba explores his âlifelong obsessionâ for cars in a new film for Grand Basel, the ultimate show for automotive masterpieces. Grand Basel will commence a global tour starting this September, and the movie provides an exclusive visual preview. In the film, Idris explores the characteristics of a car that make it a masterpiece and searches for an answer as to what gives a car its soul. The setting of the movie is highly significant, as it was shot inside the iconic Lingotto automobile factory in Turin. Agency: Jung von Matt/Limmat, Zurich.
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In Peru, 90% of taxis are informal. In fact, thousands of taxi drivers reported for robbery, kidnapping or even rape continue to work all over the country, hidden behind more than 2.6 million cars. How to identify them? With something that is unique to each car: its license plates. Luz Ambar, a road safety organization, turned taxiâs plates into hashtags that gather reports from passengers. Now anybody can access this data from any mobile device before taking a taxi. The action was supported by a media and PR campaign and has become a new way to prevent crimes in Peru. Agency: CARNE, Lima
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Transitions, the range of adaptive lenses by Essilor, chose Animals to manage its global relaunch and brand repositioning for opticians (BTB) and the general public (BTC). The new campaign via Animals, France, was officially launched at the beginning of April in the US, UK, Asia and South America and on the 15th May in France. It airs on TV, in cinemas, press and outdoor, in-store and digitally. The ambition of Transitions is to become a modern, must-have âlifestyleâ brand for wearers, whatever their age or way of life. The films were directed by Paul Ward via Gang Films.
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Retailer HomeGoods created a series of installations across the country designed to evoke the thrill of finding that customers experience in their stores. 1,241 pieces were used to create three unique installations: Lamps re-created Manhattanâs skyline in New York. Picture frames formed a wall of stories in Austin. And mirrors lined the desert floor in the Valley of Fire, Nevada, forming a river of reflected sky. The experience was designed to give people a new way to interact with the HomeGoods brand while proving that you can find inspiration everywhere, especially in our stores. Because at HomeGoods, you donât go shopping, you go finding. And thatâs the fun of it. Agency: McCann, New York
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This year Roger Federer is celebrating his 20th year as a professional player, a milestone MoeÌt & Chandon decided to celebrate with a special-edition bottle: the âGreatness Since 1998â collection. Created in partnership with agency Sid Lee Paris, the special packaging features a grand vintage bottled the year the champion entered the world of professional tennis, 1998. Gone is MoeÌt & Chandonâs signature tie, replaced with the rubber grip of a tennis racket. The design is so exclusive the luxury brand is only producing 20 magnum bottles, one of each size for each year of Federerâs career. The 20 magnum bottles will be sold at 19,998⬠apiece with benefits going to the Roger Federer foundation, which, since 2003, has helped 500,000 youngsters around the world gain better access to sport and education.
VIEW THE SPOT Franka Craft Brewery: Pacífica Made With Seawater
Bolivia has been a landlocked country since 1879, when it lost its access to the Pacific Ocean to Chile. Until this day the sea continues to distance the two countries, even reaching the International Court in the Hague. Franka, a small craft brewery, believes it is possible for both nations to share the sea, and to prove it created "Pacifica", the first Bolivian craft beer made with seawater from the Pacific Ocean, so that Bolivians and Chileans could sit at the same table and drink as friends. Raza Ad created a commercial to tell the story of how we traveled 1568 km to Antofagasta (Chile) to collect a sample of seawater that we then took to Santa Cruz (Bolivia) to elaborate âPacifica.â The commercial quickly garnered national and international attention, achieving $400,000 in media coverage with $0 budget in a little over a week.
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Exchange Bank, a homegrown financial institution thatâs been a mainstay of the Santa Rosa area for 128 years, has launched a print, digital video and social campaign in the wake of the devastating North Bay fires of last fall. The work, from agency barrettSF, emphasizes rebuilding the community and helping those affected by the tragedy. Creatively, the campaign focuses on relatable timelines of personal dreams and goals such as, âGet married, buy your first house, have a few kids, buy a bigger house.â
The campaign, with its simple yet arresting print ads and digital videos, will continue to run in regional publications and online via Exchange Bankâs digital and social platforms. VIEW THE MARRIED SPOT VIEW THE KIDS SPOT
It's old. Or is it? How do you launch a brand new gin in a category where heritage is almost as important as the gin? You invent and reinvent your history and use the internet to make it impossible to determine the truth. Agency: Cheil, Canada
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FCB Health is proud to partner with Colinâs Hope, a water safety and drowning prevention organisation formed in August 2008 after 4-year-old Colin Holst fatally drowned in a public lifeguarded pool. Together, with the launch of NotOutOfTheWater.com, the two groups will be working throughout the month to bring awareness to drowning symptoms that may not be commonly known, while sharing basic water safety information to help prevent drowning. May is National Water Safety Month, a collaborative national effort to bring attention to aquatic safety. In recognition of this month, FCB Health and Colinâs Hope will strategically promote water safety on all company social media channels, with the hashtag #NotOutOfTheWater.
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Today's world is fast. How we live, how we work, how we play and consume time is fast, and it is busy. But thanks to KitKat no matter how fast the world around us might be, we can always make time to stop, and take a break every now and again. The campaign, created by J. Walter Thompson MEA, captures an individualâs moment, managing to take a break even within the speeding timeline of everyday occurrences. Different situations, varied walks of life, a diverse pool of people within the deceptively simple executions, mean the audience connects with both the individual, the story and the moment.
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If you're looking to buy a used car, the Volkswagen Safe Deals are your best bet. Cars not older than 24 months, with only 1 previous owner, thoroughly checked and double checked, and with up to 5 years warranty. Next to this, everything else seems a bit too risky. Agency: DDB, Berlin
VIEW THE DOG AD VIEW THE BIRD AD VIEW THE BATHROOM AD 2018 Mitsubishi Eclipse Cross: Freestyle Test Drive
The all-new 2018 Mitsubishi Eclipse Cross comes packed with so many features, no standard test drive can explain them all. Thatâs why Butler, Shine, Stern & Partners, Sausalito, CA enlisted the help of the professional freestyling phenom, Harry Mack.
VIEW THE TV SPOT VIEW OUTDOOR Chicago Sun Times: 31 Bullets
Itâs estimated that there are 10 billion bullets sold in the US every year. Thatâs 31 for every man, woman and child. So, Ogilvy & Mather Chicago and the Chicago Sun Times are arming people with 31 actions to counter the negative effect that these bullets create . 'Bullet one' addresses how to keep guns out of our classrooms.
VIEW THE CONCEPT Belgian Cancer Foundation: Message from Jolanda
To make a radio campaign you need to cast a voice. But what if that voice becomes the idea? The Belgian Cancer Foundation and Happiness, Brussels / An FCB alliance have launched a radio campaign against sunbeds that was recorded by the very voice inside those sunbeds.
PLAY THE SPOT Optus: The Good, The Bad & The Beautiful
Photoplay director Scott Otto Anderson explores the infectious passion and excitement of football fans in this new World Cup campaign for Optus. The good, the bad & the beautiful. Agency: 72andSunny Sydney
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Red Cross has the biggest and most active NGO in Hungary. One of their main focus areas is child labour. There are 250 million children under the age of five who are forced to work every day to make a living and we are constantly buying these products without knowing this. Hungarian Red Cross wanted to draw people's attention to this worldwide problem. We found Facebook's new tool the 3D post â which is made for e-commerce purposes, to show products in 360 Degrees â the best medium to raise awareness for this problem. We looked up the most searched shoppable items and turned them into made-up Red Cross products in 3D. Sadly these items (shoes, handbags and mobile phones) are very often made by children. Then we shared them on popular e-commerce facebook pages. When people started to interact with them and change the products angle's, the items showed a different meaning and message: Take a 360 degree look before shopping. Agency: Umbrella, Budapest.
VIEW THE SPOT Visa: Zlatan Ibrahimovic Will Return to the FIFA World Cup
Zlatan Ibrahimovic stars in this Visa spot promoting his return to the FIFA World Cup.
VIEW THE SPOT Tourism Montreal: Fly Over Montreal
Montrealers regard their city as a vast playground where anything is possible. We don't see a steel bridge, we see lights and colours. We don't see walls, we see canvases waiting for a brush. And we don't see empty spaces, we see pop-up villages. On a summer night, Alex flies across her city carried by a giant balloon. During her flight, she marvels over iconic Montréal places such as Place des Festivals, Notre-Dame Basilica, Place Jacques-Cartier and the Clock Tower in the Old Port. On her trip, she also catches glimpses of a monumental Leonard Cohen mural and the projections of Aura and Cité Mémoire. Agency: LG2, Montreal.
VIEW THE SPOT Special Broadcasting Service: The Real You Matters
A non-inclusive workplace is one where people feel they cannot be themselves. It comes at a cost. It's psychologically exhausting for employees and it reduces work productivity. 'The real you matters' tackles the subject of inclusion, by featuring people who feel the need to hide an essential part of who they are out of fear of being excluded, judged or discriminated against. The film's conclusion highlights this absurdity and states the view of the Special Broadcasting Service that everyone should feel free to be themselves at work. Agency: Havas, Melbourne
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WNBA star Maya Moore recreates Michael Jordan's Wings poster in this 60 second spot spot directed by Nabil for Jordan Brand. Agency: Wieden & Kennedy, New York.
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âFacing Factsâ is short film that gives an inside look at Facebook's fight against misinformation. Documentary filmmaker Morgan Neville embedded with key members of the News Feed team at Facebook's headquarters to reveal how the company is grappling with the problem.
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Wieden + Kennedy, New York has released this FIFA World Cup 2018 themed spot for Bud Light.
VIEW THE SPOT Breast Cancer Risk Education: Know Your Girls
Some knowledge belongs to us and us alone. The way our girlfriends walk, the way they talk, the way they touch their hair. We hold details that only a sister can know about her girls. But what about our other girls? The ones that we carry with us every day. Can we describe them when everythingâs right? Can we feel when something's wrong? Our bond with our sister girls, gives life. But knowing your breasts can save it.
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