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Seen and noted
Pond's : Pond's Men - Bodybuilder Everyday 40 young (Danish) people start smoking. If we donât change anything , thatâll never change.In 2015, Denmark ranked number 15 out of 35 European countries on preventing the number of young smokers, but today that ranking has fallen to 23. Itâs a choice not to pass on the habit of smoking to children and grandchildren. This is the reasoning behind âSmokefree Futureâ, a partnership between the Danish Cancer Society and the Danish foundation TrygFonden to create the first smoke-free generation. The goal of this partnership is to have no children or youths smoking in 2030. Agency: &Co. VIEW THE SPOT Vodacom Mozambique Fashion Week: Pride Couples Thereâs no room for discrimination at Mozambique Fashion Week. Thatâs why weâre the first brand in the country to stand up against prejudice towards the LGBT mozambican community. We believe that respect is the foundation of everything good and everyone has the right to love whoever they want and be as they want to be, free from judgment or discrimination. Agency: DDB, MozambiqueVIEW THE ORANGE AD VIEW THE YELLOW AD VIEW THE BLUE AD VIEW THE GREEN AD VIEW THE PURPLE AD Huggies: Beehive Baby On 21st June 2018, New Zealand Prime Minister Jacinda Ardern became the first world leader in 30 years to give birth while in office. So, to mark the historic occasion and congratulate the proud new parents of Neve Te Aroha Ardern Gayford, Huggies and Ogilvy NZ created a topical newspaper ad. One featuring a classic ring stacking toyâ¦â¦that just so happens to look like The Beehive. Otherwise known as New Zealand Parliament. VIEW THE AD Age-cream: Anti-Aging Overnight Cream FCB, Bucharest have created these ads for Philips AventVIEW SWIMMER OUTDOOR VIEW DANCER OUTDOOR VIEW SPRINTER OUTDOOR  The live Billboard that proved that thereâs only one way to beat the traffic. Israel has the worst traffic jams in the OECD, so When Waze launched the motorcycle navigation feature â We decided to share with everyone the best way to avoid traffic jams. We used live travel time data, from both cars and motorcycles on the most congested section of Israelâs main highway and projected it side by side on our live billboard, at the highwayâs entrance. This is how we confronted Israeli drivers with the striking difference between car and SanYang motorcycle travel times and showed them that thereâs only one way to beat the traffic! Agency: Leo Burnett, IsraelVIEW OUTDOOR  In parallel to international Pride month, Russia is hosting the FIFA World Cup. The Russian LGBTQ community has been harassed by authorities because of Russiaâs anti-gay legislation. Gay fans from all over the world were even warned not to hold hands in public. Babbel, the language learning app, is empowering people around the globe to express themselves in any language, regardless of dark governmental rules. Therefore, the new Russian language courses were promoted with a reminder that the Russian government might not be tolerant, but the Russian language belongs to whoever wants to use it. Billboards were placed around Berlin, at train stations going to Moscow, and around the public screenings of the games. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR Iarnród Éireann: Rediscover the Joy of the Train Publicis Dublin creates a series of nostalgic print executions as part of their campaign strategy to encourage families to rediscover the joy of the train. Working closely with the team in Iarnród Ãireann, the agency used a mid-century illustration and typography style and alongside a modern representation of todayâs passengers. There are 3 print executions, running alongside charming radio and TV spots.VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR  Wearing Simpson motorcycle helmets means not having to tone it down or play it safe. Riders can set themselves apart from the rest by showing off their standout style â and skill. Agency: LGAVIEW THE AD  In a new campaign via AJF Partnership, Dare Cold Pressed battles a 'hipster infestation' at the factory, brought to life by director Nick Kelly at the Sweetshop. Dare Cold Pressed has been on the market for almost a year, and is now supported with a major campaign for the first time since its launch. Darryn Wallace, director of marketing and innovation at Lion Dairy & Drinks says, "Made with only three natural ingredients, this product is outstanding and goes toe to toe with the likes of barista quality coffee. We're incredibly proud of the work we've produced with the AJF team on the Dare masterbrand and now this for Dare Cold Pressed." Josh Stephens, partner and executive creative director at AJF Partnership says, "We wanted to make a bold impression for Dare Cold Pressed's film debut, and who better to help position its quality coffee credentials than the toughest coffee critics in the world."VIEW THE SPOT  No doubt we all think better once we've had our coffee fix. In the latest brand work from AJF Partnership, a Dare fix saves the day for a new Dad, playing an instrumental part in fixing what could have gone wrong on so many levels for his new bundle of joy. Known for when your place is all over the head, Dare now evolves into a new space owning mental clarity by encouraging Iced Coffee loving Australians to drink it through. Josh Stephens, partner and executive creative director at AJF Partnership says, "This is about those moments when a single brain lapse can have devastating effects. We're encouraging everyone to just take a moment, grab a Dare and think their decisions through, and there's no bigger decision than naming another human being."VIEW THE SPOT  Treat your cough before it gets complicated. Agency: FCB, BucharestPLAY THE PILOT SPOT PLAY THE DRESS SPOT PLAY THE CALL SPOT PLAY THE POLICE SPOT  BETC Paris' latest commercial for Canal aims to dissuade audiences from waiting too long before watching the big movies of the year. Directed by Tim Bullock via Insurrection Paris, the parody of 'Dunkirk' features geriatric pilots who heroically cling to reach the port despite communication issues and weak bladders. However troubles hearing and poor eyesight ultimately lead to their undoing. VIEW THE SPOT Simmons: Good Sleep for Great Ideas Simmons created âGood Sleep for Great Ideasâ, a campaign promoting both the brand and its Air+ mattress. The film, which centers on the idea of awakening the inner creativity that lies in each of us, illustrates the connection by masterfully transposing key moments of creativity, reflection and awareness into the rectangular form of a mattress. VIEW THE SPOT  VCCP, London challenged Storror to a world first - to get from Europe to Asia by parkour. Bring your next story to life with Canon. VIEW THE SPOT  Morgenstern Oslo has released this amusing spot for 7-Eleven because Norway has one of the highest rates of chlamydia in Europe, so if your visiting from abroad make sure you protect yourself against the locals. VIEW THE SPOT Little Big Change: Diapers With Something to Say Cleveland-based independent agency, Marcus Thomas and The Ohio Lottery launched a new campaign to challenge peopleâs conceptions on what it means to âwinâ by focusing on the emotional impact smaller monetary amounts of wins can lead to, broadening the audience and leading to more ticket sales. The campaign, titled âFeel Like a Million,â focuses on smaller, more realistic wins. "The spots, which are the second iteration of the âFeel Like a Millionâ campaign, will run across broadcast, digital and social media." VIEW THE STEREO SPOT VIEW THE NEW DIGGS SPOT VIEW THE HONEY MOON SPOT VIEW THE MEMORIES SPOT  This summer, the Minecraft Update Aquatic is launching for players around the world, filling the once-empty Minecraft oceans with new characters, treasures, shipwrecks, and colorful coral reefs. But while our virtual Minecraft oceans are teeming with digital sea life, our real-world, real-life oceans are being devastated. Coral reefs are shrinking and sea life is disappearing. Minecraft and 215 McCann are partnering with The Nature ConservancyVIEW THE SPOT  In order to celebrate the weirdness of Pimento's flavour, a surprising combination of ginger, tonic and chili pepper, the brand turned to Paris agency Animals to create âTotally Weirdâ, a 2D/3D animated film. The 100-second long spot portrays a series of events which illustrate the intensity and bizarreness of the brandâs unique ginger flavour. Each scene in the vibrant and light-heated animation is as unexpected as the next, an apt representation of how âTotally Weirdâ the drink really is.VIEW THE SPOT  A frosty chilled Corona makes the worldâs most refreshing beer. Agency: Leo Burnett, MexicoVIEW THE SPOT Kiwi Crush: Unblock Naturally Waikato-Bay of Plenty agency KingSt Advertising is using humour to help New Zealanders get to the bottom of a very serious health issue for client Kiwi Crush. Following a recent survey, which asked more than 500 people nationwide about their digestion habits, Kiwi Crush wants to draw attention to the uncomfortable subject of constipation. VIEW THE AD Dublin City Council: Don't be Dick Introducing âDickâ, the person weâre all guilty of occasionally being. The âDonât be Dickâ campaign created by JWT Folk, addressed the unthinking behaviour of grabbing a takeaway coffee in a humorous, straight-talking way that jolted people into taking notice, suggesting instead that they âChoose to Re-use.â Disposable coffee cups are not really âdisposableâ. They arenât recycled here in Ireland and are a huge waste generator, with 200 million thrown away each year. Dublin City Council wanted to educate people on this little-known fact, start the conversation around the environmental impact and drive behaviour change by encouraging everyone to switch to a re-usable cup.VIEW THE TV SPOT VIEW OUTDOOR Super-pharm: A Cheeky Welcome for Prince WIlliam Itâs been 70 years since a British dignitary let alone British Royalty has visited in Israel. By Israeli standards this is a wonderful opportunity for celebration and an even better one for brands to give the young prince a royal welcome âIsraeli styleâ. That is why Super-Pharm, Israelâs largest drugstore chain, working together with BBR Saatchi & Saatchi advertising bought up a huge billboard space at the entrance to Jerusalem along the Princeâs schedule journey into the capital. The billboard meant for the fair skinned and slightly balding young royal, tells him that the London sun is nothing compared to the scorching Israeli sun and kindly nudges the prince on to buy and apply Life Sunscreen. But while the billboardâs message seems mostly straightforward and innocent, it of course could not refrain from poking a little fun and derision at the âSunâ British Daily Newspaper known for grilling the royal family any occasion it gets.VIEW OUTDOOR Ministry of Environment - Jordan: The Unsinkable Truth Thousands of plastic waste bottles were collected from the local community, to create a temporary floating installation that read âOne Dead Sea Is Enoughâ. Covering over 600 square meters of the Dead Seaâs surface, the installation remained afloat for a few days, after which all the plastic waste was retrieved, processed and sent to recycling. Agency: Y&R, AmmanVIEW OUTDOOR Parkinson's Disease: Sons of Solidarity Iceland became European champion of hearts at the European Football Championship 2016 in France. The small Scandinavian nation thrilled fans around the world. But unfortunately, it also occupies a top spot in another field: Iceland has the second highest mortality rate for the nervous disease Parkinson's worldwide. Together with the Icelandic Parkinson's association, Parkinsonsamtökin, and the football association, KSÃ, as an exclusive partner, Grey sports, part of Grey Germany, has turned the national players into ambassadors for the good cause: the "Sons of Solidarity." "Sons of Solidarity" consciously plays with the formation of Icelandic male names that end in "-son" and the name of the disease: ParkinSON. VIEW THE CONCEPT DOT Mini: Making The World Accessable DOT Mini is the Worldâs first smart media device for blind and visually impaired people. Serviceplan Korea and Serviceplan Innovation are incubating DOT brand and Dot Miniâs concept and overall marketing consulting in partnership with the DOT Inc and cloudandco. Dot Mini is the first device that can access any digital text content on its own. DOT Mini is a life-changing device for the visually impaired. 200,000 books are already directly available through partnerships with big content platforms like Rakuten Kobo and Yes24. There are 40,000 units pre-ordered for global launch in late 2018.VIEW THE CONCEPT One8 | Puma: What have you been playing? Indian cricket team captain and youth icon Virat Kohliâs transformation into a supremely fit athlete has won praise from all quarters, making him the face of fitness in the country. To promote his message of incorporating sports and play into the daily lives of Indians, Kohli launched his own clothing brand One8 in collaboration with leading sports lifestyle brand, Puma. The latest digital-led campaign #ComeOutandPlay is Puma|One8âs first promotional content after the brandâs grand launch event in November 2017. Agency: DDB Mudra Group VIEW THE PLAYING SPOT VIEW THE SKIP SPOT VIEW THE REPLAYS SPOT VIEW THE FRIENDS SPOT VIEW THE SCORE SPOT VIEW THE WATCHING SPOT VIEW THE TEAM SPOT  The hamburger emoji became one of the big debates of 2017. When Google released their emoji in the fall they had made one major mistake. The cheese was put under the meat - a big faux pas amongst hamburger lovers. Something Apple fans were quick to point out, as the iOS emoji has the proper placement. The hamburger became a top priority for Google, who choose to redesign the emoji and correcting the error (the cheese is now put on top of the meat). The Agency: Acne VIEW THE BEEFING AD VIEW THE END THE BEEF AD VIEW THE PLANT BASED AD VIEW THE MEAT FREE AD Land Rover Discovery: Never Stop Discovering We have a primal urge to âlook on the other side of the mountainâ, to escape, walk, run, swim and discover new things. This idea is about encouraging people to chase down discovery. It seeks to inflame the itch to explore all those places, people and activities that remain unexplored to them. It will naturally inspire the mini and massive adventures, special moments and legendary stories. We can own this better than anyone because we have the vehicle thatâs more versatile than anyone.After all, âdiscoveryâ is a belief we wear on our badge. NEVER STOP DISCOVERING Agency: Spark44, London VIEW THE TV SPOT VIEW THE MUDDY DOG AD VIEW THE WINTER SWIM AD VIEW THE FAMILY LINE UP AD Renault: A Star Wars Story Renault teams up with Shazam and uses its communications medium to propose exclusive augmented reality (AR) experiences. In April, the French multinational automobile manufacturer launched a global campaign with Lucasfilm, Disney and Publicis Conseil to celebrate the release of âSolo: A Star Wars Storyâ and invites everyone to take the alternative road through a full set of branded content. "This is the first OOH campaign leveraging Shazam's AR feature in so many countries and we're glad to see the audienceâwhich includes many Star Wars fansâengage with it," said Josh Partridge, VP Commercial Partnerships at Shazam. "We couldn't be more excited to partner once again with Renault and Publicis after last year's creative campaign featuring Shazam's cofounder Chris Barton." VIEW THE CONCEPT Motor Accident Commission of South Australia: ChildrenPedestrians are unpredictable and extremely vulnerable road users. This is evident in statistics that reveal an average of 8 pedestrians are killed and 45 seriously injured each year on South Australian roads. To combat this, kwp!, Adelaide, created a campaign to remind South Australian drivers that just one mistake can take out a pedestrian.PLAY THE CHILDREN SPOT PLAY THE DRINKERS SPOT PLAY THE ELDERLY SPOT PLAY THE PEDESTRIANS SPOT Guest Judge: Sean Smith, ECD and partner, Solve, Minneapolis.jpg "https://www.bestadsontv.com/news/upload/SeanSmith18 (1).jpg") This week's guest judge is Sean Smith, executive creative director and partner at Solve, Minneapolis. Winner: TEDxSydney Meet Sara. Rayyydium. The makers of this gem should do a TED talk on creating must-see content. Everything from the writing to the performances and art direction are spot on from start to finish. The cherry on the cake was looking over on the Bestads' page to see a sponsor's banner from the spot's production company Scoundrel flipping me off. Well played. READ MORE Museo de Historia: Deforested Bones Deforestation in Colombia is out of control. Between 2015 and 2016, it has incresed by 44%.What colombians ignore is that when a tree is cut, an habitat is lost and then animal species are endangered. Deforested Bones transforms remains of trees into an exhibition that invites to preserve life. We visited the most deforested areas of the country to pick up tree branches and pieces of real deforested wood. Building a team of artists and biologists, we worked together to transform these materials into life-size sculptures that represent the main threatened species.VIEW OUTDOOR UNICEF: Hiding Furniture Kids believe our parents are superheroes. We decided to prove them right.We invited children to take part in the new Delta's commercial and with their parents, arranged a special surprise they won't forget any time soon. VIEW THE SPOT  TBWA London launched Lidl's new and improved baby range, Lupilu. The challenge was to introduce a new brand into a competitive category, dominated by established brands and highly dependent on trust and advocacy. So we gave a voice to those who can't even speak yetâbabies, the real experts.VIEW THE NAPPIES SPOT VIEW THE FOOD SPOT VIEW THE WIPES SPOT VIEW THE RANGE SPOT  Print ads from MP. Brasil for Colorgin Spray Urban Art VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  TEDxSydney selected creative agency BMF to produce a film for its 2018 film program under the theme 'Humankind'. The film, which premiered on Friday in front of 5000 people at TEDx Sydney, unmasks the real genius behind Apple's personal assistant Siri.VIEW THE SHORT FILM |
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Ogilvy, Singapore have created this spot for Pond's
JWT, Kenya have created this ad for age-cream
Buzzman, Paris has created this spot for Little Big Change.
A line of furniture specifically designed to help kids hide from abuse.