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Seen and noted

Pond's : Pond's Men - Bodybuilder

 TV   SINGAPORE    June 30, 2018 07:40
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F596a9_0003.png&width=200Ogilvy, Singapore have created this spot for Pond's

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Smokefree Future: Time Flies

 WEB FILM   DENMARK    June 30, 2018 07:38
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F07ac3.png&width=200Everyday 40 young (Danish) people start smoking. If we don’t change anything , that’ll never change.
In 2015, Denmark ranked number 15 out of 35 European countries on preventing the number of young smokers, but today that ranking has fallen to 23. It’s a choice not to pass on the habit of smoking to children and grandchildren. This is the reasoning behind ‘Smokefree Future’, a partnership between the Danish Cancer Society and the Danish foundation TrygFonden to create the first smoke-free generation. The goal of this partnership is to have no children or youths smoking in 2030. Agency: &Co.

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Vodacom Mozambique Fashion Week: Pride Couples

 PRINT   MOZAMBIQUE    June 30, 2018 07:36
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FJun%2Ftn_95527_PressAdsLGBT_ING-01.jpg&width=200There’s no room for discrimination at Mozambique Fashion Week. That’s why we’re the first brand in the country to stand up against prejudice towards the LGBT mozambican community. We believe that respect is the foundation of everything good and everyone has the right to love whoever they want and be as they want to be, free from judgment or discrimination. Agency: DDB, Mozambique


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Huggies: Beehive Baby

 PRINT   NEW ZEALAND    June 30, 2018 07:32
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FJun%2Ftn_95526_KC1385_Huggies_A3_Poster_F_5.jpg&width=200On 21st June 2018, New Zealand Prime Minister Jacinda Ardern became the first world leader in 30 years to give birth while in office. So, to mark the historic occasion and congratulate the proud new parents of Neve Te Aroha Ardern Gayford, Huggies and Ogilvy NZ created a topical newspaper ad. One featuring a classic ring stacking toy……that just so happens to look like The Beehive. Otherwise known as New Zealand Parliament.

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Age-cream: Anti-Aging Overnight Cream

 PRINT   KENYA    June 30, 2018 07:32 (Edited: June 30, 2018 17:32)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2018/Jun/tn_95518_age-cream-advert.jpg&width=200JWT, Kenya have created this ad for age-cream

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Philips Avent: Swimmer

 OUTDOOR   ROMANIA    June 30, 2018 07:28
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FJun%2Ftn_95521_banner+2.jpg&width=200FCB, Bucharest have created these ads for Philips Avent

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San Yang: SanYang Vs. Car

 OUTDOOR   ISRAEL    June 30, 2018 07:24
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa8b34.png&width=200The live Billboard that proved that there’s only one way to beat the traffic. Israel has the worst traffic jams in the OECD, so When Waze launched the motorcycle navigation feature – We decided to share with everyone the best way to avoid traffic jams. We used live travel time data, from both cars and motorcycles on the most congested section of Israel’s main highway and projected it side by side on our live billboard, at the highway’s entrance. This is how we confronted Israeli drivers with the striking difference between car and SanYang motorcycle travel times and showed them that there’s only one way to beat the traffic! Agency: Leo Burnett, Israel



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Babbel: #BabbelForAll

 OUTDOOR   GERMANY    June 30, 2018 07:20
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FJun%2Ftn_95516_OOH_LGBT_Digital_Portrait_Male_ENG.jpg&width=200In parallel to international Pride month, Russia is hosting the FIFA World Cup. The Russian LGBTQ community has been harassed by authorities because of Russia’s anti-gay legislation. Gay fans from all over the world were even warned not to hold hands in public. Babbel, the language learning app, is empowering people around the globe to express themselves in any language, regardless of dark governmental rules. Therefore, the new Russian language courses were promoted with a reminder that the Russian government might not be tolerant, but the Russian language belongs to whoever wants to use it.
Billboards were placed around Berlin, at train stations going to Moscow, and around the public screenings of the games.

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Iarnród Éireann: Rediscover the Joy of the Train

 OUTDOOR   IRELAND    June 30, 2018 07:18
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5a46a.png&width=200Publicis Dublin creates a series of nostalgic print executions as part of their campaign strategy to encourage families to rediscover the joy of the train. Working closely with the team in Iarnród Éireann, the agency used a mid-century illustration and typography style and alongside a modern representation of today’s passengers. There are 3 print executions, running alongside charming radio and TV spots.

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Simpson Motorcycle Helmets: Badass

 PRINT   USA    June 30, 2018 07:13
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FJun%2Ftn_95504_Simpson_Badass.jpg&width=200Wearing Simpson motorcycle helmets means not having to tone it down or play it safe. Riders can set themselves apart from the rest by showing off their standout style – and skill. Agency: LGA

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Dare Cold Pressed: Hipsters

 TV   AUSTRALIA    June 28, 2018 18:35
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa1da3.png&width=200In a new campaign via AJF Partnership, Dare Cold Pressed battles a 'hipster infestation' at the factory, brought to life by director Nick Kelly at the Sweetshop. Dare Cold Pressed has been on the market for almost a year, and is now supported with a major campaign for the first time since its launch. Darryn Wallace, director of marketing and innovation at Lion Dairy & Drinks says, "Made with only three natural ingredients, this product is outstanding and goes toe to toe with the likes of barista quality coffee. We're incredibly proud of the work we've produced with the AJF team on the Dare masterbrand and now this for Dare Cold Pressed." Josh Stephens, partner and executive creative director at AJF Partnership says, "We wanted to make a bold impression for Dare Cold Pressed's film debut, and who better to help position its quality coffee credentials than the toughest coffee critics in the world."

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Dare Iced Coffee: Calamari

 TV   AUSTRALIA    June 28, 2018 18:32 (Edited: June 29, 2018 04:32)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/55061.png&width=200No doubt we all think better once we've had our coffee fix. In the latest brand work from AJF Partnership, a Dare fix saves the day for a new Dad, playing an instrumental part in fixing what could have gone wrong on so many levels for his new bundle of joy. Known for when your place is all over the head, Dare now evolves into a new space owning mental clarity by encouraging Iced Coffee loving Australians to drink it through. Josh Stephens, partner and executive creative director at AJF Partnership says, "This is about those moments when a single brain lapse can have devastating effects. We're encouraging everyone to just take a moment, grab a Dare and think their decisions through, and there's no bigger decision than naming another human being."

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Prisaca Transilvania : Pilot

 RADIO   ROMANIA    June 28, 2018 18:26
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Treat your cough before it gets complicated. Agency: FCB, Bucharest

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CANAL+: Spitfire

 TV   FRANCE    June 28, 2018 13:23 (Edited: June 28, 2018 23:23)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/c1f8c.png&width=200BETC Paris' latest commercial for Canal aims to dissuade audiences from waiting too long before watching the big movies of the year. Directed by Tim Bullock via Insurrection Paris, the parody of 'Dunkirk' features geriatric pilots who heroically cling to reach the port despite communication issues and weak bladders. However troubles hearing and poor eyesight ultimately lead to their undoing.

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Simmons: Good Sleep for Great Ideas

 WEB FILM   FRANCE    June 27, 2018 20:55
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F20349.png&width=200Simmons created ‘Good Sleep for Great Ideas’, a campaign promoting both the brand and its Air+ mattress. The film, which centers on the idea of awakening the inner creativity that lies in each of us, illustrates the connection by masterfully transposing key moments of creativity, reflection and awareness into the rectangular form of a mattress.

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Canon: Crossing Continents

 TV   UK    June 27, 2018 20:54
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F419ea_0000.png&width=200VCCP, London challenged Storror to a world first - to get from Europe to Asia by parkour. Bring your next story to life with Canon.

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7-Eleven: Land of Chlamydia

 TV   NORWAY    June 27, 2018 20:53
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8ec52_0000.png&width=200Morgenstern Oslo has released this amusing spot for 7-Eleven because Norway has one of the highest rates of chlamydia in Europe, so if your visiting from abroad make sure you protect yourself against the locals.

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Little Big Change: Diapers With Something to Say

 TV   FRANCE    June 27, 2018 20:51
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff5662_0000.png&width=200Buzzman, Paris has created this spot for Little Big Change.

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Ohio Lottery: Stereo

 TV   USA    June 27, 2018 20:49 (Edited: June 28, 2018 06:49)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/e74f3_0001.png&width=200Cleveland-based independent agency, Marcus Thomas and The Ohio Lottery launched a new campaign to challenge people’s conceptions on what it means to “win” by focusing on the emotional impact smaller monetary amounts of wins can lead to, broadening the audience and leading to more ticket sales. The campaign, titled “Feel Like a Million,” focuses on smaller, more realistic wins. "The spots, which are the second iteration of the “Feel Like a Million” campaign, will run across broadcast, digital and social media."

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Minecraft: The Coral Crafters

 WEB FILM   USA    June 27, 2018 20:47 (Edited: June 28, 2018 06:47)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f4f5d_0000.png&width=200This summer, the Minecraft Update Aquatic is launching for players around the world, filling the once-empty Minecraft oceans with new characters, treasures, shipwrecks, and colorful coral reefs. But while our virtual Minecraft oceans are teeming with digital sea life, our real-world, real-life oceans are being devastated. Coral reefs are shrinking and sea life is disappearing. Minecraft and 215 McCann are partnering with The Nature Conservancy

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Pimento: Totally Weird

 WEB FILM   FRANCE    June 27, 2018 20:40
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8a86e.png&width=200In order to celebrate the weirdness of Pimento's flavour, a surprising combination of ginger, tonic and chili pepper, the brand turned to Paris agency Animals to create “Totally Weird”, a 2D/3D animated film. The 100-second long spot portrays a series of events which illustrate the intensity and bizarreness of the brand’s unique ginger flavour. Each scene in the vibrant and light-heated animation is as unexpected as the next, an apt representation of how ‘Totally Weird’ the drink really is.

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Corona: Chilles

 TV   MEXICO    June 27, 2018 20:32
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd625d_0002.png&width=200A frosty chilled Corona makes the world’s most refreshing beer. Agency: Leo Burnett, Mexico

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Kiwi Crush: Unblock Naturally

 PRINT   NEW ZEALAND    June 27, 2018 20:30 (Edited: June 28, 2018 06:30)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2018/Jun/tn_95477_image001.png&width=200Waikato-Bay of Plenty agency KingSt Advertising is using humour to help New Zealanders get to the bottom of a very serious health issue for client Kiwi Crush. Following a recent survey, which asked more than 500 people nationwide about their digestion habits, Kiwi Crush wants to draw attention to the uncomfortable subject of constipation.

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Dublin City Council: Don't be Dick

 TV & OUTDOOR   IRELAND    June 27, 2018 20:29 (Edited: June 28, 2018 06:29)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2018/Jun/tn_95497_dcc_dick_landscape_pr.jpg&width=200Introducing ‘Dick’, the person we’re all guilty of occasionally being. The ‘Don’t be Dick’ campaign created by JWT Folk, addressed the unthinking behaviour of grabbing a takeaway coffee in a humorous, straight-talking way that jolted people into taking notice, suggesting instead that they ‘Choose to Re-use.’ Disposable coffee cups are not really ‘disposable’. They aren’t recycled here in Ireland and are a huge waste generator, with 200 million thrown away each year. Dublin City Council wanted to educate people on this little-known fact, start the conversation around the environmental impact and drive behaviour change by encouraging everyone to switch to a re-usable cup.

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Super-pharm: A Cheeky Welcome for Prince WIlliam

 OUTDOOR   ISRAEL    June 27, 2018 20:27
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F082b8_0002.png&width=200It’s been 70 years since a British dignitary let alone British Royalty has visited in Israel. By Israeli standards this is a wonderful opportunity for celebration and an even better one for brands to give the young prince a royal welcome ‘Israeli style’. That is why Super-Pharm, Israel’s largest drugstore chain, working together with BBR Saatchi & Saatchi advertising bought up a huge billboard space at the entrance to Jerusalem along the Prince’s schedule journey into the capital. The billboard meant for the fair skinned and slightly balding young royal, tells him that the London sun is nothing compared to the scorching Israeli sun and kindly nudges the prince on to buy and apply Life Sunscreen. But while the billboard’s message seems mostly straightforward and innocent, it of course could not refrain from poking a little fun and derision at the “Sun” British Daily Newspaper known for grilling the royal family any occasion it gets.

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Ministry of Environment - Jordan: The Unsinkable Truth

 AMBIENT   JORDAN    June 27, 2018 20:23
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2682f.png&width=200Thousands of plastic waste bottles were collected from the local community, to create a temporary floating installation that read “One Dead Sea Is Enough”. Covering over 600 square meters of the Dead Sea’s surface, the installation remained afloat for a few days, after which all the plastic waste was retrieved, processed and sent to recycling. Agency: Y&R, Amman

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Parkinson's Disease: Sons of Solidarity

 INTERACTIVE   GERMANY    June 27, 2018 20:21 (Edited: June 28, 2018 06:21)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/2e389_0002.png&width=200Iceland became European champion of hearts at the European Football Championship 2016 in France. The small Scandinavian nation thrilled fans around the world. But unfortunately, it also occupies a top spot in another field: Iceland has the second highest mortality rate for the nervous disease Parkinson's worldwide. Together with the Icelandic Parkinson's association, Parkinsonsamtökin, and the football association, KSÍ, as an exclusive partner, Grey sports, part of Grey Germany, has turned the national players into ambassadors for the good cause: the "Sons of Solidarity." "Sons of Solidarity" consciously plays with the formation of Icelandic male names that end in "-son" and the name of the disease: ParkinSON.

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DOT Mini: Making The World Accessable

 INTERACTIVE   KOREA    June 27, 2018 20:18
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fab6ed_0000.png&width=200DOT Mini is the World’s first smart media device for blind and visually impaired people. Serviceplan Korea and Serviceplan Innovation are incubating DOT brand and Dot Mini’s concept and overall marketing consulting in partnership with the DOT Inc and cloudandco. Dot Mini is the first device that can access any digital text content on its own. DOT Mini is a life-changing device for the visually impaired. 200,000 books are already directly available through partnerships with big content platforms like Rakuten Kobo and Yes24. There are 40,000 units pre-ordered for global launch in late 2018.

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One8 | Puma: What have you been playing?

 WEB FILM   INDIA    June 26, 2018 10:12
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F332b9_0001.png&width=200Indian cricket team captain and youth icon Virat Kohli’s transformation into a supremely fit athlete has won praise from all quarters, making him the face of fitness in the country. To promote his message of incorporating sports and play into the daily lives of Indians, Kohli launched his own clothing brand One8 in collaboration with leading sports lifestyle brand, Puma. The latest digital-led campaign #ComeOutandPlay is Puma|One8’s first promotional content after the brand’s grand launch event in November 2017.
Agency: DDB Mudra Group

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Max Burgers: Stop Beefing

 PRINT   SWEDEN    June 26, 2018 10:03 (Edited: June 26, 2018 20:03)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/1d658.png&width=200The hamburger emoji became one of the big debates of 2017. When Google released their emoji in the fall they had made one major mistake. The cheese was put under the meat - a big faux pas amongst hamburger lovers. Something Apple fans were quick to point out, as the iOS emoji has the proper placement. The hamburger became a top priority for Google, who choose to redesign the emoji and correcting the error (the cheese is now put on top of the meat). The Agency: Acne

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Land Rover Discovery: Never Stop Discovering

 TV & PRINT   UK    June 26, 2018 09:58 (Edited: June 26, 2018 19:58)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2018/Jun/tn_95462_LandRover_MuddyDog.jpg&width=200We have a primal urge to ‘look on the other side of the mountain’, to escape, walk, run, swim and discover new things. This idea is about encouraging people to chase down discovery. It seeks to inflame the itch to explore all those places, people and activities that remain unexplored to them. It will naturally inspire the mini and massive adventures, special moments and legendary stories. We can own this better than anyone because we have the vehicle that’s more versatile than anyone.
After all, ‘discovery’ is a belief we wear on our badge.
NEVER STOP DISCOVERING Agency: Spark44, London

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Renault: A Star Wars Story

 INTERACTIVE   FRANCE    June 26, 2018 09:55
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F99cbe.png&width=200Renault teams up with Shazam and uses its communications medium to propose exclusive augmented reality (AR) experiences. In April, the French multinational automobile manufacturer launched a global campaign with Lucasfilm, Disney and Publicis Conseil to celebrate the release of “Solo: A Star Wars Story” and invites everyone to take the alternative road through a full set of branded content. "This is the first OOH campaign leveraging Shazam's AR feature in so many countries and we're glad to see the audience—which includes many Star Wars fans—engage with it," said Josh Partridge, VP Commercial Partnerships at Shazam. "We couldn't be more excited to partner once again with Renault and Publicis after last year's creative campaign featuring Shazam's cofounder Chris Barton."



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Motor Accident Commission of South Australia: Children

 RADIO   AUSTRALIA    June 26, 2018 09:50
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Pedestrians are unpredictable and extremely vulnerable road users. This is evident in statistics that reveal an average of 8 pedestrians are killed and 45 seriously injured each year on South Australian roads. To combat this, kwp!, Adelaide, created a campaign to remind South Australian drivers that just one mistake can take out a pedestrian.


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Guest Judge: Sean Smith, ECD and partner, Solve, Minneapolis

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    June 25, 2018 15:08 (Edited: June 26, 2018 01:08)
https://www.bestadsontv.com/news/upload/SeanSmith18 (1).jpg
This week's guest judge is Sean Smith, executive creative director and partner at Solve, Minneapolis.

Winner: TEDxSydney Meet Sara. Rayyydium. The makers of this gem should do a TED talk on creating must-see content. Everything from the writing to the performances and art direction are spot on from start to finish. The cherry on the cake was looking over on the Bestads' page to see a sponsor's banner from the spot's production company Scoundrel flipping me off. Well played.

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Museo de Historia: Deforested Bones

 AMBIENT   COLOMBIA    June 25, 2018 10:27
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F620bf_0000.png&width=200Deforestation in Colombia is out of control. Between 2015 and 2016, it has incresed by 44%.What colombians ignore is that when a tree is cut, an habitat is lost and then animal species are endangered. Deforested Bones transforms remains of trees into an exhibition that invites to preserve life. We visited the most deforested areas of the country to pick up tree branches and pieces of real deforested wood. Building a team of artists and biologists, we worked together to transform these materials into life-size sculptures that represent the main threatened species.

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UNICEF: Hiding Furniture

 AMBIENT   USA    June 25, 2018 10:22 (Edited: June 25, 2018 20:22)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/571b8_0001.png&width=200A line of furniture specifically designed to help kids hide from abuse.

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Delta: Superhero Parents

 WEB FILM   ISRAEL    June 25, 2018 08:59
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5c466.png&width=200Kids believe our parents are superheroes. We decided to prove them right.
We invited children to take part in the new Delta's commercial and with their parents, arranged a special surprise they won't forget any time soon.

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Lidi: Baby Experts

 TV   UK    June 25, 2018 08:52
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8fc2b_0001.png&width=200TBWA London launched Lidl's new and improved baby range, Lupilu. The challenge was to introduce a new brand into a competitive category, dominated by established brands and highly dependent on trust and advocacy. So we gave a voice to those who can't even speak yet—babies, the real experts.

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Colorgin: A Touch Of Art

 PRINT   BRASIL    June 25, 2018 08:40
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FJun%2Ftn_95449_ad_urban_art_01.jpg&width=200Print ads from MP. Brasil for Colorgin Spray Urban Art

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TEDxSydney:Meet Sara

 WEB FILM   AUSTRALIA    June 22, 2018 07:17 (Edited: June 22, 2018 17:17)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/b9419.png&width=200TEDxSydney selected creative agency BMF to produce a film for its 2018 film program under the theme 'Humankind'. The film, which premiered on Friday in front of 5000 people at TEDx Sydney, unmasks the real genius behind Apple's personal assistant Siri.

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