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Seen and noted

LG: B&Binge

 TV   USA    July 17, 2018 05:22
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Faecce_0003.png&width=200LG Electronics USA is giving serious TV watchers unique opportunities to binge-watch the latest season of their favorite Netflix shows in show-themed settings. In iconic locations, inspired by Arrested Development, The Crown and a surprise mystery show, LG will offer the ultimate viewing experience on their critically-acclaimed 2018 LG OLED 4K TVs that allow fans to dive into the very world they love to watch in a whole new way. The LG “B&Binge” contest taps into a whole new breed of TV watcher born in the streaming era – the “Serious Watcher,” and builds on the success of last year’s inaugural Serious Watchers campaign where LG gave fans an experience of a lifetime through surprise deliveries of LG OLED TVs by beloved Netflix original series characters. Agency: FCB, New York

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Organic Valley: Gheelish Any Dish

 WEB FILM   USA    July 17, 2018 05:20
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe4176_0001.png&width=200Advertising agency Humanaut is launching a digital campaign to introduce Organic Valley’s Ghee, the number one selling brand in the market. Because clarified butter is lactose-free, high in fat and has a higher smoke point than traditional cooking oils, it is rapidly gaining popularity in both the paleo and general cooking communities. But awareness is still low, and many people don’t know how to use it.
These new Ghee spots align with the tone Humanuat set for other Organic Valley products, such as Organic Fuel’s “Save The Bros” and Organic Balance’s “Real Morning Report” campaigns. The brand’s humorous viral marketing approach has paid off: The Wisconsin-based, farmer-run co-operative dairy became the world’s first billion-dollar organic food company in 2015.

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Kia Sorento: Smiles

 TV   AUSTRALIA    July 16, 2018 10:50
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F109ea.png&width=200As the new 7-seat KIA's SUV travels through the Aussie countryside, four characters each pose and give a smile for the Sorento's 360-degree camera. A cheeky gnome, a smiley cattle dog, an unusually happy sheep and finally a grinning old croc, which innocently sends the family racing away from the campground. A fresh take on the Nat King Cole classic 'Smile' completes this spot.

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Guest Judges: Damon Stapleton, CCO + Shane Bradnick, ECD, DDB NZ

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    July 16, 2018 07:54 (Edited: July 16, 2018 17:54)
https://www.bestadsontv.com/news/upload/Damon-Shane BW_.jpg
This week's guest judges are Damon Stapleton, chief creative officer and Shane Bradnick, executive creative director at DDB New Zealand.

Winner: Volkswagen: Complete Confidence. Funny, topical and really brought home the mood of English fans. Classic VW work, a hint of "Surprisingly Ordinary Prices" about it, but without feeling old fashioned. Nice one.

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Guest Judges: Damon Stapleton, CCO + Shane Bradnick, ECD, DDB NZ

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    July 16, 2018 07:49

Portuguese Paralympic Committee: Dreams

 TV   PORTUGAL    July 14, 2018 14:31
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fee3dc_0001.png&width=200When a child with a disability decides to chase the dream of becoming a Paralympic athlete, they will face all of sports challenges and then some. This film, with actual athletes, tries to show precisely this: what it is like to chase and reach the almost (but only almost) impossible objective.

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Chevrolet Insurance: Alice Meets Humpty

 PRINT   COLOMBIA    July 14, 2018 14:27
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FJul%2Ftn_95790_6287ab57935223.5b3ee3588e531.png&width=200There's always a lot of risks for our health and life. In the same way, the characters of our favorites stories, face a lot of risk in their tales. However, if they could have the Chevrolet Insurance, surely their stories would be very different, because when you have the appropriated protection, It's Another Story.Agency: Grupo Zea, Colombia

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Hyundai Santa Fe: Back Seat Battles

 TV   AUSTRALIA    July 13, 2018 12:22
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0b2a1.png&width=200Hyundai has launched their new 7-seat family SUV centered around the universal truth that, for generations, the back of the car has been a war zone. But with the Santa Fe comes peace.

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Chicco: Baby Boom

 TV   ITALY    July 13, 2018 12:19
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6b46d_0001.png&width=200No World Cup but more babies in Italy. Pink Lab put it on our screens

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Chicago Latino Film Festival: Danceable Trailers

 WEB FILM   USA    July 13, 2018 12:16
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1acaf_0004.png&width=200LAPIZ Chicago has released "Danceable Trailers," a new way to promote Hispanic cinema, that makes Americans dance all the way to the Chicago Latino Film Festival movie seats.

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Costa Sunglasses : Untangled

 WEB FILM   USA    July 13, 2018 12:14
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F14aa7_0003.png&width=200Discarded fishing nets and gear are some of the deadliest forms of plastic in our oceans. Every year, the amount of these grows by an estimated 640,000 tons. So Costa Sunglasses are joining forces with Bureo, a dedicated team working with fishermen to prevent used nets from polluting our oceans and harming marine life. Agency: McGarrah Jessee, USA.

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China Airlines: The Trip You Have Promised

 TV   TAIWAN    July 13, 2018 12:11
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F79cb1_0000.png&width=200New spot from Leo Burnett Taiwan for China Airlines

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Hoseg: Share Your Warmth

 WEB FILM   PERU    July 13, 2018 12:08
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F503ce_0003.png&width=200In Peru, more than 1.5 million underprivileged children live in temperatures below 0 degrees. Hoseg, a Peruvian brand of collaborative outerwear, helps them through a "buy one, give one" model, so that when you buy a jacket Hoseg gives another one to a child in need. But because the brand is still pretty unknown, we still need to sell more jackets to help more kids. To make it happen, Grey Mexico has created the possibility to "Share Your Warmth" through your mobile phone.

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Meals On Wheels South Australia: 50 Millionth Meal

 RADIO   AUSTRALIA    July 13, 2018 12:06
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200To celebrate a huge milestone for Meals on Wheels SA, blackbocks Jamshop wanted to make some noise.

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Melting Ice Association: Project Trumpmore

 INTERACTIVE   FINLAND    July 13, 2018 12:02
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4befb_0002.png&width=200"Project Trumpmore" is a science/art project by the Melting ice Association, whose intention is to provide a concrete test that shows whether global warming is true or false.. The objective is to sculpt president Donald Trump's bust into the Arctic glacier and install a camera to the site of the sculpture to live stream its fate. If you want to be involved in sending a message about the hottest topic in the world, come along! Agency: SEK, Helsinki.

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Citroen: Child's Shovel

 POSTERS   ISRAEL    July 13, 2018 11:59
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FJul%2Ftn_95785_citroen+madad.jpg&width=200To strengthen the Citroen C3 brand, we have created a campaign that highlights the vehicle's technological advantages in the field of safety

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FELGTB: The Hidden Flag

 AMBIENT & PRINT   SPAIN    July 13, 2018 11:54 (Edited: July 13, 2018 21:54)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/b5459_0003.png&width=200As Pride Month continues in many countries around the world, the rainbow flag has been out in force as a globally recognised symbol that LGBTQ people can use to express pride in their identities. But 40 years since Gilbert Baker designed the six-coloured flag, homosexuality is still illegal in many countries, as is the flag, labelled by these regimes as "gay propaganda." Russia, currently the focus of the footballing world’s attention as we hurtle towards the final of the World Cup, is one of these countries. FELGTB (the Spanish State Federation for Lesbian, Gay, Transgender and Bisexual people) teamed up with creative agency LOLA MullenLowe

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Mentos Wi Fi

 AMBIENT   CHINA    July 13, 2018 11:51
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb3a7a_0004.png&width=200BBH China has developed a new piece of work for Mentos that leverages the brands tradition of creating social experiments to bring strangers together in real life. Titled 'Mentos WiFi' this latest piece explores how people would react when encouraged to make a connection with a stranger. The campaign edited in different formats will be used in social media campaigns across multiple markets in Asia including Indonesia, Philippines, Vietnam and Singapore.

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Marluvas Safety Boots: Secret Waterfall

 OUTDOOR   BRASIL    July 13, 2018 11:49
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FJul%2Ftn_95732_Secret+Landscapes+-+NY.jpg&width=200Marluvas Trekking, a boots brand, gave a little help to those who like ecotourism: keeping their favourite landscapes secret.

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Tiriac Energy: The Multi Truck

 PRINT   ROMANIA    July 13, 2018 11:43
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FJul%2Ftn_95784_Tiriac-Energy-Final.jpg&width=200Rusu+Bortun signed a print and outdoor campaign for Tiriac Energy, a new gas stations brand launched in Romania.

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Lego: Building Memories

 TV   GREECE    July 13, 2018 11:40
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F71f18_0003.png&width=200Socialab, Greece has teamed up with Lego to create this "Building Memories" spot.

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Planned Parenthood Project: Our Freedom ToFck

 TV   USA    July 13, 2018 11:36
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1f6d1_0002.png&width=200New Yorkers have more sex than the rest of America. Donate to Planned Parenthood of NYC to help protect our #FreedomToFck. Agency: BBH New York.

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Onitsuka Tiger: The Season in the Street

 TV   JAPAN    July 13, 2018 11:33
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff1f42_0004.png&width=200Streetwear fashion brand Onitsuka Tiger have unveiled their Autumn Winter 2018 season movie for the Japanese market. In line with the slower, darker, cosier days of the colder months, the film focuses on slow-motion tracking shots, a washed out colour palette and models dressed in cosy vintage-look layers. The Echo Park, Los Angeles based singer/songwriter, real name Martin Roark, is a proponent of DIY bedroom acoustic gems, with a signature singing style which delivers lyrics in a lush whispered. "In Dreams"

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FCB Bridge2Fun: Let's See What

 WEB FILM   POLAND    July 13, 2018 08:30
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffd6e5_0002.png&width=200FCB Bridge2Fun have created a star-studded film to welcome back Creative Directors Małgorzata Drozdowska and Agnieszka Klimczak to the fold as Creative Directors. In the fun short film, stars including multi-award-winning actor Bogusław Linda, director Patryk Vega, actress and singer Patrcia Kazadi and outstanding music artist and businesswoman Kayah, discuss ways that they can find work for the Creative team..

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Burger King : Out Of Office

 INTERACTIVE   FRANCE    July 12, 2018 14:20
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F95fd0_0001.png&width=200The first automatic email reply that offers WHOPPER to your colleagues.

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Climate Reality Group: Vampires

 PRINT   USA    July 12, 2018 14:16
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FJul%2Ftn_95762_Vampires.jpg&width=200Red Fuse Communications / Y&R New York have illustrated this #ClimateChangesIsReal print campaign for the Climate Reality Group, comparing fictional creatures to climate change.

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Shapa: Customer Journey

 PRINT   ISRAEL    July 12, 2018 14:01 (Edited: July 13, 2018 00:01)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2018/Jul/tn_95742_283_Ad Customer Trek calcalist 54x35_ENGLISH.jpg&width=200An ad for promoting radio advertising.
Text: Listen and listen carefully. It's a customer journey.
A journey where no one is being tracked. Not tagged. It's not a programmatic journey; there are no cookies. It’s just a journey. of your customer. A journey that begins each morning near home, and ends an hour or so later, in the office parking lot.
It's a tough journey. There are no status updates, no tweets, and no influencers. But there's one device that makes this journey bearable. It saves the journey. With music, with news, with conversation. And yes, with commercials.

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Adidas: The Midfield

 TV   UK    July 12, 2018 13:58
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F99b62_0004.png&width=200Iris Worldwide has released this spot for Adidas released just before the France vs Belgium semi final match starring Zinedine Zidane who explains to win the game, you must win "The Midfield."

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Dollar Shave Club: Get Ready

 TV   USA    July 12, 2018 13:54
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F89f50_0001.png&width=200Whoever you are, however you "Get Ready," welcome to The Dollar Shave Club.

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iPhoneX: Memory

 TV   USA    July 12, 2018 13:52 (Edited: July 12, 2018 23:52)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/c24fc_0001.png&width=200Remembering your password doesn't have to feel like a memory challenge. With Face ID on iPhone X, your face is your password.

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Smart Energy GB : Powering Britain

 TV   UK    July 11, 2018 14:33
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fef7db_0002.png&width=200Smart Energy GB spot from AMV BBDO, London

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Mobil 1 : Boxers

 TV   UK    July 11, 2018 14:30
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0afaf_0000.png&width=200There's boxers aplenty in this new spot from AMV BBDO, London

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National Pharmacies: Where Wonder Meets Wisdom

 TV   AUSTRALIA    July 10, 2018 19:35
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2fcd9_0003.png&width=200In a new brand campaign via blackblocks Jamshop, National Pharmacies have reinforced their position as the place to go for the right advice.

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Canon: Bring Your Curiosity

 WEB FILM   AUSTRALIA    July 10, 2018 19:34
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F742af_0004.png&width=200Following the introduction of Canon’s Curiosity campaign, which saw 78-year-old Irene Zagoridis travel to Greece for the first time since childhood, the second ‘un-curious’ traveller has returned from his trip to Ethiopia. Peter, a 27 year old who had never left Australia and spends much of his time caring for his father and grandmother was the second Canon participant to embark on a journey to ‘unlock his curiosity’. Throughout his journey, Peter spent time with three Ethiopian tribes that allowed him to venture out of his comfort zone. Agency: Leo Burnett Sydney

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Old Spice: Stay Cool

 TV   USA    July 10, 2018 19:31
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd4b0c_0000.png&width=200Wieden + Kennedy, Portland has released these three spots for Old Spice.

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BMW: Wonder Dad

 TV   CHINA    July 10, 2018 19:28
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa010a_0002.png&width=200For the launch of The All-New BMW X3, BMW wanted to celebrate the spirit of reliability by transforming a loving and dedicated father into a superhero in their latest short film. Agency: Wieden + Kennedy, Shanghai.

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ANZ KiwiSaver: Active

 TV   NEW ZEALAND    July 10, 2018 19:26
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4ef6c_0001.png&width=200TBWA has launched a new campaign to showcase the benefits of ANZ’s KiwiSaver scheme. Talking to all Kiwis, the campaign is brought to life by a loveable, wise dad played by iconic Kiwi actor Greg Johnson and his son, Ritchie Grzyb. While discussing the ways ANZ’s KiwiSaver scheme makes your money work harder, the duo banter about love, life, moving out of home and whose turn it is to mow the lawns.

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Altice: Do Your Homework

 WEB FILM   USA    July 10, 2018 19:24
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5f7f3_0000.png&width=200The world believes that America doesn’t care about soccer, but that’s not entirely true. There is an entire population of Americans who live and breathe soccer every single week – soccer moms. And they not only care about soccer, they know a whole lot more than anyone gives them credit for. Altice USA and Y&R are launching a social series called "Soccer Moms Center," a digital show centered on World Cup analysis by the foremost soccer fans in America: Soccer Moms. And at a time where almost all soccer coverage is male, these Soccer Moms are a refreshing voice and perspective in the conversation. From the early rounds to the finals, this cast of moms is offering coverage, reactions, game analysis, and predictions to offer a new perspective as America follows the biggest sporting event in the world.

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Mercedes-Benz C-Class: Never Stop Improving

 TV   GERMANY    July 10, 2018 19:19
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fced85_0003.png&width=200The new Mercedes C-Class is the sportiest in its class. antoni’s campaign focuses on the one thing the C-Class and athletes have in common: Never stop improving, say the creatives from Berlin. Instead of showing the alleged masculinity of a sports car through car shots with burning wheels on race tracks, antoni puts the human in the spotlight. The centrepiece of the campaign is a spot starring Roger Federer, Akani Simbine and other athletes showcasing the intensity of always getting better. antoni GmbH, Germany, created a level of authenticity within the spot, showing Roger Federer alongside others actually suffering from their intense training while becoming the best in their discipline, which goes beyond Roger Federer’s nice guy image, but instead giving him an edgy appearance never seen before.

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Adidas: Create Respect

 TV   UK    July 10, 2018 19:17
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F71f47_0000.png&width=200Iris has launched the latest instalment of its adidas football work, featuring two of the biggest footballing legends in the world - David Beckham and Zinedine Zidane. In the spots, the retired football stars praise each other's talent, drive and abilities in a cheeky, lighthearted manner. 'Create Respect' went live on adidas’ channels today, July 6th, while 'Creators Never Die' went live on Beckham’s Instagram yesterday. The films launch as adidas reveals the new Predator Accelerator Electricity shoe, celebrating the iconic release from adidas in 1999.

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