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Seen and noted

The Kids' Cancer Project: The Kids Cancer Time Machine

 TV   AUSTRALIA    October 31, 2018 22:22 (Edited: November 01, 2018 09:22)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/35e86_0000.png&width=200The Kids' Cancer Project has been working with Richards Rose for over 3 years, and this latest campaign focuses on the genuine relationships between the kids in treatment and the actual scientists who are working with them to help beat their cancer. In this unique approach, we see two perspectives - the kids', who bravely confront the cancer and the treatments, and the scientists', who are championing bold scientific research projects to treat and prevent childhood cancer.

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The International Bar Association: What Would You Say?

 TV   USA    October 31, 2018 22:20
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F54cc1_0001.png&width=200Continuing his stylised and subversive campaign for the International Bar Association, Director Tim Mogridge once again examines current threats to democracy. Harder-hitting than his previous spots, but equally as effective, Tim gets the audience to reconsider institutional power dynamics. Through a clever combination of bold aesthetics, subtle twists in narrative and powerfully affecting performances, these PI produced films are a wake-up call to anybody who thinks human rights are sacrosanct. Agency: The Charlotte Street Agency

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Apple: Behind the Mac

 TV   USA    October 31, 2018 22:17
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe8f5d_0000.png&width=200'Behind the Mac,' people with passion are changing the world for the better. #BehindTheMac

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Jeep Renegade: Your Instinct is Jeep, 60s

 TV   BRASIL    October 31, 2018 22:15
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdb090_0000.png&width=200F.biz has released this campaign for the Jeep Renegade 2019, the brand once again invites its consumers to create their own stories aboard a Renegade. With the concept "Your Instinct is Jeep", the brand shows its new campaign. Packed by Steppenwolf's Born To Be Wild, the play features two 60 "and 30" versions and features two identical versions for the first time: one with a male lead and one with a female lead female. In open TV, the 60 "movie debuted with the male version, in the range of last Sunday's Fantastic (28) and the female version on closed TV. The two productions will take place on television programming and will also be aired on the social networks of the brand.

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The North Face Korea: Super Air Down Drone Attack

 TV   KOREA    October 31, 2018 22:12
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F16e86_0000.png&width=200In order to allow consumers to tangibly feel and experience the lightness of the Super Air Down, which would otherwise be known only by trying it on, we integrated ‘drone’ that flies in the air while carrying light substances. (Because the actual The North Face’s Super Air Down is less than 1kg, there was no problem with the actual execution of flying it on a drone.)
Agency: INNORED

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Fisherman's Friend: Clown Fish

 TV   CANADA    October 31, 2018 22:09 (Edited: November 01, 2018 09:09)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/fa6d3_0000.png&width=200FISHERMAN’S FRIEND TAKES FISH TALES TO THE EXTREME
Creative and strategy agency, Giants & Gentlemen has launched a new TV campaign for Fisherman’s Friend that harkens back to the heritage of the fisherman and his trawler. And if there’s one thing we all know about fishermen; their fish stories can be a hard pill to swallow.



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Bud Light: The Best Accident

 WEB FILM   MEXICO    October 31, 2018 22:06
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa8e8e_0000.png&width=200A brand would prefer to do anything before people destroy their lives. A smart drink campaign. The brand replaced all the cars. Agency: anonimo

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World Day of Remembrance: Roads Have Stories

 TV   PORTUGAL    October 31, 2018 22:00
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffa84d.png&width=200Roads have stories. Not all with happy endings.
Death and injury from road traffic is a public health problem worldwide. And this story shows how we can lose everything – a whole life – in the blink of an eye. Agency: FCB, Lisbon


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Tecnogas Thailand: No Heart Feelings

 WEB FILM   THAILAND    October 31, 2018 21:56
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2b608_0000.png&width=200GREYnJ United Thailand has launched a new campaign "No Heart Feelings" for Tecnogas, a renowned Italian kitchen appliance brand, since 1952. Though the brand has been in the Thai market for decades, because of its name, it is sometimes mistaken for other products. GREYnJ United and Tecnogas Thailand teamed up with HubHoHin Production to produce a moving 'relationship' story that would make the brand stand out for its high quality while also re-establishing the brand in the consumers' minds. The film is directed famous Thai director Bangjong Pisanthanakun and was shot in Italy.

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Qatar Metalhead United: Where Metal Meets the Sand

 PRINT   QATAR    October 31, 2018 21:53 (Edited: November 01, 2018 08:53)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2018/Oct/tn_98257_poster 42x28_QMHU.jpg&width=200Posters and social media posts done for the first heavy metal fans group in Qatar.
Agency: FCSolo

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One In Nine: Airbags

 PRINT   ISRAEL    October 31, 2018 21:51
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FOct%2Ftn_98235_Airbags.jpg&width=200Breast cancer kills more women than car accidents
early diagnosis saves lives. Schedule an examination today. Agency: Reuveni Pridan IPG, Tel Aviv.

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Gardena: Spiderweb

 PRINT   AUSTRIA    October 31, 2018 21:49 (Edited: November 01, 2018 08:49)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2018/Oct/tn_98230_WEB.jpg&width=200Free your Garden from annoying Cables. Agency: Heimat Wien, Vienna.

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Remedy Kombucha: Shaking Fizzy Drinks up for Good

 PRINT   AUSTRALIA    October 31, 2018 21:42
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FOct%2Ftn_98221_Shaking+Fizzy+Drinks+up+for+Good.jpeg&width=200In the latest work from AJF Partnership, a GrowthOps business, Remedy Kombucha encourages consumers to give sugar a good kick in the lumps. Having started Remedy on their kitchen bench in 2012, Sarah and Emmet Condon have grown Remedy to become Australia’s leading kombucha brand. With a great-tasting product that naturally contains no sugar and is good for gut health, they have a big and bold mission to change the drinks landscape.

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International Money Transfers: Condor

 PRINT   COLOMBIA    October 31, 2018 21:40
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FOct%2Ftn_98211_COL-ARGENTINA.jpg&width=200Dimonex is a Colombian brand of money transfers that allows users send money to 190 countries around the world. Agency: Harold Zea


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Mukada Blood Bank: Nairobi Blood Drive

 PRINT   KENYA    October 31, 2018 21:33
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FOct%2Ftn_98202_Nairobi+Blood+Drive+-+Lonrho+Tower.jpg&width=200A series of minimal print ads for a blood drive aimed at residents of Kenya's capital city, Nairobi. Inspired by its iconic buildings shaped like syringes with needles.
Agency: Kriative Kip

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Clínica Personalitté: The Beauty Is On You

 PRINT   BRASIL    October 31, 2018 21:24 (Edited: November 01, 2018 08:24)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2018/Oct/tn_98196_CLINICA PERSONALITTE.jpg&width=200Raise self-esteem and promote the well-being of our clients by offering aesthetic treatments supported by a qualified multidisciplinary team that always seeks the best result with quality and reliability. At the same time, we recognize that every beauty is already in every woman and our mission is to help in this recovery of self-esteem.
Print advertisement created by Quadrante, Brazil for Clínica Personalitté,

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Dracula's Castle: Garlic Hourglass

 OUTDOOR   ROMANIA    October 31, 2018 21:22
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FOct%2Ftn_98256_H_ENG2.jpg&width=200On the Saint Andrew's day, in Romania we celebrate a simmilar Halloween, focused on ghouls, evil spirits etc. The hero of that day is the garlic, romanians weapon against those evil spirits, and vampires (why not?). Dracula's Castle took the initative this year and campaigned our own Halloween day, bigger, spookier and of course.. 100% authentic.
Agency: Tempo Advertising

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Women's Foundation: A Scary Truth: The Wage Gap

 AMBIENT   USA    October 31, 2018 21:16
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F84529_0001.png&width=200This Halloween, Kansas City-based creative agency Barkley illustrates how unfair the gender pay gap is, using kids’ favourite currency: candy. As demonstrated at the end of every Halloween when trick-or-treaters examine and count their loot, children are the the leading experts in fairness.

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Panasonic: The Best TV to Watch NZ Beat England... Sorry Harry

 OUTDOOR   NEW ZEALAND    October 31, 2018 21:12 (Edited: November 01, 2018 08:12)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2018/Oct/tn_98226_Screen Shot 2018-10-31 at 3.31.00 PM.png&width=200To celebrate the Duke & Duchess’s arrival into New Zealand, Panasonic has launched a series of digital billboards to follow the royals across the country. The first launched in Wellington Sunday 29, with additional rollouts in Auckland to hit when the royals arrive in each location.

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Skittles: The House That Trick Or Treats You

 OUTDOOR   CANADA    October 31, 2018 21:10
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FOct%2Ftn_98199_HouseThatTrickOrTreatsYou-HeroImage.jpg&width=200This Halloween Skittles is turning Halloween on its head with 'The House That Trick or Treats With You.' This self-driving mobile will be roaming the streets of Toronto, Canada. It's Halloween like you've never seen it before. Agency: DDB Canada, MediaCom, Harbinger

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WorkSafe: Everyone. Every Workplace

 OUTDOOR   AUSTRALIA    October 31, 2018 21:07
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F20f57_0000.png&width=200An art installation constructed entirely of mirrors will challenge Victorians to view their workplace as a reflection of themselves. The installation was a collaboration between McCann Melbourne, AIRBAG and PPR for Worksafe. WorkSafe's 'Everyone. Every Workplace' installation opened at Southern Cross Station on Monday and aims to spark conversations in workplaces and the community about what it means to be safe and healthy at work. As they make their way around the installation, people will be able to observe their own reactions to the powerful audio stories of Victorians who have been injured at work. These stories first aired as part of WorkSafe's Everyone, Every Workplace advertising campaign earlier this year.

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Lima Airport Partners: The Other Check-In, 2

 OUTDOOR & INTERACTIVE   PERU    October 31, 2018 21:04 (Edited: November 01, 2018 08:04)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/4e83b_0004.png&width=200At Jorge Chavez Airport, thousands of people check-in boarding their flights. But there is a self check-in that can save something more important than a flight. Lima Airport Partners presents 'The Other Check-In,' a space where a doctor showed step by step how to do a breast self-exam. Agency: SrBurns, Peru.

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MSCHF: Anthem

 INTERACTIVE   USA    October 31, 2018 21:02
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FOct%2Ftn_98242_Anthem+Everyone+please+kneel.png&width=200Police brutality and racial injustice are still prevalant in America. Professional athletes have used their platform to spark conversation and change. MSCHF showed their support by creating 'Anthem,' a music app that plays the national anthem whenever you kneel. When the song ends, you're shown your nearest polling location. November 6th is everyone's platform for change and let your voice be heard.

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Dare: This is Scare

 INTERACTIVE   UK    October 31, 2018 20:58 (Edited: November 01, 2018 07:58)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2018/Oct/tn_98240_Screen Shot 2018-10-31 at 4.23.10 PM.png&width=200Experience, design and engineering company Dare has today launched an interactive charity web app: 'This is Scare'. It aims to raise awareness and prompt action for people to adopt black cats, who have a hard time being rehomed particularly around Halloween. The site, which mimics a well-known dating app that rhymes with 'Cinder', urges users to swipe left or right through a series of cats' profiles. When they swipe on Scare, the sole black cat, users will enter a chat with the witty cat-bot. Scare highlights the difficulties black cats face when looking for new homes, before prompting a match to make a donation and maybe even think about adopting a kitty themselves.

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Scrabble: #spacescrabble

 INTERACTIVE   SPAIN    October 31, 2018 20:52
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffe723_0001.png&width=2002018 marks Scrabble’s 70th year on Earth. Scrabble continually updates as often as language does. Psychologists have always encouraged astronauts to play Scrabble in space. LOLA MullenLowe, Madrid. have created a special magnetic edition made out of meteorite, that finally provides those heroes with the Scrabble they deserve.

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Museum of Voting

 INTERACTIVE   USA    October 31, 2018 20:50 (Edited: November 01, 2018 07:50)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/1b903_0000.png&width=200By 2019, millennials will surpass baby boomers to become America’s largest demographic. And yet they vote in historically low numbers. With the midterms fast approaching, the political future of our country may rest on whether millennials show up to the the polls on November 6th. To encourage millennials to vote, Gold Front, a San Francisco-based creative studio, is launching the Museum of Voting, a playfully satirical campaign that “rebrands” voting for millennials—imagining it as a one-day-only, insanely Instagrammable pop-up experience. Inspired by pop-ups like the Museum of Ice Cream, Color Factory or the Happy Place, the Museum of Voting harnesses FOMO as a force for political change.

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Audi: Charged by Nafi Thiam

 WEB FILM   BELGIUM    October 31, 2018 20:45
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F14d17_0001.png&width=200Audi proudly unveiled its first electric-only model in San Francisco on 18 September. The Audi e-tron, a premium SUV with a driving range of more than 400 km in the WLTP test cycle, is built at the Audi factory in Forest near Brussels. To give extra impetus to the Belgian launch, Prophets created a commercial for Audi with local athlete Nafi Thiam.



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The Marie Keating Foundation: Take Notice

 WEB FILM   IRELAND    October 31, 2018 20:42 (Edited: November 01, 2018 07:42)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/cc19c.png&width=200Famous Breasts Hide an Important Message in Marie Keating Foundation Campaign
ROTHCO I Accenture Interactive creates a striking campaign to urge people to #takenotice this Breast Cancer Awareness month. If one of the most touched and photographed breasts in the world suddenly developed a lump, would anyone notice? That was the key question asked by leading Irish cancer charity, the Marie Keating Foundation, and creative agency ROTHCO | Accenture Interactive, as part of their arresting new campaign, ‘Take Notice’, for Breast Cancer Awareness Month.


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Tower Insurance: What a Storm Does. We Undo.

 TV   NEW ZEALAND    October 30, 2018 14:28 (Edited: October 31, 2018 01:28)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/8bd19.png&width=200When you choose an insurer, you want to know that whatever happens, they’ll set it right. BC&F Dentsu worked with Tower to develop the creative brand platform “What the world does. We undo” that simply demonstrates this point. In 2018, to move the ‘Undo’ platform into a more relatable and human space we created a campaign that shows that Tower cover more than just Kiwi’s things. They cover the Kiwis. So we showed that Tower can restore more than just a house, they can restore a New Zealander’s special spot in the world


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Flexiseq: Lets Get Moving

 WEB FILM   UK    October 30, 2018 14:26
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F159cc_0004.png&width=200Osteoarthritis gel Flexiseq and former Strictly Come Dancing judge, Len Goodman, are hoping to encourage a nation experiencing joint pain and stiffness to get moving, in a bid to combat the debilitating effects of arthritis. The #LetsGetMoving campaign is designed to educate, empower and encourage the nation to get up, get out and get moving.
Agency: Dirt & Glory, UK

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Peta: Old MacDonald

 TV   GERMANY    October 30, 2018 14:21 (Edited: October 31, 2018 01:21)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/786fb_0000.png&width=200This scary video created by German animation institute Filmakademie Baden Württemberg for PETA asks viewers to end the horror of animal agriculture by going vegan.

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BMW: The 8

 TV   GERMANY    October 30, 2018 14:17
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F17b53_0000.png&width=200In Autumn 2017 Serviceplan Campaign International in partnership with BMW conceived a new identity for the luxury segment of BMW in the form of 'Bayerische Motoren Werke', a long-term branding for luxury automobiles of the brand, and the high-end services offered to their customers. THE 8 is the first model from BMW’s new luxury offerings, followed by THE 7 and THE X7, and Serviceplan Campaign International were behind the creation and production of a stunning film marking the worldwide market launch starting in November 2018. For the first time ever a car was physically driven on the canals in Venice, where a film crew were granted permission to film with a video drone, and the city allowed several pontoons especially for the shoot.

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Allbirds: Sheep Meeting

 TV   USA    October 30, 2018 13:59
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F673fd_0000.png&width=200In its first work for the San Francisco-based material innovation brand Allbirds, Anomaly Los Angeles launches Meet Your Shoes, an integrated pre-holiday campaign that breaks today across digital video, cinema, streaming audio, social, and outdoor media. Meet Your Shoes highlights Allbirds’s original Wool Runners, made from ZQ-certified merino wool and the Tree Runners, sourced from FSC certified eucalyptus trees. Both shoes utilize natural and recycled materials, such as laces made from recycled plastic bottles and insoles developed from castor bean oil. As Allbirds’s largest marketing effort to date, the campaign invites the public to meet the source of their shoes. The campaign includes films directed by Smuggler’s Björn Rühmann that feature characters who are compelled to literally “meet their shoes” at the source.

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IBIS: Relax we Post

 TV   SWITZERLAND    October 30, 2018 13:54
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1b54c_0000.png&width=200Millennials rarely experience anything without documenting it using their smartphones these days. The rule seems to be that if you didn’t post it, it didn’t happen, and that can be stressful – particularly when you’re on vacation. A study published in The Independent revealed that up to 40% of vacationers choose their destination based on how Instagrammable it is. In fact, such are the stresses of social media that many people will go on a full-blown digital detox when on vacation. Swiss professional skier Lara Gut even decided to delete all her social media accounts recently to devote more time to other pursuits. The “Relax we post” service, developed for ibis Switzerland by Jung von Matt/Limmat, offers vacationers the chance to truly get away from it all. The concept sees hotel guests put their Instagram accounts in the hands of experienced influencers, leaving them completely free to enjoy the city. Starting this weekend, the service will be introduced in Zurich and Geneva for a trial period of one month.

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ASICS and Cricket Australia : Move As One

 TV   AUSTRALIA    October 30, 2018 13:53
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7089a.png&width=200Move As One takes an optimistic outlook on cricket, acting as a call to arms to both the players and the nation, reminding us to stick together through the good times and the tough times. Agency: Connecting Plots

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YellaWood: Sketch Pad

 TV   USA    October 30, 2018 12:59
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa3873_0000.png&width=200Boards of YellaWood brand pressure treated pine lumber fly into place, piece by piece, to create some very large backyard decks. For homeowners, the larger part of the campaign's target audience, the aspirational visuals are the message. Those are some seriously impressive decks (and so easily constructed!). For the other target, contractors, it's the text that carries the weight. The campaign's new positioning (and its only words besides the brand's long-running tag), holds up YellaWood as the key to "five-star back yards." For contractors these days, star-based social ratings are practically a new business requirement.
Agency: Brunner

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Barilla: The Sound of Pasta

 WEB FILM   ITALY    October 30, 2018 12:56 (Edited: October 30, 2018 23:56)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/05dd6_0000.png&width=200The sounds we produce when we cook can tell a lot about our cooking style. They tell the ingredients we choose, the tools we use and the way we manage them. The quality of our final dish is inevitably bound to the quality of the sounds we produce when making it.
For World Pasta Day, Barilla and We Are Social Milan turned a perfect recipe by Michelin-starred chef Davide Oldani into a soundtrack, inspiring people to create their own personal composition. This video was launched worldwide and it is a short version of the whole song’s videoclip.

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McDonald's: Ping- pong

 TV   FRANCE    October 30, 2018 12:53 (Edited: October 30, 2018 23:53)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/db064_0000.png&width=200The Everyone’s-a-Winner Monopoly game is back at McDonald’s. It’s a great game because, as the name suggests, every player wins each time.
Which is good if you’re one of those types known as sore losers. Agency: DDB, Paris



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Change The Ref: #GuacIsBack

 AMBIENT   USA    October 30, 2018 12:50
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffd558_0003.png&width=200As of October 25th, 2018, #GuacIsBack. A statue of teen Joaquin 'Guac' Oliver, one of the victims from the Marjory Stoneman Douglas school shooting earlier this year, will appear for the first time in New York City’s Times Square for his first mission: protesting 3D guns. With 3D printers, getting a gun can be as easy as downloading it. Using the same tool that prints these firearms, the statue is a life-sized printed replica of Joaquin holding a flower – a touching nod to the bouquet he was holding as he died which were a Valentine’s Day gift for his girlfriend. The statue will be wearing a pin, which can be scanned from any smartphone and leads to a site collecting petition signatures to demand regulation on 3D guns. The activation also encourages visitors to sign up to vote ahead of the November 6th midterm elections and fight to get rid of over 30 pieces of legislation against gun control. Agency: Alma, Miami

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Bike for Brussels: Jasper

 RADIO   BELGIUM    October 30, 2018 12:47
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200There it is, we switched to winter time again. And seen as it gets darker faster then, Bike for Brussels wanted to sensitize motorists to be extra careful towards cyclists. mortierbrigade came up with a radio campaign in which gossip plays a major role, and which reminds motorists that cyclists are always near. Even when you don’t see them. Car drivers don’t always see cyclists coming. The radio campaign puts this fact in the spotlight through a very recognizable phenomenon: gossip. Just like car drivers who don’t see bike riders coming on the road because they don’t pay enough attention. The campaign includes 4 radio spots based on the same creative concept. Alongside, Bike for Brussels will be handing out a large quantity of bike lights in different parts of the Belgian capital.

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