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Seen and noted

Visit Portugal: Urban Festivals

 TV   PORTUGAL    November 30, 2018 21:55
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd10b7.png&width=200Don’t skip town, rock your coolest outfit and surrender to the best music you can find. Urban Music Festivals in Portugal. All year long. Agency: Partners

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Nando's: You People

 TV   SOUTH AFRICA    November 30, 2018 21:53
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4c265_0002.png&width=200M&C Saatchi Abel, have created this spot for Nando's

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Holiday Scratchers: Neighborly

 TV   USA    November 30, 2018 21:48
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6a18f.png&width=200California Lottery continues its tradition of encouraging people to give Scratchers as gifts to both friends and acquaintances (18 and over), especially to those people who are often forgotten during the holidays. Created by David&Goliath, the centerpiece of this year’s campaign is a longform spot, “Neighborly,” that tells the story of a woman who observes and experiences the lack of personal interactions between residents in her apartment building, in a day and age where people do all their gift giving online.



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Chicken Licken: The Legend of Big John

 TV   SOUTH AFRICA    November 30, 2018 21:45
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb0777_0004.png&width=200Summary: The Big Johna Top Deluxe meal from Chicken Licken is a relatively well-known offering, yet no one knows where the name Big John comes from, or who, if anyone, the meal is named after. To quell the curiosity of Chicken Licken's biggest fans, brand and communications agency group Joe Public United, sparked the creative idea of bringing to life a tale of a person whose hunger inspired them to greatness: The Legend of Big John, the African man who discovered Europe before Europe discovered Africa.

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Nordea Bank: One Hand Basketball

 WEB FILM   SWEDEN    November 30, 2018 21:43
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F94a20.png&width=200One of the biggest banks in Sweden, Nordea, is first in the region to offer their customers Google Pay. Once again manifesting their position as a frontrunner when it comes to mobile payment solutions, proving their promise to the customers about everyday banking, anywhere and anytime. With three colorful, fun and insightful films, Nordea demonstrate how easy and fast it is to make payments with the help of your mobile and Google Pay. The concept of "One hand payments" was introduced. Agency: McCann, Stockholm

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Foodbank: Hungry Puffs Cereal

 RADIO   AUSTRALIA    November 30, 2018 21:38
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Hungry Puffs is a new breakfast cereal from Foodbank. It’s the breakfast over 100,000 West Aussie kids wake up to every day. Sadly, the box contains no cereal.
Empty boxes of Hungry Puffs are being stocked in over 40 supermarket cereal aisles, giving shoppers a chance to turn a box of nothing into something, with each box sold enabling Foodbank to provide 10 meals to hungry kids.
Agency: The Brand Agency




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Volkswagen: Unfail

 AMBIENT   AUSTRALIA    November 30, 2018 09:47 (Edited: November 30, 2018 20:47)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/6eb0e_0001.png&width=200Recently, 33 million people saw a heart-stopping viral video starring a runaway tyre... that turned out to be an ad for Volkswagen safety. See, the VW Polo is packed with safety technology. But that doesn't excite our younger audience. So we found a way into their social feeds by creating a fail video, with a twist: we removed the fail. We leaked it online with a careful media strategy – and it went viral. Dozens of international publications and 33 million views later, we revealed it was actually a cheeky ad – retargeting the same audience with more information. Agency: DDB Sydney

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A1: Real Wishes Do Come True

 TV   BULGARIA    November 29, 2018 21:54
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6ce64_0001.png&width=200There is a slight difference between listening and hearing. So slight that most of the people around you can’t even distinguish it. Only those who matter can. They know you so well that they will never give you a present. They will just make your wishes come true. And the role of A1 Bulgaria? We are just there to help them.
Agency: Saatchi & Saatchi, Sofia


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Vodafone: Stepmother

 TV   PORTUGAL    November 29, 2018 21:43
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd1428_0003.png&width=200The word “stepmother”, is filled with prejudice. It invokes the universal imaginary of the witchy mother, the evil female figure often portrait in childrens’ literature and movies. However, assuming that all stepmothers are evil is just a misleading stereotype. Throughout the world, there are certainly a lot of stepmothers who put a great amount of time, attention and love raising stepchildren as if they were their own. These women have the enormous ability to accommodate in their hearts, not only their biological children, but also children from other women.
Agency: J. Walter Thompson, Lisbon


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World AIDS Day: #ComeProtected

 TV   BRASIL    November 29, 2018 21:40
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1a9a1_0001.png&width=200In World AIDS Week, the creative collective BE FREE launches the #ComeProtected movement, a project that celebrates gender and sexual diversity, reinforcing the importance of using condoms and the practice of safe sex. The collective is formed by the copywriter Chico Lucas, the director duo FeGus (Fernanda Magalhães and Gustavo Guives Leal) and the art directors José Pedro Bortolini and Higor Franco. The campaign’s film came from an unusual point of view to try to get people's attention, It was months of researching material, studies and tests to get to what the group calls “RUBBER-O-VISION”



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Libresse: Viva La Vulva

 TV   UK    November 29, 2018 21:34
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F81827_0001.png&width=200Libresse (Essity FemCare brand in Northern Europe), the taboo breaking brand that dared to normalise periods in 2017 with the #bloodnormal movement, today releases Viva La Vulva in Sweden and Denmark, a bold new campaign, created by AMV BBDO, London, that celebrates the vulva in all its beautiful forms and fights against the myths, insecurities and stereotypes that women are subjected to when it comes to their genitals.



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Montblanc: What's on Your Wish List

 TV   FRANCE    November 29, 2018 21:32
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F290a2_0001.png&width=200To celebrate the holiday season, Studio Jean-Marc Gady has transformed the iconic Montblanc pen into a calligraphy-writing robot, which creates holiday wish lists. For the past few years, the iconic German brand Montblanc has turned to design workshop Studio Jean-Marc Gady to help create its holiday window displays in its boutiques throughout the world. This year, 108 years after the first Montblanc fountain pen was sold, the workshop has designed an exhibit that weds modern technology with classical holiday charm.



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Orange: Wonderful Christmas

 TV   FRANCE    November 29, 2018 21:30
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa4236_0004.png&width=200Christmas comes with wave of excitement and enthusiasm each year. Each of us aim to make the most beautiful and perfect Christmas. Orange invites us to rediscover what's the most wonderful time at Xmas in its new campaign: Xmas gifts moment which make forget all the fails. A smart and generous Xmas whose nobody is indifferent: connected objects, state-of-the-art speaker, best smartphones, Xmas special offers... Finally, whatever happens, celebrate Xmas with Orange's gifts ensure that Xmas will always be a wonderful moment. Conceived by Publicis Conseil and produced by MEGAFORCE, the 'Wonderful Christmas' spot was created for Orange.

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JBL Link: Request

 TV   USA    November 29, 2018 21:28
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6a54f_0000.png&width=200The JBL Link ad is of specific interest, as it was shot by Emmy winning Hungry Man director Wayne McClammy, who shot last year’s Super Bowl ad “Alexa loses her voice” amongst many other iconic commercials. The spot journeys on to the disco era in the 70s where JBL monitors were a studio staple, to the 90s where we see JBL car speakers blaring out Salt N’ Peppa’s “Shoop,” - then finally the timeline takes us to the present, ending the journey on the voice activated JBL Link.

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Dickies: The Frozen Tundra

 WEB FILM   USA    November 29, 2018 21:27
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fcc2d2_0000.png&width=200The residents of Green Bay know a thing or two about The Frozen Tundra. And when the white stuff sticks and the wind howls, citizens hearty and heartfelt know it is time for the Dig Out at Lambeau Field. Lambeau’s “The Frozen Tundra” nickname was inspired by the Ice Bowl between the Packers and the Dallas Cowboys in 1967. It’s kismet, perhaps, that Dallas-based Lucky Post contributed to the new Dickies campaign that pays homage to an annual act of team love by a Wisconsin town where football legend lives as true and strong as a winter’s chill. The film commissioned by Dickies and created by Rabbit Foot, was edited by Lucky Post’s Sai Selvarajan with color artistry by Neil Anderson.

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Strange Brew: Refresh Your Inner Genius

 PRINT   AUSTRALIA    November 29, 2018 21:25
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FNov%2Ftn_98933_Bamboo_Strange_Brew_Lime.jpg&width=200To launch the new Sparkling Coffee drink - Strange Brew in Australia, we were asked to create a combination of stills and animation for print and online digital to promote their brand. The bottle was photographed but then enhanced in 3D, rendered and retouched by our team to ensure a slick, hyper-realistic finish for all advertising platforms. The liquid and coffee beans were created in CGI and Einstein's face illustrated for the Tagline: 'Refresh your Inner Genius'. Agency: OMD

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SOS Woman and Family: The Violence Tree

 PRINT   BRASIL    November 29, 2018 21:19
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffbe16.png&width=200To tackle the issue, NGO SOS Woman and Family launched a shocking print advertising that portrays a family tree, where only the women have aggression wounds. It points out that reporting the abuses by calling 180 is an important instrument to stop domestic violence from passing on through generations.
Print Advertisement created by Artplan Brazil, for NGO SOS Woman and Family, within the category: Public Interest, NGO.

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Neo Odonto: Sensitive Teeth

 PRINT   BRASIL    November 29, 2018 21:16
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FNov%2Ftn_98915_Sensitive+Teeth_1.png&width=200"Sensitive teeth change your routine" is a series of advertisements for the Neo Odonto Dental Clinic, which plays with the public imagination using musical instruments to make metaphors with our daily life.
Agency: Executiva Propaganda, Brasil

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Wonderbra: Hello Me

 OUTDOOR   UK    November 29, 2018 21:13
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FNov%2Ftn_98925_Ocean+Wonderbra+Hello+Me.jpeg&width=200Twenty-four years after its famous “Hello Boys.” billboard captured the world’s attention, Wonderbra returns to spectacular out-of-home with a modern twist on its original iconic campaign. Exclusive to Ocean’s premium out-of-home locations across five cities, “Hello Me!” breaks across more than 10 screens in Manchester, Birmingham, Glasgow and London for two weeks from Monday, December 3. Photographed by Fred Meylan and featuring the Brazilian model Kamila Hansen, the campaign was artworked for Wonderbra by Lucky Elephant. Planning is through Concord (London) Ltd and includes Ocean screens at Westfield London and Westfield Stratford.



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AT&T: Shot

 TV   USA    November 28, 2018 09:10
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F845c3_0004.png&width=200You may recall, this past summer, AT&T debuted a series of cinema ads which blended movie genres in completely unexpected ways. The 90-second films, created by BBDO, were designed to reinforce the range of services AT&T offers to give movie lovers more of what matters most in customizable entertainment offerings. For example, ”Surprise” featured a mashup of romance and horror genres, while “Bus” melded suspense with a musical.

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Reform Political Advertising: Real Vs Make Believe

 November 28, 2018 08:02 (Edited: November 28, 2018 19:02)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2018/Nov/tn_98918_Finals_Finals-01.png&width=200AnalogFolk is proud to support the Coalition for Reform in Political Advertising in creating and launching its first consumer campaign demanding government legislation to stop lies in political advertising. The impactful creative uses language and iconography from fairy tales to make the point that fictional claims should have no place in political campaigning, and uses the tagline 'It's time to separate the real from the make believe'. The campaign is running across social media, online and across outdoor sites and encourages viewers to sign a petition at change.org/p/reformpoliticalads that demands legislative change. Executions include Theresa May looking like a pantomime villain, with the headline: "Families pay 1000 more tax a year since the evil curse befell the kingdom." and Jeremy Corbyn dressed as Little Red Riding Hood carrying the headline "10,000 more jobs have been created under the magic rock in the forest."

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DURACELL: Don't Forget The Duracell

 WEB FILM   UK    November 27, 2018 23:34
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F33979_0004.png&width=200The Duracell Bunny follows Santa around the rooftops on Christmas Eve. After Santa has dropped off his presents, Bunny drops in and unwraps them and loads the any toys with Duracell, to ensure a happy and long lasting Christmas, Agency: Grey, London

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Flipkart: Let's Raise a Generation of Equals

 TV   INDIA    November 27, 2018 23:29
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F70ab4_0000.png&width=200Dreams know no gender, nor do opportunities. There’s never been a better time to raise our children equally, whether they’re boys or girls. Come do your bit to raise #GenerationEqual, or as they’d like to call themselves #GenE! Watch them tell both sides of their stories.

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McDonald's / UberEats: Passing Ships

 TV   UK    November 27, 2018 23:28
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe3a7a_0000.png&width=200To promote its relationship with UberEATS, McDonald’s releases two new 60-second spots which take a look at the real reasons we end up getting take out. Created by Leo Burnett and directed by Tony Barry at Knucklehead, ‘Passing Ships’ and ‘Play Date’ subvert the fast food advertising genre to feature two very real-life, emotive and relatable situations, all shot in an intimate way with a non-predictable storyline.



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Ikea: Magic Man

 TV   CANADA    November 27, 2018 23:24
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9e28a_0000.png&width=200IKEA Canada has launched 'Magic Man', its 2018 holiday spot created by Rethink and directed by Frank Content's Rodrigo Garcia Saiz. Extending on the circular and sustainable themes seen in IKEA Canada's last brand spot – Lamp 2 – Magic Man tells the story of a young boy who has the ambition to be the best magician in the world, despite some flawed attempts.



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SKY Sport: Christmas Is for Football

 TV   UK    November 27, 2018 23:23
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2d01a_0000.png&width=200Sky Creative Agency, Sky’s in-house advertising agency and the UK’s largest in-house creative shop, has created an emotive on-air and digital media campaign to highlight the vast amount of live football available on Sky Sports over the festive period.



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Tesco: Junior Nappies

 WEB FILM   UK    November 27, 2018 23:22
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4a643_0000.png&width=200Dark Energy director David Stoddart has directed a powerful new film for Tesco, through Black Sheep Studios and BBH, London. The film focuses on mum, Laura Rutherford, whose son’s combination of autism and epilepsy has meant that he was unable to be toilet trained.



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Sky Cinema: Advent Calendar

 TV   UK    November 27, 2018 23:19
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6a608_0000.png&width=200Sky Creative Agency, Sky’s in-house advertising agency and the UK’s largest in-house creative shop, unveils the ad spot it has created for Sky Cinema’s 2018 Christmas campaign. The team created a deceptively simple concept in the form of a magical Christmas mansion block, inspired by an advent calendar, complete with 24 frosty windows, all elegantly numbered.



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Travelers Insurance: The Route: Phil's Unfinished Story

 WEB FILM   USA    November 27, 2018 23:18
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa98aa_0000.png&width=200Travelers Insurance, a leading provider of property casualty insurance for auto, home and business, today released a powerful new campaign via TBWAChiatDay, New York, that honours real victims of distracted driving by bringing their unfinished stories to life through a series of animated short films.



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GambleAware: #CanWeHaveOurBallBack

 TV   UK    November 27, 2018 23:15
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F61559_0000.png&width=200And Rising launches #CanWeHaveOurBallBack, a new social media initiative for the charity GambleAware. The film-led initiative premieres ahead of a packed season of festive football fixtures, with the aim of raising awareness around the relationship between football and gambling, in particular how the volume of gambling-related marketing around football is normalising gambling for children.


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Intl Comm of the Red Cross: The One Gift Santa Can't Deliver

 TV   UK    November 27, 2018 23:10 (Edited: November 28, 2018 10:10)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/aeaa5_0000.png&width=200The only thing some children want this holiday season is to be reunited with their families. It’s the one gift Santa can't deliver. Agency: adam&eveDDB London.

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Pedigree: Season of Good Dog

 TV   NEW ZEALAND    November 27, 2018 23:09
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F36d45_0004.png&width=200Introducing the Season of Good Dog, a global campaign via Colenso BBDO, celebrating the festive season through the eyes of our four-legged friends. The campaign is fronted by Good Dog, an innocent family dog with a healthy sense of self as he explains his misguided account of the rituals and traditions of the holiday: with a tree for his love of sticks, baubles for his love of fetch, and paper for his love of ripping. The film is supported by an album of holiday carols for dogs, and a limited run of Season of Good Dog products, including paw shaped stockings, park and slipper scented wrapping paper, tug of war poppers, tennis baubles, singing greeting cards and MistleSTIX.

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Child Focus: The Missing Stamp

 PRINT   BELGIUM    November 27, 2018 23:06
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FNov%2Ftn_98883_The+Missing+Stamp1.jpg&width=200Child Focus, the Belgian Center for Missing Children, celebrates its 20th birthday. In honor of this we got the chance to design a national stamp. The stamp had to embody all missing children, without losing the emotional side of these stories. So we started off from the central excruciating emotion that all families of missing children have to endure: loss. We wanted to show the void in the life of these families in its most pure form. We did this by doing the opposite of what people expect on a stamp: we didn’t show a portrait.
Instead we used its absence as the central design element. Effectively saying everything by showing nothing. Agency: Wunderman Antwerp.

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Less Plastic: Forks

 PRINT   USA    November 27, 2018 23:04
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FNov%2Ftn_98879_Forks.jpg&width=200From tsunamis to sharks, the ocean is full of danger. But the real threat doesn't come from the ocean at all. Agency: Partners + Napier, Rochester.

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Rei das Milhas: Discover the World Outside the Timeline.

 PRINT   BRASIL    November 27, 2018 23:02
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FNov%2Ftn_98868_REI-NOVO1-INGLES.jpg&width=200The campaign presented here aims to show that all the beauty we find in the timelines of social networks, does not represent the real beauty that we can see live on trips. This whole world can be explored at affordable prices with the Rei das Milhas Agency: Flex And

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leboncoin: More Than Planned

 OUTDOOR   FRANCE    November 27, 2018 22:57 (Edited: November 28, 2018 09:57)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2018/Nov/tn_98906_More than planned - the mother.jpg&width=200Thinking about giving a video game controller for Christmas? There are so many great deals on leboncoin that you will be able to offer the games, the console and the TV to go with it. Earrings? Also go for a necklace, a dress and shoes!
A bedside lamp? Pair it with a doily, a table and the rug that goes under it.
All these scenes narrate the discovery of these multifaceted gifts. The characters unwrap the gift they should have received and discover all the others that come with it, as if they were tied together. : Agency: Havas, Paris


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Taco Bell: Big Ben

 OUTDOOR   UK    November 27, 2018 22:55
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa90ae_0000.png&width=200Big Ben may be out of action, but, on November 20th, a new bell stepped in to give it back its mojo. To mark the opening of four new restaurants across London, Taco Bell, via Edelman Deportivo, returned Big Ben’s world-famous chimes to the streets of the capital. To do it, they, with the help of specialist audio engineer Simon Little of UNIT9, re-engineered the sound of the Westminster Quarters, using the Taco Bell chime.


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Testicular Cancer New Zealand: The Testimatic

 AMBIENT   NEW ZEALAND    November 27, 2018 22:52
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FNov%2Ftn_98890_The+Testimatic.jpeg&width=200FCB and Testicular Cancer New Zealand have unveiled the 'Testimatic', the world's first Auto Ball Checker that is causing a stir across the globe. The device allows men to have their testicles checked for irregularities and lumps without the awkwardness of being face-to-face with a doctor.


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Harmon Kardon: Madrid Moments

 INTERACTIVE   SWEDEN    November 27, 2018 22:50
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9955c_0000.png&width=200When buying a new car the sound system isn’t always top of mind. To change that Harman Kardon set up a test drive out of the ordinary, and took 4,500 drivers on a sound adventure through one of the world’s most vibrant cities – Madrid. The end result was a magic sound experience in the city of Madrid. Agency: Stendahls Sweden.

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Volkswagen GTI / Snapchat: People’s Supercar

 INTERACTIVE   UK    November 27, 2018 22:46
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fef177_0000.png&width=200Tribal Worldwide London, adam&eveDDB and Snapchat have come together to create the world’s first mobile phone-based interactive GTI race track for Volkswagen UK, connecting with GTI admirers across the UK and using cutting edge Augmented Reality (AR) to celebrate the joy of driving and deliver the latest instalment of the Volkswagen GTI ‘People’s Supercar’ campaign. The GTI race track is a bespoke 3D model of a race circuit, which users can interact with through Snapchat’s AR lens.


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